10 Useful And Time-Saving Plugins For Elementor Page Builder

Do you use Elementor Page Builder? These 10 useful and time-saving plugins will add new functionality to your WordPress site and enhance user experience …

10 Useful And Time-Saving Plugins For Elementor Page Builder

10 Useful And Time-Saving Plugins For Elementor Page BuilderEvery business needs a website but building an online presence from scratch isn’t a simple thing. Many factors influence the website building process. The success of your business can directly depend on the effectiveness of your digital presence.

There are millions of websites on the web, so it’s vitally important that your business should try to stand out from the crowd. Some of the ways you can do this are by offering your users more advanced functionality, more engaging User Interface (UI) and User Experience (UX), and more attractive overall design.

The plugins described below can help you achieve this, especially if you plan to build your website with WordPress using the Elementor Page builder.

Essential Plugins For Websites In Any Business Niche

Once you’ve set up a website with Elementor Page builder, you have access to an unlimited number of plugins to suit any type and purpose. Each of the plugins listed in this tutorial is aimed at improving a specific feature of your site:

  • Optimize your app or site for search engines.
  • Protect your online assets against spammers.
  • Improve your site’s performance and functionality.
  • Make UI more comfortable and engaging for users.
  • Boost organic traffic to your site and create additional exposure online for your products or services.
  • Protect your site from cyber attacks.
  • Reduce page load time.
  • Add social media buttons to your online platform.
  • Analyze your site’s performance.
  • Provide contact information to potential customers, and more!

Overview Of Plugins

Below are 10 essential WordPress plugins designed specifically for the Elementor Page builder:

TitleMain Features



- Smart Modules collection
- Drag-n-Drop management
- Great module design

more info



- Animated texts
- Multiple usable elements
- WooCommerce integrated

more info



- Parallax effect
- Animated tricks
- Animated particle effects

more info



- Dynamic content widgets
- Stylish listing layouts
- Working without programming

more info



- Effective rating showcase
- Breakthrough functionality
- Versatile typography tools

more info



- Limitless Parallax Layers
- Flexible Animation speed
- Rich Background functionality

more info



- Highly customizable menu
- Vertical Mega Menu
- Easy and Intuitive functioning

more info



- Comprehensive widgets set
- Stylish tabs
- Various Accordion blocks

more info



- Loads of specific widgets
- Spectacular, handy grid
- Fully-fledged carousel

more info



- Powerful functionality
- Sticky header styles
- Outstanding footer samples


Elementor Page Builder Plugins

JetBlog – Blogging Package for Elementor Page Builder WordPress Plugin

JetBlog - Blogging Package for Elementor Page Builder WordPress Plugin

Details | Demo

The JetBlog plugin is created to enhance your blog’s potential. With drag-n-drop JetBlog, you won’t have difficulty with creating content like a pro.

Some of the plugin’s features include:

  • No coding skills required
  • Smart list tool for displaying your content
  • Text Ticker widget to grab visitors’ attention to the featured posts
  • Attractive backgrounds to make your posts more appealing.

For more info, go here: JetBlog

JetElements – Addon for Elementor Page Builder WordPress Plugin

JetElements - Addon for Elementor Page Builder WordPress Plugin

Details | Demo

With the JetElements addon, your page building process can become more effective and engaging. It allows you to add extensive modules to your pages and stuff them with various content components.

Some of the plugin’s features include:

  • Visually appealing Countdown timer
  • Advanced Carousel possibilities
  • A great range of banners for effective promotion
  • Multiple e-commerce widgets.

For more info, go here:  JetElements

JetTricks – Visual Effects Addon for Elementor WordPress Plugin

JetTricks - Visual Effects Addon for Elementor WordPress Plugin

Details | Demo

If you’re looking for a way to make your website more exciting to boost organic traffic and add great visual effects, JetTricks will make even the most ordinary element more interesting.

Some of the plugin’s features include:

  • Adding sticky components to your content
  • Animated elements to fit every taste
  • Multiple opportunities to create flawless design
  • Incorporate visual effects on the fly.

For more info, go here: JetTricks

JetEngine – Adding & Editing Dynamic Content with Elementor WordPress Plugin

JetEngine - Adding & Editing Dynamic Content with Elementor WordPress Plugin

Details |  Demo

JetEngine is intended to create unique custom post types. This effective software is a must-have if you want to produce a new taxonomy type or attractive field for content without any coding knowledge.

