Being able to track visitor behavior is absolutely vital to your online success.
The old management adage ”you can’t manage what you don’t measure” is as true today as it has ever been. If you don’t know what is going on on your web pages, then how would you know what needs to be improved?
Businesses have looked for ways to track and understand what users are going to do on their sites since websites were first developed. From basic tracking counters, to powerful statistical tracking software like Google Analytics and other applications that can record and display detailed key information.
Learning about visitor behaviour is very important for the success of your digital presence, not only because it enables you to understand what visitors are doing so you can improve your results, but testing also shows that previous consumer behavior is the best indicator of future behavior. It’s a more reliable indicator in fact, than demographics.
Although being able to analyze valuable information such as how many web users are landing on your website, which pages they are entering and exiting, how long they are remaining on your site for, keyword searches, unique page views, referring websites, and so on, is extremely important, wouldn’t it also be great to be able to track precisely what visitors are reading, where on your pages they are visiting the longest time on, what hyperlinks they are clicking on, what areas of the site visitors are browsing, and so on?
Fortunately, heat map tracking technology makes this easy. Web heat maps have been used to pinpoint areas of a web page most frequently scanned by visitors. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay software.
If you own a WordPress website or blog, then it’s easy to add heatmap tracking and session replays to your business tool box using a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software program that works with WordPress and that lets you visually record your website visitors’ entire journey and creates live heat maps showing where users are clicking and where they are scrolling on your site content.
HeatMapTracker application lets you look over the shoulders of everyone who visits your site.
For more details, visit the script site here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more information you have about how your visitors are engaging with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your prospects from fully accessing your site, like confusing navigation elements, or distracting banner ads. As the website owner, you can help your readers to complete certain actions, such as joining your newsletter or click on certain links or buttons.
Although Google Analytics has an overlay feature which can show you which links on your web page users are clicking, a heat map will display any clicks that visitors make on your site, whether they are links or not. This is an important benefit because if a heatmap analysis helps you discover that users are clicking on a graphic element that they imagine to be a link, but is actually not a hyperlinked image, you could easily fix this by adding a link to the image, or make it clear to your users that the image is just a graphic.
Heatmaps, therefore, can be one of the best ways to test your site design, see how navigatable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to monitor user behavior on your web site:
Capture Everything Users Are Doing On Your Website
HeatMap Tracker lets you record every browsing movement on your website, enabling you to monitor all links and buttons clicked, eye-tracking and page scrolling.
Complete Control Without Limitations
The software allows you to self-host the technology, giving you unlimited recordings and playbacks.
Free Upgrades And Enhancements
There is a one-time investment to buy the script, after which you are then entitled to receive free upgrades and enhancements.
Additional benefits of the application include:
- Improve User Experience: By seeing how visitors navigate your web site, you can identify problems preventing visitors from progressing to the end of your sales funnel and optimize your site.
- No More Guessing Visitor Behavior: The screen video recordings of your visitors’ sessions reveal precisely what is taking place on your website. Click overlays let you see exactly which elements visitors click on, which areas they are drawn to most on your website, how long they hover on a specific location, how far and quickly they navigate down your site and more! No more guessing or making wrong assumptions … just real metrics of what happens when people come to your site.
- Increase Visitor Engagement: Heat Map Tracker helps you improve visitor engagement with your site, which improves your online sales and conversion rates. There are a number of ways to achieve this and we list several of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker includes many features for WordPress users. Here are just some of these:
- Fast and easy to install and set up. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your site visitors eyes are drawn to and monitor how far down the page your visitors read down to as an indicator of how long your website and/or sales copy can keep them interested. The software lets you study every single user action to help you learn how visitors are interacting with your website or some pages on your web site.
- Unlimited visitor recording and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMap Tracker you can spy on visitor sessions on your pages for a few days, a week or two, 1 month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view total visitors, tracked pages and total sessions HeatMap Tracker has recorded for each project. You can quickly see which pages your readers are gravitating towards and how they interact with each page’s content, allowing you to spend more time on the content that users are more interested in. You can also see regional demographic data of your visitors and learn which part of the world they are visiting from.
Additional software features:
The table below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials and comments plugin users have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your business:
- Understand what’s working (i.e. where people click) and what doesn’t work (where visitors aren’t clicking). For example, are people watching your videos? Are they clicking on graphic elements assuming that they lead to another destination?
- Get insights on ways to optimize your landing pages, sign up forms, shopping cart, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Performing “above the fold” experiments to improve your website’s visitor impact, or maximize the impact of your site’s real estate elements on your visitors, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether a page element should be included, modified, or taken out.
- Create “before” and “after” comparison reports for digital services.
- Compare if users tend to click on images vs buttons vs text links, and how particular user segments engage within your web site.
- Confirm suspected site security and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering robust product quality and product support. The member download area includes video tutorials for installing and setting up the software.
Software Price
Heat Map Tracker is available in three different versions:
- Basic License – Single license only. Price = $197.00 One-off payment.
- Professional (Multiple) License – Installs on up to 10 domains. Cost = $297.00 One-off payment.
- Agency License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition lets you install the plugin on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital marketing service providers. Price = $497.00 One-time.
Please Note: Pricing for the HeatMap Tracker product depends on whether there are any promotions or limited-time specials being offered. The pricing shown above was current at the time this review was published. This may not be the actual pricing charged by the plugin seller when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing here:
Additional Software Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Analytics services like Google Analytics provide useful data on things such as how many people are visiting your website, how they find it and what they are doing during their visits. However, if you want to truly gain an insight into how your website and its content is being used by your visitors to interact with your digital presence, then a heat map analytics application can be a great way to do this.
We recommend getting a copy of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, engagement and to make more sales of your products or services.
For more information, visit the software website: HeatMap Tracker – Live Click-Tracking And HeatMap Tracking Software
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