WordPress Posts Vs. WordPress Pages Explained

Learn about the main differences between WordPress posts and WordPress pages and when to use posts or pages to publish your content online …

Posts & Pages - Understanding The Important Differences

If you want an easy content management system platform to publish information about your business online, then you really should consider using WordPress.

WordPress provides website owners with two content publishing types: Posts and Pages.

In this article, you are going to learn about the most important differences between Posts and Pages and which type to use when publishing content to your website or blog.

First, we’ll explain the differences, and then we’ll focus on when to use Pages and Posts on your website.

WordPress Posts And Pages – What Are The Most Important Differences?

In WordPress, you can publish content using either a Post or a Page.

Although your readers and visitors may not really care whether you are using Pages or Posts to display your content, it’s important that you understand the main differences between these two features, so you can choose whichever one you feel is the most appropriate type whenever you have new information to publish online.

Let’s have a look, then, at these differences, starting with WordPress Posts.

WP Posts

What do you think about when you hear the word “blog”? Most people associate weblogs with content related to opinions, sharing latest news and updates, and so on.

When writing content for a blog, you would normally use a post. We refer to these as “blog posts.”

WordPress blog posts can be used to publish all of the above content online, but there’s another reason for using WordPress blog posts, and that is covered in more detail in our article series on using WordPress to drive traffic to your business.

To learn more about this series, go here:

By default, Posts are entries listed by date and typically displayed in reverse chronological order on your blog’s home page, so that your most recent entries show above the older entries …

Posts normally display in reverse chronological order, with the latest entry showing above the older content

(Blog posts normally display in reverse chronological order, with the latest blog entry listed the top)

How WordPress Posts Display

A Post and its content can be displayed as an entry summary in your site’s home page or the blog page …

Posts displayed as entries on a blog page

(Blog posts displayed as entry summaries on a blog page)

And also in their entirety on your site’s single post …

Single blog post

(Single blog post page)

Practical Tip

Learn how to set up a blog page in WordPress here:

To learn how to create a new Post in WordPress, see this tutorial:

Sticky Posts

Posts marked as “sticky” display above all other blog post entries …

WP Posts can be featured on your blog

(Posts can be featured on your blog)

Note: We cover how to make a WP post “sticky” in a separate tutorial.

Where Posts Appear On Your Web Site

Posts can be referenced in different sections of your site like Archive Pages, Categories, Recent Posts, and in a number of widgets …

Posts appear throughout different sections of your web site

(Posts display throughout various sections of your site)

Posts automatically display in your RSS feed, making your content easier to syndicate …

WP RSS

(Posts automatically display in your WordPress RSS feed)

A post can display a comments section below the main content area, allowing visitors to post comments and questions …

Post Comments Section

(Comments)

Posts can be organized by Categories

WordPress Post Category Archive Page

(WordPress Category Archive Page)

And posts can be grouped by Post Tags

WP Tags

(Post Tags)

Note: To learn more about WordPress Categories, Tags, RSS Feeds, etc. see our other tutorials and articles.

Now that we have seen some of the things that make WordPress Posts unique, let’s take a look at the similarities between Pages and Posts.

Similarities Between WP Posts Vs Pages

pages and posts have some things in common:

  • WP posts and pages both share the same features and methods for adding page/post titles using title fields and composing and editing content using the WordPress Editor.
  • WordPress posts and pages use WordPress theme templates to maintain a consistent look throughout your entire web site.
  • WP pages and posts let you use keyword-rich URLs
  • Pages and posts are both viewed as indexable content by search engines.
  • Depending on the plugins and theme you have installed, WordPress pages and posts both give you control over settings like Title, Meta Description, and Meta Keywords.
  • Depending on the plugins and theme you have installed, content from or links to posts and pages can display in your widget and menu areas.

Although WP pages and posts are similar in many respects, pages have a number of distinct features that make them different from posts.

WordPress Pages

Pages normally are found outside the blog chronology and are mostly used for presenting content that is less likely to change, such as:

  • Your “About Us” Page
  • Contact Us
  • Service And Product Information Pages
  • Schedules Or Calendar Of Events
  • Disclosure
  • Legal Information
  • Site Map
  • etc …

WordPress Pages are not listed by date and do not use tags and categories.

Pages can be used hierarchically, however, to help you organize and manage your site content.

