The WordPress Paradox: If WordPress Is The Answer, What Is The Question?

More web service businesses are selling WordPress services to clients who could easily perform these services themselves. This is the paradox of WordPress …

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WordPress Paradox: More web service businesses are selling WordPress services to clients who could easily perform these services themselves!Consider this analogy:

The typical smartphone user is not a mobile application developer and doesn’t need technical knowledge or expertise of how mobile phone technology works in order to get results with their mobile device.

The typical smartphone user can not only easily learn how to send and receive calls and text messages without having to outsource this task to technical experts, they can also learn how to:

  • Configure their phone’s settings,
  • Customize their phone with skins, screensavers, wallpapers, and other accessories,
  • Change the layout of their user interface by rearranging icons and folders on their screen top,
  • Enhance the functionality of their device by downloading and installing apps,
  • Update their software and apps automatically,
  • Backup all of their phone’s data and preferences,
  • Run a business from their phones,
  • And more … all without technical expertise!

Smartphone users don't need to be technical experts to learn how to use their phones!

(Smartphone users don’t need to be technical experts to learn how to use their phones! Source: Pixabay)

One can argue, then, that smartphone users can control their mobile presence without having technical skills and without hiring technical experts because smartphone manufacturers and mobile software and app developers have created a user-friendly framework and environment that empowers non-technical users.

In a similar kind of way, WordPress has also created a user-friendly framework and environment to empower both technical and non-technical users.

The WordPress Paradox

WordPress allows anyone to start, manage, and grow a web presence of their own with no technical skills required.

In fact, you don’t need to hire a web developer or learn how to code yourself to install, configure, use, enhancemaintain, manage, secure, or grow a WordPress site.

WordPress is also continually evolving and its powerful features are continually being improved to make it even easier for users to build, maintain, and expand their digital presence without getting technical experts involved.

However, because WordPress is so powerful, free, and easy to install and set up, every year we see more web services businesses joining the ‘WordPress Economy’ to provide expert technical assistance and sell services like WordPress website installation and maintenance.

As WordPress continues to grow and dominate the global market for website-building technologies, so will the number of businesses selling WordPress-related services grow.

Like most smartphone users, however, as WordPress continues to evolve, more users will be able to control all aspects of their digital presence and get the results they want without requiring technical knowledge or hiring people with technical expertise.

The paradox of WordPress, then, is that more web service businesses are selling WordPress services to clients who could easily perform these services themselves.

If WordPress Is The Answer, What Is The Question?

In “The Time Machine,” H. G. Wells’ classic sci-fi novel about time travel, humans have evolved into two separate species: the Eloi and the Morlocks.

The Eloi live on the surface and enjoy a life of leisure playing and basking in the sun. They have no understanding of technology, as everything they need is provided for them by the Morlocks.

Morlocks live underground. They build, operate, and maintain all of the machinery and technologies that keep the Eloi alive. Morlocks also depend on the Eloi to stay alive, but for a much darker reason …

The Future Of WordPress?

(Is this the future of WordPress? Image:

Is this the future of WordPress? A world where only those who understand how the technology works can operate the machinery and those who don’t are held ‘hostage’ in order to access it?

I don’t think so and I hope not!

While many web applications and web technologies cannot be installed or run unless users are technically inclined, this is not the case with WordPress. In fact, one can even argue that this goes against the greater implications of WordPress’ own mission to democratize publishing.

If publishing is to be truly democratized, then all who participate in the process must be able to understand it. Technological improvements are often made by allowing the end users themselves to contribute suggestions, feedback, and observations from their own experience.

The problem, as will be elaborated below, is that WordPress is ultimately meant to benefit end users who don’t really care to understand how the technology works and the only ones who can teach them believe they will get no benefit from doing so.

It’s like asking Morlocks to help the Eloi become self-empowered so they can learn to share the technology and look after their own needs when all Morlocks actually want is for the Eloi to remain ignorant and dependent so Morlocks can survive and prosper.

Also, as we explain in The Challenges Of Educating, Teaching, And Training New WordPress Users, even if website developers wanted to help their clients become self-empowered WordPress users, they lack an effective WordPress education and training system to do so.

The WordPress Paradox poses significant challenges for the ‘WordPress Economy,’ as it affects the WordPress services industry, WordPress users, and the future of WordPress itself.

To better understand this paradox and how to resolve it, we’ll assume that WordPress is the answer and begin by asking questions:

Continued Growth & Dominance Of The WordPress Platform

Q: Can WordPress continue supporting a growing services industry? 

WordPress is the world's most popular web building platform

(WordPress is the world’s most popular web building platform. Source:

WordPress is currently used by over a quarter of all websites around the world. It is also the world’s leading CMS platform. WordPress’ ease of use has contributed to a growing web services industry where tens of thousands of website, plugin, and theme developers continually help WordPress evolve and expand to make WordPress even easier to use.

Many industry experts and WordPress pundits predict that WordPress will continue to grow its current market share and eventually will power the majority of the web. This is not surprising, as many web developers and web designers love working with WordPress. They love the almost unlimited power and flexibility of its open source platform, its support community, its scalability, extensive plugin and theme libraries, and support for integrations with other technology platforms.

The significant increase in new website development businesses and agencies offering WordPress services is also fuelled by the fact that WordPress allows service providers to build professional and expensive looking sites with very low costs of production, high profit margins, and fast turnaround times.

WordPress, then, is a fantastic platform for web developers and web service providers.

What about WordPress users?

Most WordPress Users Are Technically Declined

Q: Why aren’t more WordPress users starting, managing, and growing their own digital presence themselves? Why pay for services that you can easily do yourself?

In order for the WordPress services industry to remain viable and continue growing it needs end users who are willing to pay for web services. The obvious group of end users that comes to mind are businesses who need a web presence.

In The Challenges Of Educating, Teaching, And Training New WordPress Users, we describe people like web developers as being technically inclined, and people who need help with technical areas like building and maintaining websites as being technically declined users …

Are You Technically Inclined Or Technically Declined?

(Are You Technically Inclined Or Technically Declined?)

The WordPress Economy is made up of technically ‘inclined’ and technically ‘declined’ users.

Technically declined users typically comprise of businesses who need a web presence and who are averse to learning ‘technical’ stuff like coding and web programming languages. They are end users who keep web developers in business by paying for WordPress services like website installation, setup, and maintenance.

Technically inclined users need technically declined users to sell services to!

(Technically inclined users need technically declined users to sell services to!)

Technically inclined people like web developers need technically declined people like prospects and clients to sell their services to. They need users who depend on using their web services to stay in business.

Technically declined users, on the other hand, expect ‘self-empowerment’. They expect web developers to build them websites and then train them how to use their websites, so that they can get the results they want and be in control of their own web presence.

It takes a great deal of education and training, however, to help new WordPress users become self-empowered and the process also involves many challenges.

WordPress Developers Vs WordPress Users: A Conflict Of Interest

If you build websites for clients, then you are also responsible for educating and training your clients how to use their websites.

Since WordPress allows anyone to build, manage, and do most anything they need to their own websites with no technical skills required, there is no reason why businesses that build WordPress-driven websites cannot help their clients become self-empowered WordPress users, capable of running their web presence mostly by themselves.

