In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.
In this section, we look at a number of tracking tools, services and applications that let you:
- Search, find, segment, organize and target users according to specific demographics, psychographics, etc.
- Listen to social conversations online
- Identify key consumer buying signals.
With this information, you can start meaningful conversations with your audience and pitch them information about your products or services.
Let’s move on now to some of the actual technologies you can use for monitoring social media activity. If you’ve been searching for smarter ways to improve your business results using social media, then check out our list of 30 cost-effective social monitoring tools and resources for business marketing.
Table of Contents
- WordPress Social Media Monitoring – Useful Resources
- Other Social Media-Related Services And Aplications
- Meltwater Icerocket
- Unified Social / PageLevel
WordPress Social Media Monitoring – Useful Resources
(Discover what people are saying about you, your brand, or your competitors on social media)
Is there a free and simple way to know what is happening in your industry or niche so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …
(Google Alerts – free web monitoring service)
Google Alerts is one of the simplest and most useful online tools available for keeping up with the latest news about all kinds of topics, staying informed about people, brands and companies, and tracking what other people are publishing about you and your business online. Google Alerts is also free.
Google Alerts is not only great for managing your reputation online, but also for automatically receiving information about people, companies, and any topic you are interested in.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s robots (Googlebot) index a new web page, news update, blog post, press release, a tweet, video, or any other content related to that topic, it will automatically send you an email or RSS update.
We’ve created a simple tutorial on how to set up alerts with Google here: How To Set Up A Google Alert - 3 Easy Steps
Hootsuite is a social management application that lets you manage all of your social profiles from one dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
For more information, go here: Hootsuite
Buffer lets you schedule social content. Add updates to your Buffer queue and Buffer will then post it for you.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps for Android and iOS devices and a web browser extension.
For more details, go here: Buffer
Social Metrics Pro is a WordPress plugin that monitors Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.
To learn more about SocialMetrics, refer to this article: Social Metrics Social Analytics Plugin For WordPress
(Sociocaster – Social media management for online marketers)
Sociocaster is easy to use and works for any marketer or business. You can easily schedule messages, engage with your audiences, manage your social media networks, and measure ROI from one easy to use dashboard.
Sociocaster includes lots of powerful marketing and social features: a powerful visual designer, popular Twitter topics discovery tool, responsive mobile UI, unlimited social media account management (agency license), and much more.
For more details, go here: Sociocaster
SproutSocial is a robust social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.
Visit this website to learn more: SproutSocial
SocialReport is an all-in-one social media management solution that allows you to track and manage all of your social network accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns data from your social channels using a simple and intuitive dashboard. You can quickly and easily organize your data by business or customers, and track competitor profiles in addition to your own.
More info: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter on any profile data: bio, location, name, who they follow, etc., compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
Go here to learn more: Followerwonk
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.
Go here for more information: ManageFlitter
Beevolve is a social media monitoring tool for small and medium sized businesses, analysts, content marketers, community managers, and online marketers. It lets you track your brand mentions, schedule and launch social media posts, and measure resulting sales and engagement, sentiment, buzz, etc. of posts.
For more information, go here: Beevolve
HowSociable is a simple tool that allows you to see how business and brands are mentioned across different social platforms.
How Sociable displays brand viability metrics across more than 30 social channels and gives you a “social magnitude” score that lets you know how well you are doing on social media, and which channels can be improved.
Visit this site to learn more: HowSociable.com
Mention is a social media monitoring tool for all kinds of businesses, CEOs, agencies, marketers, etc., and allows anyone to know what’s being said about them on websites, blogs, news sites, Facebook, Twitter, and YouTube.
Mention’s algorithms take billions of data points into account, so when someone mentions your business online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention provides apps for mobile and desktop users.
More information: Mention
Google Analytics is not just a web analytics software application that reports unique page views, website traffic, visitor behaviour, which website links attract the most clicks, etc., it can also monitor social campaign links.
Visit the Hootsuite blog for a great 6-step guide on tracking your social media links with Google Analytics.
Facebook not only lets you integrate like, share, and follow social plugins and commenting features with your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your site is performing on Facebook’s social networking platform.
(Facebook.com – Insights)
The Facebook Insights dashboard can be accessed by any page administrators and can help improve your marketing efforts by allowing you to track active users on your Page.
