The Digital Business Game Plan – What You Never Knew You Should Know About Taking Your Small Business Online

Without a digital business strategy and systems to manage and control your digital processes, you could end up being held “hostage” by your outsourced service providers.

The Digital Business Game Plan - What You Never Knew You Should Know About Taking Your Small Business OnlineThis is an excerpt from “The Digital Business Game Plan,” which explains what you should know before taking your business online and how to develop a digital strategy that will put you in control of your digital business presence.

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The Digital Business Game Plan – What You Never Knew You Should Know About Taking Your Small Business Online

“I have looked at this thing like a hundred different ways. From my point of view,
from their point of view … and 98 others!”

(Michael Scott, The Office, Season 5, Ep.26  “Casual Friday”)

Most small businesses lack planning, systems, time, resources, technical web expertise and digital skills

(Most small businesses lack planning, systems, time, resources, technical web expertise and digital skills)

All businesses want an online presence that will deliver them better results, like more leads, more subscribers, more sales, more customers, etc.

To get better results online, however, you first need to create a digital strategy for your business that sets out clear goals and objectives and implement systems to manage your digital processes.

Most small businesses don’t invest enough time and effort into doing strategic planning or implementing systems before taking their business online. They also lack time, resources, technical web expertise and digital skills.

Many small business owners, then, simply end up putting website developers in charge of managing their digital processes and internet marketers in charge of giving them results.

In essence, this strategy is called “leave it to the experts, go with whatever solutions they recommend, and hope this will give you results.”

There is a problem with this strategy. You still need to plan, implement systems, find the time and resources, and have the expertise and skills to manage the outsourcing process itself.

Outsourcing the management of your digital processes to technical experts and digital marketers without creating a strategic plan and putting systems in place first is also risky, because their business depends on keeping clients like you using their services in order to stay in business.

This creates a situation where you could end up depending on service providers:

  1. Whose expertise and methods you cannot properly evaluate,
  2. Who have a conflict of interest when it comes to advising and recommending you solutions,
  3. Who need you to keep using their services to stay in business,
  4. Who have no accountability for your results, and
  5. Who have no vested interest in your business.

Without a digital business strategy and systems to manage and control your digital processes, you could end up being held “hostage” by your outsourced service providers.

This is how your business can end up being held "hostage" by your service providers!

(This is how your business can end up being held “hostage” by your service providers!)

The Digital Business Paradox

Most small business owners, then, want control of their digital business presence yet paradoxically give this control away to their web & digital service providers by putting them in charge of their digital processes.

Many small business owners, in fact, begin to feel unmanageable and overwhelmed shortly after taking their business online. They have difficulty finding the time to do the things that would help them get better results because there is no strategy to prioritize objectives or systems to manage things effectively.

Many also confuse strategies with tactics.

Strategies Vs Tactics

Wikipedia defines the difference as follows …

“Strategy is undertaken before the battle. Tactics are implemented during battle. The terms tactic and strategy are often confused: tactics are the actual means used to gain an objective, while strategy is the overall campaign plan, which may involve complex operational patterns, activity, and decision-making that lead to tactical execution.”

Source: https://en.wikipedia.org/wiki/Tactic_(method)

The digital realm is a highly competitive battleground for businesses who want better results online.  Going into battle without a strategic game plan that puts you in control of your tactics is a recipe for dropping the ball often and running all over the field confused and overwhelmed.

If your strategy for taking your business online is to get a website developer to build you a website and then take things from there, you will be fighting a losing battle before the game has even begun.

Let me show you why …

Continue reading “The Digital Business Game Plan” … (coming soon)

Download "The Digital Business Game Plan"

The Digital Business Game Plan For Small Business Owners

(The Digital Business Game Plan For Small Business Owners)

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How To Research Keywords For SEO Content

Learn how to do effective keyword research and improve your content SEO in this step-by-step tutorial.

How To Research Keywords For SEO ContentKeyword research is an important aspect of doing market research and an integral part of other strategies presented in our tutorials (e.g. content creation, online advertising, etc.)

Knowing how to do effective keyword research can help you to:

  • Quickly identify new niche opportunities in your existing market,
  • Discover new opportunities in related markets,
  • Generate great ideas for web content,
  • Generate great ideas for new products or services,
  • Improve your website’s relevance in search engines
  • Create a list of potentially profitable advertising words for pay-per-click advertising (e.g. Google AdWords),
  • And more …

How To Research Keywords For SEO Content

Keyword research doesn’t have to be difficult or time consuming.

