Welcome to Part 4 of our Web Site Traffic Blueprint article series, where we show you how to create an automated web traffic generating machine using the WordPress CMS.
So far, here is what we have covered in this article series:
In Part One of this series, we explain why using an expertly configured WordPress website is the key to generating automated web traffic …
(With an expertly configured WordPress website, all you have to do is post web content on a consistent basis to attract new traffic!)
In Part 2, we discussed critical setup decisions. We explained the best way to get started if you don’t have a web presence yet, how to set everything up if you already have a site, and what to do if your website was built using WordPress.
(In Part two we show you where to set up a WordPress web site on your domain)
In Part 3, we look at important configuration decisions.
In this step, we configure hosting settings, internal settings, and external settings that affect your website’s traffic-getting ability …
(In Part Three you learn how to configure all the settings (hosting, WordPress and external) that can affect your site’s traffic-getting ability)
In Part 4, we will discuss ways to automate the traffic system using various plugins.
- Why You Should Automate The Traffic Generation Process
- WordPress Traffic Automation Blueprint – Traffic Generation Plugins
- Kickstart Your WordPress Traffic System
- WordPress Traffic Blueprint: Content Distribution Phase – Summary
Why You Should Automate The Traffic Generation Process
Depending on which experts you get your advice from, you could end up trying to spend 1-2 hours per day (or more) posting content on social media.
Many businesses lack the time, resources and budget to engage in the kind of content marketing that many online marketing experts advise doing. If you are spending half your day checking LinkedIn, Twitter, or Facebook in addition to planning and writing articles for your blog or website, how will you get anything in your business done?
(Small businesses spend most of their working hours just keeping their businesses up and running. Image source: NFIB)
Small business owners spend most of their time keeping their businesses up and running. In addition to running a business, there’s sales and marketing. After all, businesses need to remain competitive and make sales in order to survive.
A study of small businesses conducted in 2012 by email and social media marketing company Vertical Response found that:
- Almost half of all small businesses surveyed spent at least 6 hours per week on social media (the other half of businesses surveyed using social media spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same research was conducted today, the figures would most likely be significantly higher.
- More than half of all small businesses surveyed spent 1-3 hours or more creating a blog post.
- Finding and posting content for social media was their most time-consuming online activity.
(Small businesses spend more time every year marketing and promoting themselves online. Source: VerticalResponse.com)
As small businesses spend more time marketing and promoting themselves online in order to compete and survive, this puts more and more of a squeeze on businesses to prioritize their time on other important areas …
(Businesses with limited resources, marketing budgets, and time and many different areas to focus on require careful planning of their marketing strategy.)
One other thing to keep in mind is that, in addition to spending time social websites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Twitter, Facebook, or YouTube. These companies often will make decisions that impact your business without consulting you. Why invest so much time and effort building a business on rented real estate? With WordPress (self-hosted), you can have complete control of your own real estate and distribute your content automatically to other sites.
Automating business processes to leverage time is nothing new. Businesses of all sizes have been doing it since the dawn of the Industrial Age. In the Information Age, however, the exponential growth channels for marketing and promoting a business online creates a number of dilemmas for business owners, especially for those with limited marketing budgets, resources, and time. For example:
- Which channels do you invest more of your efforts, budget, and your time on?
- Should you invest so much time and effort building assets on sites that belong to other businesses (e.g. Facebook, Twitter, Tumblr, etc.) while ignoring the benefits of building content on your own domain?
- Do you create new content for every channel you plan to market and promote your business on?
The Benefits Of Automating The Traffic-Getting Process With WordPress
What I’d like to share with you now, is a free, simple, and effective formula for automating the traffic-getting process with WordPress.
With this strategy, you will be able to:
- Save time creating web content and social media,
- Save money on content creation and unnecessary web marketing costs,
- Determine which marketing channels you should focus more budget, time, and your efforts on,
- Invest most of your efforts building your own asset and still benefit from other people’s marketing channels.
Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly urge you to avoid using black hat methods, websites, solutions, and anything designed to flaunt or violate the terms of service and policies of companies like Google, Twitter, Facebook, etc..
(Web traffic automation doesn’t have to involve the use of black hat techniques!)
