In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.
In this section, we examine a number of tracking tools, services and applications that let you:
- Search, find, segment, filter and organize users according to specific demographic criteria, psychographics, etc.
- Listen in on social conversations online
- Identify consumer buying signals.
This information will let you start a meaningful conversation with your audience and pitch them information about your products or services.
Let’s move on now to some of the actual tools you can use to monitor social media content. If you’ve been searching for smarter ways to increase sales with social media, then here are the best social media analytics tools & resources
for business owners and WordPress users.
- Social Media Tracking Tools For WordPress
- Other Social Media-Related Web Tools
- Unified Social / PageLevel
Social Media Tracking Tools For WordPress
(Discover what people are saying about you, your brand, and your competitors on social media)
Wouldn’t it be great if there was a free and simple way to access information about what is new in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …
(You can monitor the web for new content with Google Alerts)
Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with the latest news and information about all kinds of topics, stay informed about people, brands and companies, and track what is being published online about you and your business.
Google Alerts is not only only a great tool for helping you manage your reputation online, but also for automatically receiving information about people, brands, companies, and any other subject you are interested in.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots crawl a new web site, news update, press release, blog post, a video, tweet, or any other indexable content related to that topic, you will automatically receive an email or RSS update.
If you would like to learn how to set up alerts with Google, see this simple step-by-step tutorial: Setting Up Google Alerts – A Step-By-Step Tutorial
Hootsuite is a social management application that lets you manage all of your social media profiles from a single dashboard.
Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More info: Hootsuite
Buffer lets you schedule social content. You add updates to your Buffer account and Buffer will post the content for you at spaced intervals.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps and a web browser extension.
Go here to learn more: Buffer
(SocialMetrics WordPress Social Media Analytics Plugin)
SocialMetrics is a plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social SEO improvement system.
Go here if you want to learn more Social Metrics Pro: Social Metrics Pro WordPress Social Media Analytics Plugin
Posting to WordPress, Facebook, Linkedin, and Twitter is time-consuming and to get all of these tasks done usually requires using different plugins, web applications, and tools. With Sociocaster, you can do this all from one single location with just a few clicks.
Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes lots of powerful social and marketing features: image-sharing templates, Facebook fanpage search tool, video marketing tool, agency license to manage unlimited social media accounts, and more.
More information: Sociocaster
SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.
Go here for more details: SproutSocial
SocialReport is a social intelligence platform that lets you track and manage all of your social network accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays data from your social channels on a simple and intuitive dashboard. You can organize your data by customers or business, and track competitor profiles in addition to your own.
For more information, go here: SocialReport
Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
For more details, visit this website: Followerwonk
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.
For more information, go here: ManageFlitter
Beevolve.com is a social media monitoring tool for SMBs, online marketers, analysts, community managers, and content marketers. Beevolve lets you track your social media mentions, schedule and launch social media posts, and measure resulting sales, conversion, and engagement metrics, social buzz, sentiment, etc. of all your posts.
Go here to learn more: Beevolve
HowSociable is a simple tool that lets you monitor how your brand is mentioned on the social web.
How Sociable displays brand viability metrics. It gives you a “social magnitude” score that lets you know how well you are doing across social media sites.
More information: HowSociable
Mention allows anyone to know what’s being said about them online and on social media.
Mention’s algorithms monitor billions of data points, so when someone mentions your brand online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows collaborative monitoring.
Visit this site to learn more: Mention
Google Analytics is not just a web analytics tool used to measure web traffic, visitor behaviour, unique page views and page view duration, identify visitor web browsers, etc., it can also track posts made to your social sites.
Hootsuite has published a simple step-by-step tutorial on how to track social media links with Google Analytics on their blog.
Facebook not only lets you add follow, share, and like social media plugins and commenting features to your site, it also provides a comprehensive analytics tool called Facebook Insights. This tool lets you see how your campaigns are performing on Facebook.
(Facebook – Insight Types)
Facebook Page Insights provides multiple metrics and analytics that can help better understand how users are engaging with your Page. You can then use this information to improve your marketing efforts.
You can use Facebook’s Page Insights to see which of your posts are attracting the most shares, comments, and likes and to learn about your audience demographics. You can then use this data to create more of the type of content that your audience is interested in.
