Why Small Businesses End Up With An Unmanageable Digital Presence (And How To Avoid This!)

Learn why most small businesses approach things backward when taking their business online and end up with an unmanageable digital presence and how to avoid doing the same …

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Why Small Businesses End Up With An Unmanageable Digital Presence (And How To Avoid This)This is an excerpt from “The Small Business Digital Manager,” which explains why small businesses struggle online and how a Digital Manager can help them get better results.


Why Small Businesses End Up With An Unmanageable Digital Presence

When small business owners decide to take their business online, most will find a website developer and get a website built …

Why Small Businesses End Up With An Unmanageable Digital Presence

Once their website is up and running, they will then start looking for ways to promote their site and attract visitors, like using social media …

Why Small Businesses End Up With An Unmanageable Digital Presence

Now that their website and social media accounts are all set up, this is where things begin to get unmanageable.

Getting results online requires work like adding content to the website on a regular basis and managing and promoting both the website and its web content …

Why Small Businesses End Up With An Unmanageable Digital Presence

The same needs to be done with social media, as social media accounts also need content, promotion, and management …

Why Small Businesses End Up With An Unmanageable Digital Presence

So far, we can see that even a simple web and social media presence requires doing a significant amount of work.

Achieving consistent results online, however, is not a one-time effort. It requires work to be done on a regular basis and in three key areas:

  • Digital Management
  • Digital Content
  • Digital Marketing

Why Small Businesses End Up With An Unmanageable Digital Presence

Digital Management

All businesses need to ensure that their digital assets are regularly managed and kept maintained, updated and secure.

This includes managing their website, web content, web server, hardware devices, software, other online properties and digital services, keeping track of account details (logins, service subscriptions, license renewals), performing regular backups, troubleshooting problems, handling support issues and user inquiries, and more …

An effective digital presence requires ongoing digital management

(An effective digital presence requires ongoing digital management)

Digital Content

Websites, social media accounts, newsletters, etc. need content on a regular basis.

Creating quality content like articles or blog posts, videos, images and graphics, audios, downloadable reports, etc. is very time-consuming and involves a great deal of work in areas like planning, researching, collating/organizing information, writing, scripting, editing, reviewing, producing/formatting, uploading, publishing, updating and more.

Digital content also needs to be managed and updated.

An effective digital presence requires ongoing digital content creation and content management

(An effective digital presence requires ongoing digital content creation)

Digital Marketing

Businesses must continually promote themselves to stay relevant online, improve their search results, drive more traffic, increase conversions, generate new leads, more subscribers, and create more sales.

This involves coordinating various marketing activities, from understanding the market and target audience needs and doing competitive analysis, to finding new ways to create exposure for the business online, reach ad-weary audiences, and tap into profitable niches.

An effective digital presence requires ongoing digital marketing and promotion

(An effective digital presence requires ongoing digital marketing)

 But it doesn’t end here …

An effective digital presence requires more than just having a website and a social media presence. It also includes other presences (e.g. search, mobile, local) and developing and implementing strategic plans and systems for growing and managing each different area …

An effective digital presence is more than a website and a social media presence

(An effective digital presence is more than a website and a social media presence)

Each of these areas not only requires work, planning, and management, but these also involve opportunity costs.

Which Opportunity Is Worth Pursuing?

Small businesses attend networking events or seminars where they learn about online marketing strategies and new methods to drive more business. Apart from being disorganized and lacking the time to implement many of the great things they have learned, the main challenge most small businesses face when it comes to marketing and promoting their business online is they lack systems to manage their marketing activities effectively and determine which opportunity is worth pursuing.

For example, many gurus, experts, courses, and seminars focus on social media marketing. Social media, however, consists of many different networks, methods, and channels, and each of these offers different opportunities for businesses to promote themselves.

How, then, can a small business evaluate which opportunity is worth investing time, effort and money into if they lack systems to manage their marketing activities and monitor, measure, review, analyze, and improve their processes and results?

Also, who is going to do and manage all of the time-consuming work involved is creating these results?

Who is going to do all the time-consuming work to grow the business online?

(Who is going to do all the time-consuming work to grow the business online?)

