WordPress User Manual: How To Create A Post In WordPress

Learn how to create an effective post in WordPress.

WordPress User Manual: How To Create A Post In WordPress

The content below is from The Complete Step-By-Step WordPress User Manual, a comprehensive WordPress User Manual for non-techies that includes 500+ pages of searchable, printable, and detailed step-by-step WordPress ‘How To’ checklists, cheatsheets, tables, and flowcharts covering everything you need to know to use your WordPress site (no coding skills required).


How To Use WordPress

How To Create A Post In WordPress [CL040201]

Learn how to create an effective post in WordPress.

Topics covered in this section:

  • What Types Of Content Can You Add To A WordPress Post?

  • What To Do​​ Before Creating A Post

  • Your Post Content

  • Creating Your Post

  • What To Do Before Publishing Your Post (Pre-Publishing Steps)

  • Pre-Publishing Check – Content

  • Pre-Publishing Check – Settings

  • Publishing Your Post

  • What To Do After Publishing Your Post (Post-Publishing Steps)

  • Resources




What Types Of Content Can You Add To A WordPress Post?

  • With WordPress you can easily add the following types of content to Posts:

    • Text:

      • Add plain, formatted and/or hyperlinked text in a variety of fonts and styles.​​ 

      • Depending on how your site's settings and plugins are configured, you can also add "meta" text to posts (e.g. titles, keywords, and descriptions for search engines), create custom excerpts, etc.

    • Media:

      • Add and/or embed media content into WordPress such as​​ images (photos, logos, graphics, banners, etc), videos, audio files, downloadable files (e.g. PDF documents), and more.

    • Scripts:

      • WordPress allows you to add scripts (e.g. JavaScript) to pages using blocks, shortcodes, and plugins.​​ 

      • Some scripts allow you to control content on your site from an external or remote location (e.g. managing advertising banners or subscription forms).

  • Note:​​ Content can also be added to Posts by inserting code directly into WordPress file templates. This method, however, requires​​ coding skills (e.g. knowledge of PHP).

What To Do Before Creating A Post

Before creating a post, make sure you complete the following:

  • Review your Content Marketing Strategy.

  • Review your Content Plan.

  • Review your Content Publishing Schedule:​​ 

    • Set timeline​​ for completion.

    • Set publishing deadline/due date.

    • Set word limits (if outsourcing)

  • Create/Open a new ‘Post Notes’ file to add post planning content (research, ideas, links, quotes, snippets, etc.)

  • Decide on the objectives, topic, and focus of your​​ post:

    • Who is the intended target audience for your post? (e.g. prospects, customers)

    • What do you need to communicate? (e.g. educate, promote, train)

    • What do you want readers to do after reading your post? (e.g. contact you, buy something, subscribe to something, visit another page or section of your site, etc.)

  • Decide who will write the post content (e.g. you, in-house staff, outsourced writer, etc).

  • Plan your content layout and format (text only, text and media, etc.)

  • Know the difference between​​ WordPress Posts and WordPress Pages:

    • Why will you publish your content as a ‘Post’ instead of a ‘Page’?

  • Familiarize yourself with Post features, options, and settings,

  • Complete the above items and tasks before moving to the section below.

Your Post Content

  • Research your content:

    • Review your ‘Post Notes’ file.

    • Research keywords.

    • Research articles and blog posts on search engines and competitor sites.

    • Write/gather descriptions & summaries for products/services.

    • Add links to external sites (e.g. affiliate links, additional resources, etc.)

  • Source/gather/produce/create post content media (e.g. images, videos, etc.).​​ 

    • Upload content to WordPress media library if storing media on your server, or Cloud storage application (e.g. Amazon S3) if storing media externally.

    • Copy and paste media destination URLs to your ‘Post Notes’ file.

  • Write a compelling and search engine optimized post title/post headline.

  • Write engaging and search engine optimized content targeting your ideal reader.

  • Create a compelling ‘Call to Action’ (e.g. buy now, sign up for newsletter, download special report, visit product sales page, go to shop, etc.).

  • Source/produce/gather/curate additional or related content (e.g. downloadable files, supporting articles or blog posts, quotations, references, technical specs, pricing details, etc.).

  • Log into your WordPress Dashboard:

    • Select 'Posts > All Posts' to review your Table of Posts.

    • Search for related posts you may want to link to from your new post.​​ 

    • Make a note of these on your ‘Post Notes’ file.

