Content Marketing With WordPress – Using Third-Party Content

In this tutorial series, we explore the challenges of creating 100% unique content and the do’s and don’ts of using third-party content in your content mix.

Content Marketing With WordPress - Using 3rd-Party ContentThis tutorial is part of a series of tutorials we provide on content marketing and web content creation! We recommend subscribing to our FREE content creation course to learn how to create great content for your website or blog.


Content Marketing With WordPress – Using Third-Party Content

In the content creation process, sometimes you will come across situations where you will want to use or include third-party content (i.e. content created by someone else) as part of your own content.

This includes:

  • Using Private Label Rights content to save time writing content yourself,
  • Quoting someone verbatim or referencing sections of text from another site (e.g. publishing research findings, definitions of terms, etc.)
  • Publishing products or service descriptions, summaries, etc.
  • Publishing news items, industry updates, etc.
  • Creating training content about third-party products or services,
  • etc.

In this tutorial series, we explore ways to repurpose content and the do’s and don’ts of using third-party content.

The Challenge Of Creating Original Content

Online content publishers and SEO experts often have very different views about publishing “unique” content  on websites. Whenever possible, you should definitely aim to publish high-quality unique content on your site and publish often if you want great results.

The problem, however, is that creating high-quality original content on a regular basis takes a lot of time and can be very expensive. Many businesses don’t have

Consider this example:

Let’s say that you own a small business (e.g. a local travel agency) and outsource your web management and web marketing to a local web agency. Let’s also say that this web agency has advised you to only publish 100% original search optimized content in order to rank well in Google.

Here’s the problem …

Your local web agency has the easy part – giving you advice! It only takes a few seconds to say the words “If you want to rank well in Google only ever publish 100% original content!” The problem is how do you actually implement this advice? Is your web developer going to create this original content for you? Most likely, not. They are not travel experts, they are a website agency, so they will probably just farm out the work to a freelance article writer and add a commission.

This creates a couple of additional problems.

First, depending on your budget, the articles written by a freelance writer will probably not be quite as in-depth as the article that you would write if you had the time to write it yourself. Creating a great piece of content with depth, substance, and detail can take many hours to write, if not a day or two or more. How much time do you have available to write your own content? If the doors of your business are open and there are clients to be serviced, then you are probably busy enough as it is.

But it gets worse …

Your web agency has probably also advised you to maintain an active social media presence. This means creating content for Facebook, Twitter, LinkedIn, YouTube, etc.

If you have been instructed by experts to:

  1. Only use 100% original content,
  2. Publish content often, and
  3. Maintain an active social media presence,

This creates a logistical problem when it comes to creating 100% unique and original content. For example, if your content marketing strategy involves publishing content to your blog 2-3 times a week and posting content to your social media sites on a regular basis, how much unique and original content will you need to create every month?

A lot! That’s the problem with hiring experts to tell you what to do when they have no vested interest in your business. If their income does not depend on the success of your business, there’s no reason for them to lose sleep helping you figure out how to solve your business problems.

So, even though you should definitely aim to publish high-quality content that is unique and original and publish often if you want great results online, there are many reasons why this may not always be practical or doable.

How much unique content can you create with a busy schedule?

(How much unique content can you create with a busy schedule?)

If we go back to the local travel agency example, travel agents often receive regular newsletters, updates, and marketing information from airlines, hotels, and other tourism-related services. This information could easily be rewritten, recompiled, expanded upon, and repurposed into new articles and given a unique perspective or angle. Summaries and excerpts can then be created from these articles and posted to social media with a link pointing back from the excerpt to the main article published on your WordPress blog or website.

Although not 100% unique per se, these articles would be original and unique enough to serve a practical business purpose and could be put together in a fraction of the time it would normally take to create a 100% unique piece of content. You could then establish a realistic “mix ratio” of original, rewritten and repurposed content for your business that would allow you to publish new content to visitors on a regular basis and maintain an active social presence.

Ultimately, how much of the content published on your website or blog is 100% unique is something that you have to decide as a website owner or web content manager.  There’s no point asking someone whose business depends on selling you additional services what to do unless they are actually going to do the work themselves and be responsible for creating the results you want.

