WordPress 5.0 is a significant step in this direction and the changes WordPress introduces with the new version will provide many benefits to non-techies and non-coders in the future.
This comprehensive guide, then, is aimed at helping non-technical users understand where WordPress is going, why WordPress has introduced these changes, and what these changes will mean to you. This section contains links to in-depth tutorials that will help you understand and apply these new changes to your website and the way you create content online.
WordPress 5.0 – Why
As discussed in ‘Non-Techies Are The Future Of WordPress: WordPress Gutenberg & The WordPress Paradox’ if you are a non-technical person working in a business where everyone else is also a non-techie, non-coder, non-web developer, or non-digital marketing expert and your business wants a web platform that can deliver better results, then your best option is to choose a technology platform where things are made so simple, automated and easy to use that you don’t even need to understand how the technology works to get the results you want.
As a non-technical user who has been observing the evolution of WordPress for over a decade, this seems to be the direction they are heading, and WordPress 5.0 is the first step toward this destination.
The introduction of the new WordPress content editor, called Gutenberg (after Johannes Gutenberg, who invented the printing press over 500 years ago) is part of a plan to transform WordPress into something bigger than just a website publishing and content management platform.
As the video presentation below recorded at a WordCamp held in Nashville, U.S.A. in 2017 (and its mission to democratize publishing) shows, WordPress is moving toward being a platform where non-technical users will be able to transform their web presence into just about anything they want using modular elements and components that will:
Provide users with all different types of functions
Integrate seamlessly with what you already have built
Be simple to configure, using methods like ‘point and click’, ‘drag and drop’, WYSIWYG (what you see is what you get), selecting options from drop-down menus, etc.
(Gutenberg and the WordPress of Tomorrow)
While the decision to introduce a completely new content editor generated heated debates and strong reactions from many users, web developers, and members of the WordPress community, it seems that WordPress had to make a decision if it is to continue to grow and evolve.
WordPress 5.0 and the new Gutenberg editor, then, is just the first step toward the bigger picture.
WordPress 5.0 -What’s New
To learn what’s new in WordPress 5.0 and what you need to do if you haven’t upgraded yet, go here.
WordPress Gutenberg Tutorials
To learn more about using the new WordPress content editor, click on the links below:
New developments like WordPress Gutenberg will continue to make WordPress easier and simpler for non-techies to use …
Imagine this for a moment:
You know that it’s becoming increasingly tougher for businesses to compete in the global and digital economy. Technologies like the internet and social media and digital marketing methods like e-commerce, email marketing, online advertising, and affiliate marketing are making it easier for more businesses around the world to set up a global online presence and target customers in your local area via their computers and mobile devices.
You run a business (or work in one) that has a website.
You would like to see your website and your digital presence deliver your business better results (e.g. more traffic, more leads, more subscribers, more sales, etc.), while also leveraging your time and resources, saving you money, and making you more money too.
You understand that, while the global economy is making things increasingly tougher for businesses to remain competitive and profitable, the digital age is also creating many new opportunities for businesses to expand into new markets, products, and services, and offering many new ways and methods to increase their exposure and grow their revenue online.
The problem with all the above, however, is that for your business to succeed in an increasingly competitive global economy and harness the opportunities offered by technology in the digital age, you need to understand the technology and have control of your digital processes.
If you are a non-technical person working in a business where everyone else is also a non-techie, non-coder, non-web developer, or non-digital marketing expert and your business would like to get better results from its web presence, then how would you build the technology powering your website?
Would you make it:
A) More technical to understand and more complicated to use, or
B) Easier to understand and simpler to use and control.
If you are a non-technical person working in a business where everyone else is a non-techie, non-coder, non-web developer, or non-digital marketing expert and you choose a technical web platform to power your online presence, then you are going to have to keep surrounding yourself with more technical and digital marketing experts for your business to remain competitive in an increasingly tougher economy.
This is only going to make it increasingly harder and more expensive for your business to stay in business, because your business will need to generate more and more revenue to keep paying all these technical and digital experts for their services.
If you are a non-technical person and everyone else in your business is also a non-techie, non-coder, non-web developer, or non-digital marketing expert, and you want to get better results from your web presence, then a better option is to make the technology easier to understand and control, or, better still, make it so that you don’t even need to understand it and it will still deliver you get results through simplicity and automation.