Some of the plugin’s features include:

  • Create grid/listing layouts on the go
  • Ease-of-use for beginners and professional web masters
  • Special widgets allow you to modify dynamic content to suit your needs
  • Comprehensive documentation to help you learn how to use this plugin.

For more info, go here: JetEngine

JetReviews – Reviews Widget for Elementor Page Builder WordPress Plugin

JetElements - Addon for Elementor Page Builder WordPress Plugin

Details | Demo

JetReviews is an out-of-box plugin lets you easily create rating progress bars and impressive reviews. It provides a versatile set of tools allowing you to create many unique styles.

Some of the plugin’s features include:

  • Responsive display works on all screens and devices
  • Rich diversity of typography elements
  • Vivid color palettes
  • Compatible with WordPress Review plugin.

For more info, go here: JetReviews

JetParallax – Addon for Elementor Page Builder WordPress Plugin

JetParallax - Addon for Elementor Page Builder WordPress Plugin

Details | Demo

JetParallax is a great solution for making backgrounds and overall website’s appearance more visually appealing. This addon allows you to improve the look and functionality of your web pages while maintaining the speed of your page loading times at a low level.

Some of the plugin’s features include:

  • Create as many background layers as you want
  • Set up different animation speed for layers
  • Efficient Mouse Move & Scroll behavior
  • Competent and reliable life-term support.

For more info, go here: JetParallax

JetMenu – Mega Menu for Elementor Page Builder WordPress Plugin

JetMenu - Mega Menu for Elementor Page Builder WordPress Plugin

Details | Demo

JetMenu allows site’s owners to improve navigation by making menu more user-friendly and engaging.

Some of the plugin’s features include:

  • Add components directly to the menu
  • Create complex vertical menus
  • A powerful addon at an affordable price
  • Compatible with all popular WordPress themes.

For more info, go here: JetMenu

JetTabs – Tabs and Accordions for Elementor Page Builder WordPress Plugin

JetTabs - Tabs and Accordions for Elementor Page Builder WordPress Plugin

Details |  Demo

Website owners looking for effective ways to organize content on their sites can use the JetTabs addon to help focus visitors’ attention on their main topics.

Some of the plugin’s features include:

  • Well-structured tabs for any content type
  • Accordion widgets: Classic/Vertical/Image
  • One-click switching between blocks
  • Different color schemes to choose from.

For more info, go here: JetTabs

JetWooBuilder – WooCommerce Page Builder Addon for Elementor WordPress Plugin

JetWooBuilder - WooCommerce Page Builder Addon for Elementor WordPress Plugin

Details | Demo

JetWooBuilder provides an extensive set of robust widgets designed especially for e-commerce sites powered by WooCommerce. Showcase your products to users in an attractive manner and considerably increase your conversion rates.

Some of the plugin’s features include:

  • Display products as a grid or carousel
  • Eye-catching tiles or lists
  • Build unique product page layouts
  • Use special widgets to create organized product archive pages.

For more info, go here: JetWooBuilder

JetBlocks – Elementor Header & Footer Widgets WordPress Plugin

JetBlocks - Elementor Header & Footer Widgets WordPress Plugin

Details | Demo

Use the JetBlocks extension to create stylishly beautiful, and attention-grabbing headers and footers. This addon lets you personalize any layout with your own logo, menu, web form, and other content.

Some of the plugin’s features include:

  • Turn plain-looking headers/footers into attention-grabbing elements
  • Improve user stickability and engagement
  • Includes a collection of powerful widgets
  • Imtegrates easily with the Elementor page builder.

For more info, go here: JetBlocks

These 10 powerful Jet plugins will allow your website to stand out from the crowd and are designed to improve your site’s functionality without compromising web page loading speed. These addons are also fully compatible with the Elementor content builder and designed to be fully responsive when viewed on all modern browsers and electronic devices. Additionally, they are well-coded, easy to install and configure, and come with extensive documentation and long-term support.

