Welcome to Part Four of our Website Traffic Blueprint article series, where we show you how to drive new traffic automatically to your site using the WordPress CMS platform.
So far, here is what we have covered in this series:
In Part One, we provided an overview of the traffic automation process, and explained why using an expertly configured WordPress website is the key to generating automated web traffic …
(With an expertly configured WordPress website or blog, all you have to do to automatically begin attracting new web traffic is post new content consistently!)
In Part Two, we discussed the setup phase. We explained the best way to start if you don’t have a web presence yet, how to set everything up if you already have a website, and what to do if your website was built with WordPress.
(In Part 2 we show you how to set up a WordPress web site on your domain)
In Part Three, we looked at the configuration phase of the traffic automation system.
Here, we configure hosting settings, internal settings, and external settings that affect your website’s ability to generate traffic automatically …
(In Part Three you will configure all the settings that affect your site’s traffic-getting ability)
In Part Four, we look at ways to automate the traffic system using various WordPress plugins.
- Why Automating The Traffic-Getting Process Makes Sense
- WordPress Traffic Blueprint – Traffic-Getting Plugins
- Kickstart Your WordPress Traffic System
- WordPress Traffic Automation Blueprint: Automated Content Syndication Stage – Summary
Why Automating The Traffic-Getting Process Makes Sense
Depending on which marketing experts you get your advice from, you could find yourself trying to spend a couple of hours or more each day promoting your business on social media in addition to running your business, creating content and managing your online presence.
Most business owners lack the time, human resources and budget to engage in the kind of content marketing that many marketing experts recommend doing. If you are spending hours posting updates on Facebook, Twitter, and LinkedIn in addition to planning and writing content for your website or blog, how can anything else in your business get done?
(Small businesses spend most of their time keeping their businesses up and running. Source: NFIB)
Many businesses spend most of their working hours keeping their businesses up and running. On top of this, there’s also sales and marketing. After all, businesses need to remain competitive and grow in order to survive.
A study of small businesses done by VerticalResponse – an email and social media marketing company, found that:
- 43% of all businesses surveyed spent around six hours each week on social media (the rest spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same research was conducted today, the figures would most likely be even higher.
- More than half of all small businesses surveyed spent 1-3 hours or more creating a blog post.
- Finding and posting content for social media consumed the most time online.
(Businesses spend more time each year marketing and promoting themselves online. Infographic source: VerticalResponse)
As small businesses spend more time promoting and marketing themselves online in order to compete and survive, this puts more and more of a squeeze on businesses to focus their time on other important areas …
(Businesses with limited budget, time, and resources and many different areas to focus on need to plan their marketing strategy very carefully.)
One other important thing to keep in mind is that, in addition to spending time promoting and marketing your business on various social media websites, all of your efforts are going into virtual real estate that you have no control over. You don’t own Twitter, Facebook, or StumbleUpon. These sites can make decisions that can dramatically affect your business without prior notification. Why invest so much time and effort building a business on rented real estate? With WordPress (self-hosted), you can have complete control of your own virtual real estate and distribute your content automatically to other online properties.
Automating processes to leverage time is not new. Businesses of all sizes have been doing it ever since the Industrial Age. In the Digital Age, however, the availability of so many new online marketing channels creates a number of dilemmas for small business owners and business managers, especially for those with limited resources, marketing budgets, and time. For example:
- Which of these marketing channels do you focus more efforts, time, and budget on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. Facebook, LinkedIn, Pinterest, etc.) while neglecting your own domain?
- Do you create new content for every channel you plan to promote and market your business on?
The Benefits Of Automating Your Traffic-Getting Process With WordPress
What we’d like to share with you now, is a free, simple, and effective strategy that allows you to automate the web traffic generation process with WordPress.
With this strategy, you will be able to:
- Save time creating web content and social media,
- Save money on content creation and unnecessary web marketing channels,
- Determine which channels you should invest more time, budget, and efforts on,
- Invest most of your time building your own asset and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we recommend avoiding black hat software, websites, methods, and anything designed to “game” or violate the terms of service and policies of services like LinkedIn, Google, Facebook, etc..
(Automating your web traffic does not have to involve the use of black hat techniques!)
