WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

Get Thrive Leads for WordPress

Website Traffic Blueprint Part Four - Learn How To Turn Your WordPress Site Into An Automated Web Traffic MachineWelcome to Part 4 of our Web Site Traffic Blueprint article series, where we show you how to turn a site into an automated traffic machine using WordPress.

So far, here is what we have covered in this series:

In Part 1, we provided an overview of the traffic automation process, and explained why using an expertly configured WordPress website or blog is the key to generating automated web traffic …

With an expertly configured WordPress web site, all you have to do is add content consistently to automatically generate web traffic!

(With an expertly configured WordPress website or blog, all you have to do is publish web content on a regular basis to drive traffic!)

In Part 2, we focus on critical setup decisions. We help you understand the best way to start if you don’t have a website yet, how to set things up if you already have a site, and what to do if your existing website has been built using WordPress.

Where to set up a WordPress web site on your domain

(In Part 2 we show you how to set up a WordPress website on your domain)

In Part Three, we discussed configuring WordPress.

Here, we configure hosting settings, internal settings, and external settings that affect your site’s traffic-getting ability …

How to set up WordPress on your domain

(In Part Three you will configure all the settings (hosting, WordPress and external) that can affect your site’s traffic-getting ability)

In Part Four, you will learn how to set up various plugins that can help drive new traffic automatically to your site just by publishing fresh content on a consistent basis.

Why Automate The Traffic Generation Process?

Depending on which marketing expert you listen to, you could find yourself spending a couple of hours or more each day promoting your business on social media in addition to trying to manage your business, your content and your online presence.

Many small business owners simply lack the time, resources and budget to engage in the kind of content marketing that many marketing experts advise doing. If you were to spend most of your time checking LinkedIn, Twitter, or Facebook in addition to planning and writing articles for your blog or website, how would you get anything else in your business done?

Keeping a business running is how most small businesses spend their time.

(Keeping a business running is how most small businesses spend their working hours. Infographic source: NFIB)

Many businesses spend most of their time trying to keep their businesses up and running. On top of this, there’s sales and marketing. After all, businesses need to remain competitive and make sales in order to survive.

A study of small businesses done in 2012 by VerticalResponse – an email and social media marketing company, found that:

  • 43% of all small businesses surveyed spent around 6 hours per week on social media (most of the other businesses surveyed that used social media spent even more time – between 6 and 21+ hours per week). This use of social media was a 66% increase from the previous year, so if the same research was done today, the figures would most likely be higher.
  • More than half of all small businesses surveyed spent 1-3 hours or more to create a blog post.
  • Finding and posting content for social media was their most time-consuming online activity.

Businesses are spending more time marketing and promoting themselves online.

(Small businesses spend more time every year marketing and promoting themselves online. Source: VerticalResponse.com)

As small businesses spend more time promoting and marketing themselves online in order to compete and survive, this puts more and more of a squeeze on businesses to focus their time on other important areas …

Businesses with limited resources, time, and marketing budget and many different areas to focus on need to plan their marketing strategy very carefully.

(Businesses with limited resources, time, and budgets and many business areas to focus on have to plan their marketing strategy very carefully.)

Another thing to keep in mind is that, in addition to spending time promoting and marketing your business on a number of social media sites, all of your efforts are going into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or LinkedIn. These companies can make decisions that can dramatically affect your business without consulting you. Why invest so much time and effort building content on someone else’s real estate? With WordPress (self-hosted), you can control your own real estate and publish your content automatically to other online accounts.

Automating processes to leverage time is nothing new. Businesses have been doing it since the dawn of the Industrial Age. In the Digital Age, however, the increased availability of hundreds of new channels for promoting and marketing a business creates a number of dilemmas for business owners, especially for those with limited time, budgets, and resources. For example:

  • Which marketing channels do you focus more efforts, budget, and time on?
  • Should you invest so much time and effort building a web presence on other people’s sites (e.g. Facebook, LinkedIn, Tumblr, etc.) while ignoring the benefits of building content on your own website?
  • Do you create new content for every channel you plan to market and promote your business on?

The Benefits Of Automating The Web Traffic Generation With WordPress

What I’d like to share with you now, is a free, simple, and effective formula that allows you to automate your traffic-getting process with WordPress.

With this strategy, you will be able to:

  • Save time creating content for your website and social media,
  • Save money on content creation and unnecessary online marketing costs,
  • Determine which marketing channels you should focus more time, budget, and efforts on,
  • Invest most of your time and efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.

Info

Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge you to avoid using black hat methods, tools, websites, and anything that violates the terms of service and policies of services like Google, Facebook, Pinterest, etc..

Automating your web traffic does not require using black hat methods!

(Web traffic automation doesn’t require using black hat techniques!)

The focus of this article is not to game online services or flaunt their terms of service, but to show you how to be smart with your resources and automate your content distribution so you can leverage your time and efforts, and increase your exposure online to sites that your target audience frequents.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

As we’ve just seen in the previous section, most small business owners lack the time, resources and budget to engage in the kind of content marketing that most experts recommend. What you want to do, then, is be strategic with your limited budget, resources, and time.

