The ability to track and see the behavior of visitors and users on your web site is absolutely vital to the success of your business online.
The business saying ”you can’t manage what you can’t measure” is as important today as ever. If you don’t know what is going on on your website, then how would you get better results online?
Website users have looked for ways to track and analyze visitor behaviour since websites were first introduced. From simple tracking counters, to powerful and sophisticated statistical tracking software like Google Analytics and other applications that can record incredibly detailed key information.
Measuring visitor behaviour is very important for a successful marketing strategy, not only because it enables you to understand what visitors are doing so you can better your results, but research also shows that past user behavior is the most reliable indicator of future behavior. It’s a better indicator, in fact, than demographics.
Although the ability to monitor statistical metrics such as how many web visitors are visiting your web site, what pages they are landing on and leaving from, how long they are remaining on your website for, which keywords are being searched for, page views, referring web sites, etc …, is highly important, wouldn’t it also be excellent to be able to know exactly what visitors are doing, where they are navigating through for the longest time periods, what hyperlinks they are clicking on, which parts of the content visitors are mostly interested in, and more?
Fortunately, heat map technology makes this easy. Web heatmaps are used to help locate areas on a web page most frequently scanned by visitors. Web heat maps can also be integrated with other forms of statistical software and session replay tools.
If you own a WordPress-powered website or blog, then it’s easy to add heat map tracking with session replays to your arsenal of key site analysis tools using a simple to use and very inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
Heat Map Tracker is technically not a WordPress plugin, but a software script that is compatible with WordPress and that visually records your web site visitors’ every movement and generates live heatmaps that show precisely where they click and where they scroll throughout your web pages.
The HeatMapTracker application also enables you to see your website from your visitor’s point of view.
Learn more here: HeatMap Tracker
The more you know how your readers interact with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your site visitors from fully benefiting from your site, like confusing navigation layouts, or disruptive ads. As the site owner, you can help your users to complete certain actions, such as sign up to a newsletter or click on certain links.
While Google Analytics has an overlay feature that can give you an idea of what links on your web page are being clicked, a heatmap can show you any clicks that users make on your page, regardless of whether these are actual links or not. This is important because if a heatmap analysis helps you discover that visitors are clicking on an image which they think is a link, but turns out not to be a link, you could easily repair this by linking the image to the destination your visitors are trying to get to, or let your users know that the image is just a graphic.
In short, heatmaps are one of the best methods to test your site design, assess how readable your content is and improve conversions.
Here are just some of the benefits of using Heat Map Tracker to track user behavior on your web site:
Capture Everything Visitors Are Doing On Your Web Site
HeatMap Tracker lets you record every browsing session on your web site, enabling you to monitor all page clicks, eye-tracking and scrolls.
Full Control Without Limitations
The software is hosted on your server, giving you unlimited recordings and playbacks.
Free Updates & Enhancements
There is a one-time cost to purchase the HeatMapTracker software, after which you are then entitled to receive unlimited updates and future enhancements for free.
Some additional benefits include:
- Improve Site Usability: By seeing how visitors experience your website, you can identify issues preventing users from taking desired actions and reach your site objectives.
- No More Guessing Visitor Behaviour: The screen video recordings of your users’ browser sessions show you precisely what happens on your website. Heat Maps let you know exactly which links and buttons users click on, which areas they are drawn to most on your website, how long they choose to stay in a particular spot, how far and quickly they navigate down your content and more! No more guessing or hoping … just real intel of what goes on when visitors move around your website.
- Increase Online Sales: HeatMap Tracker helps you improve visitor interaction with your site, which improves your online sales and conversions. There are many ways to achieve this and we discuss some of these in the “Tips” section later in this review.
HeatMapTracker includes many great features for WordPress users. Here are just some of these:
- Fast and easy to install and implement. Goes to work in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors look at and monitor how far down your product pages your users scroll down to as an average of the length of time your content can keep them engaged. HeatMapTracker lets you review and analyze each and every user experience to see how visitors interact with your website or certain pages on the website.
- Unlimited visitor recording and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMapTracker you can capture user sessions on your site for a day, one week, a month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and total sessions HeatMap Tracker has recorded for all projects. You can quickly see the top pages your readers are gravitating towards and how they interact with each page’s content, allowing you to spend more time on the content that your visitors care about. You can also review regional location data of your visitors and learn which part of the world they are coming from.
Additional software features:
The table below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
Here are a few of the testimonials plugin users have submitted regarding HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your site to improve your results:
- Understand what works (i.e. where users are clicking) and what doesn’t work (where users aren’t clicking). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that these are links to another location?
- Get useful data on how to improve your landing pages, signup forms, sales funnel, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Conducting “above the fold” tests to improve your home page’s “first impression”, or maximize the impact of the landing page’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify if a page element should be added, changed, or taken out.
- Produce “before” and “after” comparison reports for digital services.
- Analyze whether visitors tend to click on images versus buttons vs text links, and how specific user segments interact within your site.
- Diagnose potential website security weaknesses or vulnerabilities.
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering exceptional product quality and support. The members area includes video tutorials for installing and configuring the software.
Heat Map Tracker comes in three different editions:
- Basic License – Single installation only. Price = $197.00 Single Payment.
- Professional License – Allows you to use on up to 10 websites. Cost = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the other editions (click-tracking, heat maps, browser session recording, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency license lets you install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for digital service providers. Price = $497.00 One-time.
Note: Pricing for this product can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing shown above was current when this review was written. This may or may not be the actual pricing set by the software author when you visit the website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker website.
Services like Google Analytics can provide good metrics on things such as the number of people visiting your site, how they found it and what they do during their visits. However, to truly gain deep knowledge into how your site and its content is helping your visitors to interact with your digital presence, then a heatmap analytics service can be very useful.
We recommend that you consider buying a copy of Heat Map Tracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, engagement and to increase sales.
For more details, visit the software website here: Heat Map Tracker – Live Click-Tracking & Heat Map Tracking Plugin