Is Your WordPress Site Optimized For Mobile Devices?

Learn about the importance of optimizing your WordPress site for viewing on mobile devices.

Is Your WordPress Site Optimized For Mobile Devices?In this tutorial, you will learn about the importance of optimizing your WordPress site for viewing on mobile devices.

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Is Your WordPress Site Optimized For Mobile Devices?

Every day more and more customers are looking for you … on mobile devices!

According to Gartner, the Information Technology research company, from mid-2011 consumers were already spending more time on their mobile devices than on their PCs.

Mobile Internet usage continues to grow and more people use mobile phones to access all kinds of information online.

After experiencing an increase of over 400% in the number of searches being done using mobile devices since the explosion of mobile, Google is also focusing more of their attention on the mobile market.

Google’s own mobile blog points to studies showing that over half of all mobile users are unlikely to return to a website that offers a bad mobile web experience. On the other hand, these same studies show that customers not only embrace sites that are built for mobile, but on websites designed for mobile devices, consumer engagement can increase by as much as 85%.

As Google says, a poor mobile web experience can negatively shape a consumer’s opinion of a brand or company and make it hard for them to engage or make a purchase. According to a survey from Compuware, over 40% of users turned to a competitor’s site after a bad mobile experience.

What this all means, is that if you don’t have a site that works for mobile devices, you’re already missing out. Based on the research quoted above, potential customers are coming to your site, and if they have to struggle with a non-mobile web site on a tiny screen, over half of them will leave and go to your competitor’s site.

Why Your Business Needs A Mobile Optimized Website Right Now

Many businesses are still using static websites, and many of these sites are not optimized for mobile viewing.

How To Optimize Your WordPress Blog For MobileWhat is a mobile-friendly site? It’s a website that allows mobile users to view your content on their mobile devices. It’s fast to load and easy to use – no ‘pinch and zoom’ is required.

If you already have a website, then you already have a site that can be accessed by any mobile device with a browser. It’s the same thing with a blog.

The problem, however, is that until you create a mobile version of your current website, users only see the “tiny screen” version of your site.

You can see the difference for yourself in the screenshot below …

How To Configure Google AnalyticsThe site on the left of the screenshot above has not been optimized for mobile viewing. It’s just a normal web site being “shrunk” by the browser to fit on a mobile screen. The competitor on the right, however, has a mobile-optimized site that detects whenever visitors are looking at the site through a mobile device (e.g. a smartphone) and presents the visitor with the mobile version of their website.

To understand the impact that a site will have on your visitors when viewed through a mobile device, imagine that you decide to set up an online forum for your business to allow your customers to interact with you, ask support-related questions and discuss your products or services with others.

The screenshot below shows what a forum looks like on a website that has not been optimized for viewing on mobile devices …

Optimize WordPress For Mobile Devices

The above looks pretty bad, huh?

Now consider the online forum website below, which is optimized for mobile devices …

Optimize WordPress For Mobile Devices

As you can see, mobile optimized websites are easy to read and navigate through, with legible text, readable layouts and large buttons and links.

Responsive WordPress Web Design

Responsive Web Design (RWD) is a Web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors). A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries …

(Source: Wikipedia.org)

Although “responsive web design” is a topic that is clearly more suited for being discussed among web designers, it’s important to understand the basic concept of a responsive theme, as this is the easiest way to make your WordPress site mobile friendly without having to do any coding or have the actual skills and knowledge of a web designer to implement.

Fluid vs Responsive Web Design

Fluid Layouts (also called Liquid Layouts) present your website to users in a way where all the elements are proportionally spaced out and take up the same percentage of space on different screen resolutions, while Responsive Design uses something called ‘CSS Media Queries’ to present different layouts to users based on the screen sizes/type of screen of their devices.

In other words, whereas sites built using “fluid” design generally aim to keep the layout of all elements of the site the same on different sized screens of similar devices (e.g. laptops with different sized screens), sites built using “responsive” design aim to “respond” to the layouts of different devices by adjusting their elements to match the specific type of screen being viewed by the user.

For example, users viewing a site built using a “responsive” theme will see the site’s layout displayed normally on their laptops, but when viewed through their smartphones, the same layout will respond to the smaller viewing area of the mobile device by displaying the content as a single column.

To illustrate the above, take a look at the site below. It uses a responsive WordPress theme called Bhinneka.