Empowering clients how to run their own web presence, however, creates a conflict of interest for anyone whose business is providing basic WordPress services for clients, like WordPress installation, site maintenance, etc.

These businesses need clients to remain dependent on using their services to stay in business, while clients expect self-empowerment from their website developers so they can learn how to manage and run their own web presence.

There is a conflict of interest between the needs of website developers for dependency and their clients' expectations of self-empowerment!

(There is a conflict of interest between the needs of website developers for dependency and their clients’ expectations of self-empowerment!)

WordPress Service Providers Need Dependent Clients

Q: How do people who aren’t interested in ‘technical stuff’ like coding and building web sites become self-empowered WordPress users? 

Technically inclined people don’t have to pay web developers for basic WordPress services. They can easily learn to install, configure, manage, and maintain a WordPress site themselves. They can learn about WordPress from the official WordPress Codex and from many free resources and tutorials online.

Most technically inclined WordPress users are, in fact, self-taught DIYselfers. Many learn WordPress to start or run a business building and maintaining websites for technically declined users.

Many technically inclined DIY WordPress users sell WordPress services

(Many technically inclined DIY WordPress users sell WordPress services)

Technically declined people, on the other hand, hire website developers because they believe that building and managing websites is “too technical” and they are averse to learning technical stuff.

Hence, we can safely assume that most technically declined users only learn about WordPress from people like website developers …

Most technically declined users learn about WordPress from website developers

(Most technically declined users learn about WordPress from website developers)

If …

  • Website developers are the gatekeepers through which information about WordPress gets passed on to technically declined users, and
  • People like website developers depend on technically declined users to keep their businesses going,

Then …

  • Why would people who control their clients’ access and flow of information and who depend on clients for their financial security  want to help their clients become self-empowered WordPress users capable of controlling and managing their own web presence?

Think about it …

Why would businesses that sell WordPress services want their prospective clients to know that WordPress:

  • Is 100% FREE,
  • Can be used to build and run professional websites for no more than the cost of a domain name and web hosting (i.e. less than $10 per month)
  • Can be installed in minutes,
  • Works pretty much right out of the box,
  • Can make a site look professional and amazing with FREE or inexpensive themes that are easy to install and configure,
  • Can be expanded to provide virtually unlimited functionality with FREE or inexpensive plugins that are easy to install and configure,
  • Can add any type of media, including scripts to their content using a WYSIWYG editor, shortcodes,
  • Can be customized using drag and drop,
  • Can be kept up-to-date and maintained with automation tools,
  • Can automate their web marketing, SEO, and traffic generation,
  • And that all of the above can be done in minutes … with just a few clicks and basic computer skills?

Why would website developers inform their prospects and clients that they don’t actually need their services to start, manage, or grow their own websites? That they can easily do it all themselves?

Many website developers would feel (understandably) threatened by the idea of helping their prospects and clients become self-empowered WordPress users, as they could (understandably) put them out of business.

Technically declined users, however, don’t know this because they “don’t know what they don’t know” about WordPress. Most technically declined users believe they need technical skills and knowledge to build and run a website and website developers have no reason to correct this erroneous belief.

Website developers, then, must understandably feel that they have nothing to gain and everything to lose by helping clients become self-empowered WordPress users and that it’s better, easier, and far more profitable to teach clients only what they think they need to know, and keep them dependent on using their services for the things they don’t need to know.

The Paradoxical ‘Blind Spot’ Of WordPress

Q: Many website developers promise clients websites that they “can manage themselves,” but do they actually show clients how to fully manage their own websites?

As we explain in The Challenges Of Educating, Teaching, And Training New WordPress Users, many website developers believe that building, configuring, and maintaining websites is best left to technically inclined experts. Some will even argue that users would “stuff things up” if left to manage their own sites …

Many web developers believe clients will "stuff things up" if they were to manage their own sites!

(Many web developers believe clients will “stuff things up” if they were to manage their own sites!)

Like web developers, most technically declined users also believe that building and managing websites is best left to people with technical skills and expertise. This paradoxical “blind spot” prevents technically declined users from learning how to control and manage their own web presence.

Empowering users, then, can be seen as “bad for business” by businesses that profit from user dependency.

In fact, WordPress training and education is not even the focus of most website developers’ businesses, as their focus and core business is building websites and selling technical services.

So, if …

  • Managing your own website requires becoming a self-empowered WordPress user, but
  • Teaching WordPress users to be self-empowered is “bad” for business and not even the focus or priority of those who sell “websites that clients can “manage themselves,”

Then …

  • What exactly are the owners of these websites being taught to manage by their website developers?

We address this in more detail in here: The Challenges Of Educating, Teaching, And Training New WordPress Users

WordPress Paradox – The Proof

Q: How can we prove that technically declined WordPress users can build and maintain websites on their own without technical skills and without requiring the services of technical experts?

Just as we now know that dark matter exists despite the lack of visible evidence because of the effect it has on visible objects, we can also “see” the paradoxical ‘blind spot’ of WordPress by looking for sites that have been entirely built, configured, maintained, and marketed successfully by technically declined WordPress users with no technical knowledge or coding skills, and without using the paid services of technical experts.

Sounds impossible?

No … you’re looking at one of these sites right now! is entirely built, configured, maintained, and marketed successfully by a technically declined WordPress user with no technical knowledge or coding skills and without paying website developers for technical services.

Every part of this site has been built by asking questions like: “Can a technically declined user do this? Can they duplicate this process and achieve the same results if they follow these steps? If not, are there other methods, solutions, or alternatives they can use to get the same results?”

The entire process has also been fully documented over many years and turned into hundreds of detailed step-by-step tutorials specifically aimed at helping technically declined WordPress users become self-empowered, take control of their own digital presence, and get the results they want.

If you are a technically declined WordPress users, our step-by-step tutorials show you how to:

  • Install a professional website for business or personal use on your own domain that is completely customizable, flexible, scalable and fully configurable using one-click WordPress installation software and a web hosting server with cPanel management software installed.
  • Add any type of content you want to your web pages (text, images, videos, audio podcasts, webinars, etc.) using a familiar and intuitive WYSIWYG editor, built-in publishing tools, and powerful features like shortcodes,
  • Easily manage all of your content using a powerful content management system (CMS) that works right out of the box,
  • Instantly add any type of functionality you need or can imagine to your site using WordPress plugins,
  • Instantly change the entire look and feel of your website’s design using WordPress themes, or change the layout of your site using widgets,
  • Automatically deliver web content optimized for mobile device users (using mobile-responsive WordPress themes)
  • Add various ways to interact, engage and communicate online directly with site visitors (using plugins),
  • Instantly improve your site’s SEO,
  • Test, split-test, compare and tweak different website elements and measure results of these changes to improve site conversions (using plugins and advanced features built into many WordPress themes),
  • Automate sales and marketing strategies, e.g. add lead generation, e-commerce sales and payment processing, membership site registration, newsletter subscriptions, etc. (using various plugins),
  • Automate management and maintenance of all your site’s files and data, including updating all software components, scheduling backups, etc. (using backup plugins),
  • Immediately get newly-published content picked up by search engines and shared across all major social media sites (Facebook, Twitter, LinkedIn, YouTube, Pinterest, etc.) and dozens of authoritative online directories and web information outlets,
  • Integrate your site with third-party business software applications (e.g. to allow visitors to calculate quotes, make bookings or reservations, register and pay for courses or events, or invoice clients, generate reports, etc.) using plugins and solutions designed to interface seamlessly with WordPress,
  • Manage and maintain all aspects of your site,
  • Optimize your site’s speed and improve site performance,
  • Secure and protect your site’s data and files,
  • Easily restore site files and data if required,
  • Troubleshoot common WordPress errors and problems,
  • Run various online marketing strategies to increase traffic and get more sales, leads, and subscribers,
  • And so much more!

