In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.
In this section, we look at a number of monitoring tools that allow you to:
- Search, find, segment, filter and organize users according to specific demographic criteria, their interests, etc.
- Monitor and listen to online social conversations
- Identify key buying signals.
This information will allow you to engage in meaningful conversations with a targeted audience and pitch them information about your products or services.
Let’s move on now to some of the actual tools you can use to monitor social media activity. If you are searching for better ways to improve your business results using social media, then here are 30 social media management tools and resources
for business owners and WordPress users.
- Social Media Resources For WordPress Users
- Other Social Media Services And Tools
- Unified Social / PageLevel
Social Media Resources For WordPress Users
(Discover what people are saying about you, your business, or your competition on social media)
Is there a free, easy and simple way to find out what is new in your industry or niche so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …
(You can monitor the web for new content with Google Alerts)
Google Alerts is one of the simplest and most useful tools available online for keeping up with the latest news about all kinds of topics, staying informed about people, brands and companies, and monitoring what is being said online about you and your business. It’s also free.
Google Alerts is not only useful for managing your reputation online, but also for receiving the latest news about people, companies, or any other subject you need to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s bots (Googlebot) index a new web page, blog post, press release, news update, a video, tweet, or any other indexable content related to that topic, you will automatically receive an email or RSS update.
If you would like to learn how to set up alerts with Google, see this tutorial: Setting Up A Google Alert – A Step-By-Step Tutorial
Hootsuite is a social media management platform that lets you manage all of your social media activities from a single dashboard.
Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. Users can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More information: Hootsuite
Buffer lets you schedule social content. You add updates to your Buffer account and Buffer will then post the content for you at spaced intervals.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a browser extension and as a mobile app for iOS and Android devices.
To learn more, visit this site: Buffer
(SocialMetrics WordPress Social Plugin)
SocialMetrics is a plugin for WordPress that tracks social signals from leading social networks like Twitter, Google Plus, Facebook, LinkedIn, Digg, Pinterest, and StumbleUpon.
Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social SEO improvement system.
Go here for a detailed article on Social Metrics: Social Metrics Pro
Posting to Twitter, Linkedin, WordPress, and Facebook can be very time-consuming. To get all these tasks done usually requires different plugins, web apps, or software. Sociocaster lets you do it all from one location with just a few clicks.
Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful social and marketing features: image-sharing design templates, social stream, advanced link share customization for Facebook, agency license to manage unlimited social accounts, and much more.
Go here for more information: Sociocaster
SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, custom reports and analytics, mobile apps, RSS feed integration, etc.
More information: SproutSocial
SocialReport is an all-in-one social media management and reporting tool that lets you track and manage all of your social network accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can organize data by business or customers, and track your own social profiles as well as profiles of others.
More info: SocialReport
Followerwonk is a Twitter analytics tools that lets you search Twitter bios to connect with influencers, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
More information: Followerwonk Twitter Analytics
ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.
To learn more, visit this website: ManageFlitter
Beevolve.com is a social media monitoring tool for SMBs, analysts, online marketers, community managers, and content marketers. Beevolve lets you monitor your social media mentions, schedule and launch social media posts, and measure engagement, sales, and conversion ROI, sentiment, buzz, and more of all posts from one platform.
Visit this site for more information: Beevolve
HowSociable is a simple social media measuring service that allows you to see how brands are mentioned across different social platforms.
HowSociable.com displays brand viability metrics across 35+ social media channels. It delivers you a “social magnitude” score that lets you know how well you are doing on social media.
More info: HowSociable
Mention provides media monitoring for all types of businesses, marketers, agencies, CEOs, etc..
Mention’s algorithms monitor billions of data points, so when someone mentions your business online, you have real time actionable data that can help you with your business goals. Mention provides apps for both desktop and mobile users.
For more information, go here: Mention
Google Analytics is not just a web analytics software application, it can also monitor posts made to your social media campaigns.
Facebook not only lets you add like, share, and follow social media buttons and commenting features to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your content is performing on Facebook’s social networking platform.
(Facebook – Insight Types)
Facebook Insights lets you analyze page metrics like page likes, post reach, engagement, etc. to help you with your business marketing efforts.
You can use Page Insights to see which of your posts are attracting the most shares, comments, and likes and to learn about about your audience. You can then use this data to publish relevant posts to Facebook users.
More information: Facebook Insights
Twitter Analytics let you see how your content is performing and provides a break down of your followers, tweet impressions, profile visits, top tweets, and tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.
(Twitter Analytics – Tweet activity)
Go here to learn more: Twitter Analytics
YouTube Analytics lets you better understand how your channel is performing on the YouTube platform.
