Welcome to Part 4 of our Web Site Traffic Blueprint article series, where we explain how to create an automated web traffic generating machine using the WordPress CMS.
So far, we have covered the following in this article series:
In Part One of this series, we explained why using an expertly configured WordPress website or blog is the key to generating automated web traffic …
(With an expertly configured WordPress site, all you have to do to start generating traffic is add web content on a regular basis!)
In Part Two, we looked at the setup phase of the automation process. We helped you understand the best way to get started if you don’t have a web presence yet, how to set everything up if you already have a site, and what to do if your existing site has been built using WordPress.
(In Part two we show you how to set up WordPress on your domain)
In Part Three, we focused on configuring WordPress.
In this step, we configure all the settings (hosting, internal and external) that can affect your website’s traffic-getting ability …
(In Part Three you learn how to configure hosting settings, internal settings, and external settings that can affect your website’s traffic-getting ability)
In Part Four, you will learn how to set up various WordPress plugins that can get new visitors automatically to your website.
- Why You Should Automate The Traffic-Getting Process
- WordPress Traffic Automation System – Traffic-Getting Plugins
- Kickstart Your WordPress Traffic System
- WordPress Traffic Automation Blueprint: Automated Content Sharing Process – Summary
Why You Should Automate The Traffic-Getting Process
Depending on which online marketing guru you listen to, you could find yourself trying to spend an hour or more each day promoting your business on social media in addition to trying to manage your business, your content and your online presence.
Most small businesses lack the time, resources and financial means to engage in the kind of content marketing that many marketing experts recommend. If you were to spend half a day checking LinkedIn, Twitter, and Facebook in addition to writing articles for your blog or website, how would anything else in your business ever get done?
(Keeping their business up and running is how most small businesses spend their working hours. Infographic: NFIB)
Small businesses spend most of their time simply keeping their businesses up and running. On top of this, there’s sales and marketing. After all, businesses need to stay competitive and grow in order to survive.
A study of small businesses conducted in 2012 by email and social media marketing company Vertical Response found that:
- Almost half of all small businesses surveyed spent around six hours per week on social media (the other half of businesses surveyed that used social media spent even more time – between 6 and 21+ hours per week). This use of social media was a 66% increase from the previous year, so if the same research was conducted today, the figures would most likely be significantly higher.
- More than half of all small businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media was their most time-consuming online activity.
(Businesses are spending more time marketing and promoting themselves online. Infographic source: VerticalResponse)
As small businesses spend more time on online marketing as a matter of business survival and competition, this puts more and more of a squeeze on businesses to focus their time on other areas …
(Businesses with limited marketing budget, resources, and time and many areas to focus on need to plan their marketing strategy very carefully.)
One other thing to consider is that, in addition to spending time social websites, all of your efforts are going into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or YouTube. These sites can make decisions that can significantly affect your business without requiring your input. Why invest so much effort and time building content on rented real estate? With WordPress, you can control your own real estate and publish your content automatically to other websites.
Automating business processes to save time and increase productivity is not new. Businesses of all sizes have been doing it ever since the dawn of the Industrial Age. In the Digital Age, however, the exponential growth channels for promoting and marketing a business creates a number of dilemmas for small business owners and marketing managers, especially for those with limited budgets, time, and resources. For example:
- Which channels do you invest more budget, time, and your efforts on?
- Should you invest so much time and effort building assets on sites that you do not own (e.g. Facebook, Twitter, Pinterest, etc.) while neglecting the benefits of building content on your own domain?
- Do you create new content for every channel you plan to promote and market your business on?
The Benefits Of Automating Your Traffic Generation With WordPress
What I’d like to share with you now, is a free, simple, and effective formula that lets you automate the web traffic generation with WordPress.
With this method, you will be able to:
- Save time creating content for your website and social media,
- Save money on content creation and unnecessary online marketing costs,
- Determine which channels you should focus more efforts, time, and budget on,
- Invest most of your time building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we recommend avoiding black hat solutions, techniques, sites, and anything designed to “game” or violate the policies and terms of service of sites like Pinterest, Facebook, Google.
(Web traffic automation does not have to involve the use of black hat methods!)
What we are focusing in this article is to show you how to automate your content distribution in order to leverage your time and marketing efforts, and increase your exposure online to websites used by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen that many business owners lack the time, human resources and budget to engage in the kind of content marketing that many experts are prescribing. What you want to do, then, is work smart within your limited budget, resources, and time.
So, instead of doing this …
(Posting content to services one by one is very time-consuming!)
