Category: WordPress Business Strategies

In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.

In this section, we look at a number of tracking tools, services and applications that allow you to:

• Search, find, segment, organize and target users according to specific demographics, psychographics, etc.
• Listen to social conversations online
• Identify key buying signals.

This information will allow you to start a meaningful conversation with potential buyers and pitch them your message.

Let’s move on now to some of the actual technologies you can use for monitoring social media activity. If you are searching for smarter ways to increase sales with social media, then here are 30 social management tools and resources for measuring your social media marketing ROI.

WordPress And Social Media – Useful Resources For Measuring Social Metrics

(Discover what consumers are saying about you, your business, or your competitors on social media)

Wouldn’t it be great if there was a free, simple and easy way to find out what is new in your niche or industry that would save you a massive amount of time doing research? Well, there is. It’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is a free, simple and useful tool for keeping up with news and information about all kinds of topics, staying informed about people and companies, and tracking what other people are publishing about you and your business online.

Google Alerts is not only great for helping you manage your reputation online, but also for automatically sourcing news about people, brands, companies, or any subject you need to know about.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web page, press release, news update, blog post, a tweet, video, or any other content related to that topic, you will automatically receive an email or RSS update.

We’ve created a simple tutorial on how to set up alerts with Google here: How To Set Up Google Alerts In 3 Easy Steps

Hootsuite

(Hootsuite)

Hootsuite is a social media management platform that lets you manage all of your social profiles from a single dashboard.

Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

To learn more, go here: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule your social content. Add updates to your Buffer account and it will be posted for you at spaced intervals.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps for iOS and Android devices and a browser extension.

More information: Buffer

SocialMetricsPro

(Social Metrics)

SocialMetrics is a plugin for WordPress that lets you track social activity across leading social media networks like Twitter, Facebook, GooglePlus, Digg, StumbleUpon, LinkedIn, and Pinterest.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social SEO improvement system.

Go here to learn more about SocialMetricsPro: SocialMetrics Social Media Analytics Plugin For WordPress

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works in any business marketing campaign. You can easily schedule messages, manage your social media networks, engage with your audiences, and measure ROI from one easy to use dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful marketing and social features: professional image-sharing design templates, Facebook fanpage finder, built-in reply to Facebook comments, unlimited social media account management (agency license), and much more.

For more information, go here: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and reports, mobile apps, RSS feed integration, etc.

More info: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is an all-in-one social media management tool that lets you track and manage all of your social network accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns data from your social channels using a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track competitor profiles in addition to your own.

More information: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

Visit this website to learn more: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.

To learn more, visit this website: ManageFlitter

Beevolve

(Beevolve)

Beevolve.com is a social media monitoring tool designed for small and medium sized businesses, online marketers, content marketers, community managers, and analysts. It lets you monitor your social media mentions, schedule and launch social media posts, and measure resulting conversion, sales, and engagement ROI, buzz, sentiment, and more of all your posts.

Go here for more info: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple social measuring service that lets you monitor how your brand is mentioned across different social media properties.

HowSociable.com displays brand viability metrics on 35+ social channels and delivers you a “social magnitude” score that lets you know how well you are doing on those social media sites, and what aspects of your marketing strategy can be improved.

More info: HowSociable.com

Mention

(Mention.com)

Mention is a social monitoring tool for every kind of business, agencies, marketers, CEOs, etc..

Mention’s algorithms take billions of data points into account, so when someone mentions your keyword online, you have access to real time actionable data that can help you with your business goals. Mention is cross-device compatible.

For more details, go here: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that applications like Google Analytics can also help track posts made to your social media campaigns.

Hootsuite has published a step-by-step tutorial on how to track social media links with Google Analytics on their blog.

Facebook Insights

(Facebook.com)

Facebook not only lets you integrate like, follow, and share social media buttons and commenting features with your site, it also provides a comprehensive analytics tool called Facebook Insights. Facebook Insights lets you understand how your site is performing on Facebook’s social platform.

(Facebook Insights)

The Facebook Insights dashboard provides multiple metrics and analytics that can help you track when your target audience is on Facebook. You can then use this data to improve your marketing efforts.

You can use Page Insights to learn about your posts — which are attracting the most shares, likes, and comments and to learn about your about your audience. You can then use this data to publish relevant posts to Facebook users.

