In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.
In this section, we look at a number of tracking tools that allow you to:
- Search, find, sort, organize and target users according to specific demographic criteria, their interests and behavior, etc.
- Listen in on online social conversations
- Identify key consumer buying signals.
This information lets you engage in meaningful conversations with potential prospects online and pitch them information about your products or services.
Let’s move on now to some of the actual tools and applications you can use for monitoring social media activity. If you are searching for better ways to improve your business results with social media, then here are dozens of cost-effective social media monitoring tools for internet marketers.
- WordPress And Social Media – Useful Tools For Measuring Social Performance
- Other Social Media-Related Services & Tools
- Meltwater Icerocket
- Unified Social / PageLevel
WordPress And Social Media – Useful Tools For Measuring Social Performance
(Discover what consumers are saying about you, your brand, or your competition on social media)
Wouldn’t it be great if there was a free, easy and simple way to access information about what is new in your niche or industry that could save you time doing research? Well, there is, and it’s called …
(Google Alerts – free web monitoring service)
Google Alerts is a free, simple and useful tool for keeping up-to-date with the latest news about all kinds of topics, staying informed about people, brands and companies, and monitoring what other people say about you and your business online.
Google Alerts is not only only a useful tool for managing your reputation online, but also for automatically gathering information about people, companies, and any subject you are interested in.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s robots crawl a new web page, news update, press release, blog post, a video, tweet, or any other indexable content related to that topic, it will automatically send you an email or RSS update.
To learn how to set up alerts with Google, see this tutorial: How To Set Up A Google Alert
Hootsuite is a social media management platform that lets you manage all of your social media profiles from one dashboard.
Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
To learn more, go here: Hootsuite
Buffer lets you schedule your social content. Add updates to your Buffer queue and Buffer will then automatically post the content for you.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps and a web browser extension.
To learn more, visit this site: Buffer
SocialMetricsPro is a plugin for WordPress that tracks social activity from leading social media networks like Facebook, Google+, Twitter, LinkedIn, StumbleUpon, Pinterest, and Digg.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.
We have written a comprehensive article on SocialMetrics. To learn more about this useful tool go here: SocialMetrics WordPress Social Analytics Plugin
Posting to Twitter, Facebook, WordPress, and Linkedin is time-consuming. To get all these tasks done usually requires using different web apps, plugins, or software. Sociocaster lets you do it all from one location.
Sociocaster includes powerful marketing and social features: professional image-sharing templates, viral video finder, video marketing tool, unlimited social account management (agency license), and much more.
Go here for more information: Sociocaster
SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.
More information: SproutSocial
SocialReport is a social intelligence platform that lets you track and manage all of your social network accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns data from your social channels using a simple and intuitive dashboard. You can organize data by business or customers, and track your own social profiles as well as competitor profiles.
More information: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
More info: Followerwonk Twitter Analytics
ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.
Visit this website to learn more: ManageFlitter
Beevolve.com is a social monitoring platform designed for SMBs, online marketers, content marketers, analysts, and community managers. Beevolve allows you to monitor your brand mentions, schedule and launch social media posts, and measure resulting sales, engagement, and conversion ROI, buzz, sentiment, etc. of all posts.
More information: Beevolve
HowSociable is a simple social media monitoring service that allows you to see how business or brands are mentioned on the social web.
HowSociable.com displays brand viability metrics and gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on those social sites.
Go here for more details: HowSociable
Mention is a social monitoring tool for every type of business, CEOs, agencies, marketers, etc..
Mention’s algorithms monitor billions of data points, so when someone mentions your brand online, you have access to real time actionable data that can help you with your business goals. Mention can also be used for collaborative monitoring (e.g. sharing alerts with other team members), and is cross-device compatible.
Go here for more info: Mention
With so many great social media monitoring tools available, it’s easy to forget that powerful software applications like Google Analytics can help monitor your social campaigns.
Visit the Hootsuite blog to view a six-step guide on tracking your social media links with Google Analytics.
Facebook not only lets you integrate follow, share, and like social media buttons and commenting features with your site, it also provides a comprehensive analytics tool called Facebook Insights. Facebook Insights lets you understand how your campaigns are performing on the Facebook social networking platform.
(Facebook.com – Insights)
Facebook Page Insights can help you analyze metrics like post reach, page likes, engagement, etc. This can help improve your business marketing efforts.
You can use Page Insights to learn about your posts — which are attracting the most comments, likes, and shares and to learn about your audience demographics. You can then use this information to publish targeted content when your ideal audience is on Facebook.
For more details, go here: Facebook Insights
Twitter Analytics let you see how your content is performing and gives you a monthly break down of your tweet impressions, profile visits, tweets, followers, and tweets linking back to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for marketing Twitter.
(Twitter.com – Tweet activity)
For more details, go here: Twitter Analytics
YouTube Analytics provides analytic reports to video publishers.
