The ability to understand visitor behavior is extremely important to the success of your digital business.
The old saying ”you can’t manage what you don’t measure” is as important today as ever. If you don’t know what is happening when users arrive on your website, then how will you know what needs to be improved?
Business owners have looked for ways to track and understand visitor behavior since websites were first invented. From basic tracking counters, to sophisticated analytical tools like Google Analytics that can record incredible measurements.
Learning about visitor behavior is very important for a successful marketing strategy, not just because it allows you to understand what visitors are doing so you can better your results, but research also proves that previous user behaviour is the most reliable way to predict future behavior. It’s a better predictor, in fact, than demographics.
Although the ability to see key data like how many unique visitors are landing on your site, what pages they are entering and exiting, how long they are remaining on your website for, keyword searches, page views, referring pages, etc …, is highly essential, wouldn’t it be useful to be able to know exactly what users are doing, where on your site they are visiting the longest for, which links they are clicking on, what parts of the site they are pausing to read more about, and more?
Fortunately, heatmap tracking technology makes this easy. Web heatmaps are used to help pinpoint areas on a website page most frequently scanned by web visitors. Web heatmaps are also often used alongside other forms of stat tracking applications and session replay tools.
If you own a WordPress-powered web site, then it’s easy to add heatmap tracking with recorded session replays to your arsenal of key website analysis tools using an easy-to-install and quite inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software script that is compatible with WordPress (and other website programs) and that visually tracks your site visitors’ movements and generates live heat maps that show where they click and where they are scrolling throughout your pages.
HeatMapTracker software enables you to look over the shoulders of every person who comes to your site.
More info: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more accurate data you have about how your users are engaging with your website, the more you can improve your website’s user experience. Imagine knowing the exact issues that prevent your users from fully accessing your site, like unclear site navigation layouts, or distracting design elements. As the website owner, you can encourage your visitors to perform certain actions, such as opting into a newsletter or click on certain links or buttons.
While Google Analytics has its overlay feature which can show you what links on your web page are being clicked, a heatmap can reveal any clicks that users are making on your page, whether these are links or not. This is an important difference because if a heatmap analysis reveals that users are clicking on an image that they think is a link, but turns out not to be a link, you can easily edit this by linking the image to the destination URL your visitors are trying to get to, or make it absolutely clear to your readers that the image is just a graphic.
In short, heatmaps can be one of the best methods to test your site design, measure how navigatable your content is and help to improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to track user behavior on your web site:
Capture Everything Visitors Do On Your Web Pages
Heat Map Tracker creates a screen video of every browsing session on your site, enabling you to view all which links and buttons are being clicked, eye-tracking and page scrolling movement.
Full Control Without Limitations
The application is self-hosted, giving you no restrictions on user recordings and playbacks.
Lifetime Upgrades And Enhancements
There is a one-off cost to buy the software, which then entitles you to receive unlimited upgrades and future enhancements.
Additional script benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your site, you can identify problems preventing visitors from progressing to the end of your sales funnel and reach your site objectives.
- No More Guessing User Behaviour: The video recordings of your visitors’ browsing sessions show you precisely what is taking place on your site. Screen overlays let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they browse on a particular section, how quickly they travel down your content and more! No more guesses or making wrong assumptions … just factual intel of what happens when people navigate around your web site.
- Increase Website Sales: Heat Map Tracker lets you increase visitor interaction with your site, which creates better online sales and conversions. There are a number of ways to do this and we discuss a number of these in the “Tips” section further below.
Software Features
HeatMapTracker includes many features for WordPress users. Here are just a few of these:
- Fast and simple to install and configure. Goes to work in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors eyes are drawn to and observe how far down your page your users scroll as a measure of how long your site can engage them for. The software lets you analyze every single visitor action to see how visitors are interacting with your site or particular pages on your site.
- Unlimited visitor recording and browser session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can measure visitor sessions on your pages for 1 day, 1 week, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view total visitors, tracked pages and total sessions Heat Map Tracker has recorded for all projects. You can easily see the top pages your users are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on the content that your readers are more interested in. You can also access regional demographics of your visitors and discover which part of the world they are visiting from.
Additional software features:
The table below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials and feedback that users have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your site to improve your results:
- Learn what’s working (i.e. where visitors click) and what doesn’t work (where users aren’t clicking). For example, are people engaging with your videos? Are they clicking on images assuming that they may link to somewhere else?
- Get useful data on how to improve your landing pages, sign up forms, memberships, screen resolution, etc.
- Get actionable information on ways to create A/B split testing to improve results
- Get actionable information prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Conducting “above the fold” tests to improve your site’s visitor impact, or optimize the impact of your home page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether a page element should be added, edited, or taken out.
- Produce “before” and “after” comparison reports for digital services.
- Compare whether users prefer to click on images vs buttons vs text links, and how specific user segments interact within your site.
- Troubleshoot potential website security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a highly respected online marketer with a solid reputation for providing great product quality and customer support. The members area includes video tutorials for installing and configuring the software.
Software Pricing
Heat Map Tracker comes in three separate editions:
- Basic License – Single license only. Price = $197.00 One-off payment.
- Professional (Multiple) License – Allows you to install on up to ten websites. Cost = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, browser recording, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency license lets you install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for digital agencies. Cost = $497.00 Single Payment.
Please Note: Pricing for this product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current price at the time this article was published. This may or may not be the actual price charged by the plugin author when you visit the product site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing information:
Additional Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Analytics services like Google Analytics can give you some useful metrics on things such as how many people are finding your website, how they find it and what they are doing whilst on your website. However, to really gain a real-time understanding into how your site and its content is helping your visitors to connect with your business online, then a heatmap analytics software tool can be extremely useful.
We suggest buying a license of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your site’s user-experience, visitor engagement and to get more online sales.
For more information, visit the software website here: HeatMapTracker – Real-Time ClickTracking And Heat Map Tracking Software
***