How To Promote Your Business At Marketing Events With WordPress And QR Codes

Learn how to generate more leads and sales online for your business at marketing events using WordPress and QR codes …

WordPress QR Code Marketing Strategy - How To Promote Your Business At Marketing Events With WordPress And QR CodesDo you currently participate in or plan to attend trade, industry, or marketing events like shows, fairs, markets, expos, conventions, exhibitions, etc. to promote your business?

In this step-by-step tutorial, you will learn how to generate more leads and sales online for your business at these events using WordPress and QR codes and without using expensive or complicated solutions.

How To Promote Your Business At Marketing Events With WordPress And QR Codes

Let’s start with the basics …

What Are QR Codes?

QR Codes are a type of 2D barcodes that can be decoded using smartphones with a QR Code scanning app …

QR code image

(QR code image)

You can add QR code images to just about anything: billboards, banners, brochures, flyers, posters, labels, stickers, business cards, packaging, etc.

For a detailed tutorial on using QR Codes with WordPress, including how to generate printable QR code images, go here:

Components Of A Successful QR Code Marketing Strategy

If you plan to participate in trade, industry, or marketing events regularly, then you will want to automate your lead generation process so you can focus on interacting with as many event attendees as possible.

The first thing to do, then, is to make sure that you have set up everything you will need to run your QR code marketing campaigns successfully.

Here is the basic setup you will need to have in place before creating marketing and promotional materials for your event:

QR Code

If you plan to promote your business at different events, you will need to be able to generate and print QR codes.

We’ve covered what QR codes are in the previous section. See the tutorial below to learn how to use QR Codes with WordPress and how to generate printable QR code images:

Landing Page

A landing page is the destination page you plan to send event attendees, visitors, and prospects to. This can be a ‘special offer’ page, a product announcement page, a sign-up page for your newsletter, give away, a competition, etc.

You can easily create landing pages in WordPress by creating a new page or post and adding your own text, images, and other elements, or you can use landing page creation software to build and design landing pages.

For example, the landing page in the screenshot below was created using a software tool called Landing Page Monkey

Landing Page created using Landing Page Monkey

(Landing Page created using Landing Page Monkey)

You can view the software’s website here or read more about it in the post below:

Email Marketing Service

You will need an email marketing service account so event attendees can sign up to your mailing list or newsletter.

There are a number of reliable email marketing services you can choose from, like Aweber, MailChimp, GetResponse, etc. These all integrate well with WordPress.

To learn more about setting up an email marketing service, go here:

Discount Coupons

If you plan to offer event participants a discount as an incentive to subscribe to your mailing list , we recommend setting up coupon codes to track your QR code marketing campaigns for each event separately.

If you use WooCommerce and need help setting up coupon codes for your marketing events, see the tutorial below:

Link Redirection Service

Later in this tutorial, we’ll show you how to set up an effective strategy for promoting your business at different events using the same QR code in all your promotional marketing materials.

For this strategy to work, you will need to redirect visitors to different landing pages. To do this, you can either use a link redirection plugin, or a link redirection management tool.

If you need help redirecting links in WordPress, see the tutorials below:

Now that we have listed all the components required to set up your QR code marketing strategy, let’s put it all together.

WordPress QR Code Marketing Strategy – Using QR Codes To Generate More Leads & Sales For Your Business

For this example, let’s suppose that you run a WordPress-based e-commerce store with gift cards and discount coupons, that you have set up an email marketing service (e.g. Aweber, MailChimp, etc.), installed a link redirection plugin or subscribed to a service, and that you plan to attend regular (e.g. monthly) industry, trade, or marketing events.

Let’s begin by understanding how our QR Code marketing strategy is going to work.

How To Set Up A Basic QR Code Marketing Strategy

Here is a very basic QR code marketing strategy we can set up …

A basic QR code marketing strategy

(A basic QR code marketing strategy)

With the above setup, event attendees scan your QR code and are sent through to a landing page with a special offer or discount and an opt-in form where they can sign up to join your mailing list.

For the above strategy to work, you don’t even need a website. You can host your landing page and opt-in form in the cloud using a number of different services (e.g. the Landing Page Monkey software we discussed earlier.)

