In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.
In this section, we look at a number of monitoring tools, services and applications that let you:
- Search, find, sort, organize and target users according to demographic criteria, psychographic indicators, etc.
- Monitor and listen in on social conversations online
- Identify key consumer buying signals.
With this information, you can engage in meaningful conversations with consumers and pitch them information about your products or services.
Let’s move on now to some of the actual tools you can use for monitoring social media content. If you are looking for ways to improve your business results using social media, then check out this list of 30 great social analytics tools and resources for helping you get better results with social ROI.
Table of Contents
- Great Media Tracking Tools That Can Help Grow Your Business Online
- Other Social Media-Related Web Applications
- Unified Social / PageLevel
Great Media Tracking Tools That Can Help Grow Your Business Online
(Discover what consumers are saying about you, your brand, or your competition on social media)
Wouldn’t it be great if there was a free, easy and simple way to find out what is new in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …
(You can monitor the web for new content with Google Alerts)
Google Alerts is a free, simple and useful tool for keeping up with the latest news about all kinds of topics, staying informed about people, brands and companies, and tracking what other people are publishing about you and your business online.
Google Alerts is not only only a useful social media monitoring tool for managing your reputation online, but also for automatically gathering information about people, companies, or any subject you need to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web page, press release, news update, blog post, a tweet, video, or any other content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
To learn how to set up Google alerts, see this simple tutorial: How To Set Up A Google Alert
Hootsuite is a social management application that lets you manage all of your social media profiles from a single dashboard.
Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
To learn more, go here: Hootsuite
Buffer lets you schedule your social content. Add updates to your Buffer account and Buffer will then post the content for you at spaced out intervals over the day.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps for Android and iOS devices and a web browser extension.
For more details, go here: Buffer
SocialMetrics is a plugin that lets you track Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.
We have written a detailed article on SocialMetrics. Go here to learn more: Social Metrics Pro WordPress Social Media Analytics Plugin
Sociocaster is easy to use and works in any business marketing campaign. You can easily manage your social networks, engage with audiences, schedule messages, and measure ROI from one easy to use dashboard.
Sociocaster includes lots of powerful social and marketing features: image-sharing design templates, social stream, smart inbox tool, agency license to manage unlimited social media accounts, and more.
More information: Sociocaster
SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, custom reports and analytics, mobile apps, RSS feed integration, etc.
More information: SproutSocial
SocialReport is an all-in-one social media management solution that lets you track and manage all of your social network accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns data from your social channels on a simple and intuitive dashboard. You can organize data by business or customers, and track your own social profiles as well as profiles of others.
For more information, go here: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
More information: Followerwonk Twitter Analytics
ManageFlitter provides a set of easy to use tools to empower you to work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you are following, and more.
More info: ManageFlitter
Beevolve.com is a social media monitoring tool designed for SMBs, analysts, content marketers, online marketers, and community managers. Beevolve allows you to monitor your brand mentions, schedule and launch social media posts, and measure resulting conversion, engagement, and sales ROI, buzz, sentiment, and more for those posts.
More info: Beevolve
HowSociable is a simple tool that allows you to monitor brand mentions across various social properties.
How Sociable displays brand viability metrics. It delivers you a “social magnitude” score that lets you know how well you are doing across social media sites.
More information: HowSociable.com
Mention allows anyone to know what’s being said about them online and on social media.
Mention’s algorithms monitor billions of data points, so when someone mentions your business online, you have access to real time actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.
More info: Mention
Google Analytics is not just a web analytics tool, it can also help you track your social media campaigns.
Facebook not only lets you add social media plugins to your website, it also provides a comprehensive analytics tool called Facebook Insights. This tool lets you see how your site is performing on the Facebook social platform.
Facebook Page Insights can be seen by any page administrators and can help you improve your marketing efforts by allowing you to track when your target audience is on Facebook.
You can use Page Insights to see which of your posts are attracting the most shares, comments, and likes and to learn about about your audience. You can then use this information to publish relevant posts when your audience is on Facebook.
