Using Post Categories To Improve WordPress SEO, User Navigation & Content Layout

Learn how to improve SEO, user navigation, and the content layout of your website or blog using post categories …

Using Post Categories To Improve WordPress SEO, User Navigation & Content Layout

WordPress post categories help keep your website and your content organized, boost your search engine rankings, and make it easier for site visitors to find what they are looking for.

WordPress post categories can also be used to improve your content layout.

In this tutorial, we’ll look at ways to improve SEO, user navigation, and the content layout of your website or blog using post categories.

Info

For a detailed step-by-step tutorial on WordPress post categories and how to set up and use categories in your posts, see the tutorial below:

Improve WordPress SEO, User Navigation & Content Layout With Post Categories

Categories are normally assigned to WordPress Posts, not Pages , so we’ll focus on posts in this tutorial (if you are unsure about the difference between posts and pages, see our tutorial on WordPress Posts Vs WordPress Pages).

Tip

If you need to add categories (and tags) to your WordPress pages, you can install a plugin like Post Tags and Categories For Pages.

Planning Your Categories

Even though WordPress is flexible enough to let you add new categories ‘on the fly,’ if you don’t plan your categories (and subcategories) properly, you will find it harder to keep your site organized and manageable as more content gets added to your site.

If you need help planning your website, your content, or your categories, see our website planning tutorials and our guide on keeping your website manageable and organized.

Improving WordPress SEO With Post Categories

The simplest and easiest way to improve WordPress SEO with post categories is to:

  1. Set up permalinks to include categories, and
  2. Install and configure an SEO plugin like Yoast SEO

Include Categories In Your Permalinks

Permalinks are a feature of WordPress that lets you set up search-engine friendly URLS (for more details, see our tutorial on how to set up and use WordPress permalinks).

When configuring your permalinks, all you need to do is make sure that post categories are included in the URLs …

Include categories in your permalinks

(Include categories in your permalinks)

This will automatically display search-engine friendly URLs with your categories (and subcategories) and post title keywords …

Search-engine friendly URLs with categories and subcategories included

(Search-engine friendly URLs with categories and subcategories included)

Use An SEO Plugin

Installing an SEO plugin like Yoast SEO will not only improve the SEO of your content, it also lets you optimize your post categories, category archive pages, etc. …

Optimize your post categories with an SEO plugin

(Optimize your post categories with an SEO plugin)

Adding category descriptions will display on some WordPress themes and can help to boost your content’s SEO …

Category descriptions can help boost your content's SEO

(Category descriptions can help boost your content’s SEO)

Once your permalinks and SEO plugin settings are configured for your post categories, WordPress will then automatically start delivering you the SEO benefits of search engine-friendly URLs and better content indexing.

Improving User Navigation With Post Categories

Post categories can be used to improve user navigation on your WordPress site in different pages and different sections of your site, on site maps, menus, sidebar widgets, archive pages, even different RSS feeds.

Here, for example, are some of the ways you can help users navigate your content using post categories …

Categories Widget

Adding a categories widget to your sidebar lets users find related content assigned to a category …

Add a categories widget to your sidebar

(Add a categories widget to your sidebar)

When users click on a category link on the categories widget, they are taken to a category archive page.

Category Archive Pages

Category archive pages group together all posts assigned to a category …

Category archive page

(Category archive page)

Breadcrumb Navigation Links

Breadcrumb navigation links display on some WordPress themes.  Displaying categories in breadcrumb navigation links not only helps to improve user navigation, but also SEO …

(Display categories in breadcrumb navigation links)

Clicking on the category section of the breadcrumb link will take users to the category archive page.

Info

If you use the Yoast SEO plugin and your WordPress theme does not support breadcrumb navigation links by default, you (or your website developer) will either need to edit your theme’s templates and add a snippet of code to display breadcrumbs, or choose a WordPress theme that supports features like breadcrumb navigation links (e.g. the Avada theme) …

Themes like Avada support breadcrumbs

(Themes like Avada support breadcrumbs)

Improving WordPress Content Layout With Post Categories

Post categories and subcategories can be used to help organize and improve the layout of your content.

