This is part 2 of our tutorial series on using social media tracking and analysis tools to improve your business results online …
In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.
In this section, we examine a number of tracking tools that allow you to:
Search, find, segment, filter and organize users according to specific demographics, psychographics, etc.
Monitor and listen to social conversations online
Identify consumer buying signals.
With this information, you can start meaningful conversations with prospects online and pitch them your message.
Let’s move on now to some of the actual tools and applications you can use to monitor social media content. If you are searching for cost-effective ways to improve your business results with social media, then check out our list of 25+ social media management tools and resources.
Best Social Media Monitoring Resources For WordPress
(Discover what consumers are saying about you, your business, and your competitors on social media)
Wouldn’t it be great if there was a free, simple and easy way to find out what is happening in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …
Google Alerts is one of the easiest and most useful online tools available for keeping up with the latest news and information about all kinds of topics, staying informed about people and companies, and tracking what is being written online about you and your business. It’s also free.
Google Alerts is not only great for managing your reputation online, but also for receiving the latest news about people, brands, companies, or any subject you are interested in.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web page, blog post, press release, news update, a video, tweet, or any other content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.
Hootsuite is a social media management application that lets you manage all of your social profiles from a single dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Buffer lets you schedule social content. You add updates to your Buffer queue and Buffer will then post it for you.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a browser extension and as a mobile app.
Social Metrics is a plugin for WordPress that tracks social activity from many leading social media networks like Twitter, Facebook, Google Plus, LinkedIn, Digg, Pinterest, and StumbleUpon.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social search improvement system.
(Sociocaster – Social media management for internet marketers)
Sociocaster is easy to use and works in any business marketing campaign. You can easily manage your social networks, schedule messages, engage your audiences, and measure ROI from one easy to use dashboard.
Sociocaster includes lots of powerful social and marketing features: a powerful visual designer, popular Twitter topics discovery tool, responsive mobile UI, agency license to manage unlimited social media accounts, and much more.
SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.
SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays data from your social channels on a simple and intuitive dashboard. You can quickly and easily organize your data by customers or business, and track competitor profiles in addition to your own.
Followerwonk is a Twitter analytics tools that lets you sort your followers by any criteria to find your most important and influential followers, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.
Beevolve is a social monitoring platform designed for small and medium sized businesses, analysts, community managers, online marketers, and content marketers. It lets you monitor your brand mentions, schedule and launch social media posts, and measure resulting sales, engagement, and conversion metrics, buzz, sentiment, etc. of posts from one platform.
HowSociable is a simple social monitoring service that lets you monitor brand mentions across various social platforms.
HowSociable displays brand viability metrics on 30+ social media sites and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.
Mention helps any type of business monitor the web.
Mention’s algorithms monitor billions of data points, so when someone mentions your keyword online, you have real time actionable data that can help you with your business goals. Mention also allows collaborative monitoring.
Google Analytics is not only a web analytics software application that reports page view duration, website traffic, visitor behaviour, which keyword phrases site visitors are searching for online, etc., it can also help you track your social activities.
Hootsuitehas published a six-step tutorial on how to track social media links with Google Analytics on this blog post.
Facebook not only lets you add social buttons to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your campaigns are performing on Facebook’s platform.
(Facebook – Insight Types)
Facebook Insights can be seen by any page administrators and can help you with your marketing efforts by allowing you to analyze metrics like post reach, engagement, page likes, etc.
You can use Facebook’s Page Insights to see which of your posts have attracted the most shares, likes, and comments and to learn about your user demographics. You can then use this data to publish relevant posts when your ideal audience is on Facebook.
Twitter Analytics let you see how your content is performing and provides a break down of your followers, tweets, profile visits, tweet impressions, and tweets linking back to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.
YouTube Analytics provides analytic reports to publishers.
You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, real time, earnings, engagement, and watch-time reports.
Pinterest Analytics lets you see what Pins and boards people like most, and what they save from your website. You can get data about your audiences so you can learn what your customers want.
New tools and technologies are being developed each year to help businesses take advantage of social media.
The list below contains a number of other social media-related tools and services. Keep in mind that new web technologies are continually evolving. If anything changes in the list below, please let us know.
Wunderlist is a task management tool with a social twist. It lets you create personal and professional task lists and share your lists with family, colleagues and friends.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ technology allows customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like “what should we write about?”, ”what keywords do we use to make content discoverable?”, etc.
Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, track conversations, schedule and publish updates, and deliver presentation-ready reports.
Broadcast live using your webcam or mobile device, share to your blog or favorite social network and engage with your viewers. Share via your smartphone and stream content to your blog.
BlogDash links brands looking to promote their services and products with bloggers willing to write content aimed at bringing brands positive media attention.
BrandWatch is a social media monitoring platform that helps marketers capture, analyze and share insights from social data to better prove the value of marketing social.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action and participation.
CircleCount
CircleCount is a Google+ education tool. CircleCount lets you discover all of the GooglePlus circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.
Contaxio is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail that helps you decide when to follow back.
Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels such as Twitter, Facebook, Instagram and YouTube.
Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your customer service, sales organizations, and marketing..
Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post videos or photos.
Everytime is a creative social media tool. If you work with images, videos, or audio, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily discussed, shared, and found online using social collaboration.
With GroupHigh you can promote your company, clients, or products using a blogger outreach tool that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, topics, location, and more.
Klout is a social media monitoring and performance analyzing tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the stories attract.
Tailwind is a Pinterest management, analytics, and marketing tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results.
ViralWoot helps you grow Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing pins and boards, connect with influencers, and more.
TweetReach allows you to measure how well your tweets, hashtags, keywords, and search queries are doing on Twitter. TweetReach estimates the potential reach of your tweets for any given query.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can monitor their analytics using easy to understand visual reports.
Riffle by CrowdRiff integrates with over a dozen Twitter platforms and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links bloggers, online merchants, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides you with all the tools you need to display data on collaborative screens, detect moments or trends in the data and route the insights back to the enterprise instantly.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
SocialBakers delivers deep, competitive social media stats that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through the social noise, find conversations that matter, measure their digital reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social networks. Find new and related topics, discover influencers, and get insights into the audiences that matter most to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.
Trackur provides affordable, fast, and simple social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their social networks, customers, and prospects.
Followadder provides users with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. You can search dozens of relevant business categories, or your geographical area for Twitter followers.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other social service you use. You can quickly discover which of your posts, tweets, videos or photos get the most engagement.
TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.
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We hope you have found this information useful. To learn more about using WordPress to grow your business online, please see our related posts section below.
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