Make Money With WordPress – The Complete WordPress Money-Making Guide

Are you looking for ways to make money with WordPress? Here are dozens of ways to make money with WordPress …

How To Make Money With WordPress - A Complete GuideAre you looking to start a business working with WordPress or searching for ways to make money with WordPress?

In this comprehensive guide, we explore dozens of ways to make money with WordPress, including WordPress money-making business ideas for non-technical users.

Making Money With WordPress – The Complete Guide

Making Money With WordPress

(Make Money With WordPress – click to enlarge image)

Many people naturally assume they need to be technically inclined (e.g. a web developer, coder, programmer, etc.) to make money working with technical applications.

As we explain in The WordPress Paradox, however, many aspects of WordPress such as building and setting up a website or blog, and using, managing, and growing a digital presence are becoming increasingly non-technical user friendly.

This creates many great opportunities not only for technical service providers people like developers, coders, and designers to profit with WordPress but also for people with no web development or coding skills, like writers, teachers, trainers, instructors, marketers, consultants, sales people, and entrepreneurs.

 

Make Money With WordPress – The Market

Making Money With WordPress - The Market

Let’s take a brief look at the market potential for WordPress-related products and services:

  • WordPress is the most widely used CMS platform in the world, currently powering over one-fifth (almost 28%) of all websites around the world and over 60% of all CMS-driven websites.
  • The fully featured self-hosted version of WordPress is 100% free to download, use, and customize and premium WordPress plugins and themes are relatively inexpensive. WordPress software, plugins, and themes are also easy to install and configure. This all adds up to fast turnaround times and excellent profit margins for businesses that sell WordPress services and products.
  • According to a user survey of members of the WordPress community, around 25% of all WordPress users make a full-time living from WordPress-related services and earn an average of U$50 per hour.
  • The global WordPress community involves so many people working in so many different areas, that it is often referred to as the WordPress economy.
  • For more reasons why WordPress is the world’s leading web platform, see our WordPress Overview modules or read this article: 50+ Reasons To Choose WordPress

As WordPress continues to evolve and the uptake of the WordPress platform grows in popularity, the need to provide services to millions of WordPress users worldwide is only going to increase over time. It only makes sense, therefore, to explore different ways technical and non-technical minded people can profit with WordPress.

Here, then, are dozens of ways you can make money with WordPress, keeping in mind that you can combine many of the methods presented in this guide as part of your services and innovate on these (If you are not technical, skip to the ‘Non-Technical WordPress Services’ section below):

Technical WordPress Services

Make Money With WordPress

If you’re a technically inclined person, you can take advantage of the free, open source nature of WordPress to develop products for other WordPress users and provide services to businesses, bloggers, internet marketers, etc.

There is no shortage of opportunities to make money in the WordPress ecosystem, as the development of new services, technologies, and platforms to support WordPress leads to the creation of next-tier services, technologies, and platforms to support and enhance these.

For example, WooCommerce, an e-commerce platform for WordPress, has created new opportunities for developing plugins and services that facilitate and enhance WordPress e-commerce. WooCommerce, then, also needs to be supported by people who understand it and can service the needs of WooCommerce users.

Similarly, many WordPress themes are now being built using frameworks, which provide theme developers with a set of standards they can use to create their own themes and these require specialists to service the needs of specific framework users.

So, keeping this in mind, let’s explore some of the ways to profit from WordPress as a technical-minded person:

WordPress Web Development

Making Money With WordPress - WordPress Web Development

WordPress web developers need to understand the WordPress framework and have skills in languages like PHP, HTML, JavaScript, CSS, etc. There are many opportunities for WordPress developers to earn money. You can work for large or small web development agencies as part of a team or as freelancer or contractor developing front-end or back-end sites, coding applications, customizing templates, etc.

Additionally, WordPress is evolving to meet the evolution of the web itself. Matt Mullenweg, the co-founder of WordPress, has urged web developers to learn JavaScript ‘deeply’ in preparation of a future where apps powered by JavaScript and API-driven interfaces will become integrated with the platform, as WordPress evolves from being a document-based CMS platform to a true application that will also integrate with other web platforms.

There is a lot of future potential, then, for WordPress developers. If you’re interested in making money as a WordPress developer, here are some great places to start:

WordPress Plugin Development

Make Money With WordPress Developing WordPress Plugins

WordPress plugins expand and add new functionality to WordPress sites. To learn about many useful plugins, see our WordPress Plugin Tutorials.

WordPress developers can build a profitable business developing or customizing plugins for the WordPress community. Here are some ways you can profit with WordPress plugin development:

  • Learn how to develop useful WordPress plugins by taking an online course on WordPress plugin development.
  • Develop plugins and extensions for WordPress-related services, such as WooCommerce and plugins that help integrate 3rd-party services with WordPress.
  • Customize existing plugins (note: search online to learn how to avoid potential issues when customizing existing plugins).

Practical Tip

If you plan to build a successful plugin development business, it’s important to research the market first, as there are already thousands of excellent free and premium WordPress plugins available, covering almost every need and functionality imaginable.

Here are some useful suggestions:

  • To get an idea of what kind of plugins you can develop, checkout the WordPress Free Plugin Repository (currently over 51,000+ plugins).
  • To get an idea of the types of problems you can help WordPress users solve, join online discussion groups about WordPress on social media sites like Facebook and LinkedIn, forums, etc.
  • Read the official WordPress documentation on creating plugins and the WordPress Plugin Handbook.
  • Take an online course on WordPress plugin development.
  • After your plugin has been developed, you can promote and sell it on your own website and/or through various plugin/software marketplaces (e.g. CodeCanyon, WooCommerce).
  • Develop a Freemium version of the plugin, then upload the FREE version to the WordPress plugin repository and let users know that they can upgrade to get additional features and functionality.
  • Note: You don’t need to code your own plugins to profit from WordPress plugin development. You can outsource the plugin creation process, technical plugin support, plugin customizations, upgrades, etc. to experienced plugin developers (non-technical users can also profit from this method).

WordPress Theme Development

Make Money With WordPress Developing WordPress Themes

If you have an interest or passion for web design, you can make money developing and customizing WordPress Themes.

WordPress theme development requires skills in languages like PHP, HTML, and CSS, and becoming familiar with WordPress theme frameworks.

Useful Tip

Making money from selling WordPress themes requires more than just great web design skills. Like plugins, there are many excellent free and premium WordPress themes available, so you will need to do your research and put a sound business, sales, and marketing strategy together to successfully make money selling WordPress themes.

WordPress Web Services

Make Money With WordPress Selling WordPress Services

If you have experience, knowledge, and skills with WordPress but don’t want to code plugins or themes, you can provide a number of WordPress web services to businesses and WordPress website owners.

These services include but are not limited to the following:

WordPress Installation

All businesses need a digital presence. Most small businesses, however, don’t need custom web development. As per our WordPress Business Digital Blueprint, most businesses can start with a simple WordPress site and grow from there.

Installing WordPress is easy. You can offer to install WordPress for clients and upsell them additional services (see below).

If you don’t know how to start, we recommend going our step-by-step WordPress Installation Tutorials to learn how to install WordPress and joining online groups for WordPress and business-related discussions.

WordPress Setup & Configuration

In addition to installing WordPress, you can also set up WordPress sites for clients. Setting up a WordPress site involves configuring internal WordPress settings, configuring WordPress plugins and themes, and configuring/automating processes for backups, search engine indexing, traffic generation, etc. using a combination of internal WordPress settings, plugins, themes, and third-party services (e.g. Google Analytics).

If you don’t know where to start, we recommend going through our step-by-step WordPress Configuration Tutorials to learn how to expertly configure a WordPress site.

WordPress Web Design

WordPress Themes have revolutionized many aspects of traditional web design. If clients want to create a certain ‘look and feel’ for their sites, there’s no need to design and code page layouts from scratch with WordPress. Just help your clients pick a suitable theme from the many great WordPress themes that are already available, install the theme on their site and adjust, edit, fine-tune, or customize theme settings.

Additional opportunities for web designers to earn money with WordPress include:

  • Design services for WordPress developers: Web and plugin developers need to provide their users with great UI (User Interface) and UX  (User Experience). If you find plugins or themes that could do with an improved design, why not approach developers and offer your services?
  • Design services for WordPress users: If you have graphic design and image editing skills (e.g.  Photoshop), you can also provide general design services to WordPress users creating, editing, or improving their logos, images, banners, theme headers and footers, social media pages, etc.

WordPress Website Development

WordPress makes the process of building websites easy, fast, and inexpensive. If you know how WordPress features work (e.g. the CMS platform, themes, plugins, widgetsposts and pages, etc.) and how to plan, install, and configure a WordPress site, you can build professional and affordable websites that will help your clients establish their brand and grow their business online.

For help with the above, see our training modules below:

WordPress Support Services

Make Money With WordPress Providing Technical Support Services

Many businesses lack the time and skills to manage and look after their websites. No business, however, wants to see that their site is down, hacked, or affected by errors and problems.

This means opportunities for providing WordPress support services.

