Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses …

18+ WordPress Plugins That Will Help Your Medical Or Health Website GrowIn Part One of this step-by-step article on ways to build your medical web presence, we provided in-depth tips and suggestions on the following areas:

  • Challenges Medical And Health Services Professionals Face Online
  • Opportunities For Medical Services Providers
  • Essential Pages
  • How To Improve Your Content

In this section, we will continue exploring more ways to grow your health or medical services online.

Topics covered include:

  • Ways Of Improving Traffic With WordPress
  • Tips For Generating More Leads & Enquiries Using WordPress-Based Tools
  • WordPress Plugins & Themes That Improve Search Engine Optimization, Increase User Engagement And Increase Visitors To Your Business Generation

Important Info

For more information about WordPress plugins and themes, see these articles:

Note: Plugins are described in this section. Themes for medical businesses are listed in Part 3.

Improving Website Traffic With WordPress

Web traffic is an important part of your online business growth. This section will help you improve your web traffic.

Optimize Your Website For SEO

There are many ways WordPress can help to optimize your website for search engines:

  • SEO-Friendly – configure the permalinks to create search engine-optimized URLS for your articles and posts.
  • Tags – Specify the keywords that you want search engines to index your article pages (posts) for.
  • Categories – Create categories for keeping your content organized and easy to find.
  • Excerpts – WordPress lets you compose an excerpt that search engines will show in their search results.
  • Images – add search-optimized titles to your content images for better search results.
  • Internal Linking – WordPress has a built-in feature that allows you to easily create internal links
  • Post Notification – Set up your WordPress site to automatically notify (ping) other search directories whenever a new post is published on your site.

Improve Search Engine Optimization, Improve User Engagement And Increase Web Traffic Generation With Plugins

As well as the built-in features of WordPress, the WordPress development community makes available quite a number of plugins that will improve SEO, increase user engagement and drive more visitors to your business.

For example, you can use the plugins below to improve your website’s search engine optimization:

A plugin like Yoast SEO (previously called WordPress SEO by Yoast) can improve your SEO

(Use a plugin like Yoast SEO (previously called WordPress SEO by Yoast) to improve your website’s SEO)

Other WordPress plugins you can use to improve SEO, increase user engagement and drive more visitors to your business are to add a forum, newsletters, commenting, and social sharing. Here are some more WordPress plugins that can help (many of the plugins described below can be downloaded at no cost):

  • BuddyPress – BuddyPress helps you set up your own social network on WordPress, with member profiles, activity streams, user groups, messaging, and more.
  • bbPress – This plugin helps you set up a community forum on WordPress.
  • E-Newsletter – Use E-Newsletter to send professional email newsletters, track results and manage subscribers from your WordPress dashboard, without requiring a third party subscription.
  • Disqus – use this plugin to power discussions and increases engagement on your site.
  • Monarch – Use this plugin to add powerful social sharing features on your pages and posts.

You can add social sharing features to your website easily with free or inexpensive plugins

(WordPress users can easily add social sharing features to their website with free or inexpensive WordPress plugins)

Generating More Leads & Enquiries With WordPress-Based Applications

Let’s take a look now at ways to improve sales and generate leads and enquiries for your business.

Add An Email Newsletter

Providing an email newsletter is a great way to build a subscriber list. Adding newsletters] provides a number of benefits including:

  • Sends targeted traffic
  • Keeps readers from forgetting about you
  • Provides updates that can save businesses time and money
  • Provides you with a targeted marketing channel
  • It’s a way to offer special services or products to a select audience
  • Provides new opportunities for improving interaction
  • Provides you with other ways for your content to be shared with other potential clients

One of the best ways to get visitors to subscribe to your email newsletter is to provide high value information and offer users a free gift in exchange for their details. This could be a guide, checklists for improving health and diet, access to health applications, vouchers, membership access to subscriber-only content, contests, etc.

Contact Forms

Contact forms provide an easy and simple way for readers to get in touch with you. Readers can report issues, contact specific departments, ask for a quote, and more.

A contact form provides a number of benefits including:

  • Reducing spam
  • Automated response
  • Giving you control over what is sent to you
  • You can keep your email address private
  • They can be added to any post or page
  • Looks professional
  • Convenient for site visitors

One of the most popular WordPress contact form plugins is Contact Form 7.

Contact Form 7

Contact Form 7

(Contact Form 7 – WordPress Plugin)

Contact Form 7 allows you to create and manage multiple contact forms to your website, customize your form and the email contents, add fields, and more.

Supports international languages, Ajax-powered submissions, CAPTCHA, Akismet spam filtering and so on.

