WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

WordPress Web Traffic Blueprint Part Four - How To Get More Web Traffic For Your BusinessWelcome to Part 4 of our Website Traffic Blueprint article series, where we explain how to turn your site into an automated traffic generation machine using WordPress.

So far, we have covered the following in this article series:

In Part 1, we described the traffic automation process, and explained why using an expertly configured WordPress website is the key to generating automated web traffic …

With an expertly configured WordPress blog, all you have to do is add content regularly to automatically drive traffic!

(With an expertly configured WordPress website or blog, all you have to do to start generating new traffic is add web content consistently!)

In Part Two, we discussed critical setup decisions. We helped you understand the best way to get started if you don’t have a website yet, how to set everything up if you already have a site, and what to do if your existing website has been built using WordPress.

How to set up a WordPress site on your domain

(In Part two we show you where to set up a WordPress website or blog on your domain)

In Part Three, we look at the configuration phase of the blueprint.

In this step, we configure all the settings that affect your website’s ability to generate traffic automatically …

How to set up WordPress on your domain

(In Part Three you learn how to configure hosting settings, internal settings, and external settings that affect your website’s traffic-getting ability)

In this section of the article series, we discuss ways to automate the traffic-generation process using various WordPress plugins.

Why You Should Automate The Traffic-Getting Process

Depending on which marketing expert you talk to, you could find yourself investing an hour or two per day (or more) promoting your business on social media, as well as managing your business, your content and your online presence.

Many small businesses lack the time, human resources and budget to employ the services of a full-time marketing and content creation department and engage in the kind of content marketing that many online marketing experts are advising. If you were to spend most of your time checking Facebook, Twitter, and LinkedIn in addition to researching and writing articles for your blog or website, how could you get anything in your business done?

Small businesses spend most of their time keeping their businesses up and running.

(Keeping a business running is how most small businesses spend their time. Image source: NFIB)

Small businesses spend most of their working hours simply keeping their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.

A study of small businesses done by VerticalResponse – an email and social media marketing company, found that:

  • 43% of all businesses surveyed spent around 6 hours per week on social media (the other half spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same research was done today, the figures would probably be higher.
  • More than half of all small businesses surveyed spent 1-3 hours or more creating a blog post.
  • Finding and posting content for social media consumed the most time online.

Businesses spend more time every year marketing and promoting themselves online.

(Businesses spend more time each year marketing and promoting themselves online. Image source: VerticalResponse.com)

As small businesses spend increasingly larger amounts of time on online marketing in order to compete and survive, this leaves less time for under-resourced businesses to focus on other equally important areas …

Businesses with limited time, resources, and budgets and many different business areas to focus on require careful planning of their marketing strategy.

(Businesses with limited time, resources, and budget and many business areas to focus on require careful planning of their marketing strategy.)

One other thing to keep in mind is that, in addition to spending time marketing and promoting your business on various social sites, all of your efforts are going into virtual real estate that you have no control over. You don’t own Twitter, Facebook, or Pinterest. These companies can and will make decisions that impact your business without prior notification. Why invest so much time and effort building a business on rented real estate? With WordPress, you can have complete control of your own real estate and post your content automatically to other sites.

Automating processes to leverage time and increase productivity is not new. Businesses have been doing it ever since the dawn of the Industrial Age. In the Information Age, however, the exponential growth online marketing channels creates a number of dilemmas for business owners, especially for those with limited budget, time, and resources. For example:

  • Which marketing channels should you focus more of your efforts, time, and budget on?
  • Should you invest so much time and effort building a web presence on other people’s sites (e.g. YouTube, Twitter, Pinterest, etc.) while ignoring your own domain?
  • Do you create new content for every channel you plan to promote and market your business on?

The Benefits Of Automating The Traffic-Getting Process With WordPress

What I’d like to show you now, is a free, simple, and effective formula that allows you to automate your web traffic generation with WordPress.

With this strategy, you will be able to:

  • Save time creating web content and social media,
  • Save money on content creation and unnecessary online marketing costs,
  • Determine which channels you should invest more efforts, budget, and your time on,
  • Invest most of your efforts building your own asset and still benefit from other people’s marketing channels.

Warning

Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge you to avoid using black hat sites, strategies, software, and anything that violates the policies and terms of service of sites like Google, LinkedIn, Facebook, etc..

Automating your web traffic doesn't require using black hat methods!

(Automating your web traffic doesn’t require using black hat techniques!)

The purpose of this article series is to show you how to automate your content distribution so you can leverage your time and marketing efforts, and get additional exposure online from sites frequented by your target audience.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

We’ve just seen in the previous section how many businesses lack the time, resources and financial means to engage in the kind of content marketing that many experts advise doing. What you want to do, then, is to be strategic and work smart within your limited resources.

So, instead of doing this …

Posting content to different services one by one is very time-consuming!

(Posting content to different channels can be very time-consuming!)

Why not opt for this time-saving strategy instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish content one-time, and automate your content distribution to all other marketing channels.