There are drawbacks to this setup, however. Some of these include:

  • You will need to create a different QR code for each event (and print new marketing materials), or edit your landing page (and lose previous event details, including tracking, etc.)
  • You are not driving visitors to your website. Sending visitors to your website (instead of a cloud service) not only gives you the opportunity to further promote your business, it also builds your asset, not someone else’s.

Since you can easily set up the same basic QR code marketing strategy in WordPress, let’s start by hosting your landing page and opt-in form in your WordPress site …

A basic QR code marketing strategy setup in WordPress

(A basic QR code marketing strategy setup in WordPress)

Although you are now building your asset by sending visitors to your website, you still have the same issues with the QR code described above.

Having to print brochures, flyers, banners, posters, etc. for every new event you plan to attend can become very costly and time-consuming.

Ideally, you will want to use the same QR code image to promote your business at different events, using different coupon codes and different offers to track your marketing campaigns and do all this without expensive or complicated solutions and without having to edit code.

This is where knowing how to use link redirection comes in handy.

How To Set Up An Effective QR Code Marketing Strategy

Here is what an effective QR code marketing strategy looks like …

An effective QR code marketing strategy
Click image to enlarge.

(An effective QR code marketing strategy)

With the above setup, event attendees scan your QR code and are sent to a landing page, which then automatically redirects them to the special offer page set up specifically for people who have attended the event.

This special offer page includes their discount coupon code and an opt-in form where they can sign up to join your mailing list and receive an additional special discount, chance to win a prize, etc.

Now that we have a better understanding of the strategy, let’s go through the steps required to set this up …

Step 1 – Set Up Your Landing Page

The first step is to create a generic landing page. This will give you a URL to send event participants to when they scan your QR code image.

Important

This generic landing page doesn’t even need to have content, as you will be redirecting all visitors who land on this page to the special offer page of your next marketing event.

Just in case you have no marketing events coming up or visitors somehow arrive on this page and you have forgotten to set up a page redirection, let’s go ahead and create a simple landing page with an opt-in form included.

Go to Pages > Add New and create a new page. You can name this page anything you like (e.g. ‘Promos’). Add some text and insert your opt-in form, then publish …

Step 1 - Create a generic landing page

(Step 1 – Create a generic landing page)

If you need help creating a new page in WordPress, see this tutorial:

There are several ways to add opt-in forms to WordPress. If you need help inserting opt-in form code into your post or pages, see the tutorials below:

After creating your landing page, save and publish your new page, then copy the page URL to your clipboard or paste it into a plain text file.

To copy the page URL, visit the page and copy the address from your web browser or select View from the ‘Pages’ menu and copy the link address …

Copy the page link address to your clipboard

(Copy the page link address to your clipboard)

Step 2 – Create Your QR Code

After creating a generic landing page and copying its URL to your clipboard, the next step is to create your QR code and using the URL of your landing page as the destination URL to send visitors to …

Create your QR code

(Create your QR code)

Idea

If you plan to use the QR code in printed materials (banners, posters, magazines, etc.), make sure to save these as a high-quality image.

See the tutorial below to learn how to use QR Codes with WordPress and how to generate printable QR code images:

Step 3 – Create Your Event Coupon & Special Offer

Now that you have set up your generic landing page and a QR code to send visitors to this page, the next step is to create the coupon code or special offer for your upcoming event …

Coupon codes are not case sensitive

(Create your coupon code)

To learn more about creating coupons (WooCommerce users), go here:

Step 4 – Create Your Event’s Special Offer Page

You should now have all of the components you need to create the special offer page for your next marketing event:

  • A generic landing page
  • A QR code ponting visitors to the above landing page
  • Coupon code or special offer

Idea

Ideally, you will want to create a ‘template’ special offer page that you can easily duplicate for all subsequent events to save time.

You can create special offer pages using either Pages or Posts (if you don’t know the difference between these, see our tutorial on WordPress Posts vs WordPress Pages).

We recommend using WordPress Pages (not Posts) and creating each event offer page as a child page (i.e. a nested page) of your generic landing page.  This will keep your special offer pages hidden from general site visitors. (You can also prevent these pages from showing on your site map.)

To create a targeted special offer page for your event, go to Pages > Add New and create a new page with your event heading, special offer content, opt-in form,  entry rules, etc., then publish …

Create a special offer page targeted for your marketing event

(Create a special offer page targeted for your marketing event)

After creating and publishing your event’s special offer page, copy its page URL to your clipboard …

Create a special offer page targeted for your marketing event

(Copy the event page URL to your clipboard)

Step 5 – Add A Redirect From Your Landing Page To Your Marketing Event’s Special Offer Page

The last step to setting up your lead capture system using QR codes is to add a redirection from your landing page to your special offer page.

