How To Research Keywords For SEO Content

Learn how to do effective keyword research and improve your content SEO in this step-by-step tutorial.

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How To Research Keywords For SEO ContentKeyword research is an important aspect of doing market research and an integral part of other strategies presented in our tutorials (e.g. content creation, online advertising, etc.)

Knowing how to do effective keyword research can help you to:

  • Quickly identify new niche opportunities in your existing market,
  • Discover new opportunities in related markets,
  • Generate great ideas for web content,
  • Generate great ideas for new products or services,
  • Improve your website’s relevance in search engines
  • Create a list of potentially profitable advertising words for pay-per-click advertising (e.g. Google AdWords),
  • And more …

How To Research Keywords For SEO Content

Keyword research doesn’t have to be difficult or time consuming.

In this tutorial, we’ll show you a couple of tools that can help you create a highly targeted listing of relevant keywords for your niche.

Let’s Build A Keyword List … Fast!

Just like generating ideas for a website, product or business in a niche market, the simplest way to start is by writing down keywords and keyword phrases that relate to your niche, and search terms that people are likely to enter into search engines when looking for information.

For example, if you plan to start a website showcasing scrapbooking products and ideas, your keyword list might look something like this:

  • Scrapbook Layout Ideas
  • Free Scrapbooking Templates
  • Scrapbooking Tutorials
  • Scrapbooking Accessories
  • etc …

Also include question-based keyword phrases that people might enter into search engines, like:

  • How do I create scrapbook pages?
  • What is digital scrapbooking?
  • Where can I buy scrapbooking supplies?
  • etc …

Add Related Keyword Ideas

You also want to consider related words and possible synonyms for your niche topic.

For example, if you were trying to build a keyword list related to “freelancing”, you could also use words like:

  • Ghostwriting, Ghostwriter
  • Writing, Writer
  • Telecommuting, Telecommuter
  • Work At Home, Work From Home
  • etc …

Write down everything that you can think of related to your niche market.

Tip

Here’s a quick tip …

Google has a great keyword suggestion tool built into its search engine.

Go to Google.com and begin typing your main keyword to see related keyword ideas …

Keyword Research

Add the keywords Google suggests to your list, then repeat the process using your new keywords …

Keyword Research

Keep repeating this process. After a few minutes, you should have a great list of keywords to start with.

Finding Profitable Opportunities In Good Keywords

When doing keyword research for a niche market, your goal is to build a list of targeted keywords that ideally will meet the following criteria:

  • Keywords that attract a reasonable volume of searches online.
  • Keywords that will generate profitable returns for your business.
  • Keywords that have lower competition.

Keyword Search Volume is important because if nobody is searching for your keywords, then you will be wasting your time and money marketing your content to an audience that isn’t there.

On the other hand, going after a really high volume of searches online means a lot of competition. Once again, you could be wasting your time vying for traffic from a market that is being constantly hit by many established players with big budgets to spend on advertising and promotion.

A Profitable Keyword is a keyword that either brings you targeted visitors in the organic search results (i.e. free listings), or a keyword that you can afford to keep paying to advertise your products or services with (e.g. using Google AdWords) because it brings you targeted visitors that convert into leads or customers and generate a positive return on investment for you (ROI) …

Keyword Research

As a rule of thumb, unless you really know what you are doing, stay away from trying to dominate large markets (e.g. ‘Travel’, ‘Health’, ‘Pets’, etc.), and go after ‘niche’ and ‘micro-niche’ markets instead.

A ‘Niche’ market, focuses on a narrower subset of a larger market. Here are some examples of niche markets:

  • Dog training collars
  • Remove acne scar
  • Blue contact lenses
  • Health supplement coupons
  • Wedding speeches

Tip

Tip: A good general rule of thumb when doing niche market research is to look for keywords that generate between 30,000 and 100,000 search a month and have a low-to-medium level of competition …

Keyword Research

Research Niche-Related Keywords

As you begin to generate ideas for your niche, write down keywords and keyword phrases related to the niche market you are thinking of expanding into.