How To Resolve The WordPress Paradox

Q: If users can easily install, configure, and maintain their own websites without requiring technical skills or expertise just by clicking a couple of buttons, why do they need to hire people for services like website building and maintenance?

There are really no simple answers, but part of the reason is that technically declined users don’t know that they can do it all themselves and website developers don’t want them to.

Most WordPress users want ‘self-empowerment’. They don’t want to feel that they are being “held hostage” by their web service providers. Service providers, however, need ‘dependency’. Dependency is good for their business. Empowerment is not.

Empowerment Through Better WordPress Education And Training Is The Key

The key to resolving the WordPress Paradox is to empower users through better WordPress education and training.

We do a huge disservice to all who participate in the WordPress Economy if we fail to educate users about all of the benefits and advantages WordPress has to offer and hold back from teaching them all the ways they can use WordPress to work more efficiently and improve their results and/or their bottom line.

A Disservice To WordPress Users

Keeping WordPress users ‘hostage’ and ignorant of all the ways they can benefit with WordPress can cost them thousands of dollars. If we help users truly understand how to use WordPress and all the ways it can help their business grow, they can then choose to do things themselves and save money, or outsource the work to others and save time.

A Disservice To WordPress Service Providers

WordPress service providers that do not help their clients become self-empowered will eventually lose clients to those who do. Promoting abundance, growth, and expansion leads to success for businesses and their clients, while acting on scarcity and fear of loss ultimately leads to failure.

A Disservice To WordPress Itself

The WordPress community is continually developing new features, plugins, themes, and solutions designed to make things easier and more intuitive for technically declined users. The more we help people learn about WordPress and all it can do, the more WordPress products and services they will want to use.

The more you empower people to use WordPress, the more WordPress products & services they will want to use!

(The more you empower people to use WordPress, the more WordPress products & services they will want to use!)

It’s All About Giving Users A Choice

Ultimately, it’s all about giving new WordPress users a choice!

If users are given the choice between learning how to build, configure, maintain, and market their own websites and then shown that they can do all of this themselves with no technical skills, most would still probably choose to outsource the work to others.

The difference is that through self-empowerment, the user would know that they have a choice.

Currently, most technically declined users are not given this choice. Decisions are made for them by businesses who have an ulterior motive to keep them dependent on using their services in order to stay in business.

This means that important decisions and choices affecting many technically declined WordPress users get made on their behalf by people who are not a part of their business and who ultimately have no vested interest in their success.

These decisions, choices, and assumptions are not the website developer’s to make. They are the user’s. After all, who are they building a website for?

Paradoxically, by empowering WordPress users and giving them the choice of doing things themselves or outsourcing the work, many WordPress service providers will actually create more trust and loyalty with clients and sell more services.

As we explain in our guide on how to effectively train new WordPress users, you can empower users by educating and training them how to use WordPress, then giving them the choice of saving money by doing things themselves or saving time by outsourcing the work to you if they are too busy to do it or don’t want to do things themselves.

Empowering new WordPress users, however, is also very challenging. We address many of these challenges here: The Challenges Of Educating, Teaching, And Training New WordPress Users

In Summary …

As WordPress continually develops and evolves, it is becoming easier for technically declined users to build, manage, and grow a digital presence themselves without having to hire technical experts to do it for them.

As WordPress continually develops and evolves, it is also becoming easier for technically inclined users to start and grow businesses selling WordPress services.

This creates the WordPress Paradox, where more web service businesses are selling WordPress services to clients who could easily perform these services themselves.

It also creates a conflict of interest between web service providers and their clients, because users expect to be empowered to manage and grow their own web presence, but service providers need their clients to remain dependent on using their services.

The only way to resolve the WordPress Paradox and create ‘win-win’ outcomes for everyone involved in the WordPress Economy, then, is for WordPress service providers to find better ways to educate, train, and teach their prospects and clients how to become self-empowered WordPress users.

The self-empowerment of technically declined WordPress users, then, could be the key to helping millions of WordPress users become more successful, which would then ensure the success of WordPress service providers, the WordPress developer community, and ultimately the success of WordPress itself.


Full Disclosure: Having used WordPress to build and manage sites since 1996, it is inevitable that I would pick up some technical skills here and there. In the interest of full disclosure, therefore, readers should know that I am a technically declined person who cannot code at all, but I can make very basic changes to code if given specific step-by-step instructions by scrolling through all of the gobbledygook until I find the section that needs to be edited, replaced, or deleted from the file. I also have very basic knowledge of HTML but absolutely no understanding of PHP, CSS, Javascript, etc.  Almost everything I know about using WordPress is documented in these tutorials.

WordPress Paradox: More web service businesses are selling WordPress services to clients who could easily perform these services themselves!


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The Challenges Of Educating, Teaching & Training New WordPress Users

Empowering new WordPress users to get results from their WordPress websites is challenging and requires an effective WordPress training and education system!

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Do You Sell WordPress Services?Do you build WordPress sites for clients or provide services that require you to educate and train people to use WordPress?

If so, you’ve probably experienced some of the challenges of educating and training new WordPress users.

Search online or visit forums and discussion groups frequented by WordPress service providers, web developers, web designers, etc. and you will see that the question of “how to train WordPress clients” frequently comes up …

How Do You Train Your WordPress Clients?

(“How Do You Train Your WordPress Clients?” Source: WordPress Experts – LinkedIn Groups)

Having spent well over a decade as a WordPress educator and trainer helping businesses of all sizes grow their digital presence, I am well aware of the challenges of educating and training new WordPress users.

In fact, I have spent many years systematically addressing these challenges and developing an effective training system to help create self-empowered WordPress users.

This article explores the challenges of empowering new WordPress users to get results from their WordPress websites.

Practical Tip

In addition to this article, we also recommend reading The WordPress Paradox and our comprehensive guide on how to effectively train and empower new WordPress users.

The Challenges Of Educating, Teaching & Training New WordPress Users

WordPress is easy to use but hard to explain.

WordPress is easy to use once you know how, but hard to explain to anyone who has never heard of WordPress before.

Like most technologies, learning WordPress requires going through a learning curve. The challenge with WordPress, however, is not learning how to use it, but learning how to become a self-empowered WordPress user.

As explained in The WordPress Paradox, WordPress allows anyone to control their own web presence and create the results they want without requiring technical skills or depending on technical experts.

