The ability to track, monitor and understand visitor behavior is absolutely vital to your online success.
The old business management adage ”you can’t manage what you don’t measure” is as true today as always. If you don’t know what is happening on your website, then how would you improve your results online?
Business owners have been searching for ways to track and understand what is happening since web sites were first invented. From basic tracking counters, to very powerful and sophisticated analytical software like Google Analytics and other applications which can provide incredible measurements.
Tracking user behavior is vitally important for a successful web site, not only because it enables you to understand what visitors are doing so you can improve your performance, but it’s also been shown over and over that past consumer behaviour is the best predictor of future behavior. More reliable, in fact, than knowing demographics.
Although being able to see valuable reports like how many web visitors are visiting your website, what pages they are arriving on and departing from, how long they are remaining on your site for, what terms are being searched for, unique page views, referring sites, etc …, is highly useful, wouldn’t it also be fantastic to be able to know precisely what visitors are doing, where on your site they are visiting the longest for, what hyperlinks they are clicking on, which areas of the site visitors are pausing to read more about, and so on?
Fortunately, heat map technology makes this easy. Web heat maps have been used to display areas of a web site page that visitors scan most frequently. Web heat maps are also often integrated with other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then you can easily add heatmap tracking with recorded session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other CMS applications) and that visually tracks your site visitors’ movements and creates instant heatmaps showing where users are clicking and where they are scrolling throughout your web pages.
HeatMapTracker analytics tool also lets you track every action your visitors make.
Learn more about the software here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The more you know how your readers are engaging with your site, the more you can improve your website’s user experience. Imagine knowing the specific challenges that are preventing your site visitors from fully engaging with your website, such as unclear navigation layouts, or disruptive adverts. As the website owner, you can guide your site visitors to perform certain actions, such as join your newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature that can show you what links on your page users are clicking, a heat map will also display any clicks that visitors are making on your page, whether these are links or not. This is an important difference because if a heat map report reveals that visitors are clicking on a graphic element that they suppose to be a link, but is actually not a hyperlinked image, you could quickly edit this by linking the image to the destination your users are trying to get to, or let your visitors know that the image is just a design element.
In short, heat maps can be one of the best methods to test the design of your website, see how readable your content is and improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to monitor user behavior on your website:
Record Everything Visitors Do On Your Site
HeatMapTracker creates a screen video of every user browsing session on your site, allowing you to view all which links and buttons are being clicked, eye-tracking and page scrolling.
Complete Control Without Limitations
The software is self-hosted, giving you unrestricted session recording and pageviews.
Lifetime Upgrades & Enhancements
There is a one-time investment to purchase the script, after which you are then entitled to receive unlimited upgrades and all future enhancements for free.
Some additional benefits include:
- Improve Site Usability: By seeing how visitors use your site, you can identify problems that prevent users from taking desired actions and reach your site objectives.
- Stop Guessing Visitor Behavior: The video playbacks of your users’ sessions let you know precisely what is happening on your web site. Screen overlays let you know exactly which elements users click on, where they are drawn to most on your website, how long they choose to stay on a specific section, how far and quickly they navigate down your pages and more! No more guessing or hoping … just factual information of what goes on when users move around your web site.
- Increase User Engagement: HeatMap Tracker lets you increase visitor interaction with your business, which creates better online sales and conversion rates. There are a number of ways to achieve this and we’ll present a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker provides many features for web site owners. Here are just a few of these:
- Quick and easy to install and implement. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your pages visitors look at and observe how far down the page your visitors scroll down to as an indicator of how long your web copy can engage them for. HeatMap Tracker lets you review and analyze every single visitor action to help you understand how they interact with your website or particular pages on your web site.
- Unlimited visitor recording and playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can capture users on your website for a few days, a week or two, 1 month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to see how many total visitors, tracked pages and total sessions HeatMap Tracker has recorded for each project. You can quickly view which pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on the content that your visitors are more interested in. You can also view regional demographics of all visitors and learn where they are coming from.
Additional features:
The table below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials customers have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your results:
- Learn what works (i.e. where visitors click) and what doesn’t work (where users are not clicking). For example, are people engaging with your videos? Are they clicking on graphic elements assuming that they lead to somewhere else?
- Get insights on ways to optimize your landing pages, signup forms, subscriptions, navigation, etc.
- Get insights on ways to create A/B split testing to improve results
- Get actionable data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- conduct “above the fold” experimentation to improve your home page’s visitor impact, or optimize the impact of your website’s real estate elements on your users, such as ad banners, links, buttons, headlines, etc…
- Identify whether an element on your page could be inserted, modified, or taken out.
- Create “before” and “after” comparison reports for digital marketing services.
- Analyze if visitors prefer to click on images versus buttons versus text links, and how specific user segments engage with your web site.
- Confirm confirmed website security problems and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for providing robust product quality and product support. The members area includes video tutorials for installing and configuring the software.
Software Pricing
HeatMapTracker is available in three editions:
- Basic License – Single use only. Price = $197.00 One-off payment.
- Professional (Multiple) License – Installs on up to ten domains. Cost = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the other editions (click tracking, heatmaps, session recording, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency edition allows you to install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for digital agencies. Cost = $497.00 Single Payment.
Note: Pricing for the Heat Map Tracker software can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the software retails for the amounts shown above. This may not be the actual price set by the product author when you visit the product site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing here:
Additional Software Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services like Google Analytics provide great information on things such as how many people are finding your site, how they are finding it and what they are doing during their visits. However, if you want to truly gain deeper insights into how your site and your content is being used by your visitors to interact with your business online, then a heatmap analytics software tool can be extremely practical.
We recommend buying a copy of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your website’s user-experience, visitor engagement and for increasing your sales of your products or services.
For more details, visit the software website here: HeatMap Tracker – Real-Time ClickTracking & HeatMap Tracking Plugin
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