This is important for a number of reasons:

  • It will help you identify additional opportunities in your niche that you may have missed
  • Keyword research can provide you with new content ideas and keyword phrases that you can use when creating your content.
  • Search engines like Google use the keywords on your website pages to determine what your niche is and how relevant your site is to users searching online for information. This can help improve your site’s search engine ranking results and increase the number of people finding and visiting your site.

Once you have a basic list of niche-related keywords, you can expand your list significantly with keyword research tools like Google’s Keyword Planner and other tools …

Google AdWords - Keyword Planner

(Google AdWords – Keyword Planner)

After evaluating potentially lucrative niches and doing niche keyword research, the next step is to understand who your buyers are. This is covered in other tutorial.

Long-Tail Keywords

Long-tail keywords are longer, less common, but very specific keyword phrases that have at least 3-4 keywords in them.

For example:

  • compare prices minolta x-700 vs pentax k1000

Long tail keywords make up the majority of search-engine driven traffic, and are generally very good indicators of a person’s desire to buy (as opposed to ‘just looking’ online).

Commercial Intent Keywords

Commercial intent keywords are words that people add when searching for something that they are serious about investing money or time into (as opposed to just browsing or ‘researching’).

Examples of commercial intent is when people add words like the following to their searches:

  • Buy + Keyword
  • Keyword + price
  • Cheap + keyword
  • Quote for + Keyword
  • Keyword + specials
  • Keyword + cost

For example:

  • Buy Porsche 918 Spyder
  • Fitness 365 membership price
  • Cheap bed mattress
  • Quote for landscaping yard
  • etc…

Adding locations (names of places) to keywords also indicate a more serious commercial intent:

  • Buy + Keyword + Location
  • Keyword + price + Location
  • Cheap + Keyword + Location
  • Quote for + Keyword + Location
  • Keyword + specials + Location
  • Keyword + deals + Location
  • etc …

Important Info

Free Download: Commercial Intent Keyword List

Commercial intent keywords

(Commercial intent keywords)

Keyword-Based Content

Once you find the right keywords, you can start writing content for your site based on these keywords …

Keyword Research

Google has an excellent Keyword Planner tool that you can access at no cost if you have a Google AdWords account (https://adwords.google.com) …

Keyword Research

help To access Google AdWords, visit the site below:

redarrow Google AdWords

Another good keyword research tool is Market Samurai

Keyword Research

Market Samurai is not free but it is also not expensive and provides some great additional research tools, plus excellent training tutorials on how to perform keyword research.

help To learn more about Market Samurai, visit the site below:

redarrow Market Samurai

LSI Keywords

Google is continually improving the way it analyzes content on websites.

Google uses a relatively new method called Latent Semantic Indexing (LSI) which identifies patterns in the relationships between the terms and concepts used in the text of a web page, to work out how relevant your content is to users searching online.

It’s important, therefore, to understand what Latent Semantic Indexing is, and how to use it when doing keyword research. The video tutorial section at the bottom of this page has more information on using LSI keywords.

Keyword-Based Domains

Finding good, keyword-based domain names in any niche is getting harder to do.

help To learn how to quickly and easily find many available keyword-rich domain names, see the tutorial below:

redarrow How To Easily Find Available Keyword-Rich Domain Names

We hope that you have found the information above useful for helping you to research and identify great keywords for SEO content.

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Disclaimer: This site has no direct association with WordPress or any of the products mentioned on this website. We may derive a financial benefit or affiliate commission from purchases of services and products advertised, reviewed or linked to our site. All images and descriptions sourced from product websites remain the copyright of their respective owners and comply with all license terms and agreements of use.

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How To Kickstart WordPress Traffic Automation To Your Website Or Blog

If you have followed our WordPress Traffic Automation Blueprint step-by-step tutorials, you are ready to begin driving an endless stream of visitors to your WordPress site or blog. Here we show you how to kickstart your traffic.

