In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.
In this section, we examine a number of monitoring tools that allow you to:
- Search, find, sort, organize and target users according to specific demographic criteria, their interests and behavior, etc.
- Listen in on social conversations online
- Identify buying signals.
With this information, you can engage in meaningful conversations with consumers and pitch them information about your products or services.
Let’s move on now to some of the actual tools you can use to monitor social media content. If you’ve been looking for cost-effective ways to increase sales with social media, then check out our list of the top social media analytics tools and resources.
- WordPress And Social Media – Useful Resources For Measuring Social Indicators
- Other Social Media Tools
- Meltwater Icerocket
- Unified Social / PageLevel
WordPress And Social Media – Useful Resources For Measuring Social Indicators
(Discover what consumers are saying about you, your brand, or your competitors on social media)
Is there a free, easy and simple way to access information about what is happening in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is, and it’s called …
(You can monitor the web for new content with Google Alerts)
Google Alerts is simple, useful and free tool from Google that lets you keep up with news about all kinds of topics, stay informed about people and companies, and monitor what other people say about you and your business online.
Google Alerts is not only useful for managing your reputation online, but also for automatically gathering information about people, companies, or any topic you need to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots (Googlebot) crawl a new web site, news update, blog post, press release, a tweet, video, or any other indexable content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.
If you want to learn how to set up alerts with Google, see this simple step-by-step tutorial: How To Set Up A Google Alert - 3 Quick And Easy Steps
Hootsuite is a social media management platform that lets you manage all of your social media profiles from a single dashboard.
Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with team members.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More information: Hootsuite
Buffer lets you schedule social content. You add updates to your Buffer account and Buffer will post the content for you at spaced intervals.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps and a web browser extension.
More information: Buffer
Social Metrics Pro is a plugin for WordPress that tracks social signals across leading social networks like Facebook, Twitter, GooglePlus, Pinterest, LinkedIn, Digg, and StumbleUpon.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.
We have written a comprehensive article on SocialMetrics. To learn more, go here: SocialMetrics Social Media Analytics Plugin For WordPress
(Sociocaster – Social media management for online marketers)
Posting to your Twitter, Linkedin, WordPress, and Facebook accounts is time-consuming and to get all of these tasks done usually requires different web applications, and tools, plugins. With Sociocaster, you can do this all from one single location.
Sociocaster includes lots of powerful marketing and social features: image-sharing designs, royalty-free image finder, bulk content import & schedule feature, agency license to manage unlimited social accounts, and much more.
More info: Sociocaster
SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.
Visit this site to learn more: SproutSocial
SocialReport is a social intelligence platform that allows you to track and manage all of your social network accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns data from your social channels on a simple and intuitive dashboard. You can organize your data by business or customers, and track competitor profiles in addition to your own.
More information: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that lets you search Twitter bios to connect with anyone, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..
Go here to learn more: Followerwonk
ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.
More info: ManageFlitter
Beevolve.com is a social monitoring tool designed for small and medium sized businesses, online marketers, analysts, content marketers, and community managers. Beevolve allows you to monitor your social media mentions, schedule and launch social media posts, and measure engagement, conversion, and sales ROI, buzz, sentiment, and more of all posts from a single platform.
To learn more, go here: Beevolve
HowSociable is a simple tool that lets you monitor how your brand is mentioned across different social media properties.
How Sociable displays brand viability metrics and gives you a “social magnitude” score that lets you know how well you are doing on social media.
For more details, go here: HowSociable
Mention is a social media monitoring tool for every kind of business, marketers, CEOs, agencies, etc., and allows anyone to know what’s being said about them online and on social media.
Mention uses algorithms that take billions of data points into account, so when someone mentions your keyword online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows for collaborative monitoring (e.g. sharing alerts with different team members), and is cross-device compatible.
For more information, go here: Mention
Google Analytics is not only an analytics tool that measures visitor behaviour, web traffic, web page view duration, your site’s best performing links, etc., it can also track posts made to your social accounts.
Facebook not only lets you integrate share, like, and follow social media plugins and commenting features with your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your site is performing on the Facebook social networking platform.
(Facebook – Insight Types)
Facebook Insights provides multiple metrics and analytics that can help see data about your audience on Facebook. You can then use this information to improve your marketing efforts.