WordPress Maintenance Services

All websites need maintenance. This includes performing regular tasks that ensure sites are kept up-to-date, backed up, protected, and secure.

For more information, see our WordPress Maintenance Tutorials.

WordPress Management Services

In addition to maintenance, WordPress sites also need management. This includes managing domains, web hosting, emails, passwords, users, content, etc.

Your services can range from performing basic WordPress maintenance tasks like updating the WordPress core software, plugins, and themes and backing up site files and data, to offering a complete website management service, where you look after clients’ webhosting, website, and web content management.

For more information and help in this area, go here:

WordPress Technical Support

Businesses will occasionally experience errors and problems with their websites that require technical support. Technical support services can include anything from troubleshooting errors and problems to providing ongoing technical support in areas like WordPress management, optimization, and security.

To learn what’s involved in providing support services to WordPress users, see our training modules and tutorials below:

WordPress Webhosting

Make Money With WordPress Providing WordPress Hosting

Self-hosted WordPress sites need webhosting. If you plan to run a WordPress-based agency for small business clients, you may want to consider offering to host your client sites too.

You don’t need to start your own webhosting company. Many hosting companies offer reseller hosting. This allows you to purchase hard drive space and bandwidth or a dedicated server and resell hosting packages to clients.

To learn more about WordPress hosting, go here.

WordPress Consulting Services

Make Money With WordPress Providing WordPress Consulting Services

Businesses need help with all aspects of their digital presence, from building websites to planning, managing, growing, and promoting their business online.

WordPress consulting services can include the following:

  • Providing advice on how to set up a self-hosted WordPress site or blog on a domain, choosing hosting services, plugins, themes, etc.
  • Helping clients plan out their digital business presence, including developing plans for digital management, digital marketing, blogging content, SEO, etc.
  • Documenting technical, management, or marketing processes for clients, so they can maintain control of outsourced digital processes.

If you need help in this area, we recommend starting with this resource: The Small Business Digital Manager.

WordPress Education

Make Money With WordPress Providing WordPress Education

Most businesses need to be educated about the benefits and advantages of using WordPress and new WordPress users need training to get better results from their WordPress sites.

This creates opportunities in areas like:

WordPress Teaching & Training Services

New WordPress users need to be shown how to use their websites. Teaching businesses about WordPress and training new website owners how to use WordPress can take place online using video conferencing or live in 1-on-1 or group meetings, workshops, computer labs, etc.

WordPress Training Tools

New WordPress users need training materials.  You can make money creating WordPress training courses and materials like WordPress training videos, tutorials, guides, etc.

Useful Info

As WordPress educators and trainers, we have found that there are significant challenges when it comes to educating businesses about WordPress and training new WordPress users. We address some of these challenges here. To help others address these challenges, we have developed a WordPress User Training Guide and a WordPress Training Plugin that can be installed on client sites, allowing users to access WordPress tutorials and videos from their own dashboard.

Non-Technical WordPress Services

Make Money With WordPress

As stated earlier, you don’t need to be technically minded to make money with WordPress. In fact, you can provide services to businesses and other WordPress users without any knowledge of coding or web development just by following our step-by-step tutorials.

These services include:

  • WordPress Consulting
  • Website Planning
  • WordPress Installation
  • WordPress Configuration
  • WordPress Website Building
  • WordPress Maintenance
  • etc.

Once you know how to install and configure a WordPress site and how to use WordPress features like plugins, themes, widgets, etc. (which you can learn by following our step-by-step tutorials), you can find lots of ways to profit with WordPress that don’t depend on having technical skills.

In fact, your services don’t even need to be WordPress related, as WordPress users experience the same problems and challenges all website owners and businesses face, especially in areas like content creation, online marketing, traffic generation, lead generation, etc.

Let’s explore, then, ways to make money with WordPress as a non-technical user:

Virtual Assistant

Many busy WordPress site owners need help with online aspects of their business. Although many tasks performed by virtual assistants aren’t specific to WordPress (e.g. processing emails), having knowledge of WordPress can be very useful in areas like uploading and managing content, moderating blog comments and comment spam, running tasks inside the WordPress administration area, retrieving reports from plugins, etc.

Content Services

Make money with WordPress

Content is the currency of the Digital Age. Millions of websites are powered by WordPress and every website needs content. Most website owners, however, are too busy to create content for their sites.

WordPress is used for building websites in every conceivable niche. This means loads of opportunities exist for knowledgeable and experienced writers and for people with a diverse range of passions and interests (e.g. travel, fashion, health, fitness, finance, etc.) to make money creating content to help busy WordPress site owners grow their presence online.

The methods described below follow the same basic process for making money creating content for WordPress sites:

  • Pick a niche to specialize in. Unless you plan to compete against thousands of general freelance article writers bidding for cheap article writing projects, you will do better by specializing in an area where businesses will pay you for your expertise.
  • Target businesses in your niche. How you choose to structure your content service is completely up to you. For example, you can create content to meet individual client specifications or create content that you can sell repeatedly to different clients (e.g. with Private Label Rights).

Article Writing

When it comes to article writing, making money with WordPress isn’t just restricted to writing content about WordPress. Article writers who know how to use WordPress have a distinct advantage when it comes to creating content for other WordPress users.

Many article writers pitch the ‘time-saving’ benefits of using their article writing services to clients, then deliver content in MS Word, requiring clients to spend time cutting, pasting, and reformatting content before publishing.

You can increase the value of your content writing services to WordPress users by providing a time-saving “done for you” service where you provide expertly written ‘publish-ready’ content clients can easily import into their WordPress sites using the WordPress import and export feature and quickly schedule for publishing (or you can offer to do this for them).

For additional information, see the tutorials below:

Newsletters & Autoresponders

Another variant of writing articles and blog posts for businesses with WordPress sites is to provide businesses with content for newsletters and autoresponders.

As newsletters are normally distributed privately to subscribers, you can turn newsletter writing into a profitable business by creating a master product that can then be sold repeatedly to different clients.

Create Lead Magnets & Reports

In addition to writing articles, blog posts, and newsletter content. You can create lead magnets and special reports that clients can add to their WordPress sites to grow their subscriber list. These can be written from scratch, or compiled from existing site content using plugins (e.g. Designrr).

For additional information, see these tutorials:

Graphic Design

Graphic services for WordPress users include branding elements and icons, logos, ad banners, featured post images, infographics, memes, etc.

For additional information, see these tutorials:

Video Creation

WordPress website owners, like all website owners, cannot ignore the power of using videos to grow their business online and need videos for:

  • Promoting Their Business
  • Educating Prospects About Their Products & Services
  • Training Customers
  • etc.

Most businesses, however, lack the time and skills to create videos themselves. As we discuss here, there are many great and inexpensive video tools and services that allow you to start a video services business.

For additional information, go here:

WordPress Marketing Services

Make Money With WordPress Providing Marketing Services To Other WordPress Users

Are you more interested in providing digital marketing services and building a revenue base that can pay you a monthly recurring income?

If so, then the methods described below offer you many exciting possibilities for profiting with WordPress.

Traffic Generation

Businesses with an online presence need traffic. As we explain in our WordPress Configuration Tutorials, a WordPress site can be configured to drive traffic automatically from search engines, social media, and other online directories and sites when new content is added.

This provides you with at least 3 ways to help businesses generate more traffic to their website:

Generate Traffic To WordPress Sites Using External Services

You can help WordPress site owners generate traffic to their websites using methods and tools such as online advertising (e.g. banner ads and pay-per-click), press releases, etc.

Generate Traffic From The Client’s Own WordPress Site

You can help WordPress site owners generate traffic to their websites by configuring their site’s internal settings, installing and configuring SEO, social media syndication and traffic-getting plugins, and integrating these with various external services, social media and bookmarking accounts, etc.

Once their WordPress site has been expertly configured, you can provide a complete traffic generation service by planning, advising, or managing their content marketing strategy and content creation process.

All this is covered here:

Generate Traffic From Your WordPress Site To Their Site

If you know how to generate traffic for a client’s WordPress site, then you can also generate traffic for your own WordPress site, or provide consulting and training services for generating traffic with WordPress.

In the next section, we cover money-making opportunities for driving traffic from your WordPress site to other businesses, such as building directories and leasing traffic from rental sites.

Lead Generation

Businesses generally want to drive more traffic to their websites because they want more leads.

Similarly to the traffic generation methods described above, you can apply your knowledge of WordPress and your online marketing skills to help WordPress site owners generate more leads in different ways, including:

Generate Leads To WordPress Sites Using External Services

You can provide ‘straight up’ lead generation services to WordPress site owners using various methods and tools such as social media marketing, email marketing, mobile marketing, press releases, lead capture services, cold-calling, etc.

Configuring Lead Generation Systems For WordPress Sites

Many lead generation, email marketing, and autoresponder services integrate directly with WordPress. You can help WordPress site owners configure lead generation systems and processes on their site using lead generation and list-building plugins, connecting these with autoresponder services, etc. and even provide a complete lead generation service by also helping them plan, advise, or manage their traffic generation and email marketing strategy.

