Free Digital Skills Training: WordPress For Business

Want FREE digital skills training on WordPress for your business? Access hundreds of detailed WordPress step-by-step tutorials to help you grow your business online … 100% FREE!

Free Digital Skills Training: WordPress For BusinessHave you looked at the business and technology section of the news lately? More leading news, business, and technology publications are reporting that there is an increasing digital skills shortage, particularly in the area of digital marketing skills, and politicians around the world are issuing warnings that businesses are headed for a ‘digital skills crisis’ …

The business sector is experiencing a global digital skills shortage!

(The business sector is experiencing a global digital skills shortage!)

Technology-dependent countries like the US, UK, Australia, and many European countries face a significant competitive disadvantage as a result of this digital skills shortage. According to various studies like the Australian Digital Skills and Salary Survey, commissioned by the Slade Group Digital Practice and NET:101 and undertaken by Sweeney Research, many businesses are finding it difficult to source digital employees and are finding that the digital skills gap is taking a moderate or heavy toll on their business, yet they lack the strategy to address this problem.

According to Elizabeth Ebeli, Slade group’s digital practice manager …

“Organisations leave themselves wide-open to being left behind in the digital century.”

(Source: www.cmo.com.au)

What About My Business?

According to the Digital Marketing Institute, content marketing is one of the most in-demand digital marketing skills companies and businesses are looking for.

With every new Google update announced and every new social media algorithm implemented the importance of content marketing becomes increasingly clearer. The demand for qualified content marketers has surged in the past year as digital marketing managers realize the value of providing valuable content to their customers. Quality content creation feeds into many essential elements of the digital marketing mix, including email marketing, social media, and SEO strategy.

(Source: Digital Marketing Institute)

Content is the currency of the Information Age. In today’s ultra-competitive Digital Economy, every employee should be able to create digital content to help sell or promote the business that employs them, no matter how small the business is.

One of the easiest ways to do this is through blogging.

When it comes to blogging, no other platform is as powerful or as effective at helping you get content published and promoted online as WordPress.

WordPress is the world's leading content publishing and content management platform!

(WordPress is the world’s leading content publishing and content management platform!)

WPCompendium.org Provides Free Digital Skills Training On WordPress

WPCompendium.org provides hundreds of detailed WordPress step-by-step tutorials for businesses and non-coders … 100% FREE!

Use our FREE WordPress tutorials to educate and train every employee and staff member how to build, grow, and manage a WordPress site with no coding skills required, and how to add, edit, delete and manage content on your website or blog.

How Will Our Free Digital Skills Training Benefit Your Business?

Let’s take a look at some of the ways your business can benefit using our FREE WordPress tutorials to build up digital skills:

Digital Skills Training For Non-Coders

The digital skills shortage isn’t just restricted to programming or coding technology and web applications. There is also a growing demand for digital marketing skills. Skills like being able to start and grow a business website or blog, expertly manage your CMS, write great content that will engage your audience and provide value to your readers, produce and integrate a variety of media formats into your content, build an active presence on social media, improve your search results with SEO, identify and expand your online reach into related niche markets, and more!

Most businesses are not run by web developers, but by non-technical users who want to learn how to get better results online, not learn how to code websites or debug software applications. Most WordPress tutorials are written by web developers for web developers. Not WPCompendium.org. We provide hundreds of detailed step-by-step tutorials created specifically to help non-techies learn how to better market their business online and get better results using WordPress!

Most businesses are run by non-techies. We provide WordPress tutorials and digital skills training for non-coders!

(Most businesses are run by non-techies. We provide WordPress tutorials and digital skills training for non-coders!)

Build A WordPress Site For Your Business … Or Many!

Build almost any kind of website you can imagine with WordPress!
Build any kind of website you can imagine with WordPress!

Let’s say that you want to expand your business presence online and add an e-commerce store, or a membership site, or a staff directory, or a customer helpdesk, or any other kind of digital asset your business needs.

Normally, this would involve hiring expert coders and spending thousands of dollars on web development costs.

