Welcome to Part Four of our Web Traffic Blueprint article series, where we explain how to drive new visitors automatically to your website using the WordPress CMS platform.
So far, we have covered the following in this article series:
In Part One of this article series, we explained why using an expertly configured WordPress website is the key to generating automated traffic …
(With an expertly configured WordPress blog, all you have to do to automatically bring web traffic is post web content consistently!)
In Part Two, we focus on the setup phase. We explain the best way to get started if you don’t have a website yet, how to set things up if you already have a site, and what to do if your site was built using WordPress.
(In Part two we show you how to set up WordPress on your domain)
In Part 3, we look at the configuration phase.
Here, we configure hosting settings, internal settings, and external settings that can affect your site’s traffic-getting ability …
(In Part Three you learn how to configure hosting settings, WordPress settings, and external settings that affect your site’s traffic-getting ability)
In this section of the article series, we will discuss ways to automate the traffic-getting process with different plugins.
Table of Contents
- Why It Makes Sense To Automate The Traffic Generation
- WordPress Web Traffic Automation System – Traffic Plugins
- Kickstart Your WordPress Traffic System
- WordPress Traffic System: Automated Content Sharing Process – Summary
Why It Makes Sense To Automate The Traffic Generation
Depending on who you listen to, you could end up spending an hour a day (or more) posting content on social media.
Many businesses simply lack the time, resources and financial means to employ the services of a full-time marketing and content creation department and engage in the kind of content marketing that many marketing experts are recommending. If you spent half a day checking LinkedIn, Facebook, and Twitter in addition to researching and writing articles for your blog or website, how would anything in your business ever get done?
(Keeping a business running is how most small businesses spend their time. Image source: National Federation Of Independent Businesses)
Small businesses spend most of their working hours keeping their businesses up and running. On top of this, there’s also sales and marketing. After all, businesses need to remain competitive and grow in order to survive.
Research done in 2012 by email and social media marketing company Vertical Response found that:
- Almost half of all small businesses surveyed spent six or more hours per week on social media (the other half spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same research was conducted today, the figures would probably be significantly higher.
- More than half of all businesses surveyed spent 1-3 hours or more creating a blog post.
- Finding and posting content for social media consumed the most time online.
(Small businesses are spending more time every year marketing and promoting themselves online. Source: VerticalResponse.com)
As small businesses spend more time promoting and marketing themselves online in order to compete and survive, this leaves less time for under-resourced businesses to focus on other equally vital areas …
(Businesses with limited resources, time, and budgets and many different areas to focus on need to plan their marketing strategy very carefully.)
One other thing to consider is that, in addition to spending time promoting and marketing your business on various social websites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Twitter, Facebook, or YouTube. These companies can make decisions that affect your business without first consulting you. Why invest so much effort and time building content on rented real estate? With WordPress, you can control your own real estate and post your content automatically to other sites.
Automating systems and process to save time is not new. Businesses have been doing it since the dawn of the Industrial Age. In the Information Age, however, the exponential growth online marketing channels creates a number of dilemmas for business owners and business managers, especially for those with limited budgets, resources, and time. For example:
- Which marketing channels should you focus more of your time, efforts, and budget on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. YouTube, Twitter, Pinterest, etc.) while neglecting the benefits of building content on your own website?
- Do you create new content for every channel you plan to promote and market your business on?
The Benefits Of Automating Your Traffic-Getting Process With WordPress
What we’d like to share with you now, is a free, simple, and effective formula for automating your traffic-getting process with WordPress.
With this formula, you will be able to:
- Save time creating web content and other marketing channels (e.g. social media),
- Save money on content creation and unnecessary online marketing channels,
- Determine which marketing channels you should focus more efforts, budget, and your time on,
- Invest most of your efforts building your own asset and still benefit from other people’s marketing channels.
Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly recommend avoiding black hat tools, websites, methods, and anything that violates the policies and terms of service of services like Google, Facebook, YouTube, etc..
(Automating your web traffic doesn’t require the use of black hat methods!)
The purpose of this series of articles is not to manipulate online services or break their terms of service, but to show you how to be smart with your limited resources and automate your content distribution so you can leverage your time and efforts, and increase your exposure online to websites that your target audience frequents.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, most small businesses lack the time, human resources and financial means to engage in the kind of content marketing that many experts recommend. What you want to do, then, is be strategic with your limited resources, time, and budget.