Additionally …

Do you want to build your own website using the Elementor Page builder and have no web coding or web design skills? Then check out …


CrocoBlock Suite

(CrocoBlock Suite)

You can find everything you need to create WordPress sites and blogs with the Elementor Page Builder without coding skills using CrocoBlock Suite.

CrocoBlock is one of the best Elementor add-ons available. This suite of consists of:

  • JetPlugins Set (9 plugins)
  • Kava Pro Package (pre-made modules and pages)
  • +1000 pre-made blocks
  • Header & Footer Builder
  • Variety of Demos
  • Lifetime support

Additionally, you can download and use the free version of the Kava Pro theme from the CrocoBlock website.

More info: CrocoBlock Suite

Hopefully, this article has given you some useful resources that will add new functionality to your WordPress site and enhance user experience with the Elementor Page Builder.

For more WordPress themes and plugins for Elementor, visit Template Monster.

TemplateMonster - Elementor Plugins

(Template Monster – Elementor Plugins)

Can WordPress Fix Poor Web Design?

This tutorial explains some of the issues and problems caused by having a poorly-designed website and how WordPress can help fix poor web design.

WordPressAre you losing business because of a poorly-built website? No matter how professional your company is, a poorly-constructed web site can end up costing you many new customers.

In a world where attractive design matters, the look of your web site is becoming more important to the success of your business. Your website may be the first thing that your prospective buyer sees and this could influence their decision to do business with you.

Think about how most people do research about businesses nowadays. Even if we’re only doing preliminary research, we may fire up our laptop and go browse somebody’s web site first before purchasing something in-store or online.

Now, try to see things from your prospect’s perspective. How does your web site appear to online users? Does your site invite people to draw closer and explore things further, or does it make them hesitant and cautious about what to do next?

What web visitors see “above the fold” (i.e. what you first see in your screen) is only the tip of the iceberg. There is so much more than can affect your web visitors’ thoughts and their purchasing decisions.

Can WordPress Fix Your Poorly-Designed Website?

Here are just some of the more important design issues that can affect your site’s results:

Website Design Problems

Some common design issues that can affect a visitor’s perception about your site include:

  • Color – Bad color schemes can impact on your results. This also applies to the use of text and background color. There are ways to pick web colors correctly and even safe web color tools to help make sure that the palettes you choose will display predictably across different web formats. If in doubt, seek the services of a professional web designer.
  • Design Elements – Web pages that contain uninteresting, outdated or just plain old hard to read typefaces can easily turn prospective clients off your website. Visitors can also be affected by inconsistent graphic elements or excessive use of design elements.
  • Layout – The way your site is structured can affect how users navigate around your site. Layout considerations also include where your navigation items, links, and other useful orientation features such as search boxes are used, where menus are positioned on your site, content columns, etc ….
  • Responsiveness – As information is now viewed by a range of devices with different-sized browsers, it’s vitally important that the design of your website be responsive. If your website does not display well on all devices, browsers, and platforms, you will experience loss of customers.

Web Site Functionality Problems

Some of the most common website functionality problems can include:

  • Subpar functionality – A huge turn-off for users is arriving on a website where hyperlinks don’t work, videos don’t play and images aren’t displaying. Subpar functionality is no longer acceptable on any website, especially if you are trying to come across professionally. Your website is a reflection of your organization. It’s vitally important to ensure that all your hyperlinks, videos, and images remain running smoothly at all times. Sometimes, these problems may be related to factors like your web hosting, or they may even be unbeknownst to you, but it’s important to ensure that you’re always proactive and that all issues get corrected immediately.
  • Feature limitations – If your web site offers visitors certain features and functionalities, then make sure that these are not limited. For example, if you want to sell goods or services online, make sure that you provide users with full e-commerce functionality that allow them to select and add products to a shopping cart, enter coupons, complete purchases using a credit card or PayPal, receive purchase notifications, receipts, and confirmations, etc.

Poor User Experience

Normally, where your business suffers most noticeably because of a poorly-built site is in the realm of the “user experience”.

A bad user experience can leave a bad taste in visitors’ mouths and lead to venting their dissatisfaction on social media, forums, review sites, commenting sections, etc ….

