Being able to track, monitor and understand the behavior of visitors on your site is absolutely vital to your online success.
The saying ”you can’t manage what you can’t measure” is as important in the digital age as always. If you don’t know what is happening on your web site, how would you get better results online?
Website users have been searching for ways to track and analyze visitor behaviour since websites first appeared. From simple counters that track visitor numbers, to very powerful and sophisticated analytical tools like Google Analytics that record granular measurements.
Knowing visitor behavior is vitally important for the success of your digital business, not only because it allows you to understand what visitors are doing so you can better your performance, but testing also confirms that previous visitor behavior is the best way to predict future behaviour. It’s an even more more reliable predictor in fact, than demographics.
Although the ability to monitor key reports like the number of visitors are coming to your site, what pages they are entering and exiting, how long they are staying on your website for, keywords searched, average page views, referring websites, etc …, is highly essential, wouldn’t it be excellent to be able to know exactly what visitors are reading, where on your pages they are navigating through, which hyperlinks they are clicking on, what areas of your site visitors are mostly intrigued about, and so on?
Fortunately, heat map technology makes this easy. Web heat maps can be used to help locate areas in a website page that web visitors scan most frequently. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then you can easily add heatmap tracking and recorded visitor session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software program that is compatible with WordPress and that visually records your website visitors’ every movement and generates instant heat maps that show where they are clicking and where they scroll throughout your website.
The HeatMapTracker software enables you to look over the shoulders of every person who comes to your site.
Learn more here: HeatMap Tracker
Benefits
The better you know how your visitors interact with your web pages, the more you can improve your website’s user experience. Imagine knowing the exact challenges that have been preventing your site visitors from fully benefiting from your site, like unclear navigation layouts, or disruptive adverts. As the site owner, you can encourage your users to complete certain actions, such as sign up to your newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of what links on your page users are clicking, a heatmap can reveal any clicks that visitors are making on your page, whether they are actual links or not. This is an important difference because if a heatmap analysis reveals that users are clicking on a graphic element that they suppose to be a link, but is actually not a link, you can quickly fix this by linking the image to the page your users are trying to get to, or let your users know that the image is just a visual element.
Heatmaps, therefore, can be one of the most useful ways to test your site design, see how navigatable your site is and help to improve conversions.
Here are just some of the benefits of using HeatMapTracker to track visitor behavior on your web site:
See Everything Visitors Do On Your Web Site
The application captures every user browsing movement on your web site, enabling you to record all links and buttons clicked, eye-tracking and page scrolling.
Complete Control With No Restrictions
The application allows you to self-host the technology, giving you no limits on session recording and playbacks.
Unlimited Updates & Enhancements
There is a one-time investment to own the software, which entitles you to receive unlimited upgrades and new features for life.
Additional application benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they use your site, you can spot issues preventing users from taking desired actions and reach your site benchmarks.
- Stop Guessing About Visitor Behavior: The video playbacks of your visitors’ sessions let you know exactly what is happening on your web site. Click overlays let you know exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they hover in a specific spot, how far and quickly they navigate down your content and more! No more guesses or assuming wrongly … just accurate intel of what happens when visitors navigate around your web pages.
- Increase Visitor Engagement: HeatMapTracker lets you increase user engagement with your business, which improves online sales and conversion rates. There are a number of ways to do this and we list a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker includes many unique features for WordPress users. Here are just some of these:
- Fast and simple to install and configure. Be up and running in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your site visitors spend more time reading and monitor how far down your page your visitors scroll down to as a benchmark of the length of time your website and/or sales copy can retain their attention. The software lets you analyze each and every visitor action to see how they interact with your site or some pages on your website.
- Unlimited visitor recording and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can measure user sessions on your site for 1 day, 1 week, a month, or more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and total recorded user sessions HeatMap Tracker has recorded for each project. You can easily view the top pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on improving content that your users are more interested in. You can also see regional demographics of all visitors and discover where they are visiting from.
Additional features:
The table below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials customers have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just some of the ways you can use Heat Map Tracker on your web site to improve your results:
- Understand what works (i.e. where visitors are clicking) and what’s not working (where visitors are not going to). For example, are users engaging with your videos? Are they clicking on graphic elements thinking that they lead to another location?
- Get insights on how to improve your landing pages, signup forms, memberships, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- conduct “above the fold” experiments to improve your landing page’s visitor impact, or optimize the impact of the home page’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify whether an element on the page could be inserted, rearranged, or deleted.
- Produce “before” and “after” comparison reports for digital marketing services.
- Compare if visitors prefer to click on images vs buttons versus text links, and how particular user segments interact within your web site.
- Confirm potential site security weaknesses or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for providing great products and customer support. The product download area includes video tutorials for installing and configuring the software.
Product Price
HeatMap Tracker is available in 3 editions:
- Basic (Single) License – Single domain only. Cost = $197.00 One-time.
- Professional License – Allows you to use on up to 10 websites. Cost = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the other licenses (click tracking, heatmaps, session replays, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency edition allows you to install the software on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web development agencies. Cost = $497.00 One-off payment.
Please Note: Pricing details of the Heat Map Tracker software depends on whether there are any promotions or limited-time special offers. The price above was current at the time this article was published. This may or may not be the actual price charged by the software developer when you visit the product site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing here:
Additional Software Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Analytics services such as Google Analytics can provide you with important information on things such as the number of people coming to your pages, how they find it and what they do during their visits. However, to truly gain a deep understanding into how your site and its content is being used by your visitors to engage with your digital presence, then a heat map analytics software tool can be extremely useful.
We recommend that you consider getting a copy of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and for increasing online sales.
For more details, visit the software website: HeatMapTracker – Live ClickTracking & Heat Map Tracking Plugin
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