So, instead of posting content to individual channels, which is very time-consuming …

Posting content to different services one at a time can be very time-consuming!

(Posting content to marketing channels individually can be very time-consuming!)

Why not use this strategy instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish content once, and automate the distribution of your content to all other channels.

You can:

  • Distribute content automatically to social channels and bookmarking sites,
  • Distribute content (and comments) automatically to other blogs and web properties using RSS
  • Import content automatically (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you get all of this done?

Simple … first, set up your site as explained in Part 2. Then, expertly configure it as described in Part Three. Once all of this is in place, you then automate various processes using plugins like the ones listed in the section below.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Web Traffic Blueprint – Traffic Generation Plugins

Let’s take a quick look at some WordPress plugins that can help to:

  • Syndicate content to social media sites and social bookmarking accounts
  • Distribute comments automatically to other blogs
  • Post content automatically to other websites via RSS feeds

Jetpack Plugin

You can get your posts automatically distributed to sites like Tumblr, Facebook, Twitter, Google+, LinkedIn and more as soon as you publish your content using a plugin like JetPack.

Jetpack WordPress Plugin

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with loads of useful features.

After Jetpack has been installed, you will need to connect the plugin to the WordPress.com account you set up in Part Three

Make sure the Jetpack plugin is connected to your WordPress.com account

(Connect Jetpack to your WordPress.com account)

Next, activate a feature called Publicize

Activate the Publicize feature

(Jetpack plugin – Publicize)

You can share your posts on Tumblr, Facebook, Twitter, LinkedIn, GooglePlus, and more …

Share your content on various social media sites.

(Distribute your posts to various social media accounts.)

After configuring all of the account and plugin settings, your content is ready for distribution.

The Publicize feature adds a new section to your Publish box …

Publicize details displays in the publishing area.

(Publicize account settings displayed in the publishing box.)

Now, whenever you publish a new post, it will automatically get shared on every account you have set up …

As soon as content is published, it is automatically distributed online.

(As soon as posts are published, they are automatically syndicated online.)

Jetpack provides a hands-free way to create more exposure online for your content on social networks.

CommentLuv

CommentLuv

(CommentLuv)

WordPress has a native commenting function that lets your blog readers interact with your website or blog, post comments, reply to other users and participate in discussions as part of a social community.

You can expand the WordPress default commenting feature with a third-party plugin like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrates your comments with social media, helping to spread and share your content around.

For example, a WordPress plugin like CommentLuv (Premium version) can encourage a greater level of commenting and create more user engagement on your website. The plugin encourages readers to comment using SEO and social reward features like ability to use keywords in the user name, social enticements for content sharing, the ability to add twitter handles to comments, and backlinks. This plugin will visit the site of the comment author while they are entering their comment and retrieve their most recent blog posts, which can be included with their comment when they click submit.

CommentLuv can encourage a greater level of commenting and improve user engagement on your website or blog.

(CommentLuv Premium version can attract more comments and create more user engagement on your website or blog.)

For more details about the benefits of using this plugin, visit the plugin site:

Social Link Machine

Social LinkMachine - WordPress content distribution plugin

(SocialLinkMachine – WordPress content distribution plugin)

Social Link Machine is a plugin for WordPress that lets you automatically syndicate and drip-feed content to dozens of traffic-generating platforms, build backlinks, include relevant images and videos, and social signals on auto-pilot …

SocialLinkMachine - syndicate and drip-feed your content to over 30 authority websites

(Social Link Machine – syndicate content automatically to many social platforms)

With SocialLinkMachine installed, you can automatically syndicate content to many traffic-generating platforms, such as:

  • Social Bookmarking Platforms: e.g. Delicious, Folkd, Instapaper, Reddit, etc.
  • Web 2.0 Blogging Platforms: e.g. Blog.com, Rebel Mouse, WordPress.com, etc.
  • Social Platforms: Facebook, YouTube, etc.
  • Image Sharing: e.g. Pinterest, etc.
  • PDF Sharing: e.g. Docdroid, Gett, etc.

Go here for more information about this plugin: Social Link Machine

Also, if you would like to know more about setting up social media monitoring (so you can get useful information about your content distribution campaigns), we have created a detailed article where we explore over 30 social media tracking tools and technologies that will help you manage, measure, and analyze your social media marketing initiatives. Go here to learn more:

Important

The above are just a few examples of the many plugins that WordPress makes available for automating the distribution of your content online.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic Blueprint: Automated Content Sharing Phase – Summary

Once you have your website or blog and plugins expertly configured and set up, all you then need to do to automatically start generating web traffic is add web content regularly.

Tip

We have created an entire email email-based training course designed to help you come up with endless content for posting to your site:

Once you have configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is explained in the next article in our series.

This is the end of Part Four

To continue reading about this topic, click here:

Web Traffic Blueprint Part 5 - A Complete Guide To Getting More Traffic Automatically

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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)

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Author: Martin Aranovitch

Martin Aranovitch is the founder of WPCompendium.org and the author of The Small Business Digital Manager. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as WordPress Traffic Automation Blueprint – Part 4 (Automation).