The Small Business Digital Manager – How To Get Better Results Online

Small business owners need someone who will step into their business, get things done, and deliver results … like a Small Business Digital Manager!

Before taking your small business online, we recommend downloading  “The Small Business Digital Manager” and completing our Website Planning tutorials.

The Small Business Digital Manager: Build A Profitable & Rewarding Career Helping Small Businesses Get Better Results Online!

(The Small Business Digital Manager)

Take Control Of Your Small Business Digital Presence And Get Better Results Online

Many small businesses struggle to get results online and need help, support, and advice with areas like digital management and digital marketing. Small businesses, however, need more than help, support, and advice. They need someone who will look after their digital processes and actually ‘do the work’ that they are too busy or lack the skills to do themselves.

Small businesses often turn to outsourcing for help. As “The Small Business Digital Manager” explains, many businesses have no systems in place to manage the outsourcing process and can end up as “hostages” of their service providers.

Small business owners, then, need someone who will step into their business, get things done, and deliver results.

Small businesses need a Small Business Digital Manager.

A Small Business Digital Manager (SBDM) is an asset that provides a small business with ‘hands-on’ digital services and delivers ‘done for you’ results. These services include developing sound digital strategies, implementing effective systems, organizing and documenting digital processes, and looking after areas like digital management, content creation, and digital marketing to drive more traffic and leads to their website, improve search engine rankings, and increase sales conversions.

This seems like a tall order. As you will see, however, “The Small Business Digital Manager” provides a systematic approach and proven methods that anyone can use to help any small business improve their results online. The author has spent over 20 years helping businesses grow and over a decade of this time focused on helping small businesses build an effective digital presence using the systems and methods described in this book.

The role of the Small Business Digital Manager (SBDM) represents an immense and untapped global opportunity for millions of people to build a profitable and rewarding career helping millions of small businesses experience improved results online.

Technical expertise is not required to excel in this role. All someone needs to be is self-motivated, organized, and willing to embrace new challenges. Anyone looking for full-time, part-time, or flexible employment can become a successful SBDM: school leavers, students, stay-at-home, work-from-home, semi-retired, unemployed, professionals, consultants, contractors, freelancers, etc.

If you own or plan to start a small business and can’t afford to employ someone to look after your digital management or digital marketing, this book will show you how to become the small business digital manager your business needs to manage these areas and get better results online.

If you are currently employed to help a small business with its marketing or website or looking for employment in the digital sector, the information and methods in this book will help you deliver better results, significantly improve your performance, and boost your value and contribution to any business that employs you.

About The Book

“The Small Business Digital Manager” is divided into two parts:

Part 1 looks at why most small businesses take their business online using the wrong approach, why this leads to poor results and loss of control of their digital processes, and why small businesses should consider hiring a Digital Manager.

Part 2 explains the role of the Small Business Digital Manager (SBDM) and provides a description of the services performed by an SBDM to help put small businesses in control of their digital processes and get better results online.

Why You Should Get This Book

One of the core systems described in “The Small Business Digital Manager” that are used to help small businesses get better results online is to set up an expertly configured WordPress site 

Expertly Configured WordPress Site

(Expertly Configured WordPress Site)

WPCompendium.org provides the tutorials on how to install and expertly configure a WordPress site, and “The Small Business Digital Manager” explains how to do the strategic planning and build the other systems that will allow someone to manage all of the digital processes for a small business and create better results online.

Additionally, a Small Business Digital Manager online course is available, that provides additional resources and information (video tutorials, downloadable templates, checklists, and documentation) to anyone interested in learning more about the role.

Download ‘The Small Business Digital Manager’

The Small Business Digital Manager: Build A Profitable & Rewarding Career Helping Small Businesses Get Better Results Online

(The Small Business Digital Manager: Build A Profitable & Rewarding Career Helping Small Businesses Get Better Results Online)

To learn why small businesses need a Small Business Digital Manager, download “The Small Business Digital Manager ” from Amazon.com using the links below:

Note: Even if you don’t own a Kindle device, you can still read “The Small Business Digital Manager” on your Apple or Android smartphone, tablet, or computer by downloading the free Kindle app from the Apple App store, Windows store, and the Android app stores on Google Play and Amazon.

