Welcome to Part Four of our Website Traffic Blueprint article series, where we show you how to create an automated web traffic generating machine using WordPress.
So far, here is what we have covered in this article series:
In Part 1, we explain why using an expertly configured WordPress website is the key to automating traffic to your website …
(With an expertly configured WordPress blog, all you have to do to drive more web traffic is add great content on a consistent basis!)
In Part 2, we discuss critical setup decisions. We explain the best way to start if you don’t have a web presence yet, how to set things up if you already have a website, and what to do if your site has been built with WordPress.
(In Part 2 we show you where to set up a WordPress web site on your domain)
In Part 3, we looked at the configuration phase.
In this step, we configure all the settings that can affect your website’s traffic-getting ability …
(In Part 3 you will configure all the settings that can affect your website’s traffic-getting ability)
In Part 4, we will look at ways to automate the traffic-getting process with different WordPress plugins.
Table of Contents
- Why Automate The Traffic Generation Process?
- WordPress Traffic Automation System – Traffic Plugins
- Kickstart Your WordPress Traffic System
- WordPress Traffic Automation Blueprint: Content Distribution Stage – Summary
Why Automate The Traffic Generation Process?
Depending on who you get your advice from, you could end up investing an hour a day (or more) posting content on social media while also running your business, creating content and managing your web presence.
Most small business owners simply lack the time, human resources and budget to employ the services of a full-time marketing department and engage in the kind of content marketing that many online marketing experts are prescribing. If you spend hours posting updates on Facebook, Twitter, or LinkedIn in addition to writing content for your website or blog, how will you get anything else in your business done?
(Small business owners spend most of their time simply keeping their businesses up and running. Infographic source: National Federation Of Independent Businesses)
Many businesses spend most of their time simply keeping their businesses up and running. On top of this, there’s also sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.
A study of small businesses conducted in 2012 by email and social media marketing company Vertical Response found that:
- 43% of all small businesses surveyed spent at least 6 hours per week on social media (the rest spent even more time – between 6 and 21+ hours per week). This usage of social media was a 66% increase from the previous year, so if the same research was done today, the numbers would probably be higher.
- More than half of all small businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.
(Businesses are spending more time marketing and promoting themselves online. Infographic: VerticalResponse)
As businesses spend increasingly larger amounts of time on online marketing as a matter of business survival and competition, this puts more and more of a squeeze on businesses to focus their time on other important areas …
(Businesses with limited budget, time, and resources and many different areas to focus on need to plan their marketing strategy very carefully.)
One other important thing to consider is that, in addition to spending time social media sites, all of your efforts are going into virtual real estate that you have no control over. You don’t own Twitter, Facebook, or LinkedIn. These companies can and will make decisions that can dramatically impact your business without prior warning. Why invest so much time and effort building a business on someone else’s asset? With WordPress (self-hosted), you can have complete control of your own virtual real estate and post your content automatically to other online accounts.
Automating systems and process to leverage time is not new. Businesses of all sizes have been doing it since the Industrial Age. In the Information Age, however, the increasing availability of hundreds of new marketing channels creates a number of dilemmas for business owners, especially for those with limited resources, time, and marketing budget. For example:
- Which marketing channels do you invest more of your time, efforts, and budget on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. YouTube, Twitter, Tumblr, etc.) while neglecting the benefits of building content on your own website?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating The Traffic-Getting Process With WordPress
What we’d like to show you now, is a free, simple, and effective strategy that lets you automate the traffic-getting process with WordPress.
With this strategy, you will be able to:
- Save time creating content for your website and other marketing channels (e.g. social media),
- Save money on content creation and unnecessary online marketing channels,
- Determine which marketing channels you should invest more efforts, budget, and time on,
- Invest most of your time building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly recommend avoiding black hat sites, strategies, software, and anything designed to manipulate or violate the policies and terms of service of companies like LinkedIn, Facebook, Google.
(Web traffic automation does not require using black hat techniques!)
