Being able to track, monitor and understand visitor behavior is most important to your online success.
The old business saying ”you can’t manage what you can’t measure” is as true in the digital age as always. If you don’t know what is happening on your web site, how would you know what areas need improving?
Website users have looked for ways to track and analyze what is happening since websites were first created. From basic counters that track visitors, to very sophisticated and powerful analytical software like Google Analytics and other applications which track and display comprehensively detailed information.
Analyzing visitor behavior is vitally important for a successful digital presence, not only because it allows you to understand what visitors are doing so you can better your results, but testing also shows that past user behaviour is the most reliable predictor of future behavior. Better, in fact, than user demographics.
Although the ability to see valuable details such as the number of unique visitors are arriving on your web site, which pages they are landing on and leaving from, how long they are staying on your site for, keywords searched, page views, referring sites, etc …, is extremely essential, wouldn’t it also be excellent to know exactly what visitors are reading, where on your site they are navigating through for the longest periods, which links they are clicking on, which parts of your content visitors are browsing, and so on?
Fortunately, heat map tracking technology makes this possible. Website heatmaps are used to help pinpoint areas of a web site page most frequently scanned by online visitors. Web heatmaps can also be integrated with other forms of web analytics and session replay tools.
If you own a WordPress web site, then you can easily add heat map tracking and recorded visitor session replays to your arsenal of essential site analysis tools with an easy-to-install and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that visually records your website visitors’ entire session and generates live heat maps that show where they click and where they are scrolling on your web site.
HeatMapTracker analytics tool enables you to look over the shoulders of everyone who visits your web site.
For more details, visit the software site here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more you know how your visitors are engaging with your site, the more you can improve your site’s user experience. Imagine knowing the specific issues that have been preventing your site visitors from fully accessing your site, like confusing site navigation layouts, or disruptive ads. As a site owner, you can guide your readers to complete certain actions, such as signing up to your newsletter or clicking on specific links.
Although Google Analytics has its overlay feature which can show you which links on your page visitors are clicking, a heatmap can also show you any clicks that users are making on your site, regardless of whether they are actual links or not. This is important because if a heatmap analysis reveals that readers are clicking on an image which they think is a link, but is actually not a link, you can quickly change this by linking the image to the destination URL your users are trying to get to, or let your visitors know that the image is just a visual element.
Heat maps, therefore, are one of the most useful ways to test the design of your site, see how readable your site is and improve conversions.
Here are just some of the benefits of using Heat Map Tracker to monitor visitor behavior on your site:
Observe Everything Users Do On Your Web Pages
HeatMapTracker lets you record every browsing session on your website, allowing you to record all links and buttons clicked, eye-tracking and page scrolls.
Complete Control With No Limitations
The application is hosted on your server, giving you unlimited session recording and pageviews.
Free Updates And Enhancements
There is a one-time cost to purchase the application, which then entitles you to receive unlimited application updates and future enhancements for life.
Some additional script benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your website, you can uncover difficulties that prevent visitors from taking desired actions and improve your sales process.
- Stop Guessing About Visitor Behavior: The video playbacks of your users’ sessions show you exactly what happens on your site. Click overlays let you know exactly which elements visitors click on, which areas they are drawn to most on your site, how long they choose to stay in a particular location, how quickly they travel down your site and more! No more guesses or assuming wrongly … just pure data of what happens when users explore your web pages.
- Increase Website Sales: HeatMapTracker helps you increase user engagement with your site, which increases sales and conversions. There are many ways to achieve this and we’ll present a few of these in the “Tips” section later in this review.
Features
HeatMapTracker offers many features for website owners. Here are just some of these:
- Fast and simple to install and configure. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your site visitors eyes are drawn to and see how far down your sales pages your visitors scroll down to as an indicator of how long your web copy can engage them for. HeatMap Tracker lets you study every single user session to see how users interact with your site or some pages on the site.
- Unlimited session screen captures and user session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With Heat Map Tracker you can spy on visitors on your web pages for a few days, a few weeks, a month, etc.
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and total recorded user sessions HeatMap Tracker has recorded for each project. You can quickly view the top pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on improving content that your users care about. You can also view regional demographics of your visitors and learn where they are coming from.
Additional features:
The image below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are just a few of the testimonials and feedback that plugin users have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your website to improve your business:
- Learn what’s working (i.e. where users are clicking) and what’s not working (where users are not going to). For example, are visitors engaging with your videos? Are they clicking on images thinking that these are links to another area of your site?
- Get useful information on how to improve your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Performing “above the fold” testing to improve your landing page’s visitor impact, or optimize the impact of the home page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if any section of the content could be inserted, redesigned, or deleted.
- Produce “before” and “after” case studies for online marketing services.
- Compare if users prefer to click images vs buttons versus text links, and how particular user segments interact with your site.
- Troubleshoot suspected site security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a respected online marketer with a solid reputation for delivering robust product quality and support. The members area contains video instructions for installing and configuring the software.
Product Price
HeatMap Tracker is available in three editions:
- Basic License – Single installation only. Cost = $197.00 One-time.
- Professional License – Installs on up to ten sites. Price = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, session recording, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency license lets you install the software on as many sites as you like, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web development agencies. Cost = $497.00 Single Payment.
Please Note: The price of the HeatMap Tracker product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing when this review was published. This may not be the actual pricing set by the product seller when you visit the plugin website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services like Google Analytics can provide great metrics on things such as how many people are finding your website, how they found it and what they are doing whilst on your web pages. However, to truly gain deeper insights into how your website and its content is being used by your visitors to engage with your digital presence, then a heat map analytics service can be a great way to do this.
We suggest buying a license of Heat Map Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to increase your sales.
To learn more, check out the software here: HeatMap Tracker – Real-Time ClickTracking & Heat Map Tracking Plugin
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