Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses …

18+ WordPress Plugins For Improving Your Health Or Medical WebsiteIn Part One of this guide on ways to build your health-related business web presence, we provided practical tips and suggestions on the following areas:

  • Challenges Professional Medical Providers Face Online
  • Opportunities For Health Businesses In The Web Economy
  • Ways To Improve Your Website Pages
  • Ways To Improve The Content On Your Website

In Parts Two & Three, we explore more ways to grow your health or medical-related business online.

Areas covered include:

  • Improve Web Traffic
  • Tips For Generating More Leads & Enquiries With WordPress
  • Improve SEO, Improve User Engagement And Increase Web Traffic Generation Using Plugins


To learn more about WordPress plugins and themes, see the articles below:

Note: WordPress health and medical plugins are covered in this section. Themes for medical businesses are listed in Part Three.

Ways Of Improving Website Traffic

Your web traffic is an integral part of your business growth. In this section, we explore ways to improve your medical or health business online using WordPress.

Optimizing Your Site For Search Engines

There are lots of ways that WordPress helps improve SEO:

  • URLs – Set the permalinks to create search engine-optimized web addresses for your article pages (called posts).
  • Tags – Choose the keywords that you want search engines to index your article pages for.
  • Post Categories – Add search engine-friendly categories for keeping your content organized and easy to find.
  • Excerpts – Set an excerpt that search engines will show in their search result pages.
  • Images – title images with keywords for better search engine results.
  • Content Linking – WordPress provides a built-in feature that allows you to easily create internal links for faster indexing of your content
  • Post Notification – WordPress can be configured to automatically notify (ping) other search directories the moment a new post is published on your site.

WordPress Plugins For Improving Search Engine Optimization, Better User Engagement And Generating More Visitors

In addition to the built-in features of WordPress, the WP development community makes available dozens of plugins that improve SEO, increase user engagement and drive more traffic to your business.

For example, you can use the plugins below to improve your SEO:

Use a plugin like Yoast SEO (previously called WordPress SEO by Yoast) to improve your SEO

(A plugin like Yoast SEO can improve your SEO)

Other things you can do to improve your health website’s SEO, increase engagement and drive more traffic to your site are to add a forum, newsletters, comments, and social features. Here are some useful plugins that can help (many of the plugins listed below can be downloaded at no cost):

  • BuddyPress – Run a social networking community on your site, with member profiles, activity streams, messaging, user groups, and more.
  • bbPress – Run a community forum on your website.
  • E-Newsletter – Use E-Newsletter to send email newsletters, track results and manage subscribers from your WP dashboard.
  • Disqus – use this plugin to power discussions and increases user engagement on your website.
  • Monarch – This plugin lets you add social sharing features and buttons to your website.

WordPress users can easily add social sharing buttons to their website using free or inexpensive plugins

(WordPress users can easily add social sharing buttons to their website with free or inexpensive plugins)

Ways To Generate More Leads & Enquiries With WordPress

This section covers how to improve your sales and generate leads and enquiries online.

Adding An Email Newsletter

Adding a newsletter is an excellent way to grow and retain your readership. Adding email newsletters] provides many benefits, like:

  • Sends targeted traffic
  • Keeps your business at the forefront of your reader’s minds
  • Keeps readers updated
  • Provides a targeted marketing channel
  • Allows you to provide special services or products to a select audience
  • Increases interaction
  • Provides an additional way for your content to be shared with new potential clients

An effective way to attract subscribers to your newsletter is to provide users with high value content and give them free gifts or bonus items in exchange for their personal details. This can be a guide, checklists for improving diet and well-being, access to medical tools, vouchers, membership access to courses, podcasts, etc.

Contact Forms

A contact form provides an easy and simple way for readers to get in touch. Visitors can report issues, ask questions to specific departments, ask for a quote, send suggestions and more.

Contact forms provide a number of benefits and advantages including:

  • Reduces spam
  • Automated response
  • Giving you control over what is sent to you
  • You can keep your email address private
  • Different forms can be added to any post or page
  • Improves the professional look of your site
  • Convenient for site visitors

One of the most popular WordPress contact form plugins is Contact Form 7.

Contact Form 7

Contact Form 7

(Contact Form 7 – WordPress Plugin)

Contact form 7 is a free plugin that allows you to add multiple contact forms to your website, customize your form and the email contents, add fields, and more.

Supports international languages, Ajax-powered submitting, CAPTCHA, Akismet spam filtering and so on.

Something to consider if you are setting up a website for a medical center is to add sections to your contact form so prospective clients can select the practitioner they want to contact. This ensures that contact form enquiries reach the right department.


