Being able to track and see the behavior of visitors on your website or blog is very important to your online success.
The old management saying ”you can’t manage what you don’t measure” is as important today as it has ever been. If you don’t know what is happening on your web pages, how will you get better online results?
Business owners have been looking for ways to track and analyze user behavior since web sites first appeared. From simple tracking counters, to very sophisticated and powerful analytical software like Google Analytics that record an exceptional level of measurements.
Understanding visitor behaviour is very important for the success of your marketing strategy, not only because it allows you to understand what visitors are doing so you can improve your performance, but research also shows that previous visitor behaviour is the most reliable indicator of future behaviour. Better, in fact, than knowing consumer demographics.
Although the ability to see valuable data like how many unique web visitors are visiting your site, what pages they are landing on and leaving from, how long they are staying on your site for, keyword searches, average page views, referring pages, etc …, is highly essential, wouldn’t it also be excellent to be able to view exactly what users are doing, where on your site they are visiting the longest for, what hyperlinks they are clicking on, which parts of your content visitors are reading, and more?
Fortunately, heatmap technology makes this easy. Web heat maps have been used to review areas of a web page most frequently scanned by online visitors. Web heatmaps are also often used alongside other forms of web analytic software and session replay tools.
If you own a WordPress-powered site, then you can easily add heatmap tracking and session replays to your arsenal of key site analysis tools using an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that visually tracks your website visitors’ complete journey and creates live heat maps showing where they click and where they are scrolling on your web pages.
The HeatMapTracker software also enables you to look over the shoulders of every person who comes to your site.
More info: Heat Map Tracker
Benefits
The better you know how your users interact with your web pages, the more you can improve your site’s user experience. Imagine knowing the exact obstacles that prevent your prospects from fully accessing your website, such as confusing navigation elements, or disruptive adverts. As a site owner, you can encourage your users to complete certain actions, such as join a newsletter or click on certain links or buttons.
Although Google Analytics has its overlay feature which can give you an idea of what links on your page users are clicking, a heat map can display any clicks that visitors make on your page, whether these are actual links or not. This is an important difference because if a heat map report helps you discover that users are clicking on an image that they imagine to be a link, but is actually not a hyperlinked image, you could quickly edit this by adding a link to the image, or make it crystal clear to your visitors that the image is just a graphic.
Heatmaps, therefore, can be one of the most useful methods to test your site design, measure how readable your site is and help to improve conversions.
Here are just some of the many benefits of using HeatMapTracker to monitor visitor behaviour on your web site:
Capture Everything Visitors Do On Your Site
The application captures every user browsing session on your site, allowing you to observe all links and buttons clicked, eye-tracking and scrolls.
Full Control Without Limitations
The application is hosted on your own server, giving you no-limit session recording and pageviews.
Unlimited Upgrades & Enhancements
There is a one-time cost to own the software, after which you are then entitled to receive unlimited updates and enhancements.
Additional script benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your web site, you can uncover obstacles that prevent users from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing Visitor Behaviour: The video recordings of your visitors’ browser sessions reveal exactly what happens on your web site. Click overlays let you know exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they browse on a specific section, how fast they travel down your pages and more! No more guessing or assuming wrongly … just accurate evidence of what goes on when visitors come to your web site.
- Increase Online Sales: HeatMapTracker helps you increase visitor interaction with your business, which improves your online sales and conversions. There are many ways to achieve this and we’ll discuss a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker offers many features for website owners. Here are just a few of these:
- Quick and easy to install and configure. Ready to use in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and see how far down your sales or product pages your visitors read down to as an average of the length of time your website and/or sales copy can keep them engaged. HeatMap Tracker lets you analyze each and every visitor action to help you see how users interact with your website or certain pages on the web site.
- Unlimited session screen captures and browser session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With Heat Map Tracker you can measure user sessions on your site for a day, a week or two, a month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see how many total visitors, tracked pages and total sessions HeatMap Tracker has recorded for each project. You can easily view which pages your users are gravitating towards and how they interact with the content on each page, allowing you to spend more time on the content that your users care about. You can also analyze regional location data of your visitors and discover where they are visiting from.
Additional features:
The image below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials users have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your web site to improve your results:
- Understand what works (i.e. where people are clicking) and what’s not working (where visitors aren’t clicking). For example, are users watching your videos? Are they clicking on images assuming that these may be linking to somewhere else?
- Get useful information on ways to refine your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get insights on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Perform “above the fold” tests to improve your website’s “first impression”, or optimize the impact of the home page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if any content section needs to be inserted, reworked, or taken out.
- Produce “before” and “after” case studies for digital services.
- Test if users tend to click images versus buttons versus text links, and how specific user segments engage with your web site.
- Review suspected site security weaknesses or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a recognized internet marketer with a solid reputation for delivering reliable product quality and product support. The members area includes video tutorials for installing and setting up the software.
Product Cost
HeatMapTracker comes in 3 editions:
- Basic (Single) License – Use on one domain. Price = $197.00 One-time.
- Professional License – Licensed for up to ten websites. Price = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, browser session replays, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition allows you to install the software on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web development agencies. Cost = $497.00 One-time.
Note: Pricing for the product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the product is being retailed for the prices shown above. This may or may not be the actual price set by the product seller when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Analytics services such as Google Analytics provide important information on things such as how many people are landing on your website, how they are finding it and what they do during their visits. However, if you want to really gain deeper insights into how your site and its content is helping your visitors to connect with your digital presence, then a heatmap analytics software application can be very useful.
We recommend that you consider purchasing a copy of HeatMap Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to get more sales of your products or services.
For full details, check out the software here: HeatMap Tracker – Live Click-Tracking & Heat Map Tracking Software
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