Being able to track and monitor the behavior of visitors on your site is absolutely vital to the success of your business online.
The management saying “if you can’t measure it, you can’t manage it” is as important in the digital economy as ever. If you don’t know what is happening on your web pages, how will you get better results?
People have been looking for accurate methods to track and understand what is happening since web sites first appeared. From basic counters that track visitors, to powerful and sophisticated analytical software like Google Analytics and other applications that track incredible key information.
Learning about visitor behavior is important for a successful web site, not only because it allows you to understand what visitors are doing so you can improve your results, but research also shows that previous consumer behavior is the best predictor of future behavior. Better, in fact, than demographics.
While being able to see valuable data like the number of web users are landing on your site, which pages they are coming and leaving from, how long they are staying on your site for, which terms people are searching for, unique page views, referring websites, etc …, is highly useful, wouldn’t it also be useful to be able to know precisely what users are doing, where they are visiting the longest time on, which hyperlinks they are clicking on, which parts of your site visitors are browsing, and more?
Fortunately, heatmap tracking technology makes this possible. Website heat maps have been used to help pinpoint areas in a website page most frequently scanned by visitors. Web heatmaps can also be used alongside other forms of web analytic software and session replay tools.
If you use WordPress, then you can easily add heat map tracking with recorded visitor session replays to your arsenal of essential website analysis tools using a simple to use and very inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually records your web site users’ movements and generates instant heatmaps that show where they click and where they scroll throughout your website.
HeatMapTracker application also allows you to see your website from your visitor’s perspective.
Go here to learn more: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more accurate data you have about how your readers engage with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your visitors from fully accessing your site, like unclear navigation layouts, or distracting ads. As a site owner, you can encourage your site visitors to complete certain actions, such as joining a newsletter or click on specific links.
Although Google Analytics has an overlay feature that can show you which links on your page are being clicked, a heatmap will also display any clicks that visitors are making on your site, whether they are actual links or not. This is important because if a heat map report helps you discover that users are clicking on an image which they imagine to be a link, but happens to not be a hyperlinked image, you would be able to easily repair this by adding a link to the image, or let your visitors know that the image is not linked.
In short, heat maps can be one of the best ways to test the design of your site, see how readable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track user behavior on your site:
Observe Everything Users Do On Your Web Pages
HeatMapTracker captures every user browsing session on your website, allowing you to record all which page elements are being clicked, eye-tracking and page scrolls.
Full Control Without Limitations
The application allows you to self-host the technology, giving you no-limit recordings and playbacks.
Unlimited Updates & Enhancements
There is a one-time cost to purchase the script, after which you are then entitled to receive unlimited updates and enhancements.
Some additional benefits of the application include:
- Improve User Experience: By seeing how visitors experience your web pages, you can discover problem areas preventing users from progressing to the end of your sales funnel and correct these.
- No More Guessing User Behavior: The screen video playbacks of your users’ sessions show you precisely what happens on your web pages. Heatmaps let you see exactly which buttons and links users click on, which areas they are drawn to most on your website, how long they stay on a particular spot, how far they navigate down your site and more! No more guessing or hoping … just pure data of what happens when visitors land on your site.
- Increase Website Sales: HeatMap Tracker lets you improve user interaction with your site, which increases your sales and conversion rates. There are many ways to do this and we’ll go over a number of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker provides many unique features for WordPress users. Here are just some of these:
- Quick and easy to install and configure. Be up and running in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your site visitors look at and observe how far down the page your users scroll down to as an average of the length of time your website and/or sales copy can retain their attention. Heat Map Tracker lets you study each and every visitor experience to see how visitors are interacting with your site or certain pages on your web site.
- Unlimited visitor screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can spy on user sessions on your site for 1 day, one week, a month, or more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total sessions HeatMapTracker has recorded for all projects. You can quickly see the top pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on the content that your readers are more interested in. You can also analyze regional demographics of all visitors and see where they are visiting from.
Additional features:
The table below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials and feedback plugin customers have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your results:
- Learn what works (i.e. where users are clicking) and what doesn’t work (where users are not going to). For example, are visitors watching your videos? Are they clicking on images thinking that they may be linking to somewhere else?
- Get insights on ways to improve your landing pages, signup forms, shopping cart, screen resolution, etc.
- Get actionable information on ways to create A/B split testing to improve results
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Creating “above the fold” testing to improve your site’s “first impression”, or optimize the impact of the website’s real estate elements on your readers, such as ad banners, links, buttons, headlines, etc…
- Identify if any section of your content could be included, redesigned, or taken out.
- Produce “before” and “after” comparison reports for digital services.
- Analyze whether users prefer to click images vs buttons vs text links, and how particular user segments interact within your website.
- Troubleshoot confirmed website security exploits or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products developed by Mark Thompson, a respected online marketer with a solid reputation for delivering great products and customer support. The member download area includes video tutorials for installing and configuring the software.
Software Price
HeatMap Tracker comes in three different editions:
- Basic (Single) License – Single license only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Allows you to install on up to 10 domains. Price = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, session replays, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency edition allows you to install the plugin on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for digital marketing agencies. Price = $497.00 One-off payment.
Note: Price details for the product depends on whether there are any promotions or limited-time special offers. The above reflects the price when this content was written. This may or may not be the actual pricing charged by the product author when you visit the site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing information:
Additional Software Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Analytics services like Google Analytics can provide you with great data on things such as how many people are arriving on your site, how they are finding it and what they do during their visits. However, to really gain deep knowledge into how your site and your content is helping your visitors to interact with your business online, then a heat map analytics service can be extremely practical.
We recommend getting a license of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your site’s user-experience, visitor engagement and to generate more sales.
To learn more, check out the software here: HeatMapTracker – Live Click-Tracking & HeatMap Tracking Plugin
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