Being able to understand visitor behavior is very important to the success of your business online.
The old adage “if you can’t measure it, you can’t manage it” is as true today as ever. If you don’t know what is going on on your web pages, then how would you improve your results online?
Business owners have been looking for smart tools to track and analyze user behavior since web sites first appeared. From simple tracking counters, to sophisticated statistical tracking tools like Google Analytics that can capture an exceptional amount of measurements.
Understanding visitor behaviour is very important for a successful web site, not only because it enables you to understand what visitors are doing so you can better your results, but it’s also been proven that previous consumer behavior is the best way to predict future behaviour. It’s a more reliable predictor in fact, than demographics.
While the ability to analyze statistical metrics such as how many web visitors are exploring your web site, what pages they are entering and exiting, how long they are remaining on your site for, what keywords people are searching for, page views, referring websites, and so on, is highly essential, wouldn’t it also be useful to be able to view precisely what visitors are doing, where on your pages they are staying the longest period on, what hyperlinks they are clicking on, what parts of the page visitors are mostly intrigued about, and so on?
Fortunately, heat map tracking technology makes this possible. Web heat maps have been used to pinpoint areas of a website page that web visitors scan most frequently. Web heat maps can also be integrated with other forms of stat tracking applications and session replay tools.
If you own a WordPress-powered website or blog, then you can easily add heatmap tracking with recorded session replays to your collection of essential online analysis tools using an easy-to-install and very inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other web applications) and that visually tracks your website users’ entire session and creates instant heatmaps showing where they click and where they are scrolling on your site.
The HeatMapTracker application allows you to see your website from your visitor’s perspective.
For more details, visit the script site here: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your readers are engaging with your web pages, the more you can improve your website’s user experience. Imagine knowing the specific barriers that are preventing your users from fully accessing your site, like confusing site navigation layouts, or distracting adverts. As the site owner, you can help your readers to perform certain actions, such as joining a newsletter or clicking on specific links or buttons.
While Google Analytics has an overlay feature which can show you what links on a web page are being clicked, a heat map will also show you any clicks that visitors are making on your site, regardless of whether they are links or not. This is important because if a heat map analysis helps you discover that visitors are clicking on an image that they imagine to be a link, but is actually not a link, you can easily remedy this by adding a link to the image, or make it clear to your visitors that the image is just a visual element.
Heat maps, therefore, are one of the best methods to test your site design, assess how readable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to monitor user behaviour on your site:
Observe Everything Visitors Do On Your Web Site
HeatMap Tracker captures every browsing movement on your web site, enabling you to monitor all which links and buttons are being clicked, eye-tracking and page scrolls.
Full Control Without Restrictions
The software allows you to self-host the technology, giving you no restrictions on recordings and pageviews.
Unlimited Upgrades & Enhancements
There is a one-time investment to own the application, after which you are then entitled to receive unlimited script updates and added features for free.
Additional benefits of the HeatMapTracker application include the following:
- Improve User Experience: By seeing how visitors use your site, you can uncover obstacles that prevent visitors from taking desired actions and improve visitor engagement.
- No More Guessing User Behaviour: The video playbacks of your visitors’ sessions allow you to observe precisely what happens on your web pages. Click overlays let you know exactly which buttons and links users click on, where they are drawn to most on your site, how long they browse on a particular location, how far they navigate down your site and more! No more guessing or hoping … just accurate intel of what goes on when people visit your website.
- Increase Online Sales: HeatMap Tracker helps you improve visitor engagement with your business, which improves your sales and conversions. There are many ways to achieve this and we’ll present several of these in the “Tips” section further below.
Features
HeatMap Tracker includes many great features for WordPress users. Here are just some of these:
- Quick and simple to install and configure. Goes to work in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your site visitors spend more time reading and observe how far down the page your visitors scroll down to as an indicator of the length of time your site can keep them interested. Heat Map Tracker lets you analyze each and every visitor action to see how visitors interact with your website or some pages on the site.
- Unlimited session screen captures and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can spy on users on your site for a few days, a few weeks, 1 month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and total recorded visitor sessions Heat Map Tracker has recorded for all projects. You can easily see the top pages your users are moving towards and how they are interacting with each page’s content, allowing you to spend more time on pages that your visitors care about. You can also view regional location data of all visitors and see where they are visiting from.
Additional software features:
The chart below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials users have submitted regarding the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your results:
- Discover what’s working (i.e. where users click) and what’s not working (where users aren’t clicking). For example, are visitors watching your videos? Are they clicking on graphic elements assuming that they may be linking to another destination?
- Get useful data on how to improve your landing pages, sign-up forms, memberships, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- conduct “above the fold” testing to improve your site’s “first impression”, or optimize the impact of the website’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify whether any content section should be included, rearranged, or deleted.
- Create “before” and “after” case studies for digital services.
- Analyze whether visitors prefer to click images vs buttons vs text links, and how particular user segments interact within your site.
- Diagnose confirmed website security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a recognized internet marketer with a solid reputation for delivering great products and support. The member download area contains video tutorials for installing and configuring the software.
Product Pricing
HeatMap Tracker comes in three separate editions:
- Basic License – Allows you to install on 1 site. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to 10 websites. Price = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, browser session replays, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web agencies. Cost = $497.00 Single Payment.
Note: Price details for the HeatMap Tracker product can vary, depending on whether there are any promotions or limited-time special offers. The pricing above was current when this review was written. This may or may not be the actual pricing charged by the plugin seller when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing details here:
Additional Software Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Analytics services like Google Analytics can give you some very useful data on things such as how many people are coming to your pages, how they find it and what they are doing whilst on your website. However, if you want to really gain deeper insights into how your web site and your content is helping your visitors to engage with your digital presence, then a heat map analytics service can be extremely useful.
We recommend that you consider buying a license of Heat Map Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and for generating more sales.
For complete details, visit the software website: HeatMapTracker – Live Click-Tracking & Heat Map Tracking Plugin
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