Generate Leads To Your WordPress Site And Sell These To Businesses

Just like traffic generation, if you know how to generate leads for a client’s WordPress site, then you can also generate leads for your own WordPress site, or provide consulting and training services for generating leads with WordPress.

In the next section, we cover money-making opportunities for generating traffic from your WordPress site to other businesses, such as building directories, selling leads, and renting or flipping lead generation sites.

Sales Conversion

You can make money helping WordPress site owners convert traffic into more leads, more newsletter subscribers, more sales, and more customers.

This can take the form of:

Consultative Services

This is where you help clients understand, plan, design, and implement an effective sales process on their sites.

Installation & Setup Services

You can take a more ‘hands-on’ approach where you actually set up and manage their sales funnels and client conversion systems using various methods, plugins, themes, etc.

‘Done For You’ Services

There are many ‘done for you’ services you can offer to WordPress users. You can offer everything from website installation, site management, technical support, content writing, online business automation, and online marketing services, to a fully managed digital service for clients.

This can also extend to setting up and managing an affiliate program for clients, recruiting affiliates, and creating affiliate training materials.

Build Money-Making WordPress Sites

Make Money With WordPress Building Money-Making Websites

Do you want to capitalize on the worldwide growth of WordPress but don’t want to build, manage, or promote other people’s WordPress sites? Then why not profit from your WordPress knowledge by building your own sites and starting your own business(es) online?

You can start a profitable business online and create additional streams of revenue with just a WordPress site, a theme, and a few plugins.

Here are some of the types of money-making sites you can build with WordPress and some of the various monetization methods you can incoporate into your site:

Money-Making Blog

You can make money with WordPress by starting a blog in a profitable niche and building a growing and loyal online readership based on providing visitors with valuable content.

You can blog about anything you like and have a passion for or expertise in (e.g. travel, fashion, health, fitness, finance, etc.) and incorporate various money-making strategies to generate multiple revenue streams from your blog.

You can build money-making blogs to:

  • Promote Your Own Products Or Services – If you have physical or digital products or services, you can set up a blog to educate the market and promote or sell your products or services online.
  • Promote Or Review Affiliate Products – You can make money promoting other people’s products or services on your blog and receive sales commissions when people purchase through your affiliate links.
  • Become A Niche Expert Or Industry Authority – You can become an expert in your niche by blogging about new developments in your industry, reviewing the latest products, interviewing experts, providing your opinions on events, etc. If you already have expertise in a niche or industry, developing an authority site can lead to many profitable opportunities, such as getting paid to endorse products (become a brand ambassador or social influencer), selling podcasts, reports, books, seminars, workshops, webinars, subscriptions, etc.

To make money with blogging, you will need more than just a WordPress site and a commitment to work hard building up a loyal readership. You will also need to do things like:

  • Market Research – Plan and research the market to find a profitable niche with a sizeable target audience of consumers,
  • WordPress Monetization Plan – You should have a clear idea of how you plan to monetize your WordPress site or blog, e.g. advertising, affiliate products, AdSense, e-commerce, opt-in lists, etc.
  • Content Marketing Plan – Your content needs to attract and engage your readers, especially if you plan to attract advertisers, promote affiliate products, or build a responsive subscriber list.

In addition to a monetized blog, here are some money-making websites powered by WordPress that you can build (and link to your blog or run as a standalone site):

e-Commerce Store

Do you have physical goods or digital info products to sell online? WordPress e-commerce themes and plugins let you easily set up full-featured e-commerce stores to sell your products or services online with automated shopping cart ordering and secure payment processing, coupons and discount offers, customer registration and updates, product delivery, invoicing and receipts, and more.

View our tutorials on how to set up an e-commerce store and sell products online with WordPress here:

Membership Site

If your content is too valuable to share with others online for free, you can set up a private membership site and charge users to access your information.

Types of products and services that suit for membership sites include:

  • Training and ‘How To’ Information
  • ‘Expert’ Information
  • Business Tools & Marketing Services
  • Videos & Podcasts
  • Customizable Graphics & Templates
  • etc.

With WordPress, you can easily build and automate membership sites. Depending on the type of membership site you plan to build and the plugins you use, you can offer users access to different membership levels, automate member registrations and automatically send login details, schedule and deliver users level-specific content (e.g. drip-feed content), process subscriptions and upgrades, add member details to different subscriber lists, and so much more!

View our tutorials on how to set up a membership site with WordPress here:

e-Learning Site

An e-Learning  or e-Course site incorporates features found in e-commerce and membership sites with a Learning Management System (LMS).

You can build WordPress sites to promote and deliver one or many e-courses with course grading, quizzes, sequential modules, etc. WordPress makes available dedicated LMS themes like the LMS WordPress Theme or plugins like WPCourseware, which lets you build e-courses using any WordPress theme you like.

Run e-Learning Courses With WordPress LMS Theme

(LMS WordPress Theme)

For more information, see these tutorials:

Directory Site

With WordPress, you can easily build all kinds of directory sites in all types of niches using relatively inexpensive directory themes and/or plugins and charge one-off or recurring fees to promote business listings, events, items for sale, etc. You can also earn revenue with advertising, affiliate marketing, etc. on your directory site

Here are some types of directory sites you can easily set up with WordPress and start making money:

Business Directory Website

You can build a business directory site for different industry sectors, niches, local communities, organizations, etc. using WordPress themes like Vantage or Geocraft, or plugins like the Business Directory Plugin.

Event Listing Website

You can easily build an event listing website with WordPress to promote events, seminars, workshops, festivals, conferences, meetups, exhibitions, conventions, etc. using an event registration plugin like EventEspresso or WP EventManager.

For more information, go here:

Classified Ads Website

You can easily run classified ads on your WordPress site and make money letting users list items for sale on your site using a theme like ClassiPress or a plugin like Another WordPress Classifieds Plugin.

Jobs Board Site

Do you want to make money online connecting job seekers, freelancers, contractors, etc. with employers? Then build a ‘jobs board’ or recruitment website using WordPress with a theme like JobRoller or a plugin like WP Job Board.

Hybrid Directory Sites

With WordPress, you can incorporate the above and other types of directory sites into your existing digital presence, even if your existing website was not built with WordPress.

For example, depending on your hosting setup, you can add multiple WordPress installations into subfolders of your domain and use different WordPress themes and plugins in each of these installations to set up a blog and/or directories for selling bookings and reservations, rentals, auctions, etc.

Forum

You can make money with forums in various ways, such as charging fees for premium-access, or running a free forum with advertising, etc.

You can easily set up a discussion forum inside WordPress and build a community online using a plugin like BBPress.

Build Affiliate Stores

Some WordPress plugins and themes allow you to import data feeds into your site and populate your pages and posts with hundreds or even thousands of affiliate products.

For example, you can use plugins to build an Amazon affiliate store, or use a plugin like Datafeedr to build affiliate stores that combine products from hundreds of different stores, or various other plugins that use feeds and APIs from different companies to build affiliate stores for all kinds of industries and niches.

StreamStore - WordPress Amazon affiliate store builder(StreamStore – WordPress Amazon affiliate store builder)

Lease Your WordPress Site

Lease Your WordPress Website

Here is an ‘out of the box’ idea for making money with WordPress.

Think about how many businesses pay money to list or advertise in directories, hoping to attract more customers.

With most industries (e.g. legal, financial, travel, health, etc.), the same content will work for different individual businesses. For example, if your site has 100 articles about ‘caring for pets’ (or ‘dental hygiene,’ or ‘travel destinations’) and all articles on your site end with a general call to action (e.g. ‘click here to book an appointment’), then all of your site’s content would work for almost all businesses providing pet care services (or dental hygiene, or travel services).

You could build sites filled with original content targeting different niches and geographical locations, drive traffic and improve search rankings for these sites, and then either lease these sites to local businesses for lead generation or sell them exclusive branding or advertising rights for a recurring fee.

Leasing virtual real estate is not dissimilar to leasing physical real estate. With a high-trafficked, high-ranking website, you can lease digital ‘real estate’ while maintaining control and ownership of the underlying asset (i.e. the domain), sell ‘signage’ advertising by letting your tenants brand your site with their logo and company details, and even let them do internal ‘fitouts’ by adding their information to the home page, ‘about’ page, contact page, etc.

How you structure the terms of the lease is completely up to you (ask a lawyer to help you structure your agreements). For example, you can:

Build A Lead Generation Website

You manage everything, keep the site updated with fresh content and point links in the content to your client’s website (tip: use a link redirection tool to manage your site’s destination links),

Lease Managed Virtual Real Estate

Your clients can pay you to manage the site and add content, change the theme, add plugins, etc.

Rent To Buy

This can work for a high value website. Your client leases the site for an indefinite or agreed period of time, after which they have the option to buy it from you and apply their ‘rent’ installments towards the full purchase price. In the meantime, they can run the site however they like (tip: keep a full backup of your site so if things don’t work out with a tenant, you can delete your WordPress site, reinstall your backup, change the password, and lease it to someone else).

This brings us to the next opportunity to make money with WordPress …

Build & Sell Or Buy & Flip Websites

If leasing your website seems too complicated, you can just sell it.

You can make money with WordPress building and selling, or buying and flipping websites on online marketplaces like Flippa

Build and sell and buy and flip websites on Flippa

(Build and sell and buy and flip websites on Flippa)

Sites like Flippa also allow you to buy and sell domains. Unless you have a truly valuable domain name, however, domains alone typically have far less resale value than domains with an established website that is already bringing in traffic and/or revenue.

This creates another opportunity for making money with WordPress …

Monetize Parked Domains

Do you own a great domain name that you’re just holding onto as a future project, or a domain that you eventually plan to sell but don’t want to spend too much time developing?

Instead of just letting your domain sit there, you can monetize it using a theme like CovertVideoPress, which lets you create a video website that automatically imports content from video sites like YouTube, creating pages around the keywords you specify, which you can then monetize with AdSense, links to affiliate product, etc.  ….

Monetize your parked domains with CovertVideoPress

(Monetize your parked domains with CovertVideoPress)

Don’t expect to make much money with monetized parked domains, but at the very least, it could earn you enough to cover the costs of renewing the domain until you are ready to sell it and put a few extra dollars in your pocket.

Making Money With WordPress – Useful Tips

Here are some useful tips if you are thinking about making money with WordPress:

  • Be the product of the product. If you want to help clients build a successful digital presence with WordPress, then build your website and your success with WordPress too! Everything you do to build your business using WordPress will add to your knowledge and experience and can be turned into a sellable service.
  • Focus on solutions not services. When thinking about the services you can provide, focus on the problems you will help businesses or clients solve with your services. You can find out what problems businesses are experiencing by joining a business network and online discussion groups.
  • Educate and empower others about WordPress. The more you educate and empower people, businesses, and new WordPress users about the benefits and advantages of using WordPress, the more WordPress products and services they will want to use. This benefits you, your clients, and the global WordPress community. It’s win-win-win!

If you specifically plan to focus on the WordPress niche (e.g. blogging about WordPress, reviewing WordPress solutions, developing WordPress applications, etc.), here are some additional tips:

  • If you need to build up your technical knowledge of WordPress, consider starting out by contributing to the WordPress developer community as a volunteer. There are many ways to get involved and contribute to improving WordPress, like helping with development and design, providing user support, adding to the WordPress documentation, helping to translate WordPress into other languages, improving accessibility, improving mobile apps, reviewing themes, etc.
  • If you are interested in connecting with other WordPress users and developers in your local community, check your WordPress dashboard for details of local WordPress meetups and WordPress-related events.
  • When your WordPress-related business is up and running, consider listing it in our WordPress Services Directory.   We refer visitors who need additional help with WordPress to this directory in many of our tutorials.

Making Money With WordPress – Summary

Hopefully, this guide has provided you with a number of money-making ideas and helped you see just how much opportunity there is to profit with WordPress.

In summary:

  • Businesses need a digital presence and WordPress is the leading platform for building a business web presence. WordPress powers almost 28% of all websites around the world and dominates the market for CMS-driven sites.
  • The continued growth of WordPress worldwide provides many new opportunities to earn money and generate new revenue streams servicing the WordPress user community.
  • You can make money providing a range of services to businesses that do not yet have a digital presence, from developing websites, to teaching businesses about the benefits and advantages of using WordPress.
  • Businesses in all niches use WordPress to power their sites and need help with digital marketing and digital management. You can make money providing a range of services to help businesses get better results online, e.g. consulting, virtual assistance,  content creation, traffic and lead generation, management, security, optimization, automating marketing processes, etc.
  • Once you know how to use WordPress, you can make money providing services to clients, build your own money-making sites, or do both, even if you lack technical skills like web coding.

With WordPress, there is no limit to what you can do, where you can go, and how much you can earn. We hope that you have found this guide to making money with WordPress useful and we wish you great success with your business!

How To Make Money With WordPress

Images used in this post were sourced from Pixabay, Shutterstock, and iStockPhotos.

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The Definitive Guide To Keeping Your Website Manageable & Organized

Learn how to keep your website and web content manageable and organized to stay on top of your digital business presence.

The Definitive Guide To Keeping Your Website Manageable & OrganizedToday and more than ever, businesses are feeling the strain of trying to stay on top of things despite growing pressure from competition, information overload, rapid technology changes and demands on their time and resources.

To remain competitive in the Digital Age, your business needs a digital presence, but more importantly, you need a digital presence that will help you get better results online without adding more chaos and unmanageability.

Many businesses end up with a web presence that quickly becomes unmanageable not because of poor web design or lack of content organization and structure but because the business itself lacks digital planning and education.

In this guide, we explain what it takes to stay on top of your digital business presence and show you how to keep your website and web content manageable and organized.

The Definitive Guide To Keeping Your Website Manageable & Organized

Most of us struggle to stay on top of things. The more we try to keep things organized and manageable, the harder it seems chaos wants to fight back.

Keeping your business manageable is difficult!

(Keeping your business organized and manageable is difficult!)

Keeping your business organized and manageable is difficult if you lack planning and systems. The same thing applies to the digital aspects of your business.

Having an unmanageable web presence results in:

  • Web pages with outdated information.
  • Content not being regularly published.
  • Neglected web management and maintenance tasks.
  • Increased vulnerability and exposure to security risks.
  • Missed opportunities to market and promote your business.
  • Missed opportunities to get found online.
  • And more.

Having a manageable website, on the other hand:

  • Creates a better user experience for visitors and allows site users to find what they are looking for faster and more easily.
  • Helps search engines like Google to better understand what your site is all about and to index your site and pages faster and more accurately.
  • Allows you to stay ahead of online competitors who cannot manage their web presence.
  • Allows you to grow an effective digital presence that will help your business get better results like more traffic, leads, sales conversions, etc.

Getting a website built for your business is the easy part … you can build your own website or get someone else to build it for you. The difficult part is keeping your web presence manageable and organized so it can work for you effectively and deliver your business better results.

We’ve posted previously about the need to create order before progress. No business can progress online until some form of order has been established.

For practical purposes, we’ll use the model below to help create order and manageability in our digital business presence …

Manageable digital business presence model

(Manageable digital business presence model)

The model we’ll use to create a manageable digital business presence is built on five successive and integrated layers:

  1. Digital Plan & Strategy
  2. Website Planning
  3. WordPress Website
  4. WordPress Posts & Pages
  5. Digital Content

Let’s explore each of these layers in more detail.

Digital Plan & Strategy

“We can only see a short distance ahead, but we can see plenty there that needs to be done.”

Alan Turing – Computer Science Pioneer

As mentioned earlier, many businesses end up with a web presence that quickly becomes unmanageable not because of poor web design or lack of content organization and structure but because the business itself lacks digital planning and education.

Digital business planning comes before website planning. It asks questions about the capabilities of your business to manage and grow a digital presence.

Most businesses lack time and resources and operate under considerable financial strain. They want immediate results to meet their needs and objectives in the short-term. The reality, however, is that creating consistent results online requires strategic planning and the implementation of great systems and processes.

A sound strategic digital plan has a direct impact on your website but it’s not all about your website. It also needs to takes the short-term needs and long-term growth of your business into account.

Digital Planning, then, is the first step toward creating a manageable digital presence and begins with formulating a clear digital vision for your business and developing strategies for setting and achieving the overall goals and objectives your business has set.

Businesses need a lot more digital planning before building a website

(Businesses need a lot more digital planning before building a website)

You should have clearly specified digital strategies before getting your website built, and these should include various actionable plans, such as:

  • A Digital Systems Plan specifying the systems you will need to implement manage, measure, and improve your results online.
  • A Digital Organization Plan defining the kind of team you will need to assemble to help you run and manage your digital presence.
  • A Digital Vehicle Plan defining the type of digital vehicle(s) you will need to build to realize your digital strategy.
  • A Digital Management Plan outlining how you are going to manage your digital assets and processes (including outsourcing).
  • A Digital Marketing Plan outlining how you are going to promote your business online, who your target audience is, etc.
  • A Digital Content Plan that will help you define what type of information you will publish to reach your target audience and how you will create and deliver this information.

Providing detailed information on the above areas is beyond the scope of this site. To help small businesses plan an effective digital presence, we have published a book called “The Small Business Digital Manager.”

‘The Small Business Digital Manager’ looks at why most small businesses end up with an unmanageable web presence almost as soon as they take their business online and why this leads to poor results, and shows you how to be in control of your digital business processes and get better results online using a systematic and doable approach.

In addition to the book, we have also developed a comprehensive online course that will help you implement a practical and effective digital plan for your business.

Website Planning

As stated in the previous section, planning your digital business presence should be done before planning your website. Your digital plan will not only help you understand how you will be able to manage and grow your business online, it will also help you plan the type of web presence you will need to build in order to achieve your goals and realize your digital vision.

Digital business planning is important because planning your website involves different types of planning, such as:

Website Organization Planning

This involves not only planning the aesthetic components (i.e. web design, page layout, color scheme, etc.) and functional elements of your website (i.e. technical features), but also its structural form (pages, content, site navigation, etc.) taking into account how all of this will affect things like usability, user experience, SEO, etc.

The above is the obvious kind of website planning most people do when they think about getting a website. What’s not so obvious to many people until after their website is built, is …

Website Management Planning

This type of website planning doesn’t focus on how your website will look or what it will do, but on how you will manage it.

For example, let’s say that your business needs a website with:

  • Full e-commerce capabilities to sell products or services online,
  • members-only area where customers can view their order details,
  • private login section where resellers or affiliates can download confidential information such as price lists or marketing materials,
  • marketing blog for traffic generation where your staff members can post news and special announcements about your products or services,
  • backend administration area with individual logins and passwords that grants special privileges to different groups of users so only certain people can add or edit information, while only others can view reports, perform administrative tasks, etc, and
  • support helpdesk to handle customer issues and provide answers to commonly asked questions.

You could get a web developer to help you plan and build a web presence that integrates all of the above features and functionality, but they probably won’t help you with the planning involved in figuring out how you are going to manage all of the work involved in running and maintaining the above.

To figure out how you are going to manage all of the above, you will need to have a clear understanding of your business resources and capabilities, which is a function of the digital planning process and not the website planning process. Hopefully, you will get this done first before spending time or money getting your website built to avoid having an unmanageable web presence.

Website management planning also involves planning the integration and management of external services and features in your web presence.

For example, let’s say that in addition to all of the features discussed above, you also want to be able to monetize your website presence by allowing other businesses to advertise on your site or list services on a directory and that you plan to add various affiliate links throughout your web content.

This requires planning and systems. You would need to integrate the following systems with your website and manage these as well:

For all of the above reasons, when planning your website we recommend working alongside the specifications of your digital business plan.

Website Planning Process

(Website Planning Process)

We have created an entire training module to help you plan your website with detailed step-by-step tutorials, downloadable templates and checklists, and more. For more details, go here:

Important Info

Planning your digital presence and website is important. Even if you already have a website, we recommend checking out the above links and resources, as these provide essential information that will help you avoid making costly mistakes.

Let’s now turn our attention to a digital system that will allow you to build and run an effective and manageable web presence … all at minimal cost and without technical skills required!

The Definitive Guide To Keeping Your Website Manageable & Organized

WordPress

For just one moment, try to picture what it would be like to have access to a tool that lets you easily build anything online you want for whatever purpose you need.

Imagine too, that you can also add any function you like whenever you want and even turn this into something completely different, all with just a few clicks of the mouse, no coding skills or technical expertise, with minimal cost and without having to start from scratch every time you want to change or add things.

That’s WordPress!

WordPress is a powerful, flexible, and easy-to-use free software application that lets you build any type of website you like for any purpose you want, for commercial or personal use. You can start with a simple and basic website and add more functionality only when and as you need.

So … let’s think of WordPress as a digital ‘system’ that can help bring order and manageability to your digital business presence using three basic sublevels or subsystems:

  • Subsystem 1: Website
  • Subsystem 2: Posts & Pages
  • Subsystem 3: Content

WordPress can bring order and manageability to your digital presence

(WordPress can bring order and manageability to your digital presence)

WordPress Website

We provide hundreds of detailed step-by-step tutorials devoted to helping you understand all the benefits and advantages of using WordPress to power your website or blog.

If you’ve never heard of WordPress before, we recommend starting with our Introduction To WordPress tutorials.

If you know a little bit about WordPress already, the rest of this guide is going to help you understand WordPress from a different perspective. We’ll begin by exploring some of the features of WordPress that will make your web presence manageable and allow you to grow your business online in an organized manner.

WordPress Post & Pages

Posts and pages are the main ‘containers’ in WordPress that hold all of the content you want to display on your website.

Once your WordPress website has been installed and configured, almost all of the work you will do will involve using WordPress posts and pages.

To learn about the main differences between WordPress Posts and WordPress Pages and when to use each type, see the tutorial below:

Depending on the type of website you plan to build, modified versions of posts or pages called Custom Post Types may also be used.

For example, if you plan to sell products or services online, you would probably choose an e-Commerce theme for your website with posts that have been modified to display product or service information to potential buyers. Other custom post types used to display specific information in WordPress websites include testimonials, portfolio pages, real estate property listings, directory pages, forum pages, etc.

Some WordPress Themes also allow you to choose different post formats (e.g. videos, images, quotes, links, etc.) when creating a post to display specific types of content.

WordPress posts, pages and custom post types and formats not only help keep your website manageable, they also include features and functions that allow you to keep your information and data organized as well.

For example, as a website administrator, you can view, edit, and manage all of your posts and pages inside your WordPress dashboard using the Table of Posts and Table of Pages

The WordPress Table of Posts keeps all of your posts organized

(The WordPress ‘Table of Posts’ keeps all of your posts organized)

WordPress also provides features called ‘widgets‘ that let you organize information for users and visitors and display these on your site in areas like the sidebar, footer, and header sections. Widgets lets you group, organize, and display information on your site, like a menu of specific pages, or a list of recent or archived posts, links, content categories, tag clouds, etc.

To learn how to use widgets to keep your information organized in WordPress, see our tutorial series below:

Digital Content

Your web content is contained inside your posts and pages, which are contained inside your WordPress website.

The key to having an effective and manageable website with organized content, then, is to understand the main features of WordPress and how these all work seamlessly together …

WordPress: a system of systems

(WordPress: a system of systems)

WordPress: A Digital System Of Systems

If systems and processes bring order and manageability to your business, then think of WordPress as a digital ‘system of systems’ for bringing order and manageability to your web presence.

Many of these digital systems are built into WordPress itself in the form of features and core functionality, and other systems can be configured and seamlessly integrated with the WordPress platform to add new features and functionality, such as WordPress Themes and WordPress Plugins.

Let’s take a deeper look, now, at the three basic levels of WordPress described above and drill down into the other subsystems that exist within these.

Useful Tip

We discuss many WordPress features that can put you in complete control of your website here:

WordPress Website

Starting at the highest level of order, in terms of organization, WordPress has a number of subsystems that allow you to control and manage all areas of your web presence:

WordPress Content Management System (CMS)

WordPress not only lets you build any type of website you can imagine, it also comes with a very powerful built-in Content Management System …

Want a manageable website? Use a CMS!

(Want a manageable website? Use a CMS!)

WordPress is, in fact, the world’s leading CMS application. The WordPress CMS provides an invaluable system for keeping your website manageable and your web content organized.

The WordPress CMS not only lets you easily manage your website and keep all of your content organized, it also stores all of your website data inside a database on your server, which allows you to easily backup and restore your data and perform tasks like global search and replace and other maintenance and upgrade tasks.

To learn more about the benefits of using the WordPress CMS, see the tutorial below:

WordPress Settings

Knowing how to expertly configure WordPress settings after the installation process is one of the keys to creating and running an organized and manageable website.

Many aspects of marketing and managing your web presence with WordPress can also be automated simply by choosing a good web hosting environment, knowing how to configure various core and plugin settings, such as traffic generation, SEO, and backups, and integrating these with external services to access statistical reports, social metrics, and more.

Some of the more useful WordPress system settings that are specifically designed to help make your website more manageable include:

Media

The WordPress media settings and WordPress media library allows you to store, manage, and organize your media files (e.g. images, audios, videos, etc.)

To learn how to configure WordPress media settings and use the WordPress media library, see the tutorials below:

Permalinks

Permalinks let you create search engine friendly URLs and help keep your content organized for search engines and visitors.

To learn more about the benefits of using WordPress permalinks and how to set it up, see the tutorial below:

Tools

WordPress provides various tools that allow you to add content to your site while browsing the web, transfer content from one WordPress site to another using export and import features, and more.

To learn more about the WordPress Tools section, see the tutorial below:

Users

WordPress lets you assign different roles and capabilities to users (e.g. Author, Editor, Administrators). This not only helps you to better manage your web presence, it also prevents other users from turning your site into a disorganized mess.

For example, if you assign users the role of ‘contributors’ or ‘authors,’ they can add to and help grow your site’s content, but they cannot edit or change the parameters that help keep your content organized, only ‘editors’ and ‘administrators’ can do this.

To learn more about assigning users different roles and capabilities, see the tutorial below:

WordPress Themes

Many website building applications nowadays use web templates to speed up the web development process. WordPress takes this concept much further through the use of Themes.

Themes provide an effective and efficient system for organizing your site’s web design and the layout of its pages and web elements. The basic concept behind using WordPress themes is that you can completely change (i.e. ‘morph’) the ‘look and feel’ of your entire website with just a couple of mouse clicks without affecting any of the underlying functionality or content that you have already set up for your site.

To learn more about using WordPress Themes, see the tutorials below:

WordPress Plugins

Another powerful type of organizational system for your WordPress website are WordPress Plugins.

Plugins are like ‘modular addons’ that plug into your website and instantly add all sorts of functionality to your web presence with just a few mouse clicks. Many plugins work right out of the box and some require configuring additional settings.

The basic concept behind using WordPress plugins is that you can start with a very simple WordPress installation and instantly enhance and expand your site to do just about anything you can imagine very inexpensively and without touching your site’s underlying code just by installing a plugin.

