Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses.

17+ WordPress Plugins For Improving Your Medical Or Health SiteIn Part 1 of this guide on ways to build your medical business web presence, we covered the following areas:

  • Challenges Health & Medical Professionals Face Online
  • Online Opportunities For Health & Medical Related Businesses In The Digital Realm
  • Essential Web Pages
  • How To Improve Your Content

In this section, we continue exploring more ways to grow your health-related services online.

Areas covered in this (and the following section) include:

  • Ways To Improve Traffic Using WordPress
  • Tips For Generating Leads & Enquiries With WordPress-Based Tools
  • WordPress Plugins For Improving Search Engine Optimization, Creating Better User Engagement And Web Traffic Generation

Useful Information

For more information about WordPress plugins and themes, see these articles:

Note: Health and medical plugins are listed in this section. Medical and health-related themes are listed in Part 3.

Tips For Medical Practitioners – Improving Your Business Online With WordPress Plugins and Themes

Web traffic is an integral part of your online business growth. This section discusses ways to improve your website with WordPress.

Optimizing Your Site For Search Engines (SEO) Using WordPress

There are so many ways WordPress can help to improve SEO:

  • URLs – WordPress lets you set the permalinks to use the title of the post.
  • Tags – WordPress lets you select the keywords that you want your article pages (posts) to be indexed for in the search engines.
  • Categories – Create categories for archiving and organizing your content.
  • Excerpts – WordPress lets you compose descriptions for your posts that will appear in search results.
  • Images – add search-optimized titles to your content images for better search engine results.
  • Internal Linking – WordPress provides a built-in feature that lets you easily create internal links for faster page indexing
  • Post Notification – Set up your WordPress site to automatically notify other search directories whenever a new post is published on your website.

WordPress Plugins That Can Help Improve SEO, Increase User Engagement And Drive More Web Traffic

In addition to the built-in features of WordPress, there are dozens of plugins that improve SEO, increase user engagement and drive more traffic to your site.

For example, you can install the plugins below to improve your site’s search engine optimization:

A plugin like Yoast SEO can improve your SEO

(Use a plugin like Yoast SEO (previously known as WordPress SEO by Yoast) to improve your SEO)

Other things you can do to improve your health-related website’s SEO, increase user engagement and drive more traffic to your business are to add a forum, newsletters, comments, and social features. Here are a few more WordPress plugins that can help:

  • BuddyPress – Set up your own online social network on your site.
  • bbPress – This plugin helps you set up your own community forum on your website.
  • E-Newsletter – This plugin lets you send email newsletters, track results and manage subscribers from your WordPress dashboard, without requiring a 3rd party subscription.
  • Disqus – Disqus lets you power discussions and increases engagement on your website.
  • Social Media Feather – Use this WordPress plugin to add social buttons and features that allow visitors to share your content online on your pages and posts.

WordPress users can easily add social sharing to their website using free or inexpensive plugins

(You can add social sharing to your website easily using free or inexpensive plugins)

Ways To Generate New Leads & Enquiries Using WordPress

Let’s now discuss how to improve sales and generate leads and enquiries.

Provide A Newsletter

Providing a newsletter is an excellent way to build a list of subscribers. It provides many benefits and advantages including:

  • Sends targeted traffic to your site
  • Keeps readers from forgetting about you
  • Provides practical tips and advice
  • Provides a targeted marketing channel
  • It’s a way to offer special products or services to a select audience
  • Provides regular opportunities for increasing user interaction
  • Provides another way for your content to be shared around with new prospective clients

A proven way to get visitors to subscribe to your email newsletter is to provide users with valuable information and give them free gifts or bonus items in exchange for their details. This can be a time-saving guide, tips for improving fitness and well-being, access to health calculators, discount coupons, access to videos, contests, etc.

Contact Forms

Contact forms provide an easy and simple way for prospective clients to get in touch with you. A contact form also allows readers to provide feedback, ask questions to specific departments, ask for a quote, give suggestions for improvements and more.

A contact form provides several benefits and advantages, like:

  • Reduces spam
  • Set up automated responses
  • Giving you control over what gets sent to you
  • Allows you to keep your email address private
  • Can be added to any post or page
  • Improves the professional look of your site
  • Convenient for users

One of the most popular contact form plugins for WordPress is Contact Form 7.

Contact Form 7

Contact Form 7 WP Plugin

(Contact Form 7 – WordPress Plugin)

This free plugin is easy to install and configure and allows you to create and manage multiple contact forms into any post or page, customize the forms and the email contents, add fields, and more.

International languages, Ajax-powered submissions, CAPTCHA, and spam filtering is also supported.

Something else to consider if you are setting up a website for a health center or medical clinic is to segment your contact form so users can choose which practitioner they want to contact. This ensures that visitors’ requests reach the correct person.

