Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses.

18+ WordPress Plugins That Will Help Your Health Site GrowIn Part One of this article on ways to build your health-related business presence online, we covered the following areas:

  • Challenges Professional Health Services Providers Face Online
  • Opportunities For Health Businesses In The Online Economy
  • Basic Web Pages
  • How To Improve The Content On Your Website

In this section, we discuss more ways to grow your medical or health services online.

Topics covered in this (and the following section) include:

  • Tips For Improving Traffic
  • Generating New Leads & Enquiries With WordPress
  • How To Improve SEO, Increase User Engagement And Increase Web Traffic Generation With Plugins & Themes

Important Info

To learn more about WordPress plugins and themes, see the articles below:

Note: WordPress medical and health plugins are covered in this section. Health and medical themes are covered in Part Three.

Tips For Health Services Practitioners – How To Improve SEO, Increase User Engagement And Increase Web Traffic To Your Site Generation With WordPress Plugins & Themes

Web traffic is an integral part of your online business growth. In this section, we explore how to improve SEO, increase user engagement and generate more visitors using WordPress plugins & themes.

Optimize Your Website For SEO

There are loads of ways that WordPress helps optimize your medical or health-related website for search engines:

  • URLs – configure the permalinks to use the title of the post.
  • Tags – Choose the keywords that you want search engines to index your posts for.
  • Post Categories – Create SEO-friendly categories for archiving and organizing your content.
  • Excerpts – Create the description for your posts that search engines will show in their search result pages.
  • Images – title images with keywords for improved search engine results.
  • Content Linking – WordPress provides a built-in feature that lets you easily link your content to other posts on your site
  • Pinging – Configure your site to automatically notify (ping) other search directories the moment a new post is published on your website.

Improve Search Engine Optimization, Improve User Engagement And Generate More Visitors To Your Site With WordPress Plugins

As well as the built-in features of WordPress, there are various WordPress plugins that improve SEO, increase user engagement and drive more traffic to your website.

For example, here are some plugins you can use to improve your SEO:

  • Yoast SEO – WordPress SEO plugin
  • Google XML Sitemaps – WordPress sitemap plugin (lists all of your pages for indexing by search engines)
  • WP Tree – WordPress site map plugin

Use a plugin like Yoast SEO to improve your site's SEO

(A plugin like Yoast SEO can improve your website’s SEO)

Other things you can do to improve SEO, increase user engagement and drive more visitors to your site are to add a forum, newsletters, commenting, and social features. Here are a few more plugins that can help:

  • BuddyPress – Set up an online social networking community on WordPress, with member profiles, user groups, messaging, activity streams, and more.
  • bbPress – This free WordPress plugin helps you set up your own community forum on your website.
  • E-Newsletter – Use E-Newsletter to send email newsletters, track results and manage subscribers from your WordPress dashboard.
  • Disqus – This plugin lets you power discussions and helps to increase user engagement on your website or blog.
  • Monarch – Use this WordPress plugin to add social buttons and features that allow visitors to share your content online to your website or blog.

WordPress users can easily add social features to their site with WordPress plugins

(WordPress users can easily add social features to their site with free or inexpensive plugins)

Tips For Generating More Leads & Enquiries

In this section, we’ll look at how to improve your sales and generate more leads and enquiries.

Provide A Newsletter

Adding an email newsletter is a great way to build a subscriber list. Adding newsletters] provides many benefits including:

  • Drives targeted traffic
  • Keeps your business at the forefront of your reader’s minds
  • Provides useful updates
  • Provides you with a targeted marketing channel
  • It’s a way to offer special products or services to a select audience
  • Provides new opportunities for improving interaction
  • Provides additional opportunities for your content to be shared with new potential customers

A proven strategy for attracting subscribers to your email newsletter is to provide high value information and give users additional items of value for free in exchange for their personal details. This can be a time-saving guide, checklists for improving health, fitness and well-being, access to health applications, coupons, access to videos, podcasts, etc.

Contact Forms

A contact form makes it easy and simple for prospective customers to get in touch. Visitors can send feedback, ask questions to specific departments, request quotes, send suggestions for new services or products and more.

Contact forms provide several benefits and advantages, like:

  • Reducing spam
  • Set up automated responses
  • Gives you control over what is sent to you
  • Allows you to keep your email address private
  • Can be added to any page or post
  • Looks professional
  • More convenient for users

One of the most popular contact form plugins for WordPress is Contact Form 7.

Contact Form 7

Contact Form 7 - WordPress Plugin

(Contact Form 7 – WordPress Plugin)

This free plugin is easy to install and configure and allows you to add and manage multiple contact forms into any post or page, customize the form and the email contents, add fields, and more.

The plugin also supports international languages, Ajax-powered submitting, CAPTCHA, spam filtering and so on.

Another feature to consider if you plan to set up a website for a health clinic or medical center is to add sections to your contact form so prospective clients can select which practitioner they want to contact. This ensures that visitors get their message to the correct recipient.


Adding a map helps your visitors and customers find you.

A map is a great tool for several reasons:

  • They increase local SEO
  • Helps visitors find you easily
  • Display location of events

A map helps your visitors and customers find you

(Adding a map to your site helps your visitors and customers find you)

Below are some plugins that let you embed, customize and display Google maps on your WordPress site:

WordPress Plugins For Improving SEO, Increasing User Engagement And Web Traffic Generation

Health Or Medical Plugins For WordPress

WordPress makes available a number of plugins you can add to your health or medical-related website to immediately add a range of functional tools for site visitors. Here are just some of the plugins you can choose from:

Booking Calendar

Booking Calendar

(Booking Calendar)

The Booking Calendar plugin allows you to add online bookings to your site. It is well supported and has an intuitive and user-friendly interface. It is highly suitable for a range medical and health consulting businesses, e.g. medical practices, surgeons, alternative therapists, booking sessions with personal trainers, etc.

Booking Calendar WP Plugin - Overview

(Booking Calendar Plugin For WordPress – Overview)

This plugin works right out of the box. Website visitors can check availability of services and make bookings easily. Site administrators and visitors receive booking confirmations. Booking Calendar is also widget-ready, and supports multiple languages. A premium version is also available and includes many additional features.

For more details, go here}:

Event Espresso

Manage Event Bookings Via The Web Using Event Espresso For WP

(Manage Event Bookings Online Using Event Espresso Plugin For WP)

If you plan to run health events, then you need a plugin like Event Espresso.

The Event Espresso online event registration plugin for WordPress enables you to easily set up your event and begin accepting registrations in just minutes

Event Espresso

(Event Espresso – Event Management And Ticket Registration System For WordPress)

Event Espresso is a feature-rich software that gives you complete control of the event registration management process.

Go here if you would like to learn more about managing events with Event Espresso:

Calculator Pro Calculators

Calculator Pro Calculators WordPress Plugin

(Calculator Pro Calculators WP Plugin)

Calculator Pro is a free collection of 400+ calculators. You can embed these into your posts, pages, or sidebars using shortcodes. Internationalization is supported.

Note: Most of them aren’t specifically designed for medical uses, but there are several you can include in your website, including the following:

  • Body Statistics – e.g. BMR Calculator, Carbohydrate Calculator, Goal Weight Calculator, Max Heart Rate Calculator, Stride Length Calculator, etc.
  • Calorie – e.g. Daily Calorie Calculator, Daily Energy Expenditure Calculator, Calories Burned By Heart Rate Calculator, etc.
  • Fitness Tests – e.g. BAI (Body Adiposity Index) Calculator, Balke Treadmill Test Calculator, etc.
  • Miscellaneous – e.g. One Rep Max Weight Lifting Calculator, Blood Sugar Converter Calculator, Pace Calculator, Target Heart Rate Calculator, etc.
  • Nutrition – e.g. Alcohol Calorie Calculator, Protein Calculator, etc.
  • Weight – e.g. Ideal Weight Calculator, Weight Loss Percentage Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form - WordPress Plugin

(Calculated Fields Form Plugin For WordPress)

The Calculated Fields Form plugin is useful for creating dynamically calculated field forms, such as:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculators
  • And more

A premium version of this plugin with many more features is also available.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker WordPress Plugin

(Weight Loss Tracker Plugin)

This simple plugin lets logged-in users record their weight periodically. The data is then displayed in a graph and table.

Weight Loss Tracker Plugin - Graph

(Weight Loss Tracker Plugin For WordPress – Graph)

The plugin allows users to input target weights and provides support for the following weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple Body Mass Index Calculator Widget

Simple Body Mass Index Calculator Plugin

(Simple BMI Calculator Widget – WordPress Plugin)

This free plugin installs a widget on your sidebar that can be configured and customized to match your theme.

As well as Simple BMI Calculator, there are additional WordPress plugins you can check out to perform similar functions:

  • BMI BMR Calculator  A responsive BMI and Basal Metabolic Rate calculator that saves calculation data for logged-in users and gives an overview to the trainer.
  • BMI / IMC Calculator  A simple calculator to show your users their Body Mass Index
  • Calotor Calorie Counter – Lets visitors figure out their basal metabolic rate, by inputting their age, sex and weight.
  • And lots more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data - WordPress Plugin

(Drug Interaction Data Plugin)

Drug Interaction Data Plugin for WordPress will retrieve and display drug information, including what the drug is used to treat and what other medications the drug is known to interact with.

Drug Interaction Data Plugin - Database Results

(Drug Interaction Data – WordPress Plugin – Data Results)

Information about drugs can be displayed on your site. The plugin loads the drug and pharmaceutical data from the U.S. National Library of Medicine and the U.S. National Institutes of Health and drug names are converted to the standardized RxNorm name as defined by the U.S. National Library of Medicine.

For more details, go here}:

PubMed Posts

PubMed Posts - WordPress Plugin

(PubMed Posts)

This plugin adds a dashboard widget that lets you publish content to your site from PubMed articles, and a search widget that locates posts with specific article data. It also includes an editor that changes the layout of your post content.

PubMed includes over 25 million citations for biomedical literature from MEDLINE, online books and life science journals.

For more details, go here}:

MJM Clinic

MJM Clinic

(MJM Clinic Plugin)

MJM Clinic can be used for clinic and health care related websites. It lets you add service pages with booking forms, provide related health conditions, create case studies, link  indication tags to services and conditions, etc.

For more details, go here}:

Treato WordPress Plugin

Treato Plugin For WordPress

(Treato Plugin)

Treato WordPress plugin lets you embed the Treato healthcare search engine into your WordPress sidebar so you and your users can search drugs and read what patients are saying about different drugs.

Treato gathers and analyzes experiences sourced directly from patients from related forums and blog posts, then aggregates the content to generate useful insights about users’ medications, diseases and symptoms. Users receive insight about the side effects of over 26,500 medications, drug comparisons across over 14,000 medical conditions, which drugs people feel are working, and more, from over 2.2 billion collected posts.

For more details, go here}:

HealthTap Concierge

HealthTap - WordPress Plugin

(HealthTap Concierge – WordPress Plugin)

HealthTap Concierge allows visitors to consult with doctors, clinical psychologists, etc. via text chat or HD video from any mobile device, personal computer, even smartwatch.

With the plugin installed, users can type in a health question and based upon their location and type of question, they will receive a list of doctors in their geographic area who specialize in that particular topic. They can then select a doctor, chat using video or text, or send questions.

For more details, go here}:

Trend MD

Trend MD Plugin For WordPress

(TrendMD Plugin)

The TrendMD plugin adds the TrendMD recommendations widget to your website. The TrendMD recommendations widget is used by scholarly publishers to grow their readership and revenue by allowing people to discover, read or cite interesting scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts

(WP Nutrition Facts Plugin For WordPress)

WP Nutrition Facts is a free plugin that lets you add a nutrition facts table into your pages and posts, allowing your visitors to learn about the nutrient content of food and make informed decisions about the food they eat.

WP Nutrition Facts WordPress Plugin - Creating Labels

(WP Nutrition Facts Plugin For WordPress – Creating Nutritional Facts Labels)

This plugin uses the Canadian Food Inspection (CFIA) nutrition labelling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe - WordPress Plugin

(WP Ultimate Recipe Plugin)

If you run a health or fitness-related website that provides dietary or healthy eating information, a great source of content that will engage your readers is to add recipes.

A plugin like WP Ultimate Recipe lets you add recipes on your site.

Other WordPress recipe plugins include:

  • Recipe Card – Create recipes with nutrition facts that site visitors can print, save and review.
  • EasyRecipe – EasyRecipe makes entering recipes on your site easy with features like cut and paste, plain text recipe auto conversion, Google Recipe View formatting and preview button, live custom formatting, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – You can easily format recipe text and add images. The plugin also provides a number of additional features, including Google Recipe View formatting and SEO.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials

(Awesome Fitness Testimonials – WordPress Plugin)

Awesome Fitness Testimonials lets you add fitness and wellness testimonials, case studies and reviews, before and after photos, etc. to your site.

For more details, go here}:

Exercise Images

Exercise Images Plugin

(Exercise Images Plugin For WordPress)

Exercise Images by Everkinetic lets you display a database of exercise diagrams in your content.

Exercise Images WordPress Plugin - Image Catalog

(Exercise Images Plugin For WordPress – Image Catalog)

For more details, go here}:

In the next section of this detailed guide, we look at health and medical WordPress themes.

The Step-By-Step Guide To Successfully Growing A Medical Services And Health-Related Web Presence Using WordPress


This is the end of part 2.

Click on this link to access the rest of this guide:



"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum


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Author: Martin Aranovitch

Martin Aranovitch is the owner of and the author of The WordPress User Manual. provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as Grow Your Medical Or Healthcare Business Online With WordPress – 2.