The ability to track, monitor and understand visitor behavior is absolutely important to the success of your digital business.
The old saying “if you can’t measure it, you can’t manage it” is as true in the digital age as it has ever been. If you don’t know what is going on on your site, how would you know what areas need improving?
Website users have been searching for ways to track and analyze visitor behaviour since web sites were first created. From basic tracking counters, to very sophisticated and powerful statistical tracking tools like Google Analytics and other applications which can deliver granular key measurements.
Knowing visitor behaviour is vitally important for the success of your web site, not just because it enables you to understand what visitors are doing so you can improve your results, but testing also shows that previous consumer behavior is the most reliable predictor of future behavior. It’s an even better predictor, in fact, than demographics.
While being able to see statistical metrics such as the number of unique visitors are coming to your website, what pages they are arriving on and departing from, how long they are remaining on your site for, keywords searched, unique page views, referring websites, etc …, is highly essential, wouldn’t it be excellent to be able to know exactly what visitors are reading, where on your pages they are staying the longest for, what hyperlinks they are clicking on, which areas of your site visitors are most intrigued about, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Website heat maps are used to help pinpoint areas of a website page that online visitors scan most frequently. Web heat maps are also often used alongside other forms of statistical software and session replay software technologies.
If you own a WordPress-powered web site, then you can easily add heat map tracking with video session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually records your site users’ movements and creates live heatmaps that show where users are clicking and where they scroll on your web site.
HeatMapTracker software allows you to see your site from your visitor’s unique point of view.
Go here to learn more: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more you know how your visitors interact with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your visitors from fully accessing your site, like unclear site navigation elements, or distracting ads. As a website owner, you can guide your visitors to perform certain actions, such as joining your newsletter or click on specific links.
While Google Analytics has an overlay feature which can show you what links on a page are being clicked, a heatmap can show you any clicks that visitors make on your page, regardless of whether they are links or not. This is an important benefit because if a heat map report helps you discover that visitors are clicking on an image that they imagine to be a link, but is actually not a hyperlinked image, you could easily change this by adding a link to the image, or let your readers know that the image is just a visual element.
In short, heat maps are one of the most useful methods to test your site design, see how navigatable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track user behavior on your site:
Record Everything Visitors Do On Your Website
HeatMap Tracker records every browsing movement on your website, allowing you to observe all which buttons and links are being clicked, eye-tracking and scrolls.
Full Control With No Restrictions
The script is hosted on your own server, giving you no restrictions on recordings and playbacks.
Free Updates And Enhancements
There is a one-time investment to buy the software, after which you are then entitled to receive free updates and all future enhancements.
Some additional application benefits include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they use your site, you can identify challenges preventing visitors from taking desired actions and improve your sales process.
- Stop Guessing About User Behavior: The screen video playbacks of your users’ browser sessions show you precisely what takes place on your site. Heatmaps let you know exactly which elements visitors click on, where they are drawn to most on your site, how long they hover on a specific location, how quickly they travel down your site and more! No more guessing or hoping … just pure metrics of what happens when visitors come to your web site.
- Increase User Engagement: HeatMap Tracker helps you increase user interaction with your site, which increases your sales and conversions. There are a number of ways to do this and we discuss several of these in the “Tips” section further below.
Features
Heat Map Tracker provides many great features for WordPress users. Here are just some of these:
- Fast and easy to install and configure. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and observe how far down the page your users scroll down to as an average of the length of time your website and/or sales copy can keep them engaged. Heat Map Tracker lets you analyze every single visitor experience to help you understand how users are interacting with your site or specific pages on the site.
- Unlimited session screen captures and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMapTracker you can measure visitor sessions on your pages for a few days, one week, a month, or even more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to view how many total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can quickly view the top pages your readers are moving towards and how they are interacting with each page’s content, allowing you to invest more time on pages that your readers care about. You can also analyze regional demographics of your visitors and learn which part of the world they are coming from.
Additional software features:
The chart below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials that users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your website to improve your results:
- Learn what’s working (i.e. where users are clicking) and what’s not working (where users aren’t going to). For example, are users engaging with your videos? Are they clicking on graphic elements assuming that they may be linking to another location?
- Get useful data on how to optimize your landing pages, signup forms, sales funnel, screen resolution, etc.
- Get actionable data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Creating “above the fold” experimentation to improve your website’s visitor impact, or maximize the impact of the website’s real estate elements on your visitors, such as banners, navigational links, buttons, headlines, etc…
- Identify if a page element needs to be inserted, rearranged, or deleted.
- Produce “before” and “after” case studies for online marketing services.
- Analyze if users prefer to click images versus buttons versus text links, and how particular user segments engage with your site.
- Investigate potential website security threats or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a recognized internet marketer with a solid reputation for delivering exceptional product quality and customer support. The members area contains video tutorials for installing and configuring the software.
Product Price
HeatMapTracker is available in 3 versions:
- Basic License – Use on 1 website. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Installs on up to 10 sites. Cost = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the Basic and Professional editions (click tracking, heat maps, browser recording, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency edition allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web marketing service providers. Cost = $497.00 One-time.
Please Note: Pricing details of the HeatMap Tracker software can vary, depending on whether there are any promotions or limited-time special offers. Presently, the software is selling for the prices shown above. This may or may not be the actual price set by the software developer when you visit the site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing information:
Additional Software Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services such as Google Analytics can provide you with great information on things such as how many people are arriving on your website, how they find it and what they are doing during their visits. However, to really gain an insight into how your site and its content is being used by your visitors to connect with your digital presence, then a heatmap analytics application can be a very practical way to do so.
We recommend that you consider getting a copy of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your website’s user-experience, visitor engagement and for increasing sales of your products or services.
To learn more, check out the software here: Heat Map Tracker – Real-Time ClickTracking And Heat Map Tracker
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