For example, WPCompendium.org’s WordPress tutorials are organized into the main categories below:

If you click any of the above links, you will see pages displaying a list of tutorials for each category organized in a grid view layout …

List of posts grouped by category

(List of posts grouped by category)

Some sections, like our WordPress Plugin Tutorials, display a list of post sections grouped by subcategories …

List of post sections grouped by subcategory

(List of post sections grouped by subcategory)

Clicking on an item in the ‘WordPress Plugin Tutorials’ page will take you to a page displaying all the tutorials grouped under one of its subcategories, such as:

We use post categories and subcategories to organize, filter, and display content on WP Compendium’s tutorial sections using a premium plugin called Content Views Pro.

The plugin also has a free version, called Content Views.

Content Views

Content Views - Post Grid & List for WordPress

(Content Views – Post Grid & List for WordPress)

Content Views is a free WordPress plugin that lets you organize, filter, sort, and display your content using different views and layouts …

Use categories to display posts using different layouts

(Use categories to display posts using different layouts)

The plugin is very easy to use and lets you create unlimited custom views and layouts without touching code.

The free version of the plugin provides 3 basic layouts (Grid, Collapsible list, Scrollable list). The comprehensive premium version (Content Views Pro) provides the basic layouts and a whole lot more, including many advanced features  …

Display your content using different views and layouts with the Content Views Pro plugin

(Display your content using different views and layouts with the Content Views Pro plugin)

Although this tutorial focuses mostly on post categories, with Content Views Pro installed, you can create different views using posts, pages, and custom post types and filter these using a combination of different criteria including post categories, tags, publish date, post author, keywords, and custom fields.

You can also sort and organize your content using a wide range of methods, including post or page IDs, published date, modified date, drag & drop, post slug, comment count, menu order, custom fields, and even random sort (content displays in random order every time the page is refreshed) …

Create customized views to display content on your WordPress site

(Create customized views to display content on your WordPress site)

Views are created by selecting different options in the view-building form …

Create different content views by selecting options

(Create different content views by selecting options)

You can live preview your content as you build or edit your views …

Preview as you build

(Preview as you build)

After creating and saving your views, the plugin generates a shortcode which you can use to insert into your posts, pages, widgets, etc. …

Use shortcodes to insert views into your content

(Use shortcodes to insert views into your content)

The Content Views or Content Views PRO plugin gives you complete control over how your content is grouped and displayed to visitors. Views are 100% mobile responsive and the plugin is optimized to help improve SEO.

For more details about using the plugin, check out the video below, visit the FREE version plugin page here, or check out the Content Views Pro website for a full list of features, comprehensive demo site, plugin pricing and FAQ section, and more.

(Overview of WordPress Content Views)

We hope that you have found the above information useful. Feel free to check out the tutorials on the demo view below …

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How To Convert WordPress Posts And Pages Into Downloadable PDFs

Learn how to convert your WordPress posts and pages into downloadable PDFs …

How To Convert WordPress Posts And Pages Into Downloadable PDFs

PDF documents allow users to share content between different platforms and operating systems and keep the format of the content consistent when printing.

Being able to create a PDF from your posts or pages is useful if you want to offer your visitors or users the option of emailing or downloading your content.

PDFs can be used to download content such as:

  • Checklists
  • Procedures
  • Product Specs
  • Research
  • Price Lists
  • Recipes
  • Song Lyrics
  • etc.

You can also offer PDF downloads to grow your email subscriber list.

This tutorial shows you how to convert your WordPress posts and pages into downloadable PDFs.