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How To Kickstart WordPress Traffic Automation To Your Website Or BlogThis tutorial is part of the WordPress Traffic Automation Blueprint series where we show you step-by-step how to set up WordPress to automatically notify search engines and your social media pages when new content is published on your site, driving more traffic to your website or blog. 

To review our step-by-step tutorials on how to automate traffic to your WordPress website or blog, go here:

redarrow WordPress Traffic Automation Blueprint Part 1 – Overview

redarrow WordPress Traffic Automation Blueprint Part 2 – Setup

redarrow WordPress Traffic Automation Blueprint Part 3 – Configuration

redarrow WordPress Traffic Automation Blueprint Part 4 – Automation

redarrow WordPress Traffic Automation Blueprint Part 5 – Optimization

Useful Info

If your WordPress site has not been configured to drive traffic using the leverage and automation described in our tutorials, then do one of the following:

  • Go through our step-by-step tutorials and learn how to expertly configure your own site,
  • Refer your web developer or web designer to our step-by-step tutorials and ask them to do it for you, or
  • Contact us to discuss your needs and request a quote for our Done For You Installation & Expert Configuration Service.

What You Should Have Already Set Up On Your WordPress Site

If you have been following our WordPress Traffic Automation tutorials, you should already have set up the following on your site:

Ping Services List

As soon as you publish a new post, WordPress automatically notifies all the services listed in the ‘Update Services’ section (WordPress Settings > Writing > Update Services) …

WordPress Settings > Writing > Update Services

(WordPress Blog Ping Services List)

help For a comprehensive list of ping services that you can download for FREE, see the tutorial below:

redarrow WordPress Traffic Automation Blueprint Part 3 – Configuration

Add Your Sitemap To Search Engines

You should have also added your site’s RSS feed and XML sitemap to your webmaster accounts (e.g. Google, Bing) …

Google Search Console - Sitemaps

(Google Search Console – Sitemaps)

help To learn more about setting up Webmaster accounts and adding sitemaps and feeds to notify search engines, see the tutorial below:

redarrow How To Set Up Webmaster Accounts 

Automatically Syndicate Content From WordPress To Social Media

There are many plugins, tools, and services you can use to integrate WordPress with social media. We cover a number of these in our tutorials.

A simple way to integrate WordPress with your social media accounts is using the Jetpack plugin …

Use Jetpack's Publicize feature to automatically syndicate your content to social media

(Jetpack’s Publicize feature automatically syndicates your content to social media)

Installing Jetpack and configuring its Publicize settings allows you to automatically syndicate your posts to social media accounts like Facebook, Twitter, LinkedIn, etc.

help To learn how to install and configure Jetpack to automate traffic, see the tutorial below:

redarrow WordPress Traffic Automation Blueprint Part 4 – Automation

Additional Notification Plugins

As discussed in our tutorials, there are many traffic generation and automation plugins, tools, and services you can use. This is one of the reasons why WordPress is such a powerful business marketing platform.

In addition to instantly notifying social media accounts like Facebook, Twitter, LinkedIn, etc. when new content is published on your site, you can also set up your WordPress site to automatically post links to your content on many other social networks and social bookmarking sites using plugins like Social Link Machine

Social LinkMachine - drip-feed your content automatically to dozens of online platforms

(SocialLinkMachine – drip-feed your content to dozens of online sites)

help To learn more about additional traffic generation plugins and automation tools, see the tutorial below:

redarrow WordPress Traffic Automation Blueprint Part 4 – Automation

How To Kickstart Traffic To Your WordPress Website Or Blog

Once you have set up and configured all of the above plugins and services, the next step is to kickstart the process of generating ongoing traffic to your site.

You could just start publishing content to your site. If you want to supercharge and speed up the process, however, here are some additional steps we recommend you take:

  1. Rapid Site Indexing
  2. Supercharge Your Site Ranking & Authority Building
  3. Methodically Establish Your Online Presence

Let’s go through each of these steps in more detail.

Rapid WordPress Site Indexing

Adding sitemaps to your webmaster accounts and posting content on your WordPress site as described in our tutorials will help get search engines going. You can boost the process using external blog pinging services.

Once your site is fully configured and ready to start driving traffic, select and copy your RSS feed or XML sitemap link …

Select and copy your RSS feed

(Select and copy your RSS feed)

Head over to one of the following sites:

Ping.In

Ping.in

(Ping.in)

Ping.in is a service that pings (notifies) a number of services including blog search engines and blog directories. By pinging these services, you let them know that your site has been updated and these services will then crawl and index your site content, allowing a larger audience to discover your site.

Ping.in is free to use and when we last checked requires no registration. Just head over to the site and type in your Site Name, Site URL and XML feed into the fields …

Enter your site details into Ping.in

(Enter your site details into Ping.in)

Next, select the services you want to notify or just click on ‘Check All’ to select all services, then click on the ‘Ping’ button at the bottom of the screen …

Select services to ping

(Select services to ping)

Ping.in will immediately begin to notify the services about your site …

Ping.in notifies services immediately

(Ping.in notifies services immediately)

Once all pings are sent, Ping.in displays a list of all services that have been notified about your site …

Pings sent

(Pings sent)

help Go here to use Ping.in:

redarrow Ping.in

Pingoat

Pingoat

(Pingoat)

Pingoat is another service like Ping.in that pings (notifies) blog directories and gets them to crawl and index your site content.

To use Pingoat, create a free account, then log in after confirming your new account, enter your site details (including your RSS feed or XML sitemap feed), select all of the services to notify and click go.

Pingoat will notify all the services you have selected.

help Go here to use Pingoat:

redarrow Pingoat

Important

We recommend using either Ping.in or Pingoat to notify blog directories about your site but not both in short succession. Your site could be blacklisted if you ping services too often.

Rapid WordPress Page/Post SEO Indexing

In addition to the setup already presented in the tutorials, you can also get a new WordPress post or page indexed very quickly in Google using the method described below.

Important

This method is in 2 parts and is also good for getting Google to crawl/reindex: old posts or pages with new or updated content.

Fetch As Google

After creating a new post or page, log into your Google Search Console area, and go to Search Console > Crawl > Fetch As Google. Enter the URL of your post or page into the field and click the ‘Fetch’ button …

Fetch as Google

(Fetch as Google)

Next, click on ‘Request indexing’ …

Request indexing

(Request indexing)

Click the Google reCAPTCHA checkbox to verify that you are human …

Google reCAPTCHA

(Google reCAPTCHA)

Proceed with the verification process …

Google reCAPTCHA Verify Button

(Google reCAPTCHA Verify Button)

Once you have verified that you are not a robot, select the ‘Crawl only this URL’ radio button and click ‘GO’ …

Crawl only this URL

(Crawl only this URL)

Your new post/page indexing has been requested …

Indexing requested

(Indexing requested)

Ping Sitemap

After indexing of your post or page has been requested, the next step is to ‘ping’ your XML sitemap.

We recommend using a plugin like Yoast SEO to automatically generate and keep your XML sitemap updated …

XML Sitemaps - Yoast SEO

(XML Sitemaps – Yoast SEO)

Select and copy your XML sitemap address to your clipboard …

Copy your XML sitemap URL

(Copy your XML sitemap URL)

Once you have the XML sitemap URL, it only takes a simple ping to Google to update any post or page you need indexed. Open a new window on your web browser, and paste the URL below in the address bar, then hit enter to submit the ping to Google:

http://www.google.com/webmasters/sitemaps/ping?sitemap=http://yoursite.com/sitemap.xml

Ping Your Sitemap To Google

(How To Ping Your Sitemap To Google)

Alternatively, you can use an online tool like the one shown below to submit your sitemap to Google (and Bing) …

PingSitemap

PingSitemap

(PingSitemap)

With PingSitemap, simply enter the URL of your sitemap into the XML sitemap URL field and click the ‘Submit’ button.

