Welcome to Part 4 of our Web Traffic Blueprint article series, where we explain how to grow your business online automatically using the WordPress CMS platform.
So far, we have covered the following in this series:
In Part 1, we provide an overview of the traffic automation process, and explain why using an expertly configured WordPress website is the key to automating traffic to your site …
(With an expertly configured WordPress web site, all you have to do is add web content on a regular basis to automatically begin bringing new traffic!)
In Part 2, we discuss the setup phase of the traffic automation system. We explain the best way to get started if you don’t have a web presence yet, how to set things up if you already have a site, and what to do if your existing site was built using WordPress.
(In Part 2 we show you how to set up a WordPress site on your domain)
In Part 3, we discuss configuring WordPress.
Here, we configure all the settings that can affect your site’s ability to generate traffic automatically …
(In Part 3 you will configure hosting settings, WordPress settings, and external settings that can affect your website’s traffic-getting ability)
In this step, we will show you how to set up various WordPress plugins that can help bring visitors automatically to your site.
Why It Makes Sense To Automate The Traffic-Getting Process
Depending on which business marketing guru you listen to, you could end up trying to spend an hour every day (or more) posting content on social media, as well as managing your business, your content and your web presence.
Most small businesses lack the time, resources and financial means to engage in the kind of content marketing that many online marketing experts prescribe. If you spent most of your time checking Twitter, LinkedIn, and Facebook in addition to writing content for your blog or website, how would anything else in your business ever get done?
(Keeping a business up and running is how most small businesses spend their time. Image source: NFIB)
Small business owners spend most of their working hours simply keeping their businesses up and running. On top of this, there’s sales and marketing. After all, businesses need to remain competitive and grow in order to survive.
A study of small businesses done by email and social media marketing company Vertical Response found that:
- Almost half of all small businesses surveyed spent at least 6 hours per week on social media (the other half of businesses surveyed that used social media spent even more time – between 6 and 21+ hours per week). This usage of social media was a 66% increase from the previous year, so if the same survey was conducted today, the figures would probably be higher.
- More than half of all small businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media consumed the most time online.
(Small businesses are spending more time each year marketing and promoting themselves online. Infographic source: VerticalResponse)
As businesses spend more time marketing and promoting themselves online as a matter of business survival and competition, this leaves less time for under-resourced businesses to focus on other important areas …
(Businesses with limited marketing budget, resources, and time and many business areas to focus on have to plan their marketing strategy very carefully.)
Another thing to consider is that, in addition to spending time marketing and promoting your business on a number of social sites, all of your efforts are going into virtual real estate that you don’t control. You don’t own Twitter, Facebook, or YouTube. These sites can and will make decisions that can significantly affect your business without requiring your input. Why invest so much time and effort building a business on rented real estate? With WordPress (self-hosted), you can control your own real estate and publish your content automatically to other websites.
Investing in business automation to leverage time and increase productivity is not new. Businesses have been doing it ever since the dawn of the Industrial Age. In the Information Age, however, the increasing availability of hundreds of new channels for promoting and marketing a business creates a number of dilemmas for business owners and marketing managers, especially for those with limited marketing budget, time, and resources. For example:
- Which of these marketing channels should you invest more of your efforts, time, and your budget on?
- Should you invest so much time and effort building assets on sites that you do not control (e.g. YouTube, LinkedIn, Tumblr, etc.) while neglecting the benefits of building content on your own domain?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating Your Traffic-Getting Process With WordPress
What we’d like to share with you now, is a free, simple, and effective formula that lets you automate the web traffic generation process with WordPress.
With this method, you will be able to:
- Save time creating content for your website and other marketing channels (e.g. social media),
- Save money on content creation and unnecessary web marketing channels,
- Determine which marketing channels you should invest more time, budget, and your efforts on,
- Invest most of your time and efforts building your own asset and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly urge that you stay away from all black hat websites, solutions, techniques, and anything that violates the terms of service and policies of services like Google, Facebook, LinkedIn, etc..
(Web traffic automation does not require using black hat methods!)
