Being able to track and monitor the behavior of visitors and users on your site is absolutely vital to your online success.
The old business adage “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is going on on your web pages, then how would you know what areas need improving?
Businesses have looked for ways to track and analyze what is happening since web sites were first invented. From simple tracking counters, to very powerful and sophisticated analytical tools like Google Analytics which can record detailed metrics.
Tracking user behavior is vitally important for the success of your digital marketing strategy, not only because it allows you to understand what visitors are doing so you can improve your results, but research also shows that past visitor behaviour is the best way to predict future behavior. It’s an even better indicator, in fact, than knowing demographics.
While the ability to view key details such as how many visitors are visiting your site, what pages they are coming and leaving from, how long they are remaining on your site for, keywords searched, page views, referring sites, and so on, is extremely essential, wouldn’t it be fantastic to be able to track precisely what users are reading, where they are staying the longest for, which links they are clicking on, which parts of your page they are mostly intrigued about, and more?
Fortunately, heat map technology makes this possible. Website heatmaps are used to display areas of a web page most frequently scanned by visitors. Web heatmaps are also often integrated with other forms of web analytic software and session replay tools.
If you own a WordPress website or blog, then it’s easy to add heatmap tracking with session replays to your arsenal of key site analysis tools using a simple to use and very inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other programs) and that lets you record your website visitors’ movements and generates live heat maps showing exactly where users are clicking and where they are scrolling throughout your site content.
HeatMapTracker application also lets you look over the shoulders of everyone who visits your site.
Learn more here: HeatMap Tracker
Benefits
The more information you have about how your visitors are engaging with your web pages, the more you can improve your site’s user experience. Imagine knowing the specific issues that prevent your prospects from fully benefiting from your site, like unclear site navigation elements, or disruptive ads. As the site owner, you can encourage your users to perform certain actions, such as opting into your newsletter or click on certain links.
Although Google Analytics has its overlay feature that can show you what links on your web page visitors are clicking, a heat map can reveal any clicks that visitors are making on your page, whether they are links or not. This is a significant difference because if a heat map report reveals that users are clicking on an image that they imagine to be a link, but turns out not to be a link, you can quickly edit this by adding a link to the image, or make it clear to your readers that the image is not linked.
In short, heatmaps are one of the best methods to test the design of your website, assess how navigatable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to monitor visitor behavior on your website:
Record Everything Users Do On Your Web Pages
Heat Map Tracker lets you record every user browsing session on your site, enabling you to observe all which links and buttons are being clicked, eye-tracking and page scrolls.
Full Control With No Limitations
The application is hosted on your own server, giving you no-limit user recordings and pageviews.
Unlimited Upgrades & Enhancements
There is a one-off cost to buy the application, after which you are then entitled to receive unlimited updates and enhancements for free.
Some additional benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they use your web pages, you can identify obstacles that prevent visitors from taking desired actions and correct these.
- No More Guessing User Behaviour: The video playbacks of your users’ browser sessions show you precisely what takes place on your website. Click overlays let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they stay in a particular section, how far they scroll down your pages and more! No more guessing or making wrong assumptions … just real metrics of what takes place when users land on your web pages.
- Increase Visitor Engagement: HeatMapTracker helps you improve user interaction with your business, which increases your online sales and conversion rates. There are a number of ways to achieve this and we present several of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker offers many unique features for WordPress users. Here are just some of these:
- Fast and simple to install and implement. Goes to work in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time reading and monitor how far down the page your users read down to as a benchmark of the length of time your site or content can retain their attention. Heat Map Tracker lets you study each and every visitor action to see how visitors are interacting with your website or certain pages on the site.
- Unlimited session screen captures and session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With Heat Map Tracker you can measure visitors on your website for a few days, one week, a month, or even more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and all recorded visitor sessions the heatmap analytics software has recorded for each project. You can easily see which pages your readers are gravitating towards and how they interact with each page’s content, allowing you to spend more time on the content that visitors care about. You can also review regional demographics of your visitors and learn which part of the world they are visiting from.
Additional software features:
The chart below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials and comments that customers have submitted regarding the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your site to improve your business:
- Understand what works (i.e. where people click) and what doesn’t work (where people aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on graphic elements assuming that they link to somewhere else?
- Get ideas on how to improve your landing pages, signup forms, checkout processes, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- conduct “above the fold” experiments to improve your landing page’s “first impression”, or maximize the impact of the landing page’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether a content section could be inserted, rearranged, or taken out.
- Produce “before” and “after” case studies for web services.
- Test whether visitors tend to click images vs buttons versus text links, and how specific user segments interact with your website.
- Confirm suspected site security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for providing exceptional products and support. The member download area includes video tutorials for installing and configuring the software.
Product Cost
HeatMapTracker is available in 3 editions:
- Basic License – Single use only. Price = $197.00 One-off payment.
- Professional License – Allows you to install on up to ten websites. Price = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, session replays, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency license lets you install the plugin on unlimited sites, create client accounts, and set up automated PayPal client invoices, making it ideal for web development service providers. Cost = $497.00 One-off payment.
Note: The price of the HeatMap Tracker product depends on whether there are any promotions or limited-time specials being offered. Currently, the software is being retailed for the prices shown above. This may or may not be the actual pricing charged by the product developer when you visit the product site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Analytics services like Google Analytics can provide good data on things such as the number of people finding your site, how they find it and what they are doing during their visits. However, if you want to truly gain an insight into how your web site and its content is being used by your visitors to interact with your business online, then a heat map analytics application can be very practical.
We recommend that you consider buying a license of HeatMap Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your site’s user-experience, visitor engagement and for increasing sales.
To learn more, check out the software here: HeatMapTracker – Live ClickTracking And Heat Map Tracking Plugin
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