Benefits Of Managed WordPress Hosting For WordPress Website Owners

Learn about the benefits and advantages of choosing a managed WordPress hosting service to host and manage your WordPress site …

Benefits Of Managed WordPress Hosting For WordPress Website OwnersOur Introduction To WordPress tutorial series provides in-depth information about the benefits and advantages of choosing WordPress as the platform of choice for setting up a website or blog for business or personal use.

In our WordPress installation tutorials, we look at the basic components of a professional digital business presence: WordPress, a domain name, and reliable web hosting.

In this tutorial, we’ll explore the benefits and advantages of choosing a managed WordPress hosting service to host and run your WordPress site and then focus on the leading managed WordPress hosting service provider to illustrate the difference between using managed WP hosting and other hosting services.

Benefits Of Managed WordPress Hosting For WordPress Website Owners

Typically, when businesses choose the services of a website developer or web development agency to build their website, the website developer will look after areas like choosing the type of hosting and hosting provider to host their client’s site, so many website developers don’t see the point in educating their clients about different types of hosting services.

Since the focus of WPCompendium.org is to educate non-technical users and DIY WordPress beginners how to set up, manage and grow their own web presence, it’s important to understand the different options available for hosting your WordPress site.

What Is Managed WordPress Hosting?

Managed WordPress hosting is a specialized service where the hosting company manages all of the technical aspects of running your WordPress website, including management and maintenance tasks such as performing WordPress updates and daily backups, as well as taking care of important technical areas like site migration, security, speed, scalability, and uptime.

Managed WordPress hosting services developed as a result of the growth and popularity of WordPress. Since WordPress is the world’s leading CMS platform, a number of web hosting providers have decided to specialize and focus on servicing the WordPress industry.

While managed WordPress hosting providers take care of all technical areas of managing WordPress in order to free up website owners to focus more on their business, it’s important to distinguish between ‘true’ managed WordPress hosting service providers and ‘feature-rich’ hosting companies that often mimic the service but don’t offer the same level of specialization and expertise.

What Are Some Of The Main Features Of Managed WordPress Hosting?

Managed WordPress hosting companies focus on features that are designed specifically for a WordPress environment. This includes:

  • Automatic Updates – Because WordPress continually updates its software and plugins, in a managed hosting environment WordPress core and plugins should automatically update to their latest versions.
  • Daily Backups – Your hosting environment should provide daily website backups, one-click restores and restore points.
  • WordPress Specific Server Configuration – Your hosting environment should be configured for optimal efficiency, speed, scalability, and security of your WordPress site.
  • Caching & CDNs – Unlike shared hosting environments, with a managed hosting service third-party caching plugins are not required. In addition to caching, most managed WordPress hosting environments include the option to use a content delivery network (CDN) to improve website speed and reduce website loading times wherever visitors are located.
  • Staging – A staging environment allows web developers and web designers to implement and roll out changes to your website with just a few clicks. This includes testing or changing elements of a website’s design, database modifications, or new plugins in a safe environment before making the site with new changes live.
  • Site Migrations – Managed hosting companies make the process of moving websites from one host to another easy, simple, and quick.
  • WordPress Security – In addition to providing improved security features like custom firewalls, continuous malware scanning, strong password enforcement, IP blocking, etc., your managed WordPress hosting service provider should have total expertise in all areas and aspects of WordPress security.
  • WordPress Support – With managed WordPress hosting, your website should be looked after by WordPress experts with deep knowledge and experience of the platform and this expertise should reflect across all areas of WordPress hosting, from migration, to security, optimization, scalability, support, and more.

Do You Need Managed WordPress Hosting For Your WordPress Site?