What we are focusing in this article series is to show you how to be smart with your limited resources and automate your content distribution in order to leverage your time and efforts, and get additional exposure online from websites frequented by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, many businesses lack the time, resources and financial means to engage in the kind of content marketing that most experts advise doing. What you want to do, then, is work smart within your limited resources.
So, instead of posting content to different marketing channels one at a time, which can be extremely time-consuming …
(Posting content to different channels is very time-consuming!)
Why not choose this one instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content once, and automate the distribution of your content to all other services.
- Distribute content automatically to social sites and bookmarking sites,
- Distribute comments and content automatically to other blogs and online properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all this done?
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic Automation Blueprint – Traffic Generation Plugins
Let’s take a brief look at some examples of traffic-generation plugins that can help to:
- Post content to social sites and social bookmarking sites
- Distribute comments automatically to other blogs
- Distribute content automatically to other web properties via RSS
You can get your posts automatically distributed to sites like Facebook, Tumblr, Twitter, GooglePlus, LinkedIn and more as soon as you publish your content using a WordPress plugin like JetPack.
Download URL: https://wordpress.org/plugins/jetpack
Jetpack is a free WordPress plugin with many great functions.
After Jetpack has been installed, connect the plugin to your WordPress.com account (set up in Part Three.) …
(Connect Jetpack to your WordPress.com account)
Next, activate the Publicize feature …
(Jetpack – Publicize)
Configure this section to share your posts on Twitter, Tumblr, Facebook, LinkedIn, GooglePlus, and more …
(Publicize your content automatically to several social media networks.)
After all of the settings have been configured, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account settings show in the post publishing section.)
Now, whenever you publish new content, it will automatically get shared online to every account you have set up …
(As soon as new posts are published, they are automatically shared online.)
To learn more about the benefits of using this handy plugin, go here: Jetpack by WordPress.com
The WordPress built-in commenting system allows your visitors to engage with your web site, post comments, reply to other users and participate in discussions as part of a social community.
You can expand the WordPress default commenting feature with third-party plugins that integrate with social media, helping to spread and share them around.
For example, a WordPress plugin like CommentLuv (Premium version) can help make your blog more attractive to commenters by offering them a choice of backlinks if they like, tweet, or plus1 your content. This plugin will visit the comment author’s site while they are entering their comment and retrieve their latest blog posts, which they can include at the bottom of their comment when they click the submit button.
(CommentLuv can help attract more comments and improve user engagement on your site.)
Go here to learn more about this great plugin: CommentLuv PRO Plugin For WordPress
(Social Link Machine – Set-and-forget content distribution plugin)
SocialLinkMachine is a set-and-forget plugin for WordPress that lets you automatically syndicate content, build anchor text backlinks, include relevant videos and images, and create second-tier links and social signals on auto-pilot …
(SocialLinkMachine – syndicate content automatically to dozens of authority platforms)
With SocialLinkMachine installed, you can automatically syndicate and drip-feed your content to many online platforms, including:
- Social Bookmarking Sites: e.g. Bitly, Folkd, Plurk, Zotero, etc.
- Blogging Platforms: e.g. Blog.com, Rebel Mouse, Tribe, etc.
- Social Platforms: Google Plus, YouTube, etc.
- Image Sharing: e.g. Flickr, etc.
- PDF Sharing Platforms: e.g. Docdroid, Scribd, etc.
Go here to learn more about this great plugin: SocialLinkMachine
Also, if you would like to know more about setting up social media tracking (so you can get useful information about your content distribution efforts), we have written a detailed article on social media monitoring tools and technologies that will help you keep track of online trends, monitor competitor activity, see what online conversations are taking place that affect your business, etc, see what online conversations are taking place that can affect your business,etc. Go here to learn more: Top Social Media Monitoring Tools For WordPress
The above are just some examples of the many plugins that WordPress makes available for automating the distribution of your content online.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Blueprint: Content Distribution Phase – Summary
Once you have your WordPress site and plugins configured and set up, all you then need to do is publish content regularly to drive more traffic organically.
We have created a complete email course aimed at helping you come up with unlimited content ideas for your website:
Once you have expertly configured your WordPress site, the next step is to optimize as much of the process as can be improved. This step is addressed in the next article in our series.
This is the end of Section Four
To read the rest of this article, click on the link below:
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