Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses …

17+ WordPress Plugins That Will Help Your Medical Or Health Site GrowIn Part One of this article on ways to build your health business web presence, we provided in-depth information on the following areas:

  • Online Challenges For Health Businesses
  • Opportunities For Medical Services Professionals In The Online Economy
  • Essential Website Pages
  • Tips On How To Improve The Content On Your Site

In Parts 2 & 3, we will continue exploring more ways to grow your medical-related business online.

Areas covered in this (and the following section) include:

  • Improve Web Traffic With WordPress
  • Generating Leads & Enquiries
  • How To Improve Search Engine Optimization, Improve User Engagement And Drive More Visitors Using Plugins & Themes


For more information about WordPress plugins and themes, go here:

Note: Plugins are listed in this section. Health and medical themes are covered in Part 3.

Ways To Improve Traffic With WordPress

Your web traffic is an integral part of your business growth. This section will help you improve your web traffic using WordPress.

Optimize Your Website For Search Engines

There are so many ways that WordPress helps improve SEO:

  • URLs – configure the permalinks to create search engine-optimized web addresses for your article pages.
  • Tags – WordPress lets you specify the keywords that you want your article pages to be indexed by in the search engines.
  • Post Categories – Create SEO-friendly categories for archiving and organizing your content.
  • Post Excerpts – Set descriptions for your posts that will show in search results.
  • Images – title your images with keywords for improved search results.
  • Internal Content Linking – WordPress provides a built-in feature that allows you to easily link your content to other posts on your site
  • Post Notification – WordPress can be configured to automatically notify other sites and directories as soon as a new post is published on your site.

WordPress Plugins For Improving SEO, Better User Engagement And Web Traffic Generation

As well as the built-in features of WordPress, the WP community makes available also a number of plugins that will improve SEO, increase user engagement and drive more web traffic to your site.

For example, here are some plugins you can use to improve your SEO:

A plugin like Yoast SEO can improve your SEO

(A plugin like Yoast SEO can improve your website’s SEO)

Other WordPress tools you can use to improve SEO, increase engagement and drive more visitors to your business are to add a forum, newsletters, comments, and social sharing features. Here are some more fantastic WordPress plugins that can help (many of the plugins described below are also free):

  • BuddyPress – This plugin can be used to run your own social network on WordPress, with member profiles, user groups, messaging, activity streams, and more.
  • bbPress – Set up your own online community forum on your WordPress site.
  • E-Newsletter – E-Newsletter lets you send email newsletters, track results and manage subscribers from your WP dashboard, without requiring a 3rd party subscription.
  • Disqus – This plugin lets you power discussions and helps to increase user engagement on your website.
  • Floating Social – Add powerful social sharing features and buttons to your pages and posts.

You can add social features to your website easily with WordPress plugins

(You can add social sharing buttons to your website easily with free or inexpensive plugins)

Ways To Generate Leads & Enquiries

Let’s now discuss how to improve your sales and generate more leads and enquiries for your business.

Adding A Newsletter

Adding a newsletter is a great way to retain and grow your readership. It] provides a number of benefits including:

  • Drives targeted traffic to your website
  • Keeps readers from forgetting about you
  • Keeps readers updated
  • Provides you with a highly targeted marketing channel
  • It’s a way to provide special products or services to a select audience
  • Increases engaging with users
  • Provides additional opportunities for your content to be shared online with others

A proven strategy for getting visitors to subscribe is to provide high value information and give users free gifts in exchange for their personal details. This could be a special report, tips for improving health and diet, access to health calculators, free trials, membership access to subscriber-only content, contests, etc.

Provide A Contact Form

A contact form makes it easy and simple for prospective customers to contact you. Contact forms also let users report issues, ask questions to specific departments, ask for a quote, and more.

A contact form provides a number of benefits and advantages, like:

  • Reducing spam
  • Automated response
  • Giving you control over what gets sent to you
  • You can keep your email address private
  • Contact forms can be added to any post or page
  • Looks professional
  • Is convenient for users

One of the most popular contact form plugins is Contact Form 7.

Contact Form 7

Contact Form 7

(Contact Form 7)

This plugin lets you insert and manage multiple contact forms, customize your form and the mail contents, add fields, and more.

International languages, Ajax-powered submitting, CAPTCHA, and spam filtering is supported.