In this tutorial, we’ll show you a couple of tools that can help you create a highly targeted listing of relevant keywords for your niche.

Let’s Build A Keyword List … Fast!

Just like generating ideas for a website, product or business in a niche market, the simplest way to start is by writing down keywords and keyword phrases that relate to your niche, and search terms that people are likely to enter into search engines when looking for information.

For example, if you plan to start a website showcasing scrapbooking products and ideas, your keyword list might look something like this:

  • Scrapbook Layout Ideas
  • Free Scrapbooking Templates
  • Scrapbooking Tutorials
  • Scrapbooking Accessories
  • etc …

Also include question-based keyword phrases that people might enter into search engines, like:

  • How do I create scrapbook pages?
  • What is digital scrapbooking?
  • Where can I buy scrapbooking supplies?
  • etc …

Add Related Keyword Ideas

You also want to consider related words and possible synonyms for your niche topic.

For example, if you were trying to build a keyword list related to “freelancing”, you could also use words like:

  • Ghostwriting, Ghostwriter
  • Writing, Writer
  • Telecommuting, Telecommuter
  • Work At Home, Work From Home
  • etc …

Write down everything that you can think of related to your niche market.

Tip

Here’s a quick tip …

Google has a great keyword suggestion tool built into its search engine.

Go to Google.com and begin typing your main keyword to see related keyword ideas …

Keyword Research

Add the keywords Google suggests to your list, then repeat the process using your new keywords …

Keyword Research

Keep repeating this process. After a few minutes, you should have a great list of keywords to start with.

Finding Profitable Opportunities In Good Keywords

When doing keyword research for a niche market, your goal is to build a list of targeted keywords that ideally will meet the following criteria:

  • Keywords that attract a reasonable volume of searches online.
  • Keywords that will generate profitable returns for your business.
  • Keywords that have lower competition.

Keyword Search Volume is important because if nobody is searching for your keywords, then you will be wasting your time and money marketing your content to an audience that isn’t there.

On the other hand, going after a really high volume of searches online means a lot of competition. Once again, you could be wasting your time vying for traffic from a market that is being constantly hit by many established players with big budgets to spend on advertising and promotion.

A Profitable Keyword is a keyword that either brings you targeted visitors in the organic search results (i.e. free listings), or a keyword that you can afford to keep paying to advertise your products or services with (e.g. using Google AdWords) because it brings you targeted visitors that convert into leads or customers and generate a positive return on investment for you (ROI) …

Keyword Research

As a rule of thumb, unless you really know what you are doing, stay away from trying to dominate large markets (e.g. ‘Travel’, ‘Health’, ‘Pets’, etc.), and go after ‘niche’ and ‘micro-niche’ markets instead.

A ‘Niche’ market, focuses on a narrower subset of a larger market. Here are some examples of niche markets:

  • Dog training collars
  • Remove acne scar
  • Blue contact lenses
  • Health supplement coupons
  • Wedding speeches

Tip

Tip: A good general rule of thumb when doing niche market research is to look for keywords that generate between 30,000 and 100,000 search a month and have a low-to-medium level of competition …

Keyword Research

Research Niche-Related Keywords

As you begin to generate ideas for your niche, write down keywords and keyword phrases related to the niche market you are thinking of expanding into.

This is important for a number of reasons:

  • It will help you identify additional opportunities in your niche that you may have missed
  • Keyword research can provide you with new content ideas and keyword phrases that you can use when creating your content.
  • Search engines like Google use the keywords on your website pages to determine what your niche is and how relevant your site is to users searching online for information. This can help improve your site’s search engine ranking results and increase the number of people finding and visiting your site.

Once you have a basic list of niche-related keywords, you can expand your list significantly with keyword research tools like Google’s Keyword Planner and other tools …

Google AdWords - Keyword Planner

(Google AdWords – Keyword Planner)

After evaluating potentially lucrative niches and doing niche keyword research, the next step is to understand who your buyers are. This is covered in other tutorial.

Long-Tail Keywords

Long-tail keywords are longer, less common, but very specific keyword phrases that have at least 3-4 keywords in them.

