If you want an easy content management system platform to publish information about your business online, then we strongly recommend that you consider building your website with WordPress.
WordPress provides site owners with two content publishing types: Posts and Pages.
In this tutorial, you will learn about the main differences between Posts and Pages and which type to use when publishing your content online.
First, we’ll explain the most important differences, and then we’ll show you when to use Pages and Posts on your website.
- Understanding WordPress For Business: WordPress Posts vs Pages
- WordPress Posts
- Similarities Between WP Pages And Posts
- WordPress Pages
- What WordPress Pages Are Not
- What Types Of Content Can You Add To WP Pages And Posts?
Understanding WordPress For Business: WordPress Posts vs Pages
In WordPress, you can publish content online using either Posts or Pages.
Although your readers and visitors may not care whether you use Pages or Posts to display content on your site, it’s important that you understand the main differences between these two types, in order to choose whichever one you feel is the most appropriate type whenever you have information to publish online.
Let’s have a look, then, at these differences, starting with WordPress Posts.
What do you think about when you hear the word “blog”? Most people associate blogs with content related to publishing personal diaries, sharing latest news, and so on.
Normal “blogging” entries are typically published using posts. We refer to these as “blog posts.”
Posts can be used to publish all of this content online, but there is another reason for using posts, and that is covered in our series on driving traffic to your business using WordPress.
To learn more about this article series, go here:
- Website Traffic Blueprint Part 1 – How To Automatically Grow Your Web Traffic For Your Business Using WordPress
By default, Posts are entries listed by date and typically displayed in reverse chronological order on your site home page, so that the most recently published entry shows above the older entries …
(Blog posts normally display in reverse chronological order, with the latest blog post displaying above the earlier content)
How Posts Display On Your Site
A WordPress Post can be displayed in a list of entries in your site’s home page or the blog page …
(Posts displayed as entry summaries on a blog page)
And also as a single blog post on a theme’s single post …
(Single blog post page)
Learn how to create a blog page in WordPress here:
Learn how to create a Post in WordPress here:
Sticky WP Posts
Posts marked as “sticky” display above all other blog posts …
(Posts can be featured on your blog page)
Note: We explain how to make a WP post “sticky” in another tutorial.
Where WordPress Posts Appear On Your Web Site
Posts can be accessed through various sections of your site like Archives, Category Pages, Recent Posts, as well as on several widgets …
(Posts display throughout various sections of your web site)
Posts automatically appear in your RSS feed section, which makes your content easier to syndicate …
(Posts automatically display in your WordPress RSS feed section)
A post can display a comments section below the main content area, allowing visitors to add comments …
Posts can be organized by Post Categories…
(WP Category Archive Page)
And posts can be grouped using Post Tags …
(WP Post Tags)
Note: We cover WordPress Categories, Tags, RSS Feeds, etc. in more detail in separate articles and tutorials.
Now that we’ve looked at some of the unique characteristics of Posts, let’s take a look at the similarities between Pages and Posts.
Similarities Between WP Pages And Posts
WordPress pages and posts have a number of things in common:
- Posts and pages share the same functions and methods for adding page/post titles using title fields and inserting and formatting content using the WordPress Visual/Text Editor.
- Pages and posts use theme template files to maintain a consistent look throughout your entire website or blog.
- Pages and posts both let you use search engine friendly URLs
- Pages and posts are seen as indexable content by search engines.
- Depending on the theme and plugins you have installed, WP posts and pages give you control over settings like Title, Meta Description, and Meta Keywords.
- Depending on the theme and plugins you have installed, content from or links to pages and posts can display in your widget areas and menus.
Although posts and pages can be similar in many respects, pages have several key distinctions that make them different from posts.
Pages normally reside outside the blog chronology and are mostly used to present content that is unlikely to change, such as:
- About Us
- Contact Us
- Pages Describing Your Products And Services
- Fixed Events
- Reprint Permissions
- Resources Page
- etc …
Pages in WordPress are not listed by date and are not organized using categories and tags.
Pages can be used hierarchically, however, to help manage and keep your site content organized.
