The ability to understand visitor behavior is very important to the success of your business online.
The adage ”you can’t manage what you can’t measure” is as true in the digital economy as always. If you don’t know what is going on on your web site, how will you know what areas need improving?
People have been searching for ways to track and analyze what is happening since websites were first introduced. From simple tracking counters, to very sophisticated and powerful analytical tools like Google Analytics and other applications that record detailed measurements.
Analyzing visitor behaviour is vitally important for the success of your website, not just because it enables you to understand what visitors are doing so you can improve your results, but research also proves that previous visitor behavior is the most reliable predictor of future behaviour. It’s an even better predictor, in fact, than demographics.
Although being able to understand valuable data like the number of unique web users are arriving on your website, what pages they are arriving on and departing from, how long they are remaining on your website for, which keywords are being searched for, average page views, referring web sites, and so on, is highly important, wouldn’t it be excellent to know precisely what visitors are reading, where they are staying the longest for, which hyperlinks they are clicking on, what parts of your content visitors are mostly interested in, and so on?
Fortunately, heat map tracking technology makes this possible. Website heat maps can be used to display areas on a web site page that online visitors scan most frequently. Web heat maps are also often used alongside other forms of web analytics and session replay software technologies.
If you own a WordPress-powered site, then you can easily add heatmap tracking with recorded session replays to your collection of essential website analysis tools using a simple to use and quite inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software tool that works with WordPress (and other CMS applications) and that visually records your web site users’ every movement and generates instant heatmaps that show where users click and where they scroll on your web pages.
The HeatMapTracker analytics tool also allows you to look over the shoulders of everyone who visits your site.
For more details, visit the script site here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more you know how your visitors engage with your website, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your visitors from fully engaging with your site, such as unclear navigation layouts, or disruptive adverts. As the website owner, you can guide your site visitors to complete certain actions, such as sign up to your newsletter or click on specific links.
Although Google Analytics has its overlay feature which can show you which links on a page are being clicked, a heatmap can also display any clicks that users make on your page, whether they are links or not. This is important because if a heatmap report helps you discover that readers are clicking on a graphic element which they think is a link, but is actually not a link, you can quickly fix this by adding a link to the image, or make it clear to your visitors that the image is not a link.
Heat maps, therefore, are one of the best ways to test the design of your website, assess how readable your content is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track user behavior on your web site:
Observe Everything Users Do On Your Web Pages
The script lets you record every browsing movement on your site, enabling you to record all links and buttons clicked, eye-tracking and page scrolling movement.
Full Control With No Limitations
The application allows you to self-host the technology, giving you no restrictions on visitor recordings and pageviews.
Free Updates & Enhancements
There is a one-time cost to own the application, after which you are then entitled to receive free upgrades and enhancements.
Some additional benefits include:
- Improve Your Marketing: By seeing how visitors navigate your website, you can identify difficulties that prevent users from progressing to the end of your sales funnel and correct these.
- Stop Guessing About Visitor Behaviour: The screen video playbacks of your visitors’ sessions reveal exactly what happens on your web site. Overlays let you know exactly which buttons and links users click on, which areas they are drawn to most on your website, how long they stay on a particular spot, how far they scroll down your pages and more! No more guessing or making wrong assumptions … just real metrics of what goes on when visitors land on your web site.
- Increase Website Sales: Heat Map Tracker lets you improve visitor interaction with your business, which increases your sales and conversion rates. There are a number of ways to achieve this and we discuss several of these in the “Tips” section later in this review.
Features
Heat Map Tracker offers many unique features for site owners. Here are just a few of these:
- Fast and easy to install and configure. Ready to go in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time reading and monitor how far down your sales or product pages your users scroll as a benchmark of how long your web copy can engage them for. HeatMapTracker lets you study each and every visitor session to see how users interact with your website or certain pages on the site.
- Unlimited visitor recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can capture user sessions on your web pages for a few days, a few weeks, a month, or even more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and total sessions HeatMapTracker has recorded for all projects. You can quickly view which pages your readers are moving towards and how they are interacting with each page’s content, allowing you to invest more time on improving content that users are more interested in. You can also see regional demographic data of all visitors and discover which part of the world they are coming from.
Additional software features:
The image below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials and feedback that users have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your results:
- Discover what works (i.e. where users are clicking) and what doesn’t work (where visitors are not going to). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that these may link to somewhere else?
- Get ideas on how to optimize your landing pages, sign up forms, sales funnel, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” tests to improve your website’s “first impression”, or maximize the impact of the home page’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether any section of the content could be inserted, changed, or taken out.
- Produce “before” and “after” comparison reports for web-related services.
- Compare whether users prefer to click images vs buttons vs text links, and how specific user segments interact within your web site.
- Diagnose potential website security issues and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for delivering reliable products and support. The members area contains video instructions for installing and setting up the software.
Software Cost
Heat Map Tracker comes in 3 editions:
- Basic License – Licensed for one domain. Price = $197.00 One-time.
- Professional License – Use on up to ten websites. Cost = $297.00 One-off payment.
- Agency License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heatmaps, browser recording, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency license lets you install the plugin on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital marketing service providers. Price = $497.00 Single Payment.
Note: The cost to purchase the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the pricing when this review was written. This may not be the actual pricing set by the product author when you visit the product site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing information:
Additional Software Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Analytics services like Google Analytics can provide very useful metrics on things such as how many people are arriving on your site, how they are finding it and what they are doing during their visits. However, to really gain a deep understanding into how your website and its content is helping your visitors to engage with your digital presence, then a heat map analytics software tool can be extremely practical.
We recommend that you consider purchasing a license of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your site’s user-experience, engagement and for generating more sales of your products or services.
For more details, visit the software website: HeatMap Tracker – Live Click-Tracking & HeatMap Tracker
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