To do this, go to your Pages screen …

Main WordPress Menu - Pages

(Main WordPress Menu – Pages)

Find your generic landing page (in this example, the page is called Promos) and click ‘Edit’ using the Quick Edit menu …

Click on 'Edit'

(Click on ‘Edit’)

You should have already installed a link redirection plugin on your site. If you haven’t done this yet, go here to learn how to set this up:

Scroll down the page to the redirection section (below the page content) and do the following:

  1. Make the redirect active.
  2. Paste the URL of your marketing event’s special offer page (see Step 4)
  3. If your plugin lets you specify the type of redirect to apply to this page, select temporary (not permanent) redirect …

Configure your landing page redirection settings

(Configure your landing page redirection settings)

After configuring your landing page redirection settings, republish your landing page and scan your QR code to test your QR code marketing setup.

It should redirect to your event’s special offer page …

Test your QR code marketing setup
Click image to enlarge.

(Test your QR code marketing setup)

Running QR Code Marketing Campaigns

Once you have set up everything as shown in this tutorial, creating a new event offer page becomes a very quick and simple process.

Before every new event, go to your Pages section, locate the special offer page you have created as a template and clone the page …

Clone your event offer page

(Clone your template page)

If you need help with this step, see the tutorial below:

After cloning the page, edit the content to reflect the next event (remember to create a new coupon code) …

Clone and customize your events offer page

(Clone and customize your events offer page)

Next, save, publish and preview your new page, then copy its URL to your clipboard …

New events offer page

(New events offer page)

Open your general landing page and paste in the URL of your new offer page in the redirect URL field, then republish the landing page to point visitors to the new destination page …

Change the redirect URL in your general landing page

(Change the redirect URL in your general landing page)

Repeat the above process for every new event.

Create multiple pages to send event participants to

(Create multiple pages to send event participants to)

This set up lets you easily create and run new event offer pages using the same QR code and helps you preserve details of previous events, including performance tracking, page statistics, etc.

QR Code Marketing Campaigns – Useful Info

This section contains additional information about setting up your QR code marketing campaigns effectively.

Templatize As Much As Possible To Save Time And Money

Set up an effective strategy for promoting your business at different events using a template for your special offer pages and the same QR code for all your marketing materials and online/offline promotions.

This will not only save you time setting up new event offer pages, it will also save you time and money printing brochures, flyers, banners, posters, etc. before each event, especially if you use the same copy in your promotional materials …

You can use the same QR code and offer in all your promotional materials

(You can use the same QR code and offer in all your promotional materials)

All this takes is a little bit of planning. Test and review the performance of a few different offers and incentives to find out which ones convert the most visitors into subscribers and then use this information to build your mailing list and lead generation pipeline.

Tips For Maximum Visibility And Signups

Make sure that your special offer is clear and easy to understand and that your display materials (banners, posters, etc.) are highly visible so that any users passing by your stall or stand can scan your code from a distance even  if they choose not to approach you or start a conversation.

All you need on your promotional materials is your call to action and QR code. All other details can be added to the event offer page after attendees scan your code.

Idea

Create a simple instruction sheet for your stall minders showing users how to download and install a QR code scanner on their phones, or download our printable instruction sheet  below …

Why Display The Coupon Code Before Visitors Subscribe?

In the example used in this tutorial, event attendees scan the QR code in your promotional materials and are directed to your event offer page, which displays the special coupon code and invites them to subscribe to your newsletter or mailing list to receive an additional discount upon signing up, or being entered into a competition, etc.

Why did we set up our example this way? Why not have visitors subscribe to your mailing list first to get the special discount code?

Here is why:

You can create as many coupons and event offer pages as you want to track the performance of your event campaigns, but if you want to offer separate coupon codes to track each event only after visitors subscribe to your list, then you will need to create a separate mailing list for every event.

This will make things too complicated. The easiest way to make this strategy work without complex or expensive solutions, therefore, is to display the event discount on the page before visitors subscribe to your list and then offer them an additional incentive to sign up (e.g. get a further discount, enter into a competition to win a gift voucher, etc.).