Over the many years that I have been using WordPress, building sites with WordPress, and teaching and helping businesses to get better results online using WordPress, the WordPress platform has been continually evolving and becoming easier for non-techies to build and manage their own websites without having to hire technical experts in areas like website building, web design, website maintenance, etc.
This overview explains why WordPress is only going to become easier and simpler for non-techies to use … even get to the point where you don’t need to understand the technology at all to get the results you want.
Non-Techies Are The Future Of WordPress: WordPress Gutenberg & The WordPress Paradox
The WordPress Paradox
A while back, I wrote a post called The WordPress Paradox, where I made the observation that as more technical web service providers offer WordPress services like website development, web design, website maintenance, etc. WordPress is also becoming easier for non-techies to build and manage their own websites without the need to hire outside helpers to perform services they could easily perform themselves.
In that same post, I also mentioned that non-techies are the end users of the WordPress CMS platform. They are the target audience of tens of thousands of WordPress developers and web service providers and the reason why WordPress exists.
Like all technologies designed to service non-technical end users, therefore, it is inevitable that if WordPress wants to remain competitive and maintain its global dominance as the leading web platform used by millions of websites worldwide, it will have to keep evolving and become simpler and easier for non-techies to use without requiring coding knowledge or advanced technical skills.
WordPress Gutenberg (named after Johannes Gutenberg, who invented the printing press over 500 years ago) aims to revolutionize the publishing experience by bringing WordPress into line with modern website building trends, methods, and principles allowing websites, applications, page layouts and web content to be assembled using ‘blocks’ which can be dragged and dropped into any configuration, giving website owners and non-technical users unlimited possibilities for expansion and functionality.
WordPress Gutenberg will be a major step in the evolution of the WordPress platform. Currently, it is still being worked on by developers as there are many challenges to how the new features will integrate within the existing WordPress framework.
WordPress Gutenberg will be released in different stages, with the first stage scheduled for release with the launch of WordPress version 5.0.
The video below was recorded at a WordCamp held in Nashville, U.S.A. in 2017 and provides a good overview of Gutenberg …
(Gutenberg and the WordPress of Tomorrow)
Currently, you can download a plugin that will enable the new Gutenberg editor to be installed.
Note: Do not install this plugin on a live website. It is only meant for testing and providing feedback about Gutenberg features to WordPress developers.
You can also download a plugin that will allow you to restore the ‘classic’ content editor interface if you install the Gutenberg plugin and want to keep working on your posts using the pre-WordPress 5.0 interface. As with the revious recommendation, do not install this plugin on a live website.
We’ll provide more information and tutorials when Gutenberg becomes available. In the meantime, keep in mind that WordPress is evolving and will continue to become easier for non-techies to use, as non-techies are the future of WordPress.
Update: On December 6, 2018, WordPress announced the release of WordPress version 5.0which includes the new WordPress Gutenberg content editor.
We have created a comprehensive guide to using the new content editor here: WordPress Gutenberg – The Ultimate Guide For Non-Technical WordPress Users
"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group
If you are running a non-WordPress site and looking for ways to drive more traffic and improve your results, this tutorial will show you a simple 5-step plan to promote your site using a WordPress blog …
WordPress is an ideal platform for non-technical users. It provides a powerful, flexible, and fully customizable content management system (CMS) and web platform that lets you build almost any type of website you can imagine for any type of purpose and most of this can be done without requiring knowledge of coding.
WordPress can also be easily configured to automatically drive traffic to your business when you publish new content on your website or blog.
Suppose, however, that your main website was not built using WordPress and you find that, while you can edit your content, add products to your e-commerce store, etc., you have little to no control over areas that will improve your results and require help from external service providers.
For example, let’s suppose that you need to hire techies or digital marketers to get things done like improve your web traffic, lead generation, and sales conversions, make changes to your site’s web design or the layout of your web pages, extend or enhance functionality, or add automation features to your site.
The cost of hiring experts and then waiting for things to get done can affect your results. If you plan to run time-sensitive promotions, for example, even a small delay can lead to missed opportunities and loss of revenue.
If you run a website built using a platform other than WordPress and are looking for ways to drive more traffic to your site and improve your results, this tutorial will show you a simple 5-step plan to promote your site and your business using a WordPress blog.
How To Promote A Non-WordPress Website With WordPress
Suppose that your digital presence consists of a non-WordPress website and social media accounts (e.g. a Facebook page, Instagram, etc.).
Can WordPress still help you? How?
(A digital presence built without using WordPress)
Confirm It’s Not WordPress
Before doing anything, you should confirm that your website has not been built using WordPress.