When viewed on a desktop PC, the site looks like this …

Bhinneka WordPress Theme - Desktop View(Bhinneka WordPress Theme – Desktop View)

But when the site is accessed via a mobile device, the theme automatically resizes to display the same site in a mobile viewing format …

Bhinneka WordPress Theme - Mobile View(Bhinneka WordPress Theme – Mobile View)

In this case, the theme designer has created one WordPress theme that works on all platforms (i.e. desktop PCs, laptops and mobile devices).

Many WordPress themes are now incorporating “responsive” design, which means that the theme is “mobile-ready” as soon as it is installed. Combined with the flexibility of WordPress, choosing a responsive theme allows your website to instantly display your content correctly to all users on all devices, whether it be a desktop PC or laptop computer, tablet or smartphone.

Getting Your WordPress Site “Mobilized”

In a nutshell, if your website is not optimized for mobile viewing, you are losing many valuable opportunities online.

Optimizing your website for mobile devices (or even creating a mobile site from scratch) isn’t hard to do, and it doesn’t require you to become a web developer or web designer …

Most New WordPress Themes Are Mobile Responsive!

(Most New WordPress Themes Are Mobile Responsive!)

If your existing WordPress site is not optimized for mobile devices, we have outlined several methods and many solutions that will make your WordPress site mobile friendly in a separate tutorial.

To learn how to make your WordPress site mobile friendly, see the tutorial below:

Add Mobile Marketing Strategies To Your WordPress Site Or Blog

We all now carry our mobile devices with us when we go out shopping, working, or spending time with family and friends. There are more than 5 billion mobile phones in use worldwide – almost three times the number of Internet users, and over a billion mobile phones have access to a fast Internet connection.

Even people who can’t access a computer can normally get their hands on a mobile phone.

Now is the time to start adding mobile marketing to your business marketing strategies.

A WordPress site allows you to easily implement a range of mobile marketing strategies quickly and easily. These strategies can include, using QR Codes, creating mobile landing pages, mobile marketing integration with Social Media, and more.

Hopefully, the above has given you a better understanding of the importance of optimizing your WordPress site for mobile use.

To learn how to make your WordPress site mobile friendly, see the tutorial below:

To learn how to test your WordPress site’s mobile friendliness, see the tutorial below:

Is Your WordPress Site Optimized For Mobile Devices?

(Source: Pixabay)

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How To Make Non-Mobile Responsive WordPress Sites Mobile Friendly

Learn about ways how to make your non-mobile responsive WordPress site mobile friendly.

How To Make Your Non-Mobile Responsive WordPress Site Mobile FriendlyIn this tutorial, we explore several ways to make your non-mobile responsive WordPress site mobile friendly.

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How To Make Your Non-Mobile Responsive WordPress Site Mobile Friendly

People are now using mobile phones more than desktop or laptop computers to access information online. Your website, therefore, needs to get mobilized or you will risk losing many valuable opportunities online.

How To Configure Google AnalyticsOptimizing your website for mobile devices or even creating a mobile site from scratch isn’t hard to do and doesn’t require you to become a web developer or web designer.

To learn more about the importance of making your WordPress site mobile friendly, see the tutorial below:

Although nowadays it’s quite difficult to get a new WordPress site built that is not mobile responsive, you may be using an older theme that is not mobile friendly. When it comes to getting your WordPress site mobilized, you have a few options. For example, you can:

  • Convert your existing “non-mobile-friendly” website into a mobile site using various online services,
  • Create mobile landing pages (or even a complete mobile site) from scratch using software applications,
  • Use mobile conversion or “switcher” plugins,
  • Switch to mobile-enabled or mobile responsive WordPress themes.

Let’s go through each of the above options.

Convert Your Existing Site Using An Online Service

If your existing WordPress site is not mobile-ready, you can easily convert it into a mobile site using a one-click conversion service like Duda Mobile.

Duda Mobile

How To Optimize Your WordPress Blog For MobileFeatures of this mobile site conversion software include:

  • Works seamlessly with WordPress
  • One-click conversion optimizes your website for phones with a web browser (converts your existing website into a mobile friendly site)
  • Automatically syncs with your regular website (any changes you make to your regular website are automatically updated in your mobile site for free)
  • Free mobile analytics helps you keep track of all your mobile website traffic and site visitors
  • You can choose a design from dozens of stunning looking mobile website templates
  • Built for non-techies – You don’t need to be a website designer to create a mobile site
  • Optimized for all smart phones – works on major smartphones including iPhone, Android, Blackberry and Windows Mobile
  • Advanced design studio lets you customize your mobile site with an advanced template editor.
  • Add a click-to-call button to make it easy for your customers to contact you.
  • Send your business info to your mobile site visitors using a simple text message via SMS
  • Add a mobile map to your site with step-by-step directions to your business

For more details, visit the site below:

Create A Mobile Site Or Mobile Custom Landing Pages Using Software

Mobile landing pages are great for presenting visitors with coupons, special offers, newsletter sign-up forms, etc.