WooCommerce and many other ecommerce platforms allow you to set up coupon codes with automated rules that prevent coupons being used in conjunction with other offers, so this method will incentivize your visitors to make at least two separate purchases on your site, since they will not be able to use two different coupons together.

Make Sure To Comply With All Regulations

If you plan to run brand promotions, competitions, Facebook promotions, or any other type of sweepstake or contest that includes an element of chance (or even skill, e.g. “Tell us in 25 words or less …”), make sure that you are not breaking any laws. Depending on where and how you plan to run your promotions, you may need a permit to run competitions or comply with certain legal requirements to avoid getting in trouble.

For more information on plugins you can use to set up and run competitions, giveaways, sweepstakes, contests, etc. in WordPress, see this tutorial:

We hope you have found this tutorial useful. Hopefully, now you know how to generate more leads and sales online for your business at marketing events using WordPress and QR Codes without the need for expensive or complicated solutions and without having to touch code.

How To Promote Your Business At Marketing Events With WordPress And QR Codes

Image source: Pixabay

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Disclaimer: This site has no direct association with WordPress or any WordPress-related products reviewed on this website. We may receive affiliate commissions from purchases of any services and/or products advertised, promoted or linked to our site. All product images are the copyright of their respective owners, comply with all license terms and agreements of use to the best of our knowledge and are being used solely for illustrative or training purposes.

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Grow Your Business Online With Webinars

Learn how to grow your business online with webinars and a professional webinar software that lets you run unlimited webinars for unlimited attendees.

Webinar JEO - Webinar SoftwareWeb-based tools like webinars and online conferencing applications enable people to sell products and services online, work together remotely, save valuable time, and work in a more effective way. They are also great for the environment as they greatly reduce the effects of travel, and provide workers loads of other benefits and advantages, such as making the work environment safer.

Grow Your Business Online With Webinars

Businesses are always looking for ways to improve customer interactivity, reduce costs, save time and money, work smarter and move more products and services. Webinars and web meeting applications let you do this quite easily.

Webinars can help grow your business in so many ways. You can use webinars to inform people and promote your products and services, deliver announcements and training sessions to a live audience who can ask you questions and provide you with immediate feedback, help users get clarification on any questions they may have, and reach a new audience of prospects for your business, events, training courses, services, membership sites, etc…

Additionally, webinars let you develop new relationships, grow your lists and even create new products “on the fly” just by recording your sessions and repurposing these as videos, podcasts, presentation slides with transcriptions … even offline items like DVDs.

Webinars, then, are a great and effective way to do business, learn information and share ideas. The problem, however, is that the cost of using these tools can be very expensive for many users, with some services requiring monthly subscriptions, and/or limiting the number of people who can register.

Fortunately, you can run webinars cost-effectively and with no limits using the software described below.

Webinar JEO – Professional Webinar Software

Webinar JEO - Professional Webinar Software

Webinar JEO – Webinar Software

Webinar JEO is a professional standalone webinar software-based solution that gives you ultimate control of your webinars and live presentations.

Use Webinar JEO for:

  • Lead Generation
  • Online Sales Presentations
  • Coaching & Consulting
  • Training and Meetings
  • Brand Awareness

Webinar JEO can be used for:

  • Live Webinars: Webinar JEO includes all of the latest webinar technology features to help you deliver interactive and engaging events and live presentations online.
  • Recorded Webinars: Replaying webinars can help your business generate more sales, but setting up replays can be time-consuming. Webinar JEO automatically records your webinars and sends out automated replay sequences to no-shows, fence-sitters and people who couldn’t attend your event the first time around.
  • Evergreen Webinars: You can record and replay your webinars over and over again. Automated evergreen webinars allow you to generate recurring income for your business on autopilot.
  • “Recorded-Live” Webinars: With Webinar JEO, you can host recorded webinars as if they were live and answer questions, give feedback, and make sales while your original webinar is being replayed.

With Webinar JEO, everything is done in a web-based environment, which you can access from anywhere.

Use Webinar JEO to grow your business online(Use Webinar JEO to grow your business online) 

For more information, go here: Webinar JEO

Webinar JEO Benefits

Here are just some of the benefits of using Webinar JEO:

Ease Of Use

Creating a webinar with Webinar JEO is easy and lets you deliver an engaging user experience to a global audience.