With this in mind, the purpose of this section is to help you become aware of different methods and tools that you can use to repurpose existing information into high-quality original content that is unique enough and good enough for most practical purposes.


Our expertise is helping people build a digital presence they can control and manage using WordPress. We are not SEO experts and, like most people, we are not privy to the secret inner workings of Google’s search algorithm. It is up to you to decide what type of content you will publish on your website and whether using content that is not 100% unique will help your business or not. We personally use all of the methods described in this section wherever we feel that it’s appropriate to do so.

Using Third-Party Content – Tutorials

This tutorial series is divided into the following sections:

Click on the individual tutorials above, or click on the link below to start learning more about different methods of creating content for your site using third-party content.

To learn more about rewriting existing content, see this tutorial:

Content Marketing With WordPress - Using Third-Party Content

(Source: Pixabay)


"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group


Content Marketing With WordPress – Rewriting Content

In this tutorial, we explore tools and methods of rewriting content and how to incorporate rewritten content into your content marketing mix.

Content Marketing With WordPress - Rewriting ContentThis tutorial is part of a series of tutorials we provide on content marketing and web content creation! We recommend subscribing to our FREE content creation course to learn how to create great content for your website or blog.


Content Marketing With WordPress – Rewriting Content

In our previous tutorial, we briefly explored some of the challenges of creating 100% unique content and why it may be practical to consider using content that is unique enough for most practical purposes.

In this tutorial, we look at content rewriting methods and tools and how to incorporate rewritten content into your content marketing mix.

Content Rewriting

If you find that creating 100% unique content from scratch is too difficult or time-consuming and you don’t have the budget to hire quality writers to outsource the creation of original content for your website, the next best option is to consider publishing articles that contain rewritten content.

You will want to do this not only to avoid duplicate content penalties by search engines but also to avoid the big “no-no” in content publishing, which is to plagiarize some else’s work.


You can rewrite existing content yourself or outsource the work to someone else. Keep in mind, however, that rewriting content to make it unique can take just as much time as creating original content from scratch.

Research, Copy, Paste & Rewrite

You (or an outsourced writer) can create content for your website or blog from existing content by researching information on various sites (or offline sources, e.g. magazines) related to the topic you plan to write about, gathering notes and snippets of content from these sources, and then rewriting this information and adding your own experience, knowledge, and insights to turn it into something new.

This process is not too different than creating an essay for a University course. As you find good information for articles or whatever content you plan to create, make sure you create a “research” folder on your hard drive where you can copy and paste relevant content snippets saved as text files or Word processing documents, ideas, quotes, images, etc.

You can source material this way from a whole range of different places. For example, government sites, Wikipedia, other business websites and blogs, forums, product review sites (e.g. Amazon), podcasts, videos, slide presentations, court transcripts, news sites, etc.

Once you have gathered enough information for your article or blog post, don’t plagiarize the content or assemble it together as a straight out “collage” of other people’s work – use it as a template to provide your readers with a fresh angle on the topic you plan to write about and then use this template as a starting point to create your own original content. Organize your snippets into a logical sequence, then begin rewriting the information in snippets that contain facts or interesting aspects into your article.

There are many ways to say the same thing. For example, take a look at the short passage below on the topic of “Green Living” from a government site:


Discovering A Sustainable Lifestyle

Green living means making sustainable choices about what we eat, how we travel, what we buy, and how we use and dispose of it. We can implement sustainability in our workplace practices, and by greening the buildings we inhabit. Our everyday choices can create a sustainable lifestyle.



Let’s say we want to use this information as an introduction to an article on sustainable living. Here’s one way to rewrite the above paragraph:


Green Living: 10 Baby Steps You Can Take Today To Start Discovering A More Sustainable Way To Live

Every day we make choices about the food we eat, the modes of transportation we employ to travel around, the products and services we buy and how we dispose of the things we use or consume. Every one of these choices can affect our environment and impact not only the way we live, but the way others live too, and ultimately the very health and well-being of our planet. By learning to implement sustainable practices into our workplace and greening the buildings we live, work and play in, we can begin to transform our everyday choices into a sustainable lifestyle.