Millions of websites around the world are powered by WordPress (almost a third of all websites), so chances are that your site may also be powered by WordPress.
WordPress is an ideal platform for non-technical users.
WordPress provides a powerful, flexible, and fully customizable content management system (CMS) and web platform that lets you build almost any kind of website you want for any purpose and most of this can be done without knowledge of coding using plugins.
WordPress is also free, quick to install, easy to use and puts you in complete control of your digital presence.
If you don’t know why you should be using WordPress, then we recommend checking out the FREE tutorials in our WordPress Overview section, especially the ones below:
If your website is not powered by WordPress, you may want to consider rebuilding it with WordPress, especially if you’re a non-techie (to learn why, we recommend you read ‘The Small Business Digital Manager‘).
If you’re absolutely sure that your website is not powered by WordPress, then continue to the next step …
Step 1 – Install WordPress In A Subfolder Of Your Domain
If rebuilding your website with WordPress is not an option, you can install WordPress into a subfolder (i.e. a directory) of your domain.
For example, let’s say that you install WordPress in a directory of your server called “blog” …
(Install WordPress in a server directory called ‘blog’)
If a visitor types in your domain into their web browser (e.g. http://yourdomain.com), they will land on your main website (your non-WordPress site) and if they type in http://yourdomain.com/blog, they will land on your WordPress site …
(Add a WordPress site to your domain!)
You can quickly and easily install WordPress using the FREE detailed step-by-step tutorials in our WordPress Installation module.
If you host your website with a reliable web hosting provider using cPanel, you can set up multiple WordPress sites to suit a range of different purposes (e.g. a blog, a membership site, an e-commerce store, a private training site for internal use only, even a multisite WordPress installation) …
(You can have multiple WordPress installations on your domain!)
Step 2 – Configure WordPress To Grow Your Traffic Automatically
Why use WordPress to promote your non-WordPress website?
While different web platforms allow you to set up a blog, no other platform can be as easily configured to automatically drive traffic to your site like WordPress can.
WordPress integrates with all social media networks through the use of plugins and has built-in SEO features that can instantly notify search engines and dozens of other online directories as soon you publish content, and drive more traffic to your business automatically …
(WordPress can be configured to drive traffic to your business automatically!)
Step 3 – Match The Design Of Your Website And Your WordPress Blog
WordPress web design templates (called Themes) allow you instantly change the entire look and feel of your WordPress installation.
If you install a premium WordPress theme like Avada, for example, for around $60 (the cost of the theme), you can customize and configure the theme’s options to match the design of your main website without touching code and without requiring the services of a web developer or web designer to customize your site …
(Match the design of your website and your WordPress blog)
You can easily match most web design layouts with a highly configurable theme like Avada, so your visitors won’t even know that they are on different websites when going from your blog to your main site.
Step 4 – Use Your WordPress Blog To Drive Traffic To Your Website
After installing, configuring, and customizing the design of your WordPress blog to match the look and feel of your main non-WordPress site, the next step is to use your blog to drive traffic to your main website …
(Use your WordPress blog to drive traffic to your website)
With WordPress, you can easily add many lead generation processes and implement a content marketing strategy using any or all of the methods below:
Publish Articles And Blog Posts
With a WordPress marketing blog, you can easily publish articles and blog posts to promote your business and educate and inform online users about the value and benefits of your products or services, using hyperlinks and calls to action embedded into your content to drive visitors from your blog to your main website.
As mentioned earlier in Step 2, WordPress can be configured to instantly post excerpts of your blog content to your social media accounts. These include Facebook, Twitter, GooglePlus, LinkedIn, Instagram, Tumblr, and more.
The last step in this set up is to regularly review your stats and look for ways to improve your results …
(Review your stats and improve your results)
For example, if your main website is an e-commerce store, you can improve your results in many ways using the methods outlined in Step 4 to promote the following on your WordPress marketing blog:
Slow moving products
Clearance items or discontinued inventory
Special deals / Limited offers
Annual, seasonal, or one-off sales
If you do any kind of paid advertising (e.g. Google AdWords, Facebook ads, print ads, etc.), review your stats from your ad campaigns and use these to improve your content marketing strategy using your WordPress blog.
By improving your organic results, you can reduce your marketing costs and increase your profit margins.
As you can see, every area of your WordPress blog can be used with different marketing methods to promote your business and drive more traffic to your main website.