How To Convert WordPress Posts And Pages Into Downloadable PDFs

WordPress doesn’t automatically convert posts, pages, or content into PDFs. This tutorial will show you how to enable the PDF conversion process using WordPress plugins.

WordPress PDF Plugins

There are a number of WordPress plugins available that can convert your post and page content into downloadable PDFs.

For this tutorial, we’ll show you how to download and install a plugin called DK PDF, then present a list of other PDF plugins.

DK PDF

DK PDF

(DK PDF)

Plugin Description

DK PDF is a free WordPress plugin that allows your site visitors to convert your posts and pages to PDF.

Plugin Installation

To install the DK PDF plugin from your WordPress dashboard, go to Plugins > Add New, enter “dk pdf” into the Keyword search field (if you need help see our tutorial on installing WordPress plugins), and click on the ‘Install Now’ button …

Install DK PDF plugin

(Install DK PDF plugin)

After installing the plugin, click ‘Activate’ …

Activate the plugin

(Activate the plugin)

Configuring The Plugin

After the plugin has been installed and activated, a new item is added to the WordPress Dashboard menu.

To configure the plugin’s settings, select DK PDF from your main menu …

DK PDF menu

(DK PDF menu)

This brings you to the plugin’s settings screen.

Here you can configure settings for the PDF button, such as display text, which post types you want to enable PDF downloads for (including custom post types), whether the PDF file opens in a new window or can be downloaded directly, where the button will appear in your content (use shortcode, before content, or after content) and its alignment (left, center, right)  …

DK PDF Settings - PDF Button options

(DK PDF Settings – PDF Button options)

You can also specify options for your PDF files in the ‘PDF Setup’ tab …

DK PDF Settings - PDF Setup options

(DK PDF Settings – PDF Setup options)

And customize your PDF header and footer with your logo, show title, pagination, footer text, etc., as well as style your PDF using CSS …

DK PDF Settings - PDF Header & Footer options

(DK PDF Settings – PDF Header & Footer options)

The plugin also provides an advanced PDF generator that lets you create larger PDF documents from your content with a cover and table of contents.

To access this feature, select the DK PDF > Addons menu …

DK PDF - Addons menu

(DK PDF – Addons menu)

Click on the link in the ‘Addons’ screen …

DK PDF Addons screen

(DK PDF Addons screen)

The DK PDF Generator addon is a premium tool that lets you create PDF ebooks and magazines from your content …

DK PDF Generator addon

(DK PDF Generator addon)

If you experience any issues with the plugin, select the DK PDF > Support menu …

DK PDF - Support menu

(DK PDF – Support menu)

This will take you to the plugin’s documentation and support site  …

DK PDF plugin documentation and support area

(DK PDF plugin documentation and support area)

Using The Plugin

After configuring the plugin’s settings, the PDF download link will display automatically in your content for the post types you have enabled  …

WordPress post with PDF button

(WordPress post with PDF button)

The plugin also provides a shortcode …

PDF button shortcode

(PDF button shortcode)

Use the plugin’s shortcode to add PDF download links wherever you like in your content …

Use the shortcode to display the PDF button in your content

(Use the shortcode to display the PDF button in your content)

You can also disable the PDF button on individual posts or pages …

Disable DK PDF Button on individual posts or pages

(Disable DK PDF Button on individual posts or pages)

For more details about this plugin, go here: DK PDF

Additional WordPress PDF Plugins

Here are some additional plugins you can check out to integrate PDF functionality with WordPress.

Post Gopher

Post Gopher WordPress Lead Generation Plugin

(Post Gopher WordPress Lead Generation Plugin)

Post Gopher is not just a plugin that converts your post and pages into a downloadable PDF, it’s also a “set and forget” lead generation tool that collects leads, grows your list, boosts user engagement, and helps you get more traffic on autopilot …

Add a lead generation 'call to action' button to your posts

(Add a lead generation ‘call to action’ button to your posts)

For more details, see this post or visit the website here: Post Gopher

PDF & Print

PDF & Print

(PDF & Print)

PDF & Print is a free plugin that lets you add PDF & print buttons to WordPress website pages, posts, widgets, search results, archives, and custom post types, use image, text, or image & text buttons, specify button alignment and position in your content, display PDF & Print buttons for certain user roles, create PDF files and print pages using shortcodes, generate documents with custom styles, titles, and featured image, and more.