A self-empowered WordPress user, then is someone who is in complete control of their web presence.

Helping new WordPress users become self-empowered, however is very challenging. It requires an effective training system that will:

  • Educate people about WordPress and the benefits and advantages of using the WordPress platform,
  • Show people how to use the unique and powerful features of WordPress to create the results they want, and
  • Empower users to be in complete control of their web presence.

Put into simpler words, an effective WordPress training system has to provide users with answers to the following questions:

  1. What Is WordPress?
  2. Why Do I Need WordPress?
  3. How Do I Use WordPress To Create The Results I Want? 

Most content written to educate people about WordPress focuses on the first two questions. The real challenge is how to create an effective training system that shows users how to create the results they want using WordPress.

To understand and address this challenge, we’ll break things down into the following sections:

  1. Challenges of identifying WordPress end users and their needs.
  2. Challenges of providing WordPress education and training services.
  3. Challenges of creating effective WordPress training resources.
  4. Challenges of implementing effective WordPress training methods.

Let’s go through these …

The Challenge Of Identifying WordPress End Users & Their Needs

The first step to addressing the challenges of educating, teaching, and training people about WordPress is to work out who needs to learn what about WordPress.

Who Needs WordPress Training & Education?

For simplicity’s sake, let’s divide our audience into two main groups:

  1. People who are technically inclined
  2. People who are technically declined

Are you technically inclined or technically declined?

(Are you technically inclined or technically declined?)

The WordPress Economy is made up of both technically ‘inclined’ and technically ‘declined’ users.

Technically inclined people typically don’t mind spending time learning how things work. They are often autodidactic (self-teaching) and can easily learn WordPress using free resources like the WordPress Codex, searching online for answers, going through tutorials posted by other WordPress users, and by participating in forums, user groups, online discussions, WordPress meets, etc.

Technically declined people, on the other hand, want websites they can manage themselves. but are averse to learning ‘technical’ stuff. They don’t want to learn how to edit code, install scripts, learn web programming languages, etc. They just want results from their websites.

As we explain in our guide on how to effectively train and empower new WordPress users, technically declined users don’t want to learn how a fishing rod works, they just want to “catch fish.”

As a general statement, then, we could say that technically inclined people like website developers provide web services to technically declined people like most typical end users and this creates an interdependency between the two.

Technically inclined and technically declined users

(Technically inclined and technically declined users … one of those “circle of life” things!)

Let’s divide technically declined users into two further categories:

  • Technically declined people who do not use WordPress (yet), and
  • Technically declined people who need to use WordPress

Technically declined users are your prospects and clients

(Technically declined users are your prospects and clients)

Let’s also divide technically inclined users into two categories:

  • DYIselfers who learn WordPress to build, manage, and grow their own web presence, and
  • Website developers, web designers, etc. who learn WordPress to help other people build, manage, and grow their web presence

Technically inclined WordPress DIY users and service sellers

(Technically inclined WordPress DIY users and service sellers)

We don’t need to be concerned about DIY WordPress users, as they can easily teach themselves everything they need to know about WordPress.

Technically inclined WordPress service sellers need technically declined people to sell their services to. Technically declined WordPress end users pay technically inclined people like website developers for services and ultimately keep the ‘WordPress Economy’ alive and growing.

Let’s define prospects, then, as technically declined people who are not using WordPress yet. These include business owners, people planning to start or take a business online, would-be bloggers, etc. who would really benefit from using WordPress if they only knew all the ways WordPress can help them achieve results online.

Using the same definition, clients are technically declined people who have a WordPress site or blog and who need to learn how to use WordPress to achieve the results they want.

So … prospects need WordPress education and clients need both WordPress education and training.

Technically declined users need WordPress education & training

(Technically declined users need WordPress education & training)

The main challenge with educating, teaching, and training new WordPress users, then, is found in the relationship between technically inclined people who sell WordPress services to technically declined prospects and clients …

Technically inclined users sell WordPress services to technically declined users!

(Technically inclined users sell WordPress services to technically declined users!)

Technically Declined WordPress Users Want Self-Empowerment, Not Dependency

The challenge of educating technically declined users about WordPress is that they don’t care about WordPress. They don’t want to become web developers and they are not interested in messing with code and scripts and web languages. That’s why they pay people like website developers to do all of the technical work for them.

Most website owners don't want to learn technical stuff, they just want results!

(Most website owners don’t want to learn technical stuff, they just want results!)

Most WordPress end users, however, want results. They don’t care if their websites are built with techno poop as long as it brings them more customers, more leads, more sales, etc.

Technically declined users not only want results, they also want to feel that they are in control and can manage their own web presence.

Technically declined users, then, need WordPress education and training that will help them become self-empowered. This education begins with teaching prospects and clients about the benefits of using WordPress.

We have created an entire Introduction To WordPress training module devoted to explaining the benefits of using WordPress to non-technical users. We also emphasize training new clients by opening with the benefits of WordPress as described in our guide on how to effectively train and empower new WordPress users.

Some of the benefits of WordPress that you can educate your prospects and clients about are covered in these tutorials:

If you sell WordPress services, ask yourself the following:

  • How much effort am I putting into creating systems, tools, and resources to educate and train technically declined people about WordPress?
  • What kind of content am I writing to inform and educate technically declined prospects and clients about the benefits of using WordPress?

This brings up the next challenge …

Challenges Of Providing WordPress Education & Training Services

Technically declined users simply “don’t know what they don’t know” about websites, WordPress, and how any of this stuff really works. They depend and rely, therefore, on the advice of experts.

When technically declined users hire the services of a website developer, they expect to be trained and shown how to use their websites to get results. If you build websites for clients using WordPress, then you are also responsible for educating and training your new WordPress users.

Making website developers responsible for training clients, however, is very challenging because:

  • Training clients is not the core focus of their business, and
  • Many feel that empowering users is “bad” for business.

The Core Business Of Website Developers Is Not WordPress Training

The core business of website developers is selling web services and doing technical work for clients, not creating client training systems and providing training and education services.

Providing web services is full-time work ... so is creating training systems!

(Providing web services is full-time work … so is creating training systems!)

Building a web services business is full-time work. So is creating and maintaining effective client training systems.

As the main focus of most website developers’ businesses is selling web services, many will not invest the time, effort, or resources into planning, documenting, and creating effective client training systems.

For most website developers, ‘WordPress training and education’ is not an end in itself but an afterthought of their sales process. It’s often mostly a convenient way to hand over completed website projects to clients, rather than steering clients toward the beginning of their journey towards self-empowerment.

Because of this, most website developers end up only providing clients with very basic training on how to use their new sites.

This creates another challenge for both the user and the service provider …

More Cost For Users & Less Time For Servicing Clients

If all clients are going to get from their website developer is basic training, what happens when clients need to get things done that fall outside the training they’ve been given?

Are you going to remain continually available to service your client’s needs, answer their questions, and show them how to use all of the other features of their website? If so, are you going to continually charge them for this?

Clearly, most service providers can’t afford to provide 24/7 training and support for free. While charging clients for the time you spend answering their questions and training them makes complete business sense, this also impacts your business and theirs.

