WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

WordPress Web Site Traffic Blueprint Part 4 - Learn How To Create A Traffic Generating Machine With WordPressWelcome to Part 4 of our WordPress Website Traffic Blueprint article series, where we explain how to grow your business online automatically using WordPress.

So far, we have covered the following in this series:

In Part 1, we provide an overview of the traffic automation process, and explain why using an expertly configured WordPress site is the key to generating automated traffic …

With an expertly configured WordPress website or blog, all you have to do to generate web traffic is post great content regularly!

(With an expertly configured WordPress site, all you have to do is post fresh content on a regular basis to drive more traffic!)

In Part 2, we focused on critical setup decisions. We helped you understand the best way to get started if you don’t have a website yet, how to set things up if you already have a website, and what to do if your website was built using WordPress.

Where to set up a WordPress web site on your domain

(In Part two we show you how to set up a WordPress site on your domain)

In Part Three, we focus on important configuration decisions.

Here, we configure hosting settings, internal settings, and external settings that can affect your site’s ability to generate traffic automatically …

Where to set up WordPress on your domain

(In Part Three you learn how to configure all the settings (hosting, internal and external) that can affect your site’s ability to generate traffic automatically)

In Part 4, you will learn how to set up various WordPress plugins that can get traffic automatically to your site as you begin to post fresh content.

Why Automating Your Traffic Generation Makes Sense

Depending on which online marketing gurus you get your advice from, you could find yourself investing an hour or two (or more) per day promoting your business on social media.

Most small business owners lack the time, human resources and financial means to employ the services of a full-time marketing department and engage in the kind of content marketing that many marketing experts advise. If you spent hours posting updates on LinkedIn, Twitter, and Facebook in addition to researching and writing content for your website or blog, how could you get anything in your business done?

Small business owners spend most of their working hours just keeping their businesses up and running.

(Keeping their business running is how most small businesses spend their time. Image source: NFIB)

Many businesses spend most of their working hours just keeping their businesses up and running. In addition to running a business, there’s sales and marketing. After all, businesses need to remain competitive and make sales in order to survive.

A study of small businesses conducted in 2012 by VerticalResponse – an email and social media marketing company, found that:

  • 43% of all businesses surveyed spent six or more hours per week on social media (most of the other businesses surveyed using social media spent even more time – between 6 and 21+ hours per week). This usage of social media was a 66% increase from the previous year, so if the same survey was conducted today, the figures would most likely be higher.
  • More than half of all small businesses surveyed spent 1-3 hours or more to create a blog post.
  • Finding and posting content for social media consumed the most time online.

Businesses are spending more time every year marketing and promoting themselves online.

(Small businesses spend more time each year marketing and promoting themselves online. Infographic source: VerticalResponse.com)

As businesses spend more time promoting and marketing themselves online in order to compete and survive, this puts more and more pressure on businesses to focus their time on other important areas …

Businesses with limited time, budget, and resources and many areas to focus on have to plan their marketing strategy very carefully.

(Businesses with limited time, resources, and budgets and many different areas to focus on require careful planning of their marketing strategy.)

One other important thing to keep in mind is that, in addition to spending time marketing and promoting your business on various social media websites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or YouTube. These sites can and will make decisions that affect your business without prior notification. Why invest so much effort and time building content on rented real estate? With WordPress, you can have complete control of your own real estate and distribute your content automatically to other websites.

Investing in business automation to save time and increase productivity is nothing new. Businesses of all sizes have been doing it since the dawn of the Industrial Age. In the Digital Age, however, the increasing availability of hundreds of new online marketing channels creates a number of dilemmas for small business owners and marketing managers, especially for those with limited resources, marketing budgets, and time. For example:

  • Which channels should you focus more of your efforts, budget, and your time on?
  • Should you invest so much time and effort building assets on sites that you do not own (e.g. Facebook, Twitter, Tumblr, etc.) while ignoring the benefits of building content on your own website?
  • Do you create new content for every channel you plan to market and promote your business on?

The Benefits Of Automating Your Traffic-Getting Process With WordPress

What we’d like to share with you now, is a free, simple, and effective method that allows you to automate the web traffic generation process with WordPress.

With this strategy, you will be able to:

  • Save time creating web content and other marketing channels (e.g. social media),
  • Save money on content creation and unnecessary web marketing costs,
  • Determine which marketing channels you should invest more of your budget, time, and your efforts on,
  • Invest most of your time building your own asset instead of someone else’s and still benefit from other people’s marketing channels.

Info

Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly urge you to avoid using black hat techniques, websites, software, and anything that violates the terms of service and policies of sites like Facebook, YouTube, Google, etc..

Automating your web traffic does not require the use of black hat methods!

(Automating your web traffic does not need to involve the use of black hat methods!)

The focus of this article series is to show you how to be smart with your resources and automate your content distribution so you can leverage your time and marketing efforts, and increase your exposure online to sites that your target audience frequents.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

As we’ve just seen in the previous section, many small business owners lack the time, human resources and budget to engage in the kind of content marketing that many experts recommend. What you want to do, then, is to be strategic and work smart within your limited resources, time, and budget.