The decision to use managed WordPress hosting or another reliable hosting service is entirely up to you. The main factors to consider when deciding whether or not to choose a managed WordPress hosting service come down to these:

  • Understanding the pros and cons of managed WordPress hosting
  • Understanding the costs of managed WordPress hosting

Let’s take a brief look at these factors:

Managed WordPress Hosting – Pros Vs Cons

Some of the advantages of managed WordPress hosting include:

  • WordPress Management – Having experienced and knowledgeable WordPress experts looking after your site is definitely an advantage, especially when it comes to performing management and maintenance tasks like migrating, updating, and backing up WordPress sites.
  • WordPress Security – WordPress has its own security requirements. Once again, this is where having the benefit of WordPress experts looking after your site becomes an advantage.
  • WordPress Optimization – Like security, WordPress has unique optimization features and requirements. Knowing how to optimize WordPress sites can lead to significant improvements in speed and performance, which can affect user experience and the revenue you generate from your site.
  • WordPress Scalability – As your site grows in traffic and functionality, it’s important to host with a company that understands scalability issues and how these affect your site’s speed, performance, and responsiveness.
  • WordPress Support – WordPress is a unique platform. Having the expertise to identify what’s going on when problems or errors occur and the knowledge to troubleshoot and fix things is essential.
  • WordPress Development Tools – For website developers, web designers and anyone who builds WordPress sites, having access to development tools such as staging area, version control, etc. is important.

Depending on how you choose to look at it, these are the disadvantages of managed WordPress hosting:

  • Cost – Compared to shared hosting, managed WordPress hosting is more expensive. Where a shared hosting plan can cost as little as $3 or $4 per month, a basic managed WordPress hosting plan can start from around $30 per month.
  • Limited Control – By definition, a managed hosting environment means that you are putting others in control of making technical decisions on your behalf. With a dedicated managed WordPress hosting service, this may include limitations on settings normally available through cPanel, like editing your .htaccess file, setting up Cron jobs, denying IP addresses, etc. and not being able to install certain WordPress plugins for technical or security reasons. If you’re not a technical expert, this should not be a big deal, however, as it lets you focus on your business while leaving experts in charge of your server management.

Is Managed WordPress Hosting Worth The Cost?

In our tutorial on how to set up web hosting for WordPress, we discuss what to look for when choosing a web hosting company.

If cost is your main priority, choose a shared or non-managed WordPress hosting provider, but keep in mind that going with the cheapest web host to run your WordPress sites can leave you vulnerable to hacking, running out of bandwidth, and possibly having your site shut off if you exceed your allotted quota.

If your business depends on your website staying up, running fast and efficiently, being able to handle large amounts of traffic, and getting any issues or problems taken care of fast, then the higher cost of managed WordPress hosting may be justified.

Another way of looking at the cost of managed WordPress hosting is that the service actually costs less than hiring a system administrator with technical expertise to look after the hosting and management of your website.

It may be worth paying a few extra dollars per month, therefore, to have someone else look after technical areas like security, upgrades, updates, maintenance, troubleshooting, and support, leaving you free to focus on important areas like content creation, online marketing, and growing your business.

To learn more about factors that justify paying more for managed WordPress hosting, see this article: How To Justify Costs Of Managed WordPress Hosting.

Is Managed WordPress Hosting Right For Your Business?

Ultimately, whether you decide to host your website with a managed WordPress hosting provider or not is up to you and your business needs.

If you’re just starting out, don’t have much money, little traffic, and your business doesn’t depend heavily on your digital presence yet, then hosting your WordPress site on a shared, VPS (Virtual Private Server), or dedicated server with a reliable host may be a better option.

If you lack technical skills, managing the growth of your web presence with regards to areas like hosting, server, and website security, speed and performance, upgrades, updates, uptime, etc. can be quite challenging. So, if your business is at the level where factors such as server reliability, security, speed, scalability, and customer service have become important and essential to your success, then switching to a managed WordPress hosting service provider may make more sense and the value and peace of mind may justify the cost.

Choosing A Managed WordPress Hosting Company

As your small business or digital presence grows into a high-traffic website, you may need to scale things up and this is where managed WordPress hosting for your WordPress site makes sense.

Scaling things to the next level, however, presents a number of challenges. For this reason, if you are ready to switch to managed WordPress hosting, we recommend choosing the leader in the managed WordPress hosting space.

