As you read this, billions of conversations are happening online. New content is constantly being published on news, social media streams, and websites, and some of that information is related to topics you are interested in.
Wouldn’t it be great if there was a simple and easy way to know what is going on in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …
Google Alerts
(Google Alerts lets you monitor the web for new content)
Google Alerts is a free Google service that delivers Google search queries directly to your inbox or via RSS feed.
Google Alerts is not only great for managing your reputation online, but also for receiving news about people, brands, companies, and any other subject you are following.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots (Googlebot) crawl a new web site, news update, blog post, press release, a tweet, video, or any other content related to that topic, it will automatically send you an email or RSS update.
How To Set Up A Google Alert – A Quick Step-By-Step Guide
Basically, there are only three simple steps required to start using Google Alerts:
Step 1 – Log Into Your Google Account
If you haven’t got a Google account, create one. Google lets you access loads of free services with just one username and password. If you use Gmail, post videos to YouTube, run Adwords or own a GooglePlus page, then you should already have a Google account set up.
(Log into your Google Account to set up your alerts)
You can still set up Google Alerts without a Google Account, but this will give you fewer options (e.g. you can’t receive Google Alerts via RSS, only email).
Once you have logged into your Google Account, access the Google Alerts tool by entering the following URL into your web browser:
Step 2 – Set Up An Alert
You can set up alerts for every topic, business name, person or website you would like to receive updates about. This service lets you keep track of brands, names of employees, investors, competitors, influencers, celebrities, etc. There are no limits to how many alerts you can set up.
(Create as many alerts as you like with Google Alerts)
Step 3 – Configure Your Preferences
Google Alerts lets you specify the keyword(s) you want alerts for, how often alerts should be sent (as it happens, once a day, once a week), sources (e.g. automatic, news, blogs, web, videos, discussions, etc.), language, region, how many (all results, only the best results), and how to receive alerts (via email or RSS feed) …
(Google alert preferences)
To narrow the source of your alerts, just select an option from the drop-down menu …
(Google Alerts – sources)
You can also specify the delivery time of your alerts in your settings, and if you want to receive all alerts in a single email …
(Google Alerts – settings)
You can change these settings anytime.
You will begin receiving alerts as per your preferences …
(Receive alerts via email or RSS)
Note that at the bottom of your email notification, you are given various options, including:
- See more results
- Edit the alert
- Unsubscribe (stop receiving the alert)
- View all your alerts
- Receive the alert as RSS feed
How To Set Up Google Alerts While Browsing Google News
You can easily set up Google Alerts while browsing the web. Here’s how:
Go to Google News and type in your search term …
(Enter a search term in Google News)
Scroll down to the bottom of the page and click on ‘Create Alert’ …
(Google News – Create Alert)
This brings you to the Google Alerts screen. Enter your email address and click on ‘Create Alert’ …
(Google Alerts screen)
If you elect to receive alerts via email, you will be asked to verify your Google Alert request …
(Verify your Google Alert request)
After confirming your request, your Google Alert will be set up and you will begin to receive alert notifications via email.
(Your Google Alert has been successfully verified)
You can return to the Google Alerts home page and create as many alerts as you want.
Deleting Google Alerts
You can delete any alerts you no longer want to receive …
(Google Alerts – settings)
You can also stop receiving alerts by clicking on the ‘Unsubscribe’ link at the bottom of your emails …
(Click the Unsubscribe link at the bottom of the email)
Confirm that you want to unsubscribe from your Google Alert …
(Click unsubscribe to stop receiving Google Alerts)
Your Google Alert will be cancelled …
(Google Alert cancelled)
You will stop receiving alert emails on the topic after unsubscribing.
If you choose to receive alerts via email, you can configure rules in your email program to send alerts automatically to one or more email folders. This helps keep your alerts organized and easier to track and sort through.
If you choose to receive alerts via RSS feed, you can use a feed reader to access the information on your smartphone or mobile device.
Once you have set up your alerts, you can track information about topics, names, the competition, etc., or create web content on the latest news in your chosen topic.
How To Publish News Items From Google Alerts On Your WordPress Website
You can repost news items directly from Google Alerts on your WordPress your blog as blog posts or as a ‘widgetized’ item on your sidebar.
Let’s take a look at both methods:
Publish Google Alerts News Items As A Blog Post
To display news items from Google Alerts as a blog post, do the following:
Configure your site to post by email …
(Post to WordPress by email)
If you need help with this step, see this tutorial:
Next, set up your Google Alert to send to the email address you have set up …
(Create Alert and send to email)
Alerts will now be posted to your site, or come in as ‘drafts’ that you can review and publish.
Publish Google Alerts News Items On Your Sidebar
To display news items from Google Alerts as a as a ‘widgetized’ item on your sidebar, all you need to do is set up to receive your alerts as an RSS feed as described earlier …
(Receive alerts as an RSS feed)
Next, copy the RSS feed link to your clipboard …
(Copy RSS link address)
And add the RSS feed to an RSS widget as described in this tutorial:
Your alert will display as a ‘widgetized’ item on your sidebar and the feed will update regularly as Google sources new items …
(RSS Widget with Google Alert feed)
Hopefully, this article has been helpful. To learn more about using social media monitoring tools, see this article: Social Media Monitoring Tools For WordPress Users
***
"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie
***