Just add a title and choose a date and a time and your webinar is ready to go live, allowing you to start accepting registrations immediately and share your content online and on social media.

The software’s admin panel is also very easy to navigate.

Unlimited Scalability

With Webinar JEO, you can run unlimited webinars with unlimited attendees and engage audiences with a true live-stream experience.

Webinar JEO is built using the latest webinar technology and runs on the highly scalable and robust Amazon AWS web services platform, giving you infinite growth with no limits on attendees or how many webinars you can run.

Fully Immersive Webinar Experience

Webinar JEO lets you create engaging and fully immersive webinars using many interactive webinar features (see next section).

Save Time With One-Click Flexibility

Webinar JEO includes time-saving one-click automation features, such as:

  • Automatic camera and microphone access
  • Set time zones and time formats
  • One-click live record
  • Automatically invite previous attendees
  • Built-in templates
  • Countdown Timer

Save Money

Other webinar solutions like GoTo Webinar cost around $250 per month for a limited number of attendees. Webinar JEO not only saves you thousands of dollars per year, it also incorporates newer technology and comes with more features than many well-known webinar software solutions …

Webinar JEO vs GoToWebinar Comparison

(Webinar JEO vs GoToWebinar Comparison)

For more information, visit the Webinar JEO website.

Webinar JEO Features

Webinar JEO includes a comprehensive suite of interactive webinar features …

Webinar JEO includes the latest interactive features

(Webinar JEO includes the latest interactive features)

Let’s go through some of the main software features:

Unlimited Scalability

Webinar JEO lets you run unlimited live webinars and online conferencing events to small groups or large global audiences with true live streaming for seamless webinar performance.

Webinar Automation

You can automatically record and host as many webinars as you want on your account. Even if you don’t want to run your webinars as live events, you can use Webinar JEO to deliver recorded webinars as ‘simulated live’ events or ‘on demand.’

Lead Management Automation

Webinar JEO lets you create a “set and forget” system that automatically captures, follows up, and engages with new (or re-engages with old) leads (see below).

List-Building Automation

Webinar JEO integrates with all major email service providers.

Webinar JEO works with all major email marketing services

(Webinar JEO works with all major email marketing services)

Additionally, the software includes the following:

  • API Integration: The software’s API technology lets you add your leads directly to your database without the need to touch any code.
  • Built-In Lead Capture: Webinar JEO comes preloaded with a selection of webinar lead capture forms.
  • Built-In Follow Up Messages: Event registrants automatically receive event links and email reminders. You can use the software’s built-in email templates or customize your follow-up and registration emails. Webinar JEO also lets you add unlimited follow-up sequences.
  • Notify Previous Attendees: One-click feature lets you invite attendees from previous events or previous sources to attend your latest webinar.

Mobile Responsive

Webinar JEO is mobile responsive

(Webinar JEO is mobile responsive)

Webinar JEO is mobile responsive, so attendees can view your webinars on their desktop and mobile devices with IOS and Android apps.

Interactive Webinar Features

Create engaging webinars with these powerful interactive media features:

Facebook Live Integration

Webinar JEO provides full integration with Facebook Live. You can live stream and share your content, screen, presentations, webcam, desktop, or any file you like.

Interactive White Board

Webinar JEO’s interactive whiteboards let you draw on presentation slides, create diagrams on the fly, upload images to multiple white boards, and make live annotations.

Live Chat

In addition to being able to chat in real time with your attendees, Webinar JEO’s live chat function lets you do the following:

  • Delegate your presentations to others. This is great if you want to introduce an expert to your webinar and allow them to take over running a segment of it. You can also deliver a seamless global webinar by having multiple presenters or participants join in at once.
  • Open up the microphone to any attendee. Participants can ask questions and contribute to your presentation.
  • One-click private chat. This is useful if you need to have a private conversation with specific attendees. You can easily switch between private and public chat mode
  • Mute and remove attendees. Manage disruptive participants.
Audience Polling

Polling your audience lets you improve rapport with your audience and fine tune your presentations to make sure you stay on track and deliver the information that is most relevant to users’ needs.

Interactive Quizzes

Quizzes instantly engage users, help turn your audience from passive listeners to active attendees, and craft your message for maximum effectiveness.

Interactive Surveys

Using surveys in your webinars not only gives you valuable feedback, it also allows you to poll your audience and find out what your audience needs so you can create and deliver new content, new services, new solutions, and new webinars.