WPEngine.com

WPEngine.com - The leader in managed WordPress hosting services

(WPEngine.com – The leader in managed WordPress hosting services)

WP Engine – Overview

WPEngine - Managed WordPress Hosting ProviderWP Engine is the industry leader in managed WordPress hosting. It is a “true” managed WordPress hosting company (as opposed to ‘feature-rich’ hosts), employing more than 150 full time WordPress support experts to help customers with their WordPress issues.

Dedicated WordPress engineers keep the hosting platform fast, scalable, and secure to ensure that WordPress sites run and perform optimally.

Additionally, the WP Engine team has spent years perfecting their WordPress hosting platform and adding features built specifically for WordPress users and provide support around the clock by phone, email or live chat.

WPEngine – Useful Information
  • WPEngine is up to 4x faster than the competition.
  • 5% of the online world visits at least one site hosted on WP Engine every day.
  • 3x Stevie Award winner for best customer service & support.
  • Over 2 million website attacks are blocked every day.
  • WPEngine operates in over 150 countries and is the preferred platform for hosting WordPress sites of various governments, Fortune 50 companies, and over 30,000 customers worldwide.

WP Engine is the preferred managed WordPress hosting choice for many leading companies

(WP Engine is the preferred managed WordPress hosting choice for many leading companies)

Jason Cohen, WP Engine’s founder and CTO launched the company in 2010 to address the needs of WordPress users in four key areas that were found to be lacking in other web hosting companies:

  • Security
  • Scalability
  • Speed
  • Service

Let’s take a look at each of these areas and how WP Engine addresses these:

Security

When your website is mostly unknown and getting very little traffic, you may think that security is not a big issue. Why would hackers care about your site when they have bigger sites they can target?

This is a widely-held belief with many businesses, but it’s a dangerous misconception. Hackers don’t care how big or small your site is. Most hackers are interested in gaining control of vulnerable and poorly-secured sites and servers so they can use it for various nefarious activities, such as spreading malware, sending spam email, or causing damage to other sites.

Hosting your website on a shared server creates an even bigger challenge, as the security of your website could be compromised if a hacker gains access to someone else’s site on your shared hosting environment.

Despite the best efforts of website owners to keep their sites secure, many security measures can only be implemented cost-effectively by companies of a certain size and scale.

WPEngine blocks millions of nefarious attacks everyday using complex and holistic security measures. This includes getting early access to information from security companies, proactively monitoring the network for suspicious patterns and behaviors, performing internal and external scans of all servers on a daily basis, and more.

Additionally, WP Engine is only one of a few hosting companies worldwide that guarantees to clean things up for you if your site does get hacked. This promise to assume responsibility keeps the company on its toes and continually vigilant about maintaining the highest level of security at all times, including investing in new security methods.

WP Engine proactively keeps web sites secure with automatic updates for security patches and WordPress core updates, as well as performing security and malware scans to ensure that sites are free from intrusions. Additionally, WP Engine’s technical support team will notify you if your site is impacted by a security risk.

Learn more about WP Engine’s Secure WordPress Hosting.

Speed

With the exponential growth of mobile devices and mobile search, having a fast site has become an important factor not just for ranking higher in search engines, but also for increasing revenue and reducing visitor bounce rates.

Speed in technology has to be ubiquitous, from fast networks and fast servers, to fast loading applications, fast processors, fast operating systems, fast security rules, and so on.

WP Engine employs over 70 engineers and uses state-of-the art technology to ensure that all sites hosted on their network enjoy the fastest loading speeds and performance possible at all times.

You can see how fast your website loads and get free suggestions for improving site speed performance by testing your website with WP Engine’s WordPress Speed Test

WordPress Speed Test

(WordPress Speed Test)

Learn more about the WP Engine Speed Test.

Scalability

Staying fast, up, and available during heavy server usage and traffic spikes (e.g. getting 10x, 20x, even 100x normal traffic) is another important area that WP Engine continuously focuses on improving. Even if your website isn’t getting a lot of traffic yet, sometimes an unpredictable event happens (e.g. your site gets picked up by the media or a post goes viral) and your site gets an unusual flood of traffic.

