Welcome to Part 4 of our Web Traffic Blueprint article series, where we explain how to grow your business online automatically using the WordPress CMS platform.
So far, we have covered the following in this article series:
In Part 1 of this article series, we described the traffic automation process, and explained why using an expertly configured WordPress website or blog is the key to automating traffic to your website …
(With an expertly configured WordPress blog, all you have to do to automatically bring web traffic is add content consistently!)
In Part 2, we discuss the setup phase. We help you understand the best way to start if you don’t have a website yet, how to set everything up if you already have a site, and what to do if your site has been built using WordPress.
(In Part two we show you where to set up WordPress on your domain)
In Part 3, we look at the configuration phase of the blueprint.
Here, we configure hosting settings, WordPress settings, and external settings that affect your site’s traffic-getting ability …
(In Part 3 we show you how to configure all the settings that affect your site’s traffic-getting ability)
In Part 4, we discuss ways to automate your traffic using plugins.
Why Automating Your Traffic-Getting Process Makes Sense
Depending on who you get your advice from, you could end up spending a couple of hours or more each day posting content on social media, as well as running your business, creating content and managing your online presence.
Many business owners lack the time, human resources and financial means to run a full-time marketing and content creation department and engage in the kind of content marketing that many online marketing experts are prescribing. If you are spending all of your time checking Twitter, LinkedIn, or Facebook in addition to researching and writing content for your blog or website, how can anything in your business get done?
(Small businesses spend most of their time keeping their businesses up and running. Infographic: NFIB)
Many businesses spend most of their time simply keeping their businesses up and running. On top of this, there’s also sales and marketing. After all, businesses need to stay competitive and grow in order to survive.
A study of small businesses conducted by VerticalResponse – an email and social media marketing company, found that:
- 43% of all small businesses surveyed spent 6 or more hours per week on social media (the other half spent even more time – between 6 and 21+ hours per week). This usage of social media was a 66% increase from the previous year, so if the same survey was done today, the figures would probably be significantly higher.
- More than half of all small businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media consumed the most time online.
(Businesses spend more time every year marketing and promoting themselves online. Source: VerticalResponse)
As businesses spend increasingly larger amounts of time on online marketing as a matter of business survival and competition, this puts more and more of a squeeze on businesses to focus their time on other equally important areas …
(Businesses with limited time, marketing budget, and resources and many areas to focus on have to plan their marketing strategy very carefully.)
Another thing to consider is that, in addition to spending time marketing and promoting your business on various social media websites, you are investing all of your efforts into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or YouTube. These sites can make decisions that impact your business without first consulting you. Why invest so much effort and time building content on someone else’s asset? With a self-hosted WordPress site, you can have complete control of your own virtual real estate and publish your content automatically to other websites.
Automating systems and process to leverage time is nothing new. Businesses of all sizes have been doing it ever since the Industrial Age. In the Information Age, however, the increasing availability of so many new marketing channels creates a number of dilemmas for small business owners, especially for those with limited resources, time, and budget. For example:
- Which channels should you invest more of your efforts, budget, and time on?
- Should you invest so much time and effort building assets on sites that do not belong to you (e.g. Facebook, Twitter, Tumblr, etc.) while ignoring your own domain?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating Your Web Traffic Generation Process With WordPress
What I’d like to show you now, is a free, simple, and effective strategy for automating your traffic generation with WordPress.
With this method, you will be able to:
- Save time creating web content and social media,
- Save money on content creation and unnecessary web marketing channels,
- Determine which channels you should focus more of your budget, efforts, and time on,
- Invest most of your time and efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we recommend avoiding black hat methods, software, sites, and anything designed to manipulate or violate the terms of service and policies of services like Google, LinkedIn, Facebook, etc..
(Web traffic automation does not need to involve using black hat methods!)
The purpose of this article is not to manipulate online services or flaunt their terms of service, but to show you how to be smart with your limited resources and automate your content distribution so you can leverage your time and efforts, and increase your exposure online to websites used by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, most small businesses lack the time, resources and financial means to engage in the kind of content marketing that most experts advise. What you want to do, then, is to be strategic and work smart within your limited budget, resources, and time.