How To Optimize Your WordPress Blog For Mobile

If you want to create a mobile site or custom landing pages to send your visitors to from scratch, then take a look at a software tool like the EZMobile Site Generator plugin for WordPress.

EZMobile Site Generator

Make Your Site Mobile-Friendly

Some of the built-in features of this plugin include:

  • Fully Customizable Layouts
  • Multi-level Navigation Menus
  • Customizable Contact Form
  • Interactive Maps
  • Customizable Opt-in Forms
  • Opening Hours/Product Lists/Restaurant Menus
  • 300+ Icons each in 5 different colors
  • Unlimited Customizable Themes
  • Automatic Screen Resizing
  • SEO Optimization
  • QR Code Generator (see next strategy to learn what this is …)
  • Interactive Site Preview
  • Redirect to External Sites
  • And more …

For more details about this software, visit the site below:

Use Mobile-Enabled WordPress Themes & Mobile Detection Plugins

Responsive Web Design (RWD) is a Web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).

A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries …

(Source: Wikipedia.org)

Many WordPress themes are now designed to be mobile-ready, or “responsive”. What this means, is that your website will display your site’s normal theme to visitors when viewed through their desktop PC or laptop computer, and automatically resize their screen to adapt to the new viewing device, or switch to a mobile version of the theme when the site is accessed through a mobile device.

For example, take a look at the site below. It uses a responsive WordPress theme called Bhinneka.

When viewed on a desktop PC, the site looks like this …

Bhinneka WordPress Theme - Desktop View(Bhinneka WordPress Theme – Desktop View)

But when the site is accessed via a mobile device, the theme automatically resizes to display the same site in a mobile viewing format …

Bhinneka WordPress Theme - Mobile View(Bhinneka WordPress Theme – Mobile View)

In this case, the theme designer has created one WordPress theme that works on all platforms (i.e. desktop PCs, laptops and mobile devices).

WordPress Mobile Switcher Plugins

If your WordPress theme is not mobile compatible, then the other option you have is to use a WordPress mobile “switcher” plugin that will automatically detect if visitors are coming to your site from a mobile device and display a mobile theme to your visitors.

Here are some mobile switcher plugins you can check out:

WordPress Mobile Pack

WordPress Mobile Pack

(WordPress Mobile Pack)

The WordPress Mobile Pack is a complete toolkit to help mobilize your WordPress site and blog. It includes a mobile switcher to select themes based on the type of user that is visiting the site, a selection of mobile themes, extra widgets, device adaptation and a mobile administration panel to allow users to edit the site or write new posts.

WordPress Mobile Pack

To download this plugin, visit the site below:

WP Mobile Detector Mobile Plugin

WP Mobile Detector Mobile Plugin

(WP Mobile Detector Mobile Plugin)

The WP Mobile Detector WordPress plugin automatically detects if your visitor is using a standard mobile phone or a smart phone and loads a compatible WordPress mobile theme for each.

This plugin can differentiate between a standard mobile phone and a smart phone. It also features advanced mobile statistics, image resizing, automatically formatted content, collapsible menus, dynamic page loading, cross-platform compatibility, touch-optimized layouts, widgets and detection of 5,000+ mobile phones.

The WP Mobile Detector plugin is compatible with most other mobile detection plugins and includes an installer that will configure everything automatically. All you have to do is install and activate the plugin.

WordPress Mobile Detector

To download this plugin, visit the site below:

WordPress Mobile Redirect

WordPress Mobile Redirect

(WordPress Mobile Redirect)

WordPress Mobile Redirect/Detect is a small plugin that can detect most of popular internet enabled mobile devices and redirect according to URL you provide. It is also easy to customize redirect URLs and devices …

WP Mobile Redirect

To learn more about this plugin, visit the site below:

WPTouch

WPTouch

(WPTouch)

WPTouch automatically transforms your WordPress website or blog into an application-like theme, complete with ajax loading articles and effects when viewed from the most popular mobile web browsing devices like the iPhone, iPod touch, Android mobile devices, Palm Pre/Pixi and BlackBerry OS6 mobile devices.

The admin panel allows you to customize many aspects of its appearance, and deliver a fast, user-friendly and stylish version of your site to touch mobile visitors, without modifying a single bit of code (or affecting) your regular desktop theme.

This theme also includes the ability for visitors to switch between WPTouch view and your site’s regular theme.

WordPress Plugin - WP Touch

See the video at the end of this tutorial to learn how to install and configure the WP TouchWordPress plugin.

To download this plugin, visit the site below:

WordPress Mobile Themes

Here are some WordPress Mobile Themes you can look at …

Wow! mySite WordPress Mobile Theme

WordPress Mobile Themes(Wow! MySite WordPress Mobile Theme)

Theme Description

WOW! mySite is a WordPress theme optimized for mobile devices. With WOW! mySite you design your own mobile website with nine customisable preset color schemes, powerful theme configuration options and multiple page templates. Add your own high resolution logo, custom fonts and shortcodes and fine tune with WOW! mySite’s unlimited color options whilst maintaining the style and branding of your desktop website.

It is suitable for both corporate and personal use and for non-technical users with very limited WordPress experience and for programmers with technical know-how. WOW! mySite is easy, simple and fun to use… The only limitation is your imagination!

For more information about this theme, visit the site below:

Simple Mobile WordPress Theme

Simple Mobile WordPress Theme

(Simple Mobile WordPress Theme)

Theme Description

The Simple Mobile theme is a WordPress mobile theme designed especially for mobile devices like the iPhone. It can be used in parallel with the regular version of your website and presented to mobile users only.

Or, you can present it both to desktop computers and mobile devices users. This theme features 8 color schemes, easy further customization (PSD included), JavaScript Twitter implementation, Flickr photostream implementation, and over 40 social media icons.

For more information about this theme, visit the site below:

WordPress Stacker Mobile Theme

WordPress Stacker Mobile Theme

(WordPress Stacker Mobile Theme)

Theme Description

Stacker is a fully responsive WordPress theme for mobile with many great features, including custom mobile navigation, shortcodes, widget areas, templates and support for every mobile resolution/platform.

For more information about this theme, visit the site below:

mobiTheme WordPress Mobile Theme

MobiTheme WordPress Mobile Theme

(MobiTheme WordPress Mobile Theme)

Theme Description

mobiTheme is a mobile theme for WordPress. It can be used either as a standalone blog OR in conjunction with one of the many plugins that offer theme switching according to the users platform.

Although compact in design, this theme offers all the features to the user that a normal WordPress blog theme has to offer. In other words, it doesn’t cripple the users browsing experience by hiding archives and categories selection and other browsing options.

The mobiTheme WordPress theme can be used straight out of the box with no plugins required. This theme also has two built-in widgets and a widget ready area to allow for greater expansion, plus a built-in Twitter widget.

For more information about this theme, visit the site below:

H8.mobile WordPress Mobile Theme

H8.Mobile WordPress Mobile Theme

(H8.Mobile WordPress Mobile Theme)

Theme Description

According to this theme’s developer, the H8.mobile WordPress mobile theme has been tuned to look perfect in mobile browsers. The markup is device orientation (landscape/portrait) sensitive, so when visitors change their device orientation by rotating it 90 degrees clockwise or counterclockwise this template will configure itself appropriately.

The theme also supports the swipe gesture on image sliders and is ideal for a mobile blog or magazine, or even a mobile portfolio.

For more information about this theme, visit the site below:

Bhinneka WordPress Theme

Bhinneka WordPress Theme

(Bhinneka WordPress Theme)

Theme Description

Bhinneka is a highly responsive WordPress theme with two-column page layouts, slideshow support, three alternative styles, shortcodes, custom widgets and drop down menus. It is also an ideal theme for a non-profit organization, charity, or corporate website.

For more information about this theme, visit the site below:

Choosing The Best Solution For Your Mobile Needs

By far the easiest way to create a “mobile-friendly” experience for your users, is to simply install a “responsive” theme. Most theme design companies provide responsive themes.

To view responsive WordPress themes for your site, visit the sites below:

To learn more about where to find the best WordPress themes, see the tutorial below:

You may already be committed to using a particular theme and discover that your theme is not responsive or mobile friendly. In this case, choose one of the other solutions (i.e. conversion tools, or “switcher” plugins).

Congratulations! Now you know how to make your non-mobile responsive WordPress site mobile friendly.

How To Make Your Non-Mobile Responsive WordPress Site Mobile Friendly

(Source: Pixabay)

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