Being able to understand the behavior of visitors and users on your web site is very important to your online success.
The old saying “if you can’t measure it, you can’t manage it” is as important today as ever. If you don’t know what is going on on your site, how can you know what aspects of your website can be improved?
Website users have looked for ways to track and understand what users are doing in their internet sites since websites were first created. From basic counters that track the number of visitors, to powerful analytical tools like Google Analytics and other applications that can record detailed key metrics.
Tracking visitor behaviour is vitally important for a successful online business marketing strategy, not just because it allows you to understand what visitors are doing so you can improve your results, but testing also confirms that past user behavior is the most reliable indicator of future behavior. It’s a better indicator, in fact, than knowing demographics.
While the ability to monitor statistical metrics such as the number of visitors are landing on your website, which pages they are landing on and leaving from, how long they are staying on your website for, what terms are being searched for, unique page views, referring web sites, etc …, is highly useful, wouldn’t it be useful to know precisely what users are clicking on, where they are navigating through for the longest period, which links they are clicking on, what areas of your content they are pausing on, and so on?
Fortunately, heat map tracking technology makes this possible. Web heatmaps are used to review areas of a web site page most frequently scanned by web visitors. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay tools.
If you own a WordPress-powered web site, then it’s easy to add heat map tracking with session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software script that works with WordPress (and other programs) and that lets you record your site visitors’ entire journey and creates instant heat maps showing where they are clicking and where they are scrolling throughout your web site.
HeatMapTracker application lets you see your website from your visitor’s point of view.
More info: Heat Map Tracker
Benefits
The more accurately you know how your readers are engaging with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your users from fully engaging with your site, such as unclear site navigation elements, or disruptive design elements. As a site owner, you can help your users to perform certain actions, such as join your newsletter or click on specific links or buttons.
While Google Analytics has an overlay feature which can give you an idea of what links on a web page users are clicking, a heatmap will also reveal any clicks that visitors make on your page, whether they are actual links or not. This is important because if a heatmap analysis helps you discover that users are clicking on an image that they think is a link, but turns out not to be a hyperlinked image, you would be able to quickly edit this by linking the image to the destination URL your readers are trying to get to, or let your users know that the image is not a link.
Heat maps, therefore, are one of the best ways to test your site design, see how readable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to monitor user behavior on your website:
Capture Everything Visitors Do On Your Web Pages
HeatMapTracker captures every browsing movement on your site, allowing you to record all page clicks, eye-tracking and scrolls.
Complete Control With No Restrictions
The software allows you to self-host the technology, giving you unlimited session recordings and pageviews.
Lifetime Upgrades And Enhancements
There is a one-time investment to own the script, which then entitles you to receive lifetime upgrades and all future enhancements.
Additional benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your web site, you can discover problems that prevent visitors from taking desired actions and reach your site benchmarks.
- No More Guessing User Behavior: The screen video recordings of your users’ sessions show you exactly what is happening on your web pages. Overlays let you see exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they browse in a particular spot, how quickly they scroll down your site and more! No more guesses or hoping … just real intel of what takes place when people land on your web site.
- Increase Website Sales: HeatMapTracker lets you improve visitor interaction with your business, which increases online sales and conversion rates. There are a number of ways to achieve this and we’ll present a few of these in the “Tips” section further below.
Features
HeatMapTracker offers many great features for WordPress users. Here are just some of these:
- Fast and easy to install and implement. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors look at and measure how far down your sales or product pages your visitors read down to as an indicator of the length of time your site or content can engage them for. Heat Map Tracker lets you analyze every single user action to see how visitors are interacting with your website or particular pages on the site.
- Unlimited visitor screen captures and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMap Tracker you can record users on your website for a few days, a few weeks, 1 month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view total visitors, tracked pages and total recorded user sessions HeatMap Tracker has recorded for all projects. You can easily view which pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on pages that your users care about. You can also see regional location data of your visitors and discover where they are coming from.
Additional software features:
The table below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials and comments that users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your results:
- Understand what works (i.e. where people are clicking) and what doesn’t work (where people are not going to). For example, are visitors watching your videos? Are they clicking on images assuming that these are links to another destination?
- Get ideas on ways to refine your landing pages, signup forms, sales funnel, screen resolution, etc.
- Get actionable information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Create “above the fold” experimentation to improve your landing page’s “first impression”, or optimize the impact of the home page’s real estate elements on your users, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if an element on the page needs to be added, modified, or deleted.
- Create “before” and “after” case studies for web-related services.
- Analyze if users prefer to click images vs buttons versus text links, and how particular user segments engage within your web site.
- Troubleshoot confirmed site security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected internet marketer with a solid reputation for providing reliable products and support. The members area contains video instructions for installing and configuring the software.
Product Price
Heat Map Tracker is available in three versions:
- Basic License – Single license only. Price = $197.00 Single Payment.
- Professional (Multiple) License – Licensed for up to ten sites. Price = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, browser replays, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency edition allows you to install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal client invoicing, making it ideal for digital agencies. Cost = $497.00 Single Payment.
Please Note: Pricing details of the product depends on whether there are any promotions or limited-time specials being offered. Currently, the software is selling for the pricing shown above. This may not be the actual price charged by the software author when you visit the site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price here:
Additional Software Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Analytics services like Google Analytics provide important metrics on things such as the number of people visiting your website, how they are finding it and what they are doing whilst on your site. However, if you want to truly gain a deep understanding into how your website and its content is helping your visitors to interact with your business online, then a heatmap analytics service can be very useful.
We recommend that you consider buying a copy of HeatMapTracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and for increasing online sales.
For more information, check out the software here: Heat Map Tracker – Real-Time ClickTracking And Heat Map Tracker
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