WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

Website Traffic Blueprint Part 4 - A Complete Guide To Driving More Website Visitors Automatically Using WordPressWelcome to Part Four of our Web Site Traffic Blueprint article series, where we show you how to turn your site into an automated traffic generating machine using the WordPress CMS.

So far, we have covered the following in this article series:

In Part 1, we provided an overview of the traffic automation process, and explained why using an expertly configured WordPress site is the key to generating automated web traffic …

With an expertly configured WordPress web site, all you have to do is publish content on a consistent basis to automatically bring web traffic!

(With an expertly configured WordPress website or blog, all you have to do to attract new web traffic is add web content on a consistent basis!)

In Part Two, we look at critical setup decisions. We help you understand the best way to get started if you don’t have a website yet, how to set things up if you already have a website, and what to do if your existing site was built using WordPress.

Where to set up a WordPress web site on your domain

(In Part 2 we show you how to set up a WordPress website or blog on your domain)

In Part Three, we discuss important configuration decisions.

In this step, we configure all the settings that affect your website’s ability to generate traffic automatically …

How to set up a WordPress web site on your domain

(In Part 3 you will configure all the settings (hosting, WordPress and external) that affect your website’s traffic-getting ability)

In Part Four, we discuss ways to automate your traffic with WordPress plugins.

Why It Makes Sense To Automate The Traffic-Getting Process

Depending on which experts you listen to, you could end up trying to spend an hour or two per day (or more) posting content on social media, as well as trying to run your business, creating content and managing your web presence.

Most small business owners lack the time, resources and budget to engage in the kind of content marketing that many marketing experts recommend. If you spent most of your time posting updates on LinkedIn, Facebook, or Twitter in addition to writing articles for your blog or website, how would anything in your business ever get done?

Small business owners spend most of their working hours keeping their businesses up and running.

(Small business owners spend most of their working hours just keeping their businesses up and running. Image source: National Federation Of Independent Businesses)

Many business owners spend most of their time keeping their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to stay competitive and grow in order to survive.

A study of small businesses conducted by VerticalResponse – an email and social media marketing company, found that:

  • 43% of all small businesses surveyed spent at least six hours each week on social media (the other half spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same research was done today, the figures would probably be significantly higher.
  • More than half of all small businesses surveyed spent 1-3 hours or more to create a blog post.
  • Finding and posting content for social media was their most time-consuming online activity.

Businesses spend more time every year marketing and promoting themselves online.

(Small businesses spend more time every year marketing and promoting themselves online. Image source: VerticalResponse)

As businesses spend more time on online marketing as a matter of business survival and competition, this leaves even less time for under-resourced businesses to focus on other areas …

Businesses with limited marketing budgets, time, and resources and many different areas to focus on have to plan their marketing strategy very carefully.

(Businesses with limited budgets, resources, and time and many business areas to focus on require careful planning of their marketing strategy.)

Another thing to consider is that, in addition to spending time social sites, all of your efforts are going into virtual real estate that you have no control over. You don’t own Twitter, Facebook, or StumbleUpon. These sites can and will make decisions that can dramatically impact your business without prior warning. Why invest so much time and effort building a business on rented real estate? With WordPress, you can control your own virtual real estate and distribute your content automatically to other sites.

Automating business processes to save time is not new. Businesses of all sizes have been doing it since the dawn of the Industrial Age. In the Digital Age, however, the availability of so many new online marketing channels creates a number of dilemmas for small business owners and business managers, especially for those with limited resources, budget, and time. For example:

  • Which channels should you focus more budget, efforts, and your time on?
  • Should you invest so much time and effort building assets on sites that you do not own (e.g. YouTube, Twitter, Tumblr, etc.) while ignoring your own domain?
  • Do you create new content for every channel you plan to promote and market your business on?

The Benefits Of Automating Your Traffic-Getting Process With WordPress

What I’d like to share with you now, is a free, simple, and effective strategy that allows you to automate your traffic-getting process with WordPress.

With this strategy, you will be able to:

  • Save time creating web content and social media,
  • Save money on content creation and unnecessary web marketing costs,
  • Determine which channels you should focus more time, budget, and your efforts on,
  • Invest most of your efforts building your own asset and still benefit from other people’s marketing channels.