WordPress For Beginners Can Be Read Without A Kindle Device

Please feel free to share this page with anyone who may be thinking of starting or taking a business online or is interested in learning how to build a profitable and rewarding career helping small businesses get better results online.

Why Small Businesses End Up With An Unmanageable Digital Presence (And How To Avoid This!)

Learn why most small businesses approach things backward when taking their business online and end up with an unmanageable digital presence and how to avoid doing the same …

Why Small Businesses End Up With An Unmanageable Digital Presence (And How To Avoid This)This is an excerpt from “The Small Business Digital Manager,” which explains why small businesses struggle online and how a Digital Manager can help them get better results.

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Why Small Businesses End Up With An Unmanageable Digital Presence

When small business owners decide to take their business online, most will find a website developer and get a website built …

Why Small Businesses End Up With An Unmanageable Digital Presence

Once their website is up and running, they will then start looking for ways to promote their site and attract visitors, like using social media …

Why Small Businesses End Up With An Unmanageable Digital Presence

Now that their website and social media accounts are all set up, this is where things begin to get unmanageable.

Getting results online requires work like adding content to the website on a regular basis and managing and promoting both the website and its web content …

Why Small Businesses End Up With An Unmanageable Digital Presence

The same needs to be done with social media, as social media accounts also need content, promotion, and management …

Why Small Businesses End Up With An Unmanageable Digital Presence

So far, we can see that even a simple web and social media presence requires doing a significant amount of work.

Achieving consistent results online, however, is not a one-time effort. It requires work to be done on a regular basis and in three key areas:

  • Digital Management
  • Digital Content
  • Digital Marketing

Why Small Businesses End Up With An Unmanageable Digital Presence

Digital Management

All businesses need to ensure that their digital assets are regularly managed and kept maintained, updated and secure.

This includes managing their website, web content, web server, hardware devices, software, other online properties and digital services, keeping track of account details (logins, service subscriptions, license renewals), performing regular backups, troubleshooting problems, handling support issues and user inquiries, and more …

An effective digital presence requires ongoing digital management

(An effective digital presence requires ongoing digital management)

Digital Content

Websites, social media accounts, newsletters, etc. need content on a regular basis.

Creating quality content like articles or blog posts, videos, images and graphics, audios, downloadable reports, etc. is very time-consuming and involves a great deal of work in areas like planning, researching, collating/organizing information, writing, scripting, editing, reviewing, producing/formatting, uploading, publishing, updating and more.

Digital content also needs to be managed and updated.

An effective digital presence requires ongoing digital content creation and content management

(An effective digital presence requires ongoing digital content creation)

Digital Marketing

Businesses must continually promote themselves to stay relevant online, improve their search results, drive more traffic, increase conversions, generate new leads, more subscribers, and create more sales.

This involves coordinating various marketing activities, from understanding the market and target audience needs and doing competitive analysis, to finding new ways to create exposure for the business online, reach ad-weary audiences, and tap into profitable niches.

An effective digital presence requires ongoing digital marketing and promotion

(An effective digital presence requires ongoing digital marketing)

 But it doesn’t end here …

An effective digital presence requires more than just having a website and a social media presence. It also includes other presences (e.g. search, mobile, local) and developing and implementing strategic plans and systems for growing and managing each different area …

An effective digital presence is more than a website and a social media presence

(An effective digital presence is more than a website and a social media presence)

Each of these areas not only requires work, planning, and management, but these also involve opportunity costs.

Which Opportunity Is Worth Pursuing?

Small businesses attend networking events or seminars where they learn about online marketing strategies and new methods to drive more business. Apart from being disorganized and lacking the time to implement many of the great things they have learned, the main challenge most small businesses face when it comes to marketing and promoting their business online is they lack systems to manage their marketing activities effectively and determine which opportunity is worth pursuing.