    • Repeat above process with other sections of your site (e.g. Pages, Products, FAQ, etc.).

  • Organize, assemble and review all content elements required to create and publish your post (e.g. headline, text, images, links, files, etc.).

  • Complete the above items and​​ tasks before moving to the section below.

Creating Your Post


  • Depending on the content editor you are using, the steps described below will be similar in terms of the processes involved, but with slight differences:

    • WordPress Gutenberg Editor​​ (post version 5.0) – Adding content to posts with the Gutenberg editor is done using ‘Blocks’.​​ 

      • Refer to the documentation below for more details on using the Gutenberg Editor:​​ 

        • WordPress Content Editor [CL040205]

        • WordPress Gutenberg Content Editor Blocks​​ [CL04020501]

        • WordPress Media Library [CL040301]

        • Keyboard Shortcuts​​ [CS040207]

    • WordPress Classic Editor​​ (pre-version 5.0) – Adding content to posts using the ‘Classic’ editor is done via the ‘Visual’ and ‘Text’ tabs and formatting/menu buttons.

      • Refer to​​ the documentation below for more details on using the Classic Editor:​​ 

        • WordPress Content Editor [CL040205]

        • WordPress Media Library [CL040301]

To add content to your post:

  • Log into your WordPress Dashboard.

  • Select 'Posts > Add New'.

  • Add/Type/Paste in your post title.

  • Add content to your post, either by:

    • Adding blocks and configuring block settings to add/insert and format your content (Gutenberg Editor), or

    • Typing, pasting, and formatting your content into the content area (Classic Editor).

  • Add media to your​​ post content (optional) either by:

    • Using the WordPress Media Library, or

    • From an external URL.

  • Add media files (optional):

    • Images: Add alt tags, captions, links, etc.

    • Videos

    • Audio files

    • Downloadable Files

  • Save the post as a draft. Repeat this step at regular intervals until you're ready to publish.

What To Do Before Publishing Your Post (Pre-Publishing Steps)


  • After adding content to your post and formatting your content, the next step is to:

    • Configure additional post options and settings,

    • Optimize your post for users and search engines.

To configure post settings and optimize your post:

  • Select a post category.

  • Add post tags.

  • Add a featured image (optional).

  • Add a post excerpt.

  • Optimize post settings for search engines (if using SEO plugin).

  • Check post discussion settings:

    • Allow/don't allow comments.

    • Allow/don’t allow pingbacks and trackbacks.

  • Review and configure/edit any additional post settings, e.g.:

    • Make Post Sticky (not enabled by default)

    • Post format - Review and change post format or​​ leave as default (Standard).​​ 

    • Custom fields (these may have been added through plugins or your theme).

    • Confirm or change post author.

  • Save as a draft and preview your post. Continue editing your content until your post is ready for final review or​​ publishing.

Pre-Publishing Check – Content

Check your post content before publishing:

  • Proof your post title.​​ 

Is it …

    • Suitable/Compelling/Engaging​​ – Will the title lead users to your content?​​ 

    • Accurate​​ – Does the title accurately reflect or indicate what the content is about?

    • Concise​​ – Does the title say what it needs to say concisely and effectively?

    • SEO​​ – Does the title contain your main keywords or keyword phrase?

  • Proof your post content:

    • Comprehension​​ – Will your target audience understand what you​​ are trying to say?

    • Content flow​​ – Does the content make sense from beginning to end?

    • Call to action​​ – What action do you want readers to take after reading your post?

  • Proof post title and content for spelling or grammatical errors, omissions, etc.

  • Proof post excerpt.

  • Proof SEO descriptions, focus keywords, excerpts for social media posting, etc.

  • Proof content hyperlinks. Make sure all hyperlinks are working correctly.

  • Check that all shortcodes or scripts added to your content are working correctly.

  • Check that the post slug is correct (especially if post title was changed after initial save).

Pre-Publishing Check – Settings

Check your post settings before publishing:

  • Review and/or configure essential Post Settings (categories, tags, featured image, discussion​​ settings, etc.)

  • Review and/or configure additional Post Publishing settings (e.g. make post sticky, make post private, etc.) or leave default settings.

  • Check or configure any additional settings or options in your post editor section (if using plugins that modify posts, e.g. SEO, Social Media plugins, etc.)

Publishing Your Post

  • Select post visibility status:

    • Public​​ – Post will be visible to everyone.

