Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses.

18+ WordPress Plugins That Can Help Your Health Or Medical SiteIn Part 1 of this step-by-step guide on ways to improve your health or medical-related web presence, we provided in-depth information on the following topics:

  • Challenges Professional Medical And Health Services Providers Face Online
  • Online Opportunities For Medical Services Professionals
  • Ways To Improve Your Web Pages
  • Improving The Content On Your Website

In Parts Two and Three, we continue looking at more ways to grow your health or medical services online.

Topics covered in this (and the following section) include:

  • How To Improve Web Traffic
  • Generate More Leads & Enquiries
  • WordPress Plugins And Themes For Improving Search Engine Optimization, Increasing User Engagement And Driving More Web Traffic

Important Info

To learn more about WordPress plugins and themes, see the articles below:

Note: Plugins are listed in this section. Medical and health-related themes are listed in Part Three.

Tips For Health Services Professionals – WordPress Plugins That Can Help To Improve SEO, Improve User Engagement And Generate More Visitors

Your web traffic is a vital part of your business growth. In this section, you will learn ways to improve SEO, increase user engagement and drive more visitors with plugins.

Optimizing Your Site For SEO Using WordPress

There are loads of ways WordPress can help to improve SEO:

  • Search Engine-Friendly URLs – configure the permalinks to use the title of the posts as the web address of your pages.
  • Post Tags – WordPress lets you select the keywords that you want search engines to index your article pages (posts) for.
  • Categories – Add search engine-friendly categories for archiving and organizing your content.
  • Excerpts – WordPress lets you compose descriptions for your posts that visitors will see in the search engine results.
  • Images – title your images with keywords for better search results.
  • Internal Content Linking – WordPress has a built-in feature that lets you easily create internal links
  • Pinging – Set up your site to automatically notify (ping) other search directories immediately upon publishing a new post on your site.

Improve Search Engine Optimization (SEO), Increase User Engagement And Generate More Visitors To Your Website Using Plugins

As well as the built-in features of WordPress, the WP developer community makes available also a number of plugins that improve SEO, increase user engagement and drive more visitors to your website.

Here are some plugins you can use to improve your website’s search engine optimization:

A plugin like Yoast SEO can improve your SEO

(A plugin like Yoast SEO can improve your site’s SEO)

Other things you can do to improve your site’s SEO, increase user engagement and drive more web traffic to your site are to add a forum, newsletters, commenting, and social sharing features. Here are a few WordPress plugins that can help (many of the plugins described below are also free):

  • BuddyPress – Set up your own online social community on your site, with member profiles, user groups, messaging, activity streams, and more.
  • bbPress – Use the bbPress plugin to run a forum on your WordPress website.
  • E-Newsletter – Use this WordPress plugin to send professional email newsletters, track results and manage subscribers from your WordPress dashboard.
  • Disqus – Disqus lets you power discussions and increases user engagement on your site.
  • Monarch – Use this plugin to add social buttons and features that allow visitors to share your content online to your website or blog.

WordPress users can easily add social features to their website with free or inexpensive plugins

(You can add social features to your site easily using free or inexpensive WordPress plugins)

Generating Leads & Enquiries

In this section, we’ll look at ways to improve sales and generate more leads and enquiries.

Adding A Newsletter

Adding a newsletter is a great way to build a list of subscribers. Adding a newsletter provides several benefits and advantages, like:

  • Drives targeted traffic
  • Keeps readers from forgetting about you
  • Keeps readers updated
  • Provides a targeted marketing channel
  • Allows you to offer special services or products to a select audience
  • Increases user engagement
  • Provides you with additional ways for readers to share your content

A proven way to attract newsletter subscribers is to provide high value information and offer users free gifts in exchange for their personal details. This can be a handy guide, checklists for improving general health and fitness, access to health apps, free trials, access to subscriber-only content, podcasts, etc.

Add Contact Forms

Contact forms make it easy and simple for prospective clients to get in touch with you. Users can report issues, contact specific departments, ask for a quote, and more.

Contact forms provide many benefits and advantages, like:

  • Reducing spam
  • Set up automated responses
  • Gives you control over what gets sent to you
  • Allows you to keep your email address private
  • They can be added to any post or page
  • Improves the professional look of your website
  • Convenient for visitors

A very popular WordPress contact form plugin is Contact Form 7.

Contact Form 7

Contact Form 7 Plugin For WordPress

(Contact Form 7 – WordPress Plugin)

This free plugin lets you create multiple contact forms on your website, customize your form and the mail contents, add fields, and more.