Plugins, therefore, not only add additional functionality to your site, they can also integrate complete ‘management’ systems and many of these will also automate most of the processes involved.

For example, earlier we talked about integrating various management functions within your website. With WordPress, this can all be done using inexpensive plugins that are simple to install and easy to configure and use.

So, to add a complete e-commerce management system to your website, just install a WordPress e-commerce management plugin. Want an affiliate management system to go with your e-commerce site? Then add an affiliate management plugin. How about a private membership area where your customers can download information not available to regular visitors? Just add a membership management plugin.

You can also add WordPress plugins for managing advertising banners on your site, keeping your website legally compliant, managing online courses and event registrations, running customer support helpdesks and training, running directories, tracking and managing content links on your website and adding loads of other functionality and enhancements.

To learn more about using WordPress plugins, see the tutorials below:

Site Navigation

The better you can organize how visitors and search engines find content on your website, the better the user experience and search engine rankings, which can translate to more traffic and more profits.

WordPress provides a number of management systems for keeping your site’s navigation organized. These include using custom menus, widgets, breadcrumbs, and adding both visitor site maps and search engine sitemaps to your website.

WordPress Posts & Pages

As mentioned earlier, WordPress posts and pages are the main form of ‘containers’ used to provide information to your website’s users and visitors.

WordPress posts and pages, however, also provide systems for managing and organizing your content and information. These include:

Unique Post/Page ID

Every post and page you create has a unique ID. This lets you perform a number of management functions, such as grouping and displaying certain posts or pages by ID, filtering out posts or pages from menus, etc.

To learn more about post and page IDs, see this tutorial:

Post/Page Date

Posts and pages can be organized and sorted by dates. To learn more about using this feature and some of its benefits, see the tutorials below:

Post/Page Status

Posts and pages can be organized and sorted by their status (e.g. Published, Draft, Private, etc.).

To learn more about using this feature and some of its benefits, see the tutorials below:

Post Categories

Post categories are a powerful management system for keeping your posts organized by related topics on your website. They also provide benefits for site visitors (easier navigation) and search engines (better indexing).

To learn more about post categories and their benefits as an organizational and management feature of your WordPress site, see these tutorials:

Post Tags

Like post categories, tags provide a system for managing and organizing content on your site at a more granular level.

To learn more about setting up and using WordPress tags, see the tutorials below:

Post Authors

Earlier, we discussed how WordPress allows you to assign different roles and responsibilities to users, giving them access or restricting access to various management features and capabilities on your website.

WordPress also allows you to have multiple authors for your posts. This not only provides certain benefits in terms of being able to search, sort, filter, export, and organize content on your site via post authors, it also adds a collaborative dimension to how content is managed and created in your digital presence.

To learn more about post authors, see the tutorials below:

Post/Page Settings

WordPress posts and pages include many additional settings that let you administer, manage and organize content and information on your website. These include built-in WordPress functions such as scheduling posts and pagespost excerpts, comments, featured images, and post revisions, as well as functions that can be added using plugins, such as SEO features, social sharing, custom fields, and more.

Web Content

The last level we need to explore is how to keep your web content organized and manageable.

So far, we have seen that if you create and follow a strategic digital plan for your business, plan your website with attention to important details like how you will manage things, and learn all you can about all of the WordPress features that allow you to easily manage, organize your digital presence and automate your marketing, then all you should be left with is planning, creating and publishing content.

WordPress provides many features inside your Posts and Pages that allow you to work efficiently and in an organized manner to create and publish content quickly and easily. This includes separate fields for adding and editing post titles and content, word counters, a visual content editor that lets you easily create, paste, or format text and insert media into your content such as videos, audiosimages, and image galleries, built-in features that let you add hyperlinks to internal content or external sites, eliminate distractions while writing, and perform various functions within your content editor, and the ability to perform additional tasks depending on what plugins you have installed (e.g. adding tables or adding scripts and codes to your content using shortcodes).

WordPress even lets you organize and present content that you have published in different areas of your site inside a new post or page.

For example, if you copy the URL of one of your posts or pages (or any WordPress site) and paste it into your content on a separate line, WordPress will turn the link into a reference like this:

Index Of WordPress Tutorials – WPCompendium.org

Go here for a step by step tutorial on how to do the above:

Now … what if you want to display a directory or a list of all of your content on a separate page or post?

Easy, you can use a plugin to create a site map for your readers like the one we use here, or if you want to create a nice visual content directory like the one we use here and throughout our site, then use a plugin like ContentViewsPro

Display other WordPress posts and pages inside a post or page using ContentViewsPro

(Display other WordPress posts and pages inside a post or page using ContentViewsPro)

As you can see, with WordPress you can have a manageable website and organize your web content at a macro and granular level.

Idea

If you need help creating a content strategy or content for your business, we recommend subscribing to our comprehensive and 100% FREE content creation course:

Summary

Many businesses develop an unmanageable web presence because they do not start by creating a strategic plan to manage their digital business effectively and don’t implement systems that will allow them to get better results online in an organized and manageable way.

WordPress is more than just a web platform. It is a digital ‘system of systems’ with many powerful features that allow you to have a manageable website, organize your content at a macro and granular level, and help you manage your web presence effectively at minimal cost and without requiring coding skills.

If you find that trying to stay on top of your digital business has become too chaotic and unmanageable and you would like to start getting better results online, then we recommend beginning with just two simple steps:

  1. Download and read ‘The Small Business Digital Manager‘ to learn why small businesses end up with an unmanageable digital presence and how to turn things around, and
  2. Educate yourself as much as you can about the benefits of using WordPress to planbuild, managegrow, and automate your digital business. To help you do this, we provide hundreds of detailed WordPress step-by-step tutorials for FREE covering all aspects of WordPress.

We hope that you have found this guide on how to keep your website and web content manageable and organized useful.

The Definitive Guide To Keeping Your Website Manageable & Organized

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The Challenges Of Educating, Teaching & Training New WordPress Users

Empowering new WordPress users to get results from their WordPress websites is challenging and requires an effective WordPress training and education system!

Do You Sell WordPress Services?Do you build WordPress sites for clients or provide services that require you to educate and train people to use WordPress?

If so, no doubt you’ve probably experienced some of the challenges of educating, teaching, and training new WordPress users.

Search online or visit forums and discussion groups frequented by WordPress service providers, web developers, web designers, etc. and you will see that the question of “how to train WordPress clients” frequently comes up …

How Do You Train Your WordPress Clients?

(“How Do You Train Your WordPress Clients?” Source: WordPress Experts – LinkedIn Groups)

Having spent well over a decade as a WordPress educator and trainer working with businesses of all sizes, I am well aware of the challenges of educating and training new WordPress users.

In fact, I have spent years systematically trying to address these challenges in order to develop an effective system for training and empowering WordPress users.

This article explores the challenges of not only educating, teaching, and training new WordPress users, but also how to do this in a way that will empower users to get better results online using WordPress.

Info

In addition to this article, see The WordPress Paradox and our guide on how to effectively train and empower new WordPress users.

The Challenges Of Educating, Teaching & Training New WordPress Users

WordPress is easy to use when you know how but hard to explain to someone who has never heard of WordPress before.

Learning how to use most technologies often requires undergoing a steep learning curve and WordPress is not different.

The real challenge with teaching someone how to use WordPress, however, is not showing them how to post content on their website, but teaching them how to become a self-empowered WordPress user who has control of their digital presence and who can achieve better results online by learning how to configure, combine, and use all of the different aspects and elements of their WordPress site.

Most WordPress training methods, courses, and resources don’t do this. At least not in a systematic way where the end result is to help new users become completely self-empowered.

As explained in The WordPress Paradox, anyone can be in complete control of their own web presence and create the results they want with WordPress without requiring technical skills like coding or programming.

A self-empowered WordPress user, then is someone who is in complete control of their web presence and does not depend on people with technical skills to help them get basic things done on their site, like:

  • Adding new pages and posts.
  • Publishing and editing content.
  • Uploading files and adding images, videos, etc. to their site.
  • Managing and maintaining their site and keeping their content, software, files, and database updated.
  • Performing file and data backups.
  • Installing, configuring, and updating plugins and themes.
  • Configuring and tweaking their site’s settings.
  • Using widgets, shortcodes, RSS feeds, etc.
  • Automating various management and marketing processes.
  • Troubleshoot common WordPress errors.
  • And a whole lot more.

Helping new WordPress users become self-empowered so they can learn how to do all of the above themselves, however is quite challenging and requires an effective training system that will:

  • Fully educate users about WordPress and the practical benefits and advantages of using the WordPress platform,
  • Show users how the unique and powerful features of WordPress can help them achieve the results they want, and
  • Empower users to have complete control of their web presence.

Put into simpler words, an effective WordPress training system has to help users answer the following questions:

  1. Why Do I Need WordPress?
  2. How Do I Get Results Using WordPress? 

There’s a lot of content written about WordPress, but as we’ll soon see, most of it is not directed at the audience that needs it the most. This is the real challenge of educating, teaching, and training, new WordPress users. To better understand and address this challenge, let’s break things down into the following sections:

  1. Challenges of identifying WordPress end users and their needs.
  2. Challenges of providing WordPress education and training services.
  3. Challenges of creating effective WordPress training resources.
  4. Challenges of implementing effective WordPress training methods.