      • Sticky Post​​ - Specify whether to make post sticky or not. Sticky posts are pinned at the top of your blog page above more recent posts.

    • Password-protected​​ - Protect content with a password of your choice. Only users with access to the password will be able to view the post.

    • Private​​ – Post will only be visible to site administrators and editors.

  • Select a publishing option:

    • Save as draft​​ - A draft post is not visible to site visitors and registered members or users unless they are a site administrator.

    • Set to ‘Pending Review’​​ - A post marked as 'Pending Review' is similar to a draft post but needs to be reviewed and approved for publication by a user with a minimum permission-level of Editor.

    • Schedule post for publishing​​ – Schedule date and time to publish your post. Posts set to publish at a later date will be marked as ‘Scheduled.’

    • Publish your post​​ - Published posts display to everyone unless they're set as 'Private' or 'Password-Protected'.

What To Do After Publishing Your Post​​ (Post-Publishing Steps)

After publishing your post, do the following:

  • Open your post in a new browser and/or mobile device:

    • Review​​ post and make any necessary corrections or adjustments.

    • (Optional) – Ask someone else to check/review your post and provide feedback.

    • Check that the following elements display and work correctly:

      • Responsiveness (i.e. resizing correctly in different browsers and devices)

      • Links

      • Formatting

      • Media

      • Layout

      • Additional elements (e.g. embedded ads, forms, scripts, sliders, etc.)

  • Copy your post link and add it to your​​ ‘Post Notes’ file.​​ 

Use this URL to:

    • Boost your post’s visibility on:

      • Social media

      • Newsletters, emails

      • News releases

      • Feed directories

      • Lead generation campaigns, lead magnets, etc.

    • Improve your internal linking/SEO, e.g.:

      • Link to your new post from other posts or pages on your site,

      • Link to your new post from your site’s sidebar, e.g.:

        • Latest post widgets

        • Custom menus

        • Featured content, etc.

  • If WordPress has been set up to syndicate content automatically, check destination sources (e.g. social media, RSS feeds, etc.):

    • Make sure content has been syndicated

    • Make sure syndicated content is displaying​​ correctly

  • Review post engagement and traffic over 24 hrs, 7, 30, 60 or 90 days (e.g. Google Analytics)​​ 

  • Note additional ways to improve your publishing process and your results.




Refer to the documents and detailed step-by-step screenshot and​​ video tutorials below if you need help or additional information with this section:


  • WordPress Content Editor [CL040205]

  • WordPress Gutenberg Content Editor Blocks [CL04020501]

  • How To Edit And Delete WordPress Posts [CL040202]

  • WordPress Media Library [CL040301]

  • Keyboard Shortcuts [CS040207]


Ultimate WordPress User Guide For Beginners

https://wpcompendium.org/wordpress-basics/ultimate-wordpress-user-guide-for-beginners ​​ ​​​​ 

Ultimate WordPress Gutenberg Guide For Non-Techies


The WordPress Gutenberg Content Editor

https://wpcompendium.org/wordpress-gutenberg/the-wordpress-gutenberg-content-editor ​​​​ 

WordPress Gutenberg Content Editor - How To Use Blocks


Gutenberg Keyboard Shortcuts


The WordPress Content Editor


How To Create A WordPress Post – Part 1


How To Create A WordPress Post – Part 2


How To Use The WordPress Internal Linking Tool


How To Use WordPress Autosave And Revisions


How To Insert Special Characters Into WordPress Posts And Pages


How To Insert Code And Scripts Into WordPress Posts And Pages


WordPress Post Formats


How To Use WordPress Post Excerpts


How To Make WordPress Posts Sticky


How To Schedule WordPress Posts And Pages


WordPress Traffic​​ Automation Blueprint


Free Content Creation Course

Learn how to never run out of great content ideas for your website, blog posts, or newsletter:


Video Training

WordPress 101: How To Use WordPress


WordPress SEO


Digital Planning: How To Build A Profitable Website Or Blog


Keyword Research Tools


Digital Branding


How To Use Amazon S3


© WPTrainingManual.comCL040201

(Source: The Complete Step-By-Step WordPress User Manual)

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Author: Martin Aranovitch

Martin Aranovitch is the owner of WPCompendium.org and the author of The WordPress User Manual. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as WordPress User Manual: How To Create A Post In WordPress.