So, instead of choosing this approach, which is very time-consuming …
(Posting content to different marketing channels one by one is very time-consuming!)
Why not choose this one instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish once, and automate the distribution of your content to all other marketing channels.
- Automatically distribute content to social media sites and bookmarking sites,
- Automatically distribute comments and content to other blogs and web properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you do all of this?
Simple … first, set up your website or blog as explained in Part 2. Then, configure it as described in Part Three. Once all of this is in place, you can then automate your content distribution with plugins like the ones shown in the section below.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic Automation Blueprint – Plugins
Let’s take a quick look at a number of WordPress plugins that can help to:
- Post content to social sites and social bookmarking accounts
- Distribute comments automatically to other blogs
- Distribute content automatically to other blogs via RSS
You can get your posts automatically distributed to sites like Tumblr, Facebook, Twitter, Google+, LinkedIn and more as soon as you publish your content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with loads of great functions.
(Connect Jetpack to your WordPress.com account)
Next, activate the Publicize feature …
(Activate the Publicize feature)
Configure this section to share your posts on Twitter, Tumblr, Facebook, LinkedIn, GooglePlus, and more …
(Share your content on several social media accounts.)
After configuring all account and plugin settings, your content is ready for distribution.
Publicize adds a new section to your Publish box …
(Publicize details displayed in the post publishing section.)
Now, as soon as you publish a new post, it will automatically be shared on every account you have set up …
(As soon as content is published, it will be automatically shared online.)
This is a hands-free way to get more exposure for your content online on social media networks.
The native WordPress commenting function allows your site users to interact with your website, post comments, reply to existing comments and participate in discussions as part of a social community.
You can expand the WordPress native commenting feature using third-party plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate your comments with social media, helping to share and spread them online.
For example, using a WordPress plugin like CommentLuv (Pro version) can encourage a greater level of commenting and improve user engagement on your web site. The plugin encourages readers to comment using SEO and social rewards like adding twitter usernames to comments, SEO backlinks, ability to use keywords in the username, and social enticements for sharing content. This plugin will visit the site of the comment author while they type their comment and retrieve their last blog posts, which they can choose to include below their comment when they click submit.
(CommentLuv Premium version can encourage a greater level of commenting and create more user engagement on your web site.)
To learn more about the benefits of using this WordPress plugin, go here:
(Social Link Machine – Content distribution plugin for WordPress)
SocialLinkMachine is a set-and-forget plugin for WordPress that lets you syndicate and drip-feed content to dozens of online websites, build diverse anchor text backlinks, include relevant images and videos, and 2nd-tier links and social signals on auto-pilot …
(SocialLinkMachine – syndicate your content automatically to many online websites)
With Social Link Machine installed, you can automatically drip-feed your content to over 30 online sites, like:
- Social Bookmarking Sites: e.g. Delicious, Linkagogo, Instapaper, Scoop.it, etc.
- Blogs: e.g. Blogger, Sett, Tumblr, etc.
- Social Media Platforms: Facebook, Twitter, etc.
- Image Sharing: e.g. Pinterest, etc.
- PDF Sharing: e.g. Docdroid, Sendspace, etc.
Go here to learn more about the benefits of this plugin: Social LinkMachine
Also, if you would like to know more about setting up social media tracking (so you can get useful information about your content marketing campaigns), we have written a detailed article on social media tracking tools and technologies that will help you manage, measure, and analyze your social media marketing campaigns. To learn more, go here:
The above are just a few examples of the many content distribution plugins that WordPress makes available.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Blueprint: Automated Content Distribution Stage – Summary
Once you have your website and plugins expertly configured and fully set up, all you need to do then to automatically attract web traffic is add new content regularly.
We have created a complete email training series designed to help you never run out of content ideas for posting to your site:
Once you have configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is explained in the next section of the series.
This is the end of Part 4
To continue reading this article, click here:
- Web Site Traffic Blueprint Part 5 – How To Turn Your WordPress Blog Into A Traffic Generation Machine
"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie