Welcome to Part Four of our Web Traffic Blueprint article series, where we explain how to create an automated web traffic generation machine using the WordPress CMS.
So far, we have covered the following in this article series:
In Part 1, we explained why using an expertly configured WordPress website is the key to generating automated web traffic …
(With an expertly configured WordPress blog, all you have to do to bring more web traffic is add fresh content on a consistent basis!)
In Part Two, we discussed the setup phase of this blueprint. We helped you understand the best way to start if you don’t have a web presence yet, how to set everything up if you already have a website, and what to do if your existing website has been built using WordPress.
(In Part two we show you where to set up a WordPress website or blog on your domain)
In Part Three, we focused on configuring the system.
In this step, we configure all the settings (hosting, internal and external) that affect your site’s traffic-getting ability …
(In Part Three you learn how to configure all the settings that can affect your site’s ability to generate traffic automatically)
In this section of the article series, we discuss ways to automate your traffic using a number of plugins.
Table of Contents
- Why It Makes Sense To Automate The Traffic Generation Process
- WordPress Traffic System – Traffic-Getting Plugins
- Kickstart Your WordPress Traffic System
- WordPress Traffic Blueprint: Content Distribution Process – Summary
Why It Makes Sense To Automate The Traffic Generation Process
Depending on which marketing expert you listen to, you could end up investing an hour or two per day (or more) promoting your business on social media while also trying to manage your business, your content and your web presence.
Most small business owners lack the time, human resources and budget to run a full-time marketing department and engage in the kind of content marketing that many online marketing experts are advising. If you are spending all of your time checking Twitter, LinkedIn, or Facebook in addition to planning and writing content for your blog or website, how can anything in your business get done?
(Small businesses spend most of their time just keeping their businesses up and running. Infographic source: NFIB)
Small businesses spend most of their time trying to keep their businesses up and running. On top of this, there’s also sales and marketing. After all, businesses need to stay competitive and grow in order to survive.
Marketing research done by VerticalResponse – an email and social media marketing company, found that:
- Almost half of all small businesses surveyed spent at least 6 hours per week on social media (the rest spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same survey was done today, the figures would probably be higher.
- More than half of all small businesses surveyed spent 1-3 hours or more creating a blog post.
- Finding and posting content for social media was their most time-consuming online activity.
(Businesses spend more time every year marketing and promoting themselves online. Infographic source: VerticalResponse.com)
As businesses spend more time promoting and marketing themselves online in order to compete and survive, this leaves less time for under-resourced businesses to focus on other equally vital areas …
(Businesses with limited resources, budgets, and time and many different business areas to focus on need to plan their marketing strategy very carefully.)
Another important thing to consider is that, in addition to spending time social sites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or StumbleUpon. These companies can and will make decisions that affect your business without requiring your input. Why invest so much effort and time building a business on someone else’s real estate? With WordPress (self-hosted), you can control your own real estate and post your content automatically to other sites.
Automating processes to save time and increase productivity is nothing new. Businesses of all sizes have been doing it since the Industrial Age. In the Digital Age, however, the exponential growth marketing channels creates a number of dilemmas for small business owners and marketing managers, especially for those with limited time, resources, and marketing budgets. For example:
- Which marketing channels do you focus more efforts, time, and your budget on?
- Should you invest so much time and effort building assets on sites that belong to other people (e.g. YouTube, Twitter, Tumblr, etc.) while neglecting your own website?
- Do you create new content for every channel you plan to market and promote your business on?
The Benefits Of Automating The Web Traffic Generation Process With WordPress
What I’d like to show you now, is a free, simple, and effective method for automating the web traffic generation with WordPress.
With this formula, you will be able to:
- Save time creating content for your website and other marketing channels (e.g. social media),
- Save money on content creation and unnecessary web marketing costs,
- Determine which marketing channels you should invest more of your efforts, budget, and your time on,
- Invest most of your time building your own asset and still benefit from other people’s marketing channels.
Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly recommend staying away from all black hat software, strategies, websites, and anything designed to manipulate or violate the policies and terms of service of sites like Google, Facebook, LinkedIn, etc..
(Web traffic automation does not require the use of black hat methods!)