For example:

  • compare prices minolta x-700 vs pentax k1000

Long tail keywords make up the majority of search-engine driven traffic, and are generally very good indicators of a person’s desire to buy (as opposed to ‘just looking’ online).

Commercial Intent Keywords

Commercial intent keywords are words that people add when searching for something that they are serious about investing money or time into (as opposed to just browsing or ‘researching’).

Examples of commercial intent is when people add words like the following to their searches:

  • Buy + Keyword
  • Keyword + price
  • Cheap + keyword
  • Quote for + Keyword
  • Keyword + specials
  • Keyword + cost

For example:

  • Buy Porsche 918 Spyder
  • Fitness 365 membership price
  • Cheap bed mattress
  • Quote for landscaping yard
  • etc…

Adding locations (names of places) to keywords also indicate a more serious commercial intent:

  • Buy + Keyword + Location
  • Keyword + price + Location
  • Cheap + Keyword + Location
  • Quote for + Keyword + Location
  • Keyword + specials + Location
  • Keyword + deals + Location
  • etc …

Info

Free Download: Commercial Intent Keyword List

Commercial intent keywords

(Commercial intent keywords)

Keyword-Based Content

Once you find the right keywords, you can start writing content for your site based on these keywords …

Keyword Research

Google has an excellent Keyword Planner tool that you can access at no cost if you have a Google AdWords account (https://adwords.google.com) …

Keyword Research

help To access Google AdWords, visit the site below:

redarrow Google AdWords

Another good keyword research tool is Market Samurai

Keyword Research

Market Samurai is not free but it is also not expensive and provides some great additional research tools, plus excellent training tutorials on how to perform keyword research.

help To learn more about Market Samurai, visit the site below:

redarrow Market Samurai

LSI Keywords

Google is continually improving the way it analyzes content on websites.

Google uses a relatively new method called Latent Semantic Indexing (LSI) which identifies patterns in the relationships between the terms and concepts used in the text of a web page, to work out how relevant your content is to users searching online.

It’s important, therefore, to understand what Latent Semantic Indexing is, and how to use it when doing keyword research. The video tutorial section at the bottom of this page has more information on using LSI keywords.

Keyword-Based Domains

Finding good, keyword-based domain names in any niche is getting harder to do.

help To learn how to quickly and easily find many available keyword-rich domain names, see the tutorial below:

redarrow How To Easily Find Available Keyword-Rich Domain Names

We hope that you have found the information above useful for helping you to research and identify great keywords for SEO content.

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The 7 Most Important Questions You Should Ask A Website Developer About Your Small Business Website

Want a website that will deliver you the results you need? Here are the 7 questions you should ask a website developer about your small business website.

Get Thrive Leads for WordPress

The 7 Most Important Questions You Should Ask A Website Developer About Your Small Business WebsiteThe “information age” and the “digital economy” require most businesses to have a digital business presence of their own.

If you plan to take your business online, you have two options:

  1. “Leave It To The Experts” – Most small business owners take this approach. Essentially, this involves asking a website developer to build you a website, trusting in their expertise, going with their recommended solutions and hoping that this will deliver you the results you want, or
  2. “Be The Driver” – This is the road less traveled. With this approach, you begin by creating a strategic plan for your digital business with a clear vision of how your digital presence will integrate with your existing business, set goals and objectives, work out how you will manage your digital processes (e.g. content, marketing, web management) with the resources and skills you have available, then instruct your website developer to build you a digital vehicle that will put you in the driver’s seat and allow you to take it where you need to go to achieve your goals and realize your vision.

Why Knowing What To Ask Your Website Developer Is Important

As discussed in “The WordPress Paradox,” most web service providers build their business to keep clients dependent on using their services, not to empower clients to be in control of their digital presence.

Unless you have a plan that specifies the kind of digital vehicle you need to take you where you want to go, you will most likely end up with a vehicle you can’t drive without the constant help of mechanics and technicians, that will keep costing you money to run, and that may only deliver you disappointing or mediocre results at best.

Knowing what to ask your website developer will help them build you a digital vehicle that will not only save you time and money, but more importantly, put you in the driver’s seat and help your small business grow.

Choose a digital vehicle that puts YOU in the driver's seat!

(Choose a digital vehicle that puts YOU in the driver’s seat!)

