WordPress Posts Vs. WordPress Pages Explained

Learn about the main differences between WordPress posts and WordPress pages and when to use posts or pages to publish your content online.

Pages And Posts - Important Differences Between WP Posts And PagesIf you want an easy way to manage your content online, then you really should consider building your website with WordPress.

WordPress provides site owners with two main content publishing types: Posts and Pages.

In this article, you will learn about the most important differences between WordPress Posts and WordPress Pages and which type to use when publishing your content online.

First, we’ll help you understand the differences, and then we’ll focus on a number of ways to use Posts and Pages on your web site.

An Overview Of WordPress For Business: WordPress Posts vs Pages

In WordPress, you can publish content using either Posts or Pages.

Although your readers or visitors may not really care whether you choose to publish content online using Pages or Posts, it’s important that you understand the differences between these two features, in order to choose whichever one you feel is the most appropriate type whenever you have information to share online.

Let’s have a look, then, at these differences, starting with Posts.


What do you think about when you hear the word “blog”? Most people associate weblogs with content related to advice, sharing latest news and updates, and so on.

When writing content for a blog, you would normally use posts. We refer to these as “blog posts.”

Posts can be used to publish all of the above content online, but there’s another reason for using WordPress blog posts, and that is covered in our WordPress Traffic Blueprint articles.

To learn more about this series, go here:

By default, Posts are entries listed by date and typically displayed in reverse chronological order on your blog’s home page, so that your most recent entries show above the older posts …

Posts normally display in reverse chronological order, with the latest entry showing above the older posts

(Posts normally display in reverse chronological order, with the latest blog post displaying above older entries)

How Posts Display

WordPress Posts and their content can display as entry summaries in the site’s front page or the blog page …

Posts displayed as entries on a blog page

(Posts displayed as entries on a blog page)

And also as a complete post on a theme’s single post …

Single blog post

(Single post page)


To learn how to set up a blog page in WordPress, see this tutorial:

To learn how to create a Post in WordPress, see this step-by-step tutorial:

Sticky WP Posts

”Sticky” WordPress Posts feature before your other blog post entries …

WP Posts can be featured on your blog page

(Posts can be featured on your blog page)

Note: How to make WP Posts “sticky” is explained in more detail in a separate tutorial.

Where WordPress Posts Show On Your Web Site

Posts can display throughout different sections of your web site like Archives, Category Pages, Recent Posts, as well as on several widgets …

Posts display throughout different sections of your web site

(Posts appear throughout various sections of your site)

Posts automatically display in your WordPress RSS feed, making your content easier to syndicate …

WP RSS Feed Section

(Posts automatically display in your WordPress RSS feed section)

A post can display a comments section below the main content area, allowing blog readers to add comments …

Post Comments Section

(WordPress Comments)

Posts can be organized according to Categories

Post Category Archive Page

(WordPress Post Category Archive Page)

Posts can also be referenced using Post Tags

WP Post Tags

(WP Post Tags)

Note: To learn more about WP Categories, Tags, RSS Feeds, etc. see our other articles and tutorials.

Now that we’ve looked at some of the things that make WordPress Posts unique, let’s take a look at the similarities between WordPress Posts and Pages.

WordPress Pages And Posts – Similarities

WP posts and pages have some things in common:

  • WP posts and pages both share the same features and methods for adding post/page titles using title fields and inserting and formatting content using the WordPress Content Editor.
  • Posts and pages both use theme templates to maintain a consistent look throughout your entire website.
  • WordPress posts and pages both allow you to use search engine friendly URLs
  • WP pages and posts are seen by search engines as indexable content.
  • Depending on the plugins and theme you have installed, WordPress posts and pages both give you control over settings like Title, Meta Description, and Meta Keywords.
  • Depending on the theme and plugins you have installed, content from or links to WordPress posts and pages can display in your widget and menu areas.

Although pages and posts are similar in many respects, pages have several key distinctions that separate them from posts.

WP Pages

Pages normally are added outside of the blog chronology and are mostly used to present information to readers that is unlikely to change, such as:

  • About Us
  • Store Hours
  • Pages Describing Your Products And Services
  • School Terms
  • Earning Disclaimers
  • Terms Of Use
  • User Testimonials Page
  • etc …

Pages in WordPress are not listed by date and are not referenced using tags and categories.

You can, however, use Pages hierarchically to help manage and keep your site content organized.

