This is part 2 of our tutorial series on using social media tracking and analysis tools to improve your business results online …
In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.
In this section, we examine a number of monitoring tools that let you:
Search, find, sort, filter and organize users according to demographics, psychographics, etc.
Monitor and listen in on social conversations online
Identify key consumer buying signals.
With this information, you can engage in meaningful conversations with potential buyers and pitch them your message.
Let’s move on now to some of the actual tools and applications you can use for monitoring social media activity. If you’ve been searching for ways to increase sales using social media, then here are 30 social monitoring tools to help you monitor, analyze and improve social marketing campaigns.
WordPress And Media Monitoring
(Discover what consumers are saying about you, your brand, and your competition on social media)
Wouldn’t it be great if there was a free, simple and easy way to access information about what is going on in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …
Google Alerts is a free, simple and useful tool for keeping up with the latest news about all kinds of topics, staying informed about people, brands and companies, and tracking what is being said online about you and your business.
Google Alerts is not only only a useful tool for managing your reputation online, but also for automatically gathering news about people, companies, and any other subject you need to know about.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots crawl a new web site, blog post, press release, news update, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.
Hootsuite is a social media management platform that lets you manage all of your social media activities from a single dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with teams.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Buffer lets you schedule your social content. You add updates to your Buffer account and it will be posted for you at spaced out intervals over the day.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps and a web browser extension.
(SocialMetricsPro WordPress Social Media Analytics Plugin)
SocialMetricsPro is a plugin for WordPress that monitors Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social SEO improvement system.
(Sociocaster – Social media management for entrepreneurial marketers)
Sociocaster is easy to use and works for any marketing campaign. You can easily manage your social media networks, schedule post messages, engage with your audiences, and measure ROI from one easy to use dashboard.
Sociocaster is ideal for entrepreneurs and internet marketers. It includes powerful marketing and social features: pre-made image-sharing designs, popular Twitter topics discovery tool, bulk content importing and scheduling, unlimited social media account management (agency license), and more.
SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, analytics and reports, mobile apps, RSS feed integration, etc.
SocialReport is a social intelligence platform that allows you to track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays your social channel data using a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track competitor profiles in addition to your own.
Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists using a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.
Beevolve is a social monitoring tool for small and medium sized businesses, analysts, content marketers, community managers, and online marketers. It allows you to track your brand mentions, schedule and launch social media posts, and measure resulting engagement and sales, social sentiment, buzz, and more of posts.
HowSociable is a simple social measuring tool that allows you to see brand mentions across different social media properties.
How Sociable displays brand viability metrics across 35+ social sites and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on those social media sites, and what aspects of your social marketing campaigns can be improved.
Mention is a social monitoring tool for every kind of business, CEOs, agencies, marketers, etc., and allows anyone to know what’s being said about them online and on social media in real time.
Mention’s algorithms take billions of data points into account, so when someone mentions your brand online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows for collaborative monitoring (sharing alerts and assigning mentions with other team members), and offers apps for mobile devices and desktop users.
Google Analytics is not just a free and powerful web analytics tool used to monitor visitor behavior, website traffic, page views, which key phrases people are searching for online, etc., it can also help you track posts made to your social accounts.
Facebook not only lets you integrate like, share, and follow social media buttons and commenting features with your site, it also provides a comprehensive analytics tool called Facebook Insights. This lets you understand how your campaigns are performing on Facebook.
(Facebook Insights)
Facebook Insights can help you better understand how audiences are engaging with your Page. This helps you improve your marketing efforts.
You can use Page Insights to see which of your posts have attracted the most likes, shares, and comments and to learn about your about your audience. You can then use this information to create more of the types of posts that your audience is interested in.
Twitter Analytics let you see how your content is performing and gives you a break down of your followers, top tweets, tweet impressions, profile visits, and top tweets linking back to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.
Pinterest Analytics lets you see what Pins and boards people like most, and what they save from your website. You can get data about your audiences so you can learn what they want more of.
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
Here are some other social media-related tools and services. Keep in mind that web technologies continually evolve. If any of the tools below change, please let us know.
Wunderlist is a task management tool with a social twist. It lets you create professional and personal task lists and share your lists with family, friends and colleagues.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Appinions’ deep data science patent protected technology enables customers to optimize all stages of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like “what should we write about?”, ”what keywords do we use to make content more easily discoverable?”, etc.
Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can schedule and publish updates, track conversations, access metrics and KPI, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your mobile device or webcam, share to your blog or favorite social network and engage with viewers. Share via your smartphone and stream to your blog.
Buzzflash is an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct action.
CircleCount
CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google Plus circles in which you are included. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.
Conversocial provides cloud-based social customer service solutions that help brands improve their customer experience and operational efficiency by managing customer service flow and discussions on social media channels such as Facebook, Twitter, YouTube and Instagram.
Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your sales organizations, marketing, and customer service..
Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering just about every topic imaginable use Disqus.
Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.
Meltwater IceRocket is a social media search engine which lets you search Facebook, Twitter, the blogosphere, or all of these for any keywords you like.
GroupHigh is a blogger outreach software that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, location, topics, and more.
Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Instagram, and Twitter content from fans into an interactive display.
Viralwoot helps you gain Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, create pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach lets you measure how well your tweets, hashtags, keywords, and search queries are doing on Twitter. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring performance.
Keyhole is a real-time social media search tracking tool that lets users track keywords, #hashtags, and URLs on Twitter and Instagram. Analytics are presented using easy to understand visual reports.
Riffle integrates with every Twitter platform (Hootsuite, TweetDeck, Zendesk, etc) and provides you with Twitter analytics, engagement, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links consumers, online merchants, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.
MutualMind is a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SocialBakers delivers powerful social media analytics that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through social noise, find the conversations that matter, measure their online reputation, manage consumer relationships and boost the ROI of their social activities.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Find new and related topics, discover influencers, and get insights into the communities that matter most to you.
ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.
Trackur provides simple, fast, and affordable social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their customers, prospects, and social networks.
Tweepi provides different ways to search for users that could be interested in your brand. Once you find your targeted group of users, you can then easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile and email notifications, and interested users can check your profile and follow back.
Followadder provides automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. You can search hundreds of relevant business categories, or your geographical area for followers on Twitter.
TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, Instagram and YouTube accounts along with any other service you use. Find out which of your tweets, posts, videos or photos get the most engagement in seconds.
TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.
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We hope you have found this information useful. To learn more about using WordPress to grow your business online, please see our related posts section below.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)
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