The 7 Most Important Questions You Should Ask A Website Developer About Your Small Business Website

Many businesses will meet with a website developer and spend their entire meeting focusing on things like the look and layout of their website, what features they would like their site to have, how much their site will cost to build, and how long it will take the website developer to build it.

These things are important and should be discussed, especially if you are trying to help your website developer close the deal and sign you up as their new client.

The goal, however, is to find a website developer that will follow your instructions and not try to hijack or derail your game plan.

You want a website that is fluid and flexible enough to allow you to execute your digital strategies, help you achieve your goals and objectives, and allow you to quickly adapt to the ever changing landscapes of areas like technology, marketing and digital business itself … and have all this built and delivered in a reasonable time frame and within your budget!

Here, then, are the seven most important questions you should be asking your website developer to help you get the results you want:

Do You Build Websites Using WordPress?

WordPress

More websites around the world are powered by WordPress than any other website-building platform. In fact, over a quarter of all websites worldwide are built using WordPress.

More websites are powered by WordPress than any other website building platform!

(More websites are powered by WordPress than any other website building platform! Source: https://trends.builtwith.com/cms)

Many website developers use WordPress to build professional websites and blogs for their clients because WordPress is:

  • 100% free open source software (= lower costs of production)
  • Fast to install and set up (= faster turnaround times)
  • Highly flexible, scalable and customizable (= can be adapted for any use)
  • Supported by a community of tens of thousands of web developers (= continually updated to improve security, add new features and fix bugs & issues).

Not all website developers, however, will inform their clients that their sites are powered by WordPress, so you will need to ask your website developer the next question …

Will My Website Be Built With WordPress?

Since millions of websites are now powered by WordPress (over a quarter of all websites worldwide), it’s very likely that your website will be too!

Proudly powered by WordPress

(Millions of sites worldwide are powered by WordPress!)

With WordPress, you can build just about any kind of website you can imagine and easily change anything and everything on your site anytime you want.

WordPress is also easy to use and requires no technical expertise or coding skills. In fact, anyone can easily learn how to build, manage and grow a web presence using WordPress without hiring website developers (unless, of course, you want to).

WordPress gives you a choice … you can do it yourself or outsource!

WordPress also provides businesses, website owners and bloggers with many benefits and advantages.

Here are just some of these:

The software used to build your website is FREE or very inexpensive

Not only is WordPress 100% FREE to download, use, and customize, so are many of the add-ons (called plugins and themes) that can enhance the functionality or design of your site. Paid (also called ‘premium’) plugins and themes generally tend to be very inexpensive.

Most of the cost of building your website, then, should come from labor, not parts, i.e. assembling and configuring your site, customizing templates and features, etc.

Costs of building a website with WordPress

(Costs of building a website with WordPress)

You can learn more about the costs of building a website with WordPress here: Why Is WordPress Free? WordPress Costs Explained

WordPress sites install quickly and work right ‘out of the box’

A WordPress site can be literally installed in ’60 seconds or less’ (watch the video below) and will work just fine with only its default settings (although you will want to configure it for better results, as explained further below).

The benefits of installing quickly and working ‘out of the box’ are many.

For example:

Faster Turnaround Time

As long as you can provide your website developer with all the information they need to customize and set up your site (see Initial Content Checklist), your website could be built and setup for use very quickly … often in days instead of weeks or months!

Website Design Is Not An Issue

It really doesn’t matter what your website looks like when you launch. What matters is that your web design is flexible and fluid enough to be able to change as more data emerges about how your your target audience engages and interacts with your site, so it can match their expectations and provide them with the best possible user experience.

WordPress uses a unique system of web design templates (called ‘Themes‘) which allow you to completely change the entire look and layout of your website with one click without affecting the underlying content.

This means that you don’t need to get hung up on web design. Just get started with a theme that you like and think is appropriate or suitable for your business (there are thousands of fully configurable WordPress themes to choose from). You can easily change or customize your web design any time you like.

Adding New Features Later Is No Big Deal

Just like WordPress themes make web design a non-issue, knowing what features your website needs before you launch is also not a big deal.

WordPress is completely customizable and can be easily and instantly expanded any time you like using add-ons (called ‘Plugins‘) which are easy to install and designed to fully integrate with your website when you need additional functionality.

