Build Your Reputation With Testimonials And User Reviews

How To Improve Your Conversions Using Standout Client Testimonials

Are you stuck in a cycle of doing what you’ve always done to attract new customers, only to get the exact same results? As most small business owners know, that trying to generate new customers can be extremely hard. Just trying to keep your business afloat requires a lot of time, money and energy, and sometimes this can feel like it’s just not worth the effort.

In today’s digital, mobile and social-driven economy, ignoring what users may be saying online about your business could be a costly mistake!

How To Convert More Visitors Into Qualified Leads With Standout User Testimonials

Don’t ignore what clients may be saying online about your business!

By the same token, you could be doing your business a great disservice if you are not spreading the positive things your clients are saying about your services and products. Testimonials, user reviews, and case studies are persuasive when it comes to helping you promote and market your products and services online and should be added to your content.

In this article, we’ll show you tips for creating better results online using awesome user testimonials.

Client Reviews

P.T. Barnum, legendary American businessman and showman, is often quoted as having stated that “Nothing draws a crowd quite like a crowd.”

P.T. Barnum obviously understood the power of “social proof”. Using social proof as content is a powerful and effective way of promoting your business. Quoting genuine testimonials and reviews from existing customers is existing users are far more persuasive when it comes to drawing new customers than anything you say about your own products or services.

There is clearly an untapped source of business growth potential that most businesses simply do not utilize, or utilize correctly … user reviews!

Testimonials and customer reviews are a fantastic way to build credibility for your products and services.

Tests conducted by many leading firms all seem to point to the same inevitable conclusion: adding reviews and customer testimonials to your sales information helps reduce doubts potential customers may have about purchasing products, helps users select products and increases conversions of visitors into sales.

Below are just some of the statistics available to support this:


Adding Customer Testimonials And Reviews – Managing Online Reputation

Adding positive reviews to your website from clients who are delighted with the results they’ve obtained by using your products or services is important for growing your business online and creating a solid online reputation.

Testimonials and reviews, however, are like double-edged swords; they can impact your business both in a positive as well as negative way.

People may not be saying bad things about your business, products or services directly to your face, but they could post negative comments on Facebook, or a discussion thread or forum about an unpleasant encounter they’ve just had with one of your staff and this could be costing you business.

This is where online reputation management becomes vital to your success.

Improve Your Visitor-To-Lead Conversions Using Sales Boosting Testimonials

Misconceptions about online reputation management, such as the process being too complicated or too time-consuming (or the belief that you just don’t need it) may be hurting your business without you even realizing it.


See this article to learn more about a simple yet effective plugin for WordPress users that can help to avoid the escalation of problem reviews about your business through effective user review management:

Improve Your Visitor-To-Sales Conversions Using Meaningful Testimonials

Tips On Improving Your Sales Conversions With Testimonials

User reviews, testimonials, and case studies are powerful ways of helping you promote and market your products and services online and should be added to your content marketing. When you include your own client responses in your content, you:

Here are some useful tips on improving your sales with user testimonials:

How To Get Testimonials


If you have just completed a service for someone, or a customer says they are really happy with your product or service, ask them for a testimonial.

Follow these useful guidelines for requesting testimonials from your customers:

Offer To Post A Link To Their Site

Offer to publish a link back to their website in exchange for their testimonial. This is often enough of an incentive to get clients providing a testimonial. It also makes the implicit statement to visitors that your testimonials are not fake and can be verified.

Include A Testimonial Request In Your Auto Responder/Newsletter Messages

If you have a subscriber list, include requests for a testimonial in one of your autoresponder mailouts. Preferably, this should be done as soon as your customers have had a chance to assess the results of using your solution. Use words like “I need a quick favor” in your email subject and make the point of your email or message specifically about asking clients to provide honest feedback, a testimonial, or a review of your services.

Use LinkedIn

The LinkedIn “Recommendations” feature is a great way to obtain testimonials that become part of your profile. With LinkedIn, the process for requesting and providing recommendations is user-friendly and the person providing the recommendation gets a link to their profile. If you get a positive recommendation on LinkedIn, ask for permission to reprint it on your website (and offer to publish a link back to their profile in exchange).

Create A Testimonials Page On Your Site

Create a new section for client testimonials and add a “more testimonials …” link to your main testimonials section throughout your content sections.

Useful Tip

Practical Tip: You can measure the effectiveness of your testimonials by how long visitors remain on the section of your pages or posts where you have added your testimonial content. ”Heatmapping” technology is a great way to measuring visitor behavior on your pages.

We have written an article about adding heatmaps to your site to predict visitor behavior here:

Using Testimonial Plugins For WordPress

If your site or blog is powered by WordPress, you can use a plugin to display testimonials. Some plugins also let you add forms to your pages where users can submit testimonials.

Once your plugin is installed and set up (with instructions for using the testimonials submission form – if available), you can then refer customers to your “Testimonials” page.

Check out the WordPress testimonial plugins below:

Easy Testimonials

Easy Testimonials - WordPress Testimonials Plugin

Easy Testimonials is an easy-to-use free plugin that lets you add client testimonials to your sidebar as a widget, or embed them into a Page or Post using a shortcode. The Easy Testimonials plugin also lets you insert a list of all your testimonials or output a random testimonial, and include an image with each testimonial, which you can use to add a photo of the testimonial author, their business logo, etc.

The Easy Testimonials plugin also comes with a “pro” version with additional features and plugin support.

To learn more about the plugin, visit this site:

Testimonials Widget

Testimonials Widget

Testimonials Widget is a free plugin that lets you add random or selected portfolios, reviews, quotes, or text with images or videos on your posts and pages. You can insert testimonials content via a shortcode, theme functions, or widgets with category and tag selections and have multiple display options such as random or specific ordering.

The plugin makes plenty more features available via a premium version, including built-in functions SEO functionality and plugin support.

For more information about using this plugin, go here:

Testimonials WordPress Plugin

Testimonials Plugin

This is a premium plugin that offers a range of great features right out of the box, including:

To download and use this plugin, visit this site:


To learn how to add testimonials in WordPress, see the tutorial below:

In Conclusion …

User reviews and testimonials are powerful sources of content that help your business in terms of adding credibility, building authority, improving online reputation, and growing your sales funnel. Always ask for testimonials, reviews, and feedback from existing clients, and start publishing these on your web site.


For additional sources of information and resources about creating engaging testimonials refer to these useful articles:

We also recommend subscribing to our Free Content Marketing Email Training Series. You will receive a comprehensive series of training emails with easy-to-digest information that will show you how to drive more traffic to your website or blog, save money creating high-quality content that will add value to your visitors and grow your business online using content marketing. It’s not only a great course with loads of useful information, it’s also completely FREE!



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