The days of talking “at” audiences online are well and truly over. To achieve success in today’s interconnected global economy, requires actively “listening” to your audience and building an engaged community around your company, services, and brand.
Social channels create a direct line of communication between your company and your target audience and give you immediate access to the latest buzz about your services or products.
Social media monitoring allows you to gain insights into your brand’s overall visibility on social media, help you take preventative measures if you detect negative comments or feedback by disgruntled customers, measure the impact of your marketing campaigns, assess competitor activity, and spot potential opportunities for engagement. Additionally, social media monitoring can also provide valuable information about emerging trends and what consumers and clients are thinking about specific businesses, brands, products, or topics.
As a business intelligence tool, social media monitoring is invaluable. Using social media monitoring as a form of business intelligence, however, is a complex undertaking, typically carried out by various groups that include marketing teams, online reputation management (ORM) specialists, market research, social engagement and community staff, professional sales reps, and agencies. Typically, many small businesses don’t can’t afford to pay a media monitoring service to continually track their coverage in the and actively monitor their digital reputation.
Fortunately many technology providers have developed many tools that facilitate the tracking of a broad range of social media channels, allowing you to identify consumer behavior around your brand or products so you can respond to conversations and interact with online users in a timely manner.
In the article below, we explore several social media tracking tools that are worth checking out and knowing about.
- WordPress And Social Media – A Guide For Business Owners
- Pitch Your Products And Services To An Audience Of Buyers On Your Social Networks With WordPress
- Share Your Content Across Multiple Social Channels
- Market Research
- Build Your Credibility And Brand And Establish Authority In Your Niche Or Area Of Expertise
- Spy On Your Competition
- Explore Joint Venture Opportunities, Find Affiliates, Recruit Talented Staff, etc.
- “Go Viral” Faster
- Social Media Monitoring – Useful For All Businesses, Big And Small
WordPress And Social Media – A Guide For Business Owners
WordPress is not only a powerful, scalable and easy to use content management platform used by millions of businesses worldwide, WordPress also integrates fully with many social media applications, making it an ideal platform for growing your online presence in the social realm.
To learn more about the benefits of using the WordPress web site management software please click on links to visit our related posts section.
Using some of the tools listed in the next section of this article and a WordPress site, you will be able to explore the new social business marketing opportunities.
Let’s take a look at some of the reasons why WordPress is an ideal platform to market your business on social media.
Pitch Your Products And Services To An Audience Of Buyers On Your Social Networks With WordPress
WordPress includes built-in social features, like commenting and discussions. A range of WordPress plugins can add additional social features to your site that let you reach a wider audience on social networks like Facebook, Twitter, LinkedIn, Pinterest and many others.
For example, there are plugins that can add social sharing buttons, forums, add photos from Instagram, Twitter cards, Facebook feeds, testimonials, surveys, polls … even optimize your content for social networkign sites.
The WordPress content management system (CMS) is not only great for social media as a content marketing tool, it can also be completely transformed into a full-blown social network site, using WordPress plugins like BuddyPress, WPSymposium, and others.
(Run your own social network with BuddyPress plugin for WordPress)
Use this plugin to set up an online social community on your WordPress website.
BuddyPress is known as “social networking in a box.” You can turn features on and off to suit your needs and the plugin has an active community of plugin developers who contribute new open source plugins that greatly extend the platform.
(WP Symposium WordPress social networking plugin)
WPSymposium Pro provides a strong support community and assistance for members who require professional help. Social features of the plugin include:
- Activity Wall
- Private Messaging
- Notification Bar
- Online Forum
- Photo Galleries
- RSS Feeds
WPSymposium lets you work with the theme you have. You can add social features to posts and pages using shortcodes.
With most social media tools, syndicating content has never been easier. There are tools and services that let you compose, schedule and broadcast your content over many social channels simultaneously and manage your social media marketing campaigns from one central location, saving you considerable time and money.
If you want to run your social marketing strategy from WordPress, you can. WordPress not only makes it easy to publish content on your own domain, it also makes available a number of great plugins that allow users to easily share your content on Twitter, Facebook, LinkedIn, Pinterest, etc. For more information, read the article we’ve written about social media sharing plugins for WordPress and our comprehensive article series on how to automate web content syndication on social media channels with WordPress.
Using social media measuring tools allows you to discover what consumers want, identify new trends and opportunities and stay one step ahead of many competitors.
Once you have identified new content opportunities, you can post messages individually on each of the social networks you’d like to reach, or publish these on a WordPress site that’s been configured to automatically notify your social networking sites.
Also, many applications and tools are available that let you run surveys online and help you create customer-driven sales funnels. Many of these applications can be easily integrated with WordPress.
Build Your Credibility And Brand And Establish Authority In Your Niche Or Area Of Expertise
Strengthening your brand and online reputation, showcasing your talent, or establishing your expertise online requires commitment, dedication and a solid social marketing strategy.
You are trying to engage with real people, and so your interactions must be meaningful and authentic. Focus on the needs of your target audience, and listen to their conversations for valuable insights.
