Free Digital Skills Training: WordPress For Business

Want FREE digital skills training on WordPress for your business? Access hundreds of detailed WordPress step-by-step tutorials to help you grow your business online … 100% FREE!

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Free Digital Skills Training: WordPress For BusinessHave you looked at the business and technology section of the news lately? More leading news, business, and technology publications are reporting that there is an increasing digital skills shortage, particularly in the area of digital marketing skills, and politicians around the world are issuing warnings that businesses are headed for a ‘digital skills crisis’ …

The business sector is experiencing a global digital skills shortage!

(The business sector is experiencing a global digital skills shortage!)

Technology-dependent countries like the US, UK, Australia, and many European countries face a significant competitive disadvantage as a result of this digital skills shortage. According to various studies like the Australian Digital Skills and Salary Survey, commissioned by the Slade Group Digital Practice and NET:101 and undertaken by Sweeney Research, many businesses are finding it difficult to source digital employees and are finding that the digital skills gap is taking a moderate or heavy toll on their business, yet they lack the strategy to address this problem.

According to Elizabeth Ebeli, Slade group’s digital practice manager …

“Organisations leave themselves wide-open to being left behind in the digital century.”

(Source: www.cmo.com.au)

What About My Business?

According to the Digital Marketing Institute, content marketing is one of the most in-demand digital marketing skills companies and businesses are looking for.

With every new Google update announced and every new social media algorithm implemented the importance of content marketing becomes increasingly clearer. The demand for qualified content marketers has surged in the past year as digital marketing managers realize the value of providing valuable content to their customers. Quality content creation feeds into many essential elements of the digital marketing mix, including email marketing, social media, and SEO strategy.

(Source: Digital Marketing Institute)

Content is the currency of the Information Age. In today’s ultra-competitive Digital Economy, every employee should be able to create digital content to help sell or promote the business that employs them, no matter how small the business is.

One of the easiest ways to do this is through blogging.

When it comes to blogging, no other platform is as powerful or as effective at helping you get content published and promoted online as WordPress.

WordPress is the world's leading content publishing and content management platform!

(WordPress is the world’s leading content publishing and content management platform!)

WPCompendium.org Provides Free Digital Skills Training On WordPress

WPCompendium.org provides hundreds of detailed WordPress step-by-step tutorials for businesses and non-coders … 100% FREE!

Use our FREE WordPress tutorials to educate and train every employee and staff member how to build, grow, and manage a WordPress site with no coding skills required, and how to add, edit, delete and manage content on your website or blog.

How Will Our Free Digital Skills Training Benefit Your Business?

Let’s take a look at some of the ways your business can benefit using our FREE WordPress tutorials to build up digital skills:

Digital Skills Training For Non-Coders

The digital skills shortage isn’t just restricted to programming or coding technology and web applications. There is also a growing demand for digital marketing skills. Skills like being able to start and grow a business website or blog, expertly manage your CMS, write great content that will engage your audience and provide value to your readers, produce and integrate a variety of media formats into your content, build an active presence on social media, improve your search results with SEO, identify and expand your online reach into related niche markets, and more!

Most businesses are not run by web developers, but by non-technical users who want to learn how to get better results online, not learn how to code websites or debug software applications. Most WordPress tutorials are written by web developers for web developers. Not WPCompendium.org. We provide hundreds of detailed step-by-step tutorials created specifically to help non-techies learn how to better market their business online and get better results using WordPress!

Most businesses are run by non-techies. We provide WordPress tutorials and digital skills training for non-coders!

(Most businesses are run by non-techies. We provide WordPress tutorials and digital skills training for non-coders!)

Build A WordPress Site For Your Business … Or Many!

Build almost any kind of website you can imagine with WordPress!
Build any kind of website you can imagine with WordPress!

Let’s say that you want to expand your business presence online and add an e-commerce store, or a membership site, or a staff directory, or a customer helpdesk, or any other kind of digital asset your business needs.

Normally, this would involve hiring expert coders and spending thousands of dollars on web development costs.

With WordPress, you can easily build almost any kind of website you can imagine, with no coding skills required and at minimal cost. 

We provide a complete digital skills training curriculum for WordPress comprised of detailed tutorials that take you step-by-step through the entire process of planninginstalling, configuring, using, expanding, customizing, managing, securing, and growing your website with WordPress.