For example:

  • Higher ongoing costs for users can raise your client attrition rates,
  • Answering ‘quick questions’ from clients for free eats into your daily workload and costs you money
  • If you work alone or as part of a small agency, adding client support and training services requires implementing additional systems and processes and reduces the time your business has to find and service new and existing clients.

Self-Empowered WordPress Users Is “Bad” For Business

Suppose your business is building WordPress websites and that you have just finished building a new website for a client and now you have to train them to use WordPress.

What is the main objective of training your clients?

Is it to help them become self-empowered so they can learn how to be in control of their own web presence, or is it to keep them dependent on using your web services so you can stay in business?

As we explain in The WordPress Paradox, businesses that sell web services depend on clients that depend on using their services to stay in business. If they truly helped clients become self-empowered WordPress users, they could be out of business …

Businesses that sell web services need dependent clients to grow their business

(Businesses that sell web services need dependent clients to grow their business)

As we also explain in The WordPress Paradox, this creates a conflict of interest. Clients expect website developers to empower them and show them how to use WordPress to manage and grow their sites, but website developers need clients who are dependent on using their services to stay in business.

As a result of this and a number of other factors discussed further below, many website providers will ‘hold back’ on the information they give to clients and will only show them how to do basic stuff, like how to add and publish content on their site.

The thing about WordPress, is that even seemingly ‘basic’ tasks like showing users how to create a WordPress post can, in fact, be quite complex …

Even seemingly basic tasks like creating a new post in WordPress can be a complex task to teach others!

(Even seemingly basic tasks like creating a new post in WordPress can be a complex task to teach others!)

The way you teach users how to create a post in WordPress will be completely different depending on whether you plan to keep your clients dependent on using your services or help them become self-empowered WordPress users.

This difference is explained in the next section.

Challenges Of Creating Effective WordPress Training Resources

The previous diagram shows how doing something as seemingly basic as creating a new WordPress post requires knowing how to use many different interlinked processes, sections, features, functions, settings, options, and buttons. There are also many things users need to know and do before, during, and after completing this task.

Creating effective WordPress education and training resources that organize and put all of the information non-technical minded WordPress users need to know in logical step-by-step sequence and in the right context to help users become self-empowered takes many years of meticulous planning and detailed documentation.

Most WordPress training resources are not very effective, because they were not created by people whose goal is to help users become self-empowered. These include info products that have been quickly cobbled together by internet marketers and ‘Quick-Start’ PDF guides that contain incomplete, outdated, and confusing information.

If your aim is to keep clients dependent on using your services, why go through all of the time-consuming work of putting together detailed training resources where the end goal is to help them not need your services?

Even if your intention is to help clients become self-empowered, there are still many challenges associated with the current WordPress training resources being used to train technically declined users.

WordPress Training Created By Technically Inclined Users For Technically Inclined Users

Most of the tutorials and resources for WordPress users found online (including the official WordPress Codex) are created by technically inclined users to help other technically inclined users.

These tutorials are useful for web developers, but not really useful for technically declined WordPress users.

WordPress Training That Assumes To Know What Clients Need

Many website developers believe that building, configuring, and maintaining websites is best left to technically inclined experts.

Some will even argue that users would “stuff things up” if left to manage their own sites …

Many website developers believe clients will "stuff things up" if they manage their own sites!

(Many website developers believe clients will “stuff things up” if they manage their own sites!)

While many website developers will cite many years of experience working with clients to back up their belief, as we discuss in The WordPress Paradox, these are ‘assumptions’ that lead to decisions being made by people who ultimately have no vested interest in their clients’ success (i.e. their income doesn’t depend on whether their clients success or fail) and which affect the businesses of users who are not being given real choices.

WordPress Training Resource Is Hard To Keep Updated

WordPress and many of its features, plugins, themes, etc. are continually being improved and constantly being updated. This makes it very hard to keep the information up-to-date.

Many online tutorials contain outdated or obsolete information about WordPress because there are no systems for managing the information. Without effective document management systems, it’s almost impossible to keep track of what has changed, what needs to be updated, who has which version of what training resource, etc.

Also, many WordPress training resources are created, delivered, and distributed in formats that are difficult to keep constantly updated. These include eBooks, PDF guides, videos, etc.

WordPress Step-By-Step Training Is Not Step-By-Step

The World Wide Web has been described as being like an endlessly vast chaotic library with books scattered everywhere. All of the information is out there but finding what you need is incredibly difficult and time-consuming.

Technically declined users typically don’t know what they are looking for until they need to do something or run into a problem and get stuck.

Many training resources that claim to be ‘step-by-step’ are in fact overviews of processes containing lots of missing steps and these often lead users to various confusing ‘dead-ends’ with nowhere else to go.

Challenges Of Implementing Effective WordPress Training Methods.

The last challenge of educating, teaching, and training new WordPress users is implementing effective WordPress training methods.

The main issue here, is that helping people to become self-empowered WordPress users requires more than just ‘methods’, it requires an effective WordPress training system.

If we go back to the opening screenshot at the top of the page where WordPress service providers are asked “how to train WordPress clients,” we can see that most people use one or a combination of the following methods and resources to train new WordPress users:

  • PDF guides (or ebooks) – ‘Quick Start’ guides or ‘How To’ ebooks
  • Video tutorials – ‘Over the shoulder’ screen capture videos
  • Personal training – ‘1-on-1’ sessions or group meetings, workshops, phone calls, etc.
  • No training – Give users link to support forums and let people figure things out on their own.

Without an effective WordPress education and training system, the above are just a collection of ineffective methods and resources given by service providers to keep clients dependent on using their services.

As we’ve already mentioned, PDF guides, e-books and video tutorials are hard to keep information about WordPress up-to-date and most are not ‘step-by-step’ even if their creators claim they are.

Giving users no training is … well … giving users no training!

Personal training and group training can be effective if users are shown a path towards self-empowerment. Otherwise, this is just another strategy used by service providers to sell users additional services e.g. ongoing training and support) and keep them dependent.

The Missing Element Of An Effective WordPress Training System For Empowering Users

The missing element of an effective system designed to help educate, teach, and train new WordPress users, then, is having a comprehensive repository of detailed step-by-step tutorials delivered in a format that allows the information to be kept up-to-date, that service providers can direct their clients to, and that non-technical users can access anytime they need help with WordPress or using their sites.

Creating a comprehensive repository of WordPress tutorials for technically declined users is a huge challenge in itself, even for members of the WordPress Community tasked with managing this aspect of the official WordPress site.

At, our mission is to help create self-empowered WordPress users who can learn to be in complete control of their digital presence and create the results they want online using WordPress.

To achieve this goal, we have spent years building a comprehensive WordPress training system that includes hundreds of detailed step-by-step tutorials organized in logical sequence. These tutorials show users how to build, manage, and grow a digital presence using WordPress at minimal cost and with no coding skills required.

It is still a work in progress and far from complete or perfect, but it’s probably better than anything else out there. It is also available to all WordPress users for FREE and anyone is welcome to use our tutorials to train their clients, staff, etc.

Useful Tip

If you need a WordPress Training 1-1 presentation script for training your own clients, go here: How To Effectively Train And Empower Clients To Use WordPress.

