The ability to understand visitor behavior is absolutely vital to your online success.
The saying ”you can’t manage what you can’t measure” is as true in the digital economy as it has ever been. If you don’t know what is happening when visitors arrive on your site, then how would you know what elements of your site can be improved?
Businesses have been searching for ways to track and analyze what visitors are up to in their internet sites since websites first appeared. From simple tracking counters, to powerful and sophisticated analytical tools like Google Analytics that can record granular key information.
Understanding visitor behaviour is vitally important for a successful web site, not only because it enables you to understand what visitors are doing so you can better your results, but it’s also been proven over and over that previous visitor behaviour is the best indicator of future behavior. It’s a more reliable indicator in fact, than knowing demographics.
Although being able to monitor statistical details such as the number of unique web users are exploring your web site, what pages they are entering and exiting, how long they are staying on your site for, keyword searches, page views, referring sites, etc …, is extremely important, wouldn’t it be excellent to track precisely what visitors are doing, where on your pages they are navigating around in, what links they are clicking on, what parts of your content visitors are most intrigued about, and so on?
Fortunately, heatmap technology makes this easy and possible. Web heatmaps are used to analyze areas in a web site page most frequently scanned by visitors. Web heatmaps can also be used alongside other forms of web analytics and session replay software.
If you use WordPress, then you can easily add heatmap tracking and session replays to your business tool box with an easy-to-install and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other web applications) and that visually records your website visitors’ entire session and creates live heatmaps that show exactly where users click and where they scroll throughout your web pages.
HeatMapTracker analytics tool allows you to look over the shoulders of everyone who visits your web site.
More info: HeatMap Tracker
Benefits
The more accurate data you have about how your visitors are interacting with your web site, the more you can improve your site’s user experience. Imagine knowing the exact challenges that are preventing your users from fully engaging with your website, such as confusing site navigation layouts, or distracting design elements. As the site owner, you can guide your visitors to complete certain actions, such as sign up to your newsletter or click on specific links or buttons.
Although Google Analytics has an overlay feature that can show you which links on a page users are clicking, a heat map will also display any clicks that visitors make on your site, regardless of whether these are actual links or not. This is important because if a heat map report helps you discover that readers are clicking on an image which they suppose to be a link, but happens to not be a hyperlinked image, you could quickly edit this by adding a link to the image, or make it clear to your readers that the image is just a design element.
Heatmaps, therefore, are one of the best ways to test the design of your website, see how navigatable your site is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to monitor visitor behavior on your web site:
Record Everything Visitors Are Doing On Your Web Site
Heat Map Tracker creates a video of every user browsing movement on your web site, enabling you to view all clicks, eye-tracking and page scrolls.
Full Control Without Limitations
The application is self-hosted, giving you no limits on recordings and playbacks.
Lifetime Updates And Enhancements
There is a one-time cost to purchase the script, which entitles you to receive unlimited updates and enhancements.
Additional benefits of the application include:
- Improve User Experience: By seeing how visitors experience your site, you can uncover issues that prevent users from taking desired actions and reach your site goals.
- No More Guessing Visitor Behavior: The video recordings of your visitors’ sessions reveal exactly what is taking place on your site. Overlays let you see exactly which elements visitors click on, which areas they are drawn to most on your website, how long they hover on a specific spot, how far they scroll down your site and more! No more guessing or assuming wrongly … just factual information of what takes place when visitors explore your web site.
- Increase Website Sales: HeatMap Tracker helps you improve visitor interaction with your business, which improves online sales and conversions. There are a number of ways to achieve this and we’ll discuss several of these in the “Tips” section further below.
Features
HeatMap Tracker provides many unique features for WordPress users. Here are just a few of these:
- Quick and simple to install and configure. Goes to work in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your pages visitors spend more time view and measure how far down your page your users read down to as a measure of the length of time your site can keep them engaged. Heat Map Tracker lets you review and analyze every single user session to help you see how they are interacting with your website or some pages on your site.
- Unlimited visitor screen captures and visitor session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can spy on visitor sessions on your pages for a few days, a week, a month, or more!
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to view how many total visitors, tracked pages and total recorded sessions Heat Map Tracker has recorded for each project. You can easily see which pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on the content that your visitors care about. You can also monitor regional location data of all visitors and discover which part of the world they are coming from.
Additional features:
The chart below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials that plugin users have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your business:
- Understand what’s working (i.e. where visitors are clicking) and what’s not working (where users aren’t going to). For example, are visitors engaging with your videos? Are they clicking on graphic elements assuming that these may be links to another location?
- Get useful information on ways to improve your landing pages, signup forms, shopping cart, navigation, etc.
- Get insights on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” experimentation to improve your site’s “first impression”, or optimize the impact of your website’s real estate elements on your visitors, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if any new content should be added, reworked, or removed.
- Produce “before” and “after” case studies for digital marketing services.
- Test if visitors tend to click on images versus buttons vs text links, and how particular user segments interact with your web site.
- Confirm potential website security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for providing reliable products and customer support. The members area includes video instructions for installing and configuring the software.
Software Pricing
Heat Map Tracker comes in 3 separate versions:
- Basic License – Installs on 1 website. Price = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to ten websites. Cost = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser recording, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency license lets you install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital marketing agencies. Cost = $497.00 One-time.
Please Note: The price of HeatMapTracker depends on whether there are any promotions or limited-time special offers. When we last checked, the plugin is being retailed for the amounts shown above. This may or may not be the actual pricing charged by the software developer when you visit the site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing information here:
Additional Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services such as Google Analytics can provide you with good information on things such as how many people are coming to your pages, how they are finding it and what they do whilst visiting your web site. However, if you want to really gain a deep understanding into how your web site and its content is helping your visitors to connect with your digital presence, then a heatmap analytics application can be very practical.
We recommend that you consider getting a license of Heat Map Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and to make more online sales.
For full details, visit the software website here: HeatMapTracker – Live ClickTracking & Heat Map Tracking Software
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