Welcome to Part 4 of our Web Site Traffic Blueprint article series, where we show you how to drive traffic automatically to your website using WordPress.
So far, here is what we have covered in this article series:
In Part One of this article series, we explain why using an expertly configured WordPress site is the key to generating automated web traffic …
(With an expertly configured WordPress web site, all you have to do to automatically begin bringing more web traffic is publish great content on a consistent basis!)
In Part 2, we looked at the setup phase. We helped you understand the best way to start if you don’t have a web presence yet, how to set things up if you already have a site, and what to do if your existing website has been built with WordPress.
(In Part two we show you how to set up WordPress on your domain)
In Part 3, we looked at the configuration phase.
In this step, we configure all the settings (hosting, WordPress and external) that can affect your website’s ability to generate traffic automatically …
(In Part Three we show you how to configure all the settings (hosting, internal and external) that affect your site’s ability to generate traffic automatically)
In this article, you will learn how to set up various plugins that can bring new visitors automatically to your site.
- Why Automate The Traffic-Getting Process?
- WordPress Traffic System – Traffic Generation Plugins
- Kickstart Your WordPress Traffic System
- WordPress Traffic Automation System: Content Distribution Stage – Summary
Why Automate The Traffic-Getting Process?
Depending on which online marketing expert you talk to, you could end up trying to spend a couple of hours per day (or more) promoting your business on social media while also running your business, creating content and managing your web presence.
Most small businesses lack the time, resources and budget to engage in the kind of content marketing that many marketing experts advise. If you spent most of your time checking Facebook, LinkedIn, or Twitter in addition to researching and writing articles for your blog or website, how would anything in your business get done?
(Small business owners spend most of their working hours just keeping their businesses up and running. Source: NFIB)
Small businesses spend most of their working hours trying to keep their businesses up and running. In addition to running a business, there’s sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.
Marketing research conducted by email and social media marketing company Vertical Response found that:
- Almost half of all small businesses surveyed spent around 6 hours per week on social media (the rest spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same research was done today, the figures would probably be higher.
- More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media was their most time-consuming online activity.
(Small businesses spend more time every year marketing and promoting themselves online. Infographic source: VerticalResponse)
As small businesses spend more time marketing and promoting themselves online as a matter of business survival and competition, this puts more and more of a squeeze on businesses to focus their time on other equally important areas …
(Businesses with limited time, marketing budget, and resources and many business areas to focus on need to plan their marketing strategy very carefully.)
One other thing to consider is that, in addition to spending time marketing and promoting your business on a number of social websites, all of your efforts are going into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or YouTube. These sites often will make decisions that can significantly impact your business without consulting you. Why invest so much time and effort building a business on rented real estate? With a self-hosted WordPress website, you can have complete control of your own real estate and publish your content automatically to other sites.
Automating processes to leverage time and increase productivity is not new. Businesses have been doing it ever since the dawn of the Industrial Age. In the Digital Age, however, the increased availability of hundreds of new channels for marketing and promoting a business online creates a number of dilemmas for small business owners and marketing managers, especially for those with limited budget, resources, and time. For example:
- Which of these channels should you invest more of your budget, time, and your efforts on?
- Should you invest so much time and effort building assets on sites that do not belong to you (e.g. Facebook, Twitter, Tumblr, etc.) while neglecting the benefits of building content on your own website?
- Do you create new content for every channel you plan to market and promote your business on?
The Benefits Of Automating Your Traffic-Getting Process With WordPress
What we’d like to share with you now, is a free, simple, and effective strategy that allows you to automate the traffic-getting process with WordPress.
With this strategy, you will be able to:
- Save time creating web content and other marketing channels (e.g. social media),
- Save money on content creation and unnecessary web marketing channels,
- Determine which channels you should focus more of your time, budget, and your efforts on,
- Invest most of your time building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly urge that you stay away from all black hat solutions, strategies, sites, and anything designed to manipulate or violate the policies and terms of service of sites like YouTube, Google, Facebook, etc..
(Web traffic automation does not require the use of black hat methods!)