The tool with ping (notify) Google and Bing about your sitemap (the other services no longer exist) …

Sitemap Pinged

(Sitemap Pinged)

Your new post or page will be indexed very quickly using the above method …

Google has indexed your new post or page!

(Google has indexed your new post or page!)

Note: Google recommends that you resubmit a sitemap no more than once per hour.

Tip

You can also automate the entire process described above using a simple  and very inexpensive plugin called Rapid SEO Indexer.

Rapid SEO Indexer

Rapid SEO Indexer WordPress Plugin

(Rapid SEO Indexer WordPress Plugin)

Rapid SEO Indexer automates the ‘Fetch as Google’ and ‘Sitemap Pinging’ process and can get a brand new WordPress page or post indexed in Google in less than 30 seconds …

(Index new WordPress posts or pages in Google fast with Rapid SEO Indexer)

The plugin features a built-in real time XML sitemap generator. After the plugin has been installed and activated on your site, you can create and submit an XML sitemap to Google using the built-in XML sitemap generator, or use an existing XML sitemap (e.g. from Yoast SEO plugin) …

Rapid SEO Indexer Settings

(Rapid SEO Indexer Settings)

The plugin adds a new options box to your page, allowing you to submit the new page or post to Google …

Click to submit your post/page to Google

(Click to submit your post/page to Google)

And ping the sitemap …

Click to ping your sitemap

(Click to ping your sitemap)

Getting your WordPress page or post indexed is the first step to getting free targeted SEO traffic. Rapid SEO Indexer helps you get more traffic easily and quickly with 2-click indexing functionality. The plugin is well supported, installs in seconds and works right out of the box. You can use this plugin to index unlimited pages and posts on your site(s) and the plugin comes with .

help Go here to view a demo video and to download this plugin:

redarrow Rapid SEO Indexer

Supercharge Your Site Ranking And Authority Building

Another highly recommended step you can take to kickstart traffic to your WordPress site or blog is to send out press releases on a regular (i.e. monthly) basis.

Press releases are a powerful and fast way to create significant exposure online, boost your search engine rankings, drive traffic and build authority for your site.

DistributionPress.com

DistributionPress.com - Get more traffic to your site using news/press releases

(DistributionPress.com – Get more traffic to your site using news/press releases)

DistributionPress.com provides a very cost-effective ‘done-for-you’ news/press release writing and distribution service that can help boost your traffic.

They will create a professional news/press release about your business and distribute it to 220+ authority news, TV, radio, and media sites …

DistributionPress.com submits your press release to over 220 authority sites

(DistributionPress.com submits your press release to over 220 authority sites)

DistributionPress.com can fully manage your press release campaign, leaving you free to focus on other areas of your business/website.

We recommend sending out an initial press release to announce the launch of your business/website, new products and services, company news, etc. (see  this article about press release topics) to kickstart your traffic and then begin running a regular PR campaign where you send out a new release each month to boost your rankings and authority online, which will continue to grow your traffic.

Useful Information

We use DistributionPress.com’s services to help boost WPCompendium.org search rankings and grow traffic …

Using press releases has helped to boost our rankings and grow our traffic!

(Using press releases has helped to boost our rankings and grow our traffic!)

help To learn more about the benefits of using a service like DistributionPress.com to drive more traffic to your site using press releases, go here:

redarrow DistributionPress.com

Methodically Establish Your Online Presence

Using a done-for-you service like DistributionPress to create and distribute monthly news releases on your behalf allows you to quickly establish your online presence and begin driving traffic to your site. It also allows you to methodically boost your rankings and authority by building hundreds or even thousands of external links on trusted sites that will direct visitors to your site. This is a great way to automate traffic, especially if you lack the time to write content.

Ideally, you should be growing your traffic and increasing your rankings by consistently using external services like distributing press releases and internal methods such as publishing great content on your site. Unlike paid traffic generation methods that disappear if you stop paying for the service (e.g. Google AdWords, Facebook Ads, etc.) distributing press releases and publishing content on your site actually builds you an asset with long-term traffic links.

Our WordPress Traffic Automation Blueprint tutorials describe exactly how to set up your site to grow traffic using content marketing. Once your site is indexed in the search engines, integrated with your social media accounts and set up to automatically ping dozens of services as soon as new content is published on your site, all you have to do is create and publish new content on a regular basis.

If you need help coming up with great content ideas for your site or how to plan, develop, and implement a content marketing strategy for your business, we have created a comprehensive and completely FREE 120-part email training content creation course (value = $300) that will help you.

If you haven’t already subscribed to our Infinite Content Creation series, we recommend you do so now using the form below:

In order to build a successful digital presence for your business, you need regular traffic. Hopefully, our WordPress Traffic Automation Blueprint tutorials have given you all the information you need to automate the traffic generation process and drive an endless stream of new visitors to your WordPress website or blog.

We wish you great success online and lots of new traffic!

How To Kickstart WordPress Traffic Automation To Your Website Or Blog

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Disclaimer: We have no direct association with WordPress or any of the WordPress-related products discussed on this site. We may derive a financial benefit from sales of products or services advertised, reviewed or linked to this website. All images and descriptions sourced from product websites are the copyright of their respective owners and are being used only for training or illustrative purposes.

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Small Business Blogging Ideas – Using WordPress To Better Engage Visitors

Here are some great ideas on using a WordPress blog to help you better communicate and fully engage with your visitors, prospects, and customers.

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Small Business Blogging Ideas - Using WordPress To Better Engage VisitorsA blog is a powerful marketing tool for small business owners. A good blog engages its visitors and encourages them to get actively involved.

Unlike regular traditional static websites, a WordPress blog allows you to communicate with your visitors, prospects, and customers in the form of a dialog. By fully engaging with users online, your blog can help your business boost trust and loyalty and keep people coming back to your site for more.

Small Business Blogging Ideas – Using WordPress To Better Engage Visitors

If you are a small business owner, you need to engage your prospective customers. Here are some great ideas to get this interaction going using a WordPress blog:

Contests & Giveaways

Contests are an effective way to build social influence and generate email leads where visitors provide you with their real name and email address. Because the incentive of winning is very strong, running contests can also get visitors engaging with you who haven’t done so before, and sharing your contest with their social network.

Why not hold a contest through your blog where the winner (or winners) get a prize? This could be a prize like an Amazon gift voucher, or something directly related to using your products or services, like a free service, product sample, or download access to information that others would normally have to purchase in order to get access, or even a blend of tangible goods coupled with something that is specific to your business or industry.

You don’t need to have a big budget to run your first contest. For example, you can offer a $25 Amazon gift card and a 30-minute free consultation call with you for help, if you provide any kind of coaching or consulting services, or a free session, e-book or product sample.

You can also make the contest involve getting other people to sign up to your newsletter or opt-in list, or promote your video or blog on their social networks, etc.

With a WordPress-powered blog, for example, you can integrate a contest management plugin like Contest Domination to help you build a list of subscribers by running contests and giveaways.

Contest Domination

WordPress Plugin - Contest Domination(Contest Domination – WordPress Contest Plugin)

Contest Domination is a simple and easy to set up plugin that lets you quickly set up, manage and track unlimited contests on your blog. You can sign up for a free version, or upgrade to the paid versions, which gives you access to features like integration with your autoresponder, custom fields, detailed analytics, domain mapping, and more.

help To learn more about this plugin, visit the site below:

redarrow Contest Domination

Wishpond

Run Contests & Promos With Wishpond(Run Contests & Promos With Wishpond)

Wishpond provides a suite of tools that lets you run contests and promos, including sweepstakes, photo contests, Instagram promotions, and more, as well as create and split-test mobile-responsive landing pages, generate leads with powerful and customizable popups, overlays and sidebar forms, and even set up marketing automation processes.

help To learn more about setting up social contests and sweepstakes using Wishpond, visit the website below:

redarrow Wishpond

Useful Information

If you plan to run brand promotions, competitions, Facebook promotions, or any other type of sweepstake or contest that includes an element of chance (or even skill, e.g. “Tell us in 25 words or less …”), make sure that you are not breaking any laws. Some countries require you to have a permit to run competitions, and your competition must comply with certain conditions to be legally acceptable.

If everything is okay and you’re good to go with your marketing strategy, then post the rules online and make sure that people clearly understand what they are required to do to participate and qualify for the prize(s) you’re offering.

Also, make sure to promote your contest or giveaway on all of your marketing channels including social media, your website and your offline materials. Remember that the objective of this exercise is to drive as much traffic to your blog as possible.

Case Studies

Using case studies on your blog not only helps to engage your customers, they also help you accomplish many great things at once.

Case studies attract new readers, showcase your clients, educate customers and highlight many of the benefits of using your business. A case study gives customers practical information they can use and provides them with concrete proof that your business gets results.

help If you don’t know where to begin when it comes to creating case studies, search online for “how to create a case study”, or see the articles below:

redarrow 8 Tips For Creating A Great Case Study

redarrow 150+ Case Study Examples

Tip

Adding a written or video testimonial to a case study helps to increase engagement with your blog readers and gives your case study greater authority and authenticity!

You can also offer to send readers a free case study in exchange for signing up to your newsletter or opt-in form …

Add an opt-in form to your WordPress blog

(Add an opt-in form to your WordPress blog)

Adding an opt-in form to WordPress is easy.

help To learn more about adding an opt-in form to WordPress, see the tutorial below:

redarrow How To Add An Opt-In Form To WordPress

Customer Success Stories

Customer success stories are similar to case studies in that they can serve as testimonials and “social proof” for your business.

Whenever a customer thanks you or lets you know how your business has helped them, contact them immediately and ask them if they would mind being featured on your blog. You can offer to keep their testimonial anonymous if they prefer, or promote them on your blog with a live link pointing back to their website.

Useful Tip

If you receive great feedback via email or via the telephone that you would like to use as a testimonial, you can make it easier for your customers to provide you with a testimonial by creating the testimonial yourself using the words of their email or quoting the feedback they’ve given you, and then simply emailing them the finished testimonial and asking them to give you permission to use it, or to add any modifications they would like to see made before it gets published when they reply with their permission. This also lets you control the way the testimonial will appear when published.

If your business blog is built using the WordPress platform, you can easily add testimonial add-ons (called plugins) to your site that lets you display customer testimonials on your site. Here are a few testimonial plugins you can check out for your WordPress site:

  • WP Customer Reviews – This free plugin allows you to setup a specific page on your blog to receive customer testimonials for your business/service or to write reviews about multiple products (using multiple pages).
  • WP Elegant Testimonial – This is an easy to use free WordPress Testimonial Plugin that lets you insert professional-looking testimonials into any post or page. There is no limit to the number of testimonials you can use on a specific page. You can insert as many testimonials as you want using shortcodes.
  • Testimonials Widget – This plugin allows you to display random or selected portfolio, quotes, reviews, showcases, or text with images on your WordPress blog. You can insert Testimonials Widget content via shortcode, theme functions, or widgets with category and tag selections and having multiple display options such as random or specific ordering.

Testimonials are a great way to engage with your readers and show them proof and examples of what your business can do to help them.

help For more great information about using testimonials and other WordPress testimonial plugins, see the tutorial below:

redarrow Building Reputation With Testimonials And User Reviews

Lists And Checklists

Blog readers love lists and checklists. Lists are not only easy to read and to digest, but useful checklists can be shared socially around the web, driving more visitors to your blog.

Practical Tip

Some of the most popular articles to write lists for are “Top Ten” lists and “Biggest Mistakes To Avoid” lists. Start a “Topic Diary” and write your ideas for list topics down, then continue adding to this list whenever you come across a new topic idea. If you need some inspiration, check out Listverse – a website dedicated to “Top 10 Lists”.