So, if your budget is tight, you can start with a simple WordPress site with some basic features and as your business evolves, you can easily add things like e-commerce, a membership site, forum or discussion board, a directory, contact forms, surveys, polls, image galleries, or any other feature you can imagine using inexpensive WordPress plugins

WordPress gives users competitive ‘speed to market’ advantages

Sites built with WordPress are not only fast to install and set up, they also allow you to publish information online at the ‘speed of thought’ (well, almost!) …

Publish content quickly with WordPress - just think, write ... and publish!

(Publish content quickly with WordPress – just think, write … and publish!)

WordPress lets you publish time-sensitive content fast and make it available to users online immediately. This is great if you want to get information out quickly, like:

  • Limited time offer and special offers, discounts, etc.
  • New product releases, new product reviews, and promotional videos,
  • Company announcements
  • Industry or company events
  • Pricing updates
  • Customer/reseller training tips, etc.

With WordPress, as soon as you think of something you’d like to promote or communicate about your business, just write it and hit the “publish” button to make your information live and available online!

WordPress offers so many more benefits and advantages …

If you haven’t discovered all the benefits and advantages of using WordPress yet, see our Introduction To WordPress tutorials.

Now, what if your website developer tells you that they don’t use WordPress or don’t plan to build your site with WordPress?

Simple! Just ask them …

Why Not WordPress?

WordPress is an ideal platform for building and running most types of websites securely and inexpensively.

In addition to building professional business and corporate websites and blogs, WordPress also lets you build and run fully featured e-commerce stores, membership sites, social networking sites, business directories, portfolio/product catalogs, client support helpdesks, online training courses, lead generation sites, mobile responsive sites, and a whole lot more.

If your website developer is not planning to use WordPress, you really need to ask them why not?

Here are some of the reasons they may give you:

  • You plan to run a complex, unique, or custom-built application. Maybe what you are planning to set up online is so complex or unique that it requires its own platform and custom-built applications to run. If so, keep in mind that you can still use WordPress to set up a website or blog to market and promote your products or services (see next question below to learn why we recommend doing this!),
  • Your website developer uses a proprietary technology. Web and digital service providers need clients to stay in business. As a result, many will “lock in” their clients into using proprietary solutions to keep them dependent on using their services. If so, there’s probably no benefit to you! WordPress is an open source technology that can be integrated with many different technologies, it’s supported by thousands of web developers and all of your data is stored in databases that can be easily exported for use with other platforms. This means that you are not locked into anything and can migrate your site elsewhere if required.
  • Your website developer doesn’t know WordPress. If your website developer has never heard of WordPress, find another website developer.
  • Your website developer doesn’t like WordPress. If your website developer tells you that they don’t like WordPress, then you need to know about “CMS Bias.”

Beware CMS Bias

Everyone has biases! Some people prefer Apple, others Android. Some think a Ferrari is better than a Lamborghini, and others disagree.

Website developers also have biases.

In addition to creating websites for all kinds of uses, WordPress also comes with a powerful built-in content management system (CMS) …

A CMS gives you control of your content management

(A CMS gives you control of your content management)

A Content Management System (CMS) gives you control of your content management and lets you perform all kinds of tasks, like:

  • Content creation, modification, and removal
  • Content publishing / content delivery
  • Content organization management (e.g. archiving)
  • Content format management
  • Content revision control
  • Content indexing, searching, and retrievals

When building websites for businesses, many website developers will choose applications that include a content management system. There are different types of content management systems, however, and the CMS platform your website developer may recommend will depend on their personal preference, familiarity, and their experience with particular platforms.

You could call this “CMS bias.”

For example, most web developers tend to be ‘technical-minded’ people. If you allow their biases to influence your decisions, you could end up owning a digital vehicle built with a CMS that is too technical and complicated to manage, requiring the help of ‘mechanics’ to drive it …

Will you need 'mechanics' to drive your digital vehicle?

(Will you need ‘mechanics’ to drive your digital vehicle?)

Many web designers, on the other hand, tend to naturally focus on aesthetics. If a web designer is going to build your website, they may lean towards CMS applications that allow them to create beautifully designed websites but which may lack a number of functional features …

Is your website developer focused more on aesthetics than functionality?

(Is your website developer focused more on aesthetics than functionality?)

Your choice of CMS vehicle, however, should be driven by the needs of your business, not the biases of your website developer or web designer.

Choose a digital vehicle that will work for you and your business!

