WordPress User Manual: How To Create A Post In WordPress

Learn how to create an effective post in WordPress.

WordPress User Manual: How To Create A Post In WordPress

The content below is from The Complete Step-By-Step WordPress User Manual, a comprehensive WordPress User Manual for non-techies that includes 500+ pages of searchable, printable, and detailed step-by-step WordPress ‘How To’ checklists, cheatsheets, tables, and flowcharts covering everything you need to know to use your WordPress site (no coding skills required).

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How To Use WordPress

How To Create A Post In WordPress [CL040201]

Learn how to create an effective post in WordPress.

Topics covered in this section:

  • What Types Of Content Can You Add To A WordPress Post?

  • What To Do​​ Before Creating A Post

  • Your Post Content

  • Creating Your Post

  • What To Do Before Publishing Your Post (Pre-Publishing Steps)

  • Pre-Publishing Check – Content

  • Pre-Publishing Check – Settings

  • Publishing Your Post

  • What To Do After Publishing Your Post (Post-Publishing Steps)

  • Resources

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What Types Of Content Can You Add To A WordPress Post?

  • With WordPress you can easily add the following types of content to Posts:

    • Text:

      • Add plain, formatted and/or hyperlinked text in a variety of fonts and styles.​​ 

      • Depending on how your site's settings and plugins are configured, you can also add "meta" text to posts (e.g. titles, keywords, and descriptions for search engines), create custom excerpts, etc.

    • Media:

      • Add and/or embed media content into WordPress such as​​ images (photos, logos, graphics, banners, etc), videos, audio files, downloadable files (e.g. PDF documents), and more.

    • Scripts:

      • WordPress allows you to add scripts (e.g. JavaScript) to pages using blocks, shortcodes, and plugins.​​ 

      • Some scripts allow you to control content on your site from an external or remote location (e.g. managing advertising banners or subscription forms).

  • Note:​​ Content can also be added to Posts by inserting code directly into WordPress file templates. This method, however, requires​​ coding skills (e.g. knowledge of PHP).

What To Do Before Creating A Post

Before creating a post, make sure you complete the following:

  • Review your Content Marketing Strategy.

  • Review your Content Plan.

  • Review your Content Publishing Schedule:​​ 

    • Set timeline​​ for completion.

    • Set publishing deadline/due date.

    • Set word limits (if outsourcing)

  • Create/Open a new ‘Post Notes’ file to add post planning content (research, ideas, links, quotes, snippets, etc.)

  • Decide on the objectives, topic, and focus of your​​ post:

    • Who is the intended target audience for your post? (e.g. prospects, customers)

    • What do you need to communicate? (e.g. educate, promote, train)

    • What do you want readers to do after reading your post? (e.g. contact you, buy something, subscribe to something, visit another page or section of your site, etc.)

  • Decide who will write the post content (e.g. you, in-house staff, outsourced writer, etc).

  • Plan your content layout and format (text only, text and media, etc.)

  • Know the difference between​​ WordPress Posts and WordPress Pages:

    • Why will you publish your content as a ‘Post’ instead of a ‘Page’?

  • Familiarize yourself with Post features, options, and settings,

  • Complete the above items and tasks before moving to the section below.

Your Post Content

  • Research your content:

    • Review your ‘Post Notes’ file.

    • Research keywords.

    • Research articles and blog posts on search engines and competitor sites.

    • Write/gather descriptions & summaries for products/services.

    • Add links to external sites (e.g. affiliate links, additional resources, etc.)

  • Source/gather/produce/create post content media (e.g. images, videos, etc.).​​ 

    • Upload content to WordPress media library if storing media on your server, or Cloud storage application (e.g. Amazon S3) if storing media externally.

    • Copy and paste media destination URLs to your ‘Post Notes’ file.

  • Write a compelling and search engine optimized post title/post headline.

  • Write engaging and search engine optimized content targeting your ideal reader.

  • Create a compelling ‘Call to Action’ (e.g. buy now, sign up for newsletter, download special report, visit product sales page, go to shop, etc.).

  • Source/produce/gather/curate additional or related content (e.g. downloadable files, supporting articles or blog posts, quotations, references, technical specs, pricing details, etc.).

  • Log into your WordPress Dashboard:

    • Select 'Posts > All Posts' to review your Table of Posts.

    • Search for related posts you may want to link to from your new post.​​ 

    • Make a note of these on your ‘Post Notes’ file.

    • Repeat above process with other sections of your site (e.g. Pages, Products, FAQ, etc.).

  • Organize, assemble and review all content elements required to create and publish your post (e.g. headline, text, images, links, files, etc.).

  • Complete the above items and​​ tasks before moving to the section below.

Creating Your Post

Notes:

  • Depending on the content editor you are using, the steps described below will be similar in terms of the processes involved, but with slight differences:

    • WordPress Gutenberg Editor​​ (post version 5.0) – Adding content to posts with the Gutenberg editor is done using ‘Blocks’.​​ 

      • Refer to the documentation below for more details on using the Gutenberg Editor:​​ 

        • WordPress Content Editor [CL040205]

        • WordPress Gutenberg Content Editor Blocks​​ [CL04020501]

        • WordPress Media Library [CL040301]

        • Keyboard Shortcuts​​ [CS040207]

    • WordPress Classic Editor​​ (pre-version 5.0) – Adding content to posts using the ‘Classic’ editor is done via the ‘Visual’ and ‘Text’ tabs and formatting/menu buttons.