Adding maps to your site helps your visitors and customers find you.

Maps are very useful tools for several reasons:

  • Maps increase local SEO
  • Allows clients to better plan their visits or appointments
  • Displays location of events

Adding a map helps your visitors and customers find you

(A map helps your visitors and customers find you)

Here are just some plugins that let you embed, customize and display Google maps on your website:

How To Improve Search Engine Optimization, Improve User Engagement And Drive More Web Traffic With Plugins

Medical Plugins For WordPress

WordPress provides a number of plugins you can add to your site that will immediately add a range of functional tools for site visitors. Here are just some of these plugins:

Booking Calendar

Booking Calendar

(Booking Calendar Plugin)

Booking Calendar allows you to add online bookings to your site. Booking Calendar is well supported, has an intuitive interface with flexible functionality. It is highly suitable for a wide range medical and health consulting uses, such as dental practitioners, physicians, massage therapists, booking sessions with personal trainers, etc.

Booking Calendar WordPress Plugin - Overview

(Booking Calendar Plugin For WordPress – Overview)

Booking Calendar works right out of the box. Your website visitors can check availability of services and book appointments quickly and easily. Administrators and visitors receive booking confirmations. The plugin is also widget-ready, and supports multiple languages. A premium version of this plugin with many more features and functionalities is also available.

For more details, go here}:

Event Espresso – WordPress Event Management And Ticketing Registration Plugin

Manage Event Bookings Automatically With Event Espresso Plugin For WP

(Manage Event Registrations Automatically Using Event Espresso For WP)

If you plan to run medical or health events, then you need a plugin like Event Espresso.

The Event Espresso online event registration WP plugin lets you easily set up an event and start receiving online registrations literally in minutes

Event Espresso - WordPress Event Registration & Ticket Manager Software

(Event Espresso – Event Registration And Ticket Manager)

Event Espresso is a versatile and feature-packed application that gives you complete control over your event registration management process.

We have written a comprehensive article on the benefits and features of using Event Espresso. Go here to learn more:

Calculator Pro Calculators

Calculator Pro Calculators Plugin

(Calculator Pro Calculators Plugin For WordPress)

Calculator Pro Calculators provides a free collection of 400+ calculators that you can provide to users on your website and embed into your posts, pages, or sidebars using shortcodes. The plugin also supports internationalization

Note: Most of them aren’t specifically designed for health or medical usage, but there are several you can include in your site, including the following:

  • Body Statistics – e.g. Body Fat Calculator, Carbohydrate Calculator, GFR (Glomerular Filtration Rate) Calculator, Metric Body Fat Calculator, Skinfold Body Fat Calculator, etc.
  • Calorie – e.g. Alcohol Calorie Calculator, Daily Energy Expenditure Calculator, Calories Burned By Heart Rate Calculator, etc.
  • Fitness Tests – e.g. Coopers 12 Minute Run Test Calculator, Rockport Walk Test Calculator, etc.
  • Miscellaneous – e.g. Advanced One Rep Max Weight Lifting Calculator, Cigarette Savings Calculator, Pregnancy Calculator, Target Heart Rate Calculator, etc.
  • Nutrition – e.g. BMR Calorie Calculator, Water Intake Calculator, etc.
  • Weight – e.g. Ideal Weight Calculator, Weight Loss Percentage Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form Plugin For WordPress

(Calculated Fields Form Plugin For WordPress)

Calculated Fields Form lets you create forms with dynamically calculated fields to display the calculated values, including:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculators
  • And many more

A premium version with many additional features and functionalities is also available.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker WordPress Plugin

(Weight Loss Tracker WP Plugin)

Weight Loss Tracker lets logged-in users record their weight periodically. The results are then shown in a graph and table.

Weight Loss Tracker Plugin - User Graph

(Weight Loss Tracker Plugin For WordPress – Graph)

The plugin allows users to insert target weights and provides support for the following weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple Body Mass Index Calculator Widget

Simple BMI Calculator Widget - WordPress Plugin

(Simple Body Mass Index Calculator Plugin)

Simple Body Mass Index Calculator installs a widget on your website that can be configured and customized to match your theme.

In addition to Simple Body Mass Index Calculator, there are other WordPress plugins you can use that perform similar functions:

  • BMI BMR Calculator  A mobile-friendly Body Mass Index and Basal Metabolic Rate (BMR) calculator that saves calculation data for logged-in users and gives an overview to the site administrator.
  • BMI / IMC Calculator  A simple calculator that displays your site visitor’s BMI
  • Calotor Calorie Counter – Lets visitors calculate their basal metabolic rate, based on age, sex and weight.
  • And lots more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data

(Drug Interaction Data Plugin)

This plugin can be used to display information about drugs, including what the drug is used to treat and what other medications the drug is known to interact with.

