The ability to understand visitor behavior is absolutely vital to the success of your digital presence.
The old management saying ”you can’t manage what you don’t measure” is as true today as ever. If you don’t know what is happening on your website, then how will you improve your online results?
Website users have looked for ways to track and analyze what is happening since websites were first created. From basic tracking counters, to very powerful analytical software like Google Analytics that can track very granular key data.
Learning about visitor behaviour is very important for a successful online business marketing strategy, not only because it enables you to understand what visitors are doing so you can better your performance, but research also proves that past user behavior is the best way to predict future behaviour. It’s an even more more reliable indicator in fact, than knowing demographics.
Although the ability to monitor valuable reports such as the number of unique visitors are checking out your web site, which pages they are entering and exiting, how long they are staying on your site for, keywords searched, average page views, referring web sites, etc …, is vitally important, wouldn’t it be useful to track precisely what users are clicking on, where on your site they are navigating through, what hyperlinks they are clicking on, what parts of the site visitors are pausing on, and more?
Fortunately, heatmap technology makes this easy and possible. Website heat maps have been used to monitor areas of a web site page that visitors scan most frequently. Web heat maps are also often integrated with other forms of web analytic software and session replay software.
If you own a WordPress-powered website, then it’s easy to add heatmap tracking with recorded session replays to your arsenal of key business analysis tools using an easy-to-install and very inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress and that lets you record your site visitors’ every movement and creates instant heat maps showing where users are clicking and where they scroll throughout your site.
HeatMapTracker application also allows you to see your site from your visitor’s point of view.
For more details go here: HeatMap Tracker
Benefits
The more you know how your visitors are engaging with your website, the more you can improve your site’s user experience. Imagine knowing the specific obstacles that have been preventing your site visitors from fully engaging with your site, such as confusing navigation layouts, or distracting ads. As a site owner, you can guide your users to perform certain actions, such as opting into a newsletter or clicking on specific links.
While Google Analytics has an overlay feature that can give you an idea of which links on a web page are being clicked, a heat map will reveal any clicks that visitors are making on your page, whether these are links or not. This is important because if a heatmap analysis reveals that readers are clicking on an image that they think is a link, but turns out not to be a link, you could quickly fix this by adding a link to the image, or let your visitors know that the image is not linked.
Heat maps, therefore, are one of the best methods to test the design of your site, measure how readable your site is and help to improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to monitor user behavior on your web site:
See Everything Users Do On Your Website
HeatMap Tracker records every browsing session on your web site, enabling you to observe all links and buttons clicked, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The software is hosted on your own server, giving you unlimited user recordings and playbacks.
Unlimited Updates & Enhancements
There is a one-off investment to own the HeatMapTracker software, after which you are then entitled to receive lifetime upgrades and enhancements.
Additional benefits of the Heat Map Tracker software include:
- Improve User Experience: By seeing how visitors use your web site, you can discover difficulties that prevent users from progressing to the end of your sales funnel and improve visitor engagement.
- No More Guessing Visitor Behaviour: The video playbacks of your users’ sessions let you know precisely what is taking place on your web pages. Overlays let you see exactly which elements users click on, where they are drawn to most on your site, how long they hover in a specific section, how quickly they travel down your site and more! No more guessing or assuming wrongly … just factual metrics of what goes on when users move around your site.
- Increase Website Sales: Heat Map Tracker helps you improve visitor interaction with your business, which improves online sales and conversions. There are a number of ways to achieve this and we’ll discuss some of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker provides many unique features for WordPress users. Here are just some of these:
- Quick and easy to install and configure. Ready to go in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors spend more time reading and observe how far down your sales or product pages your users scroll down to as a benchmark of the length of time your sales message can retain their attention. Heat Map Tracker lets you review and analyze every single user action to see how visitors interact with your site or particular pages on your site.
- Unlimited session screen captures and session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s performance? With Heat Map Tracker you can record users on your web pages for a few days, one week, 1 month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view total visitors, tracked pages and total recorded sessions Heat Map Tracker has recorded for all projects. You can quickly see which pages your users are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on the content that visitors care about. You can also analyze regional demographic data of your visitors and see which part of the world they are coming from.
Additional software features:
The chart below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials and comments plugin users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your results:
- Understand what’s working (i.e. where users are clicking) and what doesn’t work (where visitors are not clicking). For example, are people engaging with your videos? Are they clicking on images believing that these may be links to another section?
- Get useful information on how to improve your landing pages, signup forms, shopping cart, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Creating “above the fold” experimentation to improve your website’s “first impression”, or maximize the impact of the home page’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify if any content section could be included, modified, or taken out.
- Create “before” and “after” case studies for digital services.
- Analyze whether visitors prefer to click images vs buttons vs text links, and how specific user segments engage with your web site.
- Investigate potential website security issues and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a respected online marketer with a solid reputation for providing great products and support. The members area contains video instructions for installing and setting up the software.
Product License Price
Heat Map Tracker comes in 3 different editions:
- Basic License – Single installation only. Price = $197.00 One-time.
- Professional (Multiple) License – Allows you to install on up to ten websites. Price = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, session recording, unlimited recording / page views, free updates and enhancements and professional support), the Agency edition allows you to install the software on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing agencies. Cost = $497.00 Single Payment.
Note: Pricing for HeatMap Tracker depends on whether there are any promotions or limited-time special offers. Currently, the product retails for the pricing shown above. This may or may not be the actual price charged by the product developer when you visit the website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing here:
Additional Software Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Analytics services like Google Analytics provide important information on things such as how many people are landing on your site, how they are finding it and what they do during their visits. However, to truly gain a deep understanding into how your site and your content is helping your visitors to interact with your digital presence, then a heat map analytics software tool can be a great way to do this.
We recommend that you consider buying a license of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your website’s user-experience, engagement and to generate more sales.
For more information, check out the software here: HeatMapTracker – Real-Time Click-Tracking And HeatMap Tracker
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