Listverse

(Listverse)

You can engage your blog visitors and attract a lot of reader comments simply by asking them at the end of your list post what some of their ideas are, which item on the list was their favorite, was there anything they felt was left off the list, any new lists about your industry that they would like to see, etc.

help To learn more about adding user-generated content to WordPress, see the tutorial below:

redarrow How To Add User-Generated Content To WordPress

Creative Ideas For Your Products

A great strategy for engaging readers on your small business blog is to write blog posts that show people how to use your products in creative ways. This not only informs and educates your potential customers about new ideas and practical ways to use your products or services, it also shows off the benefits and versatility of what you offer and gives them new options for engaging with your business.

Think about all the different types of customers your business can cater to, all of the problems and challenges it can help them solve and begin to write about all of the different ways your products and services can be put to use.

Create a customer survey and ask your existing customers what kind of problems your products helped to solve, or if they have used your products in any unusual or unconventional way and what results did they get.

At the end of your blog posts where you share creative product ideas, uses and applications ask your readers if they can see any additional uses for what your business has to offer.

help To learn more about adding surveys and polls to WordPress, see the tutorial below:

redarrow How To Add Surveys And Polls To WordPress

Videos

You don’t have to only write blog posts. You can also create videos and add these to your blog.

Videos are a great way to engage readers on your blog, because they show you rather than just tell you what to do.

You can purchase screen capture and video editing software like Camtasia that lets you create narrated “how to” videos as you navigate your computer and browsers, or just record videos on a smartphone, then upload these to YouTube and embed them on your blog.

Camtasia - Screen Capture Software(Camtasia – Screen Capture Software)

If you organize events or social functions, or do any kind of external work for clients (e.g. home building, interior decorating, landscaping, flower arranging, etc…), you can create a ‘before and after” video with a commentary of the processes involved.

Make “how to” videos that teach your customers about you and your business expertise. Even better, make it fun and you’ll increase the chances of your video being shared with others and going viral online.

help To learn more about marketing your business with videos, see the tutorial below:

redarrow How To Market Your Business With WordPress – Video Marketing

Infographics

Infographics are visual representations of information. They give your readers a visually exciting way to access and digest the information you are offering.

Basically, you take the information you want to convey and then make something visually creative with it, using graphs, images, statistical reports, etc …

Here’s an example of what an infographic looks like…

How To Calculate Customer Lifetime Value++ Click Image to Enlarge ++

(Source: How To Calculate Lifetime Value)

help You can make your own infographic using free online programs – just search for “how to create infographics free” online, or see the tutorial below:

redarrow How To Market Your Business With WordPress – Using Infographics

Practical Tip

After creating and posting an infographic on your blog, make sure to share it on Pinterest. Pinterest is a content sharing service that allows members to “pin” images, videos and other objects to their pinboard, and this can help drive new visitors and prospects to your blog …

Share your images on Pinterest for added exposure, traffic, and engagement

(Share your images on Pinterest for added exposure, traffic, and engagement)

Hopefully, this post has given you a number of great ideas on ways to use a WordPress blog to better engage your site visitors.

A final tip is to make sure that you continually mix things up on your blog. Plan to add content with embedded infographics, videos, etc. Talk about your new products in one post and offer a list of simple tips, or customer experiences in another post. Test different blog post formats and ideas as much as possible and study your traffic analytics regularly. Use statistical reports, survey results, polls etc. to not only engage your visitors, but also to learn what is and isn’t working in your online marketing approach.

Keep trying out new ideas and see what sticks with your blog readers (make sure that you can measure the results of your tests and the implementation of new ideas, however, otherwise you won’t know what is working and what needs to be improved!)

When it comes to using your blog to engage readers, remember that if you’re only adding ‘filler’ content to your blog for the sake of adding content, people will quickly become disinterest and disengaged. Some may even see your blog as spammy. So … keep your content real, informative, educational, and useful and you will be well on your way to attracting more visitors to your blog and keeping them engaged and eager to return.

Small Business Blogging Ideas - Using WordPress To Better Engage Visitors

(Source: Pixabay)

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