We also provide a detailed Introduction To WordPress module that explains the benefits of using WordPress, why WordPress is free, what the real costs of building a website with WordPress, what makes WordPress the world’s leading Content Management System (CMS), and more!

Turn Everyone In Your Business Into An Expert Content Marketer …

For many small businesses, their digital presence consists of a brochure-like website where no regular content is added to it.

Imagine how much growth your business would experience and how further ahead of your competition you would be if your sales and marketing people contributed content to your website regularly that educated visitors about the benefits of using your products and services and helped turn these into new leads, prospects, and sales, and if your operations and support staff provided regular training content, tips, and information aimed at turning new customers into repeat customers for life.

Think of all of the knowledge, skills, and expertise your people bring to your business. In some cases, there can be years of specialized knowledge about your industry and an in-depth understanding of the processes that go into producing your goods and services. This is all potential content locked inside people’s heads waiting to be harnessed. How can you harness this valuable resource and turn it into great content to help grow your digital presence?

How can you harness the knowledge and expertise of your people and turn this resource into great digital content?

(How can you harness the knowledge and expertise of your people and turn this resource into great digital content?)

Here’s one way …

Get someone in your business to sit down with our FREE step-by-step tutorials and start learning WordPress. Since our tutorials are designed to be easy to follow for people with no coding skills or previous web design experience, this can be anyone in your business. Task them with the goal of setting up and expertly configuring a WordPress blog or website for your business …

Expertly Configured WordPress Site - WPCompendium.org

(Our WordPress step-by-step tutorials show you how to set this up!)

With an expertly configured WordPress site, all you have to do is publish content on a regular basis and WordPress will automatically notify search engines and syndicate your content to social media, driving new visitors to your site.

Your WordPress site will have separate categories on your website or blog for each department and each contributing member of your team will be assigned a separate login and specific roles, such as contributors, authors, and editors … even collaborators!

Our FREE WordPress tutorials not only show you how to set all of this up but also which free tools and online services to use to create a professional content publishing department.

Once your new WordPress site or blog is all set up and configured, get your people to sit down and go through our How To Use WordPress tutorials and subscribe them to our FREE 120-part content creation course, which will show them how to never run out of ideas for content.

With a little investment of time and our FREE digital skills training course on WordPress, any member of your staff can be turned into professional web content creators and marketers for your business.

Turn any staff member into a professional content marketer with our FREE digital skills training tutorials on WordPress!

(Turn any staff member into a professional content marketer with our FREE digital skills training tutorials on WordPress!)

Why Pay For WordPress Training Courses? Get The Best WordPress Training FREE!

Why pay to learn WordPress? WPCompendium.org is 100% FREE!
Why pay to learn WordPress? WPCompendium.org is 100% FREE!

WPCompendium.org provides hundreds of expertly written WordPress tutorials covering everything you need to know to build, manage and grow a business online using WordPress for FREE!

Over 10 years of experience building WordPress sites and teaching WordPress to businesses of all sizes have gone into creating these detailed step-by-step tutorials. If you are looking for a digital skills training course that will empower the people in your business to help you take full control of your digital presence, we guarantee you will not find a better course on WordPress than the one we provide here.

Start Your Digital Skills Training With WPCompendium.org … For FREE!

If you’re ready to start learning WordPress and improving your digital skills, our FREE tutorials are divided into the following tutorial modules:

An Introduction To WordPress

WordPress Overview TutorialsThis training module provides an overview of WordPress. Learn what WordPress is, why it’s used by millions of websites worldwide, and the many benefits of using WordPress to grow a successful business presence online.

View all WordPress Overview Tutorials

Website Planning

How To Plan Your WebsiteBefore you can build your website or blog, you need to do some planning and research. These tutorials show you how to save time and money developing a plan for your website and a content marketing strategy for your business.

View all Website Planning Tutorials

How To Install WordPress

WordPress Installation TutorialsYou don’t need coding or programming skills to create a website using WordPress. This training module shows you step-by-step how to install WordPress on your domain with minimal cost and no coding skills required. We take you through the pre-installation and installation process.

View all WordPress Installation Tutorials

How To Configure WordPress

Beginner's Guide To WordPress ConfigurationAfter installing WordPress, it’s time to set up and configure your website. This training module shows you step-by-step how to configure your WordPress settings and how to integrate your site with other essential services that will help to drive traffic automatically to your website.