With WordPress, you can easily build almost any kind of website you can imagine, with no coding skills required and at minimal cost. 

We provide a complete digital skills training curriculum for WordPress comprised of detailed tutorials that take you step-by-step through the entire process of planninginstalling, configuring, using, expanding, customizing, managing, securing, and growing your website with WordPress.

We also provide a detailed Introduction To WordPress module that explains the benefits of using WordPress, why WordPress is free, what the real costs of building a website with WordPress, what makes WordPress the world’s leading Content Management System (CMS), and more!

Turn Everyone In Your Business Into An Expert Content Marketer …

For many small businesses, their digital presence consists of a brochure-like website where no regular content is added to it.

Imagine how much growth your business would experience and how further ahead of your competition you would be if your sales and marketing people contributed content to your website regularly that educated visitors about the benefits of using your products and services and helped turn these into new leads, prospects, and sales, and if your operations and support staff provided regular training content, tips, and information aimed at turning new customers into repeat customers for life.

Think of all of the knowledge, skills, and expertise your people bring to your business. In some cases, there can be years of specialized knowledge about your industry and an in-depth understanding of the processes that go into producing your goods and services. This is all potential content locked inside people’s heads waiting to be harnessed. How can you harness this valuable resource and turn it into great content to help grow your digital presence?

How can you harness the knowledge and expertise of your people and turn this resource into great digital content?

(How can you harness the knowledge and expertise of your people and turn this resource into great digital content?)

Here’s one way …

Get someone in your business to sit down with our FREE step-by-step tutorials and start learning WordPress. Since our tutorials are designed to be easy to follow for people with no coding skills or previous web design experience, this can be anyone in your business. Task them with the goal of setting up and expertly configuring a WordPress blog or website for your business …

Expertly Configured WordPress Site - WPCompendium.org

(Our WordPress step-by-step tutorials show you how to set this up!)

With an expertly configured WordPress site, all you have to do is publish content on a regular basis and WordPress will automatically notify search engines and syndicate your content to social media, driving new visitors to your site.

Your WordPress site will have separate categories on your website or blog for each department and each contributing member of your team will be assigned a separate login and specific roles, such as contributors, authors, and editors … even collaborators!

Our FREE WordPress tutorials not only show you how to set all of this up but also which free tools and online services to use to create a professional content publishing department.

Once your new WordPress site or blog is all set up and configured, get your people to sit down and go through our How To Use WordPress tutorials and subscribe them to our FREE 120-part content creation course, which will show them how to never run out of ideas for content.

With a little investment of time and our FREE digital skills training course on WordPress, any member of your staff can be turned into professional web content creators and marketers for your business.

Turn any staff member into a professional content marketer with our FREE digital skills training tutorials on WordPress!

(Turn any staff member into a professional content marketer with our FREE digital skills training tutorials on WordPress!)

Why Pay For WordPress Training Courses? Get The Best WordPress Training FREE!

Why pay to learn WordPress? WPCompendium.org is 100% FREE!
Why pay to learn WordPress? WPCompendium.org is 100% FREE!

WPCompendium.org provides hundreds of expertly written WordPress tutorials covering everything you need to know to build, manage and grow a business online using WordPress for FREE!

Over 10 years of experience building WordPress sites and teaching WordPress to businesses of all sizes have gone into creating these detailed step-by-step tutorials. If you are looking for a digital skills training course that will empower the people in your business to help you take full control of your digital presence, we guarantee you will not find a better course on WordPress than the one we provide here.

Start Your Digital Skills Training With WPCompendium.org … For FREE!

If you’re ready to start learning WordPress and improving your digital skills, our FREE tutorials are divided into the following tutorial modules:

An Introduction To WordPress

WordPress Overview TutorialsThis training module provides an overview of WordPress. Learn what WordPress is, why it’s used by millions of websites worldwide, and the many benefits of using WordPress to grow a successful business presence online.

View all WordPress Overview Tutorials

Website Planning

Website Planning TutorialsBefore you can build your website or blog, you need to do some planning and research. These tutorials show you how to save time and money developing a plan for your website and a content marketing strategy for your business.