The plugin also offers a Pro version with advanced customization features which let you add text or image watermarks, create custom document header and footer templates, display page count and post author, compatibility with WooCommerce, set PDF orientation, and more.

For more details about this plugin, go here: PDF & Print

WP Advanced PDF

WP Advanced PDF

(WP Advanced PDF)

WP Advanced PDF is a completely self contained PDF generating plugin that is easy to install, configure, and use. In addition to a comprehensive set of options and loads of customization features, this plugin also gives you the option of allowing all site visitors to download PDFs or limiting access to pdfs to registered users only. The plugin developers also provide a premium version with additional features.

For more details about this plugin, go here: WP Advanced PDF

Print, PDF, Email

Print, PDF, Email

(Print, PDF, Email)

The Print, PDF, Email plugin lets you add print, PDF, and email options to WordPress, which can be turned on or off, custom headers and footers for the print and PDF options, choose button styles or use your own text and image/button, password-protect content, track downloads in Google Analytics, and more.

The plugin offers both a free and premium version option with advanced features.

For more details about this plugin, go here: Print, PDF, Email

PDF Embedder

PDF Embedder

(PDF Embedder)

PDF Embedder does not convert your posts or pages into a PDF. Instead, this free plugin lets you upload your PDFs to your WordPress site and embed them directly into your content (like adding images) …

PDF Embedder lets you embed PDFs into your content

(PDF Embedder lets you embed PDFs into your content)

Embedded PDFs can automatically size to their original dimensions, fill the available width, or you can specify a width and the height will be calculated automatically. The plugin uses a unique method for embedding PDFs, giving you a lot of flexibility over the appearance of your document. Users can navigate and zoom through the content.

The premium version of the plugin allows users to download the embedded PDF, is mobile-friendly, provides a full screen mode, tracking for number of downloads and views, active hyperlinks, security options, continous scroll, and many extra features.

For more details about this plugin, visit the plugin site here: PDF Embedder

Congratulations! Now you know how to convert your WordPress posts and pages into downloadable PDFs. We hope that you have found the above information useful.

How To Convert WordPress Posts And Pages Into Downloadable PDFs

Images sourced from Pixabay.

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How To Add An Events Calendar To WordPress

Learn how to add a calendar of events to your WordPress website or blog and how to schedule events …

How To Add An Events Calendar To WordPress

Are you looking for a way to keep prospective and existing customers coming back to your site?

Adding an events calendar to your site can keep your visitors, customers, and newsletter subscribers informed about upcoming in-store, community, or industry events, trade shows, workshops, conferences, etc.

It can also attract new prospects to your business, engage site users, and build authority in your niche or industry.

Additionally, you can monetize your WordPress site with paid event listings, sell event tickets, and more!

 

In this tutorial, you will learn how to add a calendar of events to your WordPress website or blog and how to schedule events in the events calendar.

How To Add An Events Calendar To WordPress

There are a number of WordPress plugins available that let you add an events calendar to your website or blog. For this tutorial, we’ll use a plugin called The Events Calendar.

The Events Calendar

The Events Calendar

(The Events Calendar)

Plugin Description

The Events Calendar is a free, feature-rich WordPress plugin that lets you easily create and manage a customizable events calendar on your site. It’s suitable for all kinds of businesses, from large hubs listing thousands of events and universities and colleges with thousands of users, to small or sole businesses listing classes, workshops, etc.

The plugin is also available as a premium edition with extensible features that let you expand its functionality to include recurring events, event submissions, event filtering, ticket sales, and more.