You can use Page Insights to see which of your posts are attracting the most comments, likes, and shares and to learn about about your audience. You can then use this information to create more of the types of posts that your audience is hungry for.
Go here for more details: Facebook Insights
Twitter Analytics let you see how your content is performing and gives you a break down of your tweet impressions, profile visits, followers, top tweets, and top tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for Twitter.
(Twitter – Tweet activity)
Visit this website to learn more: Twitter Analytics
YouTube Analytics provides analytic reports to video publishers.
You can monitor traffic sources, visitor demographics, views, how many minutes users watch videos, total estimated earning from playbacks, etc.
For more details, go here: YouTube Analytics
Pinterest Analytics helps you explore what Pins and boards people like most, what they save from your website, and how much traffic your site gets when you pin new content. With Pin insights, you can get data about your audience so you can learn what they want more of.
For more information, go here: Pinterest Analytics
Other Social Media-Related Services And Aplications
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media-related tools. Keep in mind that web technologies are continually evolving. If anything changes in the list below, please contact us.
Wunderlist is a task management tool with a social twist. Create personal and professional lists and share these lists with family, friends and colleagues.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.
Create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and receive quality answers.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology was acquired by ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ deep data science patent protected technology enables customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can schedule and publish updates, access metrics and KPI, follow conversations, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with your viewers. Share via your smartphone and stream content to your blog.
BlogDash links brands searching for ways to promote their services and products with bloggers willing to write content designed to bring brands the positive media attention they are looking for.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action.
CircleCount is a Google+ education resource. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on influencers and customers, manage multiple profiles and schedule posts, and view Twitter analytics data.
Contax.io tracks your followers and friends on Twitter and provides detail that can help you decide when to follow back.
Conversocial provides cloud-based social customer service solutions that help brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels like Facebook, Twitter, Instagram and YouTube.
Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your marketing, sales organizations, and customer service..
Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime is a creative social media tool. If you work with sounds, images, or videos, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.
Meltwater IceRocket is a social search engine which allows you to search the blogosphere, Facebook, Twitter, or all at once for any keywords you like.
GroupHigh is a blogger outreach tool that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, topics, location, and more.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Twitter, and Instagram content from fans into an interactive display.
Tailwind is a Pinterest analytics, marketing, and management tool. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results and performance across the Pinterest network.
ViralWoot (formerly Pinwoot) is a Pinterest-based social media marketing tool for small and medium-sized businesses. You can add multiple accounts and view how your pins are performing, find which are your top performing boards, etc. using the built-in analytics reports.
TweetReach lets you measure the reach of your tweets for your keywords, hashtags, and searches. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole is a real-time social media search monitoring tool that allows users to track URLs, #hashtags, and keywords on Twitter and Instagram. Analytic results are presented to users using easy to understand visual reports.
Riffle by CrowdRiff integrates with over a dozen Twitter platforms and provides you with insight into the current and potential value of Twitter users, engagement, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link consumers, online merchants, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution gives you all the tools you need to display data on collaborative screens, detect trends or moments in social data and route the insights back to the enterprise instantly.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow provides powerful tools designed to help you grow and manage your social media presence.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers delivers powerful social media stats that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through the social noise, listen into the conversations that matter, measure their digital reputation, manage consumer relationships and boost their social activities’ ROI.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Discover influencers, find new and related topics, and get insights into communities that matter most to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides simple, affordable, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their prospects, social networks, and customers.
Tweepi provides multiple ways to search for users that could be interested in your brand. Once you find your targeted group of users, you can easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile and email notifications, and if they are interested, they can check your profile and follow back.
Followadder provides automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search hundreds of relevant business categories, or your geographical area for followers on Twitter.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, Instagram and YouTube accounts and any other social service you use. You can quickly discover which of your tweets, posts, photos, or videos get the most engagement.
Twitterfall is based in the UK and lets Twitter users view upcoming trends and patterns posted by users.
Wajam is a tool that displays search results based on what your friends share on top of your normal search results.
Addict-o-matic lets you instantly create a page with the latest buzz on any topic.
Bitly can help you optimize content, analyze social media engagement, and measure how you’re spending your budget.
My Top Tweet is a simple social monitoring tool that shows your best performing tweets.
SocialMention is a real-time social search and analysis platform.
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
We hope you have found this information useful. To learn more about using the WP website publishing platform to grow your business online, please see our related posts section below.
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