You can see views, traffic sources, visitor demographics, how many minutes users watched a video, earnings from video playbacks, and more.
Go here for more info: YouTube Analytics
Pinterest Analytics lets you see what Pins and boards people like most, what they save from your website, and how much traffic your site gets when you pin content to your boards. You can use the data to improve the way you pin.
Go here for more information: Pinterest Analytics
Other Social Media-Related Services & Tools
Many new tools and technologies are being launched each year to help businesses take advantage of social media.
The list below contains a number of other social media-related tools and services. Keep in mind that web technologies change. If anything changes in the list below, please let us know in the comment section.
A task management tool with a social twist. It lets you create personal and professional to-do lists and share your lists with colleagues, friends and family.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like “what should we write about?”, ”what keywords do we use to make our content discoverable?”, etc.
Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can publish and schedule updates, track conversations, access metrics and KPI, and deliver presentation-ready reports.
Broadcast live using your mobile device or webcam, share to your favorite social network or blog and engage with viewers. Share via your smartphone and stream content to your blog.
BlogDash connects brands looking for ways to promote their services and products with bloggers who are willing to write content aimed at bringing brands the positive media attention they are searching for.
accurately tap into the power of social listening about your brand, your market, or your products.
Buzzflash is an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action and participation.
CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contaxio lets you track your friends and followers on Twitter and other social networks.
Never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and discussions on social media channels such as Facebook, Twitter, Instagram and YouTube.
Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening, and use that information to make better business decisions.
Disqus is a free service that facilitates the growth and spread of online communities through blog comments and discussions. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos and videos.
Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online via social collaboration.
Meltwater IceRocket is a social media search engine which allows you to search the blogosphere, Facebook, Twitter, or all at once for any keywords you like.
GroupHigh is a blogger outreach software that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, location, topics, and more.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre lets you capture conversations from the social web.
Tailwind is a social media monitoring tool designed specifically for Pinterest. It lets you schedule pins, monitor analytics, analyze industry trends and measure results.
Viralwoot helps you grow Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing boards and pins, connect with influencers, and more.
TweetReach lets you measure the reach of your tweets for selected keywords, search queries, and hashtags. TweetReach estimates the potential reach of your tweets for any given query.
Keyhole is a real-time social media search tracking application that allows you to track URLs, keywords, and #hashtags on Twitter and Instagram. Users can monitor their analytics using easy to understand visual reports.
Riffle by CrowdRiff integrates with every Twitter platform (Sparkcentral, Spredfast, Spinklr, etc) and provides you with insight into the current and potential value of Twitter users, engagement, interest, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links bloggers, online merchants, and consumers by tagging images on the web. Users can earn money from every purchase made.
MutualMind is a complete social data platform for conducting social business One web-based solution gives you all the tools you need to display data on collaborative screens, detect moments or trends in social data and route the insights back to the enterprise instantly.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow lets you discover, measure and manage your social media presence.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured lets you analyze and understand the audiences, conversations, and competitors that matter to you across all social channels.
SocialBakers delivers powerful social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, find conversations that matter, measure their digital reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Find new and related topics, discover influencers, and get insights into the communities that matter most to you.
ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.
Trackur provides simple, fast, and affordable social media monitoring.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, teams can share content with their customers, social networks, and prospects.
Tweepi provides different ways of searching for users that might have an interest in your brand. After finding your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via email and mobile notifications, and if they are interested, they may check your profile and follow you back.
Followadder provides users with automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.
Twellow is like the Yellow Pages for Twitter. Twellow lets you search for followers on Twitter in hundreds of business categories or search your geographical area.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts and any other social service you use. Know which of your tweets, posts, videos or photos get the most engagement in seconds.
Twitterfall lets users on Twitter view upcoming trends and patterns posted by users in the form of tweets.
Wajam is a tool that displays search results of what your friends are sharing above your normal search results.
Instantly create a page with the latest buzz on any chosen topic.
Bitly lets you share, track and analyze your links.
My Top Tweet displays your top 10 performing tweets.
SocialMention is a real-time social search and analysis platform.
Twazzup provides real-time Twitter analytics and monitoring.
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
We hope you have found this information useful. To learn more about using WordPress to grow your business online, please see other tutorials we have published here on WPCompendium.org.
"I was absolutely amazed at the scope and breadth of these tutorials! The most in-depth training I have ever received on any subject!" - Myke O'Neill, DailyGreenPost.com
Disclaimer: WordPress and its related trademarks are registered trademarks of Automattic, Inc. This site and the services and products offered on this site are not associated, affiliated, sponsored, or endorsed by WordPress, nor have they been tested, certified, or reviewed by WordPress. The owner, contributors and/or advertisers may derive financial benefit from sales of items linked to, reviewed, or advertised on this site.
Did you enjoy this article? If so, please consider sharing this article with anyone thinking of starting a business online using the social links below.