Traffic spikes can also occur if your site is the target of a brute force attack. Hackers may not get through your security fortress, but your traffic will definitely increase. These types of situations will test your site’s ability to handle high traffic the most. If your server can’t handle this, it could fall over and your site will end up going offline.

Speed and scalability are related. If, for example, your site can be served 4x faster, then your existing hardware can handle 4x the amount of normal traffic. WP Engine has developed a unique and proprietary scalable system that not only serves websites faster, but automatically and dynamically allocates more resources to websites when needed without having to change the configuration of the hosting server.

Service

As the saying goes, “technology is great when it works.” Every customer wants their sites to be up and running all the time and for their plugins and sites to work without issues. When things go wrong, however, as they will from time to time, having excellent and responsive customer support is essential.

It’s no different with WordPress. Sometimes things will go wrong.

WP Engine employs expert WordPress engineers to look after the WordPress hosting needs of their customers and has a dedicated team of over 150 technical support experts who provide support around the clock by phone, email or live chat and can help customers with questions about their websites and WordPress issues.

WP Engine provides world-class support to customers with a commitment to improve their service through customer feedback and by continually investing in training their service and support team. New staff must undergo intensive training before they can join the customer support team and receive ongoing on-the-job training. WP Engine also encourages their team members to develop their expertise in specialized areas, such as SSL, WordPress Multisite, etc.

In addition to technical support, other services WP Engine provides to help make maintaining a website as easy as possible include:

  • Customer Education: WP Engine’s “Support Garage” provides customers with a host of resources that are available on-demand like webinars, online documentation, ‘how-to’ videos and interactive tutorials, etc.
  • Proactive WordPress Management: This includes managing core WordPress upgrades to make sure that websites are running with the latest version of WordPress, installing maintenance updates, and informing customers of any detected vulnerabilities with recommended courses of action
  • Hacker Cleanup Guarantee: Should something go wrong with your website, WP Engine guarantees to fix it.

In addition to providing customers with a fully managed service and excellent support around the clock, clients on higher-level hosting plans (e.g. Premium or Enterprise) benefit from additional services, such as access to a consultative onboarding team, a premium technical support team and a strategic account management team.

WP Engine’s service guarantee, then, can be summed up as providing the right type of help, with the right level of expertise, when customers need it the most.

To learn more about WP Engine’s unique service, we recommend watching this free webinar: The Four Ss Of Managed WordPress Hosting

WP Engine – Testimonials

WP Engine customers love their hosting service and support. Here are just some of the testimonials we have found from happy WP Engine customers:

”I am continually impressed by the professionalism and performance I receive from WP Engine. Their expert customer support is outstanding, and they continue to add new innovative features. When it comes to premium managed WordPress hosting plans, WP Engine remains our top recommendation.” MICHAEL JAMES, webhostingcat.com

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”As soon as I switched over to WP Engine my load time dropped to under 1 second only to speed up even more after using their CDN. Google is crawling my website much more effectively, and not only that but my website bounce rate decreased, engagement increased, and most importantly conversions also increased due to switching to WP Engine. It’s a comfort knowing that my website will keep performing this way and I have helpful and knowledgeable staff at hand if I need it.” LEE HUGHES, wpreviews.net

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”It’s nice to concern ourselves with the content and growth of our blog rather than trying to be our own IT department.” JAY B. SAUCEDA, PUBLIC SCHOOL

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”The team at WP Engine is exceptionally responsive. We switched from VPS.net because expert support, in WordPress, was and IS a top priority. Five stars, no doubt!” MATTY CRESCENZO, treatingpain.com

WP Engine – Choosing A Hosting Plan

WP Engine provides a number of managed WordPress hosting plans to suit your needs and budget …

WP Engine - Managed WordPress Hosting Plans

(WP Engine – Managed WordPress Hosting Plans)

For more information, go here: WP Engine – Managed WordPress Hosting Plans

Choosing a hosting plan and getting started with WP Engine is easy.