Map Integration

Adding a map helps your visitors and customers find you.

Adding maps, such as Google Maps to your website also provides users with many benefits, such as:

  • Maps improve local SEO
  • Customers can better plan their meeting and appointments
  • Display location of events

Adding maps helps your visitors and customers find you

(Adding a map to your website helps your visitors and customers find you)

Some of the more popular map plugins for WordPress include:

WordPress Plugins That Can Improve Your SEO, Improve User Engagement And Increase Web Traffic Generation

Health & Medical Plugins For WordPress

WordPress lets you add a number of plugins to your website that will immediately add a range of functional tools for site visitors. Here are just some of the plugins you can choose from:

Booking Calendar

Booking Calendar Plugin For WordPress

(Booking Calendar – WordPress Plugin)

Booking Calendar lets you add appointment booking services to your site. Booking Calendar is well supported and has an intuitive and user-friendly interface. It is highly suitable for a wide range medical, fitness & sports-related businesses, such as medical practices, physicians, health spas, booking sessions with personal trainers, etc.

Booking Calendar - Overview

(Booking Calendar WP Plugin – Overview)

This plugin works right out of the box. Website visitors can check the availability of services and make an online booking quickly and easily. Site administrators and visitors receive booking confirmations. The plugin is also widget-ready, and offers multi-language support. The developers of this plugin also offer a premium version with a ton of extra features.

Go here for more info:

Event Espresso

Manage Event Bookings Automatically Using Event Espresso Plugin For WP

(Manage Event Bookings Via The Web Using Event Espresso Plugin For WP)

If you run medical or health events, then you need a plugin like Event Espresso.

The Event Espresso online event registration plugin enables you to easily schedule an event and begin processing bookings literally in a few minutes

Event Espresso

(Event Espresso)

Event Espresso is a flexible and feature-rich application that gives you full control over the event registration management process.

If you want to learn more about the benefits and features of using Event Espresso, refer to this article:

Calculator Pro Calculators

Calculator Pro Calculators

(Calculator Pro Calculators – WordPress Plugin)

Calculator Pro Calculators is a free collection of 400+ calculators. You can embed them into your pages, posts, or sidebars using shortcodes. It also supports internationalization

Most of them aren’t designed for medical-related uses, but there are a few you can include in your website, including:

  • Body Statistics – e.g. BAI (Body Adiposity Index) Calculator, Fat Calculator, Katch-Mcardle BMR Calculator, Max Heart Rate Calculator, VO2 Max Calculator, etc.
  • Calorie – e.g. Alcohol Calorie Calculator, RMR Calculator, Calories Burned Running Calculator, etc.
  • Fitness Tests – e.g. Astrand Test Calculator, Rockport Walk Test Calculator, etc.
  • Miscellaneous – e.g. Bike Size Calculator, Blood Sugar Converter Calculator, Due Date Calculator, Sobriety Calculator, etc.
  • Nutrition – e.g. Alcohol Calorie Calculator, Creatine Calculator, etc.
  • Weight – e.g. BAI (Body Adiposity Index) Calculator, Weight Loss Percentage Calculator, etc.

Go here for more details about using this plugin:

Calculated Fields Form

Calculated Fields Form Plugin For WordPress

(Calculated Fields Form Plugin)

This plugin lets you create dynamically calculated field forms, such as:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculators
  • And lots more

A premium version is also available with many additional features.

For more details, go here:

Weight Loss Tracker

Weight Loss Tracker Plugin For WordPress

(Weight Loss Tracker)

Weight Loss Tracker lets users record their weight periodically. The results are then displayed in a graph and table.

Weight Loss Tracker - WordPress Plugin - Graph

(Weight Loss Tracker – User Graph)

The plugin allows users to enter target weights and supports the following weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here:

Simple Body Mass Index Calculator Widget

Simple BMI Calculator Widget - WordPress Plugin

(Simple BMI Calculator Plugin)

This free plugin lets you add a widget to your website that can be configured and customized to match your theme.

As well as Simple BMI Calculator, there are a number of other plugins you can look at to perform similar functions:

  • BMI BMR Calculator  A responsive Body Mass Index and Basal Metabolic Rate (BMR) calculator that saves calculation data for logged-in users and gives an overview to the administrator.
  • BMI / IMC Calculator  A simple calculator that displays your site user’s Body Mass Index
  • Calotor Calorie Counter – Lets visitors figure out their basal metabolic rate, by entering their age, sex and weight.
  • And many more

Go here for more information:

Drug Interaction Data Plugin

Drug Interaction Data Plugin For WordPress

(Drug Interaction Data Plugin)

This plugin retrieves and displays information about drugs, including what the drug is used for and what other medications the drug is known to interact with.