Go here to learn how to create a new WordPress page:

Parent And Child Pages

For example, you can organize the main topics of your content into “Parent” pages (where you assign each of your main content topics its own page), and then add nested pages (called “child” pages) to each of your main subjects …

WordPress Parent And Child Pages

(In WordPress, main pages and nested pages are referred to as “parent” pages and “child” pages)

You can add as many subpages as you need to organize your content within “topic hierarchies”, as shown in the diagram below …

WordPress Page Organization

(Organize Your Content Using Parent & Child Pages)

Pages can be displayed in the sidebar area using the Pages Widget

WordPress Page Widgets

(Display A List Of Your Pages Using A Pages Widget)

In the example above, a “Pages Widget” is used to display links to five parent pages and three “nested” pages.

As well as displaying pages in the sidebar using widgets, many themes also display pages in menu areas inside the header and footer sections of the site …

WordPress Pages

WP Page Templates

Pages can also use different templates. Page templates can include template files, template tags and other PHP code that allow unique, complex or sophisticated features to be added to a page.

This is useful for creating different types of pages, such as:

  • Sales Pages
  • Landing Pages
  • Video Pages
  • Membership Pages
  • etc.

For example, here are just some of the sales page templates made available by a very popular theme for marketers called OptimizePress

Sample sales page templates from OptimizePress

(OptimizePress templates)

At its simplest, “pages” should be used for “non-blog” information and “posts” for marketing your business. In fact, if you were to delete all blog posts from your website, you should end up with something that closely resembles a traditional website structure (i.e. a site comprising of the regular web pages found in most business websites.)

What Pages Are Not

Another way to understand the main differences between posts vs pages is to look at what WP pages are not:

  • Pages are not posts. Pages are not processed by the WordPress Loop, which is PHP code used by WordPress to display posts and to cycle post data (like time, category, etc.) through your blog’s main page. Note, however, that you can change this by using certain plugins or customizations.
  • Pages cannot be associated with post categories and cannot be assigned post tags. This means that pages can only be organized according to a hierarchy where you specify and assign pages and subpages, not by referencing tags or categories.
  • Pages are not server files. Unlike traditional websites that are built from a collection of static pages saved as individual files inside your web server, WordPress pages are created, managed and stored in your WP CMS database (same goes for Posts).
  • Pages are not included in your website’s RSS feed. Earlier, we explained that posts display in your WordPress RSS feed section. Pages do not. Note: there are WordPress plugins available that can add your pages to your site’s RSS feed.
  • Pages (or a specific post) can be set as a static “home” page. In other tutorials, we explain how to specify a page to display as the home page of your website, and show you how to create a blog page (where your latest posts will display in a blog page).

Important Info

Because posts and post content are referenced from different sections of your WordPress site (e.g. archives, searches, tags, categories, RSS feeds, custom menus, etc.) than content published using pages, many SEO experts will argue that it is generally better to publish content designed to attract more visitors from search engines using posts instead of pages.

When To Use WordPress Posts Or Pages

What Types Of Content Can Be Added To WordPress Posts And Pages?

With WordPress you can easily add, format and edit the following types of content into both Posts and Pages:

Add Text-Based Content

Add plain, formatted and/or hyperlinked text-based content in a variety of fonts and styles to posts and pages …

Add Content In Pages And Posts

(Add text-based content to WordPress)

WordPress offers the option of using either the Visual Editor or a Text Editor (or both) to add content as text into pages and posts.

Depending on how you choose to configure your settings and plugins, you can also add SEO information to posts and pages (e.g. titles, descriptions and keywords that let you specify how you want your posts or pages to appear in search engine results), create custom excerpts, etc.

Media-Based Content

You can add or embed media content into pages and posts, such as videos, audio files, downloadable files (e.g. PDF documents), images, photos, graphic elements, banners, etc …

Adding Media In WP Pages And Posts

(Add media-based content to WordPress)

Add Content With Scripts

WordPress lets you add scripts to posts and pages using code or applications like Javascript, shortcodes and a range of plugins.

Many of these scripts let you add and manage the content that appears on your site remotely. This is useful for managing things like site-wide banner ads, subscription forms and time-sensitive content (e.g. pricing), or adding information such as foreign conversion rates, feeds, etc …

Adding Forms In WordPress Pages And Posts

(Add content to WordPress via scripts)

To learn more about pasting scripts into WordPress posts and pages, go here:


Content can also be added to posts and pages by inserting code directly into your file templates. Please note, however, that in order to edit file templates, you will need to have at least a basic understanding of code languages like HTML and PHP.

As you can see, pages and posts have a significant number of differences, and knowing what these differences are can help you choose which type to use to publish your content about your business.

Hopefully, now you have a better understanding of the differences between Pages and Posts.


"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group


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Author: Martin Aranovitch

Martin Aranovitch is the founder of WPCompendium.org and the author of The Small Business Digital Manager. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as WordPress Posts Vs. WordPress Pages Explained.