The ability to track and see the behavior of visitors and users on your web site is most important to your online success.
The old adage ”you can’t manage what you can’t measure” is as true today as it has ever been. If you don’t know what is happening when visitors arrive on your website, then how would you get better results?
Website users have been searching for smart ways to track and understand user behavior since web sites first appeared. From simple tracking counters, to very sophisticated statistical tracking software like Google Analytics and other applications which can record incredibly detailed key metrics.
Measuring user behavior is very important for the success of your digital presence, not only because it allows you to understand what visitors are doing so you can improve your performance, but it’s also been proven that past consumer behaviour is the best predictor of future behavior. It’s a better indicator, in fact, than knowing visitor demographics.
Although the ability to monitor key reports like the number of unique visitors are landing on your site, what pages they are arriving on and departing from, how long they are staying on your website for, which keywords people are searching for, page views, referring pages, and so on, is highly useful, wouldn’t it be excellent to be able to know exactly what visitors are clicking on, where on your pages they are visiting the longest period on, which links they are clicking on, which areas of the site they are browsing, and more?
Fortunately, heat map tracking technology makes this easy. Website heatmaps have been used to review areas on a web site page that web visitors scan most frequently. Web heatmaps are also often used alongside other forms of stat tracking applications and session replay software.
If you own a WordPress-powered web site, then you can easily add heat map tracking and session replays to your business tool box using an easy-to-install and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software application that works with WordPress and that lets you visually record your web site users’ every movement and creates live heatmaps that show exactly where users are clicking and where they scroll on your website.
The HeatMapTracker software also allows you to look over the shoulders of everyone who visits your site.
Learn more about the analytics tool here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The more you know how your users are interacting with your web pages, the more you can improve your website’s user experience. Imagine knowing the exact obstacles that have been preventing your visitors from fully benefiting from your site, like unclear navigation layouts, or disruptive ads. As a site owner, you can help your users to complete certain actions, such as sign up to your newsletter or clicking on certain links or buttons.
Although Google Analytics has its overlay feature which can show you what links on a web page users are clicking, a heatmap will also display any clicks that users make on your site, regardless of whether they are actual links or not. This is important because if a heat map analysis helps you discover that users are clicking on an image that they think is a link, but is actually not a hyperlinked image, you could quickly edit this by linking the image to the destination URL your visitors are trying to get to, or let your readers know that the image is not a link.
Heat maps, therefore, can be one of the most useful methods to test the design of your site, measure how readable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track user behaviour on your website:
See Everything Visitors Are Doing On Your Web Site
HeatMap Tracker lets you record every user browsing session on your web site, enabling you to record all which buttons and links are being clicked, eye-tracking and page scrolling.
Complete Control Without Limitations
The software allows you to self-host the technology, giving you unrestricted recordings and pageviews.
Unlimited Upgrades & Enhancements
There is a one-time cost to purchase the application, after which you are then entitled to receive unlimited updates and all future enhancements for life.
Some additional software benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your web pages, you can uncover problem areas that prevent visitors from progressing to the end of your sales funnel and correct these.
- Stop Guessing About Visitor Behavior: The video recordings of your users’ sessions show you precisely what takes place on your website. Overlays let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they choose to stay in a particular area, how fast they scroll down your site and more! No more guesses or assuming wrongly … just real metrics of what takes place when people visit your web pages.
- Increase Website Sales: HeatMap Tracker lets you improve visitor engagement with your business, which improves online sales and conversion rates. There are many ways to achieve this and we’ll go over a number of these in the “Tips” section further below.
Features
HeatMap Tracker provides many great features for WordPress users. Here are just some of these:
- Quick and simple to install and implement. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors spend more time on and observe how far down the page your users read down to as an indicator of the length of time your sales message can retain their attention. The software lets you analyze every single visitor experience to see how they interact with your website or particular pages on the website.
- Unlimited session recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can spy on visitor sessions on your web pages for one day, 1 week, one month, etc.
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view total visitors, tracked pages and total recorded visitor sessions the heat map analytics software has recorded for all projects. You can easily view which pages your users are gravitating towards and how they interact with each page’s content, allowing you to spend more time on improving pages that your users are more interested in. You can also review regional demographic data of your visitors and discover which part of the world they are visiting from.
Additional software features:
The image below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials and feedback customers have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your business:
- Understand what works (i.e. where people are clicking) and what doesn’t work (where people are not clicking). For example, are users engaging with your videos? Are they clicking on images thinking that they may link to somewhere else?
- Get useful data on ways to improve your landing pages, sign-up forms, shopping cart, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Conducting “above the fold” experimentation to improve your landing page’s “first impression”, or maximize the impact of your site’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify if any section of your content should be added, redesigned, or taken out.
- Create “before” and “after” comparison reports for online marketing services.
- Analyze whether users tend to click images vs buttons versus text links, and how particular user segments interact with your web site.
- Analyze suspected site security and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering reliable products and customer support. The members area includes video instructions for installing and configuring the software.
Software Price
HeatMap Tracker is available in 3 different versions:
- Basic (Single) License – Use on 1 domain. Price = $197.00 One-off payment.
- Professional License – Use on up to ten websites. Price = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser session replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency license allows you to install the plugin on as many sites as you want, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for digital marketing service providers. Price = $497.00 One-off payment.
Note: Current pricing for HeatMap Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current price at the time this article was written. This may not be the actual pricing set by the product developer when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing:
Additional Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services like Google Analytics can provide you with important information on things such as the number of people landing on your pages, how they are finding it and what they are doing whilst visiting your site. However, to really gain a real-time understanding into how your website and its content is helping your visitors to engage with your business online, then a heat map analytics application can be a very practical way to do so.
We suggest purchasing a copy of Heat Map Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to increase sales.
To learn more, visit the software website here: HeatMapTracker – Live ClickTracking And Heat Map Tracking Plugin
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