Some common issues that can create a bad user experience include the following:

  • Ease Of Use – Your site should be user-friendly. Information about your products and services should not be kept in obscure areas. Your visitors want user-friendly features and they want to find things quickly and without disappointment. Make your content searchable and if you plan to add downloadable content to your site (e.g. spreadsheets), make sure that visitors are given instructions on how to download and access your files.
  • Organized – If your site isn’t organized and user-friendly, you run the risk of losing not only prospective customers but existing customers too. Providing features like search engine-friendly URLs, product and service categories and clearly-defined areas where your content can be easily found will help provide visitors with a good experience.
  • Stimulating Website – Visitors want websites that are user friendly, well organized, and that provide them with stimulating options. To accomplish this you need to find a balance between attractive, modern web design and compelling website copy that engages your website users. For example, draw attention to links which lead to product pages by inserting eye-catching graphics with well-written descriptions. This is very effective and can help you improve not only the user experience on your website, but also improve your sales and conversions.
  • Interactive Features – Another thing that helps customers want to stick around on your site is to provide interactive features that engage your customers, such as allowing them to leave comments, share, like, download and recommend your content, interact with your support staff via a responsive help desk, support forum, live chat, schedule appointments, make reservations, etc … You also want visitors to navigate quickly around your website and access your data without waiting around for pages to load, so site speed optimization is important.
  • Compliance – One of the most important and often ignored aspects of creating a great user experience is to make sure that users feel comfortable doing business with you online. To reassure your web visitors that you are credible, trustworthy, secure and professional to deal with, make sure to add legal pages like a business contact page, privacy policy, terms and conditions of usage, security information, affiliate disclaimers, etc.

Web site design issues

(Site design issues)

As the above shows, there are many areas that can contribute to a poor user experience and impact your business success online. If your site is poorly built, you run the serious risk of not only losing prospective customers but also some of existing clients too.

Now … what if you have arrived on our website because you currently have an existing website with design problems that are affecting your business?

First, be aware that getting a complete website overhaul can take time and can end up being fairly costly depending on the problem and what kind of site you currently have, especially if the work requires a lot of code writing.

If you are considering getting a new website built or redeveloping an existing web site, then we suggest that you consider using the WordPress web site management platform.

WordPress can help to improve your website results!

(WordPress can help to improve your website results!)

We currently publish a lot more in-depth posts about the benefits and advantages of the WordPress content management platform on this site, but here are just some key points to keep in mind about why you should seriously choose WordPress:

WP Themes – Unique Web Site Design Features

WordPress themes are unique website design template systems that let you completely customize the look and feel of your website without touching the website’s content and changing any of the core software functionality.

There are literally thousands of professional themes built for WordPress available that can be easily downloaded. Many themes are either free of charge, or are relatively inexpensive, saving you hundreds of dollars on the cost of website design.

WP Themes

(WordPress Themes)

Most themes designed for WordPress nowadays are responsive and provide site owners with highly customizable features for changing your site’s design like the color, elements like headers, footers, menus and styles, page layouts and more. This is just part of what makes WordPress an ideal tool for helping you create a design for your website that helps your business.

You can learn about themes here:

WordPress – Modular Scalability

Another great reason to choose WordPress is that WordPress gives website owners almost unlimited features through add-on applications called “plugins.”

Plugins, like themes, integrate easily with your website to provide you with almost unlimited functionality.

Earlier in this article we discussed issues like subpar functionality and feature limitations as part of the reason why a poorly designed web site could end up costing you potential buyers.

Plugins can help you overcome these problems quite easily and inexpensively. If there is a functionality that needs to be added to your site, just install a plugin that gets what you need done.

Need a plugin that will let you know about any problems detected with your site such as hyperlinks not working, audios not playing, graphics that are missing or even alert you if your entire website is down? No problems … there are WP plugins that can help you fix that, or notify you about issues so you can take immediate corrective action!

Want a plugin that will turn your site into an online store or provide you with a complete e-commerce solution? Again, no problem! There are several inexpensive and easy-to-use WordPress plugins that will help you sell products online and provide your users with full e-commerce functionality that allow them to choose and add items to a cart, use discounts, buy with credit card or PayPal, receive notifications, invoices and email confirmations, etc.

And just like themes, there are literally tens of thousands of great plugins that you can download and easily install on your site at no cost, or that are relatively inexpensive, once again, saving you hundreds of dollars on the cost of web development.