International languages, Ajax-powered submissions, CAPTCHA, and spam filtering is supported.

Something to consider if you are setting up a website for a health clinic or medical center is adding sections to your contact form so users can choose which section of the clinic they are contacting your business about. This ensures that visitors’ enquiries reach the correct destination.

Adding A Map

Adding a map to your website helps your visitors and clients find you.

Inserting maps, such as Google Maps, into your website also provides visitors with many benefits, such as:

  • A map improves local SEO
  • Visitors can easily find you
  • Displays location of events

Adding a map helps your visitors and clients find you

(Adding maps to your website helps your visitors and clients find you)

Here are just some plugins that let you embed, customize and display Google maps on your website:

WordPress Plugins & Themes That Can Help Improve Your Search Engine Optimization, Increase User Engagement And Generate More Traffic

Medical And Health WordPress Plugins

WordPress lets you add a number of plugins to your site that will immediately add a range of practical tools for users. Here are just some of these:

Booking Calendar

Booking Calendar

(Booking Calendar WordPress Plugin)

This free bookings plugin lets you add online bookings to your site. This plugin provides an intuitive interface and flexible functionality. It is highly suitable for a range medical, fitness & sports-related uses, e.g. medical practitioners, surgeons, massage therapists, booking yoga classes, etc.

Booking Calendar Plugin - Overview

(Booking Calendar Plugin – Overview)

The plugin works right out of the box. Website visitors can check availability of services you offer and book appointments online quickly and easily. Site administrators and visitors receive email notifications. Booking Calendar also lets you add a calendar or booking form to your site’s sidebar, and supports multiple languages. A premium version of this plugin with many extra features and functionalities is also available.

For more details, go here}:

Event Espresso

Manage Your Events Online With Event Espresso For WordPress

(Manage Your Events Online With Event Espresso WP Plugin)

If you run health or medical events like seminars or workshops, then you need a plugin like Event Espresso.

The Event Espresso online event registration software lets you easily schedule an event and begin processing bookings in just a few minutes

Event Espresso - Event Manager And Registration Software For WordPress

(Event Espresso – Event Registration & Ticket Management)

Event Espresso is a versatile and feature-packed software that gives you full control over your event registration management process.

We have written a detailed article about the benefits and features of using Event Espresso. Go here to learn more about this:

Calculator Pro Calculators

Calculator Pro Calculators WP Plugin

(Calculator Pro Calculators Plugin)

Calculator Pro Calculators provides a free collection of over 400 calculators that you can display on your website and embed into your posts, pages, or sidebars using shortcodes. Internationalization is supported.

Most of them aren’t designed for medical-related applications, but there are many you can add to your website, including:

  • Body Statistics – e.g. BMI Calculator, Child Height Calculator, Goal Weight Calculator, Metric Body Fat Calculator, Stride Length Calculator, etc.
  • Calorie – e.g. Calorie to kJ Calculator, RMR Calculator, Calories Burned Running Calculator, etc.
  • Fitness Tests – e.g. Push-Up Test Calculator, Balke Treadmill Test Calculator, etc.
  • Miscellaneous – e.g. One Rep Max Weight Lifting Calculator, Blood Sugar Converter Calculator, Pregnancy Calculator, Running Pace Calculator, etc.
  • Nutrition – e.g. Carbohydrate Calculator, Protein Calculator, etc.
  • Weight – e.g. Ideal Weight Calculator, Weight Loss Percentage Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form WordPress Plugin

(Calculated Fields Form)

With Calculated Fields Form you can create forms with dynamically calculated fields to display the calculated values, such as:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculators
  • And many more

A premium version of this plugin is also available with many more features and functionalities.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker Plugin For WordPress

(Weight Loss Tracker – WordPress Plugin)

Weight Loss Tracker is a simple WordPress plugin that lets users record their weight on given dates. This data is then shown in a graph and table.

Weight Loss Tracker - WordPress Plugin - User Graph

(Weight Loss Tracker Plugin – Graph)

The plugin allows users to enter target weights and supports the following weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple BMI Calculator

Simple Body Mass Index Calculator Widget Plugin For WordPress

(Simple Body Mass Index Calculator Plugin For WordPress)

Simple BMI Calculator installs a widget on your sidebar that can be configured and customized to match your theme.