Note

Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly recommend staying away from all black hat solutions, sites, methods, and anything designed to “game” or violate the terms of service and policies of companies like LinkedIn, Facebook, Google.

Automating your web traffic doesn't require using black hat methods!

(Web traffic automation does not have to involve the use of black hat methods!)

What we are focusing here is to show you how to automate your content distribution in order to leverage your time and efforts, and get additional exposure online from websites that your target audience frequents.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

As we’ve just seen in the previous section, many small businesses lack the time, resources and budget to engage in the kind of content marketing that many experts recommend doing. What you want to do, then, is to be strategic and work smart within your limitations.

So, instead of choosing this approach, which is very time-consuming …

Posting content to marketing channels one at a time can be extremely time-consuming!

(Posting content to services one by one can be very time-consuming!)

Why not use this approach instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish once, and automate the distribution of your content to all other marketing channels.

You can:

  • Distribute content automatically to social services and social bookmarking sites,
  • Automatically distribute content (and comments) to other blogs and web properties using RSS
  • Automatically import content (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you do all of this?

Simple … first, set up your site as shown in Part Two. Then, configure your site settings as shown in Part Three. Once all of this is in place, you then automate your content distribution using plugins.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Web Traffic System – Traffic Plugins

Let’s take a brief look at a number of plugins that can help to:

  • Post content to social media sites and social bookmarking sites
  • Post comments automatically to other blogs
  • Post content via RSS feeds to other online properties

Jetpack Plugin

You can get your posts automatically distributed to sites like Twitter, Facebook, Tumblr, LinkedIn, Google+ and more as soon as you publish new content using a plugin like JetPack.

Jetpack

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with many great functions.

After installing Jetpack, you will need to connect the plugin to the WordPress.com account set up in Part Three

Make sure the Jetpack plugin is connected to your WordPress.com account

(Connect Jetpack to your WordPress.com account)

Next, activate the Publicize feature …

Activate the Publicize feature on Jetpack

(Activate the Publicize feature)

You can share your posts on Twitter, Tumblr, Facebook, LinkedIn, Google+, and more …

Share your posts automatically on various social networks.

(Publicize your content to various social networks.)

After all account and plugin settings have been configured, your content is ready for distribution.

Publicize adds a new section to your Publish box …

Publicize account settings displayed in your Publish section.

(Publicize account settings show in your Publish section.)

Now, whenever you publish a new post, it will automatically be shared on all of the accounts you have set up …

As soon as content is published, it will be automatically shared online.

(As soon as posts are published, they are automatically shared online.)

Go here to learn more about the benefits of this handy plugin: Jetpack by WordPress.com

CommentLuv

CommentLuv

(CommentLuv)

WordPress has a built-in commenting function that allows your site users to interact with your website, post comments, reply to existing comments and participate in discussions as part of an online community.

You can expand the WordPress native commenting feature with a number of third-party plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate with social media, helping to share and spread your content around.

For example, with a WordPress plugin like CommentLuv (Premium version), you can create more user engagement on your website. The plugin encourages readers to comment using SEO and social reward features like the ability to add twitter handles to comments, social enticements for content sharing, backlinks, and using keywords in the user name. This plugin will visit the comment author’s website or blog while they are entering their comment and retrieve their most recent blog posts, which can be included with their comment after clicking the submit button.

CommentLuv Pro version can help attract more comments and web traffic and create more user engagement on your website.

(CommentLuv Pro version can encourage a greater level of commenting and improve user engagement on your website or blog.)

Go here for more information about the benefits of this plugin:

SocialLinkMachine

Social Link Machine - WordPress content distribution plugin

(Social Link Machine – Content distribution plugin for WordPress)

Social Link Machine is a plugin that lets you syndicate your content, build backlinks, include relevant videos and images, and social signals on auto-pilot …

Social Link Machine - syndicate content automatically to over 30 online sites

(SocialLinkMachine – syndicate and drip-feed your content to dozens of online websites)

With Social Link Machine installed, you can automatically syndicate and drip-feed content to many social sites, such as:

  • Bookmarking Sites: e.g. Bitly, Folkd, Plurk, Stumbleupon, etc.
  • Web 2.0 Blogging Platforms: e.g. Blogger, Rebel Mouse, Tumblr, etc.
  • Social Platforms: Facebook, Twitter, etc.
  • Image Sharing: e.g. Flickr, etc.
  • PDF Sharing Platforms: e.g. Issuu, Gett, etc.