We hope you have found this article useful.

The Challenges Of Educating, Teaching & Training New WordPress Users


"Learning WordPress has been a huge stumbling block for me. I've been looking for something that covers absolutely everything but doesn't cost an arm and a leg. Thank you so much ... you have just provided me with what I have been looking for! Truly appreciated!" - Tanya

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How To Effectively Train And Empower New WordPress Users

Learn how to train new WordPress users to get more effective results using our WordPress training system and 1-on-1 training script!

Landing Pages for WordPress

How To Effectively Train And Empower New WordPress Users*** Download Our FREE WordPress User Training Guide At The Bottom Of The Page! ***

No doubt, you’ve probably heard the old business adage “Give clients a fish and you feed them for a day; teach them how to fish and you feed them for a lifetime.”

Empowering new WordPress users to learn “how to fish” for themselves is not a simple task. There are challenges to overcome, as explained in The Challenges Of Educating, Teaching & Training New WordPress Users and an inherent conflict of interest as explained in The WordPress Paradox.

How To Effectively Train And Empower New WordPress Users

One of the main challenges with training new clients to use WordPress is that most of them will tend to be technically declined. These are users who want to be in control of their digital presence and get results from their websites but are averse to learning technical stuff like editing code, web languages, etc.

Using our fishing analogy, most technically declined users don’t want to learn how a “fishing rod works,” they just want to “catch fish.”

This requires a well thought out WordPress training system that will teach and empower new WordPress users to get the results they want without overwhelming them with technical information.

Teach your clients how to fish and get loyal clients for life!

Teach your clients how to fish and get loyal clients for life!

If you need to train clients how to use WordPress, the section below will take you through the WordPress training system and 1-on-1 training script we have developed and used successfully for years to train and empower new WordPress users.

WordPress User Training Method: 1-On-1 & Group Training

Use our detailed step-by-step tutorials to train new WordPress users!

(Use our detailed step-by-step tutorials to train new WordPress users!)

WordPress User Training Format

The training can be performed as a ‘1-on-1’ or group training session and delivered onsite, offsite, over Skype, etc.

WordPress User Training Resources

We recommend the following resources to effectively train new WordPress users:

For more information on the above, see the “WordPress Training Resources” section at the end of this tutorial.

WordPress User Training Outline

Below is our suggested outline for a 60-90 minutes WordPress user training session:

WordPress Training Outline

(WordPress Training Outline)

We’ll use’s step-by-step WordPress tutorials to deliver an effective training session without overwhelming the user.

After their initial training session, users can refer to the additional training resources and go through the tutorials in their own time and at their own pace for a more detailed understanding on how to use all of the WordPress features covered in the training.

WordPress User Training – Opening

The section below explains the mindset used when approaching the training session before the opening script.

Training Overview – WordPress Benefits Vs WordPress Features

Consider this …

What kind of results do businesses want from their websites?

How about:

  • More targeted visitors, more leads, more sales, more subscribers, etc.
  • Higher search engine rankings
  • Greater visibility on social media
  • Better conversion rates
  • More effective marketing strategies – better ROI from their marketing $$$
  • Save time, save money.
  • Etc …

Compare the above to the structure of the ‘1-on-1’ WordPress training session below:

  • How to log into their WP admin area
  • Tour of the WordPress dashboard
  • Overview of basic features of WordPress – posts vs pages, menus, widgets, plugins, themes, etc.
  • How to create a post and add content
  • How to use categories, tags, excerpts, etc.
  • How to edit and publish content
  • How to manage users, edit comments, etc.

Comparing what clients want vs. the training structure outlined above, how are these two connected?

Clients want to learn how to get the benefits of using WordPress (i.e. how to “catch more fish”) but most end up spending an hour or two learning all about the features of WordPress instead (i.e. how the fishing rod works).

The first thing to do in our training session, then, is make sure that users understand the benefits of using WordPress and how WordPress can help them get the results they want.


If training a new client, ask them to open their web browser and give them a tour and overview of their new website before commencing the training session. When you are ready to begin, open’s WordPress Tutorial Index page in a separate browser tab.

WordPress User Training – Opening Script

The opening script of your training session should communicate to users:

  1. The benefits of using WordPress to get results online
  2. How the focus of the training session will be on getting these benefits by learning how to use some basic WordPress features
  3. Where to go to learn more about the features in order to learn how to get more benefits.

For additional information and help with this area, see our Introduction To WordPress  tutorials.

Feel free to modify the script below to suit your needs.

[Client Name],

Before I show you how to log in and use your new website, let me tell you a little bit about the technology being used to run your website. Once you understand what it can do, how it works and how it can benefit you, then you will see how everything we cover today and everything you learn after this training session is designed to help you get the results you want.

Now, as I mentioned earlier, the technology used to run your website is called WordPress. WordPress is used by millions of websites around the world to run all kinds of websites.

WordPress is not just great for building websites, it’s also great for managing your web content … you can do just about everything you need to use, run, and grow your website without touching code or learning technical stuff.

In your training guide, you’ll find links to a site called This site has hundreds of step-by-step tutorials that will show you how to use WordPress. It also has this section called WordPress Overview (click on link to ‘WordPress Overview’ tutorials), which I recommend you go through. It explains all of the benefits of using WordPress: (read the post titles)

I’ve added links to all of these sections in your training notes.

The great thing about using WordPress is that you can start with a really simple site and add new things only when you need to, like e-commerce, membership levels, newsletters, etc. You can do this using things like apps called ‘plugins‘ … you can change the look and feel of your site anytime you want using web design templates called ‘themes‘ … you can completely rearrange the layout of your site in your theme settings and by using things called ‘widgets‘ … and you can easily add pretty much any type of content you like to your site … not just text, but images, videos, downloadable files, etc.

In fact, you can do most things in WordPress just by clicking buttons, selecting different options, and using drag and drop. You can also automate a lot of stuff.

Now … I’m not going to overwhelm you with a lot of information, so today we’re going to keep things really simple and just cover some of the basics you need to know to add your content and start getting results. All you need to remember about WordPress is that it’s a very powerful and easy to use tool, and that you can do and build pretty much anything you can imagine with it.

Today’s training is about 1 -1.5 hrs long and at the end of the session I’m going to leave you with a training guide with links to all of the tutorials you need to learn how to use your website. You can go through the tutorials in your own time and at your own pace … they’ll show you exactly what to do step-by-step. I’ve also installed a plugin with links to written and video tutorials inside your site, so if you ever have any questions about using any feature or section of your website, all the help and tutorials you need are just a couple of clicks away.

Before we leave today, I’ll also install a little menu button on your web browser that you can click anytime you need help with WordPress and it will bring up the tutorial site in your browser. 

I recommend that you (or your staff) go through as many tutorials as you can and learn to do as much as you can yourself. This will save you thousands of dollars and you won’t have to wait or depend on other people when you need to get things done on your website.

If you find that you’re too busy or don’t want to do things yourself and you would rather have us manage things for you instead, then we can discuss this later.