      • Refer to​​ the documentation below for more details on using the Classic Editor:​​ 

        • WordPress Content Editor [CL040205]

        • WordPress Media Library [CL040301]

To add content to your post:

  • Log into your WordPress Dashboard.

  • Select 'Posts > Add New'.

  • Add/Type/Paste in your post title.

  • Add content to your post, either by:

    • Adding blocks and configuring block settings to add/insert and format your content (Gutenberg Editor), or

    • Typing, pasting, and formatting your content into the content area (Classic Editor).

  • Add media to your​​ post content (optional) either by:

    • Using the WordPress Media Library, or

    • From an external URL.

  • Add media files (optional):

    • Images: Add alt tags, captions, links, etc.

    • Videos

    • Audio files

    • Downloadable Files

  • Save the post as a draft. Repeat this step at regular intervals until you're ready to publish.

What To Do Before Publishing Your Post (Pre-Publishing Steps)

Notes:

  • After adding content to your post and formatting your content, the next step is to:

    • Configure additional post options and settings,

    • Optimize your post for users and search engines.

To configure post settings and optimize your post:

  • Select a post category.

  • Add post tags.

  • Add a featured image (optional).

  • Add a post excerpt.

  • Optimize post settings for search engines (if using SEO plugin).

  • Check post discussion settings:

    • Allow/don't allow comments.

    • Allow/don’t allow pingbacks and trackbacks.

  • Review and configure/edit any additional post settings, e.g.:

    • Make Post Sticky (not enabled by default)

    • Post format - Review and change post format or​​ leave as default (Standard).​​ 

    • Custom fields (these may have been added through plugins or your theme).

    • Confirm or change post author.

  • Save as a draft and preview your post. Continue editing your content until your post is ready for final review or​​ publishing.

Pre-Publishing Check – Content

Check your post content before publishing:

  • Proof your post title.​​ 

Is it …

    • Suitable/Compelling/Engaging​​ – Will the title lead users to your content?​​ 

    • Accurate​​ – Does the title accurately reflect or indicate what the content is about?

    • Concise​​ – Does the title say what it needs to say concisely and effectively?

    • SEO​​ – Does the title contain your main keywords or keyword phrase?

  • Proof your post content:

    • Comprehension​​ – Will your target audience understand what you​​ are trying to say?

    • Content flow​​ – Does the content make sense from beginning to end?

    • Call to action​​ – What action do you want readers to take after reading your post?

  • Proof post title and content for spelling or grammatical errors, omissions, etc.

  • Proof post excerpt.

  • Proof SEO descriptions, focus keywords, excerpts for social media posting, etc.

  • Proof content hyperlinks. Make sure all hyperlinks are working correctly.

  • Check that all shortcodes or scripts added to your content are working correctly.

  • Check that the post slug is correct (especially if post title was changed after initial save).

Pre-Publishing Check – Settings

Check your post settings before publishing:

  • Review and/or configure essential Post Settings (categories, tags, featured image, discussion​​ settings, etc.)

  • Review and/or configure additional Post Publishing settings (e.g. make post sticky, make post private, etc.) or leave default settings.

  • Check or configure any additional settings or options in your post editor section (if using plugins that modify posts, e.g. SEO, Social Media plugins, etc.)

Publishing Your Post

  • Select post visibility status:

    • Public​​ – Post will be visible to everyone.

      • Sticky Post​​ - Specify whether to make post sticky or not. Sticky posts are pinned at the top of your blog page above more recent posts.

    • Password-protected​​ - Protect content with a password of your choice. Only users with access to the password will be able to view the post.

    • Private​​ – Post will only be visible to site administrators and editors.

  • Select a publishing option:

    • Save as draft​​ - A draft post is not visible to site visitors and registered members or users unless they are a site administrator.

    • Set to ‘Pending Review’​​ - A post marked as 'Pending Review' is similar to a draft post but needs to be reviewed and approved for publication by a user with a minimum permission-level of Editor.

    • Schedule post for publishing​​ – Schedule date and time to publish your post. Posts set to publish at a later date will be marked as ‘Scheduled.’

    • Publish your post​​ - Published posts display to everyone unless they're set as 'Private' or 'Password-Protected'.

What To Do After Publishing Your Post​​ (Post-Publishing Steps)

After publishing your post, do the following:

  • Open your post in a new browser and/or mobile device:

    • Review​​ post and make any necessary corrections or adjustments.

    • (Optional) – Ask someone else to check/review your post and provide feedback.

    • Check that the following elements display and work correctly:

      • Responsiveness (i.e. resizing correctly in different browsers and devices)

      • Links

      • Formatting

      • Media

      • Layout

      • Additional elements (e.g. embedded ads, forms, scripts, sliders, etc.)