Countdown Timer

Webinar JEO’s built-in countdown timers help you increase registrations by adding urgency to your presentations and registration pages …

Improve webinar conversions with countdown timers

(Improve webinar conversions with countdown timers)

Timed Call To Actions

You can trigger events during your live presentations at a specific point of your choosing, such as displaying special offers and ‘click to buy’ buttons.

Display time call to actions during your webinars

(Display time call to actions during your webinars)

Different Presentation Modes

With Webinar JEO, you can easily switch between the following presentation modes with the click of a button:

Camera Mode

Webinar Jeo - Camera Mode

(Webinar JEO – Camera Mode)

This mode lets participants see you as you present your information in high quality video.

Screenshare Mode

Webinar JEO - Screenshare Mode

(Webinar JEO – Screenshare Mode)

This mode allows you to walk through powerpoint presentations, keynote, and slide presentations and show browser or screencast demonstrations. This mode is useful for demonstrating complex processes or instructing users how to set up software automation.

Whiteboard Mode

Webinar JEO - Whiteboard Mode

(Webinar JEO – Whiteboard Mode)

This mode lets you draw and make live annotations directly on the screen as you are presenting.

Hybrid Mode

Webinar JEO - Hybrid Mode

(Webinar JEO – Hybrid Mode)

Webinar JEO’s hybrid mode lets you deliver structured presentations using pre-recorded elements while participating in the event and interacting with a live audience (e.g. to answer questions).

Built-In Webinar Templates

Webinar JEO includes professional templates that save you time and money creating web and mobile responsive webinar pages, registration pages, presentation pages, thank you pages, and replay pages.

You can also add promotional videos to entice more attendees and increase enrollment and registrations.

For more information, visit the Webinar JEO website.

Webinar JEO Training & Support

In addition to step-by-step guidance on using the software, users also get access to Webinar JEO’s Webinar University, covering webinar-related training such as how to write sales copy to increase webinar registrations, how to drive more attendees using FaceBook and LinkedIn, how to sell high ticket affiliate products using webinars, and effective webinar closing and follow-up strategies …

Webinar JEO's Webinar University

(Webinar JEO’s Webinar University)

Product Support

Webinar JEO was developed by Walt Bayliss, a well-known and highly regarded WordPress plugin and software developer. Webinar JEO is a hosted solution, well-supported, and backed by a no-risk, thirty day, 100% money-back guarantee.

During your first 30-days, you are encouraged to thoroughly test the software by creating and running as many webinars as you like, for as many attendees as you can register.

”It is truly rewarding to find someone who not only stands behind his product but is there to handle any question in a timely manner.” Cary Ganz, President Mobile Market Creator Inc.

Webinar JEO can be purchased on a month-to-month basis or annually, with no lock-in contract.

Note: The cost to purchase Webinar JEO can vary, depending on whether there are any promotions or limited-time special offers.

Check the website for current pricing details: Webinar JEO

User Testimonials

Here are some testimonials from Webinar JEO users:

“I am so impressed by Webinar Jeo’s user friendliness and rich feature list. For example the Media Elements section to create Buy buttons and surveys and analyze the data collected by using Webinar Jeo is out of this world! I also love the templates and the support which is excellent. Highly recommended!” Dan Ashendorf

”Great features, easy to navigate!” Ralph Sharp

Additional Information & Useful Tips

  • Turn your slide presentations and seminars into instant digital products and create passive streams of revenue with Webinar JEO.
  • The plugin automatically records all of your events, so with a little creativity and a minimum investment of time and effort behalf, you can significantly grow your business and increase your bottom line. For example, if you have little authority in your niche, you can promote online interviews featuring well-known guests who will answer your questions or talk about a specific area providing thus most of the content for your presentations. This provides you with exclusive content that requires you to have no expert knowledge on your behalf to create.

Watch the video below for a walkthrough of Webinar JEO …

For more information, visit the Webinar JEO website.

RunClick webinar and video conferencing plugin for WP

Our Recommendation

Webinar JEO lets you run web conferences and make high-quality webinars, web casts, sales presentations and more with no limits on how many people you can present to, and with no long-term costs.