For example, many gurus, experts, courses, and seminars focus on social media marketing. Social media, however, consists of many different networks, methods, and channels, and each of these offers different opportunities for businesses to promote themselves.

How, then, can a small business evaluate which opportunity is worth investing time, effort and money into if they lack systems to manage their marketing activities and monitor, measure, review, analyze, and improve their processes and results?

Also, who is going to do and manage all of the time-consuming work involved is creating these results?

Who is going to do all the time-consuming work to grow the business online?

(Who is going to do all the time-consuming work to grow the business online?)

Small businesses with an unmanageable digital presence can end up giving away control of their digital processes and become a ‘hostage’ of their service providers.

Download "The Small Business Digital Manager"

The Small Business Digital Manager

(The Small Business Digital Manager)

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How To Research Keywords For SEO Content

Learn how to do effective keyword research and improve your content SEO in this step-by-step tutorial.

How To Research Keywords For SEO ContentKeyword research is an important aspect of doing market research and an integral part of other strategies presented in our tutorials (e.g. content creation, online advertising, etc.)

Knowing how to do effective keyword research can help you to:

  • Quickly identify new niche opportunities in your existing market,
  • Discover new opportunities in related markets,
  • Generate great ideas for web content,
  • Generate great ideas for new products or services,
  • Improve your website’s relevance in search engines
  • Create a list of potentially profitable advertising words for pay-per-click advertising (e.g. Google AdWords),
  • And more …

How To Research Keywords For SEO Content

Keyword research doesn’t have to be difficult or time consuming.

In this tutorial, we’ll show you a couple of tools that can help you create a highly targeted listing of relevant keywords for your niche.

Let’s Build A Keyword List … Fast!

Just like generating ideas for a website, product or business in a niche market, the simplest way to start is by writing down keywords and keyword phrases that relate to your niche, and search terms that people are likely to enter into search engines when looking for information.

For example, if you plan to start a website showcasing scrapbooking products and ideas, your keyword list might look something like this:

  • Scrapbook Layout Ideas
  • Free Scrapbooking Templates
  • Scrapbooking Tutorials
  • Scrapbooking Accessories
  • etc …

Also include question-based keyword phrases that people might enter into search engines, like:

  • How do I create scrapbook pages?
  • What is digital scrapbooking?
  • Where can I buy scrapbooking supplies?
  • etc …

Add Related Keyword Ideas

You also want to consider related words and possible synonyms for your niche topic.

For example, if you were trying to build a keyword list related to “freelancing”, you could also use words like:

  • Ghostwriting, Ghostwriter
  • Writing, Writer
  • Telecommuting, Telecommuter
  • Work At Home, Work From Home
  • etc …

Write down everything that you can think of related to your niche market.

Tip

Here’s a quick tip …

Google has a great keyword suggestion tool built into its search engine.

Go to Google.com and begin typing your main keyword to see related keyword ideas …

Keyword Research

Add the keywords Google suggests to your list, then repeat the process using your new keywords …

Keyword Research

Keep repeating this process. After a few minutes, you should have a great list of keywords to start with.

Finding Profitable Opportunities In Good Keywords

When doing keyword research for a niche market, your goal is to build a list of targeted keywords that ideally will meet the following criteria:

  • Keywords that attract a reasonable volume of searches online.
  • Keywords that will generate profitable returns for your business.
  • Keywords that have lower competition.

Keyword Search Volume is important because if nobody is searching for your keywords, then you will be wasting your time and money marketing your content to an audience that isn’t there.

On the other hand, going after a really high volume of searches online means a lot of competition. Once again, you could be wasting your time vying for traffic from a market that is being constantly hit by many established players with big budgets to spend on advertising and promotion.

A Profitable Keyword is a keyword that either brings you targeted visitors in the organic search results (i.e. free listings), or a keyword that you can afford to keep paying to advertise your products or services with (e.g. using Google AdWords) because it brings you targeted visitors that convert into leads or customers and generate a positive return on investment for you (ROI) …

Keyword Research

As a rule of thumb, unless you really know what you are doing, stay away from trying to dominate large markets (e.g. ‘Travel’, ‘Health’, ‘Pets’, etc.), and go after ‘niche’ and ‘micro-niche’ markets instead.

