Welcome to Part Four of our Web Site Traffic Blueprint article series, where we show you how to automate traffic to your site using WordPress.
So far, here is what we have covered in this series:
In Part One, we describe the traffic automation process, and explain why using an expertly configured WordPress website is the key to automating traffic to your website …
(With an expertly configured WordPress website, all you have to do to begin bringing web traffic is publish web content on a consistent basis!)
In Part Two, we look at critical setup decisions. We help you understand the best way to start if you don’t have a website yet, how to set things up if you already have a website, and what to do if your existing website has been built using WordPress.
(In Part two we show you how to set up a WordPress site on your domain)
In Part Three, we focused on important configuration decisions.
In this step, we configure all the settings that can affect your site’s ability to generate traffic automatically …
(In Part 3 you will configure hosting settings, WordPress settings, and external settings that affect your site’s traffic-getting ability)
In Part 4, we discuss ways to automate traffic to your website using plugins.
- Why You Should Consider Automating Your Traffic-Getting Process
- WordPress Traffic Automation System – Traffic Generation Plugins
- Kickstart Your WordPress Traffic System
- WordPress Traffic System: Automated Content Sharing Phase – Summary
Why You Should Consider Automating Your Traffic-Getting Process
Depending on which business marketing expert you talk to, you could find yourself spending a couple of hours every day (or more) promoting your business on social media in addition to running your business, creating content and managing your online presence.
Most small business owners simply lack the time, resources and budget to employ the services of a full-time marketing department and engage in the kind of content marketing that many online marketing experts recommend. If you spent half a day posting updates on Facebook, Twitter, and LinkedIn in addition to researching and writing articles for your blog or website, how would anything in your business ever get done?
(Small business owners spend most of their time simply keeping their businesses up and running. Infographic source: NFIB)
Many businesses spend most of their time just keeping their businesses up and running. On top of this, there’s also sales and marketing. After all, businesses need to remain competitive and grow in order to survive.
A study of small businesses conducted by email and social media marketing company Vertical Response found that:
- Almost half of all small businesses surveyed spent at least six hours each week on social media (the other half of businesses surveyed that used social media spent even more time – between 6 and 21+ hours per week). This usage of social media was a 66% increase from the previous year, so if the same survey was done today, the numbers would probably be higher.
- More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media was their most time-consuming online activity.
(Businesses spend more time each year marketing and promoting themselves online. Image source: VerticalResponse.com)
As businesses spend more time on online marketing in order to compete and survive, this leaves less time for under-resourced businesses to focus on other equally important areas …
(Businesses with limited time, resources, and budget and many areas to focus on require careful planning of their marketing strategy.)
Another important thing to consider is that, in addition to spending time promoting and marketing your business on a number of social media websites, you are investing all of your efforts into virtual real estate that you don’t control. You don’t own Twitter, Facebook, or YouTube. These companies often will make decisions that can dramatically affect your business without requiring your input. Why invest so much time and effort building content on someone else’s real estate? With WordPress (self-hosted), you can have complete control of your own real estate and post your content automatically to other websites.
Automating business systems and processes to save time and increase productivity is nothing new. Businesses of all sizes have been doing it ever since the dawn of the Industrial Age. In the Information Age, however, the exponential growth online marketing channels creates a number of dilemmas for small business owners, especially for those with limited marketing budget, resources, and time. For example:
- Which of these marketing channels should you invest more of your time, budget, and your efforts on?
- Should you invest so much time and effort building assets on sites that you ultimately have no control over (e.g. YouTube, LinkedIn, Pinterest, etc.) while neglecting your own website?
- Do you create new content for every channel you plan to promote and market your business on?
The Benefits Of Automating The Traffic-Getting Process With WordPress
What we’d like to share with you now, is a free, simple, and effective method that lets you automate the traffic generation with WordPress.
With this method, you will be able to:
- Save time creating web content and social media,
- Save money on content creation and unnecessary online marketing costs,
- Determine which marketing channels you should focus more time, efforts, and your budget on,
- Invest most of your time building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we recommend staying away from all black hat methods, sites, solutions, and anything designed to flaunt or violate the policies and terms of service of sites like Google, Facebook, Pinterest, etc..
(Automating your web traffic does not require using black hat methods!)