WordPress Plugins

(WordPress Plugins)

Learn more about plugins here:

WordPress – An Enhanced User Experience

In addition to being able to address issues caused by a poorly-designed web site, WordPress can also help you provide customers with a great user experience.

WordPress provides beautiful and visually-exciting themes that cover all needs and applications and feature-rich plugins that allow visitors to contact, engage and interact online with you. With the right combination of a WordPress-driven website, WP themes, plugins and great content, you can create a very rich and immediate user experience that will keep people coming back for more.

WP tips

As we’ve previously stated, consumers nowadays will do extensive research online before making a purchasing decision. If your website isn’t designed with the customer in mind, these consumers will not return and simply move on to another business with a better website and better user experience.

Hopefully, now you have a better understanding of problems that can affect your web site and how WordPress can help you get better results online. To learn more about the benefits of using WordPress for a business website or blog please see our related posts section.


"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie


Website Planning Process – Part 2

This is part 2 of our 3-part tutorial series on planning your website or blog. This tutorial covers doing preliminary research for cost-effective website development.

Website DesignAre you considering the idea of getting a website for your business?

Then this detailed guide to planning your website is for you.

Note: This section continues from the previous article where we provide important information on planning a web presence.

How To Plan Your Website – Understanding The Process – Part 2

Up to this point, we have covered the following areas of the website planning process:

  • Step 1 – Your Website Goals
  • Step 2 – Website Name
  • Step 3 – Managing Your Web Technology
  • Step 4 – Your Website’s Audience

The Website Planning Process

(The Website Planning Process)

As you can see, in the previous section of this article we have established the foundations for planning your website. If you have been following the process, you would have a clear idea of your site’s goals and objectives, established your website name, decided on the technology platform you will be using and have a good understanding of your target audience.

At this point, many people start building their website. We suggest, however, that you go through the rest of the planning process presented in this article, as we will now cover content planning and looking at effective content publishing and management strategies. Getting all of the planning completed before you start building your site will help you save time and money.

Step 5 – Your Keywords

(List the most important keyword phrases)

(Identify the main search keywords)

Now that you have a clearer idea of who you will be targeting with your site, the next step is to identify the main key phrases that you will want visitors and search engines to associate with your website. This will help search engines to connect your site with your target audience.

Ideally, you will want to focus on keyword phrases that have “low competition” and a reasonable monthly search volume. Depending on your needs, you may also want to focus on keywords in your niche that have some level of commercial profitability.

There are many tools you can use to identify great key phrases, including free tools.

If you have a Google Adwords account, for example, you can use the Google Keyword Planner Tool.

Using Google’s Keyword Planner tool, you can see that more people are searching every month for a keyword phrase like “overseas adventure travel” (> 18,000 searches per month) than a keyword phrase like “singles adventure travel“, which gets less than 1,000 searches a month …

Google AdWords Keyword Planner Tool

(Keyword Research Tool – Keyword Planner Tool)

According to the Google Keyword Planner, however, the number of web sites competing against one another in the search space for “singles adventure travel“, is significantly higher than sites trying to rank for a key phrase like “overseas adventure travel“. This may be because one keyword phrase relates to a specifically targeted audience (i.e. “singles” looking for adventure travel) while the other is more generalized, or because there is more money to be made selling adventure travel products to singles, etc..

Keyword research can also help you understand the profit value of certain key phrases. Typically, smart advertisers will pay more for key phrases aimed towards attracting a “buying” public, instead of keywords that are more suitable for users who are simply browsing or researching information online.

For example, people who search for the keyword phrase “colour printer” are generally not as ready yet to buy a color printer as people who search for “konica minolta bizhub 3300P review”, so if you plan to sell or review colour printers on your website, you would want to aim for longer, more descriptive and more targeted keyword phrases (called “long tail keywords”), hopefully with a higher monthly search volume and low to medium competition.

It will help your site, therefore, to have a few highly searched keywords in your content. However, don’t go “crazy” doing keyword research for every post you plan to add to your site, especially when you are just starting out.

Start simple. Begin by making a list of the “top” five keywords you would like your site to rank well for in the search engines, make sure that these keywords have a decent monthly search volume and then use these keyword phrases organically in your posts (i.e. aim to write your web content for people, not search engine robots).

Once your site starts to draw in visitors, you can then analyze actual data like keyword searches used by visitors to find your website from analytic tools and apply the information to refine your keyword research and get better results online.

Useful Tip

Keyword Research Tips For Business Owners

Tip #1: Avoid using keyword phrases that return extremely low to no monthly searches, or that have no demand. There’s no point ranking #1 in Google for key phrases that no one is interested in searching. Also, if you type keyword phrases into Google and no one is advertising products or services for it (i.e. no Google advertisements show up), then that keyword most likely has no commercial value or is unprofitable.

Search phrases that have no competing advertisers are typically unprofitable

(Search keywords that have no competing advertisers may be unprofitable)

Tip #2: Use tools to help you build lists of keywords and generate great content ideas. Below are a number of useful free and paid keyword research tools you can use:

Free Keyword Research Tools

Google AdWords Keyword Planner Tool

Keyword Research Tool - Google Keyword Planner Tool

(Keyword Research Tool – Keyword Planner Tool)

The Keyword Planner Tool lets you explore hundreds of keywords, keyword groups and keyword-based advertising ideas (e.g. pay-per-click advertising), review competitive keyword history, see how a list of keywords might perform in ad campaigns and even create a new list of keywords by multiplying several lists of keywords together.

For more information, go here:

If you don’t have access to a Google AdWords account, use the FREE tool below to help you get your initial keyword research started:




UberSuggest is a free tool that essentially lets you perform the same function as typing a topic into the Google search box and seeing what ideas or topics are selected.

This tool saves you time going go through the alphabet from A-Z to discover keyword topics related to your subject:

Discover new content ideas with the Ubersuggest

(Discover new content ideas with the Ubersuggest keyword tool)

To use this free tool, visit the site here:

Paid Keyword Research Tools

The keyword research tools below will help you not only uncover many profitable keywords and long-tail keywords to use when planning content or a pay-per-click advertising campaign, but also save time analyzing your competitors’ keywords and formulating a content SEO strategy for your site:

Market Samurai

Market Samurai

(Market Samurai)

Market Samurai is an inexpensive tool that provides not just keyword research but also some great additional content research tools, plus excellent training tutorials on performing keyword research for SEO purposes.

For more details about this software tool, check out the website here:




SEMRush lets you enter your competitor’s URL and the tool will give you a list of all the keywords that site is ranking for, making it easier to find short-tail and long-tail keywords that you can then target for your own site.

For more information about this software tool, visit this website:

Keyword Spy

Keyword Spy

(Keyword Spy)

Keyword Spy is an SEO tool that is primarily used for researching keywords. Use Keyword Spy to view competitor keywords, as well as research keywords for your own site.

To learn more, check out the website here:

Step 6 – Defining Website Categories

Define website categories

(Define your site categories)

Now that you have done some keyword research, the next step is to decide on specific topics in your niche or industry that people might want to know more about and create a list of “categories” for all the topics that you plan to post content about.

For example, if you run a travel agency, your categories could be organized into topics like: “corporate travel”, “luxury travel”, “romantic destinations”, “family packages”, “long-term accommodation”, “travel discounts”, “train travel”, “airfare discounts”, “Mexico,” or any category of travel-related services your business offers.

Aim to create an initial list of about 3 – 10 categories. You can always add more categories to your site later on.

Practical Tip

Web Site Category Tips:

Tip #1: WordPress Makes Managing Categories Easy

WordPress has two fundamental ways of grouping and organizing content (WordPress refers to these as taxonomies): “categories” and “tags”.

WordPress gives you great control over managing your categories. It also lets you easily create new categories and match your posts to different categories to help keep all of your content organized.

Use WordPress for easy management of your website's categories

(Use WordPress for easy management of your categories)

Tip #2: Use Categories To Improve Your SEO

Choosing the right keywords in your category names helps to improve your website’s SEO rankings.

WordPress lets you easily create search engine-friendly URLs that include your categories as keywords (great for SEO, so keep this in mind when thinking about category topics …

WordPress categories can improve your SEO

(Use WordPress categories to improve your search engine optimization)

Tip #3: Categories Help To Improve Site Navigation

Categories help visitors easily navigate through your site’s content.

WordPress turns each category you create into a searchable web page.