Just one more thing before we get started … we have set up your site to automatically drive traffic whenever you publish new content. All you need to do is publish content, which I’ll show you how to do today, and WordPress will then automatically index your pages in Google and post links to your content on social sites like Facebook, Twitter, LinkedIn and a bunch of other sites. 

If you get in the habit of posting great content to your site on a regular basis, say once or twice a week, your site will get more exposure online, your search engine rankings will go up, more people will find you and come visit your site and you’ll start getting better results onlineYour training guide has a link to a course on how to never run out of great content ideas worth hundreds of dollars that you can sign up for FREE.

So … today I’m going to show you how to log into your administration area, give you a quick tour of admin dashboard, and show you how to create and publish a new page with text, images, and videos. We’ll then go through some of the tutorials so you can learn how to use them when you need help, and then we’ll finish with a Q & A in case you have any questions.

The next time we get together, we’ll look at how you’re going, see if you need any help, and discuss different ways and strategies to help you get better results.

Ok, then, let’s get started … are you ready? 

[Begin Training]

WordPress User Training – Opening Section Rationale

The opening script helps you achieve the following objectives:

  • Leads with benefits, not features. Talks about the results users are going to get with their new website.
  • Assures users that they have made the right decision choosing your services and trusting your expertise.
  • Assures users that you are committed to empowering them and helping them succeed online.
  • Assures users that the training session will not focus on technical stuff and that they can get results without having technical skills or depending on technical people.
  • Assures user that the training will cover everything they need to know without overwhelming or confusing them, because everything they need to know is documented in detailed step-by-step tutorials they can refer to anytime they need help.
  • Reminds users that you want to help them save money by giving them a choice – they can easily learn how to use and run their own websites, or they can outsource some of these areas and responsibilities to you.
  • Assures users that you are truly committed to building a long-term relationship with them, that you are available to support, assist, and advise them, and that you will champion their success.

WordPress User Training – Main Presentation

After outlining the structure of your training session in the opening section, the next step is a hands-on session where you take clients through the following steps:

Practical Tip

As stated earlier, there is no need to overwhelm clients with too much information, as you will be mostly referring them to step-by-step tutorials that cover everything they need to know about WordPress in great detail.

Below are some useful tips for presenting this section of the training.

How To Log Into The WordPress Administration Area

  • You should have provided your client with details like the login URL, username and password for their site.
  • If you need help with this section, refer to this tutorial.

Overview Of The WordPress Dashboard

  • If you need help with this section, refer to this tutorial.
  • If you plan to install the WPTrainMe plugin for your clients, make sure to show them where to access the WordPress tutorials and videos.

WPTrainMe - WordPress Tutorials Plugin

(WPTrainMe – WordPress Tutorials Plugin)

How To Create A New WordPress Post

How To Add & Edit Content In WordPress

  • Clients should bring content items they would like to add to their site to the training. This includes articles in .doc or text-format, images, photos, etc. This makes their learning more effective, as they will be working with their own content. If you need help, see our initial content checklist.
  • Show clients how to use the WordPress Visual Editor, basic HTML tags, how to add hyperlinks to text, how to add images, videos, etc. to their content.
  • If you need help with this section, see tutorials related to adding and using content in WordPress in the How To Use WordPress tutorials section.

How To Publish Content In WordPress

Additional WordPress Features

Depending on the purpose of your training and your client’s needs, there are so many other areas and features of WordPress you may want to cover or discuss, like installing plugins, changing themes, using widgets, customizing menus, etc.

If your clients have questions about how their site has been installed or configured, you can refer them to the WordPress Installation and WordPress Configuration tutorial modules.

Once again, we recommend not overloading users with information, but simply showing them how to access the tutorials that will explain everything they need to know in detail.

WordPress User Training – Main Section Rationale

You can structure this part of the training session to suit your own needs.

The difference between the training system presented here and other training methods is that the focus is on giving new WordPress users context, not content.

As we explain in great detail in The Challenges Of Educating, Teaching & Training New WordPress Users, WordPress is easy to use but complex to explain.

New WordPress users can become quickly overwhelmed with content (i.e. information overload), especially if you start trying to explain what all of the sections, features, functions, buttons, settings, and options they see once they have logged into their WordPress dashboard do and how to use these.

Instead, our approach focuses on ’empowering’ users with the right context to help them learn “how to fish” for themselves.

Showing users how to access and use the tutorials when they need help or have questions not only teaches them how to find the answers by themselves, it also leverages your resources, reduces support costs, and frees up your time allowing you to focus on more profitable and productive activities (like finding new clients).

WordPress User Training – Help, Support, And Additional Services

After showing users how to navigate inside the WordPress dashboard and how to create, edit and publish a post, the next step is to show them how to get help and additional support.

Getting Help & Support

You can let users know that help and support is available by saying something as simple as this:

“If you have any questions or need help with any aspect of using, managing, or growing your website, I recommend going to the tutorials first and if you can’t find the answers there, then just contact or email us”.


At this point of the training, we also recommend the following action steps:

  • Install the FREE WordPress Tutorials Chrome Browser Extension on your client’s browser. This will allow them to access all of the tutorials from their browser toolbar menu with just one click.
  • Ask users to subscribe to our FREE Content Creation email training course to learn how to plan an effective content marketing strategy and create quality content that will attract and engage more visitors on their site.

Additional Services

Empowering new WordPress users to be in control of their own digital presence actually makes it easier to upsell them additional services like ongoing support and maintenance.

All you need to do is present users with the choice of saving money vs saving time:

  • Save Money – If your clients want to save money doing everything themselves, they can. All they need to do is follow the tutorials.
  • Save Time – Once your clients start going through the detailed tutorials and see how much information they have to learn in order to get things done, they will most likely want to consider using your help and outsourcing your services.
Additional Services & Upsell Script

As you explore some of the tutorials and resources with your clients, say this …

“As you can see these tutorials and resources are very comprehensive and will show you how to do everything you need to learn to get better results online and grow your business. I recommend investing the time to learn how to do as much as you can yourself. It will help you save money and put you in complete control of your web presence. If, however, you find that you are just too busy, or that you want to save time and fast track your results … or that you just don’t want to do these things yourself, let me know and I’ll explain to you some of the services we offer to help you manage or promote your site.”

It’s a fact that most businesses are too busy to do things themselves. The more you empower users to learn about WordPress and the more you show them what WordPress can do to help them achieve the results they want, the more possibilities they will become aware of and the more WordPress services and products they will want to use …

The more you empower people to use WordPress, the more WordPress products & services they will want to use!

(The more you empower people to use WordPress, the more WordPress products & services they will want to use!)

When you put your client’s needs and interests first and give them the choice of saving money by showing them that they can learn how to do things themselves or saving time using your services, you build enormous trust and loyalty with clients, resulting in‘win-win’ outcomes and clients for life.

WordPress User Training – Closing Section

At the end of your client training session, we recommend spending 10 -15 minutes answering questions and then scheduling the next follow-up meeting.

Q & A

The purpose of running a 10-15 minute Q & A session after the training is not only to help answer your client’s questions, but to help identify their concerns and note down any opportunities to provide additional services in the future.