So, instead of posting content to different marketing channels individually, which is very time-consuming …

Posting content to different services one by one can be extremely time-consuming!

(Posting content to different channels is extremely time-consuming!)

Why not use a smarter, time-saving approach like the one shown below instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish content once, and automate the distribution of your content to all other marketing channels.

You can:

  • Automatically distribute content to social services and bookmarking sites,
  • Distribute content (and comments) automatically to other blogs and web properties using RSS
  • Automatically import content (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you do all of this?

Simple … first, set up your site as shown in Part 2. Then, configure your site settings as described in Part Three. Once all of this is in place, you then automate the content distribution with plugins.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Web Traffic Automation Blueprint – Plugins

Let’s take a brief look at a few plugins that can help:

  • Syndicate content to social sites and social bookmarking accounts
  • Syndicate comments automatically to other blogs
  • Syndicate content automatically to other websites via RSS feeds

Jetpack

You can get your posts automatically distributed to sites like Twitter, Facebook, Tumblr, GooglePlus, LinkedIn and more as soon as you publish your content using a WordPress plugin like JetPack.

Jetpack

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with loads of great features.

After installing Jetpack, you will need to connect the plugin to your WordPress.com account …

Connect Jetpack to your WordPress.com account

(Make sure the Jetpack plugin is connected to your WordPress.com account)

Next, activate the Publicize feature …

Activate the Publicize feature on Jetpack

(Jetpack – Publicize feature)

You can share your posts on Twitter, Tumblr, Facebook, LinkedIn, Google+, and more …

Share your posts on various social networks.

(Share your posts on various social media sites.)

After configuring all of the account and plugin settings, your content is ready for distribution.

Publicize adds a new section to your Publish box …

Publicize details in the Publish section.

(Publicize account settings show in your publishing box.)

Now, whenever you publish new content, it will automatically get shared online to every account you have set up …

As soon as new posts are published, they will be automatically syndicated online.

(As soon as content is published, it will be automatically syndicated online.)

Jetpack provides you with a hands-free, automated way to get more exposure online for your content on social websites.

CommentLuv

CommentLuv

(CommentLuv)

The built-in WordPress commenting feature allows your site users to interact with your website, post new comments, reply to other users and engage with your content as part of an online community.

You can enhance the WordPress native commenting feature with 3rd-party plugins that integrate your comments with social media, helping to share and spread them around.

For example, with a plugin like CommentLuv (Premium version), you can create more user engagement on your website or blog. The plugin encourages readers to comment using SEO and social reward features like the ability to add twitter handles to comments, social enticements for content sharing, ability to use keywords in the name, and backlinks. This plugin will visit the website or blog of the comment author while they are typing their comment and retrieve their last blog posts, which can be included with their comment when they click submit.

CommentLuv can encourage a greater level of commenting and improve user engagement on your website or blog.

(CommentLuv can attract more comments and traffic and create more user engagement on your website.)

To learn more about this plugin, go here:

SocialLinkMachine

SocialLinkMachine - Set-and-forget content distribution plugin for WordPress

(Social LinkMachine – WordPress content distribution plugin)

Social Link Machine is a plugin for WordPress that allows you to automatically syndicate and drip-feed content, build backlinks, include relevant images and videos, and create 2nd-tier links and social signals on auto-pilot …

SocialLinkMachine - syndicate and drip-feed your content automatically to dozens of authority platforms

(Social Link Machine – drip-feed content automatically to over 30 traffic-generating platforms)

With SocialLinkMachine installed, you can automatically syndicate your content to dozens of online sites, such as:

  • Social Bookmarking Platforms: e.g. Delicious, Diigo, Instapaper, Reddit, etc.
  • Web 2.0 Blogs: e.g. Livejournal, Sett, Tumblr, etc.
  • Social Platforms: Facebook, Xing, etc.
  • Image Sharing Platforms: e.g. Pinterest, etc.
  • PDF Sharing: e.g. Docdroid, Sendspace, etc.

Visit the plugin site to learn more about this handy plugin: SocialLinkMachine

Also, if you would like to know more about setting up social media monitoring (in order to get actionable information about your content marketing efforts), we have created a comprehensive article listing several social media measurement tools that are worth knowing about. Go here for more details:

Info

The above are just some examples of the many plugins that WordPress makes available for automating the distribution of your content online.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic Automation Blueprint: Content Syndication Process – Summary

Once your website and plugins have been fully set up and configured, all you have to do then to automatically generate more traffic is publish great content regularly.

Practical Tip

If you need help coming up with great topics for content that you can post on your web site, then subscribe to our email training series on content marketing here:

Once you have configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is explained in the next section of the series.

This is the end of Section Four

To read more, click on the link below:

Website Traffic Blueprint Part Five - A Complete Guide To Generating More Web Visitors For Your Business Automatically Using WordPress

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"Your training is the best in the world! It is simple, yet detailed, direct, understandable, memorable, and complete." Andrea Adams, FinancialJourney.org

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Author: Martin Aranovitch

Martin Aranovitch is the founder of WPCompendium.org and the author of The Small Business Digital Manager. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as WordPress Traffic Automation Blueprint – Part 4 (Automation).