This is the essence of green living and in this article, I want to share with you ten very simple “baby steps” you can take starting today to start living green and discover a sustainable lifestyle that will fit in with your existing income, work and family life, blah, blah, blah, etc …


The rewritten content above contains original content and took little time and effort to create. It would probably take less than 30 minutes to create a unique piece of content with 4-5 paragraphs of text using this method.

Here is a simple method for creating rewritten content:

  1. Decide On The Topic: Decide on your main topic (refer to your “ideas” or “research” folder)
  2. Plan Your Article: Make a list of the points you want to cover in your article (e.g. what 10 categories are we going to explore for the 10 “baby steps”? This could be going green in the office, composting, recycling, etc.)
  3. Research The Topic: Search Google for specific keywords (e.g. green living, sustainable work practices, greening the home, organic gardening, recycling, etc.), then copy and paste one or two useful snippets of content from each of the sites that you have visited into your research folder.
  4. Rearrange And Organize: Rearrange and organize your content snippets into a logical structure and argument flow (e.g. place the snippet containing the introduction content at the top, then create subheadings for each of the 10 “baby steps” and paste the content snippets for each of those topics below each subheading, then paste in the snippets containing the end content near the conclusion section, and add a call to action or author bio at the bottom). After you have done this, begin rewriting each of the paragraphs and add your own unique information.
  5. Edit, Review, and Publish: Go through the content you have drafted. Apply the A.I.D.A. principles to your content. When you are happy with your result, schedule it for publishing on your site or blog.

Useful Tip

If some of the content you like contains facts or information that you want to present as is, then just quote it in your article and credit the content source.

For example:


Measuring Our Environmental Footprint

According to the U.S. Environmental Protection Agency (EPA) …

“Every person consumes a portion of Earth’s total resources. We can calculate an individual’s consumption or Ecological Footprint each year by the land required to grow our food, landfill our trash and generate natural resources. For the average American, the land required to sustain each of us is over 22 acres. If the entire population of the world consumed this many resources, the current population would require more than one Earth. “


In this article, we review some of the steps you can take immediately to start reducing our environmental footprint on the planet, blah, blah, blah, etc …


As you can see from the above, unique content can be created by doing research online, gathering existing snippets of content, recombining these to create a new topic flow and then rewriting the material using your own words.


You don’t have to create content from scratch. You can create unique articles and blog posts by rewriting existing content.

Action Step

Pick a topic from your “ideas folder” and create an article or blog post based on rewriting existing content sourced from various sites around the web.

Note how long it takes you to complete each of the main phases of this process (i.e. Researching, Planning, Writing, and Editing). If you can, repeat this process 2-3 times. This will not only teach you an effective shortcut for creating content for your website or blog quickly (and give you actual content you can publish on your site), but it will also give you benchmarks you can use later to outsource your content writings.


Now that we’ve taken a look at rewriting existing content to create new content, let’s take a look at using content writing software.

To learn about content writing tools, see the tutorial below:

Content Marketing With WordPress - Rewriting Content

(Source: Pixabay)


"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group


Content Marketing With WordPress – Using Content Writing Tools

Learn how to use content writing tools as part of your content creation strategy in this tutorial …

Content Marketing With WordPress - Using Content Writing ToolsThis tutorial is part of a series of tutorials we provide on content marketing and web content creation! We recommend subscribing to our FREE content creation course to learn how to create great content for your website or blog.


Content Marketing With WordPress – Using Content Writing Tools

This tutorial series covers different methods you can use to create content for your site using third-party content.

These methods also include:

In this tutorial, we look at using content writing tools.

Content Writing Tools

In previous tutorials, we looked at reasons why you don’t always need to create content from scratch, and how to create unique enough content for publishing new articles and blog posts to your website or blog by rewriting existing content.

Let’s explore some more shortcuts for creating web content, starting with software that claims to “write content” for you.

Are there tools that can help you write content?

Yes, there are, but you need to approach some of these tools with caution.