Go here to learn more about the benefits of using this handy plugin: Social LinkMachine

Also, if you would like to know more about setting up social media tracking (so you can get actionable information about your content marketing efforts), or to learn more about social media tracking tools and technologies that are worth knowing about, see this article:

Important Info

The above are just a few examples of the many content distribution plugins that WordPress makes available.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic Automation Blueprint: Content Distribution Stage – Summary

Once your site and plugins have been expertly configured and fully set up, all you have to do to begin bringing more web traffic is publish great content regularly.

Practical Tip

If you need help coming up with topics for content that you can post on your website or blog, then subscribe to our email training series on growing your business with content marketing here:

Once you have expertly configured your WordPress site, the next step is to optimize as much of the process as can be improved. This step is addressed in the next section of the series.

This is the end of Part Four

To keep reading, click on the link below:

Website Traffic Blueprint Part Five - A Complete Guide To Increasing Your Web Visitors Automatically Using WordPress

***

"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)

***

Recommended Video Courses For WordPress Users

How To Use Amazon S3How To Use Amazon S3

Learn how to set up and use Amazon S3 to upload, store, manage, and protect your site’s images, large media files, downloadable files, stream videos and more.

More info: How To Use Amazon S3

Recommended Video Courses For WordPress Users

How To Set Up A Forum On WordPressHow To Set Up A Forum On WordPress

Learn how to set up a forum for your visitors, prospects, customers, members, or affiliates using WordPress.

More info: How To Set Up A Forum On WordPress

Recommended Video Courses For WordPress Users

Sell Online With PayPalSell Online With PayPal

This video course shows you how to set up PayPal on your website to receive payments online, with additional tips on using PayPal payment tools.

More info: Sell Online With PayPal

Recommended Video Courses For WordPress Users

How To Add A WordPress Site To FacebookHow To Add A WordPress Site To Facebook

Learn how to add your WordPress site to Facebook. Learn how to obtain and set up a free SSL (Secure Sockets Layer) certificate for your WordPress site, how to change your site protocol from "http" to "https" (secure site) and how to set up a Facebook app and import your entire WordPress site into Facebook.

More info: How To Add A WordPress Site To Facebook

Recommended Video Courses For WordPress Users

Using Password ManagersUsing Password Managers

Password Managers provide an easy and secure way to keep track of all your passwords. This video course shows you how to use two FREE powerful password management tools.

More info: Using Password Managers

Recommended Video Courses For WordPress Users

Using Layers WPUsing Layers WP

Learn how to use Layers WP, a powerful, flexible and user-friendly WordPress theme that lets you build professional and stunning websites easily using point-and-click.

More info: Using Layers WP

Recommended Video Courses For WordPress Users

How To Use FTPHow To Use FTP

This video course shows you how to use FTP (File Transfer Protocol) to transfer and upload files between your hard drive and your server using a free FTP program called Filezilla.

More info: How To Use FTP

Recommended Video Courses For WordPress Users

Build A WordPress Site ... Fast!Build A WordPress Site ... Fast!

Need a new website or blog in a hurry?

This video course shows you how to quickly install and configure a WordPress website or blog on your own domain name and be up and running in no time!

More info: Build A WordPress Site ... Fast!

Recommended Video Courses For WordPress Users

How To Use cPanelHow To Use cPanel

cPanel is a powerful and simple-to-use web hosting management software application that gives website owners the ability to quickly and easily manage their servers and websites using a simple and intuitive dashboard.

This video course will teach you how to use the main features of cPanel to manage your web hosting.

More info: How To Use cPanel

Recommended Video Courses For WordPress Users

How To Set Up WordPress On LocalhostHow To Set Up WordPress On Localhost

Learn how to install, set up, and locally host a fully functioning WordPress site on your computer.

More info: How To Set Up WordPress On Localhost

Author: Martin Aranovitch

Martin Aranovitch is the owner of WPCompendium.org and the author of The WordPress User Manual. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as WordPress Traffic Automation Blueprint – Part 4 (Automation).