Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses.

18+ WordPress Plugins That Will Help Your Health Website GrowIn Part One of this article on ways to grow your medical-related business presence online, we provided in-depth information on the following areas:

  • Online Challenges For The Health & Medical Profession
  • Opportunities For The Medical And Health Profession In The Online Economy
  • Improve Your Website Pages
  • Improving Your Web Content

In this section, we discuss more ways to grow your health or medical business online.

Topics covered in this (and the following section) include:

  • Tips For Improving Traffic
  • Generate Leads & Enquiries
  • WordPress Plugins And Themes For Improving SEO, Creating Better User Engagement And Web Traffic Generation


For more information about WordPress plugins and themes, go here:

Note: Medical and health plugins are described in this section. Medical and health-related themes are listed in Part Three.

Your Health Website – WordPress Plugins & Themes That Can Improve SEO, Improve User Engagement And Drive More Visitors To Your Site

Your web traffic is vital to your business growth. This section explores how to improve your health website with WordPress.

Optimizing Your Site For Search Engines (SEO)

There are lots of ways that WordPress helps optimize your health website for search engines:

  • SEO-Friendly – configure the permalinks to use the title of the post.
  • Tags – WordPress lets you choose the keywords that you want your article pages (posts) to be indexed for in the search engines.
  • Post Categories – Create SEO-friendly categories for archiving and organizing your content.
  • Post Excerpts – Set descriptions for your posts that visitors will see in the search engine results.
  • Images – add search-optimized titles to your content images for improved search engine results.
  • Internal Linking – WordPress has a built-in feature that allows you to easily link your content to other posts
  • Post Notification – Configure your site to automatically notify (ping) other search directories immediately upon publishing new content on your website.

Improving Search Engine Optimization (SEO), Increase User Engagement And Increase Web Traffic Generation With Plugins

As well as the built-in features of WordPress, the WP development community makes available quite a number of plugins that will improve your health or medical website’s SEO, increase user engagement and drive more visitors to your business.

Here are some plugins you can use to improve your site’s SEO:

A plugin like Yoast SEO can improve your SEO

(Use a plugin like Yoast SEO (previously called WordPress SEO by Yoast) to improve your site’s SEO)

Other WordPress plugins you can use to improve your website’s SEO, increase engagement and drive more web traffic to your site are to add a forum, newsletters, commenting, and social features. Here are a few more powerful plugins that can help:

  • BuddyPress – Use this WordPress plugin to set up and run your own social network on WordPress.
  • bbPress – Use this free plugin to run an online forum on WordPress.
  • E-Newsletter – Use this WordPress plugin to send email newsletters, track results and manage subscribers from your WP site.
  • Disqus – use this plugin to power discussions and increases user engagement on your website or blog.
  • Social Media Feather – Add social buttons and features that allow visitors to share your content online to your website.

WordPress users can easily add social features to their site with free or inexpensive WordPress plugins

(You can add social sharing buttons to your website easily with free or inexpensive WordPress plugins)

Generating More Leads & Enquiries Using WordPress-Based Applications

Let’s discuss now how to improve your sales and generate more leads and enquiries online.

Providing A Newsletter

Providing a newsletter is an excellent way to retain and grow your readership. It] provides several benefits and advantages, like:

  • Sends targeted traffic to your website
  • Keeps readers from forgetting about you
  • Provides practical tips and advice
  • Provides you with a targeted marketing channel
  • It’s a way to offer special products or services to a select audience
  • Provides regular opportunities for improving user engagement
  • Provides you with additional opportunities for your content to be shared around with other prospective clients

An effective strategy for attracting subscribers is to provide high value information and give users additional bonuses for free in exchange for their details. This can be a guide, tips for improving diet and well-being, access to fitness apps, vouchers, access to subscriber-only content, podcasts, etc.

Provide A Contact Form

A contact form provides an easy and simple way for readers to contact you. A contact form also lets readers provide feedback, contact specific departments, ask for a quote, give suggestions and more.

A contact form provides many benefits and advantages, like:

  • Reduces spam
  • Automated response
  • Giving you control over what gets sent to you
  • Allows you to keep your email address private
  • Can be added to any page or post
  • Improves the professional look of your website
  • More convenient for site visitors

A popular WordPress contact form plugin is Contact Form 7.

Contact Form 7

Contact Form 7 Plugin For WordPress

(Contact Form 7 Plugin)

This free plugin allows you to insert multiple contact forms into any page on your site, customize the forms and the email contents, add fields, and more.

Contact Form 7 also supports international languages, Ajax-powered submitting, CAPTCHA, spam filtering and so on.

