Right now, millions of interactions are happening online. New information is continually being published on news sites, blogs, and social media streams, and some of that information is related to subjects you are interested in.
Is there a simple and easy way to find out what is happening in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is, and it’s called …
Google Alerts
(Google Alerts lets you monitor the web for new content)
Google Alerts is a free tool that delivers Google search queries to your inbox or via RSS feed.
Google Alerts is not only only a useful tool for managing your reputation online, but also for automatically receiving information about people, companies, and any other subject you are interested in.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s bots (Googlebot) crawl a new web page, blog post, news update, press release, a tweet, video, or any other content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
How To Set Up A Google Alert
Let’s go over the simple steps required to start using Google Alerts:
Step 1 – Log Into Your Google Account
If you haven’t got a Google account, create one. Google lets you access loads of free services with just one username and password. If you use Gmail, post videos to YouTube, run Adwords or have a GooglePlus page, then you should already have a Google account set up.
(A Google account lets you access services like Google Alerts)
You can still set up Google Alerts without accessing your Google Account, but this will give you fewer options (e.g. you can only receive email alerts, not alerts via RSS).
After logging into into your Google Account, access the Google Alerts tool here:
Step 2 – Set Up An Alert
Set up alerts for every topic, business name, person, brand or web address you want to receive updates about. This service lets you keep track of brands, employees, celebrities, competitors, influencers, investors, etc. There is no limit to how many alerts you can set up.
(Google Alerts lets you set up as many alerts as you like)
Step 3 – Set Your Preferences
You can specify the keyword(s) you want alerts sent for, how often alerts should be sent out (as it happens, once a day, once a week), sources (e.g. automatic, news, blogs, web, videos, discussions, etc.), language, region, how many (all results, only the best results), and how to receive alerts (via email or RSS feed) …
(Google Alerts – preferences)
To narrow the source of your alerts, select the source from the drop-down menu …
(Google alert sources)
You can also specify alert delivery times in your settings, and whether these should be sent in a single email …
(Google alert settings)
All of these settings can be changed anytime you like.
You will begin receiving alerts as set in your preferences …
(Google alerts – email alert)
Note that at the bottom of your email notification, you are given various options, including:
- See more results
- Edit the alert
- Unsubscribe (stop receiving the alert)
- View all your alerts
- Receive the alert as RSS feed
How To Set Up Google Alerts While Browsing Google News
You can easily set up Google Alerts while browsing the web. Here’s how:
Go to Google News and type in your search term …
(Enter a search term in Google News)
Scroll down to the bottom of the page and click on ‘Create Alert’ …
(Google News – Create Alert)
Enter your email address and click on the ‘Create Alert’ button …
(Google Alerts screen)
If you elect to receive alerts via email, you will be asked to verify your Google Alert request …
(Verify your Google Alert request)
After confirming your request, your Google Alert will be set up and you will begin to receive alert notifications via email.
(Your Google Alert has been successfully verified)
You can return to the Google Alerts home page and create as many alerts as you want.
How To Delete Google Alerts
You can delete any alerts you no longer want to receive …
(Google Alerts – settings)
You can also stop receiving alerts by clicking on the ‘Unsubscribe’ link at the bottom of your emails …
(Click the Unsubscribe link at the bottom of the email)
Confirm that you want to unsubscribe from your Google Alert …
(Click unsubscribe to stop receiving Google Alerts)
Your Google Alert will be cancelled …
(Google Alert cancelled)
You will stop receiving alert emails on the topic after unsubscribing.
If you want Google to deliver alerts via email, you can configure rules in your email application to automatically send all alerts to one or more folders. This will help to keep your alerts organized and easier to track and sort through.
If your alerts are sent out via RSS feed, you can use a feed reader to view the information on your smart phone or mobile device.
Once you have set up alerts, you can track information about keywords, names, the competition, etc., or start creating content for your blog in your niche/industry.
How To Publish News Items From Google Alerts On Your WordPress Site
You can repost news items directly from Google Alerts on your WordPress your site as blog posts or as a ‘widgetized’ item on your sidebar.
Let’s take a look at both methods:
Publish Google Alerts News Items As A Blog Post
To republish news items from Google Alerts as a blog post, do the following:
Configure your site to post by email …
(Post to WordPress by email)
If you need help with this step, see this tutorial:
Next, create an Alert to send to the email address you have set up …
(Create Alert and send to email)
Alerts will now be posted to your site, or come in as ‘drafts’ that you can review and publish.
Publish Google Alerts News Items On Your Sidebar
To display news items from Google Alerts as a as a ‘widgetized’ item on your sidebar, all you need to do is set up to receive your alerts as an RSS feed as described earlier …
(Receive alerts as an RSS feed)
Next, copy the RSS feed link to your clipboard …
(Copy RSS link address)
And add the RSS feed to an RSS widget as described in this tutorial:
Your alert will display as a ‘widgetized’ item on your sidebar and the feed will update regularly as Google sources new items …
(RSS Widget with Google Alert feed)
Hopefully, you have found this tutorial useful. If you would like to know more about using social media monitoring tools to monitor social signals, see this article: 29 Media Tracking Tools For Business Owners
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum
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