(Choose a digital vehicle that will work for you and your business!)

Your website developer doesn’t run your business, you do! Your website developer is also not accountable for the success of your business, you are!

Whatever ‘bias’ they may have towards the platform you choose to power your own web presence, make sure that it’s ultimately your decision, not theirs. Choose a digital vehicle that will work for you and your business.

This includes the advice you are receiving right now. I am biased towards using WordPress, because I have successfully built hundreds of WordPress sites for all kinds of purposes for well over a decade with no coding skills and without hiring website developers.

Do your research and due diligence and decide on the web platform that is right for you and your business needs!

Sticking with WordPress, the next question will ensure that your website can deliver you what every business wants …

Will You Configure My Website For Automated Traffic & Lead Generation?

When you meet with your website developer, say the following …

“I want you to build an automated content distribution, traffic and lead generation, and sales & marketing system for my business!

In order to do this, I need you to not only build my website, but also expertly configure it so that all I have to do is publish content and my site will then automatically and instantly:

  • Notify search engines like Google and Bing and have Google display my listing in its search results exactly as per my instructions,
  • Post excerpts of my content on social media with links pointing back to my site and display these excerpts on Facebook, Twitter, LinkedIn, etc. exactly as per my instructions,
  • Notify and syndicate other web properties like search directories, social bookmarking sites, and RSS feed aggregators.”

Expertly Configured WordPress Site

(Automate your traffic with an expertly configured WordPress site!)

With WordPress, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

Info

Configuring WordPress settings, plugins and external services is what will probably take up most of your website developer’s time building your website and driving up the cost of the service.

More features and automation requested = more setup time required = higher website cost!

For more information on how to expertly configure WordPress, see our WordPress Configuration tutorials and our WordPress Traffic Automation Blueprint tutorials.

Will I Be Able To Manage My Own Website?

Many website developers advertise building websites that clients can “manage themselves.” When you look deeper into it, however, what this often means is that clients will be able to add, modify and delete their content on the site, but do little else on their own.

As we point out in “The WordPress Paradox,” many web and digital service providers don’t really want you to manage your own website. They want you to pay them to manage it for you. Not only do most web service providers depend on keeping clients using their services in order to stay in business themselves, many also believe that clients will “stuff things up” if they were to manage their own sites.

What you need to know before approaching website developers, however, is that you have a choice!

WordPress users can easily manage every aspect of their own websites if they choose to and most tasks can be performed with just a few clicks of their mouse.

For example, users can:

The video below shows how any WordPress user can easily maintain their own website fully up-to-date in minutes, just by clicking a few buttons … and without touching code!

To learn more about managing and maintaining your own website, see our WordPress management tutorials.

What Kind Of WordPress Training Do You Provide?

The aim of this article has been to educate and inform you about the benefits of using WordPress to build your website or blog.

Unless you have a specific reason not to choose the WordPress platform, WordPress can give you a digital vehicle that will automate your content distribution, traffic and lead generation, and sales and marketing, that you can fully manage yourself if you want to, and that will work for you and your business.

Having the right digital vehicle that puts you in the driver’s seat and in control of your digital business presence, however, is just half of the solution. You also need the keys to drive your vehicle!

Choose a digital vehicle that will work for you and your business!

(You need the right vehicle and the keys to drive it!)

The keys to driving a digital vehicle built with WordPress are:

  • WordPress education, and
  • WordPress training

As we explain in The Challenges Of Educating, Teaching, And Training New WordPress Users, most website developers do not invest sufficient time, effort, and resources into creating an effective training system for showing new clients how to use WordPress.

As we also explain in “The WordPress Paradox,” one of the reasons for this is that their businesses are not geared towards empowering their clients to be in control of their own digital presence. Expect, therefore, to receive only basic training from your website developer on how to use your new website.

But this brings up an issue …

If all you are going to get from your website developer is basic training, what happens when you need to get things done that fall outside the training you’ve been given? Are they going to remain continually available to service your needs, answer your questions, and show you how to use all of the other features of your website? If so, are they going to continually charge you for this?

Useful Tip

If you want to be in control of your web presence, you are probably not going to get it from your website developer, but don’t worry. We provide the most comprehensive WordPress training system available online for beginners for FREE!

How Do You Guarantee Results?

Businesses need results!

As your business evolves, you will need a team of technical and digital service providers that can deliver you results.