Remember, we are born with two ears and one mouth as a reminder that we are meant to do twice as much listening as talking. What you post online and how you respond to comments and discussions is very important, and can make or break your reputation online. Everyday we hear stories of brands that handle a situation or customer complaint very poorly and end up paying a heavy price as soon as the online community finds out about it.
Social media provides many new channels for gaining wider exposure online. This can make it easier for others to see you as a credible authority in your niche, but it can also take up a lot of your time.
An expertly configured WordPress-driven site lets you build your expertise online, share great information with your clients and customers, and drive new visitors to your business.
(Automatically distribute your web content on social channels with an expertly configured WordPress-driven blog.)
Spy On Your Competition
Being able to listen in to social conversations allows you to reverse engineer the success strategies of experts, authorities, and influencers in your niche.
Explore Joint Venture Opportunities, Find Affiliates, Recruit Talented Staff, etc.
Recruitment companies research social media profiles of individuals when looking for potential candidates to fill specific positions. As a business owner, you can do the same, and look for staff, network with other business owners, and connect with like-minded marketers and potential JV partners. Using social media can increase your revenue, get your business seen, and lead to potentially lucrative new ventures.
“Go Viral” Faster
Many businesses would love to have a viral content marketing strategy. “Going viral,” however, is a difficult thing to achieve, as it relies on many factors that you cannot control. Throwing loads of money at a campaign is no guarantee of viral success. Many ridiculous memes have achieved stratospheric viral success while big-budget brands and corporations have failed to take off.
In many cases, the best you can do is know your audience well, and provide content that users will find so useful, engaging, informative or “spot-on”, that they will be naturally motivated to share with others.
Some of the tools listed in Part Two of this article could help your content go viral, or at least help you create relatively inexpensive marketing campaigns.
We provide an email training course that will show you how to create useful and engaging content for your readers. In this course we also explore ways to create content that has the potential to go viral and help your business grow faster. For more info, go here or subscribe using the form below:
Social Media Monitoring – Useful For All Businesses, Big And Small
(Social Media Monitoring – Not Just For Large Brands)
In general, social media monitoring can be divided into two main groups:
- Online Reputation Management
- Monitoring Online Trends
Online Reputation Management
You have probably heard of online reputation management (ORM). If you haven’t, you will be hearing about it more and more as time goes on, because it is becoming increasingly more important for high profile and even general individuals and brands to track what others are saying about them online – especially if what is being posted is negative. No doubt you’ve heard the saying that when someone has a bad experience with a product or service they will tell 10 other people about it. People or competitors could be posting negative material online about you or your brand and if left unchecked, this can seriously damage your reputation.
Originally an aspect of the work of PR companies, reputation management is an issue that now affects many businesses and individuals online.
If you or your image, good name or good standing is being affected by negative material being posted online, you have to find a way of diluting the negative effects with an excess of positive material, or restoring consumer trust and confidence.
Before you can do this, however, you first have to find out about it. The sooner you can discover a negative comment, bad review, or misinformed opinion, the sooner you can begin to do something about it.
That’s where social media monitoring tools come in. If you Google yourself or your business/brand name and spot a negative comment or review, you can then do something about it, e.g. post a response, contact the website or person directly, etc.
Businesses around the world are missing out on opportunities to attract new customers and grow their business because they are not managing their digital reputations effectively.
Monitoring what is being said online extends beyond large corporations, celebrities, movie stars, famous musicians, and security departments. It’s also important to be able to monitor the reputation of an average individual. For example, consider these situations:
- A former spouse in the middle of a bitter divorce or child custody battle is feeling hard done by.
- A former employee feels disgruntled after being fired.
- A potential employer searches online for information about you. They may not find anything bad, but there may not be enough good, positive things published online either to support your job application.
Even if you are just starting out, it’s good to create a “set and forget” social media alert system, so that if anything does come up online later, you can act proactively and deal with the situation in a timely manner.
Are you ignoring your online reputation?
We’ve written an article about a plugin for WordPress users that lets you legally and ethically manage customer reviews. More info: Power Online Reviews – Customer Feedback Management Plugin For WordPress
Benefiting From Online Trends
Regardless of which niche or industry you are in, there are always new and exciting things happening. New products, new services and new apps get released, events get scheduled and promoted, influential people get mentioned in the news, companies publish useful information, new videos are published containing fantastic tips or ideas, something outdated gets updated and becomes relevant again, something becomes the next viral phenomenon on Facebook, yesterday’s next big thing suddenly stops trending and gets replaced with the new “new” thing, services get discontinued, people retire, and so on.
All of this provides you with an endless source of new content and new content ideas (have you noticed how all news media agencies now incorporate a segment on what’s trending on social media?)
Social media content is topical content. Implementing a regular schedule of posting topical content with your useful comments or insightful opinions to your site not only can help drive more traffic to your business, but your blog or website could end up becoming an authoritative destination or resource for your niche or industry. People may end up referring you to others on social media, and who knows … your website or business could even end up becoming a topical, or newsworthy source of content that others will write about and post in their content.
This is the end of Part 1
In part 2 we explore WordPress and media tracking. To continue reading this article, click here: 30 Social Media Measurement Resources For WordPress Users – Part 2
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