Autoblogging Content Writing Software

Autoblogging or Autoposting is a method of creating web content automatically using software that finds, scrapes, or curates content from various sources. The content created by the autoblogging tool is related to keywords that you specify in the tool settings …

Autoblogging tools find content based on the keywords you specify

(Autoblogging tools find content based on the keywords you specify. Source: CovertVideoPress)

Once you enter keywords into the autoblogging tool, the software then drip-feeds content to your WordPress site or blog at regular or random intervals, depending on the settings you have specified …

Autoblogging tools find and post content automatically to your site.

(Autoblogging tools find and post content automatically to your site. Source: CovertVideoPress)

Problems Of Using Autoblogging Content Writing Software

There are autoblogging tools that promise to automate the entire content writing process and save you time writing content by creating unique, human-readable content for you at the “click of a button” and then automatically populating hundreds of blogs with drip-fed “search engine friendly” content.

While many tools make impressive claims, some are completely “hyped up” and often fail to deliver on their promises in one or more of the key areas.

For a start, many automated content writing tools “create” content by scraping content from other sites. Essentially, they do not create content, they simply copy content that has been written by someone else. Scraped content is not original or unique content, as it has been published elsewhere (often multiple times and verbatim).

If you publish scraped content as is on your site, you would not only be plagiarizing it (many call this “stealing”), but you could also leave yourself open to receiving copyright infringement and “cease and desist” notices. At least you will attract a lot of negative karma online, as you are not really providing any value to online users.

Useful Tip

There are tools and services you can use to check if the content you are using has already been published on other sites. We cover these in other tutorials.


Have you heard of GIGO?

It stands for “Garbage In Garbage Out.”

Human readers have a great capacity for spotting “garbage” content. Most of us have had the experience of landing on a website we thought would contain useful or relevant information only to be confronted by garbage content drowning in advertising and immediately wanting to hit the “back” button on our web browser.

If your goal is to improve your search engine rankings and attract more visitors by publishing content to your website or blog on a regular basis, we recommend using a QIQO (Quality In, Quality Out) approach, not a GIGO one.

Have a look at the paragraph below. It supposedly contains content that is “readable” by humans:


Social Media Within the Niche

You’re most likely at ease with how useful social media tools may be when the involves getting attention for your business. Really, websites are becoming this type of salient subject recently it’s created a unique marketing acronym- similar to SEO has Search engine optimization, websites have Social Networking Optimization, or SMO.

Yes, it’s true – you will find individuals who earn a living by modifying the Twitter accounts and Facebook profiles of individuals and corporations. The positive factor occurs when you’re somewhat operation, there’s without any reason you cannot manage your own personal social networking optimization.

There’s hardly any concerning the process that’s very hard – probably most likely probably the most annoying factor about here you go may be time-consuming, which describes why some companies decide to delegate the job.

Whenever your social networking optimisation reaches a particular point, you may deem it essential to delegate it too, but additionally for those who are basically beginning on the road to social medial optimisation, it’s recommended that you just assume control applying this yourself.


The above content was created entirely by content writing automation software promising “human-readable” content. You can decide for yourself how readable this content is and whether you would be comfortable publishing content like this on your website with your name on it.


If you plan to use automated content tools to fill up hundreds of websites and blogs with scraped or reassembled content with the aim (“hope”) that this will rank your sites higher in search engines and drive visitors to click on ads that will make you money, you will be greatly disappointed. Apart from not adding any value to visitors and cluttering the web with meaningless “garbage,” you will most likely end up investing a lot of your time, energy, and money into a strategy that will ultimately deliver you ever diminishing returns.

Although you can set up networks of autoblogged websites quickly with “set and forget” tools that automate the entire process with a few clicks of the mouse, owning hundreds of domain names to host all of your sites will end up costing you thousands of dollars a year in domain renewal fees and most of these sites won’t even earn you enough each year in ad revenue to cover the cost of renewing the domain name you’ve built your site on.

Google’s main business model relies on helping users find meaningful results when searching for information online. Google also competes with sites like Facebook for mindshare and “eyeballs” (i.e. time spent online). To ensure that their search engine remains relevant to users, Google spends billions of dollars each year on people and technology to improve and update its search algorithm in order to prevent people from gaming their search results, so the simple advice is, don’t do it.