What we are focusing here is not to game web services or flaunt their terms of service, but to show you how to automate your content distribution in order to leverage your time and marketing efforts, and get additional exposure online from sites that your target audience frequents.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen that most business owners lack the time, resources and financial means to engage in the kind of content marketing that most experts recommend doing. What you want to do, then, is work smart within your limited resources.
So, instead of choosing this approach, which is very time-consuming …
(Posting content to different marketing channels one by one is extremely time-consuming!)
Why not opt for this strategy instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content one-time, and automate the distribution of your content to all other channels.
- Automatically distribute content to social services and bookmarking sites,
- Distribute comments and content automatically to other blogs and online properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all of this done?
Simple … first, set up your website or blog as explained in Part Two. Then, get it configured as shown in Part 3. Once all of this is in place, you then automate the content distribution with plugins.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Web Traffic Automation Blueprint – Traffic Plugins
Let’s take a brief look at some plugins that can:
- Syndicate content to social sites and social bookmarking websites
- Post comments automatically to other blogs
- Distribute content via RSS feeds to other online properties
You can get your posts automatically distributed to sites like Tumblr, Twitter, Facebook, Google+, LinkedIn and more as soon as you publish your content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many great functions.
After Jetpack has been installed, you will need to connect the plugin to your WordPress.com account …
(Make sure that Jetpack is connected to your WordPress.com account)
Next, activate the Publicize feature …
(Activate the Publicize feature on Jetpack)
You can share your posts on Facebook, Twitter, Tumblr, LinkedIn, Google+, and more …
(Distribute your content automatically to various social media networks.)
After configuring all plugin and account settings, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account options displayed in your Publish section.)
Now, as soon as you publish a new post, it will automatically be shared on all of the accounts you have set up …
(As soon as new posts are published, they are automatically syndicated online.)
Jetpack provides a hands-free, automated way to create more exposure online for your content on social media websites.
The native WordPress commenting function allows your blog readers to engage with your website, post new comments, reply to other users and engage with your content as part of a community.
You can expand the WordPress native commenting feature with a 3rd-party plugin that integrates with social media, helping to spread and share your content around.
For example, a plugin like CommentLuv (Premium version) can help attract more comments and improve user engagement on your website. The plugin encourages readers to comment using SEO and social rewards like the ability to add twitter usernames to comments, social enticements for sharing content, search-indexable backlinks, and using keywords in the user name. This plugin will visit the comment author’s site while they type their comment and retrieve their last blog posts, which they can choose to include below their comment after clicking the submit button.
(CommentLuv Pro version can encourage a greater level of commenting and create more user engagement on your web site.)
For more information about the benefits of this powerful plugin, visit the plugin website:
(Social LinkMachine – Set-and-forget content distribution plugin)
Social LinkMachine is a plugin that lets you automatically drip-feed content to over 30 online websites, build anchor text backlinks, include relevant images and videos, and second-tier links and social signals on auto-pilot …
(Social LinkMachine – syndicate and drip-feed your content to many online sites)
With Social LinkMachine installed, you can automatically syndicate and drip-feed your content to dozens of traffic-generating platforms, like:
- Social Bookmarking Sites: e.g. Bitly, Linkagogo, Instapaper, Zotero, etc.
- Blogs: e.g. Livejournal, Sett, Tribe, etc.
- Social Media Platforms: Facebook, YouTube, etc.
- Image Sharing Platforms: e.g. Flickr, etc.
- Document Sharing: e.g. Issuu, Scribd, etc.
For more details about using this plugin, go here: Social Link Machine
Also, if you would like to know more about setting up social media monitoring (in order to get actionable information about your content distribution campaigns), go here to learn more about social media measurement tools that you may want to check out:
The above are just some examples of the many plugins that WordPress makes available for automating and syndicating the distribution of your content online.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Automation System: Content Sharing Stage – Summary
Once your WordPress site and plugins have been set up and configured, all you have to do then to automatically generate traffic is publish content on a consistent basis.
We have created a complete email course designed to help you come up with limitless content for posting to your website:
Once you have configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is explained in the next section of our WordPress Traffic Blueprint series.
This is the end of Section Four
To read more, click on the link below:
"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)