Being able to track, monitor and understand the behavior of visitors on your site is absolutely vital to the success of your digital presence.
The business management saying ”you can’t manage what you can’t measure” is as true today as ever. If you don’t know what is going on on your web pages, then how will you get better results online?
People have been searching for smart ways to track and analyze user behavior since websites first appeared. From basic counters that track visitor numbers, to very powerful analytical tools like Google Analytics that track and display comprehensively detailed information.
Knowing visitor behavior is important for a successful marketing strategy, not just because it enables you to understand what visitors are doing so you can improve your results, but research also shows that past user behaviour is the most reliable predictor of future behavior. More reliable, in fact, than consumer demographics.
Although the ability to view statistical data like how many unique visitors are exploring your site, what pages they are landing on and leaving from, how long they are remaining on your website for, keyword searches, average page views, referring sites, etc …, is highly important, wouldn’t it also be fantastic to track precisely what visitors are clicking on, where on your site they are staying the longest time on, which hyperlinks they are clicking on, what parts of your site visitors are mostly intrigued about, and so on?
Fortunately, heat map technology makes this easy. Website heatmaps have been used to help pinpoint areas of a website page most frequently scanned by web visitors. Web heat maps can also be integrated with other forms of stat tracking applications and session replay tools.
If you use WordPress, then you can easily add heat map tracking with session replays to your arsenal of key site analysis tools with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software application that works with WordPress and that visually tracks your web site visitors’ complete journey and creates live heatmaps that show exactly where they click and where they are scrolling throughout your site.
HeatMapTracker analytics tool allows you to see your site from your visitor’s perspective.
For more details go here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The better you know how your readers engage with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your site visitors from fully engaging with your site, such as confusing navigation layouts, or distracting adverts. As a website owner, you can guide your site visitors to perform certain actions, such as signing up to a newsletter or click on specific links.
While Google Analytics has its overlay feature which can give you an idea of what links on your web page are being clicked, a heat map will display any clicks that users are making on your site, whether these are links or not. This is important because if a heat map analysis helps you discover that visitors are clicking on a graphic element which they think is a link, but turns out not to be a link, you can quickly repair this by linking the image to the page your users are trying to get to, or make it clear to your users that the image is just a graphic.
In short, heatmaps can be one of the most useful methods to test the design of your site, measure how readable your content is and help to improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to track visitor behavior on your site:
See Everything Visitors Are Doing On Your Web Site
HeatMap Tracker captures every browsing movement on your web site, enabling you to observe all clicks, eye-tracking and page scrolls.
Full Control With No Limitations
The script allows you to self-host the technology, giving you no restrictions on session recording and pageviews.
Lifetime Upgrades And Enhancements
There is a one-off cost to own the software, after which you are then entitled to receive lifetime updates and enhancements.
Some additional benefits include:
- Improve Site Usability: By seeing how visitors use your web pages, you can identify difficulties preventing visitors from progressing to the end of your sales funnel and reach your site objectives.
- Stop Guessing About Visitor Behaviour: The video playbacks of your users’ browser sessions allow you to understand precisely what is happening on your website. Click overlays let you see exactly which elements visitors click on, which areas they are drawn to most on your site, how long they stay in a particular area, how quickly they travel down your pages and more! No more guesses or making wrong assumptions … just real data of what takes place when visitors visit your web site.
- Increase Website Sales: Heat Map Tracker helps you improve user engagement with your business, which creates better online sales and conversions. There are a number of ways to do this and we list several of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker provides many features for website owners. Here are just some of these:
- Quick and simple to install and configure. Be up and running in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors spend more time on and see how far down the page your users read down to as an indicator of the length of time your site can retain their attention. HeatMap Tracker lets you study each and every user session to help you see how visitors are interacting with your website or specific pages on your web site.
- Unlimited session recording and browser session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can measure visitor sessions on your pages for a few days, one week, a month, or even more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see total visitors, tracked pages and total recorded sessions HeatMapTracker has recorded for each project. You can quickly view the top pages your users are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on improving content that your users care about. You can also access regional location data of your visitors and learn where they are coming from.
Additional features:
The image below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are just a few of the testimonials that users have submitted for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your site to improve your business:
- Discover what works (i.e. where visitors are clicking) and what’s not working (where people aren’t going to). For example, are people watching your videos? Are they clicking on images believing that they may be links to another section?
- Get practical information on how to refine your landing pages, sign up forms, shopping cart, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- conduct “above the fold” tests to improve your website’s visitor impact, or optimize the impact of the landing page’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify if any new content needs to be inserted, redesigned, or deleted.
- Produce “before” and “after” comparison reports for web-related services.
- Compare whether visitors tend to click on images versus buttons vs text links, and how specific user segments engage with your site.
- Review potential site security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for providing great products and product support. The product download area contains video instructions for installing and configuring the software.
Software Cost
HeatMap Tracker comes in three editions:
- Basic (Single) License – Single use only. Price = $197.00 One-time.
- Professional License – Licensed for up to 10 websites. Cost = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other licenses (click tracking, heatmaps, session recording, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency license allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for digital marketing service providers. Cost = $497.00 One-time.
Please Note: Current pricing for HeatMapTracker can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the pricing when this review was published. This may or may not be the actual pricing charged by the software author when you visit the plugin website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing details here:
Additional Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services like Google Analytics can provide very useful metrics on things such as how many people are landing on your pages, how they find it and what they do during their visits. However, to really gain an insight into how your web site and your content is helping your visitors to connect with your digital presence, then a heat map analytics application can be very practical.
We recommend purchasing a license of HeatMap Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your website’s user-experience, visitor engagement and to increase sales.
To learn more, check out the software here: HeatMap Tracker – Live ClickTracking & HeatMap Tracking Software
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