First, visit their site and select a hosting plan

Select A Hosting Plan

(Select a hosting plan)

Next, select options (e.g. annual or monthly hosting, extra site, speed boost) and enter your details …

Select options and enter your details

(Select options and enter your details)

Enter your billing info and click the ‘Create my site’ button to set up your account …

Enter billing info and set up your account

(Enter billing info and set up your account)

Once your account has been set up, you will have instant access to the WP Engine User Portal

WP Engine User Portal - Dashboard

(WP Engine User Portal – Dashboard)

The User Portal is a unique feature of WP Engine. Unlike other types of hosting control panels (e.g. cPanel), WP Engine’s User Portal was developed specifically for managing WordPress applications inside WP Engine’s hosting environment.

After logging into the User Portal, you will have access to all of the major features this service has to offer (note: some features like CDN [Content Delivery Network] and SSL [Secure Sockets Layer] are only available to specific hosting plans) …

(WP Engine User Portal – Installs screen)

WP Engine’s User Portal includes various sections like:

  • Dashboard: Get access to monthly reports, system status and useful information posted on WP Engine’s blog.
  • Installs: This screen lets you access vital information about your WordPress installation, such as server IP, number of visitors, bandwidth usage, storage, SFTP (Secure FTP) logins, domains, CDN, backups, redirect rules, logs, SSL, utilities, site migration tools, and more.
  • Page Performance: Run Page Performance tests for speed insights on your site and access helpful tips on how to optimize your site for optimal performance. You can also schedule recurring tests.
  • Users: This section displays all users with access to your WordPress installs, their email addresses and account access level.
  • My Account: See your account details, plan type, payment info, contact info, and invoices.
  • Help/Support: Contact support via their 24/7 live chat, create and view support tickets, access helpful articles and interactive walkthroughs, and more.

WP Engine – Additional Info

The video below contains additional info about WP Engine …

Getting Started With WP Engine

If you are still planning your WordPress website and haven’t decided on a hosting service yet,  we recommend getting started with one of WP Engine’s managed WordPress hosting plans.

If you already have an existing WordPress site hosted on a non-managed WordPress hosting environment and would like to move your hosting to WP Engine, the process is easy and can be done very quickly.

WP Engine not only has a custom site migration plugin and tutorials, they also offer assistance and support with your migration.

Learn how to move your site to WP Engine in less than 30 minutes.

Hopefully, you now have a better understanding of the benefits of choosing a managed WordPress hosting service to host and manage your WordPress website.

To learn more about WP Engine and get a special bonus discount on your hosting plans, go here: WP Engine – Managed WordPress Hosting (Special Discount Link).

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Disclaimer: WordPress and its related trademarks are registered trademarks of Automattic, Inc. This site is not affiliated with nor sponsored by Automattic, Inc. or the WordPress Open Source project. This site and the products and services offered on this site are not associated, affiliated, endorsed, or sponsored by WordPress, nor have they been certified, reviewed, or tested by WordPress. The owner, contributors and/or advertisers may derive financial benefit from sales of items advertised, reviewed, or linked to this site.

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The Small Business Digital Manager – How To Get Better Results Online

Small business owners need someone who will step into their business, get things done, and deliver results … like a Small Business Digital Manager!

Before taking your small business online, we recommend downloading  “The Small Business Digital Manager” and completing our Website Planning tutorials.

The Small Business Digital Manager: Build A Profitable & Rewarding Career Helping Small Businesses Get Better Results Online!

(The Small Business Digital Manager)

Take Control Of Your Small Business Digital Presence And Get Better Results Online

Many small businesses are ‘too busy’ and lack the skills to manage and grow an effective digital presence. As a result, many struggle to get better results online.

Small businesses often turn to outsourcing for help. Without systems to manage the outsourcing process, however, many businesses can end up as “hostages” of their service providers.

