In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.
In this section, we look at a number of monitoring tools, services and applications that let you:
- Search, find, sort, organize and target users according to specific demographics, their interests and behavior, etc.
- Listen to online social conversations
- Identify key buying signals.
With this information, you can start meaningful conversations with a targeted audience and pitch them information about your products or services.
Let’s move on now to some of the actual technologies you can use for monitoring social media activity. If you’ve been searching for cost-effective ways to improve your business results with social media, then here are more than 25 social analytics tools for businesses and WordPress users.
Table of Contents
- Media Monitoring Tools For Business Owners
- Other Social Media-Related Tools
- Unified Social / PageLevel
Media Monitoring Tools For Business Owners
(Discover what people are saying about you, your business, or your competition on social media)
Is there a simple and easy way to access information about what is going on in your niche or industry that will save you a massive amount of time doing research? Yes, there is, and it’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is one of the easiest and most useful tools available online for keeping up with news about all kinds of topics, staying informed about people and companies, and monitoring what is being written about you and your business online. It’s also free.
Google Alerts is not only only a great social media monitoring tool for managing your reputation online, but also for automatically receiving information about people, companies, or any other topic you are interested in.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s robots crawl a new web site, blog post, news update, press release, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
To learn how to set up alerts with Google, see this tutorial: Google Alerts – A Step-By-Step Tutorial
Hootsuite is a social media management platform that lets you manage all of your social media activities from a single dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with team members.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Visit this site to learn more: Hootsuite
Buffer lets you schedule your social content. Add updates to your Buffer queue and Buffer will then post it for you at spaced intervals.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer also provides mobile apps and a web browser extension.
Go here to learn more: Buffer
(SocialMetrics Social Media Analytics Plugin For WordPress)
Social Metrics Pro is a WordPress plugin that tracks social activity across leading social media networks like Facebook, Google Plus, Twitter, LinkedIn, Digg, StumbleUpon, and Pinterest.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social search improvement system.
We have written a comprehensive article about Social Metrics. Go here to learn more: Social Metrics Pro
(Sociocaster – Social media management for entrepreneurial marketers)
Sociocaster is easy to use and works for any marketer or business. You can easily manage your social media networks, schedule messages, engage with audiences, and measure ROI from one easy-to-use dashboard.
Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful marketing and social features: image-sharing templates, viral video finder and posting tool, bulk content importing and scheduling, agency license to manage unlimited social accounts, and much more.
Go here for more info: Sociocaster
SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, custom reports and analytics, mobile apps, RSS feed integration, etc.
More information: SproutSocial
SocialReport is an all-in-one social media management solution that allows you to track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays your social channel data using a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track your own social profiles as well as competitor profiles.
Go here to learn more: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
For more information, go here: Followerwonk
ManageFlitter provides you with a set of easy to use tools that empowers work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, understand who you are following, and more.
Go here to learn more: ManageFlitter
Beevolve is a social monitoring platform designed for SMBs, content marketers, analysts, community managers, and online marketers. Beevolve allows you to monitor your social media mentions, schedule and launch social media posts, and measure conversion, engagement, and sales metrics, social sentiment, buzz, and more of posts from one platform.
For more information, go here: Beevolve
HowSociable is a simple social media measuring service that lets you monitor how brands and businesses are mentioned on the social web.
HowSociable.com displays brand viability metrics across 35+ social media sites and gives you a “social magnitude” score that lets you know how well you are doing across those social sites, and which sites you can improve your marketing on.
More info: HowSociable
Mention helps any type of business monitor the web.
Mention’s algorithms take billions of data points into account, so when someone mentions your keyword online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention is cross-device compatible.
For more information, go here: Mention
Google Analytics is not just a powerful and free web analytics application, it can also track posts made to your social sites.
Hootsuite has published a six-step tutorial on tracking social media links with Google Analytics on their blog.
Facebook not only lets you add like, follow, and share social plugins and commenting features to your website, it also provides a comprehensive analytics tool called Facebook Insights. This tool lets you analyze how your campaigns are performing on Facebook.
(Facebook – Insight Types)
The Facebook Insights dashboard provides multiple metrics and analytics that can help you better understand page performance. You can then use this data to improve your marketing efforts.
You can use Facebook’s Page Insights to see which of your posts are attracting the most likes, shares, and comments and to learn about about your audience. You can then use this information to publish content when your content is most likely to reach more targeted people.
