Being able to track and monitor visitor behavior is very important to your online success.
The old adage ”you can’t manage what you don’t measure” is as important in the digital economy as it has ever been. If you don’t know what is going on on your website, then how would you improve your online results?
Business owners have been searching for ways to track and understand user behaviour since websites were first created. From simple counters that track the number of visitors, to very sophisticated statistical tracking tools like Google Analytics that record and let you see incredible key metrics.
Analyzing user behavior is important for a successful web site, not just because it enables you to understand what visitors are doing so you can better your performance, but research also proves that past user behavior is the most reliable predictor of future behaviour. It’s an even better indicator, in fact, than demographics.
While being able to view valuable details such as the number of unique web visitors are landing on your website, which pages they are arriving on and departing from, how long they are remaining on your site for, keyword searches, average page views, referring websites, etc …, is vitally useful, wouldn’t it be fantastic to be able to track exactly what visitors are doing, where they are staying the longest for, what hyperlinks they are clicking on, what parts of your site they are pausing to read more about, and more?
Fortunately, heat map technology makes this easy. Web heat maps have been used to display areas of a web site page that online visitors scan most frequently. Web heat maps are also often integrated with other forms of web analytics and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking with session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software application that is compatible with WordPress (and other web programs) and that lets you visually record your site users’ complete session and generates live heat maps that show exactly where they are clicking and where they are scrolling throughout your site.
HeatMapTracker software allows you to look over the shoulders of everyone who visits your web site.
Go here to learn more about this script: Heat Map Tracker
Benefits
The better you know how your users engage with your web pages, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your site visitors from fully engaging with your website, such as confusing site navigation layouts, or distracting ads. As a site owner, you can encourage your site visitors to perform certain actions, such as sign up to your newsletter or click on specific links.
Although Google Analytics has its overlay feature that can show you what links on your page visitors are clicking, a heat map will reveal any clicks that users are making on your page, regardless of whether they are actual links or not. This is important because if a heatmap analysis helps you discover that visitors are clicking on a graphic element that they think is a link, but turns out not to be a link, you would be able to quickly repair this by linking the image to the destination URL your users are trying to get to, or make it crystal clear to your users that the image is not a link.
Heat maps, therefore, are one of the most useful methods to test your site design, see how navigatable your content is and improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to monitor visitor behavior on your site:
Observe Everything Visitors Do On Your Site
Heat Map Tracker creates a screen video of every user browsing session on your web site, enabling you to monitor all links and buttons clicked, eye-tracking and page scrolling movement.
Full Control With No Restrictions
The application is hosted on your server, giving you no limits on session recording and playbacks.
Free Updates And Enhancements
There is a one-off cost to own the script, which then entitles you to receive lifetime updates and future enhancements.
Some additional benefits include:
- Improve Your Marketing: By seeing how visitors navigate your web site, you can discover issues that prevent visitors from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing About User Behaviour: The video playbacks of your users’ browsing sessions let you know precisely what is taking place on your web pages. Overlays let you know exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they browse in a particular section, how fast they navigate down your site and more! No more guesses or making wrong assumptions … just real intel of what goes on when visitors visit your website.
- Increase Visitor Engagement: HeatMapTracker lets you improve visitor engagement with your site, which improves your online sales and conversions. There are a number of ways to achieve this and we present several of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker offers many unique features for WordPress users. Here are just some of these:
- Quick and simple to install and set up. Be up and running in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors look at and measure how far down your sales or product pages your users read down to as a measure of the length of time your web copy can retain their attention. Heat Map Tracker lets you review and analyze each and every visitor action to see how users are interacting with your website or particular pages on the site.
- Unlimited session recording and visitor session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can capture users on your site for a day, a few weeks, one month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to see total visitors, tracked pages and total recorded sessions HeatMapTracker has recorded for each project. You can quickly view which pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on the content that visitors are more interested in. You can also review regional demographics of all visitors and see where they are coming from.
Additional features:
The chart below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are just some testimonials and comments users have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your business:
- Learn what works (i.e. where visitors are clicking) and what’s not working (where users aren’t clicking). For example, are people engaging with your videos? Are they clicking on images thinking that they link to somewhere else?
- Get ideas on ways to improve your landing pages, signup forms, memberships, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Performing “above the fold” experimentation to improve your home page’s “first impression”, or optimize the impact of your home page’s real estate elements on your readers, such as ad banners, links, buttons, headlines, etc…
- Identify if any section of your content could be included, redesigned, or taken out.
- Create “before” and “after” comparison reports for online marketing services.
- Analyze whether users prefer to click on images versus buttons vs text links, and how particular user segments interact with your web site.
- Confirm confirmed site security threats and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products developed by Mark Thompson, a highly recognized internet marketer with a solid reputation for providing reliable products and support. The member download area includes video tutorials for installing and setting up the software.
Product Cost
Heat Map Tracker comes in three separate editions:
- Basic (Single) License – Single use only. Price = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to 10 websites. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click-tracking, heat maps, browser replays, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency edition allows you to install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for digital marketing agencies. Price = $497.00 One-off payment.
Note: Pricing details of this product can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the pricing when this content was published. This may or may not be the actual pricing set by the plugin author when you visit the website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing information:
Additional Software Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services such as Google Analytics can give you some good metrics on things such as how many people are finding your pages, how they are finding it and what they do during their visits. However, if you want to really gain an insight into how your site and its content is helping your visitors to engage with your digital presence, then a heatmap analytics service can be very practical.
We suggest purchasing a copy of Heat Map Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to get more sales.
To learn more, visit the software website: Heat Map Tracker – Live Click-Tracking And HeatMap Tracking Plugin
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