Go here to learn how to create a new WordPress page:

Parent And Child WordPress Pages

For example, you can organize the main topics of your content into “Parent” pages (where you assign each of your top-level information topics its own page), and then add nested pages (called “child” pages) for each of these sections …

WP Page Organization

(In WordPress, top-level pages and nested pages are also referred to as “parent” pages and “child” pages)

You can add as many ”nested” pages as you want to organize your content within “topic hierarchies”, as shown in the diagram below …

WordPress Parent And Child Pages

(Organize Your Content Using Parent & Child WordPress Pages)

Pages can be displayed on your sidebar area using the Pages Widget

WordPress Page Widgets

(Display A List Of Your Pages With A Pages Widget)

In the above example, a “Pages Widget” is used to display links to five main pages and three ”child” pages.

In addition to displaying pages in the sidebar using widgets, many themes also display pages in menu tabs in the header and footer sections of your site …

WordPress Page Navigation

Templates For Pages

Pages can also use different page templates. These page templates usually include template files, template tags and other PHP code that allow unique, complex or sophisticated elements to be added to pages.

This is useful for creating different types of pages, such as:

  • Sales Pages
  • Opt-In Pages
  • Video Pages
  • Membership Pages
  • etc.

For example, below are just some of the various sales page templates of a very popular theme called OptimizePress

OptimizePress sales templates

(OptimizePress sales page templates)

At its simplest, Use “pages” for ”non-blogging” content and “posts” for promoting your business. In fact, if you removed every post from your web site, you should end up with something that would look very similar to a typical “non-blog” website (i.e. a website that comprises of the standard web pages found in most business websites.)

What WordPress Pages Are Not

Another way to understand the difference between posts vs pages is to look at what pages are not:

  • Pages are not posts. Pages are not processed by the WordPress Loop, which is PHP code used by WordPress to display posts and to cycle post data (like time, category, etc.) through the main page of your blog. Note, however, that some defaults can be changed through the use of various plugins or customizations.
  • Pages cannot be associated with categories and cannot be assigned post tags. This means that pages can only be organized according to a hierarchy where you specify and arrange the order of pages and subpages, not from referencing tags or categories.
  • Pages are not files. Unlike websites that are built from a collection of static pages saved as individual files within your web server, WordPress pages are created, managed and stored in a database (just like Posts).
  • Pages are not included in your site’s RSS feed. Earlier, we explained that posts automatically display in your WordPress RSS feed section. Pages do not. Note: there are plugins available that will display pages in your site’s RSS feed.
  • Pages (or a specific post) can be set as a static “front” page. In other tutorials, we explain how to set up a page to be the front page of your WordPress site, and show you how to create a blog page (where your latest blog posts display in a blog page).

Useful Information

Because posts and post content are referenced from different areas of your WordPress site (e.g. archive pages, searches, tags, categories, RSS feeds, custom menus, etc.) than content published using pages, many SEO experts will argue that it is generally better to publish content designed to attract more visitors from search engines using posts instead of pages.

WP Posts And Pages - When To Use

What Types Of Content Can Be Added To WP Posts And Pages?

With WordPress you can easily add and edit the following types of content into Pages and Posts:

Add Text-Based Content

Add plain, formatted and/or hyperlinked text-based content in a variety of fonts and styles to posts and pages …

Adding Content In Pages And Posts

(Add text to WordPress)

WordPress lets you insert text-based content into pages and posts using either its Visual Editor, or a Text Editor (or both).

Depending on how you configure your site’s settings and plugins, you can also add SEO information to posts and pages (e.g. titles, descriptions and keywords that let you specify how you want your posts or pages to appear in search results), create custom excerpts, etc.

Add Media

You can add or embed media content into pages and posts, such as videos, audio files, downloadable content (e.g. PDF documents), images, photos, logos, banners, etc …

Add Media In WordPress Pages And Posts

(Add media-based content to WordPress)

Add Content Using Scripts And Applications

WordPress lets you add scripts to your posts and pages with code or applications like Javascript, shortcodes and a range of plugins.

Many of these scripts let you control the content that appears on your site remotely. This is useful for managing things like site-wide banner ads, subscription forms and time-sensitive content (e.g. coupon codes), or adding information such as foreign conversion calculators, feeds, etc …

Adding Forms To WordPress

(Add content to WordPress via externally-managed scripts and applications)

To learn more about pasting scripts into your posts and pages, see this tutorial:

Important Info

Content can also be added to posts and pages by inserting code directly into your file templates. Please note, however, that in order to be able to edit site templates, you will need to have at least a basic understanding of code languages like HTML and PHP.

As you can see, WordPress pages and posts have a significant number of differences, and knowing about these differences can help you choose which type to use when publishing your content about your business.

Hopefully, now you have a better understanding of the differences between WordPress Pages and Posts.

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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group

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Author: Martin Aranovitch

Martin Aranovitch is the owner of WPCompendium.org and the author of The WordPress User Manual. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as WordPress Posts Vs. WordPress Pages Explained.