View all WordPress Configuration Tutorials

How To Use WordPress

WordPress Tutorials For BeginnersOnce your website is fully set up and configured, all you (or your staff) need to do is learn how to use WordPress. This training module not only shows you how to use all of the main features and functions of WordPress, it is also full of practical examples that you can apply to your own website or blog.

View all WordPress User Tutorials

How To Extend WordPress With Plugins

WordPress PluginsLearn how to extend, enhance, and expand the functionality of your WordPress site in just a few mouse clicks with plugins that can instantly transform your web presence into anything you can imagine and everything you need your website to do.

View all WordPress Plugin Tutorials

How To Customize WordPress

Comprehensive Guide To WordPress CustomizationLearn how to customize the look and feel of your website without having to hire web developers. The tutorials in this training module take you as far as you can go without touching code and then point you in the right direction if you need further customization done on your site.

View all WordPress Customization Tutorials

How To Manage WordPress

Beginner's Guide To WordPress MaintenanceWordPress maintenance is vital to keeping your WordPress site up-to-date and fully protected. Learn how to easily manage and maintain your own web presence, how to keep your WordPress site, themes, and plugins up-to-date, how to backup your WordPress files and database with automated tools, and how to troubleshoot common WordPress errors.

View all WordPress Management Tutorials

How To Optimize WordPress

How To Optimize WordPressThe tutorials in this module show you how to optimize your WordPress site for serving faster-loading pages, improving your search engine results, and providing users with a better experience.

View all WordPress Optimization Tutorials

WordPress Security

How To Secure WordPress TutorialsKeeping your WordPress site secure is very important. Learn about WordPress security and how to keep your WordPress site and your entire digital presence secure and protected from hackers, malicious users, and malware.

View all WordPress Security Tutorials

Online Business Strategies

Online Business StrategiesThe tutorials in this module show you how to get better results online with WordPress – more exposure, more traffic, more subscribers, more sales, etc.

View all Online Business Tutorials

Index Of WordPress Tutorials

We wish great success online!

***

"I was absolutely amazed at the scope and breadth of these tutorials! The most in-depth training I have ever received on any subject!" - Myke O'Neill, DailyGreenPost.com

Disclaimer: WordPress and its related trademarks are registered trademarks of Automattic, Inc. This site and the products and services offered on this site are not associated, affiliated, sponsored, or endorsed by WordPress, nor have they been reviewed, certified, or tested by WordPress. The owner, contributors and/or advertisers may derive financial benefit from sales of items reviewed, advertised, or linked to this site.

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Want A Website You Can Manage Yourself? Read This First!

If you want a website that you can manage by yourself, here is what you need to know before getting your website built …

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Managing A Website On Your Own - What You Need To KnowSo … you want a website for your business, professional services, church, school, club, group, network, organization, or personal use that you can manage by yourself?

If so, there are some very important things you need to know before you go out and get your website built.

What You Need To Know About Managing Your Own Website

The idea of managing a website yourself sounds great, but without understanding what you are really getting yourself into, you will most likely end up with a website that does very little to help your business grow or requires you to hire experts to manage it for you … which is the exact opposite of having a website that you can manage on your own.

WPCompendium.org was launched to help you get a website that you can manage completely by yourself with no technical skills at minimal cost and to empower you to be able to grow your business or organization online without the need to hire experts to manage things for you. We provide hundreds of detailed step-by-step tutorials covering everything you need to know to build, manage, and grow a website on your own … 100% FREE!

Let’s go through some of the important things you need to consider before getting a website built that you can manage on your own.

Managing Your Content vs Managing Your Website

What most people mean when they say they want a website that they can manage on their own, is a website where you can publish your own content without the need to involve others. In other words, you want a website that lets you easily type out what you need to communicate or announce to your audience, add links to your text, insert images, or even videos or a downloadable document and then hit the ‘publish’ button to make the content go live.

What most people don’t mean when they say they want a website that they can manage on their own, is a website where they are stuck doing ‘technical’ things like editing code to change the design or layout of their website, performing tasks that require messing around with web files and servers, or trying to fix problems that require web programming skills.

Both of the above, however, are things you need to do when managing your own website. Website management requires managing your content and the technical aspects of your website.

If this is the case, what you really need, then, is a website with a built-in Content Management System (CMS) that allows you to easily take care of ‘technical’ areas without requiring technical skills.

The platform that allows you to easily do this is called WordPress.

