Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses …

Grow Your Medical Or Health Website With These 17+ WordPress PluginsIn Part One of this article on ways to improve your medical-related web presence, we provided many practical tips and suggestions on the following areas:

  • Online Challenges For Medical & Health Practitioners
  • Online Opportunities For Medical Businesses
  • Basic Website Pages
  • Tips On How To Improve Your Content

In Parts Two and Three, we will continue looking at more ways to grow your health services online.

Topics covered include:

  • Improving Traffic
  • Generate More Leads & Enquiries With WordPress-Based Tools
  • WordPress Plugins For Improving Search Engine Optimization, Creating Better User Engagement And Web Traffic Generation


For more information about WordPress plugins and themes, see these articles:

Note: WordPress medical and health plugins are listed in this section. WordPress themes for medical businesses are covered in Part 3.

Ways To Improve Web Traffic

Web traffic is vital to your business growth. In this section we explore ways to help you improve your web traffic using WordPress.

Optimizing Your Site For SEO With WordPress

There are loads of ways that WordPress helps optimize your website for search engines:

  • SEO-Friendly – configure the permalinks to create search engine-optimized URLS for your content posts.
  • Post Tags – WordPress lets you select the keywords that you want search engines to index your article pages (posts) for.
  • Post Categories – Add search engine-friendly categories for your posts and products.
  • Post Excerpts – Create descriptions for your posts that will show in search results.
  • Images – add search-optimized titles to your images for better search results.
  • Internal Linking – WordPress provides a built-in feature that allows you to easily link internal content
  • Pinging – Configure your site to automatically notify (ping) other search directories whenever a new post is published on your website.

Improve Search Engine Optimization, Improve User Engagement And Increase Web Traffic Generation With Plugins

As well as the built-in features of WordPress, the WordPress development community makes available also a number of plugins that improve your medical website’s SEO, increase user engagement and drive more traffic to your business.

For example, here are some plugins you can use to improve your site’s search engine optimization:

A plugin like Yoast SEO (formerly known as WordPress SEO by Yoast) can improve your site's search engine optimization

(Use a plugin like Yoast SEO (formerly known as WordPress SEO by Yoast) to improve your website’s search engine optimization)

Other ways to improve your health or medical-related site’s SEO, increase engagement and drive more web traffic to your business are to add a forum, newsletters, commenting, and social sharing. Here are some powerful plugins that can help (many of the plugins listed below are also free):

  • BuddyPress – This free WordPress plugin helps you run your own social networking community on your WordPress site.
  • bbPress – This free WordPress plugin can be used to run a discussion forum on your site.
  • E-Newsletter – E-Newsletter allows you to send professional email newsletters, track results and manage subscribers from your WP site.
  • Disqus – Disqus lets you power discussions and increases user engagement on your website or blog.
  • Monarch – Add powerful social sharing features and buttons on your site.

WordPress users can easily add social sharing features to their site using free or inexpensive plugins

(You can easily add social sharing to your website with WordPress plugins)

Ways To Generate Leads & Enquiries

Let’s now take a look at how to improve your sales and generate new leads and enquiries online.

Providing A Newsletter

Providing an email newsletter is a great way to retain and grow your readership. It] provides many benefits including:

  • Drives targeted traffic to your site
  • Keeps your business at the forefront of your reader’s minds
  • Provides updates that could save businesses time and money
  • Provides a targeted marketing channel
  • It’s a way to provide special products or services to a select audience
  • Increases user engagement
  • Provides additional ways for your content to be shared with others

A proven strategy for attracting new subscribers to your email newsletter is to provide high value information and give users free gifts or bonus items in exchange for their personal details. This can be a guide, checklists for improving health, fitness and nutrition, access to health tools, discount coupons, access to videos, contests, etc.

Contact Forms

A contact form provides an easy and simple way for readers to get in touch with you. Contact forms also let users send feedback, ask questions to specific departments, ask for a quote, give suggestions for improvements and more.

A contact form provides many benefits including:

  • Reduces spam
  • Set up automated responses
  • Giving you control over what is sent to you
  • You can keep your email address private
  • Can be added to any post or page
  • Looks professional
  • Convenience for users

One of the most popular contact form plugins for WordPress is Contact Form 7.

Contact Form 7

Contact Form 7 Plugin For WordPress

(Contact Form 7 Plugin For WordPress)

Contact Form 7 lets you create and manage multiple contact forms, customize your forms and the mail contents, add fields, and more.

International languages, Ajax-powered submitting, CAPTCHA, and Akismet spam filtering is also supported.

