Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses.

18+ WordPress Plugins For Improving Your Health Or Medical SiteIn Part One of this guide on ways to build your medical-related business web presence, we provided in-depth information on the following topics:

  • Challenges Medical And Health Services Practitioners Face Online
  • Online Opportunities For Health Providers
  • Basic Pages
  • Tips On How To Improve The Content On Your Website

In Parts 2 and 3, we discuss more ways to grow your health or medical-related services online.

Topics covered include:

  • Improving Traffic
  • Generate Leads & Enquiries
  • How To Improve SEO, Increase User Engagement And Generate More Web Traffic Using WordPress Plugins & Themes

Useful Information

For more information about WordPress plugins and themes, go here:

Note: Plugins are described in this section. Medical and health-related themes are covered in Part 3.

Your Health And Medical Clinic Services Website – How To Improve Search Engine Optimization, Increase User Engagement And Increase Web Traffic Generation With WordPress Plugins & Themes

Your web traffic is vital to your business growth. In this section we explore ways to help you improve your web traffic.

Optimize Your Site For SEO

There are many ways that WordPress helps optimize your medical or health-related website for search engines:

  • SEO-Friendly – configure the permalinks to use the title of the post.
  • Post Tags – Specify the keywords that you want your posts to be indexed by in the search engines.
  • Post Categories – Add categories for archiving and organizing your content.
  • Excerpts – WordPress lets you compose an excerpt that will display in search results.
  • Images – title images used in your content with keywords for better search results.
  • Internal Linking – WordPress provides a built-in feature that lets you easily create internal links
  • Post Notification – Set up your site to automatically notify other search directories the moment a new post is published on your site.

Improving Search Engine Optimization, Improve User Engagement And Drive More Web Traffic Using Plugins

In addition to the built-in features of WordPress, there are dozens of plugins that will improve your health-related website’s SEO, increase user engagement and drive more web traffic to your website.

For example, you can use the plugins below to improve your SEO:

  • Yoast SEO – WordPress SEO plugin
  • Google XML Sitemaps – WordPress sitemap plugin (lists all of your posts and pages for search engines)
  • Page-List – WordPress site map plugin (for visitors)

Use a plugin like Yoast SEO (formerly known as WordPress SEO by Yoast) to improve your site's search engine optimization

(Use a plugin like Yoast SEO (formerly known as WordPress SEO by Yoast) to improve your SEO)

Other WordPress tools you can add to improve your medical or health site’s SEO, increase user engagement and drive more visitors to your website are to add a forum, newsletters, comments, and social sharing features. Here are some more useful WordPress plugins that can help:

  • BuddyPress – Set up your own social network on your website.
  • bbPress – bbPress allows you to set up your own community forum on your site.
  • E-Newsletter – Send professional email newsletters, track results and manage subscribers from your WordPress dashboard.
  • Disqus – Disqus lets you power discussions and helps to increase user engagement on your site.
  • Social Media Feather – Easily add social buttons and features that allow visitors to share your content online to your website.

WordPress users can easily add social sharing to their site using free or inexpensive WordPress plugins

(WordPress users can easily add social sharing features to their site with WordPress plugins)

How To Generate More Leads & Enquiries

Let’s take a look now at ways to improve sales and generate more leads and enquiries for your health-related business.

Add An Email Newsletter

Adding an email newsletter is an excellent way to retain and grow your readership. It provides many benefits including:

  • Sends targeted traffic to your site
  • Keeps readers from forgetting about you
  • Provides updates
  • Provides a highly targeted marketing channel
  • Allows you to provide special services or products to a select audience
  • Increases interaction
  • Provides you with an additional way for readers to share your content

A proven strategy for attracting subscribers to your email newsletter is to provide high value information and give users free gifts in exchange for their personal details. This could be a handy guide, tips for improving fitness and well-being, access to fitness applications, discount vouchers, access to courses, podcasts, etc.

Provide Contact Forms

A contact form provides an easy and simple way for prospective clients to contact you. A contact form also allows readers to provide feedback, ask questions to specific departments, request quotes, send suggestions and more.

A contact form provides many benefits and advantages, like:

  • Reduces spam
  • Set up automated responses
  • Gives you control over what gets sent to you
  • Allows you to keep your email address private
  • They can be added to any page or post
  • Looks professional
  • More convenient for users

One of the most popular contact form plugins for WordPress is Contact Form 7.

Contact Form 7

Contact Form 7 Plugin

(Contact Form 7 Plugin For WordPress)

This plugin is easy to install and set up and allows you to add multiple contact forms into any page on your site, customize the form and the mail contents, add fields, and more.

Supports international languages, Ajax-powered submitting, CAPTCHA, spam filtering and so on.

