In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.
In this section, we look at a number of tracking tools that allow you to:
- Search, find, sort, organize and target users according to specific demographic criteria, psychographics, etc.
- Monitor and listen to online social conversations
- Identify consumer buying signals.
With this information, you can engage in meaningful conversations with a targeted audience and pitch them information about your products or services.
Let’s move on now to some of the actual tools and applications you can use to monitor social media content. If you are looking for better ways to increase sales with social media, then check out this list of dozens of free or cost-effective social monitoring tools & resources for business owners and WordPress users.
WordPress Resources - Social Media Monitoring
(Discover what people are saying about you, your business, and your competition on social media)
Is there a simple and easy (and free) way to find out what is going on in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is, and it’s called …
(You can monitor the web for new content with Google Alerts)
Google Alerts is one of the easiest and most useful tools available online for keeping up with the latest news about all kinds of topics, staying informed about people and companies, and tracking what is being written about you and your business online. It’s also free.
Google Alerts is not only useful for helping you manage your reputation online, but also for sourcing news about people, brands, companies, and any other subject you are following.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web site, blog post, news update, press release, a video, tweet, or any other content related to that topic, you will automatically receive an email or RSS update.
If you want to learn how to set up alerts with Google, see this simple step-by-step tutorial: How To Set Up Google Alerts
Hootsuite is a social media management platform that lets you manage all of your social media profiles from one dashboard.
Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here for more info: Hootsuite
Buffer lets you schedule your social content. You add updates to your Buffer account and Buffer will then automatically post the content for you.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a browser extension and as a mobile app.
Go here for more information: Buffer
(Social Metrics Pro Social Analytics Plugin For WordPress)
SocialMetrics is a WordPress plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your WordPress Admin Dashboard.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.
We have written a detailed article on SocialMetrics. Learn more about this plugin go here: Social Metrics WordPress Social Plugin
Posting to Twitter, Linkedin, WordPress, and Facebook is time-consuming. To get all of these tasks done usually requires different applications, or tools, plugins. Sociocaster lets you do it all from one dashboard.
Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes powerful social and marketing features: built-in image-sharing templates, royalty-free image finder, smart inbox tool, agency license to manage unlimited social media accounts, and more.
Go here for more information: Sociocaster
SproutSocial is a robust social media management tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, custom reports and analytics, mobile apps, RSS feed integration, etc.
More info: SproutSocial
SocialReport is an all-in-one social media management and reporting solution that allows you to track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can quickly and easily organize your data by business or customers, and track competitor profiles in addition to your own.
More information: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
More information: Followerwonk Twitter Analytics
ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists using a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.
More info: ManageFlitter
Beevolve.com is a social media monitoring platform for SMBs, content marketers, analysts, online marketers, and community managers. It allows you to monitor your social media mentions, schedule and launch social media posts, and measure resulting engagement and sales, buzz, sentiment, etc. of all your posts.
To learn more, visit this website: Beevolve
HowSociable is a simple social measuring service that lets you monitor how business and brands are mentioned on the social web.
HowSociable displays brand viability metrics across 35+ social sites. It gives you a “social magnitude” score that lets you know how well you are doing on social media.
More info: HowSociable
Mention is a social monitoring tool for all types of businesses, marketers, agencies, CEOs, etc..
Mention uses algorithms that monitor billions of data points, so when someone mentions your keyword online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention provides apps for both desktop and mobile users.
More info: Mention
Google Analytics is not just a great web analytics application that reports visitor behaviour, page views, web traffic, what links attract the most clicks on your site, etc., it can also track links from your website to your social accounts.
Facebook not only lets you add social media buttons to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your campaigns are performing on Facebook.
Facebook Insights can be seen by all the page administrators and can help you with your marketing efforts by allowing you to better understand metrics about how people are engaging with your Page.
You can use Page Insights to see which of your posts are attracting the most likes, comments, and shares and to learn about user demographics. You can then use this data to publish content when your content is most likely to reach your target audience.
Go here for more details: Facebook Insights
Twitter Analytics let you see how your content is performing and provides a monthly break down of your top tweets, followers, profile visits, tweet impressions, and tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for Twitter.