What we are focusing here is not to manipulate online services or break their terms of service, but to show you how to be smart with your limited resources and automate your content distribution so you can leverage your time and marketing efforts, and get additional exposure online from websites that your target audience frequents.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen that most business owners lack the time, resources and budget to engage in the kind of content marketing that many experts are prescribing. What you want to do, then, is to be strategic and work smart within your limitations.
So, instead of posting content to different marketing channels one by one, which is extremely time-consuming …
(Posting content to marketing channels one by one can be extremely time-consuming!)
Why not opt for this time-saving strategy instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content one-time, and automate your content distribution to all other marketing channels.
- Automatically distribute content to social media channels and bookmarking sites,
- Automatically distribute comments and content to other blogs and web properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all of this done?
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic System – Traffic Generation Plugins
Let’s take a brief look at some WordPress plugins that can be used to:
- Syndicate content to social sites and social bookmarking accounts
- Syndicate comments automatically to other blogs
- Syndicate content automatically to other blogs via RSS feeds
You can get your posts automatically distributed to sites like Twitter, Tumblr, Facebook, GooglePlus, LinkedIn and more as soon as you publish new content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with loads of great functions.
(Connect Jetpack to your WordPress.com account)
Next, activate the Publicize feature …
(Activate the Publicize feature on Jetpack)
Configure this section to share your posts on Facebook, Tumblr, Twitter, LinkedIn, Google+, and more …
(Share your posts automatically on several social accounts.)
After all of the settings have been configured, your content is ready for distribution.
Publicize adds a new section to your Publish box …
(Publicize account details show in the post publishing area.)
Now, as soon as you publish new content, it will automatically be shared online to every account you have set up …
(As soon as posts are published, they are automatically distributed online.)
This is a hands-free, automated way to create more exposure online for your content on social sites.
The WordPress built-in commenting system lets your site users interact with your website, post new comments, reply to other users and engage with your content as part of a community.
You can expand the WordPress native commenting feature with a third-party plugin that integrates your comments with social media, helping to share and spread them around.
For example, a WordPress plugin like CommentLuv (Pro version) can encourage a greater level of commenting and improve user engagement on your web site. The plugin encourages readers to comment using SEO and social reward features like ability to use keywords in the username, the ability to add twitter names to comments, search-indexable backlinks, and social enticements for sharing your content. This plugin will visit the site of the comment author while they are entering their comment and retrieve their latest blog posts, which can be included at the bottom of their comment when they click the submit button.
(CommentLuv Premium version can help attract more comments and improve user engagement on your website or blog.)
To learn more about the benefits of using this plugin, visit the plugin website:
(SocialLinkMachine – Set-and-forget content distribution plugin)
SocialLinkMachine is a plugin that allows you to automatically drip-feed content, build diverse anchor text backlinks, include relevant images and videos, and create social signals on auto-pilot …
(Social LinkMachine – drip-feed content to many traffic-generating platforms)
With SocialLinkMachine installed, you can automatically syndicate and drip-feed your content to dozens of traffic-generating sites, including:
- Social Bookmarking Sites: e.g. Deviantart, Folkd, Kippt, Scoop.it, etc.
- Blogs: e.g. Blog.com, Sett, Tribe, etc.
- Social Media Platforms: Facebook, Twitter, etc.
- Image Sharing Platforms: e.g. Pinterest, etc.
- Document Sharing Platforms: e.g. Docdroid, Sendspace, etc.
To learn more about using this WordPress plugin, go here: SocialLinkMachine
Also, if you would like to know more about setting up social media tracking (so you can get useful information about your content marketing efforts), or to learn more about social media tracking tools that you may want to check out, see this article:
The above are just a few examples of the many content distribution plugins that are available to WordPress users.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Automation System: Content Distribution Stage – Summary
Once you have your site and plugins expertly configured and fully set up, all you need to do is publish great content regularly to start attracting traffic.
We have created a complete email training series aimed at helping you come up with limitless content for your site:
Once you have expertly configured your WordPress site, the next step is to optimize the process. This step is addressed in the next article in the WordPress Traffic System series.
This is the end of Section Four
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