Don’t try to “beat” Google using software that promises to shortcut the process of creating quality content and deliver you better search engine rankings, but only end up creating garbled and unreadable garbage that adds no value or unique benefits to your visitors’ experience.

If you truly care about your business and your reputation, don’t compromise your integrity with rubbish or scraped content. You will simply be wasting your time, your visitors’ valuable time and risk being penalized in the search engines.

Here’s a simple test you can do if you plan to use content writing software …

Read the content before adding it to your site. If you think it will add unique value or benefit to users, then, by all means, consider using it on your site. If, however, the content fails to hold your interest or to motivate you to take any kind of action, then more likely than not, it will have the same impact on anyone else who reads it.

Are There Any Good Uses For Autoblogging Tools?

In moderation, autoblogging tools can be useful for adding things like:

  • a “News” section from news websites and feeds.
  • Videos from YouTube on specific topics to a “video tutorials” section,
  • Product items from feeds (e.g. an affiliate Amazon store, etc.)

Important Info

To learn more about using autoblogging tools to add content to your WordPress site or blog, see the tutorial below:


Avoid trying to game search engines with rubbish content or information that adds no real value to users. This strategy WILL backfire on you! When it comes to publishing content on your website and building your reputation online, choose QIQO (“Quality In, Quality Out”), not GIGO (“Garbage In, Garbage Out”).

Action Step

Be careful about buying into “hypey” software that promises to free up your time and grow your business online by automating the work of creating high-quality content. Make a decision that whatever your content strategy is (i.e. do it yourself, use software or employ others to write it for you), you will always aim to provide content with information that adds real VALUE to users and benefits your readers.

So … how can you add value to web users simply by rewriting existing content already found on the web?

You can add value to your visitors if you rewrite existing content where the end result achieves one or more of these objectives:

  • The content adds a unique new perspective on the topic you are writing about.
  • You make the content better than the original.
  • You inject your expert knowledge or experience into the content in order to help people get a better understanding of the topic
  • You save people time searching online by filtering, condensing, reorganizing and presenting information in a more convenient and easily digestible format.

Let’s take a look at these options.

Adding Your Unique Perspective

Sometimes, all you need to do is rewrite existing content for an opening or closing section for an article, blog post or tutorial that you are planning to write about where you already have an original idea for content that will help your readers gain a unique new perspective on the topic.

This is not that hard to do, especially if you are writing about your business, area of interest, or something that you are truly passionate about. You are a unique individual with a unique and individual perspective on things, so you can always present existing information from a new angle or perspective … yours!

Making It Better Than The Original

Sometimes you will come across sites with expertly written articles that have been well researched and that cover the topic you were planning to write about extensively.

When you come across these sites, don’t despair (and certainly don’t try to copy and paste sections of the article into your website and claim it as your own!) Go through the content and copy the URL of the page. You can boost your own authority and save time simply by quoting one or two sections from the page in your article and then giving the source credit. The content might even inspire you to write about a different angle (i.e. “add a unique perspective” of your own).

More often than not, however, you will find many poorly-written articles on a great topic idea. This is because people often outsource their content writing to cheap freelance writers who write generic, “fluffy” content for SEO purposes. Many businesses pay for SEO services and get back a list of keywords, on topics to write content about. The business owner then hands this list of keywords to a freelance article writer and publishes whatever they get back, often without spending much time making further edits and improvements.

This leaves you with a lot of room for improving the content.

If you are good at what you do, then you probably have a greater level of expertise and knowledge about your business, products, services, or industry than most of the people you will be outsourcing your content writing to. In this case, you should be able to easily spot situations where your competitors have effectively paid for expert research on the topic and created an outline that you can easily expand and improve upon. You can then turn a “thin” article into a high-quality piece of content with real substance that others will want to reference and link to from their websites.

Add Your Knowledge, Experience Or Expertise

If you have been doing something for a while, chances are that you are probably an expert on the subject, or have unique, specialized knowledge about it.