To learn more, visit this website: Facebook Insights
Twitter Analytics let you see how your content is performing and gives you a break down of your followers, top tweets, profile visits, tweet impressions, and tweets linking back to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.
(Twitter.com – Tweet activity)
Go here for more info: Twitter Analytics
YouTube Analytics provides analytics to publishers.
You can monitor the performance of your channel and videos with up-to-date metrics and reports like the realtime, overview, watch-time, engagement, and earnings reports.
For more information, go here: YouTube Analytics
Pinterest Analytics helps you see what people like from your profile, and what they save from your website. With Pin insights, you can get information that helps you learn what your audiences want.
More info: Pinterest Analytics
Other Social Media-Related Web Tools
New tools and technologies are being launched each year to help businesses make sense of social media.
Here are some other social media applications. Keep in mind that web technologies change. If any of the tools below change, please let us know in the comment section.
Wunderlist is a task management tool with a social twist. It lets you create professional and personal to-do lists and share these lists with friends, colleagues and family.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.
Create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and receive quality answers.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content discoverable?”, etc.
Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, monitor conversations, publish and schedule updates, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your mobile device or webcam, share to your blog or favorite social network and engage with your viewers. Share via your smart device and stream content to your blog.
BlogDash connects brands looking to promote their services and products with bloggers willing to write content aimed at bringing brands the positive attention they are looking for.
BrandWatch is a social media monitoring platform that helps marketers capture, analyze and share insights from social data to better evaluate the value of marketing social.
Buzzflash is an independent platform for transformative ideas that features daily headlines aimed at inspiring direct action.
CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the GooglePlus circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contaxio monitors your followers and friends on Twitter and provides detail that helps you decide when to follow back.
Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels like Facebook, Twitter, YouTube and Instagram.
Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening on social media, and use that information to make better business decisions.
Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Disqus is used by millions of websites covering pretty much any topic imaginable.
Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos or photos.
Everytime is a creative social media tool. If you work with images, videos, or audio, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online with social collaboration.
Icerocket is a social search engine which allows you to search Facebook, Twitter, the blogosphere, or all of these for any keywords you like.
GroupHigh is a blogger outreach tool that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, topics, location, and more.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.
LiveFyre lets you access user-generated content (UGC) from the social web.
Tailwind is a Pinterest management, marketing, and analytics tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results.
ViralWoot is a social media marketing platform that lets business using Pinterest schedule, promote, manage and grow their accounts. You can add multiple accounts and view how your pins are performing, find which are your top performing boards, etc. with the built-in analytics reports.
TweetReach lets you measure how well your tweets, search queries, hashtags, and keywords are performing on Twitter. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can monitor their analytics using easy to understand visual reports.
Riffle by CrowdRiff integrates with 16 Twitter platforms (SocialEngage, TweetDeck, Twilert, etc) and provides you with Twitter analytics, engagement, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links consumers, online merchants, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.
MutualMind provides a complete social data platform for conducting social business One web-based solution gives you all the tools you need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow provides powerful tools designed to help you grow and manage your social media presence.
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured provides easy social media analytics for your data in a single place.
SocialBakers delivers powerful social media stats that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, listen into the conversations that matter, measure their online reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Find new and related topics, discover influencers, and gain valuable insights into the communities that matter most to you.
ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through various channels across the Enterprise.
Trackur provides fast, affordable, and simple social media monitoring.
Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, teams can share content with their prospects, social networks, and customers.
Tweepi provides a number of different ways to search for users that might have an interest in your brand. After finding your targeted group of users, you can then easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via email and mobile notifications, and interested users may check your profile and follow you back.
Followadder provides you with automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search many business categories, or your geographical area for Twitter followers.
TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other social service you use. You can quickly know which of your posts, tweets, videos or photos get the most engagement.
Twitterfall lets users on Twitter view upcoming trends and patterns posted by users.
Wajam is a tool that gives you search results of what your friends are sharing online on top of your normal search results.
Instantly create a page with the latest buzz on any topic.
Bitly lets you share, track and analyze your links.
MyTopTweet is a simple social monitoring tool that shows your top performing tweets.
SocialMention is a real-time social search and analysis platform.
Twazzup provides real-time monitoring and analytics for Twitter.
TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.
We hope that you have found this information useful. To learn more about the benefits of using the WP CMS platform to grow your business online, please see our related posts section below.
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