In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.
In this section, we look at a number of monitoring tools, services and applications that let you:
- Search, find, sort, filter and organize users according to specific demographics, their interests, etc.
- Monitor and listen to online social conversations
- Identify buying signals.
This information will let you start meaningful conversations with a targeted audience and pitch them information about your products or services.
Let’s move on now to some of the actual tools you can use to monitor social media activity. If you are looking for better ways to improve your business results using social media, then check out this list of the best social analytics tools for helping you get better results with social media marketing ROI.
WordPress Tools - Social Media Monitoring
(Discover what people are saying about you, your business, and your competition on social media)
Wouldn’t it be great if there was a free and simple way to know what is going on in your industry or niche that would save you a massive amount of time doing research? Well, there is, and it’s called …
(Google Alerts – free web monitoring service)
Google Alerts is a free, simple and useful tool for keeping up with news about all kinds of topics, staying informed about people and companies, and tracking what other people are saying about you and your business online.
Google Alerts is not only only a useful tool for managing your reputation online, but also for automatically sourcing the latest news about people, companies, or any topic you are following.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots index a new web page, news update, blog post, press release, a video, tweet, or any other content related to that topic, it will automatically send you an email or RSS update.
To learn how to set up alerts with Google, see this tutorial: How To Set Up Google Alerts
Hootsuite is a social media management platform that lets you manage all of your social activities from one dashboard.
Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with team members.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More info: Hootsuite
Buffer lets you schedule your social content. You add updates to your Buffer queue and it will be posted for you.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps for Android and iOS devices and a browser extension.
Go here to learn more: Buffer
(Social Metrics WordPress Social Media Analytics Plugin)
Social Metrics Pro is a WordPress plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.
Go here to learn more about Social Metrics: Social Metrics WordPress Social Plugin
Posting to Facebook, Twitter, Linkedin, and WordPress can be very time-consuming. To get all these tasks done usually requires using different plugins, applications, and software. With Sociocaster, you can do this all from one single dashboard with just a few clicks.
Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes powerful marketing and social features: a powerful visual designer, popular Twitter topics discovery tool, built-in reply to Facebook comments, unlimited social account management (agency license), and much more.
More info: Sociocaster
SproutSocial is a robust tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, custom reports and analytics, mobile apps, RSS feed integration, etc.
Visit this site to learn more: SproutSocial
SocialReport is an all-in-one social media management and reporting tool that lets you track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can quickly and easily organize your data by business or customers, and track competitor profiles in addition to your own.
To learn more, go here: SocialReport
Followerwonk is a Twitter analytics tools that lets you search Twitter on any profile data: bio, location, name, URL, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..
To learn more, visit this site: Followerwonk Twitter Analytics
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, understand who you follow, and more.
For more details, go here: ManageFlitter
Beevolve is a social monitoring platform designed for SMBs, online marketers, content marketers, community managers, and analysts. Beevolve lets you monitor your brand mentions, schedule and launch social media posts, and measure resulting engagement, conversion, and sales ROI, social sentiment, buzz, etc. of posts from one platform.
Go here to learn more: Beevolve
HowSociable is a simple tool that allows you to see how brands are mentioned across different social properties.
HowSociable displays brand viability metrics and gives you a “social magnitude” score that lets you know how well you are doing across those social media sites.
To learn more, go here: HowSociable
Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.
Mention’s algorithms take billions of data points into account, so when someone mentions your business online, you have access to real time actionable data that can help you with your business goals. Mention is cross-device compatible.
Visit this site to learn more: Mention
With so many great social media monitoring tools available, it’s easy to forget that tools like Google Analytics can help you track posts made to your social media campaigns.
Facebook not only lets you add share, like, and follow social media buttons and commenting features to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your site is performing on the Facebook social networking platform.
(Facebook.com – Insights)
Facebook Insights lets you analyze page metrics like post reach, page likes, engagement, etc. to help you improve your marketing efforts.
You can use Facebook’s Page Insights to see which of your posts are attracting the most shares, likes, and comments and to learn about the demographics of your audience. You can then use this data to publish content when your content is most likely to reach your target audience.