Let’s go through each of these sections …

The Challenge Of Identifying WordPress End Users & Their Needs

The first step to addressing the challenges of educating, teaching, and training people about WordPress is to work out who needs to learn what about WordPress.

Who Needs WordPress Education & Training?

For the sake of keeping things simple, let’s divide our audience of WordPress users into two main groups:

  1. People who are technically-minded (we’ll call these WordPress users technically inclined)
  2. People who are not technically-minded (we’ll call these non-techie WordPress users technically declined)

WordPress users tend to be either technically inclined or technically declined

(WordPress users tend to be either technically inclined or technically declined)

The WordPress Economy is made up of both technically ‘inclined’ and technically ‘declined’ users.

Technically inclined people typically don’t mind spending time learning how things work. They are often autodidactic (self-teaching) and can easily learn WordPress using free resources like the WordPress Codex, searching online for answers, going through tutorials posted by other WordPress users, and by participating in forums, user groups, online discussions, WordPress meets, etc.

Technically declined people, on the other hand, want websites they can manage themselves but they are averse to learning ‘technical’ stuff. They don’t want to learn how to edit code, install scripts, learn web programming languages, etc. They just want results from their websites.

As we explain in our guide on how to effectively train and empower new WordPress users, technically declined users don’t want to learn how a fishing rod works, they just want to “catch fish.”

As a general statement, then, technically inclined people (e.g. website developers) provide web services to technically declined people (e.g. small businesses). This creates an interdependency between these two groups.

Technically inclined and technically declined users

(Technically inclined and technically declined users … one of those “circle of life” things!)

As we’ll see in a moment, this interdependency adds to the challenges of educating, training, and teaching new WordPress users.

Sticking with our classification system for now, let’s further divide technically ‘declined’ users into two subcategories:

  • Technically declined people who do not use WordPress (yet), and
  • Technically declined people who will need to use WordPress

Technically declined users are your prospects and clients

(Technically declined users are your prospects and clients)

Technically declined people who are not using WordPress yet are your prospects. This group of people need to be educated about the benefits and advantages of using WordPress, as some of them may not even have heard about WordPress and include business owners, people planning to start or take a business online, would-be bloggers, etc.

Technically declined people who already have a WordPress site or blog are your clients. This group of people not only need to be educated about the benefits and advantage of using WordPress but also be taught how to use the many different features and functions of WordPress to achieve better results online using their websites or blogs.

So … prospects need WordPress education and clients need both WordPress education and WordPress training.

Technically declined users need WordPress education & training

(Technically declined users need WordPress education & training)

So far, we have identified two different groups of ‘technically declined’ users who have different WordPress education and training needs.

Let’s go back to our technically inclined users for a moment.

Technically inclined users can also be divided into two subcategories:

  • DYIselfers who want to learn WordPress in order to build, manage, and grow their own web presence, and
  • Website developers, web designers, etc. who want to learn WordPress to help other people build, manage, and grow their web presence.

Technically inclined WordPress DIY users and service sellers

(Technically inclined WordPress DIY users and service sellers)

We don’t need to be concerned about DIY WordPress users here, as they have the drive and motivation to seek answers for themselves and can easily teach themselves everything they need to know about WordPress from the myriad of WordPress resources that are currently available.

The important relationship I want to focus on is the interdependency between technically inclined WordPress service sellers who need technically declined prospects and clients to sell their services to.

Technically-minded people who can teach themselves WordPress don’t need general WordPress services like website development, WordPress maintenance, etc. as they can easily learn this themselves.

People who provide general WordPress services, then, need technically declined prospects and clients who will pay for their services.

If, for example, one website developer needs 10 clients to stay in business, then, logically, the “WordPress Economy” must consist of a much larger number of technically declined end users …

Non Techie WordPress users make up the bulk of the WordPress Economy

(Non techie WordPress users make up the bulk of the ‘WordPress Economy’)

Clearly, then, non techie WordPress users make up the bulk of the WordPress Economy. They are the largest end user group of WordPress products and services and are ultimately the ones responsible for keeping the WordPress industry alive and growing.

Even most WordPress developers, plugin developers, theme developers, etc. ultimately have to service non techie WordPress users to stay in business.

The main challenge with educating, teaching, and training new WordPress users we need to be concerned about, then, is found in the interdependency between technically inclined service sellers and their technically declined prospects and clients …

Technically inclined users sell WordPress services to technically declined users!

(Technically inclined users sell WordPress services to technically declined users!)

Technically Declined WordPress Users Want Self-Empowerment, Not Dependency

The challenge of educating technically declined users about WordPress is that most don’t care about the technology that powers their website. Non techies don’t want to become web developers and they are not interested in messing with code and scripts and learning web languages. That’s why they pay people like website developers to do technical stuff for them.

Most website owners don't want to learn technical stuff, they just want results!

(Most website owners don’t want to learn technical stuff, they just want results!)

Most non techie WordPress end users, however, care about getting results. They don’t care if their websites are built with techno poop as long as it brings them more customers, more leads, more sales, more subscribers, etc.

Technically declined users not only want better results, they also want to feel that they are in complete control of their web presence. WordPress education and training that will empower users to be in complete control of their web presence begins by teaching prospects and clients about the benefits and advantages of using WordPress.

We have created an entire Introduction To WordPress training module devoted to explaining the benefits of using WordPress to non-technical users. We also emphasize opening with the benefits when training new clients as described in our guide on how to effectively train and empower new WordPress users.

Some of the benefits and advantages of using WordPress that prospects and clients should know about are covered in the tutorials we’ve created below:

If you sell WordPress services to non-techies, ask yourself:

  • What kind of systems, tools, resources, and content do I need to create or have access to in order to truly educate and train non-technical WordPress users and fully empower them to get better results online?
  • Are the current methods I am using to educate and train my prospects and users enough to help them become self-empowered WordPress users, or are there things I am not teaching them about because this would adversely affect my business? 

This brings up the next challenge …

Challenges Of Providing WordPress Education & Training Services

Technically declined users “don’t know what they don’t know” about WordPress and websites in general. They mostly depend and rely on the advice of experts.

For most non-techies, the first point of contact and main source of information about things related to websites is their website developer.

Clients expect to be trained on how to use their new websites. Making website developers responsible for educating and training clients, however, can be challenging because:

  • Training clients is not the core focus of a website developer’s business, and
  • Many website developers believe that fully empowering users to manage their own sites is “bad” for business.

The Core Business Of Website Developers Is Not WordPress Training

The core business of website developers is selling web services and doing technical work for clients, not creating client training systems and providing WordPress training and education services.

Providing web services is full-time work ... so is creating training systems!

(Providing web services is full-time work … so is creating training systems!)

Building a web services business is full-time work. So is creating and maintaining effective client training systems.

As the main focus of most website developers’ businesses is selling web services, many will not invest the time, effort, or the resources required to plan, document, implement, and maintain effective client training systems.

Many website developers regard WordPress training and education as an afterthought of the sales process, i.e. a convenient way to hand over a completed website project to the client, instead of the beginning of the client’s journey towards digital self-empowerment and self-reliance.

Because of this, many website developers provide clients with only basic training on how to use their new WordPress sites.

This creates another challenge for both users and service providers …

More Cost For Users & Less Time For Servicing New Clients

If all the client receives from their website developer is very basic training, what happens when clients need to get things done outside of the training they’ve been given?

Are website developers going to be available 24/7 to service their client’s every need, answer every question they have, and solve every problem they experience? If so, will they continually charge their clients for this?

Clearly, most service providers can’t afford to provide 24/7 training and support for free. While charging clients for time spent training, answering questions, and helping them solve problems makes business sense, this also has a profound financial impact on both the service provider’s and the client’s business.

For example:

  • Answering ‘quick’ questions from clients for free will eat into the service provider’s daily workload, increase their costs, and lead to opportunity losses, but charging clients for ongoing training and assistance will increase ongoing client costs which can lead to higher client attrition rates.
  • Adding client support and training services requires the implementation and maintenance of additional systems and processes which can increase the strain on existing resources and reduce the time service providers have to find and service new and existing clients.

Training clients to use WordPress, then, can be a double-edged sword that will cut into both the client’s and the service provider’s business.

There is, however, another challenging aspect to website developers providing clients with WordPress training …

Is Self-Empowering WordPress Users “Bad” For Business?

Suppose your business is building WordPress websites and you have just finished building a new website for a client. Now you have to train them to use WordPress.

What is the main objective of training your clients to use WordPress?

Is it to help them become self-empowered so they can learn how to be in complete control of their own web presence, or is it to keep them dependent on using your web services so you can stay in business?

Businesses that sell web services depend on clients to stay in business.

As we explain in The WordPress Paradox, however, WordPress is becoming progressively easier for non-techies to build, manage, and grow their own web presence without requiring knowledge of coding or web development or even the assistance of outsourced service providers.