What we are focusing in this series of articles is to show you how to be smart with your limited resources and automate your content distribution in order to leverage your time and efforts, and increase your exposure online to websites that your target audience frequents.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, most business owners lack the time, human resources and financial means to engage in the kind of content marketing that many experts advise. What you want to do, then, is work smart within your limited resources.
So, instead of choosing this approach, which is very time-consuming …
(Posting content to individual marketing channels is very time-consuming!)
Why not choose this one instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content one-time, and automate your content distribution to all other channels.
- Distribute content automatically to social services and bookmarking sites,
- Automatically distribute content (and comments) to other blogs and online properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you do all of this?
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic Automation System – Traffic Plugins
Let’s take a quick look at a number of WordPress plugins that can:
- Distribute content to social sites and social bookmarking accounts
- Syndicate comments automatically to other blogs
- Post content via RSS feeds to other websites
You can get your posts automatically distributed to sites like Facebook, Twitter, Tumblr, LinkedIn, GooglePlus and more as soon as you publish your content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many great features.
(Connect Jetpack to your WordPress.com account)
Next, activate a feature called Publicize …
(Activate the Publicize feature)
Configure this section to automatically share your posts on Facebook, Tumblr, Twitter, Google+, LinkedIn, and more …
(Distribute your content to various social media networks.)
After all of the plugin and account settings have been configured, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize options appear in the post publishing area.)
Now, whenever you publish a new post, it will automatically get shared online to every account you have set up …
(As soon as posts are published, they will be automatically distributed online.)
To learn more about the benefits of this plugin, go here: Jetpack by WordPress.com
WordPress has a built-in commenting feature that allows your visitors to interact with your website, post new comments, reply to other users and engage with your content as part of a social community.
You can enhance the WordPress native commenting feature using a third-party plugin that integrates with social media, helping to spread and share them online.
For example, using a plugin like CommentLuv (Pro version) can help make your blog more attractive to commenters by offering them a wider choice of backlinks if they like, +1, or tweet your content. This plugin will visit the website or blog of the comment author while they type their comment and retrieve their latest blog posts, which can be included with their comment after clicking the submit button.
(CommentLuv Premium version can encourage a greater level of commenting and create more user engagement on your website.)
To learn more about this WordPress plugin, visit this site:
(Social Link Machine – Content distribution plugin for WordPress)
Social Link Machine is a set-and-forget plugin for WordPress that allows you to automatically syndicate your content, build diverse anchor text backlinks, include relevant images and videos, and create social signals on auto-pilot …
(Social Link Machine – drip-feed your content automatically to dozens of authority platforms)
With Social Link Machine installed, you can automatically syndicate your content to dozens of online platforms, like:
- Bookmarking Platforms: e.g. Bitly, Diigo, Instapaper, Zotero, etc.
- Web 2.0 Blogging Platforms: e.g. Livejournal, Overblog, Tribe, etc.
- Social Platforms: Facebook, Xing, etc.
- Image Sharing Platforms: e.g. Flickr, etc.
- Document Sharing: e.g. Docdroid, Gett, etc.
To learn more about the benefits of this handy plugin, go here: SocialLinkMachine
Also, if you would like to know more about setting up social media monitoring (so you can get useful information about your content distribution campaigns), we have written a comprehensive article about social media monitoring tools that will help you manage, measure, and analyze your social media marketing campaigns here:
The above are just a few examples of the many content distribution plugins that WordPress makes available.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Automation Blueprint: Content Distribution Stage – Summary
Once you have your website or blog and plugins configured and set up, all you have to do is post great content on a regular basis to automatically begin attracting web traffic.
If you need help coming up with endless ideas for posting content on your web site, we recommend subscribing to our FREE email training series on growing your business online with content marketing here:
Once you have expertly configured your WordPress site, the next step is to optimize as much of the process as can be improved. This step is addressed in the next article in our WordPress Traffic Automation System series.
This is the end of Section 4
To read the rest of this article, click here:
- Website Traffic Blueprint Part 5 – Discover How To Turn Your WordPress Site Into An Automated Traffic Generation Machine
"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum
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