What we are focusing in this article is to show you how to be smart with your resources and automate your content distribution in order to leverage your time and marketing efforts, and increase your exposure online to sites that your target audience frequents.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, most businesses lack the time, resources and financial means to engage in the kind of content marketing that most experts advise. What you want to do, then, is be strategic with your limited resources, budget, and time.
So, instead of choosing this approach, which is very time-consuming …
(Posting content to individual channels is very time-consuming!)
Why not use this strategy instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content once, and automate the distribution of your content to all other services.
- Automatically distribute content to social services and bookmarking sites,
- Automatically distribute content (and comments) to other blogs and web properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all of this done?
Simple … first, set up your WordPress site as explained in Part Two. Then, get everything configured as explained in Part 3. Once all of this is in place, you can then automate various processes using plugins like the ones discussed below.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic Automation System – Traffic Generation Plugins
Let’s take a quick look at some examples of traffic-generation plugins that can help to:
- Distribute content automatically to social media sites and social bookmarking sites
- Syndicate comments automatically to other blogs
- Syndicate content automatically via RSS to other websites
You can get your posts automatically distributed to sites like Facebook, Tumblr, Twitter, LinkedIn, GooglePlus and more as soon as you publish new content using a plugin like JetPack.
Download URL: https://wordpress.org/plugins/jetpack
Jetpack is a free WordPress plugin with loads of great functions.
After installing Jetpack, you will need to connect the plugin to your WordPress.com account …
(Make sure the Jetpack plugin is connected to your WordPress.com account)
Next, activate a feature called Publicize …
(Jetpack – Publicize)
You can share your posts on Tumblr, Facebook, Twitter, Google+, LinkedIn, and more …
(Distribute your posts automatically to several social media networks.)
After configuring all account and plugin settings, your content is ready for distribution.
Publicize adds a new section to your Publish box …
(Publicize account settings appear in the publishing box.)
Now, whenever you publish new content, it will automatically get shared on all of the accounts you have set up …
(As soon as you publish, your posts are automatically syndicated online.)
To learn more about this handy plugin, go here: Jetpack
WordPress has a built-in commenting system that lets your site users engage with your site, post new comments, reply to other users and participate in discussions as part of a community.
You can expand the WordPress default commenting feature with a 3rd-party plugin like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrates your comments with social media, helping to share and spread your content around.
For example, using a WordPress plugin like CommentLuv (Premium version) can encourage a greater level of commenting and create more user engagement on your site. The plugin encourages readers to comment using SEO and social rewards like SEO backlinks, adding twitter handles to comments, social enticements for content sharing, and ability to use keywords in the username. This plugin will visit the comment author’s site while they type their comment and retrieve their last blog posts, which can be included at the bottom of their comment when they click the submit button.
(CommentLuv can attract more comments and improve user engagement on your web site.)
To learn more about this WordPress plugin, visit the plugin site:
(Social Link Machine – WordPress content distribution plugin)
Social LinkMachine is a plugin for WordPress that lets you syndicate content, build backlinks, include relevant images and videos, and create social signals on auto-pilot …
(SocialLinkMachine – syndicate and drip-feed content to many authority platforms)
With Social LinkMachine installed, you can automatically drip-feed your content to dozens of online websites, like:
- Bookmarking Platforms: e.g. Bitly, Diigo, Plurk, Reddit, etc.
- Blogging Platforms: e.g. Blogger, Overblog, Tribe, etc.
- Social Platforms: Facebook, Twitter, etc.
- Image Sharing: e.g. Pinterest, etc.
- Document Sharing: e.g. Issuu, Gett, etc.
To learn more about this handy plugin, visit this website: Social Link Machine
Also, if you would like to know more about setting up social media tracking (in order to get useful information about your content marketing campaigns), we have written a detailed article on social media tracking tools that will help you keep track of online trends, monitor competitor activity, see what conversations are taking place online that affect your business, etc, see what online conversations are taking place that affect your business,etc here:
The above are just a few examples of the many plugins that WordPress makes available for automating and syndicating the distribution of your content online.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic System: Automated Content Sharing Phase – Summary
Once you have your site and plugins configured and set up, all you have to do then is publish content regularly to automatically attract traffic.
We have created a complete email training series aimed at helping you come up with endless content for posting to your website or blog:
Once you have expertly configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is covered in the next article in our series.
This is the end of Part Four
To read more, click here:
- WordPress Web Site Traffic Blueprint Part Five – A Complete Guide To Generating More Web Traffic For Your Business Automatically
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