Go here for more details: Facebook Insights

Twitter Analytics

(Twitter.com)

Twitter Analytics let you see how your tweets are performing and gives you a break down of your followers, tweets, tweet impressions, profile views, and tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for marketing Twitter.

(Twitter.com – Tweet activity)

To learn more, visit this website: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics lets you see how your channel is performing on the YouTube platform.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, real time, engagement, revenue, and watch-time reports.

Go here to learn more: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics helps you explore metrics about the people who engage with your business, what Pins and boards people like most, and what they save from your website. With Pin insights, you can get data about your audience so you can learn what they want more of.

More info: Pinterest Analytics

Additional Social Media-Related Tools

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media applications. Keep in mind that web technologies are continually evolving. If any of the tools below change, please contact us.

Wunderlist

Wunderlist is a task management tool with a social twist. Create professional and personal task lists and share these lists with colleagues, family and friends.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.

Answerbase

Create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like “what should we write about?”, ”what keywords do we use to make our content discoverable?”, etc.

ViralHeat

Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can publish and schedule updates, access metrics and KPI, follow conversations, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and engage with your viewers. Share via your smart device and stream to your blog.

BlogDash

BlogDash brings brands and bloggers together. Bloggers can choose the types of opportunities they would like to be contacted about.

BrandWatch

BrandWatch is a social media monitoring platform that helps marketers capture, analyze and share insights from social data to better evaluate the value of marketing social.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct action.

CircleCount

CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google+ circles in which you are included. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail that can help you decide when to follow back.

Conversocial

With Conversocial you will never miss another comment about your brand. Conversocial lets you manage customer service flow and discussions on social media channels such as Facebook, Twitter, YouTube and Instagram.

SocialStudio

Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your sales organizations, customer service, and marketing..

Disqus

Disqus is a social tool that helps improve conversations online. Disqus is used by millions of websites covering just about every topic imaginable.

Echofon

Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.

Icerocket

Meltwater IceRocket is a social media search engine which allows you to search Facebook, the blogosphere, Twitter, or all at once for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach software that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, location, content, and more.

Klout

Klout is a social media monitoring and performance analysis tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre lets you collect and manage content from the social web.

TailWind

Tailwind is a Pinterest marketing, management, and analytics tool. It lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results and performance across the Pinterest network.

Viralwoot

ViralWoot is a Pinterest-based social media marketing tool for small and medium-sized businesses. Multiple accounts can be added to the tool and you can view how your pins are performing, find which are your top performing boards, etc. with the built-in analytics reports.

TweetReach

TweetReach lets you measure how well your tweets, search queries, keywords, and hashtags are doing on Twitter. TweetReach estimates the potential reach of your tweets for any given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can assess their performance metrics using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform (SocialEngage, Shoutlet, Lithium, etc) and provides you with Twitter analytics, engagement, interest, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links online merchants, bloggers, and consumers by tagging images on the web. Users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you discover, measure, manage and maximize your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers powerful social media stats that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through social noise, find the conversations that matter, measure their online reputation, manage their consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social channels. Discover influencers, find new and related topics, and gain valuable insights into the audiences that matter to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides affordable, simple, and fast social media monitoring of all social media and mainstream news, including Facebook, Twitter, Google+ and many more.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their social networks, customers, and prospects.

Tweepi

Tweepi provides different ways to search for users that could have an interest in your brand. Once you find your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via email and mobile notifications, and interested users may check your profile and follow you back.

Followadder

Followadder provides users with automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. You can search for followers on Twitter in many business categories or search your geographical area.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other service you use. Know which of your tweets, posts, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall allows users on Twitter to access upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam is a tool that gives you search results based on what your friends share on top of your normal search results.

Addictomatic

Instantly create a page that displays the latest buzz on any chosen topic.

Bitly

Bitly can help you optimize content, analyze social media engagement, and measure exactly how you’re spending your budget.

MyTopTweet

My Top Tweet displays your top performing tweets.

SocialMention

SocialMention is a real-time social media search and analysis platform.

Twazzup

Twazzup provides real-time Twitter monitoring and analytics.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about the benefits of using the WP content publishing platform to grow your business online, please see other tutorials we have published here on WPCompendium.org.

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