What we are focusing here is to show you how to automate your content distribution in order to leverage your time and efforts, and increase your exposure online to websites visited by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, most small businesses lack the time, human resources and budget to engage in the kind of content marketing that many experts recommend doing. What you want to do, then, is work smart within your limited budget, time, and resources.
So, instead of using this time-consuming approach …
(Posting content to different marketing channels can be extremely time-consuming!)
Why not do this instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish once, and automate the distribution of your content to all other channels.
- Distribute content automatically to social media sites and social bookmarking sites,
- Automatically distribute comments and content to other blogs and web properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all of this done?
Simple … first, set up your website or blog as explained in Part Two. Then, get everything configured as described in Part Three. After all this is in place, you can then automate various processes using plugins like the ones listed in the next section.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic System – Traffic-Getting Plugins
Let’s take a quick look at a few traffic-generation plugins that can help:
- Syndicate content automatically to social media sites and social bookmarking websites
- Distribute comments automatically to other blogs
- Post content to other blogs via RSS
You can get your posts automatically distributed to sites like Tumblr, Twitter, Facebook, LinkedIn, Google+ and more as soon as you publish new content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many useful features.
(Make sure the Jetpack plugin is connected to your WordPress.com account)
Next, activate a feature called Publicize …
(Activate the Publicize feature on Jetpack)
Configure this section to automatically share your posts on Twitter, Facebook, Tumblr, LinkedIn, Google+, and more …
(Share your content automatically on several social media sites.)
After configuring all plugin and account settings, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account settings appear in the post publishing section.)
Now, whenever you publish new content, it will automatically get shared on every account you have set up …
(As soon as posts are published, they are automatically shared online.)
Go here to learn more about using this great plugin: Jetpack
The native WordPress commenting system allows your site users to engage with your site, post comments, reply to other users and engage with your content as part of an online community.
You can expand the WordPress built-in commenting feature using a 3rd-party plugin that integrates your comments with social media, helping to spread and share them online.
For example, with a plugin like CommentLuv (Premium version), you can make your blog more attractive to commenters by offering them a wider choice of backlinks if they +1, like, or tweet your post. This plugin will visit the website or blog of the comment author while they are typing their comment and retrieve their latest blog posts, which can be included at the bottom of their comment when they click submit.
(CommentLuv Premium version can attract more comments and create more user engagement on your web site.)
Visit this website to learn more about the benefits of this plugin:
(SocialLinkMachine – Content distribution plugin for WordPress)
Social Link Machine is a plugin that lets you syndicate and drip-feed content to dozens of authority sites, build diverse anchor text backlinks, include relevant YouTube videos and images, and create second-tier links and social signals on auto-pilot …
(Social LinkMachine – syndicate and drip-feed content automatically to many online sites)
With Social Link Machine installed, you can automatically syndicate your content to over 30 traffic-generating platforms, including:
- Social Bookmarking Sites: e.g. Delicious, Diigo, Plurk, Zotero, etc.
- Blogs: e.g. Blogger, Sett, WordPress.com, etc.
- Social Platforms: Google Plus, Xing, etc.
- Image Sharing Platforms: e.g. Pinterest, etc.
- PDF Sharing Platforms: e.g. Issuu, Gett, etc.
Go here to learn more about the benefits of this great plugin: Social Link Machine
Also, if you would like to know more about setting up social media tracking (so you can get useful information about your content marketing efforts), we have created a comprehensive article listing a number of social media monitoring tools and technologies that are worth knowing about. More information:
The above are just some examples of the many content distribution plugins that WordPress makes available.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Blueprint: Content Distribution Process – Summary
Once your WordPress site and plugins have been expertly configured and fully set up, all you then need to do is add web content regularly to start attracting web traffic.
If you need great ideas for content that you can post on your website, then subscribe to our FREE email training series here:
Once you have expertly configured your WordPress site, the next step is to optimize as much of the process as you can. This step is addressed in the next section of the series.
This is the end of Part Four
To continue reading this article, click here:
- Web Traffic Blueprint Part Five – A Complete Guide To Attracting More Web Visitors For Your Business Automatically
"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now
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