Why not choose this strategy instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content once, and automate the distribution of your content to all other services.
- Automatically distribute content to social services and social bookmarking sites,
- Automatically distribute comments and content to other blogs and web properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all this done?
Simple … first, set up your site as described in Part Two. Then, configure everything as explained in Part 3. Once all of this is in place, you can then connect all of the dots with plugins like the ones listed in the following section.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic Automation System – Traffic-Getting Plugins
Let’s take a quick look at a few traffic-generating WordPress plugins that can:
- Post content to social sites and social bookmarking websites
- Distribute comments automatically to other blogs
- Distribute content automatically to other sites via RSS feeds
You can get your posts automatically distributed to sites like Twitter, Facebook, Tumblr, GooglePlus, LinkedIn and more as soon as you publish your content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with loads of great functions.
(Connect Jetpack to your WordPress.com account)
Next, activate the Publicize feature …
(Jetpack plugin – Publicize)
Configure this section to share your posts on Twitter, Tumblr, Facebook, GooglePlus, LinkedIn, and more …
(Publicize your posts automatically to several social media accounts.)
After configuring all of the plugin and account settings, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account details displayed in your Publish section.)
Now, whenever you publish a new post, it will automatically get shared online to every account you have set up …
(As soon as new content is published, it will be automatically syndicated online.)
Jetpack provides an automated and hands-free way to create more exposure for your content online on social websites.
The WordPress native commenting feature allows your site users to engage with your site, post comments, reply to other users and participate in discussions as part of a social community.
You can enhance the WordPress native commenting feature with a third-party commenting plugin like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrates your comments with social media, helping to spread and share them online.
For example, a WordPress plugin like CommentLuv (Premium version) can help attract more comments and improve user engagement on your website. The plugin encourages readers to comment using SEO and social rewards like SEO backlinks, using keywords in the username, social enticements for sharing content, and adding twitter handles to comments. This plugin will visit the website of the comment author while they type their comment and retrieve their last blog posts, which can be included with their comment when they click the submit button.
(CommentLuv can attract more comments and web traffic and create more user engagement on your web site.)
Visit the plugin website to learn more about this plugin:
(SocialLinkMachine – Set-and-forget content distribution plugin for WordPress)
SocialLinkMachine is a set-and-forget WordPress plugin that allows you to drip-feed content to dozens of authority platforms, build anchor text backlinks, include relevant images and videos, and create 2nd-tier links and social signals on auto-pilot …
(Social LinkMachine – syndicate and drip-feed content automatically to dozens of social platforms)
With Social Link Machine installed, you can automatically drip-feed your content to over 30 authority platforms, like:
- Bookmarking Sites: e.g. Delicious, Folkd, Plurk, Scoop.it, etc.
- Blogs: e.g. Blog.com, Sett, Tribe, etc.
- Social Media Platforms: Facebook, YouTube, etc.
- Image Sharing: e.g. Flickr, etc.
- PDF Sharing: e.g. Docdroid, Gett, etc.
To learn more about using this plugin, visit this website: Social Link Machine
Also, if you would like to know more about setting up social media tracking (in order to get actionable information about your content marketing efforts), we have written a comprehensive article listing several social media monitoring tools and technologies that will help you manage, measure, and analyze your social media marketing campaigns. Visit this page for more details:
The above are just some examples of the many plugins that WordPress makes available for automating and syndicating the distribution of your content online.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Automation Blueprint: Automated Content Sharing Process – Summary
Once your website or blog and plugins have been expertly configured and fully set up, all you need to do then to begin attracting more web traffic is publish content consistently.
If you need great content ideas for your web site, then subscribe to our email training course on growing your business with content marketing here:
Once you have configured your WordPress site, the next step is to optimize the process. This step is addressed in the next article in our WordPress Traffic Automation System series.
This is the end of Part 4
To keep reading about this topic, click here:
- Web Traffic Blueprint Part 5 – How To Turn Your WordPress Website Into An Automated Traffic Generation Machine
"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum
Disclaimer: WordPress and its related trademarks are registered trademarks of Automattic, Inc. This site and the services and products offered on this site are not affiliated, associated, sponsored, or endorsed by WordPress, nor have they been certified, reviewed, or tested by WordPress. The owner, contributors and/or advertisers may derive financial benefit from sales of items reviewed, linked to, or advertised on this site.
Have you found this tutorial useful? If so, please take a moment to use the links below to share this tutorial with others who could benefit from WordPress.