With technical or digital services, it’s great to have demonstrable expertise, experience, knowledge, skills and qualifications, but what you really want to know as a business owner, are things like:

  • How are they able to keep their promises to clients and deliver results?
  • How are they able to provide additional services and deliver results?
  • What happens to your results if something happens to them?

If you plan to outsource, you have to know what external systems and resources your business will need to rely on to make sure that you can also deliver on your promises to customers.

Like many businesses, web developers and digital marketers are also under financial pressure from having too much competition and not enough clients and this can drive some to make promises they cannot deliver without having the systems and resources to back these up.

For example, some website developers promise to build websites that will deliver their prospective clients great results online …

We all want websites that will deliver great results!

(We all want websites that will deliver great results!)

We all want websites that will deliver great results … fast!

As we explain in The Digital Business Game Plan,” however, a website can’t create results by itself. Results come from implementing strategies and systems and from performing many time-consuming and resource intensive activities.

If a website developer promises to build you a website that will deliver your business great results, ask them exactly how these results will be generated.

Find out:

  • What assumptions are they making about their clients’ businesses (i.e. about their systems and resources)?
  • What systems and processes will they build into your website to make these results happen?
  • What else will they do to help you generate these results?
  • What will you need to do to generate these results?
  • If additional services are needed, what resources and systems do they have in place to guarantee these results and what additional costs are involved?

One-Stop Shop Service Providers

All marketing-savvy businesses know that it’s far more profitable and cost-effective to upsell existing clients additional services than to find new clients to service.

For this reason, many website developers offer clients additional services like web content creation, SEO consulting, online ad management, etc.

Many website developers servicing small businesses, however, are just small businesses themselves who either work alone or in small agencies and who lack the resources and the systems to provide a complete suite of technical or digital services.

So, for instance, if you were to take up their offer to have them create content like articles for your website, how would they do this? Do they have the resources, systems, and capabilities to understand your business, help you develop an effective content marketing strategy, and regularly spend time planning, researching, and writing high-quality content that will engage your audience and add value to your readers, and get all this done within your marketing budget … or are they just going to farm out the work to freelance article writers and give you back a bunch of cheaply written generic articles?

Most experts store years of knowledge, experience, and expertise inside their heads. If your business depends on experts and most of the systems responsible for running your digital business is stored inside their heads, then expect some serious headaches in your business.

Where are your digital systems going to be stored?

(Where are your digital systems going to be stored?)

Before Approaching Website Developers …

Many small business owners will throw their arms in the air, say “I’m too busy, I don’t have the time” or “this is too technical and complicated” and put a website developer or digital/SEO marketer in charge of their digital processes.

You can avoid the problems this will create for your business by simply becoming more informed about your options.

Before approaching website developers, digital/SEO marketers, etc., we recommend completing the following steps:

  1. Create a game plan that will put you in control of your digital presence,
  2. Complete the tutorials in our Website Planning training module,
  3. Continue learning all you can about the benefits and advantages of using WordPress.

Pre-Website Checklist

Some Final Tips …

Interview website developers until you find someone who understands your game plan and what you are trying to achieve and who will agree to empower you as a member of your digital business team.

Once you have found the right website developer by asking questions designed to filter out service providers who will try to impose their game plan on you, you can then engage in detailed discussions concerning web design and layout, additional features, and projected cost and delivery times.

Tip

As well as completing the tutorials in our Website Planning module, we recommend downloading a copy of “The Digital Business Game Plan: What You Never Knew You Should Know About Taking Your Small Business Online”  …

The Digital Business Game Plan: What You Never Knew You Should Know About Taking Your Small Business Online

(The Digital Business Game Plan)

“The Digital Business Game Plan” expands on many of the topics covered in this article. It will help you create a practical strategic plan for growing your business online, help you avoid becoming a “hostage” of your service providers, and show you how to be in complete control of your digital business presence.

For more information, go here: The Digital Business Game Plan

About WPCompendium.org

Our mission is to empower WordPress users to have complete control of their digital presence. We provide hundreds of detailed step-by-step WordPress tutorials that show you how to build, manage, and grow a professional website with no coding skills required and at minimal cost … for FREE!

We hope that you have found the above information useful and helpful.

The 7 Most Important Questions You Should Ask A Website Developer About Your Small Business Website

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