Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses.

18+ WordPress Plugins That Will Help Your Medical Site GrowIn Part One of this guide on ways to build your health or medical business online, we provided in-depth tips and suggestions on the following topics:

  • Challenges Health & Medical Services Face Online
  • Opportunities For Medical Businesses In The Online Economy
  • Improve Your Website Pages
  • Improve Your Content

In Parts 2 and 3, we explore more ways to grow your medical business online.

Areas covered include:

  • Improving Traffic Using WordPress
  • Generate Leads & Enquiries
  • WordPress Plugins For Improving Search Engine Optimization, Increasing User Engagement And Traffic Generation


To learn more about WordPress plugins and themes, go here:

Note: Plugins are described in this section. Health and medical themes are covered in Part 3.

Your Medical Services And Health-Related Website – Improve SEO, Increase User Engagement And Increase Web Traffic To Your Business Generation Using WordPress Plugins

Your web traffic is an important part of your online business growth. This section explores how to improve your medical-related business online with WordPress plugins and themes.

Optimizing Your Website For SEO Using WordPress

There are many ways WordPress can help to optimize your website for search engines:

  • SEO-Friendly – configure the permalinks to create search engine-optimized URLS for your posts.
  • Tags – Choose the keywords that you want search engines to index your article pages for.
  • Categories – Create SEO-friendly categories for archiving and organizing your content.
  • Excerpts – Create the description for your posts that will display to search engine users.
  • Images – add search-optimized titles to your images for better search results.
  • Content Linking – WordPress has a built-in feature that allows you to easily link your content to other posts
  • Post Notification – Set up your WordPress site to automatically notify other search directories whenever a new post is published on your website.

Improve Search Engine Optimization, Increase User Engagement And Generate More Traffic With WordPress Plugins

In addition to the built-in features of WordPress, there are quite a number of plugins for WordPress that will improve SEO, increase user engagement and drive more web traffic to your website.

For example, you can install the plugins below to improve your SEO:

A plugin like Yoast SEO can improve your SEO

(A plugin like Yoast SEO (previously called WordPress SEO by Yoast) can improve your SEO)

Other things you can do to improve SEO, increase engagement and drive more visitors to your website are to add a forum, newsletters, commenting, and social sharing. Here are some more fantastic plugins that can help:

  • BuddyPress – Set up your own online social networking community on your website.
  • bbPress – Use bbPress to set up and manage a community forum on your site.
  • E-Newsletter – E-Newsletter lets you send email newsletters, track results and manage subscribers from your WP dashboard, without 3rd-party subscriptions.
  • Disqus – Power discussions and increases user engagement on your website.
  • Floating Social – This WordPress plugin lets you add social buttons and features that allow visitors to share your content online on your website.

You can add social features to your site easily using free or inexpensive plugins

(WordPress users can easily add social features to their website using free or inexpensive plugins)

Ways To Generate More Leads & Enquiries With WordPress-Based Tools

Let’s now discuss ways to improve sales and generate leads and enquiries for your medical business.

Provide An Email Newsletter

Providing a newsletter is an excellent way to build a subscriber list. It] provides many benefits including:

  • Drives targeted traffic
  • Keeps readers from forgetting about you
  • Provides updates that can save businesses time and money
  • Provides a targeted marketing channel
  • Allows you to offer special products or services to a select audience
  • Increases engagement with users
  • Provides you with another way for your content to be shared online with new potential customers

A proven way to entice your visitors to subscribe is to provide high value information and give users free gifts or bonus items in exchange for their details. This can be an exclusive report, tips for improving health, fitness and nutrition, access to health tools, discount vouchers, membership access to videos, podcasts, etc.

Provide A Contact Form

Contact forms make it easy and simple for readers to get in touch. A contact form also lets users raise concerns, ask questions to specific departments, ask for quotes, and more.

A contact form provides many benefits including:

  • Reducing spam
  • Set up automated responses
  • Gives you control over what is sent to you
  • Allows you to keep your email address private
  • Can be added to any page or post
  • Improves the professional look of your website
  • Convenient for site visitors

One of the most popular contact form plugins for WordPress is Contact Form 7.

Contact Form 7

Contact Form 7 Plugin

(Contact Form 7 – WordPress Plugin)

This free contact form plugin is easy to install and configure and lets you add multiple contact forms, customize the form and the mail contents, add fields, and more.

Supports international languages, Ajax-powered submissions, CAPTCHA, spam filtering and so on.