This allows your visitors to find all blog posts published under that category in one place …

Use WordPress categories to improve your site's navigation

(WordPress categories can ease of navigation for users)

For a detailed step-by-step tutorial about using WordPress post categories, go here:

Step 7 – Formulate Your Content Strategy

Define your content strategy

(Create your content strategy)

Now that you have researched your keywords and added a list of categories, the next step is to begin planning your content strategy.

Organizing Your Website Pages

Your website should have standard pages like Home, About Us, Contact, legal pages, and product / service description pages and any additional pages specific to the needs of your business (e.g. a staff directory page linked to your About page, FAQ, etc.).

Your website may also need special pages or sections, such as a members-only section for customers, private access pages for resellers or affiliates, and so on.


If your business provides a number of services, don’t list them all in one page. Instead, create a separate page for every service you offer. This allows search engines to better index and rank your website and web pages and creates multiple landing pages (i.e. entry points) for visitors to find and access your website.

Create separate landing pages for each service your business provides

(Create separate landing pages for each service your business provides)

Many businesses make the costly mistake of lumping all of their services in one page. If you want to, you can have a main ‘Services’ page which lists all of your services with links from each service pointing to their own separate page for more details.

Organizing Your Web Content

You will need to create and content to every page you plan to have on your website as well as create and publish new content on a regular basis to attract visitors, educate prospects, train clients, etc.

Ideally, your web content plan and content marketing strategy should be defined at the digital business planning stage before your website even gets built.

To learn more about the planning process we recommend for keeping your website and web content organized as your business grows, see this tutorial:


Useful Tips For New Website Owners:

Tip #1: Your “Static” Web Pages

Make sure that you have content for all of your “static” website pages already written before you begin building your website, especially if you plan to get someone else involved in the process. This will help you avoid additional costs caused by delays or unpreparedness.

Below is a basic checklist of the content you will want to have already prepared prior to building your new website:

  • Name of your business and a brief business description.
  • “Main Page” content.
  • “About Us” page content.
  • “Products/Services” page content.
  • Site Categories.
  • Business Contact Details (e.g. business address, email, telephone numbers)
  • Images (e.g. company logos, etc.). Image formats = .jpg, .png or .gif.
  • 2 – 3 initial articles to be used as “seed content” for your site (saved in Word document or plain text file).
  • List of all URLs and additional contact details to be included in your site (e.g. “Resources”, etc.
  • Media and downloadable documents (e.g. videos, PDF documents, white papers, etc.)
  • Also, check that all web addresses you plan to add to your site and all other details like spelling, phone numbers, etc. are correct.

Tip #2: Create A List Of Web Content Topics

Here is a “quick” method you can use to help you create a list of content ideas for your site.

Write down 25 keywords, and for each keyword, write down one content idea you can add to your site.

You can also write a post about each of the following topics:

  • Featured product
  • The people in your company – who are they and what do they do
  • The industry you’re in
  • A networking event you plan to attend
  • Customer tutorials
  • Staff tips and training
  • What aspect of your solution could you educate prospective customers about to help eliminate objections?
  • What problems do you or your services help your customers solve?
  • What reviews can you provide to help more prospects buy again from you?
  • What are common FAQs you get from visitors and prospective customers?
  • etc …

Once you have a list of web content ideas, keep adding to this list.

Tip #3: Learn Ways To Run Out Of Ideas For New Content

We provide our clients and subscribers with comprehensive training email on how to develop a content marketing strategy, how to promote your business with content, and how to never run out of ideas for web content.

Infinite Web Content Creation Email Training Series

(Never run out of ideas for new content)

The “Infinite Web Content Creation” email training series covers the following aspects of the content creation process:

  • Creating A Sustainable Digital Content Strategy
  • Content Writing Tips
  • Effective Copywriting
  • Content Posting Guidelines For WordPress
  • What To Write About
  • Outsourcing Your Content Creation
  • Time-Saving Content Creation Strategies

Enter your details in the form below to subscribe now and start receiving training content immediately!


The Web Site Planning Process Explained - A Practical Guide For Non-Technical Business Owners


This is the end of Part 2

To continue reading this tutorial, click on the link below:

Images: Planning, Social Media, Blogging.


"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum