The ability to track, monitor and understand visitor behavior is absolutely vital to your online success.
The old saying “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is happening when visitors arrive on your website, how will you know what areas need improving?
Businesses have looked for smart methods to track and analyze user behavior since web sites first appeared. From basic tracking counters, to sophisticated statistical tracking tools like Google Analytics and other applications that deliver an incredible amount of information.
Learning about visitor behavior is vitally important for a successful business, not only because it enables you to understand what visitors are doing so you can improve your performance, but it’s also been shown that previous consumer behaviour is the best indicator of future behaviour. Better, in fact, than demographics.
Although being able to analyze statistical details such as how many web users are visiting your web site, what pages they are arriving on and departing from, how long they are staying on your website for, keyword searches, unique page views, referring web sites, etc …, is extremely important, wouldn’t it be great to be able to view exactly what users are doing, where on your site they are navigating through for the longest period, what links they are clicking on, what parts of the site visitors are mostly intrigued about, and more?
Fortunately, heat map technology makes this easy. Website heat maps are used to help pinpoint areas in a web page that online visitors scan most frequently. Web heatmaps are also often integrated with other forms of web analytic software and session replay software technologies.
If you own a WordPress website or blog, then it’s easy to add heatmap tracking with video session replays to your arsenal of essential business analysis tools with an easy-to-install and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software tool that works with WordPress and that visually records your site visitors’ entire journey and generates live heatmaps that show exactly where they are clicking and where they are scrolling on your website.
The HeatMapTracker application also allows you to see your site from your visitor’s unique point of view.
Go here to learn more about this analytics tool: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more you know how your users are interacting with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your site visitors from fully benefiting from your website, such as confusing site navigation layouts, or disruptive design elements. As the site owner, you can help your readers to perform certain actions, such as sign up to your newsletter or click on certain links or buttons.
While Google Analytics has its overlay feature which can give you an idea of what links on a page users are clicking, a heat map will display any clicks that visitors are making on your page, regardless of whether they are links or not. This is a significant difference because if a heat map analysis helps you discover that visitors are clicking on an image that they think is a link, but happens to not be a link, you can quickly edit this by adding a link to the image, or make it perfectly clear to your users that the image is not linked.
In short, heat maps can be one of the best ways to test the design of your site, measure how navigatable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to monitor user behaviour on your site:
See Everything Users Are Doing On Your Website
HeatMap Tracker lets you record every browsing movement on your website, enabling you to view all clicks, eye-tracking and page scrolling movement.
Full Control Without Restrictions
The script is self-hosted, giving you no restrictions on session recording and playbacks.
Lifetime Upgrades & Enhancements
There is a one-time investment to purchase the script, which then entitles you to receive unlimited upgrades and added features for life.
Some additional benefits of the application include:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your website, you can uncover issues that prevent visitors from taking desired actions and improve visitor engagement.
- Stop Guessing About User Behavior: The screen video playbacks of your visitors’ sessions allow you to see precisely what is happening on your site. Heat Maps let you know exactly which elements users click on, which areas they are drawn to most on your site, how long they choose to stay in a particular location, how far and quickly they scroll down your pages and more! No more guessing or hoping … just real data of what happens when visitors come to your website.
- Increase User Engagement: HeatMap Tracker lets you increase visitor interaction with your business, which improves your online sales and conversion rates. There are a number of ways to achieve this and we’ll go over a few of these in the “Tips” section further below.
Features
Heat Map Tracker includes many features for site owners. Here are just some of these:
- Fast and simple to install and implement. Ready to go in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors eyes are drawn to and observe how far down your page your users scroll as an indicator of how long your sales message can retain their attention. HeatMapTracker lets you study each and every visitor session to see how they are interacting with your site or certain pages on your site.
- Unlimited visitor screen captures and session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can measure visitor sessions on your pages for a few days, a couple of weeks, a month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view how many total visitors, tracked pages and total sessions HeatMap Tracker has recorded for all projects. You can quickly view which pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on improving pages that your users care about. You can also review regional demographic data of your visitors and learn which part of the world they are coming from.
Additional features:
The image below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials and comments that plugin customers have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your web site to improve your results:
- Discover what works (i.e. where people click) and what’s not working (where users aren’t going to). For example, are users engaging with your videos? Are they clicking on images assuming that these lead to somewhere else?
- Get useful data on how to improve your landing pages, sign-up forms, shopping cart, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Create “above the fold” experimentation to improve your website’s visitor impact, or maximize the impact of the website’s real estate elements on your users, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether any section of the content could be included, rearranged, or taken out.
- Create “before” and “after” case studies for online marketing services.
- Test whether visitors prefer to click on images versus buttons vs text links, and how particular user segments engage within your website.
- Confirm confirmed website security threats or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a highly respected online marketer with a solid reputation for providing robust products and support. The member download area includes video tutorials for installing and setting up the software.
Software Cost
HeatMap Tracker comes in three different versions:
- Basic License – Single use only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Installs on up to 10 sites. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition lets you install the plugin on as many sites as you want, create client accounts, and set up automated PayPal client invoicing, making it ideal for digital marketing agencies. Price = $497.00 One-off payment.
Note: Pricing for Heat Map Tracker depends on whether there are any promotions or limited-time specials being offered. When we last checked, the software is being retailed for the amounts shown above. This may not be the actual price set by the software author when you visit the plugin site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price here:
Additional Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services like Google Analytics can provide useful metrics on things such as the number of people arriving on your pages, how they find it and what they do during their visits. However, if you want to really gain deep knowledge into how your website and its content is helping your visitors to interact with your business online, then a heatmap analytics software application can be extremely useful.
We recommend purchasing a license of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, engagement and to get more sales.
For full details, check out the software here: Heat Map Tracker – Real-Time ClickTracking And Heat Map Tracking Plugin
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