WordPress lets you easily manage your own content and website with no technical skills!

(WordPress lets you easily manage your own content and website with no technical skills!)

You need to know a little bit about WordPress before getting your website built. If you don’t understand the benefits of using WordPress and why you should choose WordPress before asking someone to build you a website, you could end up with a website that you can’t manage by yourself. With the exception of WordPress, almost every other website platform available requires technical expertise to manage …

WordPress lets you manage your own website without technical expertise!

(WordPress lets you manage your own website without technical expertise!)

We provide a great deal of information about WordPress in our Introduction To WordPress module. You will learn what WordPress can do, why it’s free, what makes WordPress the world’s most popular CMS, the costs of building a website with WordPress, and the benefits of using WordPress to build, manage, and run your website.  We recommend that you read through the articles and tutorials in this module before doing anything else.

help To learn more about WordPress, see the tutorials in the module below:

redarrow Overview Of WordPress

Why Manage Your Own Website?

I recently read an article online about managing your own website. The author of this article (a web developer), made the point that unless your business is building and maintaining websites, you should just leave this to the experts and focus your time on more important things like running your business.

You would expect a web developer to say this as it’s clearly in their best interest to sell you their services, but there is another side to this argument. This article was dated 2005. Around that time, CMS platforms like WordPress were just getting started and websites did require a lot of technical expertise and web coding skills to build and manage (see our brief history of websites).

Not anymore. Not only have web publishing platforms and technologies like WordPress evolved to become more user-friendly and less technically challenging, but the digital economy has significantly increased competition for businesses worldwide while also creating exponential challenges for businesses that want to market themselves online and specialization in the web services industry.

What this means for you as a website owner, is that if you want better results online, you have to be in control of your website and your digital presence, not your web developer. Being in control means understanding all of the processes involved. Once you understand these processes, you can then evaluate and assess what makes the most sense for your business and for your needs, and then choose whether to outsource web management tasks or do these yourself.

The truth is …

You Don’t Need A Web Developer To Build Or Manage Your Own Website

Web agencies and website developers love people who tell them “I want you to build me a website that I can manage by myself,” because they know that 99 out of 100 times, they will end up managing the website on behalf of their client for an ongoing monthly fee and upselling them additional services and solutions.

If you lack the skills of a web developer and want to manage your own website but don’t want to end up becoming a ‘hostage’ to web developers and technical people and get stuck with monthly support and maintenance fees, then you need an online vehicle that puts you in control, lets you drive, and gives you options.

WordPress Saves You Time And Money

One of the biggest myths in the web services industry is that you will save time and money and get the results you want by getting someone else to build you a website that you can manage on your own.

You won’t. Whoever builds your website for you will need you to be fully involved in the process. You will need to provide them with all of the information they need to get your website built – logos, images, content for your pages, product or service descriptions, account logins, etc. Putting all of this information together takes time. The less prepared you are, the longer the time it will take to get your website launch-ready.

In contrast, you (or anyone you delegate the work to, i.e. staff members, colleagues, etc.) can build a website with WordPress at minimal cost and be up and running in a day or two, even if you have no coding skills and have never built a website before. We provide complete step-by-step tutorials on how to install a WordPress site for FREE in our WordPress Installation tutorial modules that anyone can follow.

help For a quick overview of the WordPress installation process, see the tutorial below:

redarrow Quick WordPress Installation Guide 

Managing Your Online Identity

Before you even start thinking about getting a website built, consider why you need a website.

What kind of audience are you targeting?

Do you need to attract new clients, customers or members, or just publish occasional announcements to an audience that already knows who you are and what you do?

Unless all you want is an online brochure with your contact details, you need a website if you sell products or provide services and need to educate and attract new customers, members, or subscribers to your business, school, church, club, organization, or cause.

If all you need is to keep in touch with an existing audience that already knows who you are and what you do, you may not need a website. You could just set up a page or group on Facebook and save yourself the work of having to manage a website on your own.

What kind of content will you be publishing?

Content is the currency of the digital economy. If you plan to publish content that includes media (graphics, videos, etc.), downloadable files, tables, links to resources, etc., you will need a system that allows you to easily manage, retrieve, publish, and keep your content organized. This is where a Content Management System or CMS is required.

