In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.
In this section, we look at a number of monitoring tools, services and applications that allow you to:
- Search, find, sort, organize and target users according to demographic criteria, their interests and behavior, etc.
- Listen in on online social conversations
- Identify buying signals.
With this information, you can engage in meaningful conversations with a targeted audience and pitch them your message.
Let’s move on now to some of the actual tools you can use for monitoring social media content. If you’ve been searching for smarter ways to improve your business results using social media, then check out this list of the top social media analytics tools & resources.
- WordPress And Social Media – Useful Social Monitoring Resources
- Other Social Media Tools
- Meltwater Icerocket
- Unified Social / PageLevel
WordPress And Social Media – Useful Social Monitoring Resources
(Discover what people are saying about you, your brand, or your competitors on social media)
Wouldn’t it be great if there was a free, easy and simple way to access information about what is happening in your niche or industry that would save you time doing research? Well, there is. It’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is simple, useful and free tool from Google that lets you keep up with the latest news about all kinds of topics, stay informed about people and companies, and track what other people post about you and your business online.
Google Alerts is not only only a great social media monitoring tool for helping you manage your reputation online, but also for automatically gathering news about people, companies, and any topic you need to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots crawl a new web site, blog post, news update, press release, a tweet, video, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
To learn how to set up Google alerts, see this simple tutorial: How To Set Up Google Alerts In 3 Simple Steps
Hootsuite is a social media management application that lets you manage all of your social profiles from an easy to use dashboard.
Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with teams.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Visit this website to learn more: Hootsuite
Buffer lets you schedule your social content. You add updates to your Buffer queue and it will be posted for you at spaced out intervals over the day.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a web browser extension and as a mobile app for iOS and Android devices.
More info: Buffer
(SocialMetricsPro WordPress Social Plugin)
SocialMetrics is a plugin that lets you monitor Tweets, Likes, Pins, +1s and other social signals from your WP Dashboard.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social search improvement system.
We have written a detailed article about SocialMetrics. For more details about this useful plugin, go here: SocialMetrics
(Sociocaster – Social media management for online marketers)
Posting to your Twitter, WordPress, Facebook, and Linkedin accounts is time-consuming. To get all these tasks done usually requires using different software, plugins, or web apps. With Sociocaster, you can do this all from one single location with just a few clicks.
Sociocaster is ideal for entrepreneurs and internet marketers. It includes powerful social and marketing features: a powerful visual designer, viral video finder and posting tool, bulk content import and schedule feature, unlimited social media account management (agency license), and much more.
Go here for more information: Sociocaster
SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.
For more information, go here: SproutSocial
SocialReport is an all-in-one social media management and reporting tool that allows you to track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can organize data by business or customers, and track your own social profiles as well as competitor profiles.
For more details, go here: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
More information: Followerwonk Twitter Analytics
ManageFlitter provides you with a set of easy to use tools that empowers work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.
For more information, go here: ManageFlitter
Beevolve.com is a social monitoring tool designed for SMBs, analysts, content marketers, online marketers, and community managers. It lets you track your social media mentions, schedule and launch social media posts, and measure resulting engagement, conversion, and sales ROI, sentiment, buzz, etc. of all posts.
For more details, visit this site: Beevolve
HowSociable is a simple tool that lets you monitor how your brand is mentioned across various social media platforms.
HowSociable.com displays brand viability metrics across 35+ social sites and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.
More info: HowSociable.com
Mention is a social media monitoring tool for businesses, agencies, CEOs, marketers, etc..
Mention’s algorithms monitor billions of data points, so when someone mentions your business online, you have access to real time actionable data that can help you with your business goals. Mention also allows collaborative monitoring.
For more information, go here: Mention
Google Analytics is not only an analytics software application that measures website traffic, visitor behaviour, web page views, where your best visitors are coming from, etc., it can also help you track posts made to your social campaigns.
Visit the Hootsuite blog to read a tutorial on tracking social media links with Google Analytics.
Facebook not only lets you add social plugins to your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your content is performing on the Facebook social platform.
(Facebook.com – Insights)
Facebook Insights provides multiple metrics and analytics that can help you analyze metrics like post reach, engagement, page likes, etc.. You can then use this data to improve your marketing efforts.