More info: Facebook Insights
Twitter Analytics let you see how your content is performing and provides a monthly break down of your profile visits, tweet impressions, followers, tweets, and top tweets linking back to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.
(Twitter.com – Tweet activity)
For more information, go here: Twitter Analytics
YouTube Analytics provides analytic reports to video publishers.
You can track demographics, sources of traffic, views, total estimated earning from playbacks, average video viewing duration, and more.
Go here for more details: YouTube Analytics
Pinterest Analytics helps you explore metrics about the people who engage with your business, what people like from your profile, what they save from your website, and how much traffic your site gets when you pin content to your boards. With Pin insights, you can use the information to improve the way you pin.
To learn more, go here: Pinterest Analytics
Other Social Media-Related Tools
New tools and technologies are being launched each year to help businesses take advantage of social media.
Here are some other social media worth knowing about. Keep in mind that web technologies continually evolve. If anything changes in the list below, please let us know in the comment section.
A task management tool with a social twist. It lets you create personal and professional to-do lists and share these lists with colleagues, family and friends.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.
Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ technology enables customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content discoverable?”, etc.
Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can follow conversations, access metrics and KPI, schedule and publish updates, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with viewers. Share via your smart device and stream content to your blog.
BlogDash brings brands and bloggers together. Bloggers choose the types of opportunities they would like to be contacted about.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct social action and participation.
CircleCount is a Google+ education resource. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io allows you to track your followers and friends on Twitter and other social networks and manage relevant, real-time relationship data.
Conversocial provides cloud-based social customer service solutions that help brands improve their customer experience and operational efficiency by managing customer service flow and social media discussions on channels such as Twitter, Facebook, YouTube and Instagram.
Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening on social media, then use that information to make better business decisions.
Disqus is a free service that facilitates the growth and spread of online communities through blog comments and discussions. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime is a creative social media tool. If you work with images, videos, or sounds, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online with social collaboration.
Icerocket is a social search engine which allows you to search the blogosphere, Twitter, Facebook, or all at once for any keywords you like.
GroupHigh is a blogger outreach software that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, content, location, and more.
Klout is a website and mobile app that helps you analyze user’s social media influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre lets you access user-generated content (UGC) from the social web.
Tailwind is a social media monitoring application for Pinterest users. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results.
ViralWoot is a Pinterest-based social media marketing platform for small and medium-sized businesses. ViralWoot lets you view the performance of your boards and pins with the built-in analytics reports.
TweetReach lets you measure the reach of your tweets for search queries, hashtags, and selected keywords. TweetReach estimates the potential reach of your tweets for your given query.
Keyhole is a real-time social media search monitoring application that lets you track URLs, keywords, and #hashtags on Twitter and Instagram. Analytics are displayed in an easy to understand visual reports.
Riffle integrates with every Twitter platform (Mention, TweetDeck, Salesforce Desk, etc) and provides you with Twitter analytics, engagement, interest, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link bloggers, consumers, and online merchants by tagging images on the web. Approved users can earn money from every purchase made.
MutualMind provides a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in social data and instantly route insights back to the enterprise.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow lets you find an audience, measure and manage your social media presence.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured lets you analyze and understand audiences, conversations, and competitors that matter to you across every social channel.
SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, find conversations that matter, measure their online reputation, manage consumer relationships and boost their social activities’ ROI.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social networks. Find new and related topics, discover influencers, and get insights into the communities that matter most to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through various channels across the Enterprise.
Trackur provides fast, simple, and affordable social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their prospects, customers, and social networks.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.
Followadder provides you with automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search for Twitter followers in hundreds of relevant business categories or search your geographical area.
TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts and any other social service you use. You can quickly know which of your tweets, posts, videos or photos get the most engagement.
Twitterfall lets Twitter users view upcoming trends and patterns posted by users in the form of tweets.
Wajam gives you search results of what your friends are sharing above your normal search results.
Addictomatic lets you instantly create a page with the latest buzz on any topic.
Bitly lets you share, track and analyze your links.
My Top Tweet is a simple social monitoring tool that shows your top performing tweets.
SocialMention is a real-time social search engine and analysis platform.
Twazzup provides real-time Twitter monitoring and analytics.
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
We hope you have found this information useful. To learn more about the benefits of using the WP web content publishing software to grow your business online, please see other tutorials and articles we have published on this site.
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