HeatMapTracker – Heat Map Software

Heat Map Tracker records visitor clicks, helps you analyze visitor behavior on your web pages, improves conversion, and helps improve your website results …

Being able to track the behavior of visitors and users on your site is most important to the success of your digital presence.

The business adage “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening on your website, then how can you get better results?

Business owners have been looking for ways to track and analyze what is happening since websites first appeared. From basic counters that track the number of visitors, to powerful statistical tracking tools like Google Analytics which can track very detailed metrics.

Knowing user behaviour is important for the success of your marketing strategy, not just because it enables you to understand what visitors are doing so you can better your performance, but it’s also been proven over and over that previous visitor behavior is the most reliable way to predict future behavior. It’s an even more more reliable indicator in fact, than knowing visitor demographics.

Although the ability to view valuable information such as how many visitors are visiting your website, which pages they are entering and exiting, how long they are remaining on your website for, which terms people are searching for, average page views, referring pages, etc …, is vitally important, wouldn’t it be excellent to be able to view exactly what visitors are doing, where on your pages they are navigating through, which hyperlinks they are clicking on, which areas of your site visitors are pausing on, and so on?

Fortunately, heat map tracking technology makes this easy and possible. Website heat maps have been used to help locate areas of a website page most frequently scanned by online visitors. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay tools.

Heat Map Tracker

If you use WordPress, then it’s easy to add heatmap tracking and recorded visitor session replays to your arsenal of key site analysis tools using an easy-to-install and quite inexpensive WordPress-compatible software.

Heat Map Tracker – Live Click Tracking & HeatMap Tracker

Heat Map Tracker

(HeatMap Tracker)

Software Description

HeatMapTracker is not technically a WordPress plugin, but a software script that works with WordPress and that lets you visually record your website users’ every movement and creates instant heat maps that show where users click and where they scroll throughout your pages.

Heat Map Tracker

The HeatMapTracker software also lets you track every move your users make.

Heat Map Tracker

For more details, visit the software site here: HeatMapTracker

Benefits

The more accurate data you have about how your users interact with your site, the more you can improve your site’s user experience. Imagine knowing the exact barriers that are preventing your users from fully accessing your site, like unclear navigation elements, or disruptive adverts. As the site owner, you can encourage your site visitors to perform certain actions, such as join a newsletter or clicking on specific links.

Although Google Analytics has its overlay feature that can show you what links on your page are being clicked, a heat map can also reveal any clicks that users are making on your page, whether these are actual links or not. This is important because if a heatmap analysis reveals that visitors are clicking on an image which they think is a link, but is actually not a link, you would be able to easily fix this by adding a link to the image, or let your readers know that the image is just a graphic.

Heatmaps, therefore, are one of the most useful ways to test your site design, see how navigatable your content is and help to improve conversions.

Here are just a few of the benefits of using HeatMapTracker to monitor visitor behavior on your website:

Capture Everything Visitors Are Doing On Your Web Site

The script records every browsing session on your site, allowing you to monitor all clicks, eye-tracking and page scrolls.

Full Control With No Restrictions

The application is self-hosted, giving you unrestricted session recording and pageviews.

Unlimited Updates And Enhancements

There is a one-time cost to purchase the software, after which you are then entitled to receive unlimited script upgrades and new features for free.

Additional benefits include:

  • Improve Site Usability: By looking over the shoulders of your visitors as they use your site, you can discover issues that prevent users from progressing to the end of your sales funnel and improve your sales process.
  • No More Guessing User Behavior: The video playbacks of your users’ browser sessions show you exactly what is taking place on your website. Heat Maps let you know exactly which links and buttons users click on, where they are drawn to most on your site, how long they stay in a specific section, how quickly they navigate down your pages and more! No more guessing or assuming wrongly … just pure evidence of what goes on when visitors come to your site.
  • Increase User Engagement: HeatMapTracker lets you increase user interaction with your business, which increases your online sales and conversions. There are a number of ways to achieve this and we list several of these in the “Tips” section further below.

Features

HeatMapTracker provides many great features for web site owners. Here are just some of these:

  • Quick and easy to install and implement. Ready to go in no time.
  • View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors spend more time reading and monitor how far down your sales or product pages your users scroll down to as an indicator of how long your web copy can keep them interested. Heat Map Tracker lets you analyze every single user experience to help you understand how visitors interact with your website or specific pages on the web site.
  • Unlimited session recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can capture visitor sessions on your website for one day, a couple of weeks, a month, or more!
  • In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view how many total visitors, tracked pages and total recorded user sessions HeatMap Tracker has recorded for each project. You can easily see which pages your readers are moving towards and how they are interacting with the content on each page, allowing you to invest more time on pages that your visitors care about. You can also analyze regional demographic data of your visitors and learn where they are coming from.

HeatMapTracker

Additional features:

The image below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:

Heat Map Tracker

User Testimonials

Below are a few of the testimonials users have provided for the HeatMap Tracker software:

“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.

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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC

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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com

HeatMapTracker – Useful Tips

Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your results:

  • Understand what works (i.e. where visitors are clicking) and what’s not working (where people are not clicking). For example, are visitors engaging with your videos? Are they clicking on images thinking that they link to somewhere else?
  • Get useful information on ways to improve your landing pages, sign-up forms, shopping cart, screen resolution, etc.
  • Get actionable data on ways to create A/B split testing to improve conversions
  • Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
  • Create “above the fold” experiments to improve your home page’s visitor impact, or optimize the impact of the site’s real estate elements on your readers, such as ad banners, links, buttons, sales copy, etc…
  • Identify if a content section should be included, edited, or taken out.
  • Produce “before” and “after” case studies for web-related services.
  • Compare whether visitors tend to click images versus buttons vs text links, and how specific user segments engage within your site.
  • Analyze potential website security or vulnerabilities.

Support

Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for providing reliable products and support. The product download area contains video instructions for installing and configuring the software.

Product Pricing

HeatMapTracker is available in 3 versions:

  • Basic License – Licensed for one domain. Cost = $197.00 One-time.
  • Professional (Multiple) License – Allows you to install on up to 10 domains. Cost = $297.00 One-off payment.
  • Agency (Whitelabel License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser session replays, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you like, create client accounts, and set up automated PayPal client invoices, making it ideal for web agencies. Cost = $497.00 One-off payment.

Note: The price of HeatMapTracker can vary, depending on whether there are any promotions or limited-time special offers. Presently, the software sells for the prices shown above. This may or may not be the actual pricing set by the product developer when you visit the plugin website and there may be additional upsells or one-time offers after your purchase.

Check the plugin’s website for the current pricing:

Additional Software Info

For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.

We Recommend

Services like Google Analytics can provide important information on things such as how many people are finding your pages, how they are finding it and what they are doing whilst on your site. However, to truly gain an insight into how your web site and its content is being used by your visitors to connect with your business online, then a heatmap analytics software tool can be very useful.

We recommend getting a license of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your website’s user-experience, visitor engagement and for increasing online sales.

HeatMapTracker

For complete details, visit the software website here: HeatMapTracker – Real-Time ClickTracking & Heat Map Tracker

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