WordPress Traffic Automation Blueprint – Part 1 (Overview)

This is part 1 of a 5-part series of tutorials that show you how to automatically increase web traffic using WordPress and proven web marketing methods …

WordPress Traffic Automation Guide

WordPress Traffic Automation GuideThis article is part of a series of comprehensive articles and tutorials designed to help site owners learn how to grow their business online using a WordPress-driven website or blog and proven online marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Web Site Traffic Blueprint Part 1 - Learn How To Turn Your WordPress Website Into An Automated Web Traffic MachineWeb traffic is the lifeblood of just about every single business online.

Finding effective strategies to increase visitors to your website is vital to running a successful business presence online. Lack of web visitors is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Struggling To Drive More Traffic To Their Web Sites?

Type in any of the following phrases into Google …

  • “how to bring web traffic to your web site”
  • “how do I attract more traffic to my web site for free”
  • “ways to drive more visitors”
  • “how to drive web site visitors using StumbleUpon”
  • “get prospects to your web site for free”

… and you will be presented with tons of sites that contain tips, tricks, and information on strategies to help you increase your website visitors …

There are loads of ways to get more web traffic to your website. In this article series you will learn how to set up a system to benefit from many of these traffic generation strategies!

(There are loads of ways to increase web traffic to your site. In this article series you will learn how to set up a simple system to benefit from many of these traffic generation methods!)

There is clearly no shortage of ways to drive more visitors to your site. There are loads of courses and free resources online that can show you cost-effective how to get more visitors to your web site.

The problem is often more about business owners not investing enough time into learning how to generate web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are many ways to leverage and automate your web traffic generation.

The diagram below shows the approach most businesses take when it comes to generating web traffic …

This is how most site owners approach traffic generation

(This is how many businesses approach traffic generation)

Essentially, the approach most businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to the site.

As we will show you in just a moment, there is a better way.

Important

You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.

Outsourcing is useful if you have systems in place to manage and analyze the results of your traffic generation activities already. If not, all you will probably do is end up spending a lot of time and money looking for a profitable traffic-getting method.

Without a proper foundation and systems in place, traffic generation can be a very costly activity!

(Without a solid foundation and the right systems in place, traffic generation can be a costly waste of time and money!)

Getting web traffic sustainably requires setting up a solid foundation online, implementing proper systems, continually testing campaign elements, experimenting with different advertising and promotional services, tracking results, measuring ROI across different traffic generation methods, etc.

Is There A Way To Automate The Process Of Driving Web Traffic?

Imagine owning a web site where all you had to do to deliver an ongoing stream of new visitors to your website was to regularly publish great content to your website or blog.

This is not fantasy or fiction … it’s a fact! Many website owners are currently doing this … and you can too!

In our article series, you will discover what you need to do to set up an automated traffic system that can instantly begin driving web traffic to your website, simply by publishing content on a regular basis to your website.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:

  1. Set up specific systems to lay down a solid foundation for getting sustainable web traffic
  2. Add web content on a regular basis to drive visitors and generate web traffic data organically
  3. Test new traffic methods

Sustainable traffic generation requires setting up a solid foundation online and putting systems in place

(To generate sustainable traffic, you first need to set up the right systems)

Right now, we’ll mostly be focusing on Step 1. The purpose of our article series is to give you an overview of a traffic generation system that will ultimately:

  • Save time using leverage and automation
  • Save money in lots of different ways
  • Automatically notify search engines
  • Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
  • Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
  • Outsource traffic generation while maintaining full control of the process
  • Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site

With an expertly configured WordPress web site, you just publish content and your website then does the rest!

(With an expertly configured WordPress site, you simply add content and WordPress does the rest, notifying other sites about your content and bringing you back traffic!)

What Is An Expertly Configured WordPress Website?

An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress website.

An ”expertly configured” WordPress web site is a web site that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and how it integrates with various services, specifically in areas like search engine optimization, content syndication, and reporting.

Why Do I Need An Expertly Configured WordPress Web Site?

We write extensively on this site about using the WordPress CMS to grow your business online.

Understanding how and why an “expertly configured” WordPress site will help attract web traffic to your business requires a number of articles, which is why we really recommend that you spend some time reading our other articles and consider subscribing to our site (this way, you will be informed when new information on this topic gets published).

Let’s begin by addressing some basic questions:

Why does it have to be WordPress? Why can’t you use some other platform?

Take a look at the diagram below …

Static Website vs Expertly Configured WordPress Website

(Static Website vs Expertly Configured WordPress Website)

Many sites are traditionally built using platforms that create “static” websites. Essentially, what this means is that the website content just sits inside a server waiting to be discovered. A static website doesn’t communicate with anything outside its application; it doesn’t ’ping’ anyone in the cybersphere or announce to any other site that new content has been published.

Think about it … if in a traditional website, the content simply sits there passively waiting to be found, then the web site owner has to constantly be promoting their web presence and its content to continue driving new visitors.

WordPress is different!

WordPress provides various features that allow site owners to set up, configure and build an automated “online traffic generation” machine, where all you then have to do is post new content and your website then does the rest, instantly notifying search engines, social media and other online properties about your new content to drive your business more traffic …

Website Traffic Blueprint Part 1 - Discover How To Create A Traffic-Getting Machine With WordPress

(With an expertly configured WordPress web site, you simply publish content and your website will then do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The WordPress Web Traffic Blueprint overview, we go over the components of your automated online traffic system:

  • Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
  • Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
  • Automate – Your traffic system requires not only internal WordPress settings to be configured but also expert integration of your site’s built-in functionality with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
  • Publicize – Once configuring your site settings and integrating your website with various third-party services, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to new visitors.
  • Optimize – We recommend starting with a content-focused strategy to build organic traffic. With the right systems in place, you can begin measuring and understanding your incoming traffic and start gathering valuable information that will allow you to make smarter decisions as you expand to other traffic generation strategies.

Web Traffic Blueprint Part 1 - Learn How To Turn Your WordPress Website Into An Automated Traffic Generation Machine

This is the end of Part One

To read more, click here:

WordPress Web Site Traffic Blueprint Part 2 – Discover How To Create An Automated Traffic-Getting Machine

Important

This tutorial is part of a comprehensive series of tutorials aimed at helping small business owners learn how to grow their business using a WordPress-driven website and proven web marketing methods.

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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group

Originally published as WordPress Traffic Automation Blueprint – Part 1 (Overview).