Something to consider if you want to set up a website for a medical center is to segment your contact form so users can choose which practitioner they want to contact. This helps get their comment to the right destination.

Map Integration

Adding a map helps your visitors and customers find you.

A map is a great tool for several reasons:

  • Maps help to increase local SEO
  • Visitors can easily find you
  • Shows location of events

Adding maps helps your visitors and customers find you

(Adding a map to your site helps your visitors and clients find you)

Popular Google Maps plugins include:

WordPress Plugins And Themes For Improving SEO, Increasing User Engagement And Generating More Visitors

Health Or Medical Services Plugins For WordPress

WordPress provides a number of plugins you can add to your medical website to immediately add a range of practical tools for your site visitors. Here are some of these plugins:

Booking Calendar

Booking Calendar - WordPress Plugin

(Booking Calendar Plugin For WordPress)

This free bookings reservations plugin allows you to add online booking services to your site. This flexible plugin has an intuitive and user-friendly interface. It is highly suitable for a range health and medical consulting businesses, e.g. medical practices, specialists, massage therapists, booking yoga classes, etc.

Booking Calendar Plugin - Overview

(Booking Calendar Plugin – Overview)

Booking Calendar works right out of the box. Website visitors can check the availability of services you offer and book appointments online easily. Site administrators and visitors receive booking confirmations. The plugin also lets you add a calendar or booking form to your website’s sidebar, and supports multiple languages. A premium plugin version with extra features is also available.

For more details, go here}:

Event Espresso – Event Registration & Ticketing Management

Manage Event Registrations Via The Web With Event Espresso For WordPress

(Manage Bookings & Registrations Online Using Event Espresso Plugin For WordPress)

If you plan to run medical seminars, then you need a plugin like Event Espresso.

The Event Espresso online event registration plugin for WordPress allows you to easily create an event and start accepting bookings in just minutes

Event Espresso - WordPress Event Registration & Ticket Manager Plugin

(Event Espresso)

Event Espresso is a feature-rich application that gives you full control of the event registration management process.

Go here if you would like to learn more about managing events with Event Espresso:

Calculator Pro Calculators

Calculator Pro Calculators Plugin

(Calculator Pro Calculators Plugin)

This is a free collection of 400+ calculators. You can embed them into your posts, pages, or sidebars using shortcodes. Internationalization is supported.

Most of the calculators aren’t specifically designed for medical uses, but there are several you can include in your website, including the following:

  • Body Statistics – e.g. ANC Calculator, FENa Calculator, Katch-Mcardle BMR Calculator, Max Heart Rate Calculator, Stride Length Calculator, etc.
  • Calorie – e.g. Daily Calorie Calculator, Daily Energy Expenditure Calculator, Calories Burned Running Calculator, etc.
  • Fitness Tests – e.g. Push-Up Test Calculator, Rockport Walk Test Calculator, etc.
  • Miscellaneous – e.g. Beats and Breaths Calculator, Blood Donation Calculator, Due Date Calculator, Sobriety Calculator, etc.
  • Nutrition – e.g. BMR Calorie Calculator, Creatine Calculator, etc.
  • Weight – e.g. BMI Calculator, Weight Loss Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form WP Plugin

(Calculated Fields Form Plugin For WordPress)

Calculated Fields Form lets you create forms with dynamically calculated fields to display the calculated values, such as:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculators
  • And lots more

A premium plugin version with extra features is also available.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker Plugin

(Weight Loss Tracker Plugin)

Weight Loss Tracker is a free plugin for WordPress that lets logged-in users record their weight periodically. This data is then shown in a graph and table.

Weight Loss Tracker - Graph

(Weight Loss Tracker – WordPress Plugin – User Graph)

The plugin allows users to insert target weights and supports various weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple Body Mass Index Calculator

Simple Body Mass Index Calculator Widget

(Simple BMI Calculator WordPress Plugin)

Simple Body Mass Index Calculator lets you add a widget to your sidebar that can be configured and customized to match your theme.

As well as Simple Body Mass Index Calculator, there are a number of other WordPress plugins you can check out to perform similar functions:

  • BMI BMR Calculator  A mobile-friendly BMI and Basal Metabolic Rate (BMR) calculator that saves calculation data for logged-in users and gives an overview to the administrator.
  • BMI / IMC Calculator  A simple calculator that shows your users their BMI
  • Calotor Calorie Counter – Lets visitors figure out their basal metabolic rate, by inputting their age, sex and weight.
  • And more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data Plugin For WordPress

(Drug Interaction Data)

Drug Interaction Data Plugin retrieves and displays drug information, including what the drug is used to treat and what other medications the drug is known to interact with.