Q & A Script

Don’t get caught up explaining how to use more features. This will only lead to information overload. If the training has already gone on for some period of time and users are still full of questions, just say this …

“[NAME], as I have explained before, all of this is covered in the tutorials. I suggest going through these tutorials first whenever you need help or have any questions. This will save you a lot of money on the cost of providing you support. As you work through the tutorials, write down any questions you have. If you can’t find the answers you need in the tutorials themselves, then email me your questions and I’ll either send through links to the information you are looking for or get back to you with the help and answers you need.”

If you haven’t already done this in the main training section, open up the WordPress Tutorials Index or the Site Map page and click on a few tutorial sections or individual tutorial links.

Scroll through the content and as you do, point out how comprehensive and well organized the information is and how they can quickly and easily access the step-by-step tutorials by:

Once again, it’s important to keep in mind that there is no need to overwhelm clients with information. Just shown them how to access the hundreds of detailed step-by-step tutorials we have created (and are continually adding to), as these will help them learn everything they need to know and empower them to get better results from their website.


Great service providers follow up with clients on a regular basis. The purpose of scheduling a follow-up meeting is to build an ongoing relationship that will allow you to “touch base” with your client on a regular basis (e.g. every 90 days) and see how your client is progressing with their site and if there are any opportunities to provide them with additional services such as site maintenance, additional plugins or customizations, site speed optimizations, improvements to security, digital marketing services, etc.

Follow-Up Script

At the end of the training session, say the following to your client:

“I hope you found this training session useful. We’ve covered a lot of information today! Obviously, there’s a lot more information to cover, and the more you learn about what WordPress can do, the more questions you’re going to have. Like I said at the beginning, my goal was not to fill your head with information overload, but to teach you how to get the results you want with your new site! That’s why I focused a lot more on showing you how to get answers from the tutorials than overwhelming you with details about what all of these buttons and features do. The last couple of things I’d like to do before we end today’s training session is to leave you with a reference guide that includes links to tutorials covering all of the things we talked about today and more, and to schedule another meeting in [30/60/90] days to touch base, see how you’re going with your site, review your results, and discuss your next step to success. [give clients training resources & schedule next meeting].  I appreciate any feedback you have on how you think today’s training session went.

I wish you great success and I’ll be in touch with you again in [30/60/90] days for a [live 1-on-1, phone, skype, etc …] meeting to see how you are doing. In the meantime, if you have any questions, or need help with anything at all, just let me know.

[End Of Training]

WordPress Client Training Resources

This section contains information and links about the resources we recommend using to train new WordPress users.

WordPress User Guide For Beginners – FREE Download

Download a printable copy of The Ultimate WordPress User Guide For Beginners below for your clients to use as reference after your training session:

Free Content Creation Course

Infinite Web Content Creation Email Training Series

Infinite Web Content Creation – Free web content creation course!

Infinite Web Content Creation is an in-depth 120-part FREE email training course we created to teach WordPress users how to create great content for their websites and blogs and how to market and promote their business online using content.

Areas Covered In The “Infinite Web Content Creation” Course

  • Why Create Content?
  • Content Writing Tips
  • Copywriting Principles
  • Guidelines For Writing Effective Blog Posts
  • Content Writing Action Plan: The 5-Step Formula
  • The Simplest Way To Get Started With Content
  • What To Write About – How To Never Run Out Of New Content Ideas
  • Developing An Effective Content Plan And Content Marketing Strategy
  • Outsourcing Your Content Writing … The Right Way!
  • & Other Time-Saving Content Strategies

Users will learn easy methods for generating endless new content ideas to keep their readers interested, engaged, and coming back to their site. In addition to providing lots of great content ideas, this course also shows users how to write high-quality content, how to develop an effective content plan and content marketing strategy, and how to outsource their content writing.

help To learn more about our FREE Content Creation course, go here:

redarrow Infinite Content Creation Course

WordPress Tutorials Free Chrome Extension

Access our WordPress tutorials from your web browser

(Access our WordPress tutorials from your web browser)

help To download our FREE Chrome browser extension, go here:

redarrow WordPress Tutorials Chrome Browser Extension

WPTrainMe – WordPress Tutorials Plugin

WPTrainMe - WordPress Tutorials Plugin

(WPTrainMe – WordPress Tutorials Plugin)

The WPTrainMe plugin allows WordPress users to access’s detailed WordPress step-by-step tutorials and hundreds of WordPress video tutorials instantly from their own WordPress dashboard.

help Learn more about the WPTrainMe plugin here:

redarrow WPTrainMe WordPress Tutorials Plugin

Customizable WordPress Tutorials

What makes the above training method possible is having a comprehensive, well-organized, and fully interlinked step-by-step WordPress training system available at the end of the training session to refer new users to.

It would take many years of planning, research, and documentation to duplicate the effort to recreate the hundreds of detailed step-by-step tutorials that we have already created.

If you don’t want to use’s tutorials to train your new clients, you can purchase unique, customizable and rebrandable versions of some of our WordPress user tutorials from

In Summary …

Giving users too much information during the training session will overwhelm them, is completely unnecessary and can even be counter-productive. Not leaving users with all the information they need after the training will do them a great disservice. This is why we have spent years creating our step-by-step WordPress tutorials.

The benefits of using our training system to educate, train, and teach new WordPress users are as follows:

  • The training focuses on helping users understand the benefits of using WordPress to achieve the results they want.
  • Users are not overwhelmed by detailed explanations of technical features.
  • Referring clients to the tutorials provides an effective training system that you can easily duplicate with all new clients and users.
  • Users are empowered to learn how to find answers for themselves, reducing your support costs.
  • The time you invest into training new and existing clients is kept to an absolute minimum, allowing you to focus on other priorities and other important areas of your business.
  • It allows you to provide users with a consistently high-quality level of training and helps you set and achieve training benchmarks.
  • It allows you to cover more ground in 60-90 minutes than any other WordPress training method.
  • It helps you build trust and loyalty with clients, keeps them engaged with your business, and, as they refer to the tutorials and discover or become aware of new possibilities, this helps you sell additional services.

WordPress User Training – Final Thoughts

As explained in great detail in The WordPress Paradox, many web services providers try to retain clients by holding back on the information they share with clients in order to keep them dependent on using their services.

We call this holding clients “hostage.”

At, we believe in the opposite approach. We believe that by empowering users to learn and do as much as they can by themselves and providing them with the tools and information that will allow them to do this (e.g. our comprehensive WordPress tutorials), you will only gain the trust and loyalty of users, sell more services and build clients for life.

We hope that you have found the information on how to structure an effective WordPress client training session useful, that it will help you train your clients to learn “how to fish” for themselves, and empower new WordPress users to take control of their digital presence and get better results online with their websites!

How To Effectively Train And Empower New WordPress Users


"Your training is the best in the world! It is simple, yet detailed, direct, understandable, memorable, and complete." Andrea Adams,

Disclaimer: WordPress and its related trademarks are registered trademarks of Automattic, Inc. This site and the services and products offered on this site are not associated, affiliated, endorsed, or sponsored by WordPress, nor have they been reviewed, tested, or certified by WordPress. The owner, contributors and/or advertisers may derive financial benefit from sales of items linked to, reviewed, or advertised on this site.

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