If you want an easy content management system application to publish information about your business online, then we strongly recommend that you consider building your website with WordPress.
WordPress provides website owners with two content publishing types: Posts and Pages.
In this article, you will discover the significant differences between WordPress Posts and Pages and which type you should use when publishing content online.
First, we’ll help you understand the main differences, and then we’ll focus on when to use Pages and Posts on your WordPress site.
- Posts Vs Pages – What Are The Most Important Differences?
- WordPress Posts
- Similarities Between WP Pages And Posts
- What Pages Are Not
- What Types Of Content Can You Add To Pages And Posts?
Posts Vs Pages – What Are The Most Important Differences?
WordPress lets you publish content using either Posts or Pages.
Although your readers and visitors may not care whether you choose to publish your content using Pages or Posts, it’s important that you understand the differences between these two types, in order to choose whichever one you feel is the most appropriate type whenever you have new information to share online.
Let’s have a look, then, at these differences, starting with WordPress Posts.
What do you think about when you hear the word “blogging”? Most people associate weblogs with content related to advice, sharing latest news and updates, and so on.
Regular “blogging” entries are typically written using posts. We refer to these as “blog posts.”
Posts can be used to publish all of the above content online, but there’s another reason for using WordPress blog posts, and that is discussed in our article series on using WordPress to drive more traffic to your business.
To learn more about this series, go here: Website Traffic Blueprint Part 1 – Learn How To Create A Traffic-Getting Machine With WordPress
By default, Posts are entries listed by date and typically displayed in reverse chronological order on your site home page, so that the most recently published post entry shows above the older entries …
(Blog posts typically display in reverse chronological order, with the latest entry displaying above older entries)
How Posts Display
Posts and post content can display as entry summaries in your home page or the blog page of your website …
(Posts displayed as entries on a blog page)
And also as complete blog posts on a theme’s single post template …
(Single blog post)
To learn how to set up a blog page in WordPress, see this tutorial: How To Create A Blog Page In WordPress
Learn how to create a WordPress Post here: How To Create A New WordPress Post
”Sticky” WP Posts display above all other posts …
(Posts can be featured on your blog page)
Note: We explain how to make a WordPress post “sticky” in a different tutorial.
Where Posts Show Up On Your Site
Posts can appear throughout various sections of your site like Archives, Tags, Recent Posts, as well as in a number of widgets …
(Posts appear throughout different sections of your WordPress site)
Posts also appear in your WordPress RSS feed, making your content easier to syndicate …
(Posts automatically appear in your WordPress RSS feed)
Posts can display a comments section below the main content area, allowing visitors to comment on your post …
(WordPress Comments Fields)
You can group posts using Categories…
(WordPress Category Archives)
And posts can also be referenced using Post Tags …
(WP Post Tags)
Note: We cover WP Categories, Tags, RSS Feeds, etc. in more detail in separate tutorials and articles.
Now that you’ve seen some of the unique characteristics of Posts, let’s take a look at the similarities between Posts and Pages.
Similarities Between WP Pages And Posts
Here are some of the main similarities between WordPress pages and posts:
- Pages and posts both share the same functions and methods for adding post/page titles using title fields and adding and editing content using the WordPress Visual/Text Editor.
- Posts and pages use theme templates to help keep the look of your web site consistent.
- WordPress pages and posts both allow you to use keyword-rich URLs
- Pages and posts are both seen as indexable content by search engines.
- Depending on the theme and plugins you have installed on your website, posts and pages both give you control over settings like Title, Meta Description, and Meta Keywords.
- Depending on the plugins and theme you have installed on your website, content from or links to WP pages and posts can display in your menus and widgets.
Although posts and pages have many similarities, pages have a number of distinct features that make them different from posts.
Pages normally live outside the blog chronology and are mostly used to showcase information to visitors that is unlikely to change over time, such as:
- Company Information Page
- Your Contact Details
- Services And Products
- Schedules And Fixed Events
- Resources Section
- etc …
Pages in WordPress are not listed by date and are not organized using tags and categories.
You can, however, use Pages to keep your content organized hierarchically.