WordPress Parent & Child Pages
For example, you can organize your main content topics into “Parent” pages (where you assign each of your primary content topics its own page), and then add subpages (called “child” pages) for each of your main sections …
(In WordPress, main pages and subpages are called “parent” pages and “child” pages)
You can add as many subpages as you require to organize your content within “topic hierarchies”, as shown in the diagram below …
(Organize Your Pages Using Parent & Child WordPress Pages)
Pages can also be displayed in your sidebar area using the Pages Widget …
(Display A List Of Your Pages With A Pages Widget)
In the above example, a “Pages Widget” is used to display links to five main pages and three “nested” pages.
As well as displaying pages in your sidebar using widgets, most WordPress themes also display pages in menus within the header and footer sections of the website …
WordPress Page Templates
Pages can also use different page templates. These page templates usually include template files, template tags and other PHP code that allow unique, complex or sophisticated elements to be added.
This is useful for creating different styles of pages, such as:
- Sales Pages
- Squeeze Pages
- Video Pages
- Membership Pages
For example, here are just some of the sales page templates used in a very popular WordPress theme for marketers called OptimizePress …
(Sample sales page templates from OptimizePress)
In its most basic form, Use “pages” for “non-blog” content and “posts” for telling people about your business. In fact, if you deleted every post from your WordPress site, you should end up with something that would look very similar to a typical “non-blog” website structure (i.e. a site comprising of the regular web pages found in most business websites.)
What WordPress Pages Are Not
Another way to understand the important differences between WordPress pages vs posts is to look at what WP pages are not:
- Pages are not posts. Pages are not processed by the WordPress Loop, which is PHP code used by WordPress to display posts and to cycle post data (like time, category, etc.) through your blog’s main page. Note, however, that you can change this using various plugins or customizations.
- Pages cannot be associated with post categories and cannot be assigned post tags. This means that pages can only be organized according to a hierarchy where you specify and arrange the order of parent pages and child pages, not by referencing tags or categories.
- Pages are not static files. Unlike most websites that are built from a collection of static pages saved as individual files in your web server, WordPress pages are created, managed and stored in your WordPress CMS (same goes for Posts).
- Pages are not included in your site’s RSS feed. Earlier, we explained that posts automatically show up in your WordPress RSS feed. Pages do not. Note: there are WordPress plugins available that will add your pages to your site’s RSS feed.
- Pages (or even a specific post) can be set as the “front” page. In other tutorials, we explain how to set up a page to display as the main page of your website, and show you how to create a separate page for displaying your latest blog post entries (where your latest posts will display in a blog page).
Because posts and post content can be referenced from many different sections of your WordPress site (e.g. archives, searches, tags, categories, RSS feeds, custom menus, etc.) than content published using pages, many WordPress SEO experts recommend publishing content designed to attract more visitors from search engines using posts rather than pages.
What Types Of Content Can You Add To WP Pages And Posts?
WordPress lets you easily add and edit the following types of content into Posts and Pages:
Add plain, formatted and/or hyperlinked text-based content in a variety of fonts and styles to posts and pages …
(Add text-based content to WordPress)
WordPress lets you add text-based content into pages and posts using either its Visual Editor, or a Text (HTML) Editor (or both).
Depending on how you configure your site’s settings and plugins, you can also add “meta” text to posts and pages (e.g. titles, keywords and descriptions that let you specify how you want your posts or pages to appear in search engine results), create custom excerpts, etc.
You can add or embed media content into WordPress, such as videos, audio files, animation, images, photos, logos, banners, etc …
(Add media-based content to WordPress)
Many applications let you add and manage your content from a remote location. This is useful for managing things like site-wide banner ads, subscription forms and time-sensitive content (e.g. coupon codes), or adding information such as foreign conversion calculators, feeds, etc …
(Add content to WordPress via scripts)
To learn more about adding scripts to WordPress pages and posts, see this tutorial:
Content can also be added to posts and pages by inserting code directly into your file templates. Please note, however, that in order to modify site templates, you will need to have at least a basic understanding of code languages like HTML and PHP.
As you can see, pages and posts have a significant number of differences, and knowing what these differences are can help you decide when to use one or the other type to publish your content about your business.
Hopefully, now you have a better understanding of the differences between Posts and Pages.
"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum
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