The ability to track, monitor and understand the behavior of visitors on your site is most important to your online success.
The old adage “if you can’t measure it, you can’t manage it” is as important in the digital age as always. If you don’t know what is happening on your web site, then how will you know what elements of your site need to be improved?
Businesses have been looking for ways to track and analyze user behaviour since web sites were first created. From simple counters that track the number of visitors, to very sophisticated and powerful analytical tools like Google Analytics and other applications that can provide incredibly detailed measurements.
Analyzing visitor behavior is very important for a successful website, not just because it enables you to understand what visitors are doing so you can improve your performance, but research also shows that past consumer behaviour is the best way to predict future behaviour. Better, in fact, than demographics.
Although being able to analyze valuable details like how many unique web visitors are arriving on your site, which pages they are entering and exiting, how long they are staying on your website for, keywords searched, page views, referring web sites, etc …, is vitally important, wouldn’t it be useful to be able to view exactly what users are clicking on, where they are visiting the longest for, which links they are clicking on, what parts of the content they are mostly interested in, and more?
Fortunately, heat map technology makes this easy. Web heat maps are used to help pinpoint areas in a website page that online visitors scan most frequently. Web heatmaps are also often used alongside other forms of web analytics and session replay tools.
If you use WordPress, then it’s easy to add heatmap tracking and recorded session replays to your business tool box using an easy-to-install and quite inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress and that visually records your web site users’ complete journey and creates live heatmaps showing exactly where they click and where they are scrolling on your web site.
The HeatMapTracker application also enables you to see your website from your visitor’s unique perspective.
More info: HeatMap Tracker
Benefits
The better you know how your readers are engaging with your website, the more you can improve your site’s user experience. Imagine knowing the specific obstacles that are preventing your prospects from fully accessing your website, like confusing navigation elements, or distracting design elements. As the site owner, you can help your users to perform certain actions, such as join your newsletter or click on certain links or buttons.
Although Google Analytics has its overlay feature that can show you which links on a web page visitors are clicking, a heatmap can also show you any clicks that visitors are making on your page, whether these are actual links or not. This is important because if a heatmap analysis reveals that readers are clicking on an image which they think is a link, but happens to not be a hyperlinked image, you would be able to easily change this by linking the image to the destination URL your readers are trying to get to, or let your readers know that the image is just a visual element.
In short, heat maps are one of the most useful ways to test the design of your site, measure how navigatable your site is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to monitor visitor behavior on your website:
Monitor Everything Users Are Doing On Your Web Site
The software records every browsing movement on your web site, enabling you to see all clicks, eye-tracking and scrolls.
Complete Control Without Restrictions
The software is self-hosted, giving you unlimited user recordings and pageviews.
Lifetime Updates & Enhancements
There is a one-time investment to purchase the script, which entitles you to receive unlimited upgrades and new features for free.
Some additional benefits include the following:
- Improve User Experience: By seeing how visitors experience your site, you can spot problem areas that prevent users from progressing to the end of your sales funnel and optimize your site.
- No More Guessing Visitor Behaviour: The video recordings of your visitors’ sessions allow you to know exactly what happens on your web site. Screen overlays let you know exactly which elements visitors click on, which areas they are drawn to most on your website, how long they browse in a particular area, how far they scroll down your pages and more! No more guesses or assuming wrongly … just real evidence of what takes place when people land on your site.
- Increase Website Sales: HeatMap Tracker lets you improve visitor engagement with your business, which improves online sales and conversions. There are a number of ways to achieve this and we discuss a number of these in the “Tips” section further below.
Software Features
Heat Map Tracker includes many unique features for WordPress users. Here are just some of these:
- Quick and easy to install and set up. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and monitor how far down your sales or product pages your visitors read down to as a benchmark of the length of time your website and/or sales copy can keep them engaged. HeatMap Tracker lets you analyze every single user experience to see how they interact with your site or particular pages on your website.
- Unlimited session recording and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can capture user sessions on your web pages for one day, one week, a month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view total visitors, tracked pages and all recorded user sessions HeatMapTracker has recorded for each project. You can quickly see the top pages your readers are moving towards and how they interact with the content on each page, allowing you to invest more time on improving pages that visitors care about. You can also see regional demographic data of all visitors and discover which part of the world they are coming from.
Additional software features:
The image below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials that users have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your results:
- Understand what works (i.e. where people are clicking) and what’s not working (where people aren’t clicking). For example, are visitors watching your videos? Are they clicking on images assuming that these link to another section?
- Get insights on ways to optimize your landing pages, signup forms, shopping cart, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Conducting “above the fold” experimentation to improve your landing page’s visitor impact, or maximize the impact of the website’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if any content section should be inserted, reworked, or taken out.
- Create “before” and “after” comparison reports for digital services.
- Analyze whether users tend to click images versus buttons vs text links, and how particular user segments engage within your site.
- Analyze suspected site security weaknesses and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a highly recognized online marketer with a solid reputation for providing great products and customer support. The member download area includes video instructions for installing and configuring the software.
Product Cost
HeatMapTracker comes in 3 separate versions:
- Basic License – Use on one domain. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Licensed for up to ten sites. Cost = $297.00 One-time.
- White Label License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser recording, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency license lets you install the plugin on as many sites as you like, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web service providers. Price = $497.00 One-off payment.
Note: The price of the HeatMapTracker product depends on whether there are any promotions or limited-time specials being offered. The price above was current at the time this content was written. This may or may not be the actual pricing set by the product author when you visit the website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services such as Google Analytics can provide you with useful data on things such as the number of people landing on your pages, how they are finding it and what they are doing during their visits. However, if you want to truly gain deep knowledge into how your web site and its content is being used by your visitors to interact with your digital presence, then a heat map analytics software application can be a very practical way to do this.
We suggest buying a license of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, engagement and to make more online sales.
For full details, visit the software website here: HeatMapTracker – Real-Time Click-Tracking And Heat Map Tracker
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