Another feature to consider if you are setting up a website for a health center or medical clinic is adding sections to your contact form so prospective clients can select the section of the practice they are contacting you about. This will help make sure that visitors get their comment to the right person.

Provide Maps

Adding a map helps your visitors and customers find you.

Maps are a useful tool for several reasons:

  • A map increases local SEO
  • Visitors can easily find you
  • Display location of events

Adding a map helps your visitors and clients find you

(Adding maps helps your visitors and clients find you)

Some of the most popular map plugins for WordPress include:

WordPress Plugins For Improving SEO, Increasing User Engagement And Web Traffic Generation

WordPress Health Plugins

WordPress lets you add a number of plugins to your site that will immediately add a range of practical tools for site visitors. Here are some of the plugins you can choose from:

Booking Calendar

Booking Calendar Plugin

(Booking Calendar Plugin For WordPress)

Booking Calendar allows you to add appointment booking services to your site. This flexible plugin provides users with an intuitive and user-friendly interface. It is suitable for a wide range medical, fitness and sports businesses, such as medical practices, surgical centers, chiropractors, booking sessions with personal trainers, etc.

Booking Calendar Plugin For WordPress - Overview

(Booking Calendar – WordPress Plugin – Overview)

Booking Calendar works right out of the box. Website visitors can check the availability of services you offer and make a booking quickly and easily. Administrators and visitors receive email notifications. The plugin is also widget-ready, and offers multi-language support. A premium plugin version with additional features and functionalities is also available.

For more details, go here}:

Event Espresso – WordPress Event Registration And Ticket Management Software

Manage Event Bookings Automatically With Event Espresso WordPress Plugin

(Manage Event Registrations Via The Web Using Event Espresso For WordPress)

If your business involves running medical or health events like seminars or workshops, then you need a plugin like Event Espresso.

The Event Espresso online event registration plugin enables you to easily schedule an event and start accepting bookings in a few minutes

Event Espresso - WordPress Event Management And Registration Plugin

(Event Espresso – Event Management And Ticket Registration System For WordPress)

Event Espresso is a feature-packed software that gives you complete control of the event registration management process.

We have written a comprehensive article about the benefits and features of using Event Espresso. Go here to learn more about this:

Calculator Pro Calculators

Calculator Pro Calculators Plugin

(Calculator Pro Calculators Plugin)

Calculator Pro Calculators provides a free collection of over 400 calculators that you can display on your website and embed into your pages, posts, or sidebars using shortcodes. Internationalization is supported.

Note: Most of them aren’t specifically designed for medical or health applications, but there are many you can use, including:

  • Body Statistics – e.g. Body Fat Calculator, Carbohydrate Calculator, Goal Weight Calculator, Max Heart Rate Calculator, Stride Length Calculator, etc.
  • Calorie – e.g. Daily Calorie Calculator, kJ to Calorie Calculator, Calories Burned Running Calculator, etc.
  • Fitness Tests – e.g. Push-Up Test Calculator, Rockport Walk Test Calculator, etc.
  • Miscellaneous – e.g. One Rep Max Weight Lifting Calculator, Blood Sugar Converter Calculator, Due Date Calculator, Sobriety Calculator, etc.
  • Nutrition – e.g. Alcohol Calorie Calculator, Creatine Calculator, etc.
  • Weight – e.g. BAI (Body Adiposity Index) Calculator, Weight Loss Percentage Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form Plugin

(Calculated Fields Form – WordPress Plugin)

This plugin is useful for creating forms with dynamically calculated fields to display the calculated values, such as:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculators
  • And lots more

A premium plugin version is also available with many extra features and functionalities.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker Plugin

(Weight Loss Tracker WordPress Plugin)

Weight Loss Tracker lets logged-in users record their weight periodically. This data is then shown in a graph and table.

Weight Loss Tracker - WordPress Plugin - Graph

(Weight Loss Tracker Plugin For WordPress – Graph)

The plugin allows users to input target weights and supports the following weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple BMI Calculator Widget

Simple BMI Calculator

(Simple BMI Calculator Widget – WordPress Plugin)

Simple Body Mass Index Calculator installs a widget on your website that can be configured and customized to match your theme.

In addition to Simple BMI Calculator, there are a number of plugins you can use that perform similar functions:

  • BMI BMR Calculator  A responsive Body Mass Index and BMR calculator that saves calculation data for logged-in users and gives an overview to the administrator.
  • BMI / IMC Calculator  A simple calculator that displays BMI
  • Calotor Calorie Counter – Lets visitors calculate their basal metabolic rate, by entering their age, sex and weight.
  • And lots more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data WordPress Plugin

(Drug Interaction Data Plugin For WordPress)

Drug Interaction Data will retrieve and display drug information, including what the drugs are used to treat and what other medications the drugs are known to interact with.