Small businesses with an unmanageable digital presence can end up giving away control of their digital processes and become a ‘hostage’ of their service providers.

Download "The Small Business Digital Manager"

The Small Business Digital Manager

(The Small Business Digital Manager)


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How To Research Keywords For SEO Content

Learn how to do effective keyword research and improve your content SEO in this step-by-step tutorial.

How To Research Keywords For SEO ContentKeyword research is an important aspect of doing market research and an integral part of other strategies presented in our tutorials (e.g. content creation, online advertising, etc.)

Knowing how to do effective keyword research can help you to:

  • Quickly identify new niche opportunities in your existing market,
  • Discover new opportunities in related markets,
  • Generate great ideas for web content,
  • Generate great ideas for new products or services,
  • Improve your website’s relevance in search engines
  • Create a list of potentially profitable advertising words for pay-per-click advertising (e.g. Google AdWords),
  • And more …

How To Research Keywords For SEO Content

Keyword research doesn’t have to be difficult or time consuming.

In this tutorial, we’ll show you a couple of tools that can help you create a highly targeted listing of relevant keywords for your niche.

Let’s Build A Keyword List … Fast!

Just like generating ideas for a website, product or business in a niche market, the simplest way to start is by writing down keywords and keyword phrases that relate to your niche, and search terms that people are likely to enter into search engines when looking for information.

For example, if you plan to start a website showcasing scrapbooking products and ideas, your keyword list might look something like this:

  • Scrapbook Layout Ideas
  • Free Scrapbooking Templates
  • Scrapbooking Tutorials
  • Scrapbooking Accessories
  • etc …

Also include question-based keyword phrases that people might enter into search engines, like:

  • How do I create scrapbook pages?
  • What is digital scrapbooking?
  • Where can I buy scrapbooking supplies?
  • etc …

Add Related Keyword Ideas

You also want to consider related words and possible synonyms for your niche topic.

For example, if you were trying to build a keyword list related to “freelancing”, you could also use words like:

  • Ghostwriting, Ghostwriter
  • Writing, Writer
  • Telecommuting, Telecommuter
  • Work At Home, Work From Home
  • etc …

Write down everything that you can think of related to your niche market.


Here’s a quick tip …

Google has a great keyword suggestion tool built into its search engine.

Go to Google.com and begin typing your main keyword to see related keyword ideas …

Keyword Research

Add the keywords Google suggests to your list, then repeat the process using your new keywords …

Keyword Research

Keep repeating this process. After a few minutes, you should have a great list of keywords to start with.

Finding Profitable Opportunities In Good Keywords

When doing keyword research for a niche market, your goal is to build a list of targeted keywords that ideally will meet the following criteria:

  • Keywords that attract a reasonable volume of searches online.
  • Keywords that will generate profitable returns for your business.
  • Keywords that have lower competition.

Keyword Search Volume is important because if nobody is searching for your keywords, then you will be wasting your time and money marketing your content to an audience that isn’t there.

On the other hand, going after a really high volume of searches online means a lot of competition. Once again, you could be wasting your time vying for traffic from a market that is being constantly hit by many established players with big budgets to spend on advertising and promotion.

A Profitable Keyword is a keyword that either brings you targeted visitors in the organic search results (i.e. free listings), or a keyword that you can afford to keep paying to advertise your products or services with (e.g. using Google AdWords) because it brings you targeted visitors that convert into leads or customers and generate a positive return on investment for you (ROI) …

Keyword Research

As a rule of thumb, unless you really know what you are doing, stay away from trying to dominate large markets (e.g. ‘Travel’, ‘Health’, ‘Pets’, etc.), and go after ‘niche’ and ‘micro-niche’ markets instead.

A ‘Niche’ market, focuses on a narrower subset of a larger market. Here are some examples of niche markets:

  • Dog training collars
  • Remove acne scar
  • Blue contact lenses
  • Health supplement coupons
  • Wedding speeches


Tip: A good general rule of thumb when doing niche market research is to look for keywords that generate between 30,000 and 100,000 search a month and have a low-to-medium level of competition …

Keyword Research

Research Niche-Related Keywords

As you begin to generate ideas for your niche, write down keywords and keyword phrases related to the niche market you are thinking of expanding into.