View all Website Planning Tutorials

How To Install WordPress

How To Install WordPress Tutorials For BeginnersYou don’t need coding or programming skills to create a website using WordPress. This training module shows you step-by-step how to install WordPress on your domain with minimal cost and no coding skills required. We take you through the pre-installation and installation process.

View all WordPress Installation Tutorials

How To Configure WordPress

WordPress Configuration TutorialsAfter installing WordPress, it’s time to set up and configure your website. This training module shows you step-by-step how to configure your WordPress settings and how to integrate your site with other essential services that will help to drive traffic automatically to your website.

View all WordPress Configuration Tutorials

How To Use WordPress

WordPress Tutorials For BeginnersOnce your website is fully set up and configured, all you (or your staff) need to do is learn how to use WordPress. This training module not only shows you how to use all of the main features and functions of WordPress, it is also full of practical examples that you can apply to your own website or blog.

View all WordPress User Tutorials

How To Extend WordPress With Plugins

WordPress PluginsLearn how to extend, enhance, and expand the functionality of your WordPress site in just a few mouse clicks with plugins that can instantly transform your web presence into anything you can imagine and everything you need your website to do.

View all WordPress Plugin Tutorials

How To Customize WordPress

Beginner's Guide To Customizing WordPressLearn how to customize the look and feel of your website without having to hire web developers. The tutorials in this training module take you as far as you can go without touching code and then point you in the right direction if you need further customization done on your site.

View all WordPress Customization Tutorials

How To Manage WordPress

Comprehensive Guide To WordPress MaintenanceWordPress maintenance is vital to keeping your WordPress site up-to-date and fully protected. Learn how to easily manage and maintain your own web presence, how to keep your WordPress site, themes, and plugins up-to-date, how to backup your WordPress files and database with automated tools, and how to troubleshoot common WordPress errors.

View all WordPress Management Tutorials

How To Optimize WordPress

How To Optimize WordPress TutorialsThe tutorials in this module show you how to optimize your WordPress site for serving faster-loading pages, improving your search engine results, and providing users with a better experience.

View all WordPress Optimization Tutorials

WordPress Security

Complete Guide To Securing WordPressKeeping your WordPress site secure is very important. Learn about WordPress security and how to keep your WordPress site and your entire digital presence secure and protected from hackers, malicious users, and malware.

View all WordPress Security Tutorials

Online Business Strategies

Grow Your Business Online With WordPressThe tutorials in this module show you how to get better results online with WordPress – more exposure, more traffic, more subscribers, more sales, etc.

View all Online Business Tutorials

WordPress Tutorials – Index

We wish great success online!

***

"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)

Disclaimer: WordPress and its related trademarks are registered trademarks of Automattic, Inc. This site is not affiliated with nor sponsored by Automattic, Inc. or the WordPress Open Source project. This site and the services and products offered on this site are not affiliated, associated, endorsed, or sponsored by WordPress, nor have they been tested, reviewed, or certified by WordPress. The owner, contributors and/or advertisers may derive financial benefit from sales of items reviewed, advertised, or linked to this site.

Landing Pages for WordPress

***

Did you find this article useful? Please feel free to use the social links below to share this tutorial with others who could benefit from learning about WordPress.

Content Marketing With WordPress – Using Third-Party Content

In this tutorial series, we explore the challenges of creating 100% unique content and the do’s and don’ts of using third-party content in your content mix.

Content Marketing With WordPress - Using 3rd-Party ContentThis tutorial is part of a series of tutorials we provide on content marketing and web content creation! We recommend subscribing to our FREE content creation course to learn how to create great content for your website or blog.

***

Content Marketing With WordPress – Using Third-Party Content

In the content creation process, sometimes you will come across situations where you will want to use or include third-party content (i.e. content created by someone else) as part of your own content.

This includes:

  • Using Private Label Rights content to save time writing content yourself,
  • Quoting someone verbatim or referencing sections of text from another site (e.g. publishing research findings, definitions of terms, etc.)
  • Publishing products or service descriptions, summaries, etc.
  • Publishing news items, industry updates, etc.
  • Creating training content about third-party products or services,
  • etc.

