If you want an easy CMS application to publish information about your business online, then we strongly recommend that you consider building your website with WordPress.
WordPress provides site owners with two content publishing types: WordPress Posts and WordPress Pages.
In this tutorial, you will discover the significant differences between WordPress Posts and Pages and which type you should use when publishing content to your website.
First, we’ll help you understand the most important differences, and then we’ll show you ways to use Posts and Pages on your WordPress web site.
- What Are WordPress Pages And Posts?
- WordPress Posts
- Posts Vs Pages – Similarities
- WordPress Pages
- What Pages Are Not
- What Types Of Content Can Be Added To Pages And Posts?
What Are WordPress Pages And Posts?
In WordPress, you can publish content online using either a Post or a Page.
Although your readers or visitors may not care whether you are using Pages or Posts to display your content, it’s important that you understand the differences between these two types, in order to choose whichever one you feel is the most appropriate type whenever you have information to share online.
Let’s take a look, then, at these differences, starting with Posts.
What do you think about when you hear the word “blog”? Most people associate blogging with content related to publishing opinions, sharing latest news and updates, and so on.
When writing ”blog” content, you would typically use posts. We refer to these as “blog posts.”
Posts can be used to publish all of this content online, but there’s another reason for using WordPress posts, and that is covered in more detail in our series on driving traffic to your business using WordPress.
To learn more about this series, go here:
- WordPress Website Traffic Blueprint Part 1 – A Complete Guide To Growing Your Web Traffic Automatically With WordPress
By default, Posts are entries listed by date and typically displayed in reverse chronological order on your site home page, so that your most recently-published entries show above the older posts …
(Blog posts normally display in reverse chronological order, with the latest blog entry displaying above earlier entries)
How WordPress Posts Display On Your Site
Posts and post content can display as entry summaries in the site’s main page or the blog page …
(Posts displayed as entry summaries on a blog page)
And also as a complete blog post on a theme’s single blog page …
(Single blog post page)
Learn how to set up a blog page in WordPress here:
To learn how to create a WordPress Post, see this step-by-step tutorial:
Sticky WordPress Posts
”Sticky” WordPress Posts display before your other blog post entries …
(WordPress Posts can be featured on your blog)
Note: How to make a WP post “sticky” is explained in more detail in another tutorial.
Where Posts Display On Your Web Site
Posts can appear throughout various sections of your WordPress site like Archives, Tag Pages, Recent Posts, as well as in a number of widgets …
(Posts appear throughout various sections of your WordPress site)
Posts automatically appear in your RSS feed section, making your content easier to syndicate …
(Posts automatically appear in your RSS feed)
A post can display a comments section below the main content area, allowing visitors to engage with your content …
(WordPress Commenting Area)
Posts can be grouped by Post Categories…
(Post Category Archive Page)
And posts can also be grouped using Post Tags …
(WordPress Post Tags)
Note: We cover WP Categories, Tags, RSS Feeds, etc. in more detail in separate tutorials and articles.
Now that we’ve seen some of the things that make Posts unique, let’s take a look at the similarities between WordPress Pages and Posts.
Posts Vs Pages – Similarities
Here are some of the main similarities between posts and pages:
- Posts and pages share the same features and methods for adding page/post titles using title fields and composing and formatting content using the WordPress Visual/Text Editor.
- WP pages and posts use your WordPress theme template files to help keep the look of your website or blog consistent.
- WP pages and posts let you use keyword-rich URLs
- Pages and posts are viewed as indexable content by search engines.
- Depending on the theme and plugins you have installed, posts and pages both give you control over settings like Title, Meta Description, and Meta Keywords.
- Depending on the theme and plugins you have installed, content from or links to WordPress pages and posts can display in your menu and widget areas.
Although pages and posts can be similar in many respects, pages have a number of distinct features that separate them from posts.
Pages normally are added outside the blog chronology and are mostly used for showcasing information that is not as time-sensitive as Posts, such as:
- Company Information Page
- Location Details
- Service And Product Pages
- Fixed Events
- Legal Information
- User Testimonials Page
- etc …
A WordPress Page is not listed by date and isn’t organized using categories or tags.
You can, however, order Pages hierarchically to help you organize and manage your content.
Go here to learn how to create a new WordPress page:
Parent & Child WordPress Pages
For example, you can organize your main content topics into “Parent” pages (where each of your top-level content topics gets its own page), and then add nested pages (called “child” pages) to each of these topics …
(In WordPress, main pages and subpages are also called “parent” pages and “child” pages)
You can add as many subpages as you require to keep your content organized within “topic hierarchies”, as shown in the diagram below …
(Organize Your Pages Using Parent & Child Pages)
Pages can be displayed in the sidebar area using the Pages Widget …
(Displaying A List Of Your Pages Using A Pages Widget)
In the above screenshot, a “Pages Widget” is used to display links to five parent pages and three ”child” pages.
As well as displaying pages in the sidebar using widgets, many themes also display pages in menu areas in the header and footer sections of your website …
Templates For WP Pages
Pages can also use different templates. Your page templates can include template files, template tags and other PHP code that allow unique, complex or sophisticated features to be added to pages.
This is useful for creating different types of pages, such as:
- Sales Pages
- Landing Pages
- Video Pages
- Membership Pages
For example, below are just some of the various sales page templates from a popular WordPress theme called OptimizePress …
(OptimizePress sales pages)
In its most basic form, Use “pages” for ”non-blogging” information and “posts” for promoting your business. In fact, if you removed all posts from your website, you should end up with something that would resemble very closely a typical “non-blog” website (i.e. a site that comprises of the regular web pages found in most business websites.)
What Pages Are Not
Another way to understand the main differences between pages vs posts is to look at what pages are not:
- Pages are not posts. Pages are not processed by the WordPress Loop, which is PHP code used by WordPress to display posts and to cycle post data (like time, category, etc.) through your blog’s main page. Note, however, that you can change this through the use of certain plugins or customizations.
- Pages cannot be associated with post categories and cannot be assigned tags. This means that pages can only be organized according to a hierarchy where you specify and arrange the order of pages and subpages, not by referencing tags or categories.
- Pages are not static files. Unlike traditional websites that are built from a collection of static pages saved as individual files inside your server, WordPress pages are created, managed and stored in a database (same as Posts).
- Pages are not included in your site’s feed. Earlier, we explained that posts automatically display in your RSS feed section. Pages do not. Note: there are WordPress plugins available that can display pages in your site’s RSS feed.
- Pages (or a specific post) can be set as a static “main” page. In separate tutorials, we explain how to specify a page to display as the home page of your site, and show you how to create a separate page to display your latest blog entries (where a list of your most recent blog posts display in a blog page).
Because posts and post content are referenced from different areas of your WordPress site (e.g. archive pages, searches, tags, categories, RSS feeds, custom menus, etc.) than content published using pages, many SEO experts argue that it is generally better to publish content designed to attract more visitors from search engines using posts instead of pages.
What Types Of Content Can Be Added To Pages And Posts?
WordPress lets you easily add, format and edit the following types of content into Posts and Pages:
Add Text-Based Content
Add plain, formatted and/or hyperlinked text-based content in a variety of fonts and styles to posts and pages …
(Add text-based content to WordPress)
WordPress lets you use either the Visual Content Editor or a Text (HTML) Editor (or both) to add text-based content to posts and pages.
Depending on how have configured your settings and plugins, you can also add SEO information to posts and pages (e.g. titles, keywords and descriptions that let you specify how you want your posts or pages to display in search engine results), create custom excerpts, etc.
You can add or embed media content into your pages and posts, such as videos, audio files, Flash presentations, images, photos, graphic elements, banners, etc …
(Add media to WordPress)
Many scripts allow you to manage your content remotely. This is useful for managing things like site-wide advertising banners, subscription forms and time-sensitive content (e.g. pricing), or adding information such as foreign conversion rates, feeds, etc …
(Add content to WordPress via externally-managed scripts and applications)
To learn more about pasting scripts into pages and posts, see this tutorial:
Content can also be added to posts and pages by inserting code directly into your file templates. Please note, however, that in order to edit site templates, you will need to have at least a basic understanding of code languages like HTML and PHP.
As you can see, WordPress pages and posts have a significant number of differences, and knowing what these differences are can help you choose which type to use when publishing content about your business.
Hopefully, now you have a better understanding of the differences between WordPress Pages and Posts.
"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now
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