As you read this, millions of exchanges are happening online. New information is constantly being published on blogs, social media networks, and news sites, and some of that information is related to subjects you are interested in.
Is there a free, simple and easy way to know what is going on in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is, and it’s called …
(You can monitor the web for new content with Google Alerts)
Google sends free alerts whenever there are new results for your searches, so you can keep up to date on websites, news, and social conversations.
Google Alerts is not only useful for managing your reputation online, but also for automatically receiving the latest news about people, companies, or any topic you need to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web site, blog post, press release, news update, a video, tweet, or any other content related to that topic, you will automatically receive an email or RSS update.
How To Set Up A Google Alert In 3 Simple Steps
Basically, there are only three simple steps required to start using Google Alerts:
Step 1 – Log Into Your Google Account
If you haven’t got a Google account, create one. Google lets you access many free services with one username and password. If you use Gmail, post videos to YouTube, run an Adwords campaign or own a GooglePlus page, then you should already have a Google account set up.
(Use your Google Account to access great services like Google Alerts)
You can still set up Google Alerts without a Google Account, but this will give you fewer configuration options (e.g. you can only receive email alerts, not alerts via RSS).
Once you have logged into your Google Account, access the Google Alerts tool here:
Step 2 – Set Up An Alert
Set up alerts for every topic, business, person or website address you would like to track. You can keep track of brands, employees, influencers, competitors, celebrities, investors, etc. There are no limits to the number of alerts you can set up.
(Create as many alerts as you like with Google Alerts)
Step 3 – Set Your Preferences
Google Alerts lets you specify the keyword or keywords you want to receive alerts for, how often alerts should be sent (as it happens, once a day, once a week), sources (e.g. automatic, news, blogs, web, videos, discussions, etc.), language, region, how many (all results, only the best results), and how to receive alerts (via email or RSS feed) …
(Google alert preferences)
If you want to narrow the source of your alerts, just select an option from the drop-down menu …
(Google alert sources)
You can also specify the delivery time of your alerts in your settings, and whether these should be sent in a single email …
(Google Alerts – settings)
You can change these settings anytime. You can also delete any alerts you no longer want to receive …
(Google Alerts – settings)
You will begin receiving alerts as per your preferences …
(Receive alerts via email or RSS)
How To Set Up Google Alerts While Browsing Google
You can easily set up Google Alerts while browsing the web. Here’s how:
Go to Google News and type in your search term …
(Enter a search term in Google News)
Scroll down to the bottom of the page and click on ‘Create Alert’ …
(Google News – Create Alert)
This brings you to the Google Alerts screen. Enter your email address and click on ‘Create Alert’ …
(Google Alerts screen)
Your Google Alert for this topic will be set up.
If you want alerts to be sent via email, you can configure rules in your email program to redirect alerts automatically to one or more email folders. This helps keep your alerts organized and easier to sort through.
If your alerts are sent out via RSS feed, you can use a feed reader to access the information on your smart phone or mobile device.
Once your alerts are set up, you can track information about topics, businesses, the competition, etc., or start creating content for your business blog|web content on the latest news and updates in your chosen topic.
Hopefully, this information has been helpful. To learn more about integrating social media with WordPress, see this article: WordPress Tools - Social Media Tracking
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