Welcome to Part Four of our Web Site Traffic Blueprint article series, where we explain how to drive traffic automatically to your website using WordPress.
So far, here is what we have covered in this series:
In Part One of this article series, we described the traffic automation process, and explained why using an expertly configured WordPress website or blog is the key to automating traffic to your website …
(With an expertly configured WordPress web site, all you have to do is post fresh content on a consistent basis to automatically begin attracting more web traffic!)
In Part Two, we discuss critical setup decisions. We help you understand the best way to get started if you don’t have a web presence yet, how to set things up if you already have a website, and what to do if your website has been built with WordPress.
(In Part 2 we show you how to set up WordPress on your domain)
In Part 3, we focused on the configuration phase of this blueprint.
Here, we configure all the settings that can affect your site’s traffic-getting ability …
(In Part 3 you will configure all the settings (hosting, WordPress and external) that can affect your site’s traffic-getting ability)
In this section of the series, you will learn how to set up various plugins that can bring new traffic automatically to your site whenever you begin to publish fresh content.
Why You Should Automate Your Traffic Generation Process
Depending on which marketing expert you listen to, you could end up spending an hour or more a day posting content on social media.
Most small businesses lack the time, human resources and financial means to run a full-time marketing and content creation department and engage in the kind of content marketing that many marketing experts advise. If you are spending hours posting updates on Facebook, Twitter, or LinkedIn in addition to planning and writing articles for your blog or website, how will you get anything in your business done?
(Small business owners spend most of their working hours simply keeping their businesses up and running. Infographic: NFIB)
Small business owners spend most of their working hours keeping their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to remain competitive and grow in order to survive.
A study of small businesses done in 2012 by VerticalResponse – an email and social media marketing company, found that:
- Almost half of all small businesses surveyed spent around six hours each week on social media (the rest spent even more time – between 6 and 21+ hours per week). This use of social media was a 66% increase from the previous year, so if the same research was done today, the figures would probably be higher.
- More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.
(Small businesses spend more time each year marketing and promoting themselves online. Infographic source: VerticalResponse)
As small businesses spend increasingly larger amounts of time on online marketing in order to compete and survive, this puts more and more pressure on businesses to focus their time on other vital areas …
(Businesses with limited time, resources, and budget and many business areas to focus on require careful planning of their marketing strategy.)
One other important thing to consider is that, in addition to spending time marketing and promoting your business on a number of social sites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or LinkedIn. These sites often will make decisions that affect your business without consulting you. Why invest so much effort and time building content on rented real estate? With WordPress, you can control your own real estate and publish your content automatically to other sites.
Automating systems and process to leverage time and increase productivity is nothing new. Businesses of all sizes have been doing it ever since the Industrial Age. In the Digital Age, however, the availability of hundreds of new marketing channels creates a number of dilemmas for small business owners, especially for those with limited budget, time, and resources. For example:
- Which channels do you focus more budget, efforts, and time on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. Facebook, Twitter, Pinterest, etc.) while neglecting your own domain?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating The Traffic-Getting Process With WordPress
What we’d like to show you now, is a free, simple, and effective formula that lets you automate your traffic generation process with WordPress.
With this formula, you will be able to:
- Save time creating web content and social media,
- Save money on content creation and unnecessary web marketing channels,
- Determine which marketing channels you should focus more time, budget, and efforts on,
- Invest most of your time and efforts building your own asset and still benefit from other people’s marketing channels.
Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we recommend avoiding black hat strategies, websites, software, and anything designed to flaunt or violate the terms of service and policies of services like Facebook, Twitter, Google, etc..
(Automating your web traffic does not need to involve the use of black hat techniques!)
What we are focusing in this article is to show you how to be smart with your resources and automate your content distribution so you can leverage your time and efforts, and increase your exposure online to websites used by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, most small businesses lack the time, human resources and financial means to engage in the kind of content marketing that many experts prescribe. What you want to do, then, is work smart within your limited resources, budget, and time.
So, instead of doing this …
(Posting content to different marketing channels can be very time-consuming!)
Why not use this time-saving method instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content once, and automate the distribution of your content to all other services.
- Automatically distribute content to social sites and bookmarking sites,
- Automatically distribute comments and content to other blogs and web properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all this done?
Simple … first, set up your site as described in Part Two. Then, expertly configure things as shown in Part 3. Once all of this is in place, you can then automate the content distribution using plugins.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic Automation System – Traffic Plugins
Let’s take a look now at a number of traffic-generation plugins that can be used to:
- Syndicate content automatically to social media sites and social bookmarking websites
- Post comments automatically to other blogs
- Post content to other websites via RSS feeds
You can get your posts automatically distributed to sites like Tumblr, Twitter, Facebook, GooglePlus, LinkedIn and more as soon as you publish new content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many great features.
(Connect Jetpack to your WordPress.com account)
Next, activate the Publicize feature …
(Jetpack – Publicize feature)
Configure this section to automatically share your posts on Twitter, Facebook, Tumblr, LinkedIn, GooglePlus, and more …
(Distribute your content automatically to several social networks.)
After all settings have been configured, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account settings in your Publish section.)
Now, as soon as you publish a new post, it will automatically get shared online to every account you have set up …
(As soon as posts are published, they will be automatically distributed online.)
Go here for more details about the benefits of using this great plugin: Jetpack WordPress Plugin
WordPress has a built-in commenting feature that lets your visitors engage with your website, post new comments, reply to other users and engage with your content as part of a community.
You can expand the WordPress native commenting feature with a number of third-party plugins that integrate with social media, helping to spread and share your content online.
For example, using a plugin like CommentLuv (Premium version) can help make your site more attractive to commenters by offering them a choice of backlinks if they like, tweet, or +1 your post. This plugin will visit the website or blog of the comment author while they enter their comment and retrieve their most recent blog posts, which they can choose to include with their comment after clicking submit.
(CommentLuv Premium version can help attract more comments and visitors and create more user engagement on your web site.)
Visit the plugin site to learn more about this great plugin:
(Social Link Machine – WordPress content distribution plugin)
Social LinkMachine is a WordPress plugin that lets you automatically syndicate content, build backlinks, include relevant images and videos, and create social signals on auto-pilot …
(Social Link Machine – drip-feed content to over 30 social websites)
With Social Link Machine installed, you can automatically syndicate and drip-feed your content to dozens of authority sites, including:
- Social Bookmarking Platforms: e.g. Bitly, Folkd, Instapaper, Scoop.it, etc.
- Web 2.0 Blogs: e.g. Blog.com, Rebel Mouse, WordPress.com, etc.
- Social Media Platforms: Google Plus, YouTube, etc.
- Image Sharing Platforms: e.g. Flickr, etc.
- Document Sharing Platforms: e.g. Docdroid, Gett, etc.
Visit this site to learn more about this plugin: SocialLinkMachine
Also, if you would like to know more about setting up social media tracking (in order to get actionable information about your content distribution efforts), we have written a comprehensive article listing many social media tracking tools that you may want to check out. More info:
The above are just a few examples of the many plugins that WordPress makes available for automating and syndicating the distribution of your content online.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Blueprint: Automated Content Syndication Phase – Summary
Once you have your site and plugins set up and configured, all you have to do to start generating new web traffic is post new content regularly.
If you need topics for posting content on your web site, we recommend subscribing to our email training course on content marketing here:
Once you have configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is explained in the next article in the series.
This is the end of Section Four
To read the rest of this article series, click here:
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