Something to consider if you plan to set up a website for a medical practice is to segment your contact form so prospective clients can choose the section of the practice they want to reach. This ensures that contact form requests reach the correct area.

Adding Maps

A map helps your visitors and clients find you.

Adding maps (e.g. Google Maps) to your website also provides many benefits, such as:

  • A map helps to improve local SEO
  • Visitors can easily find you
  • Display location of events

Adding maps helps your visitors and clients find you

(Adding a map helps your visitors and clients find you)

Below are just some popular plugins that let you embed, customize and display Google maps on your site:

Improving SEO, Increase User Engagement And Increase Web Traffic Generation Using WordPress Plugins

Medical And Health – WordPress Plugins

WordPress lets you add a number of plugins to your health site that will immediately make available a range of functional tools for site visitors. Here are some of the plugins you can choose from:

Booking Calendar

Booking Calendar Plugin For WordPress

(Booking Calendar)

This free bookings plugin lets you add appointment booking services to your site. This flexible plugin is well supported and has an intuitive interface. It is suitable for a range medical and health consulting uses, such as dental practitioners, specialists, chiropractors, booking sessions with personal trainers, etc.

Booking Calendar Plugin For WordPress - Overview

(Booking Calendar Plugin – Overview)

The plugin works right out of the box. Website visitors can check availability of services and make an online booking easily. Administrators and visitors receive notifications. Booking Calendar is also widget-ready, and offers multi-language support. A premium version is also available and includes many more features and functionalities.

For more details, go here}:

Event Espresso – Event Manager And Ticket Registration System For WordPress

Manage Bookings And Registrations Automatically With Event Espresso WordPress Plugin

(Manage Your Events Online With Event Espresso For WP)

If you plan to run health or medical seminars, then you need a plugin like Event Espresso.

The Event Espresso online event registration plugin allows you to easily schedule your event and start receiving bookings in minutes

Event Espresso - WordPress Event Management And Ticket Registration System

(Event Espresso – WordPress Event Management & Ticket Registration Software)

Event Espresso is a flexible and feature-packed software that gives you complete control over your event registration management process.

We have written a comprehensive article on Event Espresso. For more details, go here:

Calculator Pro Calculators

Calculator Pro Calculators Plugin For WordPress

(Calculator Pro Calculators Plugin)

Calculator Pro provides a free collection of over 400 calculators. You can embed them into your posts, pages, or sidebars using shortcodes. It also supports internationalization

Most of the calculators aren’t specifically designed for medical or health use, but there are many you can use, including:

  • Body Statistics – e.g. Blood Volume Calculator, Durnin/Womersley Skinfold Body Fat Calculator, Goal Weight Calculator, Ponderal Index Calculator, Waist to Hip Ratio Calculator, etc.
  • Calorie – e.g. Calorie to kJ Calculator, kJ to Calorie Calculator, Calories Burned Walking Calculator, etc.
  • Fitness Tests – e.g. BAI (Body Adiposity Index) Calculator, Rockport Walk Test Calculator, etc.
  • Miscellaneous – e.g. Bike Size Calculator, Blood Sugar Converter Calculator, Ovulation Calculator, Target Heart Rate Calculator, etc.
  • Nutrition – e.g. Alcohol Calorie Calculator, Water Intake Calculator, etc.
  • Weight – e.g. Ideal Weight Calculator, Weight Loss Percentage Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form - WordPress Plugin

(Calculated Fields Form WordPress Plugin)

Calculated Fields Form is great for creating forms that perform single and complex calculations, including:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculator
  • And lots more

A premium plugin version with a ton of additional features and functionalities is also available.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker - WordPress Plugin

(Weight Loss Tracker – WordPress Plugin)

This plugin lets users record their weight on given dates. This data is then shown in a graph and table.

Weight Loss Tracker - WordPress Plugin - Graph

(Weight Loss Tracker Plugin For WordPress – User Graph)

The plugin allows users to insert target weights and supports the following weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple Body Mass Index Calculator

Simple BMI Calculator WP Plugin

(Simple Body Mass Index Calculator WP Plugin)

Simple BMI Calculator is a simple plugin for WordPress that installs a widget on your sidebar that can be configured and customized to match your theme.

As well as Simple Body Mass Index Calculator, there are additional WordPress plugins you can look at that perform similar functions:

  • BMI BMR Calculator  A mobile-friendly Body Mass Index and BMR calculator that saves calculation data for logged-in users and gives an overview to the administrator.
  • BMI / IMC Calculator  A simple calculator that shows users their BMI
  • Calotor Calorie Counter – Lets visitors figure out their basal metabolic rate, by entering their age, sex and weight.
  • And lots more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data Plugin

(Drug Interaction Data – WordPress Plugin)

Drug Interaction Data Plugin retrieves and displays information about drugs, including what the drug is used for and what other medications the drug is known to interact with.

Drug Interaction Data Plugin For WordPress - Information Screen

(Drug Interaction Data – WordPress Plugin – Results)

Drug information can be displayed on your site. The plugin loads the drug and pharmaceutical data from the U.S. National Library of Medicine and the U.S. National Institutes of Health and drug names are converted to the standardized RxNorm name as defined by the U.S. National Library of Medicine.

For more details, go here}:

PubMed Posts

PubMed Posts Plugin For WordPress

(PubMed Posts – WordPress Plugin)

PubMed Posts adds a dashboard widget that lets you add content from PubMed articles, and a search feature that lets visitors search for posts with specific article data. The plugin also includes a simple editor that lets you change the layout of data in the post content.

PubMed contains over 25 million citations for biomedical literature from MEDLINE, life science journals, and online books.

For more details, go here}:

MJM Clinic

MJM Clinic - WordPress Plugin

(MJM Clinic Plugin)

This versatile plugin can be used to add functionality to clinic and health care related websites that provide information to site visitors on symptoms and health conditions.

For more details, go here}:

Treato WordPress Plugin


(Treato Plugin For WordPress)

Treato WordPress plugin lets you embed the Treato healthcare search engine into your WordPress sidebar so you and your users can search drugs and see what patients are saying about different drugs.

Treato gathers and analyzes patient experiences from online forums and blog posts, then aggregates the content to generate useful insights about users’ medications, diseases and symptoms. Users receive insight about side effects, drug comparisons, which drugs people feel are working, and more from over 2.2 billion collected posts.

For more details, go here}:

HealthTap Concierge

HealthTap Concierge Plugin For WordPress

(HealthTap WP Plugin)

HealthTap Concierge allows visitors to consult with real doctors, clinical psychologists, etc. via HD video or text chat from any mobile device, computer, even smartwatch.

With the plugin installed, your site visitors can type in a health question and receive a list of doctors in their geographic area who specialize in that health topic. They can then choose a doctor, chat over video or text, or send the doctor their question and get answers using the HealthTap service, which has a database of over 70,000 doctors.

For more details, go here}:

Trend MD

Trend MD - WordPress Plugin


This plugin lets you add the TrendMD recommendations widget to your site. The TrendMD recommendations widget is used by scholarly publishers to grow their readership and revenue by allowing people to discover, cite or read interesting scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts WP Plugin

(WP Nutrition Facts Plugin)

WP Nutrition Facts is a simple plugin that lets you insert a nutrition facts table into your posts, pages and custom post types, allowing your site visitors to learn about the nutrient content of food in a standardized format and make informed decisions about the food they consume.

WP Nutrition Facts Plugin For WordPress - Label Creation

(WP Nutrition Facts Plugin For WordPress – Creating Custom Post Type Labels)

This plugin uses the Canadian Food Inspection (CFIA) nutrition labeling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe - WordPress Plugin

(WP Ultimate Recipe)

If you own a health-related business that provides dietary or healthy eating advice, a great source of engaging content to your site is to add great recipes.

A plugin like WP Ultimate Recipe lets you publish recipes on your site.

Other WordPress recipe plugins include:

  • Recipe Card – Create and publish beautiful recipes with nutrition facts that readers can print, save and review.
  • EasyRecipe – EasyRecipe makes entering recipes on your site easy with features like cut & paste, plain text recipe auto conversion, live custom formatting, Google Recipe View formatting and preview button, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – You can easily format recipe text and add images. Includes additional SEO and Google Recipe View formatting features.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials Plugin

(Awesome Fitness Testimonials – WordPress Plugin)

The Awesome Fitness Testimonials plugin lets you add fitness & wellness testimonials, reviews and case studies to your site.

For more details, go here}:

Exercise Images by Everkinetic

Exercise Images by Everkinetic

(Exercise Images by Everkinetic Plugin For WordPress)

This plugin lets you insert a database of exercise diagrams into your pages and posts.

Exercise Images by Everkinetic Plugin For WordPress - Database

(Exercise Images – WordPress Plugin – Image Database)

For more details, go here}:

In the next section of this guide, we discuss medical themes for WordPress.

How To Build And Grow A Medical Center Business Online


This is the end of section two.

To continue reading, click here:



"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum

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Author: Martin Aranovitch

Martin Aranovitch is the founder of and the author of The Small Business Digital Manager. provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as Grow Your Medical Or Healthcare Business Online With WordPress – 2.