You can monitor sources of traffic, demographics, views, estimated earnings from playbacks, video viewing time, etc.
For more information, visit this site: YouTube Analytics
Pinterest Analytics lets you explore metrics about the people who engage with your business, what Pins and boards people like most, what they save from your website, and how much traffic your site gets when you pin content to your boards. With Pin insights, you can get information that helps you learn who your audience is and what they want.
Go here for more details: Pinterest Analytics
Other Social Media Services And Tools
Many new tools and technologies are being developed each year to help businesses make sense of social media.
The list below contains a number of other social media worth knowing about. Keep in mind that new web technologies change. If anything changes in the list below, please let us know.
A task management tool with a social twist. Create professional and personal task lists and share these lists with colleagues, family and friends.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.
Create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and get their questions answered.
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ deep data science patent protected technology enables customers to optimize all stages of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content discoverable?”, etc.
Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can track conversations, publish and schedule updates, access metrics and KPI, and deliver presentation-ready reports.
Broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with your viewers. Share via your smart device and stream content to your blog.
BlogDash links brands searching for ways to promote their services and products with bloggers willing to write content aimed at bringing brands the positive attention they are looking for.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.
Buzzflash is an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct social action.
CircleCount is a Google Plus education resource. CircleCount lets you discover all of the GooglePlus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contaxio is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail that helps you decide when to follow back.
With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and social media discussions on channels like Twitter, Facebook, Instagram and YouTube.
Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus is a social tool that helps improve conversations online. Millions of websites covering just about every topic imaginable use Disqus.
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos and videos.
Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.
Meltwater IceRocket is a social search engine which lets you search the blogosphere, Twitter, Facebook, or all of these for any keywords you like.
With GroupHigh you can promote your company, products, or clients using a blogger outreach software that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, topics, location, and more.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Instagram, and Twitter content from fans into an interactive display.
Tailwind is a social media monitoring tool designed specifically for Pinterest. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results across the entire Pinterest network.
Viralwoot is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. You can add multiple accounts and view how your pins are performing, find which are your top performing boards, etc. with built-in analytics reports.
TweetReach lets you measure how well your tweets, search queries, hashtags, and keywords are performing on Twitter. TweetReach shows you the estimated potential of the tweets for your given query.
Keyhole is a real-time social media search monitoring service that allows you to track keywords, hashtags, and URLs on Twitter and Instagram. Analytics are displayed using easy to understand visual reports.
Riffle by CrowdRiff integrates with every Twitter platform (Mention, Attensity, Lithium, etc) and provides you with Twitter analytics, engagement, interest, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link consumers, bloggers, and online merchants by tagging images on the web. You can earn money from every purchase made.
MutualMind provides a complete social data platform for conducting social business One web-based solution provides all the tools you need to display data on collaborative screens, detect moments or trends in social data and route the insights back to the enterprise instantly.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow provides powerful tools designed to help you grow and manage your social media presence.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers delivers powerful social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, find conversations that matter, measure their digital reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Find new and related topics, discover influencers, and gain valuable insights into the audiences and communities that matter most to you.
ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.
Trackur provides fast, simple, and affordable social media monitoring of all social media and mainstream news, including Facebook, Google Plus, Twitter and many more.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their customers, prospects, and social networks.
Tweepi provides different ways of searching for users that might be interested in your brand. After finding your targeted group of users, you can easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile notifications and email, and if they are interested, they can check your profile and follow back.
Followadder provides automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
Twellow is like the Yellow Pages for Twitter. You can search for followers on Twitter in many relevant business categories or search your geographical area.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, Instagram and YouTube accounts along with any other social service you use. Find out which of your posts, tweets, photos, or videos get the most engagement in seconds.
Twitterfall lets Twitter users access upcoming trends and patterns posted by other Twitter users in the form of tweets.
Wajam gives you search results based on what your friends share on top of your normal search results.
Addict-o-matic lets you instantly create a page with the latest buzz on any topic of your choice.
Bitly lets you analyze social media engagement, optimize content, and measure how you’re spending your budget.
My Top Tweet is a simple social monitoring tool that shows your top performing tweets.
SocialMention is a real-time social search and analysis platform.
Twazzup provides real-time Twitter analytics and monitoring.
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.
"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)
Disclaimer: This site has no direct association with WordPress, Automattic, or any of the products discussed on this website. We may derive a financial benefit from sales of services and products advertised, endorsed or linked to our site. All images and information sourced from product websites remain the copyright of their respective owners and are used solely for illustrative or training purposes.
Have you found this post useful? If so, please consider using the social links below and share this information with other bloggers.