Another feature to consider if you plan to set up a website for a medical practice is to segment your contact form so users can choose the section of the center they want to reach. This ensures that visitors’ requests reach the correct area.

Adding A Map

Adding a map helps your visitors and clients find you.

Maps are useful tools for several reasons:

  • Maps improve local SEO
  • Customers can better plan their meeting and appointments
  • Displays location of events

Adding maps to your site helps your visitors and clients find you

(A map helps your visitors and customers find you)

Here are some plugins that let you embed, customize and display Google maps on your website:

Improving SEO, Increase User Engagement And Drive More Visitors To Your Medical & Health Services Site With WordPress Plugins

WordPress Plugins For Medical And Health Services Providers

WordPress makes available a number of plugins you can add to your medical or health-related website that will immediately add a range of functional tools for your site visitors. Here are just some of these plugins:

Booking Calendar

Booking Calendar Plugin

(Booking Calendar Plugin)

The Booking Calendar plugin lets you add online bookings to your site. It has an intuitive interface. It is highly suitable for a range medical, fitness and sports uses, such as medical practices, surgical centers, massage therapists, booking patient appointments, etc.

Booking Calendar Plugin For WordPress - Overview

(Booking Calendar WP Plugin – Overview)

This booking reservations plugin works right out of the box. Website visitors can check the availability of services and book appointments quickly and easily. Administrators and visitors receive email notifications. The plugin also lets you add a calendar or booking form to your website’s sidebar, and offers multi-language support. A premium plugin version with many more features is also available.

For more details, go here}:

Event Espresso

Manage Event Registrations Automatically Using Event Espresso WordPress Plugin

(Manage Bookings And Registrations Via The Web With Event Espresso WordPress Plugin)

If you plan to run medical or health events like seminars or workshops, then you need a plugin like Event Espresso.

The Event Espresso online event registration software enables you to easily set up an event and start processing online bookings literally in a few minutes

Event Espresso - WordPress Event Manager & Ticket Registration Plugin

(Event Espresso – Event Manager And Registration System For WordPress)

Event Espresso is a flexible and feature-rich application that gives you full control over your event registration management process.

Go here to learn more about Event Espresso:

Calculator Pro Calculators

Calculator Pro Calculators - WordPress Plugin

(Calculator Pro Calculators Plugin For WordPress)

Calculator Pro is a free collection of 400+ calculators. You can embed them into your posts, pages, or sidebars using shortcodes. The plugin supports internationalization

Note: Most of the calculators aren’t specifically designed for health-related usage, but there are many you can include in your website, including the following:

  • Body Statistics – e.g. BMR Calculator, Carbohydrate Calculator, GFR (Glomerular Filtration Rate) Calculator, Ponderal Index Calculator, US Navy Body Fat Calculator, etc.
  • Calorie – e.g. Daily Calorie Calculator, kJ to Calorie Calculator, Calories Burned Walking Calculator, etc.
  • Fitness Tests – e.g. BAI (Body Adiposity Index) Calculator, Balke Treadmill Test Calculator, etc.
  • Miscellaneous – e.g. Beats and Breaths Calculator, Blood Sugar Converter Calculator, Ovulation Calculator, Target Heart Rate Calculator, etc.
  • Nutrition – e.g. Alcohol Calorie Calculator, Creatine Calculator, etc.
  • Weight – e.g. Ideal Weight Calculator, Weight Loss Percentage Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form WP Plugin

(Calculated Fields Form WordPress Plugin)

Calculated Fields Form is useful for creating forms that perform single and complex calculations, such as:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculators
  • And lots more

A premium version of this plugin is also available with additional features and functionalities.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker WP Plugin

(Weight Loss Tracker Plugin)

Weight Loss Tracker is a simple plugin for WordPress that lets users record their weight periodically. The results are then shown in a graph and table.

Weight Loss Tracker WordPress Plugin - User Graph

(Weight Loss Tracker Plugin – User Graph)

The plugin allows users to enter target weights and supports various weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple BMI Calculator Widget

Simple BMI Calculator Plugin

(Simple Body Mass Index Calculator)

Simple Body Mass Index Calculator is a free WordPress plugin that installs a widget on your website that can be configured and customized to match your theme.

As well as Simple BMI Calculator, there are other plugins you can use that perform similar functions:

  • BMI BMR Calculator  A mobile-friendly Body Mass Index and Basal Metabolic Rate (BMR) calculator that saves calculation data for logged-in users and gives an overview to the trainer.
  • BMI / IMC Calculator  A simple calculator to show your users their Body Mass Index
  • Calotor Calorie Counter – Lets visitors calculate their basal metabolic rate, by inputting their age, sex and weight.
  • And lots more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data - WordPress Plugin

(Drug Interaction Data – WordPress Plugin)

This plugin can be used to display drug information, including what the drugs are used to treat and what other medications the drugs are known to interact with.

Drug Interaction Data Plugin - Results

(Drug Interaction Data Plugin – Results)

Drug information can be displayed inside your posts and pages, or as a widget on your blog sidebar. The plugin loads the drug and pharmaceutical data from the U.S. National Library of Medicine and the U.S. National Institutes of Health.

For more details, go here}:

PubMed Posts

PubMed Posts - WordPress Plugin

(PubMed Posts WordPress Plugin)

This plugin adds a dashboard widget that creates posts from PubMed articles, as well as a search widget that locates posts with specific article data. A basic editor that lets you change the layout of data in the post content is also included.

PubMed includes over 25 million citations for biomedical literature from MEDLINE, online books and life science journals.

For more details, go here}:

MJM Clinic

MJM Clinic Plugin

(MJM Clinic Plugin)

The MJM Clinic Plugin was designed to add functionality to medical and health care related websites, such as inserting service pages with booking forms, related health conditions, multiple service locations, create staff member pages for doctors/therapists and more.

For more details, go here}:

Treato WordPress Plugin

Treato - WordPress Plugin


Treato lets you add a sidebar widget that allows you and your site visitors to search a vast drug database and see what patients are saying about different drugs.

Treato collects and analyzes patient experiences written in medical forums and blog posts, then aggregates the content to generate useful insights about users’ medications, diseases and symptoms. Users gain valuable insight about the side effects of 26,600+ medications, drug comparisons across over 14,500 medical conditions, which drugs people feel are working, and more, from over 2 billion collected posts.

For more details, go here}:


HealthTap WordPress Plugin

(HealthTap Plugin For WordPress)

HealthTap Concierge allows users to consult with real doctors via HD video or text chat from any mobile device, computer, or smartwatch.

With HealthTap Concierge installed on your website, your visitors can type in a health question and receive a list of doctors in their geographic area who specialize in that health topic. They can then select a doctor, chat using text or video, or send questions.

For more details, go here}:

Trend MD

TrendMD Plugin

(TrendMD Plugin For WordPress)

This plugin adds the TrendMD recommendations widget to your site. The TrendMD recommendations widget is used by scholarly publishers to increase their readership and revenue by allowing people to discover, read or cite interesting scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts WP Plugin

(WP Nutrition Facts Plugin)

WP Nutrition Facts lets you insert a nutrition facts table into your pages and posts, allowing your visitors to learn about the nutrient content of food.

WP Nutrition Facts Plugin For WordPress - Create Custom Post Type Labels

(WP Nutrition Facts – Create Nutritional Facts Labels)

This plugin uses the Canadian Food Inspection (CFIA) nutrition labeling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe

(WP Ultimate Recipe Plugin For WordPress)

If you own a health or fitness website that provides nutritional or healthy eating advice, a great way to add content that will engage your readers is to publish great recipes.

Plugins like WP Ultimate Recipe let you add healthy and delicious recipes on your site.

Other recipe plugins for WordPress include:

  • Recipe Card – Create recipes that site visitors can print, save and review.
  • EasyRecipe – Makes entering recipes on your site easy with features like cut & paste, auto conversion of your plain text recipe posts, Google Recipe View formatting and preview button, live custom formatting, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – Lets you easily format recipe text and add images. The plugin also provides a number of additional features, including SEO and Google Recipe View formatting.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials

(Awesome Fitness Testimonials Plugin)

This plugin allows you to showcase fitness and wellness testimonials, case studies and reviews on your health & fitness-related sites.

For more details, go here}:

Exercise Images

Exercise Images by Everkinetic

(Exercise Images by Everkinetic Plugin)

Exercise Images lets you display a database of exercise images on your website.

Exercise Images by Everkinetic Plugin For WordPress - Image Catalog

(Exercise Images WP Plugin – Image Database)

For more details, go here}:

In the next section of this guide, we look at medical and health-related themes.

How To Build And Grow Your Health Center Web Presence Successfully


This is the end of section two of this comprehensive guide on ways to improve your health business web presence.

To view the rest of this article, click this link:



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Author: Martin Aranovitch

Martin Aranovitch is the owner of and the author of The WordPress User Manual. provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as Grow Your Medical Or Healthcare Business Online With WordPress – 2.