  • Copy your post link and add it to your​​ ‘Post Notes’ file.​​ 

Use this URL to:

    • Boost your post’s visibility on:

      • Social media

      • Newsletters, emails

      • News releases

      • Feed directories

      • Lead generation campaigns, lead magnets, etc.

    • Improve your internal linking/SEO, e.g.:

      • Link to your new post from other posts or pages on your site,

      • Link to your new post from your site’s sidebar, e.g.:

        • Latest post widgets

        • Custom menus

        • Featured content, etc.

  • If WordPress has been set up to syndicate content automatically, check destination sources (e.g. social media, RSS feeds, etc.):

    • Make sure content has been syndicated

    • Make sure syndicated content is displaying​​ correctly

  • Review post engagement and traffic over 24 hrs, 7, 30, 60 or 90 days (e.g. Google Analytics)​​ 

  • Note additional ways to improve your publishing process and your results.

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Resources

Refer to the documents and detailed step-by-step screenshot and​​ video tutorials below if you need help or additional information with this section:

Documents

  • WordPress Content Editor [CL040205]

  • WordPress Gutenberg Content Editor Blocks [CL04020501]

  • How To Edit And Delete WordPress Posts [CL040202]

  • WordPress Media Library [CL040301]

  • Keyboard Shortcuts [CS040207]

Tutorials

Ultimate WordPress User Guide For Beginners

https://wpcompendium.org/wordpress-basics/ultimate-wordpress-user-guide-for-beginners ​​ ​​​​ 

Ultimate WordPress Gutenberg Guide For Non-Techies

https://wpcompendium.org/wordpress-basics/wordpress-gutenberg-the-ultimate-guide-for-non-techie-wordpress-users​​ 

The WordPress Gutenberg Content Editor

https://wpcompendium.org/wordpress-gutenberg/the-wordpress-gutenberg-content-editor ​​​​ 

WordPress Gutenberg Content Editor - How To Use Blocks

https://wpcompendium.org/wordpress-gutenberg/wordpress-gutenberg-content-editor-how-to-use-blocks​​ 

Gutenberg Keyboard Shortcuts

https://wpcompendium.org/wordpress-gutenberg/keyboard-shortcuts​​ 

The WordPress Content Editor

https://wpcompendium.org/wordpress-basics/how-to-use-the-wordpress-visual-editor

How To Create A WordPress Post – Part 1

https://wpcompendium.org/wordpress-basics/how-to-create-a-wordpress-post-part-1​​ 

How To Create A WordPress Post – Part 2

https://wpcompendium.org/wordpress-basics/how-to-create-a-wordpress-post-part-1

How To Use The WordPress Internal Linking Tool

https://wpcompendium.org/wordpress-basics/how-to-use-the-wordpress-internal-linking-tool​​ 

How To Use WordPress Autosave And Revisions

https://wpcompendium.org/wordpress-basics/how-to-use-wordpress-autosave-and-post-revisions

How To Insert Special Characters Into WordPress Posts And Pages

https://wpcompendium.org/wordpress-basics/how-to-insert-special-characters-into-wordpress-posts-and-pages​​ 

How To Insert Code And Scripts Into WordPress Posts And Pages

https://wpcompendium.org/wordpress-basics/how-to-insert-code-and-scripts-into-wordpress-posts-and-pages​​ 

WordPress Post Formats

https://wpcompendium.org/wordpress-basics/wordpress-post-formats​​ 

How To Use WordPress Post Excerpts

https://wpcompendium.org/wordpress-basics/how-to-use-wordpress-excerpts​​ 

How To Make WordPress Posts Sticky

https://wpcompendium.org/wordpress-basics/how-to-make-wordpress-posts-sticky​​ 

How To Schedule WordPress Posts And Pages

https://wpcompendium.org/wordpress-basics/how-to-schedule-wordpress-posts​​ 

WordPress Traffic​​ Automation Blueprint

https://wpcompendium.org/wordpress-configuration/wordpress-traffic-automation-blueprint-part-1-overview

Free Content Creation Course

Learn how to never run out of great content ideas for your website, blog posts, or newsletter:

https://wpcompendium.org/free-content-creation-course​​ 

Video Training

WordPress 101: How To Use WordPress

https://wpmasterclasses.com/video-courses/wordpress-101-how-to-use-wordpress​​ 

WordPress SEO

https://wpmasterclasses.com/video-courses/wordpress-seo

Digital Planning: How To Build A Profitable Website Or Blog

https://wpmasterclasses.com/video-courses/digital-planning-how-to-build-a-profitable-website-or-blog​​ 

Keyword Research Tools

https://wpmasterclasses.com/video-courses/keyword-research​​ 

Digital Branding

https://wpmasterclasses.com/video-courses/digital-branding​​ 

How To Use Amazon S3

https://wpmasterclasses.com/video-courses/how-to-use-amazon-s3​​ 

© WPTrainingManual.comCL040201

(Source: The Complete Step-By-Step WordPress User Manual)

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Originally published as WordPress User Manual: How To Create A Post In WordPress.