A ‘Niche’ market, focuses on a narrower subset of a larger market. Here are some examples of niche markets:

  • Dog training collars
  • Remove acne scar
  • Blue contact lenses
  • Health supplement coupons
  • Wedding speeches

Tip

Tip: A good general rule of thumb when doing niche market research is to look for keywords that generate between 30,000 and 100,000 search a month and have a low-to-medium level of competition …

Keyword Research

Research Niche-Related Keywords

As you begin to generate ideas for your niche, write down keywords and keyword phrases related to the niche market you are thinking of expanding into.

This is important for a number of reasons:

  • It will help you identify additional opportunities in your niche that you may have missed
  • Keyword research can provide you with new content ideas and keyword phrases that you can use when creating your content.
  • Search engines like Google use the keywords on your website pages to determine what your niche is and how relevant your site is to users searching online for information. This can help improve your site’s search engine ranking results and increase the number of people finding and visiting your site.

Once you have a basic list of niche-related keywords, you can expand your list significantly with keyword research tools like Google’s Keyword Planner and other tools …

Google AdWords - Keyword Planner

(Google AdWords – Keyword Planner)

After evaluating potentially lucrative niches and doing niche keyword research, the next step is to understand who your buyers are. This is covered in other tutorial.

Long-Tail Keywords

Long-tail keywords are longer, less common, but very specific keyword phrases that have at least 3-4 keywords in them.

For example:

  • compare prices minolta x-700 vs pentax k1000

Long tail keywords make up the majority of search-engine driven traffic, and are generally very good indicators of a person’s desire to buy (as opposed to ‘just looking’ online).

Commercial Intent Keywords

Commercial intent keywords are words that people add when searching for something that they are serious about investing money or time into (as opposed to just browsing or ‘researching’).

Examples of commercial intent is when people add words like the following to their searches:

  • Buy + Keyword
  • Keyword + price
  • Cheap + keyword
  • Quote for + Keyword
  • Keyword + specials
  • Keyword + cost

For example:

  • Buy Porsche 918 Spyder
  • Fitness 365 membership price
  • Cheap bed mattress
  • Quote for landscaping yard
  • etc…

Adding locations (names of places) to keywords also indicate a more serious commercial intent:

  • Buy + Keyword + Location
  • Keyword + price + Location
  • Cheap + Keyword + Location
  • Quote for + Keyword + Location
  • Keyword + specials + Location
  • Keyword + deals + Location
  • etc …

Important

Free Download: Commercial Intent Keyword List

Commercial intent keywords

(Commercial intent keywords)

Keyword-Based Content

Once you find the right keywords, you can start writing content for your site based on these keywords …

Keyword Research

Google has an excellent Keyword Planner tool that you can access at no cost if you have a Google AdWords account (https://adwords.google.com) …

Keyword Research

help To access Google AdWords, visit the site below:

redarrow Google AdWords

Another good keyword research tool is Market Samurai

Keyword Research

Market Samurai is not free but it is also not expensive and provides some great additional research tools, plus excellent training tutorials on how to perform keyword research.

help To learn more about Market Samurai, visit the site below:

redarrow Market Samurai

LSI Keywords

Google is continually improving the way it analyzes content on websites.

Google uses a relatively new method called Latent Semantic Indexing (LSI) which identifies patterns in the relationships between the terms and concepts used in the text of a web page, to work out how relevant your content is to users searching online.

It’s important, therefore, to understand what Latent Semantic Indexing is, and how to use it when doing keyword research. The video tutorial section at the bottom of this page has more information on using LSI keywords.

Keyword-Based Domains

Finding good, keyword-based domain names in any niche is getting harder to do.

help To learn how to quickly and easily find many available keyword-rich domain names, see the tutorial below:

redarrow How To Easily Find Available Keyword-Rich Domain Names

We hope that you have found the information above useful for helping you to research and identify great keywords for SEO content.

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