Drug Interaction Data - Database Results

(Drug Interaction Data WordPress Plugin – Data Results)

Information about drugs can be displayed inside your posts and pages, or as a widget on your sidebar. The plugin loads the drug and pharmaceutical data from the U.S. National Library of Medicine and the U.S. National Institutes of Health.

For more details, go here}:

PubMed Posts

PubMed Posts WP Plugin

(PubMed Posts – WordPress Plugin)

This plugin adds a dashboard widget that lets you crate posts from PubMed articles, plus a search feature that helps visitors find posts with specific data. A basic content editor is also included with the plugin.

PubMed comprises more than 25 million citations for biomedical literature from MEDLINE, life science journals, and online books.

For more details, go here}:

MJM Clinic

MJM Clinic WordPress Plugin

(MJM Clinic Plugin For WordPress)

The MJM Clinic Plugin can be used for clinic and health care related websites. It lets you add service pages with booking forms, provide information to site visitors about symptoms and health conditions, assign case studies, link  indication tags to services, etc.

For more details, go here}:


Treato Plugin For WordPress

(Treato WordPress Plugin)

This plugin lets you add a sidebar widget that allows you and your site visitors to search a vast drug database and read what patients are saying about different drugs.

Treato gathers and analyzes experiences sourced directly from patients written in medical forums and blog posts, then aggregates the content to generate useful insights about users’ medications, diseases and symptoms. Users receive insight about side effects, drug comparisons, which drugs people feel work, and more from over 2.2 billion collected posts.

For more details, go here}:

HealthTap Concierge

HealthTap Plugin For WordPress

(HealthTap WP Plugin)

HealthTap Concierge allows consumers to consult with doctors via text chat or HD video from any mobile device, personal computer, even smartwatch.

With With the HealthTap Concierge plugin for WordPress installed, users can type in a health question and based upon their location and type of question, they will receive a list of doctors in their geographic area who specialize in that health topic. They can then choose a doctor, connect in real time using video or text chat, or send the doctor their question.

For more details, go here}:

Trend MD

Trend MD Plugin

(TrendMD Plugin)

The TrendMD plugin will add the TrendMD recommendations widget to your site. The TrendMD recommendations widget is used by scholarly publishers to increase their readership and revenue by allowing people to discover, read or cite interesting scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts - WordPress Plugin

(WP Nutrition Facts Plugin)

WP Nutrition Facts lets you add a nutrition facts table into your posts, pages and custom post types, allowing your site visitors to learn about the nutrient content of food in a standardized format and make better decisions about the food they eat.

WP Nutrition Facts Plugin For WordPress - Nutritional Facts Label Creation

(WP Nutrition Facts Plugin – Create Labels)

This plugin uses the Canadian Food Inspection (CFIA) nutrition labelling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe Plugin

(WP Ultimate Recipe – WP Plugin)

If you own a health or fitness-related website that provides diet or healthy eating information, a great way to add content that will engage your readers is to publish recipes.

Plugins like WP Ultimate Recipe let you easily publish healthy recipes on your site.

Other WordPress recipe plugins include:

  • Recipe Card – Publish search engine optimized recipes that your site visitors can print, save and review.
  • EasyRecipe – Makes entering recipes on your site easy with features like cut & paste, plain text recipe auto conversion, Google Recipe View formatting, live custom formatting, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – Easily format recipe text and add images. Includes additional Google Recipe View formatting and SEO features.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials Plugin For WordPress

(Awesome Fitness Testimonials WP Plugin)

Awesome Fitness Testimonials lets you add fitness and wellness testimonials, case studies and reviews, before and after photos, etc. to your fitness-related websites.

For more details, go here}:

Exercise Images by Everkinetic

Exercise Images Plugin

(Exercise Images Plugin For WordPress)

This plugin lets you display exercise drawings on your health & fitness site.

Exercise Images by Everkinetic - Image Catalog

(Exercise Images by Everkinetic Plugin – Image Database)

For more details, go here}:

In the next section, we take a look at medical themes.

How To Build And Grow A Medical-Related Online


This is the end of part two of this article on ways to build your health web presence.

Click here to continue reading:



"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum

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Author: Martin Aranovitch

Martin Aranovitch is the owner of and the author of The WordPress User Manual. provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as Grow Your Medical Or Healthcare Business Online With WordPress – 2.