In this tutorial series, we explore ways to repurpose content and the do’s and don’ts of using third-party content.

The Challenge Of Creating Original Content

Online content publishers and SEO experts often have very different views about publishing “unique” content  on websites. Whenever possible, you should definitely aim to publish very high-quality unique content on your site and publish often if you want great results. The problem, however, is that creating very high-quality original content on a regular basis takes a lot of time and can be very expensive. Many businesses don’t have

Consider this example:

Let’s say that you own a small business (e.g. a local travel agency) and outsource your web management and web marketing to a local web agency. Let’s also say that this web agency has advised you to only publish 100% original search optimized content in order to rank well in Google.

Here’s the problem …

Your local web agency has the easy part – giving you advice! It only takes a few seconds to say the words “If you want to rank well in Google only ever publish 100% original content!” The problem is how do you actually implement this advice? Is your web developer going to create this original content for you? Most likely, not. They are not travel experts, they are a website agency, so they will probably just farm out the work to a freelance article writer and add a commission.

This creates a couple of additional problems.

First, depending on your budget, the articles written by a freelance writer will probably not be quite as in-depth as the article that you would write if you had the time to write it yourself. Creating a great piece of content with depth, substance, and detail can take many hours to write, if not a day or two or more. How much time do you have available to write your own content? If the doors of your business are open and there are clients to be serviced, then you are probably busy enough as it is.

But it gets worse …

Your web agency has probably also advised you to maintain an active social media presence. This means creating content for Facebook, Twitter, LinkedIn, YouTube, etc.

If you have been instructed by experts to:

  1. Only use 100% original content,
  2. Publish content often, and
  3. Maintain an active social media presence,

This creates a logistical problem when it comes to creating 100% unique and original content. For example, if your content marketing strategy involves publishing content to your blog 2-3 times a week and posting content to your social media sites on a regular basis, how much unique and original content will you need to create every month?

A lot! That’s the problem with hiring experts to tell you what to do when they have no vested interest in your business. If their income does not depend on the success of your business, there’s no reason for them to lose sleep helping you figure out how to solve your business problems.

So, even though you should definitely aim to publish high-quality content that is unique and original and publish often if you want great results online, there are many reasons why this may not always be practical or doable.

How much unique content can you create with a busy schedule?

(How much unique content can you create with a busy schedule?)

If we go back to the local travel agency example, travel agents often receive regular newsletters, updates, and marketing information from airlines, hotels, and other tourism-related services. This information could easily be rewritten, recompiled, expanded upon, and repurposed into new articles and given a unique perspective or angle. Summaries and excerpts can then be created from these articles and posted to social media with a link pointing back from the excerpt to the main article published on your WordPress blog or website.

Although not 100% unique per se, these articles would be original and unique enough to serve a practical business purpose and could be put together in a fraction of the time it would normally take to create a 100% unique piece of content. You could then establish a realistic “mix ratio” of original, rewritten and repurposed content for your business that would allow you to publish new content to visitors on a regular basis and maintain an active social presence.

Ultimately, how much of the content published on your website or blog is 100% unique is something that you have to decide as a website owner or web content manager.  There’s no point asking someone whose business depends on selling you additional services what to do unless they are actually going to do the work themselves and be responsible for creating the results you want.

With this in mind, the purpose of this section is to help you become aware of different methods and tools that you can use to repurpose existing information into high-quality original content that is unique enough and good enough for most practical purposes.

Info

Our expertise is helping people build a digital presence they can control and manage using WordPress. We are not SEO experts and, like most people, we are not privy to the secret inner workings of Google’s search algorithm. It is up to you to decide what type of content you will publish on your website and whether using content that is not 100% unique will help your business or not. We personally use all of the methods described in this section wherever we feel that it’s appropriate to do so.