You can use Page Insights to learn about your posts — which are attracting the most comments, shares, and likes and to learn about audience demographics. You can then use this information to publish targeted content to Facebook users.
Go here for more information: Facebook Insights
Twitter Analytics let you see how your content is performing and provides a break down of your profile views, tweet impressions, followers, top tweets, and top tweets linking back to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for Twitter.
(Twitter – Tweet activity)
Visit this website to learn more: Twitter Analytics
YouTube Analytics provides analytics to video publishers.
You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the real time, overview, engagement, earnings, and watch-time reports.
Visit this website to learn more: YouTube Analytics
Pinterest Analytics lets you explore metrics about the people who engage with your business, what Pins and boards people like most, what they save from your website, what devices people are using, and how much traffic your site gets when you pin new content. With Pin insights, you can get information that helps you learn who your audience is and what they want.
To learn more, visit this website: Pinterest Analytics
Other Social Media Tools
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media-related services. Keep in mind that web technologies continually evolve. If anything changes in the list below, please let us know.
Wunderlist is a task management tool with a social twist. Create personal and professional to-do lists and share your lists with family, colleagues and friends.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ technology allows customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content discoverable?”, etc.
Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, track conversations, schedule and publish updates, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your mobile device or webcam, share to your blog or favorite social network and engage with viewers. Share via your smartphone and stream content to your blog.
BlogDash links brands searching for ways to promote their products and services with bloggers willing to write content designed to bring brands the positive media attention they are searching for.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct action and participation.
CircleCount is a Google Plus education resource. CircleCount lets you discover all of the Google Plus circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on influencers and customers, manage multiple profiles and schedule posts, and analyze Twitter data.
Contax.io lets you track your friends and followers on Twitter and other social networks and manage relevant, real-time relationship data.
Never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and discussions on social media channels such as Facebook, Twitter, YouTube and Instagram.
Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your marketing, customer service, and sales organizations..
Disqus is a social tool that helps improve conversations online. Disqus is used by millions of websites covering pretty much any topic imaginable.
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime is a collaboration app for creatives. If you work with audio, images, or videos, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.
Meltwater IceRocket is a social media search engine which allows you to search Twitter, Facebook, the blogosphere, or all at once for any keywords you like.
GroupHigh is a blogger outreach tool that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, topics, content, and more.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Facebook, and Instagram content from fans into an interactive display.
Tailwind is a social media monitoring application designed specifically for Pinterest users. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure results and performance across the entire Pinterest network.
Viralwoot (formerly Pinwoot) is a Pinterest-based social media marketing tool for small and medium-sized businesses. You can add multiple accounts and view the performance of your boards and pins using the built-in analytics reports.
TweetReach lets you measure how well your tweets, hashtags, keywords, and search queries are performing on Twitter. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring social performance.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their performance results using easy to understand visual reports.
Riffle integrates with over a dozen Twitter platforms and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links online merchants, consumers, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Users can earn money from every purchase made.
MutualMind is a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in social data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
Find out how influential are you on Twitter.
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers delivers deep, competitive social media analytics that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the globe. Users can cut through the social noise, find conversations that matter, measure their digital reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Simply type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Find new and related topics, discover influencers, and get insights into the audiences that matter to you.
ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.
Trackur provides affordable, fast, and simple social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their customers, social networks, and prospects.
Tweepi provides multiple ways of searching for users that could have an interest in your brand. After finding your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via email and mobile notifications, and interested users can check your profile and follow back.
Followadder provides users with automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. You can search dozens of relevant business categories, or your geographical area for followers on Twitter.
TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other social service you use. You can quickly learn which of your tweets, posts, photos, or videos get the most engagement.
Twitterfall is a UK-based service that lets Twitter users access upcoming trends and patterns posted by other Twitter users in the form of tweets.
Wajam displays search results based on what your friends share above your normal search results.
Instantly create a page that displays the latest buzz on any topic of your choice.
Bitly lets you share, track and analyze your links.
MyTopTweet shows your top performing tweets.
SocialMention is a real-time social search engine and analysis platform.
Twazzup provides real-time monitoring and analytics for Twitter.
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
We hope you have found this information useful. To learn more about using the WordPress CMS software to grow your business online, please see our related posts section below.
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