If you run a business or sell a product or service online, or if you need to deliver web-based information to remote users, manage virtual meetings, make sales presentations, and more, then we highly recommend using Webinar JEO. It is a cost-effective, easy to use, well-supported and complete professional webinar package that can help you gain a competitive advantage, boost engagement, and increase sales conversions.

For full details, visit the website here: Webinar JEO

Grow Your Business Online With Webinars

(Image Source: Pixabay)

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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum

Disclaimer: WordPress and its related trademarks are registered trademarks of Automattic, Inc. This site and the services and products offered on this site are not associated, affiliated, sponsored, or endorsed by WordPress, nor have they been reviewed, tested, or certified by WordPress. The owner, contributors and/or advertisers may derive financial benefit from sales of items linked to, reviewed, or advertised on this site.

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How To Test Your WordPress Site’s Mobile Friendliness Using Google TestMySite

Learn how to test your website’s mobile friendliness and make sure that your site is optimized for mobile users using a Free online tool developed by Google.

How To Optimize Your WordPress Site For Mobile Using Google TestMySiteHow mobile friendly is your site?

As part of its goal to help users find relevant mobile-friendly pages when searching online, Google’s ranking algorithm looks at how mobile-friendly your website is and how fast your pages load on mobile devices.

According to Google:

  • Users spend 177 minutes on their mobile phones per day.
  • People are five times more likely to leave a mobile site that isn’t mobile-friendly.
  • Nearly half of all visitors will leave a mobile site if the pages don’t load within 3 seconds.

(Source: https://testmysite.thinkwithgoogle.com)

In this short tutorial, we’ll show you how to test your website’s mobile friendliness and make sure that your site is optimized for mobile users using a FREE online tool developed by Google.

Tip

Make sure that you have installed and are using a mobile-responsive WordPress theme on your site before you perform the tests below.

How To Optimize Your WordPress Site For Mobile Using Google TestMySite

Open your web browser and visit the following site:

https://testmysite.thinkwithgoogle.com

This brings you to Google’s mobile-friendly testing tool, TestMySite. Type in the URL of your website and click the ‘Test Now’ button …

Google's free mobile-friendly testing tool

(Google’s free mobile-friendly testing tool)

Allow a few seconds for the tool to run through and complete various tests …

Google performs mobile-friendly tests on your site in seconds

(Google performs mobile-friendly tests on your site in seconds)

Once the tests are completed, results are displayed on the screen for:

  • Mobile Friendliness
  • Mobile Speed
  • Desktop Speed

Your site's mobile test results

(Your site’s mobile test results)

You can test as many different sites as you like simply by repeating the above process …

Test as as many sites as you like using Google's free tool

(Test as as many sites as you like using Google’s free tool)

Once your tests are completed, you can see what needs fixing or improving by clicking on the link next to your scores …

Click to see how to improve your results

(Click to see how to improve your results)

The tool lets you know which aspects of the test are ok, what you should consider fixing and what Google recommends you fix to improve your site’s scores and results …

Google lets you know what areas of your site need fixing

(Google lets you know what areas of your site need fixing)

Repeat this process to view the results for other sections of the test …

Learn how to improve your site's desktop speed

(Learn how to improve your site’s desktop speed)

According to Google, 9 out of 10 people say they use multiple screens for tasks like booking flights online or managing their personal finances, so it’s worth learning how to make your site load faster not only on mobile devices, but also on laptops and desktop computers …

See how fast your site loads on laptops and desktop computers

(See how fast your site loads on laptops and desktop computers)

You can also request a Free report of the test by clicking on the “Get My Free Report” button …

Google will email you a free report with your test results

(Google will email you a free report with your test results)

Enter your email address and click ‘Submit’ to receive the report …

Get your test results sent via email

(Get your test results sent via email)

After requesting the report, wait a few minutes and then check your inbox …

A Free report with your test results will arrive in your inbox shortly

(A Free report with your test results will arrive in your inbox shortly)

Once your test results arrive in your inbox, go through and click on the recommendations to learn how to fix issues or improve your site’s performance …

Mobile-friendly test results sent via free report by Google

(Mobile-friendly test results sent via free report by Google)

Clicking on links in the report takes you to the relevant sections of the Google Developers site. You can go through the information yourself, or refer it to your web developer …

Google Developers guides

(Google Developers guides)

Congratulations! Now you know how to test and improve your website’s mobile-friendliness.

How To Optimize Your WordPress Site For Mobile Using Google TestMySite

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