Drug Interaction Data Plugin - Data Results

(Drug Interaction Data – Results)

Drug information can be displayed inside your posts and pages, or as a widget on your sidebar. The data is provided by the U.S. National Library of Medicine and the U.S. National Institutes of Health and converts common names of drugs to the standardized RxNorm name.

For more details, go here}:

PubMed Posts

PubMed Posts WP Plugin

(PubMed Posts Plugin)

PubMed Posts adds a dashboard widget that lets you add posts from PubMed articles, and a search feature that locates posts with specific article data. An editor that changes the layout of data in your post content is also included.

PubMed includes over 25 million citations for biomedical literature from MEDLINE, life science journals, and online books.

For more details, go here}:

MJM Clinic

MJM Clinic

(MJM Clinic Plugin For WordPress)

MJM Clinic was designed to add functionality to medical and health care related websites, such as adding service pages with booking forms, organising your services into hierarchical categories, service locations, patient feedback entries and more.

For more details, go here}:

Treato WordPress Plugin

Treato WordPress Plugin

(Treato Plugin)

Treato lets you display information about drugs on your site and see what read what patients are saying about different drugs.

Treato collects and analyzes experiences sourced directly from patients from related forums and blog posts, then aggregates the content to generate useful insights about users’ medications, diseases and symptoms. Users receive valuable insight about side effects, drug comparisons, which drugs people feel work, and more from over 2.2 billion collected posts.

For more details, go here}:

HealthTap Concierge

HealthTap Concierge Plugin

(HealthTap Plugin For WordPress)

HealthTap Concierge allows consumers to locate and book a virtual consult with real doctors, clinical psychologists, etc. via HD video or text chat from any mobile device, computer, even smartwatch.

With With the HealthTap Concierge plugin installed, your site visitors can type in a health question and receive a list of doctors in their geographic area who specialize in that health topic. They can then choose a doctor, chat using video or text, or send questions and get answers with the HealthTap service, which has a database of over 70,000 doctors.

For more details, go here}:

Trend MD

Trend MD Plugin

(TrendMD – WordPress Plugin)

This plugin adds the TrendMD recommendations widget to your WordPress site. The TrendMD recommendations widget is used by scholarly publishers to increase their readership and revenue by allowing people to discover, cite or read interesting scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts WordPress Plugin

(WP Nutrition Facts Plugin For WordPress)

This simple WordPress plugin lets you insert a nutrition facts table into your pages, posts and custom post types, allowing your visitors to learn about the nutrient content of food and make better food choices towards healthy eating goals.

WP Nutrition Facts - Nutritional Facts Label Creation

(WP Nutrition Facts – WordPress Plugin – Create Nutritional Facts Labels)

This plugin uses the Canadian Food Inspection (CFIA) nutrition labelling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe Plugin For WordPress

(WP Ultimate Recipe)

If you own a health or fitness-related business that provides dietary or healthy eating recommendations, a great source of content that will engage your readers is to add great recipes.

A plugin like WP Ultimate Recipe lets you easily publish healthy recipes on your site.

Other recipe plugins for WordPress include:

  • Recipe Card – Publish search optimized recipes that your site visitors can print, save and review.
  • EasyRecipe – EasyRecipe makes entering recipes on your site easy with features like cut and paste, plain text recipe auto conversion, Google Recipe View formatting, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – Easily format recipe text and add images. Includes additional Google Recipe View formatting and SEO features.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials

(Awesome Fitness Testimonials Plugin For WordPress)

Awesome Fitness Testimonials lets you add fitness and wellness testimonials, reviews and case studies to your site.

For more details, go here}:

Exercise Images by Everkinetic

Exercise Images - WordPress Plugin

(Exercise Images)

Exercise Images by Everkinetic lets you insert exercise images into your content.

Exercise Images by Everkinetic WP Plugin - Database

(Exercise Images – Image Catalog)

For more details, go here}:

In the next section, we take a look at health and medical WordPress themes.

The Step-By-Step Guide To Growing A Health Clinic Website Successfully


This is the end of section 2 of this comprehensive article on ways to improve your medical web presence.

Click on this link to continue:


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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)


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Author: Martin Aranovitch

Martin Aranovitch is the founder of and the author of The Small Business Digital Manager. provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as Grow Your Medical Or Healthcare Business Online With WordPress – 2.