To learn more, visit this site: Facebook Insights
Twitter Analytics let you see how your tweets are performing and gives you a breakdown of your tweet impressions, profile views, followers, tweets, and top tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for marketing Twitter.
(Twitter Analytics – Tweet activity)
Visit this website to learn more: Twitter Analytics
YouTube Analytics provides analytic reports to video publishers.
You can monitor sources of traffic, demographics, views, earnings from playbacks, how long users watched a video, etc.
Go here for more information: YouTube Analytics
Pinterest Analytics lets you explore metrics about the people who engage with your business, what Pins and boards people like most, and what they save from your website. With Pin insights, you can get data about your audiences and learn what they want more of.
More information: Pinterest Analytics
Other Social Media-Related Web Applications
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media worth knowing about. Keep in mind that web technologies continually evolve. If any of the tools below change, please let us know.
A task management tool with a social twist. It lets you create professional and personal to-do lists and share your lists with family, colleagues and friends.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.
Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and receive quality answers.
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like “what should we write about?”, “where should we publish?”, etc.
Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, track conversations, schedule and publish updates, and deliver presentation-ready reports.
Broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with your viewers. Share via your smart device and stream content to your blog.
BlogDash links brands looking for ways to promote their products and services with bloggers who are willing to write content aimed at bringing brands positive media attention.
BrandWatch lets you tap into the power of social listening about your brand, your market, or your products with pinpoint accuracy.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct social action.
CircleCount is a Google+ education resource. CircleCount lets you discover all of the GooglePlus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contaxio is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail to help you decide when to follow back.
With Conversocial you will never miss another comment about your brand. Conversocial lets you manage the flow of customer service enquiries and discussions on social media channels such as Facebook, Twitter, Instagram and YouTube.
Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your marketing, customer service, and sales organizations..
Disqus is a free service that connects people online through blog comments and discussions. Millions of websites covering just about every topic imaginable use Disqus.
Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos and videos.
Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.
Meltwater IceRocket is a social search engine which allows you to search Twitter, Facebook, the blogosphere, or all at once for any keywords you like.
GroupHigh is a blogger outreach software that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, topics, location, and more.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre lets you capture conversations from the social web.
Tailwind is a Pinterest analytics, marketing, and management tool. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results across the Pinterest network.
ViralWoot helps you grow Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach allows you to measure the reach of your tweets for searches, hashtags, and your keywords. TweetReach shows you the estimated potential of the tweets for your given query.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytic results are presented to users in an easy to understand visual reports.
Riffle integrates with over a dozen Twitter platforms and provides you with Twitter analytics, engagement, interest, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link bloggers, consumers, and online merchants by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in social data and route the insights back to the enterprise instantly.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow provides powerful tools designed to grow and manage your social media presence.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers delivers deep, competitive social media analytics that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, find conversations that matter, measure digital reputation, manage consumer relationships and boost their social activities’ ROI.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social channels. Find new and related topics, discover influencers, and get insights into the audiences and communities that matter to you.
ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides fast, simple, and affordable social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, teams can share content with their social networks, customers, and prospects.
Tweepi provides multiple ways to search for users that might have an interest in your brand. Once you find your targeted group of users, you can then easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via mobile and email notifications, and interested users may check your profile and follow back.
Followadder provides you with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search for Twitter followers in hundreds of business categories or search your geographical area.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, Instagram and YouTube accounts along with any other service you use. Know which of your tweets, posts, photos, or videos get the most engagement in seconds.
Twitterfall allows users on Twitter to access upcoming trends and patterns posted by users in the form of tweets.
Wajam is a tool that displays search results based on what your friends share above your normal search results.
Instantly create a page with the latest buzz on any topic.
Bitly lets you optimize content, analyze social media engagement, and measure how you’re spending your budget.
My Top Tweet displays your top 10 performing tweets.
SocialMention is a real-time social search engine and analysis platform.
Twazzup provides real-time monitoring and analytics for Twitter.
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
We hope that you have found this information useful. To learn more about the benefits of using the WordPress platform to grow your business online, please see our related posts section below.
"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group
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