Plugin Installation

Although the plugin is described as “built by developers for developers,” it is easy for non-techies to install, set up, and use.

To install the The Events Calendar plugin from your WordPress dashboard, go to Plugins > Add New, enter “events calendar” into the Keyword search field (if you need help, see our tutorial on installing WordPress plugins), and click on the ‘Install Now’ button …

Install The Events Calendar plugin

(Install The Events Calendar plugin)

After installing the plugin, click ‘Activate’ …

Activate the plugin

(Activate the plugin)

Configuring The Plugin

Installing and activating the plugin adds a new menu item to the WordPress dashboard menu.

To configure the plugin’s settings, select the Events > Settings menu …

Events - Settings menu

(Events – Settings menu)

This brings up the ‘Events Settings’ screen …

'Events Settings' screen

(‘Events Settings’ screen)

The plugin is well supported and documented. To learn how to configure the plugin’s settings, select the Events > Help menu …

Events - Help menu

(Events – Help menu)

This brings up a screen with links to the plugin’s support section and help documentation, including a walkthrough on how to configure the plugin’s settings …

The Events Calendar - Support and Help screen

(The Events Calendar – Support and Help screen)

In addition to configuring your calendar settings, it’s a good idea to also plan your event categories before creating event listings.

Select the Events > Event Categories menu …

Events - Event Categories menu

(Events – Event Categories menu)

Adding event categories is just like adding post categories (see our tutorial on how to use post categories if you need help with this step) …

Add event categories

(Add event categories)

One last thing …

Make sure to add links to your Events Calendar on your site’s navigation menus …

Link to your Events Calendar on your main navigation menus

(Link to your Events Calendar on your main navigation menus)

The default URL for your Events Calendar should be something like http://yoursite.com/events (check your plugin settings to confirm the URL).

Using The Plugin

After configuring your plugin’s settings and event categories, you can begin adding events to your calendar.

To view or edit your event listings, select Events > Events

Events - Events menu

(Events – Events menu)

This brings up the ‘Events’ screen with all your event listings …

xxx

(Events screen)

Let’s go through an example on how to set up an event listing …

Let's set up an event listing

(Let’s set up an event listing)

Planning Your Events

Before adding a new event to the calendar, make sure you have the following:

  • Event details – start & end dates/times, cost, etc.
  • Venue details – venue name & address
  • Organizer details – name and contact details, website address, etc.
  • Event listing images – images for your content and listing thumbnail, and a featured image

Useful tip

In addition to content and featured images, we also recommend creating placeholder images for future events. This will allow you to set up “coming soon” events where you add event details later.

We also recommend uploading your content and placeholder images to a cloud storage service (e.g. Amazon S3) and your featured images to your WordPress Media Library.

To create a new event listing, log into your WordPress admin area and select the Events > Add New menu …

Events - Add New menu

(Events – Add New menu)

Note: You can also add a new event by clicking the ‘Add New’ button in the ‘Events’ area …

Events - Add New

(Events – Add New)

This brings up the ‘Add New Event’ screen …

'Add New Event' screen

(‘Add New Event’ screen)

Enter the following details into this screen:

(1) Event Title – Add the title of your event here.

(2) Event Listing content – Add a description of your event here (including content or placeholder images). See section below for useful tips on adding content to this section.

(3) Events Calendar fields – Add your event details here like time & date, location, event organizers, event website, cost, select whether to display Google map, etc. …

(4) Excerpt – Copy and paste an excerpt from your main content’s event description into the Excerpt field …

Event excerpt

(Event excerpt)

(5) SEO Details – If you have configured your site for automated traffic generation and installed an SEO plugin (e.g. Yoast SEO), add your event excerpt or description and a ‘focus’ keyword into your SEO section …

Add SEO details

(Add SEO details)

(6) Tags – Add tags just like you would if creating a post (see our tutorial on how to use post tags if you need help).