Parent & Child Pages
For example, you can organize content topics into “Parent” pages (where you assign each of your top-level content areas its own page), and then add subpages for each of your secondary information sections into “child” pages …
(In WordPress, main pages and subpages are called “parent” pages and “child” pages)
You can add as many ”nested” pages as you need to organize your content into “topic hierarchies”, as shown in the diagram below …
(Organize Your Content Using Parent & Child Pages)
Pages can also be displayed in the sidebar area using the Pages Widget …
(Display A List Of Your Pages With A Pages Widget)
In the example above, a “Pages Widget” is used to display links to five parent pages and three subpages.
As well as displaying pages through sidebar widgets, most WordPress themes also display pages in menu tabs within the header and footer sections of the site …
Templates For WP Pages
Pages can also use different page templates. These page templates usually include template files, template tags and other PHP code that allow unique, complex or sophisticated features to be added.
This is useful for creating different page styles, such as:
- Sales Pages
- Squeeze Pages
- Video Pages
- Membership Pages
For example, here are just some of the various kinds of sales page templates made available to users of a popular theme for marketers called OptimizePress …
(Sample sales page templates from OptimizePress)
At its simplest, “pages” should be used for ”non-blogging” information and “posts” for telling people about your business. In fact, if you deleted all blog posts from your website or blog, you should have something that closely resembles a traditional website (i.e. a website that comprises of the standard web pages found in most business websites.)
What Pages Are Not
Another way to understand the important differences between posts and pages is to look at what WP pages are not:
- Pages are not posts. Pages are not processed by the WordPress Loop, which is PHP code used by WordPress to display posts and to cycle post data (like time, category, etc.) through your blog’s main page. Note, however, that you can change this through the use of various plugins or customizations.
- Pages cannot be associated with post categories and cannot be assigned post tags. This means that pages can only be organized according to a hierarchy where you specify and assign main pages and subpages, not from referencing tags or categories.
- Pages are not files. Unlike traditional websites that are built from a collection of static pages saved as separate files on your server, WordPress pages are created, managed and stored in tables inside a CMS (same goes for Posts).
- Pages are not included in your site’s feed. Earlier, we explained that posts show up in your WordPress RSS feed section. Pages do not. Note: there are WordPress plugins available that can display pages in your site’s RSS feed.
- Pages (or even a specific post) can be set as the “main” page. In separate tutorials, we explain how to set up a page to display as the home page of your WordPress site, and show you how to create a separate page to display your latest blog entries (where a list of your most recent posts will display in a separate blog page).
Because posts and post content can be referenced from different areas of your WordPress site (e.g. archives, searches, tags, categories, RSS feeds, custom menus, etc.) than content published using pages, many WordPress SEO experts recommend publishing content designed to attract more exposure from search engines using posts rather than pages.
What Types Of Content Can You Add To Pages And Posts?
WordPress lets you easily add, format and edit the following types of content into both Posts and Pages:
Add plain, formatted and/or hyperlinked text using different fonts and styles to posts and pages …
(Add text to WordPress)
WordPress lets you insert content as text into pages and posts using either its Visual Editor, or a Text Editor (or both).
Depending on how have configured your settings and plugins, you can also add SEO information to posts and pages (e.g. titles, descriptions and keywords that let you specify how you want your posts or pages to appear in search engine results), create custom excerpts, etc.
Add Media-Based Content
You can add or embed media content into WordPress pages and posts, such as videos, audio files, downloadable content (e.g. PDF documents), images, photos, graphic elements, banners, etc …
(Add media to WordPress)
Add Scripts And Applications
Many of these scripts let you control your content remotely. This is useful for managing things like site-wide advertising banners, subscription forms and time-sensitive content (e.g. special pricing), or adding information such as foreign conversion rates, feeds, etc …
(Add content to WordPress via scripts and applications)
To learn more about adding scripts to WordPress posts and pages, go here: Adding Code In WordPress Content
Content can also be added to posts and pages by inserting code directly into your file templates. Please note, however, that in order to be able to edit file templates, you will need to have at least a basic understanding of code languages like HTML and PHP.
As you can see, WordPress posts and pages have a number of significant differences, and knowing about these differences can help you decide when to use one or the other type to publish content about your business.
Hopefully, this information has given you a better understanding of the differences between Posts and Pages.
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