Drug Interaction Data WordPress Plugin - Information Screen

(Drug Interaction Data Plugin – Database Results)

Drug information can be displayed on your site. The data is provided by the U.S. National Library of Medicine and the U.S. National Institutes of Health.

For more details, go here}:

PubMed Posts

PubMed Posts - WordPress Plugin

(PubMed Posts – WordPress Plugin)

This plugin adds a dashboard widget that lets you publish content to your site from PubMed articles, and a search feature that helps visitors find posts with specific data. The plugin also includes a simple editor that lets you change the layout of your post content.

PubMed includes over 25 million citations for biomedical literature from MEDLINE, online books and life science journals.

For more details, go here}:

MJM Clinic

MJM Clinic Plugin

(MJM Clinic Plugin For WordPress)

This versatile plugin was designed to add functionality to clinic and health care related websites that provide information about health conditions and symptoms.

For more details, go here}:


Treato Plugin For WordPress

(Treato Plugin For WordPress)

Treato WordPress plugin lets you display information about drugs on your site and see what see what patients are saying about different drugs.

Treato collects and analyzes patient experiences from related forums and blog posts, then aggregates the content to generate useful insights about users’ medications, diseases and symptoms. Users can access insight about 14,500+ conditions and 26,600+ medications from over 2.2 billion collected posts.

For more details, go here}:


HealthTap - WordPress Plugin

(HealthTap Concierge WP Plugin)

HealthTap Concierge allows users to consult with real doctors, clinical psychologists, etc. via text chat or HD video from any mobile device, personal computer, even smartwatch.

With HealthTap Concierge installed on your website, your visitors can type in a health question and based upon their location and type of question, they will receive a list of doctors in their geographic area who specialize in that particular topic. They can then choose a doctor, chat using video or text, or send the doctor a question.

For more details, go here}:


Trend MD Plugin

(TrendMD – WordPress Plugin)

This plugin lets you add the TrendMD recommendations widget to your site. The TrendMD recommendations widget is used by scholarly publishers to grow their readership and revenue by allowing people to discover, cite or read interesting scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts Plugin

(WP Nutrition Facts)

WP Nutrition Facts lets you add a nutrition facts table into your posts and pages, allowing your site visitors to make more informed decisions about the food they eat.

WP Nutrition Facts Plugin For WordPress - Create Nutritional Facts Labels

(WP Nutrition Facts Plugin – Create Custom Post Type Labels)

This plugin uses the Canadian Food Inspection (CFIA) nutrition labelling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe

(WP Ultimate Recipe)

If you own a health or fitness website that provides dietary or healthy eating advice, a great source of content that will engage your readers is to add healthy recipes.

A plugin like WP Ultimate Recipe lets you easily add healthy and delicious recipes on your site.

Other WordPress recipe plugins include:

  • Recipe Card – Create beautiful recipes with nutrition facts that site visitors can print, save and review.
  • EasyRecipe – EasyRecipe lets you easily publish recipes on your site with features like cut and paste, auto conversion of your plain text recipe posts, Google Recipe View formatting, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – Easily format recipe text and add images. The plugin also provides a number of additional features, including Google Recipe View formatting and SEO.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials Plugin

(Awesome Fitness Testimonials – WordPress Plugin)

The Awesome Fitness Testimonials plugin lets you add fitness and wellness testimonials, reviews and case studies, before and after photos, etc. to your site.

For more details, go here}:

Exercise Images

Exercise Images by Everkinetic Plugin

(Exercise Images by Everkinetic WordPress Plugin)

The Exercise Images plugin lets you display a database of exercise images in your web content.

Exercise Images by Everkinetic - WordPress Plugin - Database

(Exercise Images – Image Database)

For more details, go here}:

In part three of this guide, we will be discussing health and medical themes for WordPress.

The Step-By-Step Guide To Successfully Building And Growing Your Medical Services And Health-Related Online


This is the end of part 2 of this step-by-step guide on ways to build your medical business web presence.

To continue, click this link:



"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now

Originally published as Grow Your Medical Or Healthcare Business Online With WordPress – 2.