The ability to track and monitor visitor behavior is absolutely vital to the success of your business online.
The old adage “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is going on on your website, then how will you get better online results?
People have looked for ways to track and analyze user behavior since web sites were first invented. From simple tracking counters, to very powerful statistical tracking software like Google Analytics that can record and display granular key information.
Understanding user behaviour is vitally important for a successful digital business, not only because it enables you to understand what visitors are doing so you can better your performance, but it’s also been shown that past user behaviour is the best way to predict future behavior. It’s an even more more reliable predictor in fact, than knowing visitor demographics.
Although the ability to understand statistical data like how many web visitors are exploring your web site, what pages they are arriving on and departing from, how long they are staying on your site for, which keywords are being searched for, page views, referring sites, and so on, is extremely useful, wouldn’t it also be great to be able to track exactly what visitors are reading, where on your pages they are staying the longest for, which links they are clicking on, which areas of the content visitors are pausing to read more about, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Web heatmaps are used to monitor areas in a website page most frequently scanned by online visitors. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay software technologies.
If you own a WordPress-powered site, then you can easily add heat map tracking and session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software script that is compatible with WordPress (and other applications) and that lets you visually track your web site users’ every movement and creates live heat maps showing exactly where users click and where they are scrolling on your site content.
HeatMapTracker software lets you see your website from your visitor’s unique perspective.
For more details, visit the script site here: HeatMap Tracker
Benefits
The more accurate data you have about how your visitors engage with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your visitors from fully engaging with your website, like confusing navigation elements, or disruptive banner ads. As a site owner, you can help your users to complete certain actions, such as opting into a newsletter or clicking on certain links.
While Google Analytics has an overlay feature which can give you an idea of what links on a page are being clicked, a heatmap can reveal any clicks that visitors are making on your site, whether these are links or not. This is important because if a heat map analysis reveals that users are clicking on a graphic element that they suppose to be a link, but turns out not to be a hyperlinked image, you could easily edit this by linking the image to the page your readers are trying to get to, or let your visitors know that the image is just a graphic.
Heatmaps, therefore, are one of the best methods to test the design of your site, assess how navigatable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to monitor visitor behaviour on your web site:
See Everything Visitors Do On Your Web Pages
The script captures every visitor session on your website, enabling you to see all page clicks, eye-tracking and page scrolling.
Complete Control Without Restrictions
The software is self-hosted, giving you unlimited session recording and pageviews.
Unlimited Upgrades And Enhancements
There is a one-off investment to purchase the software, after which you are then entitled to receive unlimited script updates and enhancements for life.
Additional benefits of the script include:
- Improve Site Usability: By seeing how visitors navigate your website, you can identify problem areas preventing visitors from progressing to the end of your sales funnel and reach your site goals.
- Stop Guessing Visitor Behaviour: The video playbacks of your users’ sessions reveal precisely what takes place on your web pages. Screen overlays let you see exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they hover on a particular spot, how quickly they scroll down your content and more! No more guessing or making wrong assumptions … just real metrics of what happens when users navigate around your web pages.
- Increase Visitor Engagement: Heat Map Tracker helps you improve visitor engagement with your site, which improves your online sales and conversion rates. There are many ways to achieve this and we’ll present a number of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker includes many features for website owners. Here are just some of these:
- Fast and easy to install and implement. Ready to go in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors spend more time on and measure how far down the page your visitors scroll as an average of the length of time your site or content can engage them for. HeatMap Tracker lets you analyze every single visitor action to help you see how users are interacting with your website or specific pages on the web site.
- Unlimited visitor recording and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can record users on your pages for a few days, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you view total visitors, tracked pages and all sessions HeatMapTracker has recorded for each project. You can easily see which pages your users are moving towards and how they are interacting with each page’s content, allowing you to spend more time on the content that your visitors care about. You can also review regional demographic data of your visitors and learn which part of the world they are coming from.
Additional features:
The table below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials plugin users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your website to improve your results:
- Discover what works (i.e. where users click) and what doesn’t work (where users are not clicking). For example, are people engaging with your videos? Are they clicking on images assuming that they may be linking to somewhere else?
- Get practical information on ways to improve your landing pages, signup forms, memberships, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get actionable information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- conduct “above the fold” tests to improve your site’s visitor impact, or optimize the impact of your site’s real estate elements on your readers, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether a page element needs to be inserted, changed, or removed.
- Create “before” and “after” case studies for digital marketing services.
- Test if visitors prefer to click images vs buttons versus text links, and how particular user segments interact with your website.
- Diagnose confirmed website security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a recognized internet marketer with a solid reputation for delivering exceptional products and product support. The members area includes video instructions for installing and configuring the software.
Software Price
HeatMap Tracker is available in three versions:
- Basic (Single) License – Single domain only. Cost = $197.00 Single Payment.
- Professional License – Use on up to ten sites. Cost = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the Basic and Professional editions (click tracking, heat maps, browser recording, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web service providers. Cost = $497.00 One-time.
Note: Pricing details of HeatMap Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the plugin sells for the prices shown above. This may or may not be the actual price set by the software seller when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Analytics services such as Google Analytics can provide great information on things such as how many people are landing on your pages, how they find it and what they are doing whilst visiting your website. However, if you want to truly gain deep knowledge into how your web site and your content is being used by your visitors to connect with your digital presence, then a heat map analytics software tool can be a very practical way to do this.
We recommend that you consider getting a license of Heat Map Tracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your website’s user-experience, engagement and to get more sales.
For more information, visit the software website here: HeatMap Tracker – Live ClickTracking & Heat Map Tracker
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