Small businesses need more than help, support, and advice with areas like digital management and digital marketing. They need someone who will step into their business, get things done, and deliver results. Someone who will actually manage their digital processes and ‘do the work’ that they are too busy or lack the skills to do themselves.

Small businesses need a Small Business Digital Manager.

A Small Business Digital Manager (SBDM) provides small businesses ‘hands-on’ digital services and delivers ‘done for you’ results. Their services include understanding the needs of the business and developing a sound digital strategy, implementing effective systems to organize and document digital processes, and personally looking after the digital areas of the business areas like digital management, content creation, and digital marketing to drive more traffic and leads to their website, improve search engine rankings, and increase sales conversions.

This seems like a tall order. As you will see, however, “The Small Business Digital Manager” provides a systematic approach and proven methods that anyone can use to help any small business get better results online. The author has spent over a decade teaching small businesses how to build an effective digital presence using the systems and methods described in this book.

The role of the Small Business Digital Manager (SBDM) represents an immense and untapped global opportunity for people everywhere to build a profitable and rewarding career helping small businesses get better results online.

A small business digital manager doesn’t need technical expertise to excel in this role. All that’s required is someone who is self-motivated, organized, and willing to embrace challenges. Anyone looking for full-time, part-time, or flexible employment can become a successful SBDM: school leavers, students, stay-at-home, work-from-home, semi-retired, unemployed, professionals, consultants, contractors, freelancers, etc.

If you own or plan to start a small business and can’t afford yet to employ someone to look after your digital management or digital marketing, this book will show you how to become the small business digital manager your business needs to get better results online.

If you are currently employed to help a small business with their marketing or website or looking for employment in the digital sector, the information and methods in this book will help you deliver better results, significantly improve your performance, and boost your value and contribution to any business that employs you.

About The Book

“The Small Business Digital Manager” is divided into two parts:

Part 1 looks at why most small businesses take their business online using the wrong approach, why this leads to poor results, and why they should consider hiring a small business digital manager to manage their digital processes.

Part 2 explains the role of the Small Business Digital Manager (SBDM) and the services an SBDM provides to help small businesses be in control of their digital processes and get better results online.

Why You Should Get This Book

One of the core systems described in “The Small Business Digital Manager” that are used to help small businesses get better results online is to set up an expertly configured WordPress site 

Expertly Configured WordPress Site

(Expertly Configured WordPress Site)

WPCompendium.org provides the tutorials on how to install and expertly configure a WordPress site, and “The Small Business Digital Manager” explains how to do the strategic planning and build the other systems that will allow someone to manage all of the digital processes for a small business and create better results online.

Additionally, a Small Business Digital Manager online course is available, that provides additional resources and information (video tutorials, downloadable templates, checklists, and documentation) to anyone interested in learning more about the role.

Download ‘The Small Business Digital Manager’

The Small Business Digital Manager: Build A Profitable & Rewarding Career Helping Small Businesses Get Better Results Online

(The Small Business Digital Manager: Build A Profitable & Rewarding Career Helping Small Businesses Get Better Results Online)

To learn why small businesses need a Small Business Digital Manager and how you can build a profitable and rewarding career helping small businesses get better results online, download “The Small Business Digital Manager ” from Amazon.com using the links below:

Note: Even if you don’t own a Kindle device, you can still read “The Small Business Digital Manager” on your Apple or Android smartphone, tablet, or computer by downloading the free Kindle app from the Apple App store, Windows store, and the Android app stores on Google Play and Amazon.

WordPress For Beginners Can Be Read Without A Kindle Device

Please feel free to share this page with anyone who may be thinking of starting or taking a business online or is interested in learning how to build a profitable and rewarding career helping small businesses get better results online.

Why Small Businesses End Up With An Unmanageable Digital Presence (And How To Avoid This!)

Learn why most small businesses approach things backward when taking their business online and end up with an unmanageable digital presence and how to avoid doing the same …

Why Small Businesses End Up With An Unmanageable Digital Presence (And How To Avoid This)This is an excerpt from “The Small Business Digital Manager,” which explains why small businesses struggle online and how a Digital Manager can help them get better results.

