How To Set Up Google Alerts

Learn how to easily set up Google Alerts and receive email alerts from Google based on specific keywords you would like to track.

WordPressRight now, millions of conversations are taking place online. New information is constantly being published on news sites, blogs, and social streams, and some of that information is related to topics that interest you.

Wouldn’t it be great if there was a simple and easy (and free) way to know what is new in your niche or industry that could save you a massive amount of time doing research? Well, there is, and it’s called …

Google Alerts

You can monitor the web for new content with Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is a free Google tool that allows you to set up alerts based on keywords that can be emailed to you.

Google Alerts is not only useful for helping you manage your reputation online, but also for automatically gathering information about people, companies, or any other subject you want to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots (Googlebot) crawl a new web site, news update, blog post, press release, a video, tweet, or any other content related to that topic, you will automatically receive an email or RSS update.

How To Set Up A Google Alert – A Simple And Easy Step-By-Step Tutorial

Let’s go over the simple steps required to start using Google Alerts:

Step 1 – Log Into Your Google Account

If you haven’t got a Google account, create one. A Google account lets you access loads of free services with one username and password. If you use Gmail, post videos to YouTube, run Adwords or own a GooglePlus page, then you should already have a Google account set up.

Log into your Google Account to set up your alerts

(Use your Google Account to access dozens of services like Google Alerts)

Important Info

You can still set up Google Alerts without a Google Account, but this will give you fewer configuration options (e.g. you can’t receive Google Alerts via RSS, only email).

After logging into into your Google Account, access the Google Alerts tool here:

Step 2 – Set Up An Alert

Set up alerts for every topic, business, person or website address you would like to receive updates about. This service lets you track brands, names of employees, competitors, investors, celebrities, influencers, etc. There is no limit to the number of alerts you can set up.

Google Alerts lets you create as many alerts as you like

(Set up as many alerts as you like with Google Alerts)

Step 3 – Set Up Your Preferences

You can specify the keyword(s) you want alerts sent for, how often alerts should be sent out (as it happens, once a day, once a week), sources (e.g. automatic, news, blogs, web, videos, discussions, etc.), language, region, how many (all results, only the best results), and how to receive alerts (via email or RSS feed) …

Google Alerts - preferences

(Google alert preferences)

If you want to narrow where Google sources the information for your alerts, select the source from the drop-down menu …

Google alert sources

(Google Alerts – sources)

You can also specify alert delivery times in your settings, and if you want to receive all alerts in a single email …

Google Alerts - settings

(Google Alerts – settings)

All of these settings can be changed at anytime. You can also delete any alerts you no longer want to receive …

Google alert settings

(Google alert settings)

You should begin receiving alerts as specified in your preferences …

Receive alerts via email or RSS

(Receive alerts via email or RSS)

How To Set Up Google Alerts While Browsing Google News

You can easily set up Google Alerts while browsing the web. Here’s how:

Go to Google News and type in your search term …

Enter a search term in Google News

(Enter a search term in Google News)

Scroll down to the bottom of the page and click on ‘Create Alert’ …

Google News - Create Alert

(Google News – Create Alert)

This brings you to the Google Alerts screen. Enter your email address and click on ‘Create Alert’ …

Google Alerts screen

(Google Alerts screen)

Your Google Alert for this topic will be set up.


If you choose to receive alerts via email, you can configure rules in your email program to send alerts automatically to one or more folders. This helps to keep your alerts organized and easier to track and sort through.

If your alerts are sent out via RSS feed, you can use a feed reader to view the information on your smart phone or mobile device.

Once you have set up alerts, you can track information about topics, businesses, the competition, etc., or create content for your business blog|web content about the latest news in your chosen topic.

How To Set Up A Google Alert

Hopefully, you have found this tutorial useful. To learn more about integrating social media with WordPress, see this article: WordPress Social Media Measurement – Resources


"Your training is the best in the world! It is simple, yet detailed, direct, understandable, memorable, and complete." Andrea Adams,

Disclaimer: WordPress and its related trademarks are registered trademarks of Automattic, Inc. This site is not affiliated with nor sponsored by Automattic, Inc. or the WordPress Open Source project. This site and the products and services offered on this site are not affiliated, associated, sponsored, or endorsed by WordPress, nor have they been reviewed, tested, or certified by WordPress. The owner, contributors and/or advertisers may derive financial benefit from sales of items reviewed, advertised, or linked from this site.


Did you enjoy this article? If so, please consider using the social buttons below and share this post with others who could benefit from learning about WordPress.

Author: Martin Aranovitch provides hundreds of FREE WordPress tutorials for beginners. Our detailed step-by-step tutorials will save you money and teach you how to start, manage, and grow a website or blog using WordPress that puts you in complete control and delivers results with no coding skills required!