For more information, go here: Facebook Insights
Twitter Analytics let you see how your content is performing and gives you a breakdown of your tweet impressions, followers, top tweets, profile visits, and tweets linking back to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for Twitter.
(Twitter.com – Tweet activity)
Go here for more details: Twitter Analytics
YouTube Analytics provides analytic reports to video publishers.
You can see traffic sources, views, demographics, estimated revenue from video playbacks, how long users watch videos, and more.
For more information, visit this site: YouTube Analytics
Pinterest Analytics helps you explore metrics about the people who engage with your business, what Pins and boards people like most, and what they save from your website. You can use the information to improve the way you pin.
To learn more, visit this site: Pinterest Analytics
Other Social Media Web Tools
Many new tools and technologies are being developed each year to help businesses take advantage of social media.
The list below contains a number of other social media services. Keep in mind that new web technologies continually evolve. If any of the tools below change, please let us know.
Wunderlist is a task management tool with a social twist. It lets you create personal and professional to-do lists and share your lists with family, friends and colleagues.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
Viralheat is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can publish and schedule updates, follow conversations, access metrics and KPI, and deliver presentation-ready reports.
Broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with viewers. Share via your smart device and stream content to your blog.
BlogDash connects brands looking to promote their services and products with bloggers willing to write content aimed at bringing brands positive media attention.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash is an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct social action and participation.
CircleCount is a Google+ education resource. CircleCount lets you discover all of the Google+ circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on influencers and customers, manage multiple profiles and schedule posts, and view Twitter analytics data.
Contax.io is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail to help you decide when to follow back.
Never miss another comment related to your brand. Conversocial lets you manage customer service flow and social media discussions on channels such as Facebook, Twitter, YouTube and Instagram.
Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus is a free service that facilitates the growth and spread of online communities through blog discussions. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos and videos.
Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.
Icerocket is a social media search engine which lets you search Facebook, the blogosphere, Twitter, or all at once for any keywords you like.
With GroupHigh you can promote your products, company, or clients using a blogger outreach software that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, topics, content, and more.
Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.
LiveFyre lets you collect and manage content from the social web.
Tailwind is a Pinterest analytics, marketing, and management tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results.
ViralWoot (formerly Pinwoot) is a Pinterest-based social media marketing platform for small and medium-sized businesses. ViralWoot lets you view the performance of your boards and pins using built-in analytics reports.
TweetReach allows you to measure the reach of your tweets for hashtags, searches, and your keywords. TweetReach estimates the potential reach of your tweets for any given query.
Keyhole is a real-time social media search tracking application that lets users track #hashtags, URLs, and keywords on Twitter and Instagram. Analytic results are displayed to users using easy to understand visual reports.
Riffle integrates with every Twitter platform (Hootsuite, Attensity, MarketMeSuite, etc) and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links online merchants, consumers, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind is a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow lets you find an audience, measure and manage your social media presence.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers delivers powerful social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through social noise, listen into the conversations that matter, measure online reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Find new and related topics, discover influencers, and get insights into communities that matter to you.
ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides fast, affordable, and simple social media monitoring.
Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, your teams can share content with their social networks, customers, and prospects.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.
Followadder provides users with automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.
Twellow is like the Yellow Pages for Twitter. You can search hundreds of business categories, or your geographical area for followers on Twitter.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other social service you use. Find out which of your tweets, posts, photos, or videos get the most engagement in seconds.
Twitterfall is a UK-based website that lets users on Twitter view upcoming trends and patterns posted by other Twitter users.
Wajam is a tool that gives you search results of what your friends are sharing above your normal search results.
Addictomatic lets you instantly create a page with the latest buzz on any chosen topic.
Bitly lets you optimize content, analyze social media engagement, and measure how you’re spending your budget.
My Top Tweet shows your best performing tweets.
SocialMention is a real-time social media search engine and analysis platform.
Twazzup provides real-time Twitter monitoring and analytics.
TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.
We hope that you have found this information useful. To learn more about using WordPress to grow your business online, please see other tutorials we have published here on WPCompendium.org.
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