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Why Small Businesses End Up With An Unmanageable Digital Presence

When small business owners decide to take their business online, most will find a website developer and get a website built …

Why Small Businesses End Up With An Unmanageable Digital Presence

Once their website is up and running, they will then start looking for ways to promote their site and attract visitors, like using social media …

Why Small Businesses End Up With An Unmanageable Digital Presence

Now that their website and social media accounts are all set up, this is where things begin to get unmanageable.

Getting results online requires work like adding content to the website on a regular basis and managing and promoting both the website and its web content …

Why Small Businesses End Up With An Unmanageable Digital Presence

The same needs to be done with social media, as social media accounts also need content, promotion, and management …

Why Small Businesses End Up With An Unmanageable Digital Presence

So far, we can see that even a simple web and social media presence requires doing a significant amount of work.

Achieving consistent results online, however, is not a one-time effort. It requires work to be done on a regular basis and in three key areas:

  • Digital Management
  • Digital Content
  • Digital Marketing

Why Small Businesses End Up With An Unmanageable Digital Presence

Digital Management

All businesses need to ensure that their digital assets are regularly managed and kept maintained, updated and secure.

This includes managing their website, web content, web server, hardware devices, software, other online properties and digital services, keeping track of account details (logins, service subscriptions, license renewals), performing regular backups, troubleshooting problems, handling support issues and user inquiries, and more …

An effective digital presence requires ongoing digital management

(An effective digital presence requires ongoing digital management)

Digital Content

Websites, social media accounts, newsletters, etc. need content on a regular basis.

Creating quality content like articles or blog posts, videos, images and graphics, audios, downloadable reports, etc. is very time-consuming and involves a great deal of work in areas like planning, researching, collating/organizing information, writing, scripting, editing, reviewing, producing/formatting, uploading, publishing, updating and more.

Digital content also needs to be managed and updated.

An effective digital presence requires ongoing digital content creation and content management

(An effective digital presence requires ongoing digital content creation)

Digital Marketing

Businesses must continually promote themselves to stay relevant online, improve their search results, drive more traffic, increase conversions, generate new leads, more subscribers, and create more sales.

This involves coordinating various marketing activities, from understanding the market and target audience needs and doing competitive analysis, to finding new ways to create exposure for the business online, reach ad-weary audiences, and tap into profitable niches.

An effective digital presence requires ongoing digital marketing and promotion

(An effective digital presence requires ongoing digital marketing)

 But it doesn’t end here …

An effective digital presence requires more than just having a website and a social media presence. It also includes other presences (e.g. search, mobile, local) and developing and implementing strategic plans and systems for growing and managing each different area …

An effective digital presence is more than a website and a social media presence

(An effective digital presence is more than a website and a social media presence)

Each of these areas not only requires work, planning, and management, but these also involve opportunity costs.

Which Opportunity Is Worth Pursuing?

Small businesses attend networking events or seminars where they learn about online marketing strategies and new methods to drive more business. Apart from being disorganized and lacking the time to implement many of the great things they have learned, the main challenge most small businesses face when it comes to marketing and promoting their business online is they lack systems to manage their marketing activities effectively and determine which opportunity is worth pursuing.

For example, many gurus, experts, courses, and seminars focus on social media marketing. Social media, however, consists of many different networks, methods, and channels, and each of these offers different opportunities for businesses to promote themselves.

How, then, can a small business evaluate which opportunity is worth investing time, effort and money into if they lack systems to manage their marketing activities and monitor, measure, review, analyze, and improve their processes and results?

Also, who is going to do and manage all of the time-consuming work involved is creating these results?

Who is going to do all the time-consuming work to grow the business online?

(Who is going to do all the time-consuming work to grow the business online?)

Small businesses with an unmanageable digital presence can end up giving away control of their digital processes and become a ‘hostage’ of their service providers.

Download "The Small Business Digital Manager"

The Small Business Digital Manager

(The Small Business Digital Manager)

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