WordPress Traffic Automation Blueprint – Part 1 (Overview)

This is part 1 of a 5-part series of tutorials that show you how to automatically increase web traffic using WordPress and proven web marketing methods …

WordPress Traffic Automation Guide

WordPress Traffic Automation GuideThis tutorial is part of a comprehensive tutorial series designed to help small business owners learn how to grow their business online cost-effectively using a WordPress-powered website and proven web marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Web Site Traffic Blueprint Part 1 - A Complete Guide To Driving More Web Traffic For Your Business AutomaticallyJust about every single business needs a constant stream of traffic to stay in business online.

Discovering cost-effective methods to increase traffic to your website is a requirement of building a successful presence online. Lack of website visitors is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Struggling To Bring More Visitors To Their Web Sites?

If you search for any of the information below in Google …

  • “bring more web traffic to your web site”
  • “how can I attract more web traffic to my website for free”
  • “best 100 resources to increase traffic”
  • “learn how to bring traffic using paid ads”
  • “get more customers to my web site”

… and you will be immediately presented with thousands of pages containing information on different strategies to help you increase visitors to your site …

There are lots of ways to get more web traffic to your web site. In this article series you will learn how to set up a system to take advantage of most of these traffic generation strategies!

(There are lots of strategies to get more website visitors. In this article series you will learn how to set up a simple system to take advantage of most of these traffic generation methods!)

There is clearly no shortage of ways to drive more visitors to your web site. There are tons of courses and free resources online that can teach you effective ways to bring more visitors to your website.

The problem is often more to do with business owners not investing enough time into learning how to grow web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.

The diagram below shows how most businesses approach the process of generating website traffic …

This is how most businesses approach traffic generation

(This is how many website owners approach the challenge of generating web traffic)

Essentially, the approach many small businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to the site.

As you will discover in just a moment, there is a smarter way.

Useful Info

You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will take care of the problem.

Outsourcing is great if you have systems in place to manage and process information about your traffic generation campaigns already. If not, you will probably end up wasting a lot of time and money looking for a profitable strategy.

Without a solid foundation and the right systems in place, online traffic generation can be a very costly activity!

(Without a solid foundation and the right systems in place, online traffic generation can end up becoming a very costly activity!)

Increasing web traffic sustainably involves laying a solid foundation online, implementing proper systems, continually testing campaign elements, experimenting with different advertising and promotional strategies, analyzing results, comparing ROI across different traffic generation opportunities, and so on.

Is There A Way To Automate The Process Of Getting Website Traffic?

Imagine if all you had to do to automatically deliver an ongoing stream of new targeted traffic to your site was to publish content on a regular basis.

This is not science fiction … it’s a fact! Many website owners are already doing this … and you can too!

In this article series, we explain the process of setting up an automated traffic machine that will begin delivering web traffic to your site, simply by adding regular content to your website.

How To Set Up A System That Will Automatically Drive More Traffic To Your Website

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:

  1. Set up systems to lay down a solid foundation for getting sustainable traffic
  2. Add web content on a regular basis to start bringing visitors and generating traffic data
  3. Add other traffic methods and test

To generate sustainable traffic, you need to first set up the right systems

(To generate sustainable web traffic, you need to first set up the right systems)

Right now, we’re mostly concerned with Step 1. The purpose of this article is to help you lay the foundations for a traffic generation system that will ultimately help you:

  • Save time using leverage and automation
  • Save money in many different ways
  • Automatically notify search engines
  • Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
  • Gain valuable insights about your traffic generation strategies, track results, measure ROI, etc.
  • Outsource traffic generation while maintaining full control of the process
  • Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website

With an expertly configured WordPress site, you just add new content and your website will then do the rest, informing other sites about your content and bringing you back web traffic!

(With an expertly configured WordPress web site, you just post new content and your site will do the rest, informing other sites about your new content and bringing you back traffic!)

An Expertly Configured WordPress Site – What Is It?

An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress site.

An expertly configured WordPress blog is a website that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and the way it integrates with other sites, specifically in areas like search engine optimization, external site notification, and reporting.

Why Do I Need An Expertly Configured WordPress Website?

We write extensively on this site about the benefits of using WordPress-driven websites to grow your business online.

Understanding why and how an “expertly configured” WordPress website can begin attracting web traffic to your business requires a number of articles, which is why we strongly recommend that you spend some time reading our posts and consider subscribing to our site (this way, you will be informed when we publish new content on this topic).

Let’s begin by addressing some basic questions:

Why WordPress? Why not use some other web platform?

Take a look at the picture below …

Static Website vs Expertly Configured WordPress Website

(Static vs Expertly Configured WordPress Site)

Many web sites are built on applications that create “static” websites. Essentially, this means that your website content simply sits inside a server waiting to be found. The static website doesn’t communicate with anything else outside the application; it doesn’t send out signals to anybody in the cybersphere or announce to any other site that new content has been added to your site.

Think about it … if in a traditional website, all of the content simply sits in a server passively waiting to be found, then the web site owner has to actively promote their web presence and its content to continue bringing in new visitors.

WordPress is different!

The WordPress application provides many features that let users set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is post new content and your site will then do the rest, instantly notifying various online properties about your new content to generate you new web site visitors …

Web Traffic Blueprint Part 1 - A Complete Guide To Getting More Traffic Automatically With WordPress

(With an expertly configured WordPress website, you just publish content and WordPress will then do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Traffic Blueprint overview, we go over the components of this automated online traffic system:

  • Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
  • Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for optimal benefit.
  • Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also expert integration of your site’s built-in functionality with third-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
  • Publicize – Once your WordPress site has been configured and integrated with various external tools, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to potential visitors.
  • Optimize – We recommend beginning with a content publishing strategy to build traffic sustainably. With the right systems in place, you can begin measuring and analyzing your results and start gathering valuable data that will allow you to make intelligent and cost-effective decisions when expanding to new traffic generation strategies.

Website Traffic Blueprint Part 1 - Discover How To Create An Automated Web Traffic Generation Machine With WordPress

This is the end of Part One

To keep reading this article, click on the link below:

Website Traffic Blueprint Part 2 – Discover How To Turn Your WordPress Blog Into An Automated Traffic Generation Machine

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This tutorial is part of a comprehensive series of tutorials designed to help you learn how to grow your business online with a WordPress website or blog and proven web marketing strategies.

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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum

Originally published as WordPress Traffic Automation Blueprint – Part 1 (Overview).