You can:

  • Automatically distribute content to social sites and bookmarking sites,
  • Distribute content (and comments) automatically to other blogs and online properties using RSS
  • Import content automatically (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you get all this done?

Simple … first, set up your website or blog as explained in Part 2. Then, get it configured as explained in Part Three. Once all of this is in place, you then automate the content distribution using plugins such as the ones shown in the section below.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Web Traffic Automation System – Traffic Plugins

Let’s take a quick look at a number of WordPress plugins that can help:

  • Post content to social sites and social bookmarking websites
  • Syndicate comments automatically to other blogs
  • Post content to other blogs via RSS

Jetpack Plugin

You can get your posts automatically distributed to sites like Tumblr, Twitter, Facebook, LinkedIn, GooglePlus and more as soon as you publish your content using a plugin like JetPack.

Jetpack WordPress Plugin

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with loads of great features.

After installing Jetpack, you will need to connect the plugin to the WordPress.com account you set up in Part 3

Make sure the Jetpack plugin is connected to your WordPress.com account

(Make sure that Jetpack is connected to your WordPress.com account)

Next, activate a feature called Publicize

Jetpack plugin - Publicize

(Activate the Publicize feature)

Once this section is configured, you will be able to automatically share your posts on Facebook, Twitter, Tumblr, GooglePlus, LinkedIn, and more …

Distribute your content to various social networks.

(Distribute your posts automatically to several social media networks.)

After all settings have been configured, your content is ready for distribution.

The Publicize feature adds a new section to your Publish box …

Publicize account settings show in the publishing box.

(Publicize account options appear in the publishing area.)

Now, as soon as you publish new content, it will automatically be shared on every account you have set up …

As soon as content is published, it is automatically shared online.

(As soon as new content is published, it is automatically shared online.)

The Jetpack plugin provides you with a hands-free, automated way to get more exposure online for your content on social media sites.

CommentLuv

CommentLuv

(CommentLuv)

The native WordPress commenting system allows your blog readers to interact with your website, post comments, reply to other users and participate in discussions as part of a social community.

You can expand the WordPress default commenting feature using a number of 3rd-party plugins that integrate your comments with social media, helping to share and spread your content online.

For example, with a plugin like CommentLuv (Premium version), you can improve user engagement on your web site. The plugin encourages readers to comment using SEO and social rewards like ability to use keywords in the username, social enticements for content-sharing, search-indexable backlinks, and adding twitter handles to comments. This plugin will visit the comment author’s website or blog while they are typing their comment and retrieve their most recent blog posts, which can be included at the bottom of their comment when they click the submit button.

CommentLuv Pro version can help attract more comments and visitors and improve user engagement on your web site.

(CommentLuv Premium version can attract more comments and visitors and create more user engagement on your website.)

To learn more about this plugin, visit the plugin site:

Social LinkMachine

SocialLinkMachine - WordPress content distribution plugin

(SocialLinkMachine – WordPress content distribution plugin)

Social LinkMachine is a set-and-forget plugin that allows you to syndicate your content to over 30 authority platforms, build backlinks, include relevant videos and images, and 2nd-tier links and social signals on auto-pilot …

SocialLinkMachine - syndicate and drip-feed content to over 30 online sites

(Social Link Machine – syndicate content to over 30 traffic-generating sites)

With Social Link Machine installed, you can automatically syndicate and drip-feed your content to over 30 online sites, such as:

  • Bookmarking Sites: e.g. Deviantart, Folkd, Instapaper, Zotero, etc.
  • Blogging Platforms: e.g. Blogger, Overblog, Tumblr, etc.
  • Social Media Platforms: Facebook, YouTube, etc.
  • Image Sharing Platforms: e.g. Pinterest, etc.
  • Document Sharing Platforms: e.g. Issuu, Scribd, etc.

For more details about using this WordPress plugin, visit this website: Social LinkMachine

Also, if you would like to know more about setting up social media tracking (in order to get useful information about your content marketing campaigns), we have written a comprehensive article where we explore a number of social media measurement tools that you may want to check out. To learn more, visit this page:

Useful Info

The above are just a few examples of the many plugins that WordPress makes available for automating the distribution of your content online.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic Automation System: Automated Content Distribution Process – Summary

Once your site and plugins have been fully set up and expertly configured, all you need to do is post content on a consistent basis to attract new web traffic.

Tip

If you need help coming up with endless topics for posting content on your web site, we recommend subscribing to our email training series here:

Once you have configured your WordPress site, the next step is to optimize as much of the process as can be improved. This step is covered in the next article in our series.

This is the end of Part Four

To read the rest of this article series, click here:

Web Site Traffic Blueprint Part 5 - How To Automatically Get More Website Visitors For Your Business Using WordPress

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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now

***

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Author: Martin Aranovitch

Martin Aranovitch is the owner of WPCompendium.org and the author of The WordPress User Manual. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as WordPress Traffic Automation Blueprint – Part 4 (Automation).