Consider, for example, someone who works in the travel industry. They should be able to take something like a special deal from a newsletter (e.g. “Special Deal – 7 Nights In Europe”) and write an almost infinite number of articles around that topic, simply by injecting their knowledge, expertise, experience, interest, and passion into the content. For example, they could create unique travel-related accounts that contain interesting “insider” tips and secrets like alternative or cheaper transport, travel, or accommodation options, lesser known tourist landmarks that should not be missed, great places to eat that only locals frequent, things to avoid when traveling to certain destinations, etc. If they like to travel, have been to Europe, enjoy fine dining, know how to travel on a budget and love to ride a bike, they could write a number of articles like “7 Unforgettable European Destinations For Lovers Of Fine Cuisine”, or “How To Spend 7 Romantic Nights Cruising Around Europe’s Famous Rivers” or “Places To Bike Around Europe For Less Than $100 A Day,” etc.

Save Users Time With Content Curation

As mentioned earlier, you can save people time when searching online for topics they may be interested in by doing the work of filtering, condensing, reorganizing, and presenting information to readers in a convenient and easily digestible format.

This is called Content Curation.


What Is Content Curation?

According to Beth Kanter, an expert on content curation,

“Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information.”

If you want to learn more about what content curation is and how it works, then visit Beth’s blog here:

Once you understand how content curation works, you will want to know what some of the best tools available for curating content are. To save you time searching for these online, we did the work for you and found this great list of content curation tools (the “Ultimate” list, actually, according to the website) with an accompanying map showing business-grade content curation tools that can support organizations’ content marketing strategies, as well as personal curation tools that can be used by individuals for hobbyist or organizational purposes:

Now … seeing that our focus is to help WordPress users discover more efficient methods of creating unique content with the least amount of effort, time and cost involved, we also looked into what content curation tools are available for WordPress users, and found these great plugins and software tools that will help you save time, and allow you to curate content directly from your WordPress dashboard:

Here are some great content curation tools and resources for WordPress users:

Curation Fire

Curation Fire - WordPress Plugin

(Curation Fire – WordPress Plugin)

CurationFire is a content curation plugin for WordPress that helps you create content and add it to your site from your WordPress dashboard. You can also grab .doc files, presentations or even videos from YouTube to enhance your content in just a few clicks.

To learn more about this plugin, visit the site below:

Content Curation Plugin

Content Curation Plugin

(Content Curation Plugin)

This WordPress plugin helps turn your website into the Huffington Post or BuzzFeed of your niche, collecting all the most up-to-date articles from around the web and curating them into regular, value-rich posts.

To learn more about this plugin, visit the site below:

Interestingly enough, content curation isn’t just limited to collecting, organizing and compiling content into new articles. You can also curate content and publish these as videos. Here’s a software tool that will let you do this:


Video Curation Pro

(Video Curation Pro)

VideoCurationPro lets you enter a few keywords into the software and it then sources and compiles content and automatically creates and uploads uniquely spun videos to your YouTube account.

To learn more about this plugin, go here:

Finally, there are things you should be aware of if you try to automate the whole process of curating content.

Here’s an interesting article that explains some of the drawbacks of completely automating the content curation process and describes a unique method to curate quality content for your site:


See what’s just happened? I’ve just saved you time by curating useful content and resources about the topic of “content curation” and adding some of my own words to connect different areas of the content together (i.e. definition, tools and resources, tips, etc.). In doing so, I created a unique 450+ word blog post in less than 20 minutes work …

We could also have added a couple of topic-related videos sourced from YouTube and some infographics or memes sourced from various content sharing sites to create a really interesting, engaging and well-rounded piece of content about this topic.

Can you do something similar in your niche or industry to help your readers and potential customers find great information online faster and more easily?


There are many ways to rewrite existing content into something new that will add value to your site visitors.

Action Step

Pick a topic that is relevant to your niche and to your audience and create a unique 300-500 word article for your site using the methods discussed above. Once you have created this content, schedule it for publishing on your site.


Now that we’ve taken a look at using content writing tools to create new content, let’s take a look at using content rewriting tools.

To learn about content rewriting software, see the tutorial below:

Content Marketing With WordPress - Using Content Writing Tools

(Source: Pixabay)


"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum