In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.
In this section, we examine a number of monitoring tools, services and applications that allow you to:
- Search, find, sort, organize and target users according to demographics, their interests, etc.
- Monitor and listen in on social conversations online
- Identify consumer buying signals.
With this information, you can start a meaningful conversation with your audience and pitch them information about your products or services.
Let’s move on now to some of the actual tools and applications you can use for monitoring social media content. If you’ve been searching for better ways to improve your business results using social media, then check out our list of 29 social monitoring tools and resources.
Table of Contents
- 30 Social Media Measurement Resources That Can Help Grow Your Business Online
- Other Social Media-Related Web Tools
- Unified Social / PageLevel
30 Social Media Measurement Resources That Can Help Grow Your Business Online
(Discover what people are saying about you, your business, and your competitors on social media)
Wouldn’t it be great if there was a free, easy and simple way to access information about what is going on in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …
(Google Alerts – free web monitoring service)
Google Alerts is one of the simplest and most useful online tools available for keeping up-to-date with the latest news and information about all kinds of topics, staying informed about people and companies, and monitoring what other people are posting online about you and your business. It’s also free.
Google Alerts is not only great for managing your reputation online, but also for automatically sourcing news about people, companies, or any other topic you want to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s bots crawl a new web site, blog post, news update, press release, a video, tweet, or any other indexable content related to that topic, it will automatically send you an email or RSS update.
We’ve created a simple tutorial on how to create a Google alert here: A Quick And Easy Step-By-Step Tutorial On Setting Up A Google Alert
Hootsuite is a social media management application that lets you manage all of your social profiles from an easy to use dashboard.
Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. Users can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More information: Hootsuite
Buffer lets you schedule your social content. You add updates to your Buffer queue and Buffer will then post it for you at spaced out intervals over the day.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps for iOS and Android devices and a web browser extension.
More info: Buffer
SocialMetricsPro is a plugin for WordPress that tracks social signals across many leading social networks like Facebook, Twitter, Google+, Digg, StumbleUpon, LinkedIn, and Pinterest.
Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social search improvement system.
We have written a comprehensive article on SocialMetrics here: SocialMetricsPro
Sociocaster is easy to use and works in any business marketing campaign. You can easily manage your social networks, engage with your audiences, schedule post messages, and measure ROI from one easy to use dashboard.
Sociocaster includes lots of powerful social and marketing features: pre-made image-sharing design templates, viral video finder and posting tool, built-in reply to Facebook comments, unlimited social media account management (agency license), and more.
For more information, go here: Sociocaster
SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, custom reports and analytics, mobile apps, RSS feed integration, etc.
More information: SproutSocial
SocialReport is an all-in-one social media management solution that allows you to track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns data from your social channels on a simple and intuitive dashboard. You can quickly and easily organize data by business or customers, and track competitor profiles in addition to your own.
Go here for more information: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that lets you search Twitter on any profile data: bio, location, name, who they follow, etc., breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
For more details, go here: Followerwonk
ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you are following, and more.
To learn more, visit this site: ManageFlitter
Beevolve.com is a social monitoring platform designed for small and medium sized businesses, online marketers, analysts, content marketers, and community managers. It allows you to monitor your social media mentions, schedule and launch social media posts, and measure conversion, engagement, and sales metrics, sentiment, social buzz, etc. of all posts from one platform.
More information: Beevolve
HowSociable is a simple social media monitoring service that lets you monitor how business and brands are mentioned on the social web.
HowSociable.com displays brand viability metrics and delivers you a “social magnitude” score that lets you know how well you are doing across those social sites.
More info: HowSociable
Mention is a social monitoring tool for all kinds of businesses, agencies, marketers, CEOs, etc., and allows anyone to know what’s being said about them online and on social media in real time.
Mention uses algorithms that take billions of data points into account, so when someone mentions your business online, you have real time actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.
To learn more, go here: Mention
Google Analytics is not only a web analytics tool, it can also help you track posts made to your social accounts.
Facebook not only lets you add like, follow, and share social plugins and commenting features to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you see how your site is performing on the Facebook social platform.
The Facebook Page Insights dashboard tracks when your target audience is on Facebook to help you with your marketing efforts.
You can use Page Insights to learn about your posts — which are attracting the most comments, shares, and likes and to learn about your about your audience. You can then use this data to create more of the types of posts that your audience is hungry for.
More info: Facebook Insights
Twitter Analytics let you see how your tweets are performing and gives you a break down of your tweets, profile views, tweet impressions, followers, and top tweets linking back to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter strategy.
(Twitter Analytics – Tweet activity)
Go here for more details: Twitter Analytics
YouTube Analytics provides analytics to video publishers.
You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, realtime, revenue, watch-time, and engagement reports.
Go here for more details: YouTube Analytics
Pinterest Analytics helps you explore what people like from your profile, what they save from your website, what devices people are using, and how much traffic your site gets when you pin new content. With Pin insights, you can get information that helps you learn what your customers want.
For more information, go here: Pinterest Analytics
Other Social Media-Related Web Tools
New tools and technologies are being launched each year to help businesses take advantage of social media.
The list below contains a number of other social media-related tools. Keep in mind that web technologies change. If any of the tools below change, please contact us.
Wunderlist is a task management tool with a social twist. Create professional and personal lists and share these lists with friends, colleagues and family.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and get their questions answered.
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ deep data science patent protected technology enables customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can publish and schedule updates, access metrics and KPI, monitor conversations, and deliver presentation-ready reports.
Broadcast live using your mobile device or webcam, share to your blog or favorite social network and interact with viewers. Share via your smartphone and stream to your blog.
BlogDash connects and brings brands and bloggers together. Bloggers choose the types of opportunities they would like to be contacted about.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.
Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action.
CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the GooglePlus circles in which you are included. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contaxio can be used to track your followers and friends on Twitter and other social networks.
With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and social media discussions on channels like Facebook, Twitter, YouTube and Instagram.
Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus is a free service that facilitates the growth and spread of online communities through blog comments and discussions. Disqus is used by millions of websites covering pretty much any topic imaginable.
Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos and videos.
Everytime is a creative social media tool. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.
Meltwater IceRocket is a social media search engine which allows you to search Twitter, Facebook, the blogosphere, or all at once for any keywords you like.
GroupHigh is a blogger outreach tool that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, location, content, and more.
Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.
LiveFyre lets you collect and manage content from the social web.
Tailwind is a social media monitoring application for Pinterest users. It lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results.
ViralWoot is a Pinterest-based social media marketing platform for small and medium-sized businesses. You can add multiple accounts and view how your pins are performing, find which are your top performing boards, etc. using the built-in analytics reports.
TweetReach allows you to measure how well your tweets, keywords, hashtags, and search queries are doing on Twitter. TweetReach shows you the estimated potential of the tweets for any given query.
Keyhole is a real-time social media search tracking service that lets you track keywords, hashtags, and URLs on Twitter and Instagram. Users can monitor their analytics using easy to understand visual reports.
Riffle by CrowdRiff integrates with every Twitter platform and provides you with Twitter analytics, engagement, interest, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link consumers, bloggers, and online merchants by tagging images on the web. Users can earn money from every purchase made.
MutualMind is a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow lets you find an audience, measure and manage your social media presence.
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured lets you analyze and understand competitors, audiences, and conversations that matter to you across every social channel.
SocialBakers delivers deep, competitive social media analytics that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through the social noise, listen into the conversations that matter, measure online reputation, manage consumer relationships and boost the ROI of their social activities.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social networks. Find new and related topics, discover influencers, and gain valuable insights into communities that matter most to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.
Trackur provides fast, affordable, and simple social media monitoring of all social media and mainstream news, including Google Plus, Twitter, Facebook and many more.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, your teams can share content with their customers, prospects, and social networks.
Tweepi provides multiple ways to search for users that might be interested in your brand. Once you find your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via mobile notifications and email, and interested users may check your profile and follow back.
Followadder provides automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. You can search for Twitter followers in dozens of relevant business categories or search your geographical area.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts along with any other social service you use. Know which of your posts, tweets, videos or photos get the most engagement in seconds.
Twitterfall is based in the UK and lets users on Twitter view upcoming trends and patterns posted by users.
Wajam gives you search results based on what your friends share on top of your normal search results.
Addictomatic lets you instantly create a page that displays the latest buzz on any chosen topic.
Bitly lets you share, track and analyze your links.
My Top Tweet is a simple social monitoring tool that displays your best performing tweets.
SocialMention is a real-time social media search engine and analysis platform.
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
We hope you have found this information useful. To learn more about the benefits of using the WordPress web content management software to grow your business online, please see our related posts section below.
"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now
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