(Twitter.com – Tweet activity)
Go here to learn more: Twitter Analytics
YouTube Analytics provides analytics to publishers.
You can measure views, sources of traffic, demographics, total estimated earning from video playbacks, how long users watch videos, and more.
For more details, go here: YouTube Analytics
Pinterest Analytics lets you explore metrics about the people who engage with your business, what people like from your profile, and what they save from your website. With Pin insights, you can get information that helps you learn who your audience is and what they want.
More information: Pinterest Analytics
Additional Social Media-Related Tools
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
Here are some other social media services. Keep in mind that web technologies continually evolve. If any of the tools below change, please contact us.
Wunderlist is a task management tool with a social twist. Create personal and professional task lists and share these lists with colleagues, friends and family.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and receive quality answers.
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Appinions’ technology allows customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like “what should we write about?”, “where should we publish?”, etc.
Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can monitor conversations, publish and schedule updates, access metrics and KPI, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with your viewers. Share via your smartphone and stream to your blog.
BlogDash brings brands and bloggers together. Bloggers choose the kinds of opportunities they are open to being contacted about.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct social action.
CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the GooglePlus circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contaxio tracks your friends and followers on Twitter and provides detail to help you choose when to follow back.
Conversocial provides cloud-based social customer service solutions that help brands improve their customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels like Twitter, Facebook, YouTube and Instagram.
Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus is a free service that facilitates the growth and spread of online communities through blog discussions. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online via social collaboration.
Icerocket is a social media search engine which lets you search the blogosphere, Twitter, Facebook, or all at once for any keywords you like.
With GroupHigh you can promote your company, products, or clients using a blogger outreach tool that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, content, topics, and more.
Klout is a social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Facebook, and Twitter content from fans into an interactive display.
Tailwind is a Pinterest management, analytics, and marketing tool. Tailwind lets you schedule pins, monitor analytics, analyze industry trends and measure results and performance across Pinterest.
ViralWoot is a social media marketing platform that lets business on Pinterest schedule, promote, manage and grow their accounts. Multiple accounts can be added to the tool and you can view how your pins are performing, find which are your top performing boards, etc. with the built-in analytics reports.
TweetReach allows you to measure the reach of your tweets for hashtags, search queries, and chosen keywords. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring performance.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytic metrics are presented using easy to understand visual reports.
Riffle by CrowdRiff integrates with every Twitter platform and provides you with Twitter analytics, engagement, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links consumers, bloggers, and online merchants by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.
MutualMind provides a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in the data and route the insights back to the enterprise instantly.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow lets you discover, measure and manage your social media presence.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers delivers deep, competitive social media analytics that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the globe. Users can cut through social noise, find the conversations that matter, measure their online reputation, manage consumer relationships and boost the ROI of their social activities.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Find new and related topics, discover influencers, and get insights into communities that matter most to you.
ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.
Trackur provides fast, simple, and affordable social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, your teams can share content with their prospects, customers, and social networks.
Tweepi provides different ways to search for users that might be interested in your brand. After finding your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via email and mobile notifications, and if they are interested, they may check your profile and follow back.
Followadder provides automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search for Twitter followers in dozens of business categories or search your geographical area.
TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts and any other service you use. You can quickly find out which of your tweets, posts, photos, or videos get the most engagement.
Twitterfall allows users on Twitter to access upcoming trends and patterns posted by users.
Wajam is a tool that gives you search results of what your friends are sharing on top of your normal search results.
Instantly create a page with the latest buzz on any chosen topic.
Bitly can help you optimize content, analyze social media engagement, and measure how you’re spending your budget.
My Top Tweet is a simple social monitoring tool that displays your best performing tweets.
SocialMention is a real-time social media search and analysis platform.
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
We hope you have found this information useful. To learn more about using the WordPress web content management software to grow your business online, please see our related posts section below.
"Learning WordPress has been a huge stumbling block for me. I've been looking for something that covers absolutely everything but doesn't cost an arm and a leg. Thank you so much ... you have just provided me with what I have been looking for! Truly appreciated!" - Tanya