But what if you also plan to sell products or accept payments for services on your website? Or add a private area that only registered members or users can access using a unique login? Or allow multiple users to collaborate on creating content for your website and perform different functions without accessing your administration settings? Do you need to install different applications on your server and then try to integrate all of these things to make it all work together? Or create a separate website so you can manage all of the different areas of your business that require different content types?

This is where the WordPress platform is unique. With WordPress, you can easily run a content management system, an e-commerce store, a private membership site, a blog, a training or documentation section, a customer helpdesk, set up surveys and polls, manage multiple users and assign them different roles and responsibilities, and so much more, all from one single administration dashboard. Our tutorials show you how to easily do all of this.

Do you want to control your identity or brand online?

If you want to control your identity or brand online, you should have your own domain name and a server to host your website before getting your website built. This way, people can reach you by typing www.yourbusiness.com into their web browser instead of something like facebook.com/yourbusiness or yourbusiness.somefreeplatform.com and they can send you emails to an email address branded with your domain name (i.e. you@yourbusiness.com) instead of trying to reach you using a free (and unprofessional-looking) email account like Gmail.

WordPress offers both a ‘hosted’ option and a ‘self-hosted’ option. The hosted option doesn’t require a domain name or hosting, but there will be limitations, especially if you plan to grow online. If you want to manage your own website, therefore, we recommend choosing the ‘self-hosted’ WordPress option, which is FREE and gives you complete control. You can learn about the differences in our Introduction To WordPress tutorials.

Choosing the ‘self-hosted’ version of WordPress does require having your own domain name and a web hosting account and you will need to manage the administration of both of these areas in addition to managing your own website.

Fortunately, this is not hard to do. We provide complete step-by-step tutorials on how to register a domain name, set up a web hosting account, create an email account using your own domain name, etc.

WordPress lets you easily manage your online identity!

(WordPress lets you easily manage your online identity!)

Managing Your Own Website Requires Planning

Let’s say that you don’t want to build your own website. You want someone else to build you a website that you will manage on your own. If you want to manage a website on your own and you lack coding skills, it’s important to know exactly what you want before going and getting a website built.

You will want to have important things about your website already planned out and your initial web content created before asking someone to do the technical work. Otherwise, expect a time-consuming process and delays as you and your web developer go back and forth trying to work out what you really want from your website.

The less planning you do before asking someone to build you a website, the longer and more costly the process of getting your website built will be. The more time you spend planning your website, the closer it will be to meeting your expectations.

help We provide FREE detailed tutorials on planning your website here:

redarrow Website Planning Tutorials

Managing Your Own Website Requires Training

Let’s travel ahead in time for a moment and imagine that your website has now been built and delivered to your exact specifications. You are happy with the way your website looks and you can’t wait to get started.

Now that you have your new website, what’s next?

You need training. Lots of training. If you plan to manage your own website, you need to learn:

  • How to use all of the features of your new website
  • How to create, edit, and publish content on your website
  • How to generate new web traffic
  • How to leverage your efforts online and get your content indexed by search engines, syndicated to social media, and other sites where your target audience can be found.
  • How to measure and improve your results
  • How to add new features to your site when required (e.g. e-commerce, forms, media galleries, membership site scripts, etc.)
  • How to modify your website layout or menus, add or rearrange design elements, etc.
  • How to keep your website’s software, add-ons/plugins & web templates/themes up-to-date
  • How to manage your site’s registered users or members, set user permissions, etc.
  • How to perform regular backups and automate maintenance tasks,
  • How to keep your website protected and secure against hackers, malware, and malicious users.
  • How to troubleshoot and fix common errors and problems.
  • etc.

As you can see, managing your own website requires regular training and access to great training content. Most web developers will spend an hour or two showing you the bare minimum, then leave you with a ‘quick-start’ guide that often contains little more than very basic information. After this, you will be charged for additional training and support and regularly asked to have them take over the management of your website. This is when the costs of having a website normally start to escalate without any related improvement on results.

WordPress puts you 100% in control of your website!

(WordPress puts you 100% in control of your website!)

WPCompendium.org Shows You How To Build And Manage Your Own Website … For FREE!

WPCompendium.org provides hundreds of detailed WordPress step-by-step tutorials covering everything you need to know to build and manage your own website with no coding skills required and at minimal cost.

Take a look around WPCompendium.org. Everything you see on this website has been built and is being managed by just one person with no coding or web programming skills.

Everything you see on this site has been built using WordPress. This site was built without coding skills and has been expertly configured using mostly free WordPress plugins. All I have to do is write and publish content to this site and it will automatically be picked up by search engines and instantly syndicated to my social pages on Facebook, Twitter, LinkedIn, Tumblr, and dozens of other web directories.

The comprehensive tutorials on WPCompendium.org are the result of years spent planning, implementing, and documenting the exact steps and processes required to manage a website on your own. Our step-by-step tutorials are organized in a logical sequence with no missing steps and available to anyone who wants to learn how to manage their own website … 100% free!

WPCompendium.org - Hundreds of FREE WordPress step-by-step tutorials to help you manage your own website!

(WPCompendium.org – Hundreds of FREE WordPress step-by-step tutorials to help you manage your own website!)

Will My Website Look Like Yours? I Don’t Like The Look Of Your Website!

Your website will not look like this. I built WPCompendium.org using the default WordPress installation theme to prove the point that the last thing you need to worry about when building a website with WordPress is how your site will look.

Because WordPress has unique features like Themes, Plugins, and Widgets, almost any kind of functionality imaginable can be added with just a few mouse clicks and the entire look and feel of this website can be easily changed at any time without affecting the content.

WPCompendium.org attracts thousands of new visitors each month by providing useful content and because this site has been built and configured using the same methods explained in our tutorials. At any moment of my choosing, I can easily change the design, layout, elements, colors, fonts and anything else about this site without hiring web developers and web designers. Additionally, most of this site’s management processes are automated, so backing up the site’s files and data is done automatically and keeping the site’s software, plugins, and themes updated takes only seconds.

WPCompendium.org is a perfect example of what managing a website yourself looks like!

The Bottom Line … Choose WordPress!

Whether you decide to manage everything about your website yourself or hire people to look after the technical aspects of your website so you can focus on managing your content, you should still consider using WordPress.

If you want a website that you can manage on your own without coding skills and at minimal cost, choose WordPress and just follow the step-by-step tutorials provided for free here on WPCompendium.org.

help To view a list of all of our tutorials and tutorial modules, go here:

redarrow WordPress Tutorials Index

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"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie

Disclaimer: WordPress and its related trademarks are registered trademarks of Automattic, Inc. This site and the services and products offered on this site are not associated, affiliated, sponsored, or endorsed by WordPress, nor have they been certified, tested, or reviewed by WordPress. The owner, contributors and/or advertisers may derive financial benefit from sales of items linked to, advertised, or reviewed on this site.

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The Rio Olympics Message Hiding In Plain Sight That Can Help Your Business Online

Discover the Rio Olympics message hiding in plain sight that can help you build a successful digital presence online.


Brazilian FlagThe Olympic Games inspire people all over the world in so many ways.

Olympians inspire us to do better and be better. When we think of the Olympic spirit, we think of exalted principles like commitment, persistence, focus, excellence, dedication, sacrifice, honor, glory, and so many other wonderful things to strive for.

This post is not about the Olympic Games per se, but about the powerful message that is hiding in plain sight at the Rio Olympics. This message not only can help improve your business results, it can improve your life. In fact, it is designed to improve the lives of an entire nation.

As I sit here with my laptop and morning coffee in front of the television screen watching the great Usain Bolt prepare for his 200-metre run on route to a historic “triple triple,” I suddenly see the message hiding in plain sight everywhere, right there, under all of our noses.

Let me reveal this hidden message so it can help you too!

Take a good look at the picture below … can you see it?

No … not Usain Bolt! I mean, he’s an amazing legend and all that, but the “Rio” message I want you to see is what’s happening behind him.

Let’s zoom in a little behind Usain where the jubilant crowds are cheering the athletes on to glory …

Keeping it 'Rio'!

(Keeping it ‘Rio’!)

There! Do you see it now?

You’re probably still distracted by all of the emotion and excitement to see what I mean, so let’s zoom in even closer …

Can you see it now? Do you know what you are looking at? Yes, I know it’s an image of the Brazilian flag. It’s being waved everywhere around the stadium as athletes compete for medals, records, and personal bests.

Now, what I really want you to see, is the message contained in this flag. Take a look again, right there, in the center of the Brazilian flag at those three words …

Order And Progress

(Order and Progress)

Order and Progress.

Without order, there is chaos. Without order, there is no progress. Without order and progress, people fall short of achieving their personal best and businesses only get more chaotic as things get busier.

You want a digital presence that is going to help you grow your business, not add more chaos to it. Systems help to create order and allow you to track and manage your progress.

Have you got the systems in place that will allow your business to progress online?

Most business owners are not web developers. If you lack technical skills, then adding a website to your business that requires experts with technical skills to manage it is a recipe for chaos, not for order and progress.

The Information Age is all about content. If you have no systems in place to organize and manage your content creation process, publish content on a regular basis, and track your results, how can you expect to make progress online?

And if you are already too busy working in your business, how will you find the time to not only publish new content on your website but also maintain an active presence on social media … Facebook, Twitter, LinkedIn, YouTube, Pinterest, etc.?

To have an effective digital presence, however, requires more than systems. It also requires planning and research.

All of these flag-waving Brazilians are telling us something ...

(All of these flag-waving Brazilians are telling us something …)

The message that everyone in the Rio Olympics host nation is waving right in front of our noses and the question you need to ask yourself about your digital business presence, then, is this:

“Have I done the necessary research and planning and put the necessary systems in place in order for my business to progress online?”

Every business owner knows they need an effective digital presence to compete online in the global Digital Economy. But not every business owner invests the time they need into planning and researching the systems that will help them manage their digital presence effectively.

Managing your digital presence effectively requires a system that gives you complete control of your web presence, your content creation process, and your online marketing processes.

If you lack the technical skills to manage your own web presence, the time to manage the creation of your content, and the web marketing skills to effectively promote your business online, then you need an online vehicle that puts you in control and allows you to get these things easily done.

Otherwise, you are creating a situation where you will ultimately have no control of your business online. Well-meaning people with no vested interest in your business will have this control instead. Your digital presence could end up being held “hostage” by service providers selling you solutions that require their skills and systems to run. We tend to call these people ‘experts’ and we think that handing control over to experts is called ‘outsourcing.’ Most of the time, this is not outsourcing, it’s management by abdication.

Many small business owners want things done for them. You cannot abdicate every aspect of managing your online presence to others, however, and expect to retain full control. To successfully outsource the online management of your technical, content, and marketing processes requires having the systems in place and knowledge of what you are asking others to perform on your behalf before delegating the work.

Have you put these systems in place already, or are you hoping that your website developer or SEO guru are going to provide this for your business? They won’t. Your business is not their business. Their business is to sell you services when you find yourself struggling to get results online.

Creating order in your business has to come from you. If you haven’t done your research and planning, adding more services and looking for new solutions is only going to create more chaos and increase your costs.

The aim of WPCompendium.org is to show you how to create order and progress online so you can be in complete control of your digital presence. You can do this using a free, open-source technology called WordPress.

WordPress is a content management system. WordPress not only allows you to manage your content, it also allows you to manage your business online with no coding skills required and at minimal cost.

Our detailed WordPress step-by-step tutorials are laid out in sequential order to help you understand what WordPress is, how it can help you grow your business, how to plan your website, and how to build, manage, and grow your digital presence without the need to hire experts to do this for you … and it’s all available to you for FREE!

Once you know how WordPress works and how it can benefit your business online, you can then decide to manage your own web presence to save money, or outsource areas of your online business management to save time.

More importantly, as we explain in many of our tutorials, we provide a digital business blueprint that helps you create order online and progress toward your business objectives and show you step-by-step how to expertly configure a WordPress website or blog that will automate many aspects of your digital business management (including traffic generation, content syndication, and website maintenance), so that all you have to do is publish content to your site to grow your presence online. And we even provide a complete content creation course to help you create great content … all 100% FREE!

Now that you know the not-so-hidden motto in the Brazilian flag (inspired by the French philosopher and founder of positivism Auguste Comte “Love as a principle and order as the basis; progress as the goal” —“L’amour pour principe et l’ordre pour base; le progrès pour but”), how will you progress in your business in order to compete effectively in the global digital economy?

Hopefully, we can help. Our WordPress tutorials are 100% FREE and designed to help you achieve your goals and your personal or business best!

Brazil Stadium

(Stock images: Shutterstock)

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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group

Disclaimer: This site has no direct association with WordPress, Automattic, or any products discussed on this site. We may derive a financial benefit from the purchase of any products or services mentioned on our website. All images are the copyright of their respective owners, comply with all license terms and agreements of use are used solely for training and illustrative purposes.

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