Something to consider if you are setting up a website for a medical practice is to segment your contact form so prospective clients can select the section of the clinic they want to reach. This helps visitors get their comment to the right person.


Adding a map to your site helps your visitors and customers find you.

Inserting maps, such as Google Maps, into your website also provides users with a number of benefits, such as:

  • A map increases local SEO
  • Visitors can find you more easily
  • Show location of events

Maps help your visitors and customers find you

(Maps help your visitors and customers find you)

Below are just some plugins that let you embed, customize and display maps on your website:

Improve Search Engine Optimization, Increase User Engagement And Drive More Visitors To Your Medical Center Services Site With WordPress Plugins And Themes

WordPress Plugins - Health

WordPress lets you add a number of plugins to your website that will immediately make available a range of functional tools for site visitors. Here are some of these:

Booking Calendar

Booking Calendar WP Plugin

(Booking Calendar Plugin For WordPress)

Booking Calendar allows you to add appointment booking services to your site. Booking Calendar provides visitors with an intuitive interface. It is highly suitable for a range of uses, e.g. dental practices, surgical centers, health spas, booking patient appointments, etc.

Booking Calendar Plugin For WordPress - Overview

(Booking Calendar WP Plugin – Overview)

Booking Calendar works out of the box. Website visitors can check availability of services you offer and make an online booking easily. Site administrators and visitors receive booking confirmations. The plugin also lets you add a calendar or booking form to your site’s sidebar, and offers multi-language support. The plugin is also available in a premium version with additional features.

For more details, go here}:

Event Espresso – Event Management And Ticket Registration Plugin For WordPress

Manage Event Registrations Via The Web With Event Espresso Plugin For WP

(Manage Event Bookings Via The Web With Event Espresso WP Plugin)

If your business involves running health or medical seminars, then you need a plugin like Event Espresso.

The Event Espresso online event registration plugin allows you to easily schedule an event and start accepting bookings in just minutes

Event Espresso

(Event Espresso – WordPress Event Registration And Ticket Manager Software)

Event Espresso is a versatile and feature-packed application that gives you full control of your event registration management process.

We have written a detailed article on the benefits and features of using Event Espresso. Go here to learn more:

Calculator Pro Calculators

Calculator Pro Calculators WordPress Plugin

(Calculator Pro Calculators Plugin For WordPress)

Calculator Pro is a free collection of 400+ calculators. You can embed them into your posts, pages, or sidebars using shortcodes. The plugin supports internationalization

Note: Most of the calculators aren’t specifically designed for medical or health uses, but there are many you can add to your site, including the following:

  • Body Statistics – e.g. Body Surface Area Calculator, Frame Size Calculator, Katch-Mcardle BMR Calculator, Metric BMR Calculator, Stride Length Calculator, etc.
  • Calorie – e.g. Daily Calorie Calculator, Daily Energy Expenditure Calculator, Calories Burned Walking Calculator, etc.
  • Fitness Tests – e.g. Coopers 12 Minute Run Test Calculator, Treadmill Test Calculator, etc.
  • Miscellaneous – e.g. One Rep Max Weight Lifting Calculator, Cigarette Savings Calculator, Ovulation Calculator, Smoking Cost Calculator, etc.
  • Nutrition – e.g. BMR Calorie Calculator, Creatine Calculator, etc.
  • Weight – e.g. BMI Calculator, Weight Loss Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form Plugin

(Calculated Fields Form Plugin For WordPress)

With Calculated Fields Form you can create forms with dynamically calculated fields to display the calculated values, including:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculators
  • And lots more

The plugin developers also provide a premium version with extra features.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker WordPress Plugin

(Weight Loss Tracker Plugin)

Weight Loss Tracker is a free plugin for WordPress that lets logged-in users record their weight on given dates. The results are then displayed in a graph and table.

Weight Loss Tracker Plugin - Graph

(Weight Loss Tracker WP Plugin – Graph)

The plugin allows users to enter target weights and provides support for the following weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple BMI Calculator Widget

Simple BMI Calculator Widget WordPress Plugin

(Simple BMI Calculator – WordPress Plugin)

Simple BMI Calculator lets you add a widget to your website that can be configured and customized to match your theme.

In addition to Simple Body Mass Index Calculator, there are a number of other plugins you can check out that perform similar functions:

  • BMI BMR Calculator  A BMI and Basal Metabolic Rate calculator that saves calculation data for logged-in users and gives an overview to the trainer.
  • BMI / IMC Calculator  A simple calculator that displays Body Mass Index
  • Calotor Calorie Counter – Lets visitors calculate their basal metabolic rate, based on age, sex and weight.
  • And lots more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data WordPress Plugin

(Drug Interaction Data WordPress Plugin)

Drug Interaction Data will retrieve and display information about drugs, including what the drugs are used for and what other medications the drugs are known to interact with.

Drug Interaction Data Plugin - Results

(Drug Interaction Data – WordPress Plugin – Data Results)

Information about drugs can be displayed on your site. The plugin loads the drug and pharmaceutical data from the U.S. National Library of Medicine and the U.S. National Institutes of Health and converts common names of drugs to the standardized RxNorm name as defined by the U.S. National Library of Medicine.

For more details, go here}:

PubMed Posts

PubMed Posts

(PubMed Posts WordPress Plugin)

This plugin adds a dashboard widget that lets you add posts from PubMed articles, plus a search widget that finds posts with specific data. A basic editor that lets you change the layout of data in the post content is also included with the plugin.

PubMed contains over 25 million citations for biomedical literature from MEDLINE, life science journals, and online books.

For more details, go here}:

MJM Clinic

MJM Clinic WP Plugin

(MJM Clinic Plugin)

This plugin was designed for clinic and health care related websites. It lets you add service pages with booking forms, provide information to site visitors about symptoms and health conditions, create case studies, link  indication tags to services, etc.

For more details, go here}:

Treato WordPress Plugin

Treato Plugin

(Treato Plugin For WordPress)

Treato lets you add a sidebar widget that allows your site visitors to search a vast drug database and read what patients are saying about different drugs.

Treato collects and analyzes experiences sourced directly from patients written in related forums and blog posts, then aggregates the posts to generate useful insights about users’ medications, diseases and symptoms. Users receive valuable insight about over 14,500 medical conditions from over 2 billion collected posts.

For more details, go here}:


HealthTap Concierge

(HealthTap Concierge – WordPress Plugin)

HealthTap Concierge allows users to locate and book a virtual consult with doctors, clinical psychologists, etc. via HD video or text chat from any mobile device, personal computer, even smartwatch.

With With the HealthTap Concierge plugin for WordPress installed, your site visitors can type in a health question and receive a list of doctors in their geographic area who specialize in that particular topic. They can then choose a doctor, connect in real time using video or text chat, or send the doctor a question.

For more details, go here}:

Trend MD

TrendMD Plugin

(Trend MD Plugin)

TrendMD adds the TrendMD recommendations widget to your website. The TrendMD recommendations widget is used by scholarly publishers to grow their readership and revenue by allowing people to discover, read or cite scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts - WordPress Plugin

(WP Nutrition Facts Plugin)

This free plugin lets you insert a nutrition facts table into your posts and pages, allowing your visitors to learn about the nutrient content of food in a standardized format and make informed food choices towards healthy eating goals.

WP Nutrition Facts - Nutritional Facts Label Creation

(WP Nutrition Facts Plugin For WordPress – Create Nutritional Facts Labels)

This plugin uses the Canadian Food Inspection (CFIA) nutrition labeling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe

(WP Ultimate Recipe – WordPress Plugin)

If you own a health-related business that provides nutritional or healthy eating suggestions, a great way to add engaging content to your site is to add recipes.

A plugin like WP Ultimate Recipe lets you easily publish healthy and delicious recipes on your site.

Other recipe plugins for WordPress include:

  • Recipe Card – Create and publish search engine optimized recipes that your site users can print, save and review.
  • EasyRecipe – EasyRecipe makes publishing recipes on your site easy with features like cut and paste, auto conversion of your plain text recipe posts, Google Recipe View formatting and preview button, live custom formatting, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – You can easily format recipe text and add images. Additional features like SEO and Google Recipe View formatting are included.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials WP Plugin

(Awesome Fitness Testimonials Plugin For WordPress)

Awesome Fitness Testimonials allows you to display fitness & wellness testimonials, reviews and case studies on your website.

For more details, go here}:

Exercise Images by Everkinetic

Exercise Images by Everkinetic WP Plugin

(Exercise Images by Everkinetic Plugin For WordPress)

The Exercise Images plugin lets you insert exercise drawings into your content.

Exercise Images WP Plugin - Image Catalog

(Exercise Images by Everkinetic – WordPress Plugin – Image Catalog)

For more details, go here}:

In part three of this guide, we look at medical clinics and health-related themes for WordPress.

The Complete Step-By-Step Guide On How To Build And Grow A Medical Services And Health-Related Web Presence


This is the end of section 2.

Click on this link to keep reading:



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Author: Martin Aranovitch

Martin Aranovitch is the founder of and the author of The Small Business Digital Manager. provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as Grow Your Medical Or Healthcare Business Online With WordPress – 2.