Using Third-Party Content – Tutorials

This tutorial series is divided into the following sections:

redarrow Rewriting Existing Content

redarrow Using Content Writing Tools

redarrow Using Content Rewriting Tools

redarrow Using Ready-Made Content

Click on the individual tutorials above, or click on the link below to start learning more about different methods of creating content for your site using third-party content.

help To learn more about rewriting existing content, see this tutorial:

redarrow Rewriting Existing Content

Content Marketing With WordPress - Using 3rd-Party Content

(Source: Pixabay)

"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now

Disclaimer: WordPress and its related trademarks are registered trademarks of Automattic, Inc. This site and the products and services offered on this site are not associated, affiliated, sponsored, or endorsed by WordPress, nor have they been certified, tested, or reviewed by WordPress. The owner, contributors and/or advertisers may derive financial benefit from sales of items advertised, reviewed, or linked to this site.

***

Was this tutorial useful? Feel free to share this article with anyone thinking of starting or growing their business online using the social links below.

Content Marketing With WordPress – Rewriting Content

In this tutorial, we explore tools and methods of rewriting content and how to incorporate rewritten content into your content marketing mix.

Content Marketing With WordPress - Rewriting ContentThis tutorial is part of a series of tutorials we provide on content marketing and web content creation! We recommend subscribing to our FREE content creation course to learn how to create great content for your website or blog.

***

Content Marketing With WordPress – Rewriting Content

In our previous tutorial, we briefly explored some of the challenges of creating 100% unique content and why it may be practical to consider using content that is unique enough for most practical purposes.

In this tutorial, we look at content rewriting methods and tools and how to incorporate rewritten content into your content marketing mix.

Content Rewriting

If you find that creating 100% unique content from scratch is too difficult or time-consuming and you don’t have the budget to hire quality writers to outsource the creation of original content for your website, the next best option is to consider publishing articles that contain rewritten content.

You will want to do this not only to avoid duplicate content penalties by search engines but also to avoid the big “no-no” in content publishing, which is to plagiarize some else’s work.

Important Info

You can rewrite existing content yourself or outsource the work to someone else. Keep in mind, however, that rewriting content to make it unique can take just as much time as creating original content from scratch.

Research, Copy, Paste & Rewrite

You (or an outsourced writer) can create content for your website or blog from existing content by researching information on various sites (or offline sources, e.g. magazines) related to the topic you plan to write about, gathering notes and snippets of content from these sources, and then rewriting this information and adding your own experience, knowledge, and insights to turn it into something new.

This process is not too different than creating an essay for a University course. As you find good information for articles or whatever content you plan to create, make sure you create a “research” folder on your hard drive where you can copy and paste relevant content snippets saved as text files or Word processing documents, ideas, quotes, images, etc.

You can source material this way from a whole range of different places. For example, government sites, Wikipedia, other business websites and blogs, forums, product review sites (e.g. Amazon), podcasts, videos, slide presentations, court transcripts, news sites, etc.

Once you have gathered enough information for your article or blog post, don’t plagiarize the content or assemble it together as a straight out “collage” of other people’s work – use it as a template to provide your readers with a fresh angle on the topic you plan to write about and then use this template as a starting point to create your own unique content. Organize your snippets into a logical sequence, then begin rewriting the information in snippets that contain facts or interesting aspects into your article.

There are many ways to say the same thing. For example, take a look at the short passage below on the topic of “Green Living” from a government site:

### SAMPLE ARTICLE START ###

Discovering A Sustainable Lifestyle

Green living means making sustainable choices about what we eat, how we travel, what we buy, and how we use and dispose of it. We can implement sustainability in our workplace practices, and by greening the buildings we inhabit. Our everyday choices can create a sustainable lifestyle.

(Source: http://www.epa.gov)

### SAMPLE ARTICLE END ###

Let’s say we want to use this information as an introduction to an article on sustainable living. Here’s one way to rewrite the above text:

### SAMPLE ARTICLE START ###

Green Living: 10 Baby Steps You Can Take Today To Start Discovering A More Sustainable Way To Live

Every day we make choices about the food we eat, the modes of transportation we employ to travel around, the products and services we buy and how we dispose of the things we use or consume. Every one of these choices can affect our environment and impact not only the way we live, but the way others live too, and ultimately the very health and well-being of our planet. By learning to implement sustainable practices into our workplace and greening the buildings we live, work and play in, we can begin to transform our everyday choices into a sustainable lifestyle.