As well as Simple Body Mass Index Calculator, there are a number of other plugins you can look at that perform similar functions:

  • BMI BMR Calculator  A BMI and BMR calculator that saves calculation data for logged-in users and gives an overview to the trainer (site admin).
  • BMI / IMC Calculator  A simple calculator to show your users their BMI
  • Calotor Calorie Counter – Lets visitors calculate their basal metabolic rate, based on their age, sex and weight.
  • And lots more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data

(Drug Interaction Data)

This plugin can be used to display information about drugs, including what the drugs are used to treat and what other medications the drugs are known to interact with.

Drug Interaction Data Plugin For WordPress - Data Results

(Drug Interaction Data WP Plugin – Information Screen)

Drug information can be displayed as a widget or inside your web content. The plugin loads the drug and pharmaceutical data from the U.S. National Library of Medicine and the U.S. National Institutes of Health and converts common names of drugs to their standardized RxNorm name.

For more details, go here}:

PubMed Posts

PubMed Posts - WordPress Plugin

(PubMed Posts WP Plugin)

This plugin adds a dashboard widget that lets you add content from PubMed articles, and a search widget that lets users search posts with specific data. It also includes a simple editor that lets you change the layout of your post content.

PubMed comprises more than 25 million citations for biomedical literature from MEDLINE, online books and life science journals.

For more details, go here}:

MJM Clinic

MJM Clinic

(MJM Clinic)

This versatile plugin can be used to add functionality to medical and health care related websites that provide information about symptoms and health conditions.

For more details, go here}:

Treato

Treato WP Plugin

(Treato)

This plugin lets you add a sidebar widget that allows you and your users to search drugs and read what patients are saying about different drugs.

Treato gathers and analyzes patient experiences from online forums and blog posts, then aggregates the content to generate useful insights about users’ medications, diseases and symptoms. Users can access insight about 14,700+ medical conditions from over 2.2 billion collected posts.

For more details, go here}:

HealthTap

HealthTap Concierge WordPress Plugin

(HealthTap Concierge Plugin For WordPress)

HealthTap Concierge allows users to locate and book a virtual consult with doctors via text chat or HD video from any mobile device, personal computer, even smartwatch.

With the plugin installed, users can type in a health question and receive a list of doctors in their geographic area who specialize in that health topic. They can then choose a doctor, chat using text or video, or send the doctor a question.

For more details, go here}:

TrendMD

TrendMD - WordPress Plugin

(Trend MD Plugin For WordPress)

TrendMD adds the TrendMD recommendations widget to your site. The TrendMD recommendations widget is used by scholarly publishers to increase their readership and revenue by allowing people to discover, read or cite interesting scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts Plugin For WordPress

(WP Nutrition Facts WordPress Plugin)

WP Nutrition Facts lets you insert a nutrition facts table into your pages and posts, allowing your visitors to learn about the nutrient content of food in a standardized format.

WP Nutrition Facts - Creating Labels

(WP Nutrition Facts Plugin For WordPress – Creating Custom Post Type Labels)

This plugin uses the Canadian Food Inspection (CFIA) nutrition labelling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe - WordPress Plugin

(WP Ultimate Recipe – WordPress Plugin)

If you own a health or fitness business that provides dietary or healthy eating suggestions, a great source of content that will engage your readers is to publish great recipes.

A plugin like WP Ultimate Recipe lets you easily publish healthy recipes on your site.

Other recipe plugins for WordPress include:

  • Recipe Card – Create recipes that readers can print, save and review.
  • EasyRecipe – EasyRecipe makes entering recipes on your site easy with features like cut & paste, plain text recipe auto conversion, live custom formatting, Google Recipe View formatting and preview button, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – Easily format recipe text and add images. Additional features like Google Recipe View formatting and SEO are included.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials

(Awesome Fitness Testimonials)

The Awesome Fitness Testimonials plugin lets you display fitness & wellness testimonials, case studies and reviews, before and after pics, videos, etc. on your site.

For more details, go here}:

Exercise Images

Exercise Images by Everkinetic

(Exercise Images)

Exercise Images by Everkinetic lets you add exercise drawings to your site.

Exercise Images by Everkinetic - WordPress Plugin - Catalog

(Exercise Images by Everkinetic – Catalog)

For more details, go here}:

In the next section, we look at WordPress themes for medical and health businesses.

How To Grow A Health & Medical Center Services Business Online

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This is the end of part two.

To continue, click this link:

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Author: Martin Aranovitch

Martin Aranovitch is the founder of WPCompendium.org and the author of The Small Business Digital Manager. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as Grow Your Medical Or Healthcare Business Online With WordPress – 2.