Something to consider if you want to set up a website for a medical practice is to segment your contact form so users can choose which practitioner they want to contact. This ensures that visitors’ requests reach the right area.

Map

Maps help your visitors and customers find you.

Adding maps (e.g. Google Maps) to your WordPress site also provides users with many benefits, such as:

  • A map helps to improve local SEO
  • Visitors can find your office more easily and clients can plan their trips better
  • Displays location of events

Adding maps to your site helps your visitors and customers find you

(Adding maps helps your visitors and customers find you)

Below are just some plugins that let you embed, customize and display maps on your website:

Improving Search Engine Optimization, Improve User Engagement And Increase Traffic Generation Using WordPress Plugins

Health Services – WordPress Plugins

WordPress makes available a number of plugins you can add to your site that will immediately make available a range of practical tools for your site visitors. Here are just some of these:

Booking Calendar

Booking Calendar Plugin For WordPress

(Booking Calendar WordPress Plugin)

This free bookings reservations plugin allows you to add appointment booking services to your site. It provides an intuitive and user-friendly interface and flexible functionality. It is highly suitable for a range medical and health consulting uses, e.g. medical practitioners, specialists, alternative therapists, booking sessions with personal trainers, etc.

Booking Calendar - Overview

(Booking Calendar – WordPress Plugin – Overview)

This booking reservations plugin works right out of the box. Your website visitors can check availability of services and make bookings quickly and easily. Administrators and visitors receive email notifications. The plugin is also widget-ready, and offers multi-language support. A premium version is also available and includes many more features.

For more details, go here}:

Event Espresso

Manage Event Bookings Via The Web Using Event Espresso For WP

(Manage Your Events Via The Web Using Event Espresso Plugin For WordPress)

If you plan to run health seminars, then you need a plugin like Event Espresso.

The Event Espresso online event registration plugin enables you to easily create your event and start processing online registrations in a few minutes

Event Espresso

(Event Espresso)

Event Espresso is a flexible and feature-packed plugin that gives you complete control over the event registration management process.

We have written a detailed article on the benefits and features of using Event Espresso. Go here to learn more:

Calculator Pro Calculators

Calculator Pro Calculators Plugin

(Calculator Pro Calculators Plugin For WordPress)

Calculator Pro provides a free collection of over 400 calculators. You can embed them into your pages, posts, or sidebars using shortcodes. Internationalization is supported.

Most of the calculators aren’t specifically designed for health usage, but there are several you can include in your website, including:

  • Body Statistics – e.g. ANC Calculator, Child Height Calculator, Katch-Mcardle BMR Calculator, Max Heart Rate Calculator, Waist to Hip Ratio Calculator, etc.
  • Calorie – e.g. Alcohol Calorie Calculator, RMR Calculator, Calories Burned Calculator, etc.
  • Fitness Tests – e.g. BAI (Body Adiposity Index) Calculator, Balke Treadmill Test Calculator, etc.
  • Miscellaneous – e.g. Bike Size Calculator, Blood Sugar Converter Calculator, Ovulation Calculator, Smoking Cost Calculator, etc.
  • Nutrition – e.g. Calcium Calculator, Creatine Calculator, etc.
  • Weight – e.g. BMI Calculator, Weight Loss Percentage Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form Plugin For WordPress

(Calculated Fields Form Plugin For WordPress)

Calculated Fields Form is great for creating forms with dynamically calculated fields to display the calculated values, including:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculators
  • And lots more

The developers of this plugin also provide a premium version with additional features and functionalities.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker Plugin

(Weight Loss Tracker Plugin For WordPress)

This free plugin lets logged-in users record their weight periodically. The data is then shown in a graph and table.

Weight Loss Tracker - WordPress Plugin - Graph

(Weight Loss Tracker – WordPress Plugin – User Graph)

The plugin allows users to input target weights and supports the following weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple BMI Calculator Widget

Simple Body Mass Index Calculator Widget - WordPress Plugin

(Simple BMI Calculator WordPress Plugin)

This free plugin installs a widget on your sidebar that can be configured and customized to match your theme.

In addition to Simple Body Mass Index Calculator, there are additional WordPress plugins you can check out to perform similar functions:

  • BMI BMR Calculator  A Body Mass Index and Basal Metabolic Rate (BMR) calculator that saves calculation data for logged-in users and gives an overview to the trainer.
  • BMI / IMC Calculator  A simple calculator that displays a user’s Body Mass Index
  • Calotor Calorie Counter – Lets visitors calculate their basal metabolic rate, based on age, sex and weight.
  • And more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data Plugin

(Drug Interaction Data Plugin)

Drug Interaction Data Plugin for WordPress can be used to display information about drugs, including what the drug is used for and what other medications the drug is known to interact with.

Drug Interaction Data Plugin - Database Results

(Drug Interaction Data – Database Results)

Drug information can be displayed on your site. The plugin loads the drug and pharmaceutical data from the U.S. National Library of Medicine and the U.S. National Institutes of Health and converts common names of drugs to their standardized RxNorm name as defined by the U.S. National Library of Medicine.

For more details, go here}:

PubMed Posts

PubMed Posts Plugin For WordPress

(PubMed Posts Plugin)

This plugin adds a dashboard widget that lets you crate posts from PubMed articles, and a search widget that helps visitors find posts with specific data. A content editor is also included.

PubMed includes over 25 million citations for biomedical literature from MEDLINE, online books and life science journals.

For more details, go here}:

MJM Clinic

MJM Clinic

(MJM Clinic WordPress Plugin)

This plugin was designed for medical and health care related websites. It lets you add service pages with booking forms, service locations, provide related health conditions, assign case studies, link  indication tags to services and conditions, etc.

For more details, go here}:

Treato WordPress Plugin

Treato

(Treato)

This plugin lets you embed the Treato healthcare search engine into your WordPress sidebar so your site visitors can search drugs and see what patients are saying about different drugs.

Treato gathers and analyzes experiences sourced directly from patients written in forums and blog posts, then aggregates the content to generate useful insights about users’ medications, diseases and symptoms. Users can access valuable insight about the side effects of over 26,000 medications, drug comparisons across 14,700+ medical conditions, which drugs people feel work, and more, from over 2.2 billion collected posts.

For more details, go here}:

HealthTap

HealthTap Concierge Plugin For WordPress

(HealthTap Plugin For WordPress)

HealthTap Concierge allows consumers to locate and book a virtual consult with doctors via text chat or HD video from any mobile device, computer, even smartwatch.

With HealthTap Concierge installed on your WordPress website, your visitors can type in a health question and based upon their location and type of question, they will receive a list of doctors in their geographic area who specialize in that health topic. They can then choose a doctor, chat using video or text, or send questions.

For more details, go here}:

TrendMD

TrendMD Plugin For WordPress

(Trend MD)

TrendMD will add the TrendMD recommendations widget to your site. The TrendMD recommendations widget is used by scholarly publishers to grow their readership and revenue by allowing people to discover, read or cite scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts

(WP Nutrition Facts Plugin)

WP Nutrition Facts is a free WordPress plugin that lets you add a nutrition facts table into your posts and pages, allowing your visitors to learn about the nutrient content of food and make better food choices.

WP Nutrition Facts Plugin - Creating Nutritional Facts Labels

(WP Nutrition Facts Plugin For WordPress – Label Creation)

WP Nutrition Facts uses the Canadian Food Inspection (CFIA) nutrition labeling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe - WordPress Plugin

(WP Ultimate Recipe – WordPress Plugin)

If you own a health or fitness website that provides nutritional or healthy eating recommendations, a great source of content that will engage your readers is to add recipes.

Plugins like WP Ultimate Recipe let you publish healthy recipes on your site.

Other WordPress recipe plugins include:

  • Recipe Card – Create search optimized recipes with nutrition facts that site users can print, save and review.
  • EasyRecipe – Makes entering recipes on your site easy with features like cut and paste, auto conversion of your plain text recipe posts, Google Recipe View formatting and preview button, live custom formatting, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – Lets you easily format recipe text and add images. Includes additional Google Recipe View formatting and SEO features.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials Plugin

(Awesome Fitness Testimonials – WordPress Plugin)

The Awesome Fitness Testimonials plugin lets you showcase fitness & wellness testimonials, reviews and case studies, before and after photos, etc. on your fitness-related sites.

For more details, go here}:

Exercise Images by Everkinetic

Exercise Images by Everkinetic Plugin

(Exercise Images – WordPress Plugin)

Exercise Images lets you add exercise images to your site.

Exercise Images by Everkinetic - WordPress Plugin - Image Catalog

(Exercise Images Plugin – Database)

For more details, go here}:

In the next section of this detailed article, we take a look at health-related and medical themes for WordPress.

How To Build And Grow Your Medical-Related Business Online With WordPress

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This is the end of part two of this comprehensive article on ways to grow your health business online.

Click on this link to continue:

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"I was absolutely amazed at the scope and breadth of these tutorials! The most in-depth training I have ever received on any subject!" - Myke O'Neill, DailyGreenPost.com

Originally published as Grow Your Medical Or Healthcare Business Online With WordPress – 2.