This is the essence of green living and in this article, I want to share with you ten very simple “baby steps” you can take starting today to start living green and discover a sustainable lifestyle that will fit in with your existing income, work and family life, blah, blah, blah, etc …

### SAMPLE ARTICLE END ###

The rewritten content above contains original content and took little time and effort to create. It would probably take less than 30 minutes to create a unique piece of content with 4-5 paragraphs of text using this method.

Here is a simple method for creating rewritten content:

  1. Decide On The Topic: Decide on your main topic (refer to your “ideas” or “research” folder)
  2. Plan Your Article: Make a list of the points you want to cover in your article (e.g. what 10 categories are we going to explore for the 10 “baby steps”? This could be going green in the office, composting, recycling, etc.)
  3. Research The Topic: Search Google for specific keywords (e.g. green living, sustainable work practices, greening the office, organic gardening, recycling, etc.), then copy and paste one or two useful snippets of content from each of the sites that you have visited into your research folder.
  4. Rearrange And Organize: Rearrange and organize your content snippets into a logical structure and argument flow (e.g. place the snippet containing the introduction content at the top, then create subheadings for each of the 10 “baby steps” and paste the content snippets for each of those topics below each subheading, then paste in the snippets containing the end content near the conclusion section, and add a call to action or author bio at the bottom). After you have done this, begin rewriting each of the paragraphs and add your own unique information.
  5. Edit, Review, and Publish: Go through the content you have drafted. Apply the A.I.D.A. principles to your content. When you are happy with your result, schedule it for publishing on your site or blog.

Useful Tip

If some of the content you like contains facts or information that you want to present as is, then just quote it in your article and credit the content source.

For example:

### SAMPLE ARTICLE START ###

Measuring Our Environmental Footprint

According to the U.S. Environmental Protection Agency (EPA) …

“Every person consumes a portion of Earth’s total resources. We can calculate an individual’s consumption or Ecological Footprint each year by the land required to grow our food, landfill our trash and generate natural resources. For the average American, the land required to sustain each of us is over 22 acres. If the entire population of the world consumed this many resources, the current population would require more than one Earth. “

(Source: http://www.epa.gov)

In this article, we review some of the steps you can take immediately to start reducing our environmental footprint on the planet, blah, blah, blah, etc …

### SAMPLE ARTICLE END ###

As you can see from the above, unique content can be created by doing research online, gathering existing snippets of content, recombining these to create a new topic flow and then rewriting the material using your own words.

Summary

You don’t have to create content from scratch. You can create unique articles and blog posts by rewriting existing content.

Action Step

Pick a topic from your “ideas folder” and create an article or blog post based on rewriting existing content sourced from various sites around the web.

Note how long it takes you to complete each of the main phases of this process (i.e. Researching, Planning, Writing, and Editing). If you can, repeat this process 2-3 times. This will not only teach you an effective shortcut for creating content for your website or blog quickly (and give you actual content you can publish on your site), but it will also give you benchmarks you can use later to outsource your content writings.

***

Now that we’ve taken a look at rewriting existing content to create new content, let’s take a look at using content writing tools.

help To learn about content writing tools, see the tutorial below:

redarrow Using Content Writing Tools

Content Marketing With WordPress - Rewriting Content

(Source: Pixabay)

"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum

Disclaimer: WordPress and its related trademarks are registered trademarks of Automattic, Inc. This site is not affiliated with nor sponsored by Automattic, Inc. or the WordPress Open Source project. This site and the services and products offered on this site are not associated, affiliated, sponsored, or endorsed by WordPress, nor have they been reviewed, certified, or tested by WordPress. The owner, contributors and/or advertisers may derive financial benefit from sales of items linked to, reviewed, or advertised on this site.

***

Did you enjoy this post? If so, please consider sharing this information with others who could benefit from learning about WordPress using the social buttons below.