There is no reason, therefore, why non-techies couldn’t do everything themselves if they really wanted to. The main problem for non-techies, then, is that their most trusted source of WordPress help and advice (i.e. their website developer) has no financial incentive or motivation to educate their clients not to need their services.

The reasoning behind this is obvious. Service providers who rely on clients depending on their services feel that they would be out of business if they were to truly empower their clients to use WordPress in its fullest capacity …

Businesses that sell web services need dependent clients to stay in business

(Businesses that sell web services need dependent clients to stay in business)

As we also explain in The WordPress Paradox, this creates a conflict of interest. Clients have an implicit expectation that their website developers will help to empower them by showing them how to use WordPress to manage and grow their sites, but the core business of a website developer in not to train clients but to find and keep clients who will depend on their services to stay in business.

This conflict of interest often results in many service providers ‘holding back’ on the information they present to clients and only showing them how to do very basic stuff, like how to create a post or add and publish content on their site.

The thing about WordPress, is that even seemingly ‘basic’ tasks like showing someone how to create a WordPress post are, in fact, quite complex when you break down all of the processes involved …

Even tasks that seem basic in WordPress can be quite complex to teach!

(Even tasks that seem basic in WordPress can be quite complex to teach)

How you teach someone to create a post in WordPress depends on whether your goal is to keep clients dependent on using your services or help them become self-empowered WordPress users.

This difference is explained in the next section.

Useful Tip

We believe that empowering new WordPress users is actually “good” for business, because the more you educate and empower WordPress users and teach them all they can do with WordPress to grow a successful business online, the more WordPress services and products they will want to use …

Why empowering WordPress users is good for business

(Why empowering WordPress users is good for business)

Challenges Of Creating Effective WordPress Training Resources

The previous diagram shows how something as seemingly basic as creating a new WordPress post requires knowing how to use many different interlinked processes, sections, features, functions, settings, options, buttons, etc. It also involves teaching users what to do before, during, and after completing each step of the process.

An effective WordPress education and training resource for non-technical users, then, needs to organize the information in a logical step-by-step sequence and deliver it in the right context using non-technical terminology. It can’t assume that users know things they may not know and it can’t have ‘missing’ steps.

Creating this kind of resource for non-technical users requires meticulous planning and incredible attention to detail. Most WordPress training resources are not created by people whose goal is to help new WordPress users become self-empowered.

This includes:

  • Info products and guides that have been quickly cobbled together by internet marketers looking for quick ‘niche’ profits,
  • ‘Quick-Start’ PDF guides or training videos that contain incomplete and/or outdated information.
  • 1-2 hr training sessions that overwhelm users and leave them with more questions than answers at the end of the session.
  • Other WordPress training methods built by ‘compiling’ any or all of the above.

As I stated earlier, most service providers need clients to remain dependent on using their services. If this is their aim, then why would they go through all of the time-consuming and frustrating effort of putting together training resources where the end goal is to help clients no longer need their services?

Even if you start out with the goal of helping non-technical clients become self-empowered WordPress users, there are still many challenges involved in putting together an effective WordPress training resource.

Let’s quickly go through some of these …

WordPress Training Resources Created By Techies For Techies

Most WordPress tutorials and resources found online (including the official WordPress Codex) are created by technically-minded users to help other technically-minded users learn how to do techie stuff like tweak code, customize templates, etc.

These tutorials are useful for web developers and other WordPress service providers. They are not aimed at helping code averse non-techies.

WordPress Training Resources That Assume To Know What Clients Need

Many website developers believe that building, configuring, and maintaining websites is best left to technical experts. Some will even argue that users would “stuff things up” if they were allowed to manage their own sites …

Many website developers believe clients will "stuff things up" if they manage their own sites!

(Many website developers believe clients will “stuff things up” if they manage their own sites)

Although many website developers will cite years of experience to back up their belief, ultimately these are ‘assumptions.’

Empowering users means giving them a choice by educating clients about their options and then letting them make an informed decision about how they would like to proceed.

For example, performing WordPress maintenance is not a hard or time-consuming task once you know what to do. Most aspects of the process can even be automated.

If your approach is to empower users, you would let them know this and then let them choose whether they would like to invest the time to learn how to perform maintenance on their own sites or pay you to perform the service for them.

WordPress Training Resources That Are Hard To Keep Updated

WordPress and many of its features, plugins, and themes are continually being improved and constantly updated. This makes it hard to keep training documentation and information up-to-date.

Many online tutorials contain outdated or obsolete information about WordPress because the authors of these resources have no document management systems or processes for keeping their information updated. Without an effective document management system, it’s almost impossible to keep track of what changes have made in your documentation, where updates need to be made, who has which version of what training resource, etc.

Many WordPress training resources are produced, delivered, and distributed in formats that are inherently difficult to keep the information up-to-date. These include eBooks, PDF guides, videos, etc.

WordPress ‘Step-By-Step’ Training Resources That Are Not Really ‘Step-By-Step’

The World Wide Web has been described as being like an endlessly vast and chaotic library where the books are randomly scattered everywhere. All the information you want is out there but finding what you need when you need it the most is incredibly difficult and very time-consuming.

Most new WordPress users don’t know what they are looking for until they run into a problem or get stuck and need help.

This creates a number of challenges. For example:

  • If the user needs to have taken prior steps before moving forward, they can’t move forward, until they find out what all those prior steps are.
  • If you are describing what users need to do to achieve a specific outcome or result, then you will need to have already created all of the supporting documentation and tutorials the user will need to refer to. Otherwise, you are just telling people “what” to do but not actually teaching them “how” to do it and users will be left hanging in mid-process with nowhere to go.

Many training resources that claim to be ‘step-by-step’ are, in fact, more like overviews of processes and contain lots of missing steps. This can create confusion and lead to users ending up with more unanswered questions than results.

Challenges Of Implementing Effective WordPress Training Methods

The last challenge of educating, teaching, and training new WordPress users is how to implement WordPress training methods that are truly effective.

Again, this comes back to whether the end goal of your training is to keep users dependent on your services, or truly empower them to be in control of their WordPress sites.

Many service providers want clients to remain dependent on using their services and use ineffective methods to train their clients.

If your goal is to truly and effectively empower users to learn WordPress, then you will need more than just methods. What’s required, is an effective WordPress education and training system.

If you go back to the opening screenshot at the top of this page where WordPress service providers are asked “how to train WordPress clients,” we can see that their responses are all based on using methods, e.g.:

  • ‘Quick Start’ PDF guides or ebooks
  • Video tutorials and screen capture videos
  • ‘1-on-1’ sessions or group meetings, workshops, phone calls, etc.
  • No training – Give users link to support forums and let people figure things out on their own.

Most of the training given to new users, then, is basically just a loose collection of methods, put together for the convenience and ease of the service provider, delivered in a format where the information is difficult to keep up-to-date, and where the end goal is really just to make the client feel good enough about the service provider to keep using their services.

To have a truly effective WordPress education and training system that empowers new WordPress users to be in complete control of their web presence, the focus has to be on the user, not the service provider.

This is difficult enough to do without the conflict of interest that exists between most service providers and their clients. Not only would you have to make sure that the training information you are providing is comprehensive, ‘step-by-step,’ and up-to-date, but to be truly effective, your WordPress training system would also have to allow users to keep finding the answers for themselves when they have questions or get stuck and need help.

The Missing Element Of An Effective WordPress Training System That Can Empower Users

To have a truly effective system that can educate, teach, and train new WordPress users to become self-empowered requires an immense library of information about WordPress. Not only that, but this information has to be very well organized, easy to use, easy to navigate, and easy to keep up-to-date.

All you would have to do, then, to effectively train new WordPress users is:

  1. Show users how to access and use this vast library of WordPress training content, and
  2. Direct users back to this resource any time they need help with WordPress or using their sites.

Given the fluid and evolving nature of WordPress, creating a comprehensive repository of WordPress tutorials that can empower non-technical WordPress users to learn how to create better results online by themselves is a massive challenge.

Even the section in the official WordPress Site dedicated to helping new WordPress users tends to gravitate in some areas towards technical-minded users and feels more like a place for learning definitions than a WordPress training site.

Here at WPCompendium.org, our focus is 100% on helping non-technical WordPress users be in complete control of their digital presence and create the results they want online using WordPress.

We have spent years building a comprehensive WordPress training content library that includes hundreds of detailed step-by-step tutorials organized in logical sequence and fully interlinked. Our written tutorials show users how to build, manage, and grow a successful presence online using WordPress with no coding skills required and at minimal cost.

We have also developed a WordPress user tutorials plugin that allows users to instantly access all tutorials on this site plus hundreds of WordPress video tutorials from their own WordPress dashboard.

While this site is still a work in progress and far from complete, we believe that there’s probably no better site for training non-technical WordPress users than WPCompendium.org. All of the tutorials on this site are FREE and anyone is welcome to use it to train their clients, staff, etc.

We hope that you have found this article useful.

Practical Tip

For more help training non-techie clients, staff, and self-learners, refer to our FREE WordPress online training guides below:

The Challenges Of Educating, Teaching & Training New WordPress Users

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