This is important for a number of reasons:

  • It will help you identify additional opportunities in your niche that you may have missed
  • Keyword research can provide you with new content ideas and keyword phrases that you can use when creating your content.
  • Search engines like Google use the keywords on your website pages to determine what your niche is and how relevant your site is to users searching online for information. This can help improve your site’s search engine ranking results and increase the number of people finding and visiting your site.

Once you have a basic list of niche-related keywords, you can expand your list significantly with keyword research tools like Google’s Keyword Planner and other tools …

Google AdWords - Keyword Planner

(Google AdWords – Keyword Planner)

After evaluating potentially lucrative niches and doing niche keyword research, the next step is to understand who your buyers are. This is covered in other tutorial.

Long-Tail Keywords

Long-tail keywords are longer, less common, but very specific keyword phrases that have at least 3-4 keywords in them.

For example:

  • compare prices minolta x-700 vs pentax k1000

Long tail keywords make up the majority of search-engine driven traffic, and are generally very good indicators of a person’s desire to buy (as opposed to ‘just looking’ online).

Commercial Intent Keywords

Commercial intent keywords are words that people add when searching for something that they are serious about investing money or time into (as opposed to just browsing or ‘researching’).

Examples of commercial intent is when people add words like the following to their searches:

  • Buy + Keyword
  • Keyword + price
  • Cheap + keyword
  • Quote for + Keyword
  • Keyword + specials
  • Keyword + cost

For example:

  • Buy Porsche 918 Spyder
  • Fitness 365 membership price
  • Cheap bed mattress
  • Quote for landscaping yard
  • etc…

Adding locations (names of places) to keywords also indicate a more serious commercial intent:

  • Buy + Keyword + Location
  • Keyword + price + Location
  • Cheap + Keyword + Location
  • Quote for + Keyword + Location
  • Keyword + specials + Location
  • Keyword + deals + Location
  • etc …

Important Info

Free Download: Commercial Intent Keyword List

Commercial intent keywords

(Commercial intent keywords)

Keyword-Based Content

Once you find the right keywords, you can start writing content for your site based on these keywords …

Keyword Research

Google has an excellent Keyword Planner tool that you can access at no cost if you have a Google AdWords account (https://adwords.google.com) …

Keyword Research

help To access Google AdWords, visit the site below:

redarrow Google AdWords

Another good keyword research tool is Market Samurai

Keyword Research

Market Samurai is not free but it is also not expensive and provides some great additional research tools, plus excellent training tutorials on how to perform keyword research.

help To learn more about Market Samurai, visit the site below:

redarrow Market Samurai

LSI Keywords

Google is continually improving the way it analyzes content on websites.

Google uses a relatively new method called Latent Semantic Indexing (LSI) which identifies patterns in the relationships between the terms and concepts used in the text of a web page, to work out how relevant your content is to users searching online.

It’s important, therefore, to understand what Latent Semantic Indexing is, and how to use it when doing keyword research. The video tutorial section at the bottom of this page has more information on using LSI keywords.

Keyword-Based Domains

Finding good, keyword-based domain names in any niche is getting harder to do.

help To learn how to quickly and easily find many available keyword-rich domain names, see the tutorial below:

redarrow How To Easily Find Available Keyword-Rich Domain Names

We hope that you have found the information above useful for helping you to research and identify great keywords for SEO content.


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How To Kickstart WordPress Traffic Automation To Your Website Or Blog

If you have followed our WordPress Traffic Automation Blueprint step-by-step tutorials, you are ready to begin driving an endless stream of visitors to your WordPress site or blog. Here we show you how to kickstart your traffic.

How To Kickstart WordPress Traffic Automation To Your Website Or BlogThis tutorial is part of the WordPress Traffic Automation Blueprint series where we show you step-by-step how to set up WordPress to automatically notify search engines and your social media pages when new content is published on your site, driving more traffic to your website or blog. 

To review our step-by-step tutorials on how to automate traffic to your WordPress website or blog, go here:

redarrow WordPress Traffic Automation Blueprint Part 1 – Overview

redarrow WordPress Traffic Automation Blueprint Part 2 – Setup

redarrow WordPress Traffic Automation Blueprint Part 3 – Configuration

redarrow WordPress Traffic Automation Blueprint Part 4 – Automation

redarrow WordPress Traffic Automation Blueprint Part 5 – Optimization

Important Info

If your WordPress site has not been configured to drive traffic using the leverage and automation described in our tutorials, then do one of the following:

  • Go through our step-by-step tutorials and learn how to expertly configure your own site,
  • Refer your web developer or web designer to our step-by-step tutorials and ask them to do it for you, or
  • Contact us to discuss your needs and request a quote for our Done For You Installation & Expert Configuration Service.

What You Should Have Already Set Up On Your WordPress Site

If you have been following our WordPress Traffic Automation tutorials, you should already have set up the following on your site:

Ping Services List

As soon as you publish a new post, WordPress automatically notifies all the services listed in the ‘Update Services’ section (WordPress Settings > Writing > Update Services) …

WordPress Settings > Writing > Update Services

(WordPress Blog Ping Services List)

help For a comprehensive list of ping services that you can download for FREE, see the tutorial below:

redarrow WordPress Traffic Automation Blueprint Part 3 – Configuration

Add Your Sitemap To Search Engines

You should have also added your site’s RSS feed and XML sitemap to your webmaster accounts (e.g. Google, Bing) …

Google Search Console - Sitemaps

(Google Search Console – Sitemaps)

help To learn more about setting up Webmaster accounts and adding sitemaps and feeds to notify search engines, see the tutorial below:

redarrow How To Set Up Webmaster Accounts 

Automatically Syndicate Content From WordPress To Social Media

There are many plugins, tools, and services you can use to integrate WordPress with social media. We cover a number of these in our tutorials.

A simple way to integrate WordPress with your social media accounts is using the Jetpack plugin …

Use Jetpack's Publicize feature to automatically syndicate your content to social media

(Jetpack’s Publicize feature automatically syndicates your content to social media)

Installing Jetpack and configuring its Publicize settings allows you to automatically syndicate your posts to social media accounts like Facebook, Twitter, LinkedIn, etc.

help To learn how to install and configure Jetpack to automate traffic, see the tutorial below:

redarrow WordPress Traffic Automation Blueprint Part 4 – Automation

Additional Notification Plugins

As discussed in our tutorials, there are many traffic generation and automation plugins, tools, and services you can use. This is one of the reasons why WordPress is such a powerful business marketing platform.

In addition to instantly notifying social media accounts like Facebook, Twitter, LinkedIn, etc. when new content is published on your site, you can also set up your WordPress site to automatically post links to your content on many other social networks and social bookmarking sites using plugins like Social Link Machine

SocialLinkMachine - syndicate content automatically to over 30 online websites

(SocialLinkMachine – syndicate content to dozens of traffic-generating platforms)

help To learn more about additional traffic generation plugins and automation tools, see the tutorial below:

redarrow WordPress Traffic Automation Blueprint Part 4 – Automation

How To Kickstart Traffic To Your WordPress Website Or Blog

Once you have set up and configured all of the above plugins and services, the next step is to kickstart the process of generating ongoing traffic to your site.

You could just start publishing content to your site. If you want to supercharge and speed up the process, however, here are some additional steps we recommend you take:

  1. Rapid Site Indexing
  2. Supercharge Your Site Ranking & Authority Building
  3. Methodically Establish Your Online Presence

Let’s go through each of these steps in more detail.

Rapid WordPress Site Indexing

Adding sitemaps to your webmaster accounts and posting content on your WordPress site as described in our tutorials will help get search engines going. You can boost the process using external blog pinging services.

Once your site is fully configured and ready to start driving traffic, select and copy your RSS feed or XML sitemap link …

Select and copy your RSS feed

(Select and copy your RSS feed)

Head over to one of the following sites:




Ping.in is a service that pings (notifies) a number of services including blog search engines and blog directories. By pinging these services, you let them know that your site has been updated and these services will then crawl and index your site content, allowing a larger audience to discover your site.

Ping.in is free to use and when we last checked requires no registration. Just head over to the site and type in your Site Name, Site URL and XML feed into the fields …

Enter your site details into Ping.in

(Enter your site details into Ping.in)

Next, select the services you want to notify or just click on ‘Check All’ to select all services, then click on the ‘Ping’ button at the bottom of the screen …

Select services to ping

(Select services to ping)

Ping.in will immediately begin to notify the services about your site …

Ping.in notifies services immediately

(Ping.in notifies services immediately)

Once all pings are sent, Ping.in displays a list of all services that have been notified about your site …

Pings sent

(Pings sent)

help Go here to use Ping.in:

redarrow Ping.in




Pingoat is another service like Ping.in that pings (notifies) blog directories and gets them to crawl and index your site content.

To use Pingoat, create a free account, then log in after confirming your new account, enter your site details (including your RSS feed or XML sitemap feed), select all of the services to notify and click go.

Pingoat will notify all the services you have selected.

help Go here to use Pingoat:

redarrow Pingoat


We recommend using either Ping.in or Pingoat to notify blog directories about your site but not both in short succession. Your site could be blacklisted if you ping services too often.

Rapid WordPress Page/Post SEO Indexing

In addition to the setup already presented in the tutorials, you can also get a new WordPress post or page indexed very quickly in Google using the method described below.

Important Info

This method is in 2 parts and is also good for getting Google to crawl/reindex: old posts or pages with new or updated content.

Fetch As Google

After creating a new post or page, log into your Google Search Console area, and go to Search Console > Crawl > Fetch As Google. Enter the URL of your post or page into the field and click the ‘Fetch’ button …

Fetch as Google

(Fetch as Google)

Next, click on ‘Request indexing’ …

Request indexing

(Request indexing)

Click the Google reCAPTCHA checkbox to verify that you are human …

Google reCAPTCHA

(Google reCAPTCHA)

Proceed with the verification process …

Google reCAPTCHA Verify Button

(Google reCAPTCHA Verify Button)

Once you have verified that you are not a robot, select the ‘Crawl only this URL’ radio button and click ‘GO’ …

Crawl only this URL

(Crawl only this URL)

Your new post/page indexing has been requested …

Indexing requested

(Indexing requested)

Ping Sitemap

After indexing of your post or page has been requested, the next step is to ‘ping’ your XML sitemap.

We recommend using a plugin like Yoast SEO to automatically generate and keep your XML sitemap updated …

XML Sitemaps - Yoast SEO

(XML Sitemaps – Yoast SEO)

Select and copy your XML sitemap address to your clipboard …

Copy your XML sitemap URL

(Copy your XML sitemap URL)

Once you have the XML sitemap URL, it only takes a simple ping to Google to update any post or page you need indexed. Open a new window on your web browser, and paste the URL below in the address bar, then hit enter to submit the ping to Google:


Ping Your Sitemap To Google

(How To Ping Your Sitemap To Google)

Alternatively, you can use an online tool like the one shown below to submit your sitemap to Google (and Bing) …




With PingSitemap, simply enter the URL of your sitemap into the XML sitemap URL field and click the ‘Submit’ button.

The tool with ping (notify) Google and Bing about your sitemap (the other services no longer exist) …

Sitemap Pinged

(Sitemap Pinged)

Your new post or page will be indexed very quickly using the above method …

Google has indexed your new post or page!

(Google has indexed your new post or page!)

Note: Google recommends that you resubmit a sitemap no more than once per hour.

Practical Tip

You can also automate the entire process described above using a simple  and very inexpensive plugin called Rapid SEO Indexer.

Rapid SEO Indexer

Rapid SEO Indexer WordPress Plugin

(Rapid SEO Indexer WordPress Plugin)

Rapid SEO Indexer automates the ‘Fetch as Google’ and ‘Sitemap Pinging’ process and can get a brand new WordPress page or post indexed in Google in less than 30 seconds …

(Index new WordPress posts or pages in Google fast with Rapid SEO Indexer)

The plugin features a built-in real time XML sitemap generator. After the plugin has been installed and activated on your site, you can create and submit an XML sitemap to Google using the built-in XML sitemap generator, or use an existing XML sitemap (e.g. from Yoast SEO plugin) …

Rapid SEO Indexer Settings

(Rapid SEO Indexer Settings)

The plugin adds a new options box to your page, allowing you to submit the new page or post to Google …

Click to submit your post/page to Google

(Click to submit your post/page to Google)

And ping the sitemap …

Click to ping your sitemap

(Click to ping your sitemap)

Getting your WordPress page or post indexed is the first step to getting free targeted SEO traffic. Rapid SEO Indexer helps you get more traffic easily and quickly with 2-click indexing functionality. The plugin is well supported, installs in seconds and works right out of the box. You can use this plugin to index unlimited pages and posts on your site(s) and the plugin comes with .

help Go here to view a demo video and to download this plugin:

redarrow Rapid SEO Indexer

Supercharge Your Site Ranking And Authority Building

Another highly recommended step you can take to kickstart traffic to your WordPress site or blog is to send out press releases on a regular (i.e. monthly) basis.

Press releases are a powerful and fast way to create significant exposure online, boost your search engine rankings, drive traffic and build authority for your site.


DistributionPress.com - Get more traffic to your site using news/press releases

(DistributionPress.com – Get more traffic to your site using news/press releases)

DistributionPress.com provides a very cost-effective ‘done-for-you’ news/press release writing and distribution service that can help boost your traffic.

They will create a professional news/press release about your business and distribute it to 220+ authority news, TV, radio, and media sites …

DistributionPress.com submits your press release to over 220 authority sites

(DistributionPress.com submits your press release to over 220 authority sites)

DistributionPress.com can fully manage your press release campaign, leaving you free to focus on other areas of your business/website.

We recommend sending out an initial press release to announce the launch of your business/website, new products and services, company news, etc. (see  this article about press release topics) to kickstart your traffic and then begin running a regular PR campaign where you send out a new release each month to boost your rankings and authority online, which will continue to grow your traffic.


We use DistributionPress.com’s services to help boost WPCompendium.org search rankings and grow traffic …

Using press releases has helped to boost our rankings and grow our traffic!

(Using press releases has helped to boost our rankings and grow our traffic!)

help To learn more about the benefits of using a service like DistributionPress.com to drive more traffic to your site using press releases, go here:

redarrow DistributionPress.com

Methodically Establish Your Online Presence

Using a done-for-you service like DistributionPress to create and distribute monthly news releases on your behalf allows you to quickly establish your online presence and begin driving traffic to your site. It also allows you to methodically boost your rankings and authority by building hundreds or even thousands of external links on trusted sites that will direct visitors to your site. This is a great way to automate traffic, especially if you lack the time to write content.

Ideally, you should be growing your traffic and increasing your rankings by consistently using external services like distributing press releases and internal methods such as publishing great content on your site. Unlike paid traffic generation methods that disappear if you stop paying for the service (e.g. Google AdWords, Facebook Ads, etc.) distributing press releases and publishing content on your site actually builds you an asset with long-term traffic links.

Our WordPress Traffic Automation Blueprint tutorials describe exactly how to set up your site to grow traffic using content marketing. Once your site is indexed in the search engines, integrated with your social media accounts and set up to automatically ping dozens of services as soon as new content is published on your site, all you have to do is create and publish new content on a regular basis.

If you need help coming up with great content ideas for your site or how to plan, develop, and implement a content marketing strategy for your business, we have created a comprehensive and completely FREE 120-part email training content creation course (value = $300) that will help you.

If you haven’t already subscribed to our Infinite Content Creation series, we recommend you do so now using the form below:

In order to build a successful digital presence for your business, you need regular traffic. Hopefully, our WordPress Traffic Automation Blueprint tutorials have given you all the information you need to automate the traffic generation process and drive an endless stream of new visitors to your WordPress website or blog.

We wish you great success online and lots of new traffic!

How To Kickstart WordPress Traffic Automation To Your Website Or Blog


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Disclaimer: We have no association with WordPress, Automattic, or any products mentioned on this website. We may receive affiliate commissions from purchases of services or products advertised on our site. All images remain the copyright of their respective owners, comply with all license terms and agreements of use to the best of our knowledge and are being used solely for training or illustrative purposes.


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