Drug Interaction Data - Database Results

(Drug Interaction Data – WordPress Plugin – Database Results)

Information about drugs can be displayed inside your web content, or as a widget on your blog sidebar. The data is provided by the U.S. National Library of Medicine and the U.S. National Institutes of Health and converts common names of drugs to their standardized RxNorm name.

More information:

PubMed Posts

PubMed Posts Plugin For WordPress

(PubMed Posts Plugin)

PubMed Posts adds a dashboard widget that creates posts from PubMed articles, plus a search feature that finds posts with specific data. The plugin also includes a basic editor that lets you change the layout of data in your post content.

PubMed comprises more than 25 million citations for biomedical literature from MEDLINE, life science journals, and online books.

Go here for more info:

MJM Clinic

MJM Clinic Plugin

(MJM Clinic Plugin For WordPress)

This versatile plugin was designed to add functionality to medical and health care related websites that provide information about health conditions and symptoms.

More information:

Treato

Treato WP Plugin

(Treato)

This plugin lets you add a sidebar widget that allows you and your users to search drugs and read what patients are saying about different drugs.

Treato collects and analyzes experiences sourced directly from patients written in forums and blog posts, then aggregates the content to generate useful insights about users’ medications, diseases and symptoms. Users gain valuable insight about the side effects of over 26,600 medications, drug comparisons across over 14,500 medical conditions, which drugs people feel work, and more, from over 2 billion collected posts.

More information:

HealthTap Concierge

HealthTap Concierge WordPress Plugin

(HealthTap Concierge Plugin For WordPress)

HealthTap Concierge allows visitors to consult with doctors, clinical psychologists, etc. via HD video or text chat from any mobile device, computer, even smartwatch.

With With the HealthTap Concierge plugin installed, your visitors can type in a health question and based upon their location and type of question, they will receive a list of doctors in their geographic area who specialize in that particular topic. They can then choose a doctor, chat over text or video, or send the doctor their question.

Go here for more information:

Trend MD

TrendMD - WordPress Plugin

(TrendMD Plugin)

TrendMD will add the TrendMD recommendations widget to your site. The TrendMD recommendations widget is used by scholarly publishers to grow their readership and revenue by allowing people to discover, read or cite interesting scholarly content from your journals or websites through personalized recommendations.

For more details, go here:

WP Nutrition Facts

WP Nutrition Facts

(WP Nutrition Facts)

WP Nutrition Facts lets you insert a nutrition facts table into your posts, pages and custom post types, allowing your visitors to learn about the nutrient content of food in a standardized format and make more informed decisions about the food they eat.

WP Nutrition Facts - Custom Post Type Label Creation

(WP Nutrition Facts – Create Labels)

This plugin uses the Canadian Food Inspection (CFIA) nutrition labeling regulations.

More information:

WP Ultimate Recipe

WP Ultimate Recipe Plugin

(WP Ultimate Recipe Plugin For WordPress)

If you run a health or fitness-related business that provides diet and nutrition or healthy eating suggestions, a great way to add engaging content to your site is to add great recipes.

Plugins like WP Ultimate Recipe let you add healthy recipes on your site.

Other recipe plugins for WordPress include:

  • Recipe Card – Publish recipes that your site users can print, save and review.
  • EasyRecipe – EasyRecipe lets you easily add recipes to your site with features like cut and paste, plain text recipe auto conversion, Google Recipe View formatting, live custom formatting, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – Lets you easily format recipe text and add images. The plugin also provides a number of additional features, including Google Recipe View formatting and SEO.
  • And many more.

Go here for more information:

Awesome Fitness Testimonials

Awesome Fitness Testimonials WP Plugin

(Awesome Fitness Testimonials)

The Awesome Fitness Testimonials plugin lets you display fitness and wellness testimonials, reviews and case studies on your fitness-related sites.

More info:

Exercise Images by Everkinetic

Exercise Images by Everkinetic Plugin For WordPress

(Exercise Images – WordPress Plugin)

This plugin lets you display a database of exercise illustrations inside your web content.

Exercise Images by Everkinetic WP Plugin - Image Catalog

(Exercise Images Plugin For WordPress – Image Database)

More info:

In part three of this detailed article, we will be discussing WordPress themes that are suitable for medical businesses.

How To Grow Your Medical Practice Business Online Successfully With WordPress

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This is the end of part 2 of this article on ways to build your medical business online.

Click here to read Part 3:

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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum

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Author: Martin Aranovitch

Martin Aranovitch is the founder of WPCompendium.org and has authored hundreds of FREE WordPress tutorials for non-techies and beginners. WPCompendium.org provides detailed step-by-step tutorials that will teach you how to use WordPress with no coding skills required and grow your business online at minimal cost!