So, instead of posting content to different channels, which is extremely time-consuming …
(Posting content to different marketing channels individually is very time-consuming!)
Why not opt for a smarter, time-saving strategy like the one shown below instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish once, and automate the distribution of your content to all other services.
- Automatically distribute content to social sites and bookmarking sites,
- Automatically distribute comments and content to other blogs and online properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all this done?
Simple … first, set up your WordPress website or blog as shown in Part Two. Then, get everything configured as explained in Part 3. After all this is in place, you then automate your content distribution with plugins.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Web Traffic Automation System – Traffic Plugins
Let’s take a brief look at some examples of traffic-generating plugins that can be used to:
- Post content automatically to social media sites and social bookmarking sites
- Post comments automatically to other blogs
- Post content automatically via RSS feeds to other sites
You can get your posts automatically distributed to sites like Twitter, Facebook, Tumblr, Google+, LinkedIn and more as soon as you publish your content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many useful functions.
After installing Jetpack, you will need to connect the plugin to your WordPress.com account …
(Connect Jetpack to your WordPress.com account)
Next, activate the Publicize feature …
(Jetpack plugin – Publicize feature)
You can share your posts on Tumblr, Twitter, Facebook, LinkedIn, GooglePlus, and more …
(Publicize your content to several social accounts.)
After configuring all account and plugin settings, your content is ready for distribution.
Publicize adds a new section to your Publish box …
(Publicize settings appear in the Publish section.)
Now, whenever you publish new content, it will automatically get shared online to all of the accounts you have set up …
(As soon as new content is published, it is automatically shared online.)
This is a hands-free, automated way to get more exposure online for your content on social media networks.
The WordPress native commenting system allows your blog readers to engage with your web site, post new comments, reply to other users and participate in discussions.
You can enhance the WordPress native commenting feature using a third-party commenting plugin like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrates with social media, helping to spread and share them online.
For example, with a plugin like CommentLuv (Pro version), you can create more user engagement on your web site. The plugin encourages readers to comment using SEO and social reward features like social enticements for sharing content, using keywords in the username, adding twitter handles to comments, and backlinks. This plugin will visit the comment author’s site while they type their comment and retrieve their last blog posts, which they can choose to include at the bottom of their comment when they click the submit button.
(CommentLuv Pro version can attract more comments and improve user engagement on your web site.)
Go here to learn more about this handy plugin:
(Social Link Machine – Set-and-forget content distribution plugin for WordPress)
SocialLinkMachine is a plugin for WordPress that lets you syndicate your content to dozens of online websites, build diverse anchor text backlinks, include relevant videos and images, and social signals on auto-pilot …
(Social Link Machine – syndicate content to over 30 traffic-generating sites)
With SocialLinkMachine installed, you can automatically drip-feed content to over 30 social sites, including:
- Bookmarking Platforms: e.g. Bitly, Diigo, Kippt, Stumbleupon, etc.
- Web 2.0 Blogging Platforms: e.g. Livejournal, Overblog, Tribe, etc.
- Social Media Platforms: Facebook, YouTube, etc.
- Image Sharing Platforms: e.g. Pinterest, etc.
- PDF Sharing Platforms: e.g. Docdroid, Sendspace, etc.
To learn more about using this WordPress plugin, go here: Social LinkMachine
Also, if you would like to know more about setting up social media tracking (so you can get useful information about your content marketing efforts), we have created a detailed article where we explore many social media monitoring tools that you may want to check out. For more details, go here:
The above are just a few examples of the many plugins that WordPress makes available for automating the distribution of your content online.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic System: Automated Content Sharing Process – Summary
Once your site and plugins have been fully set up and configured, all you then have to do to drive more traffic is publish fresh content regularly.
If you need endless ideas for posting content on your web site, we recommend subscribing to our email training series here:
Once you have configured your WordPress site, the next step is to optimize the process. This step is covered in the next section of the series.
This is the end of Part Four
To read the rest of this article series, click on the link below:
- WordPress Web Site Traffic Blueprint Part Five – How To Grow Your Website Visitors For Your Business
"I was absolutely amazed at the scope and breadth of these tutorials! The most in-depth training I have ever received on any subject!" - Myke O'Neill, DailyGreenPost.com
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