The purpose of this series of articles is to show you how to automate your content distribution so you can leverage your time and marketing efforts, and increase your exposure online to websites visited by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, most business owners lack the time, resources and budget to engage in the kind of content marketing that many online experts advise doing. What you want to do, then, is work smart within your limited time, budget, and resources.
So, instead of choosing this time-consuming approach …
(Posting content to different channels can be extremely time-consuming!)
Why not do this instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish once, and automate your content distribution to all other marketing channels.
- Distribute content automatically to social sites and social bookmarking sites,
- Distribute content (and comments) automatically to other blogs and online properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all this done?
Simple … first, set up your WordPress website as described in Part 2. Then, get everything configured as explained in Part Three. Once all of this is in place, you then connect all of the dots using plugins.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic Blueprint – Traffic-Getting Plugins
Let’s take a brief look at some examples of plugins that can:
- Distribute content to social sites and social bookmarking websites
- Post comments automatically to other blogs
- Syndicate content via RSS feeds to other blogs
You can get your posts automatically distributed to sites like Facebook, Twitter, Tumblr, Google+, LinkedIn and more as soon as you publish your content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many useful features.
After Jetpack has been installed, you will need to connect the plugin to your WordPress.com account …
(Make sure the Jetpack plugin is connected to your WordPress.com account)
Next, activate the Publicize feature …
(Activate the Publicize feature)
Configure this section to automatically share your posts on Tumblr, Facebook, Twitter, Google+, LinkedIn, and more …
(Share your posts on various social sites.)
After all settings have been configured, your content is ready for distribution.
Publicize adds a new section to your Publish box …
(Publicize account options displays in the Publish box.)
Now, as soon as you publish a new post, it will automatically be shared online to every account you have set up …
(As soon as new content is published, it will be automatically shared online.)
Jetpack provides a hands-free way to get more exposure online for your content on social media websites.
The WordPress native commenting system allows your site users to interact with your website or blog, post new comments, reply to other users and engage with your content as part of an online community.
You can expand the WordPress native commenting feature with a third-party plugin like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrates your comments with social media, helping to share and spread them around.
For example, using a plugin like CommentLuv (Premium version) can help make your blog more attractive to commenters by offering them a choice of backlinks if they tweet, plus1, or like your post. This plugin will visit the website of the comment author while they are typing their comment and retrieve their latest blog posts, which they can include at the bottom of their comment when they click submit.
(CommentLuv can encourage a greater level of commenting and improve user engagement on your site.)
Go here to learn more about this handy plugin:
(Social Link Machine – Content distribution plugin)
SocialLinkMachine is a plugin for WordPress that allows you to syndicate and drip-feed content, build backlinks, include relevant images and videos, and second-tier links and social signals on auto-pilot …
(Social LinkMachine – drip-feed content automatically to many authority platforms)
With Social Link Machine installed, you can automatically syndicate content to dozens of authority platforms, including:
- Bookmarking Platforms: e.g. Deviantart, Diigo, Kippt, Stumbleupon, etc.
- Web 2.0 Blogs: e.g. Livejournal, Sett, WordPress.com, etc.
- Social Media Platforms: Facebook, Xing, etc.
- Image Sharing: e.g. Pinterest, etc.
- PDF Sharing Platforms: e.g. Docdroid, Sendspace, etc.
To learn more about the benefits of using this handy plugin, go here: Social LinkMachine
Also, if you would like to know more about setting up social media monitoring (in order to get useful information about your content distribution campaigns), we have created a detailed article where we explore several social media measurement tools and technologies that are worth checking out and knowing about. For more details, go here:
The above are just some examples of the many plugins that WordPress makes available for automating and sharing the distribution of your content online.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Automation Blueprint: Automated Content Syndication Stage – Summary
Once you have your WordPress site and plugins expertly configured and fully set up, all you then need to do to automatically start generating new web traffic is add new content on a regular basis.
If you need great content ideas for your site, we recommend subscribing to our FREE email training series here:
Once you have configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is addressed in the next article in the series.
This is the end of Part 4
To read the rest of this article series, click here:
- Website Traffic Blueprint Part Five – Discover How To Turn Your Website Into A Traffic Generation Machine
"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)
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