Savvy marketers know the power of mailing lists.
This is because a mailing list gives you traffic on tap and access to repeat buyers.
Research shows that, on average, 50%-80% of web visitors generally leave and never return. That’s a lot of money to leave on the table. Also, marketing tests show that it takes an average of 7 exposures to your business before prospects will make a purchase decision. It’s crucial, therefore, to try and get repeat interactions with your visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to get your visitors’ details while they’re still on your website, so you can continue to communicate with them after they have exited your web site.
Building a list is an essential aspect of building a successful online business. A great mailing list has the potential to become your most profitable business leverage point.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to repeat visitors and building a relationship.
Now … there are many different ways and effective strategies to build a subscriber list, but until very recently, it was very hard to find one easy-to-use solution that gives users access to most of the most effective methods available for capturing visitors’ email addresses on your website.
Thrive Leads – WP Split-Testing Mail List-Building Plugin
Plugin Description
The Thrive Leads mailing builder for WordPress lets you build a list of subscribers quickly using many different types of opt-in forms, test different offers, improve your conversions, and get traffic on tap, working directly from your WordPress dashboard …
As stated earlier, there are many different ways and strategies to build a list of email subscribers, and almost all of these methods and strategies require using subscription forms.
One of the key differences between Thrive Leads and all other solutions that allow you to collect email addresses is that Thrive Leads comes with a range of unique conversion boosting technologies and list-building strategies built into their plugin.
The Thrive Leads WordPress list builder is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon learn, the plugin was developed to help users not just build a mailing list, but to build a mailing list faster.
For more details go here:
Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your web site:
It’s A Plugin For WordPress Users
The Thrive Leads WordPress list-building plugin eliminates the need to have multiple plugins . This not only reduces any potential problems resulting from plugin conflicts, but also keeps your site’s loading speed down.
Be Up And Running In Minutes
Thrive Leads is quite easy to install. Simply upload it to your Plugins folder via your WP dashboard and activate.
Very Simple To Use
The Thrive Leads plugin makes it very simple to set up one or more opt-in forms, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required.
In order to get the most out of Thrive Leads, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 25-45 minutes to learn how to use all of the software’s functionality. Fortunately, ThriveThemes provides extensive training content, case studies and a responsive support team that is available to answer any questions you have.
Every Kind Of Opt-In Form You Need
With Thrive Leads, you can begin to capture subscriber details using pre-designed templates, and every kind of form you will ever need.
For example, you can use Thrive Leads to display “pop-up” subscriber forms …
Insert forms that slide in from the edge of your page …
You can use the plugin to place your opt-in forms anywhere within your content, or the middle of your posts and pages using a simple shortcode …
Insert an opt-in form into your sidebar navigation menu …
You can add 2-step opt-in links that open a lightbox form when visitors click on a content link …
And even add ”sticky” ribbon forms to your site that display at the top of the screen and remain “sticky” even while the visitor scrolls down the page …
As you can see, Thrive Leads integrates every type of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Features
Thrive Leads provides many great features to WP users. Here are just a few of these:
Quick And Simple To Install
Be up and running in very little time. As already mentioned, ThriveThemes provides extensive tutorials, training content, case studies, webinars, and a dedicated support team.
This tool not only combines every type of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run your list-building campaigns via your WP administrator section.
All-In-1 List Building Strategies To Optimise Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use software:
Design And Deploy
The plugin provides an extensive library of professionally-designed and web optimized form templates that you can fully customize to suit your needs, without coding skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to easily create, modify and customize your forms …
Split Testing Engine
Split testing is the quickest way to improve your conversion rate and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including the following:
Split-Test Different Designs And Content
The Thrive Leads plugin lets you test different opt-in form designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the non-converting variations, and continue showing only the highest converting campaigns after enough data has been gathered.
You just start your test and the plugin takes care of everything else, automatically picking the best performers and hiding the losing variations over time.
Split-Test Multiple Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to show a buy button on your screen after 5 minutes
- Scroll-depth triggers where a message appears once your visitor scrolls down at least 50% of the page
- Exit-intent triggers that detect when someone is about to exit your page and presents them with a pop-up form.
Furthermore, you can also test if a form performs better when displayed instantly, or when a form animates into view (e.g. slide in). You can test multiple triggers against one another to further boost conversion rates.
Test Form Types
The plugin also lets you A/B test different form types. For example, you can test a widget form on your sidebar vs an in-line form and see which form type creates better results for your business.
A/B Test Entirely Different Offers
The plugin even lets you see how different offers compare against one another.
For example, you can connect different forms to different email marketing campaigns to help you determine which yields the best conversion rates.
(Split-test different offers)
Not only does this plugin give you tremendous flexibility when it comes to split-testing your opt-ins, but you can also easily clone an existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all with just a few mouse clicks.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting levels (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a widget form on your sidebar on all Posts), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to specific segments of your audience at a precise moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will work on any device or screen size.
The plugin is also compatible will all popular browsers.
Smart Analytics
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from the best sources.
Integrates Seamlessly With Major Autoresponders And Popular Email Marketing Solutions
If your email marketing system allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Additionally, you can use different lists and different services for different forms, so you’re never dependent on any one solution.
As you can see, Thrive Leads gives users opt-in testing capabilities that go far beyond any other list-building software.
User Testimonials
Below are some of the testimonials that plugin customers have written about Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Thrive Leads Plugin Support
As mentioned earlier, ThriveThemes provides extensive tutorials, case studies and a responsive support team that is available to help you out.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year software updates with their purchase, backed by a risk-free, thirty day, full refund guarantee.
Product Licensing Cost
The Thrive Leads plugin is available in the following editions:
- Single Site – This option lets you install & activate the plugin on 1 single site. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites Edition – The Unlimited Sites license allows you to install & activate the plugin on unlimited websites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency Edition – The Agency option allows you to install & activate the plugin on unlimited websites that you own and operate, and on all of your client sites. All features are included, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: Pricing for Thrive Leads depends on whether there are any promotions or limited-time specials being offered. When we last checked, the plugin retails for the prices shown above. This may or may not be the actual pricing charged by the plugin seller when you visit the website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
Even on an existing site with hundreds of posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms all across your entire site.
For a demo video of the plugin in action, including installation instructions and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a mailing list, the only way to increase the speed your list grows is to run split-tests and find out what really works best for your business. Thrive Leads makes a very powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have complete control over exactly where and how your forms display to visitors, and intelligent reporting that helps you increase your subscription rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as enable users to create and insert pop-up forms into their site. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, check out the plugin here: Thrive Leads – Mailing List Builder For WP
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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