(7) Event Categories – Select your event category(ies).

(8) Event Options – Here, you can select options for your listing like Hide From Event Listings, Sticky in Month View (sticky events display first in your list of events), and/or Feature Event (highlights the event on your site).

(9) Featured Image – Add a featured image for your event listing here …

Set event listing options

(Set event listing options)

To help speed up the process when adding similar future event listings, we recommend creating event templates using your WordPress content editor. You can add the main elements as ‘search and replace’ tags and even add rotating advertising banner shortcodes in your template.

Create the template in the WordPress visual editor, then switch to the ‘text’ tab, select all content, paste it into into a plain text file, and save it to your hard drive …

Create event templates

(Create event templates)

This way, to create a new events listing, just:

  1. Open your events template and copy everything t your clipboard,
  2. Select the ‘Text’ tab in the WordPress content editor and paste the content from your clipboard,
  3. Switching back to the ‘Visual’ tab to view and edit the content …

Save time with an events template ...

(Save time with an events template …)

To finish creating the event listing, replace the placeholder image with your event (i.e. content) image …

Add your content image

(Add your event image)

Continue editing the rest of your content to create your event listing and remember to keep saving as you go …

Edit your event template to create your listing

(Edit your event template to create your listing)

Check that all event details and event settings are correct, then click ‘Save Draft’ or ‘Publish’ …

Publish your event listing

(Publish your event listing)

After publishing, preview your event listing to make sure that everything looks ok …

(Preview your event listing)

Also, go to your events section from your main menu …

Make sure that everything displays correctly (also check your event dates) …

Check your event listings

(Check your event listings)

Your event listing has now been added to your events calendar and can be promoted in your email newsletters, social media, etc.

Copy and use the event listing’s URL to promote an individual event, or refer visitors to the events calendar on your site to view upcoming events.

Events Calendar – Additional Features

The Events Calendar plugin lets you store a list of all event venues.

Go to Events > Venues

Events - Venues menu

(Events – Venues menu)

This brings up the Venues screen with a table of all your event venues …

Venues screen - Table of venues

(Venues screen – Table of venues)

Click on an item to edit venue details …

Venue information screen

(Venue information screen)

This lets you set up future event listings or edit existing items by selecting the venue from a drop-down menu …

Venue drop-down menu

(Venue drop-down menu)

Similarly, you can store information about event organizers in the  Organizers section (Events > Organizers) …

Events - Organizers menu

(Events – Organizers menu)

You can also use the premium Events Import feature to import events from Facebook, Google Calendar, iCalendar, etc. …

Events Import

(Events Import)

Note: The plugin also lets your users and site visitors import your event listings into their calendars …

Users can import your event listings into their calendars

(Users can import your event listings into their calendars)

The plugin also includes an Events Calendar widget

Events Calendar widget

(Events Calendar widget)

Use the widget to display a mini calendar on your sidebar …

Display a mini calendar on your sidebar

(Display a mini calendar on your sidebar)

As you can see, this is a comprehensive events listing plugin. If you need help using The Events Calendar features, see the Events Calendar Knowledgebase.

For more information about the plugin, check out the video below, or go here: The Events Calendar

(The Events Calendar – Plugin Overview)

You can also check out the plugin’s premium features by going to Events > Event Add-Ons or visiting the plugin’s main website

Events > Event Add-Ons

(The plugin provides a number of event add-ons with additional features)

Other WordPress Events Calendar Plugins

We have also written about other WordPress plugins that allow you to add event listings on your site or turn your entire website into an event listing directory, run event registrations, etc.  here:

Additionally, if you need help with general WordPress features used to create event listings, see our detailed tutorials below:

Adding an events calendar to WordPress is a powerful enhancement you can make to your website. We hope that you have found the above information useful.

How To Add An Events Calendar To WordPress

Some images sourced from Pixabay.

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