You can use Page Insights to see which of your posts are attracting the most comments, shares, and likes and to learn about the demographics of your audience. You can then use this information to publish content when your content is most likely to reach more targeted people.
Go here to learn more: Facebook Insights
Twitter Analytics let you see how your content is performing and gives you a breakdown of your followers, top tweets, profile views, tweet impressions, and top tweets linking back to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for Twitter.
(Twitter.com – Tweet activity)
Go here for more information: Twitter Analytics
YouTube Analytics provides analytic reports to video publishers.
You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, real-time, watch-time, earnings, and engagement reports.
More information: YouTube Analytics
Pinterest Analytics helps you see what Pins and boards people like most, and what they save from your website. You can get data about your audience so you can learn what they want more of.
Visit this site to learn more: Pinterest Analytics
Other Social Media Tools
Many new tools and technologies are being launched each year to help businesses make sense of social media.
The list below contains a number of other social media worth knowing about. Keep in mind that new web technologies change. If anything changes in the list below, please contact us.
A task management tool with a social twist. It lets you create professional and personal lists and share your lists with colleagues, friends and family.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and get their questions answered.
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Appinions’ technology allows customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can track conversations, access metrics and KPI, schedule and publish updates, and deliver presentation-ready reports.
Broadcast live using your mobile device or webcam, share to your favorite social network or blog and engage with your viewers. Share via your smart device and stream content to your blog.
BlogDash brings brands and bloggers together. Bloggers choose the kinds of opportunities they would like to be contacted about.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action.
CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io tracks your followers and friends on Twitter and provides detail that can help you choose when to follow back.
With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and discussions on social media channels such as Twitter, Facebook, YouTube and Instagram.
Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your customer service, marketing, and sales organizations..
Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online via social collaboration.
Meltwater IceRocket is a social search engine which lets you search the blogosphere, Facebook, Twitter, or all of these for any keywords you like.
With GroupHigh you can promote your clients, products, or company using a blogger outreach tool that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, location, content, and more.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Facebook, and Twitter content from fans into an interactive display.
Tailwind is a social media monitoring application designed specifically for Pinterest. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results.
ViralWoot helps you gain more Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing pins and boards, connect with influencers, and more.
TweetReach allows you to measure the reach of your tweets for hashtags, search queries, and your keywords. TweetReach shows you the estimated potential of the tweets for your given query.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their performance metrics using easy to understand visual reports.
Riffle by CrowdRiff integrates with over a dozen Twitter platforms (SocialEngage, Attensity, Salesforce Desk, etc) and provides you with Twitter analytics, engagement, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link bloggers, online merchants, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
Find out how influential are you on Twitter.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers delivers deep, competitive social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, find the conversations that matter, measure online reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Find new and related topics, discover influencers, and gain valuable insights into communities that matter to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides affordable, fast, and simple social media monitoring of all social media and mainstream news, including Facebook, Twitter, Google+ and many more.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, teams can share content with their prospects, social networks, and customers.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.
Followadder provides you with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
Twellow is like the Yellow Pages for Twitter. Twellow lets you search for followers on Twitter in dozens of business categories or search your geographical area.
TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other service you use. Find out which of your posts, tweets, videos or photos get the most engagement in seconds.
Twitterfall is based in the UK and lets Twitter users view upcoming trends and patterns posted by users.
Wajam is a tool that gives you search results based on what your friends share on top of your normal search results.
Addictomatic lets you instantly create a page with the latest buzz on any chosen topic.
Bitly lets you analyze social media engagement, optimize content, and measure exactly how you’re spending your budget.
MyTopTweet shows your top 10 performing tweets.
SocialMention is a real-time social media search and analysis platform.
Twazzup provides real-time Twitter monitoring and analytics.
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
We hope you have found this information useful. To learn more about the benefits of using the WordPress web content management software to grow your business online, please see other posts we have published on this site.
"Your training is the best in the world! It is simple, yet detailed, direct, understandable, memorable, and complete." Andrea Adams, FinancialJourney.org
Disclaimer: We have no association with WordPress or any products written about on this website. We may derive a financial benefit or affiliate commission from the sale of products mentioned on this site. All images and information sourced from product websites remain the copyright of their respective owners and have been used only for training and illustrative purposes.
Did you find this tutorial useful? Please feel free to share this information with other website owners using the social buttons below.