The ability to track and see the behavior of visitors on your web site is absolutely important to the success of your digital business.
The adage “if you can’t measure it, you can’t manage it” is as true in the digital economy as ever. If you don’t know what is going on on your website, how will you know what areas need improving?
People have looked for smart methods to track and understand visitor behavior since web sites first appeared. From basic tracking counters, to sophisticated statistical tracking tools like Google Analytics and other applications which record and display an exceptional level of measurements.
Measuring visitor behaviour is vitally important for the success of your digital business, not just because it enables you to understand what visitors are doing so you can better your results, but it’s also been proven over and over that past consumer behaviour is the best predictor of future behaviour. It’s an even more more reliable indicator in fact, than demographics.
Although the ability to understand valuable metrics such as the number of unique visitors are arriving on your site, what pages they are entering and exiting, how long they are remaining on your website for, keyword searches, page views, referring web sites, etc …, is vitally useful, wouldn’t it also be fantastic to be able to track exactly what visitors are doing, where they are staying the longest time on, which hyperlinks they are clicking on, which areas of your site they are pausing to read more about, and so on?
Fortunately, heatmap technology makes this possible. Website heat maps are used to pinpoint areas in a website page most frequently scanned by web visitors. Web heatmaps are also often used alongside other forms of statistical software and session replay tools.
If you use WordPress, then you can easily add heat map tracking with recorded visitor session replays to your arsenal of essential website analysis tools with an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software program that is compatible with WordPress (and other programs) and that visually tracks your site visitors’ movements and generates live heatmaps that show where they click and where they are scrolling throughout your web pages.
HeatMapTracker analytics tool allows you to look over the shoulders of every person who comes to your site.
Learn more about the software here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The better you know how your readers are interacting with your content, the more you can improve your website’s user experience. Imagine knowing the exact challenges that are preventing your visitors from fully accessing your website, such as confusing site navigation elements, or distracting banner ads. As a site owner, you can encourage your site visitors to perform certain actions, such as join your newsletter or click on specific links.
Although Google Analytics has its overlay feature which can show you which links on a web page are being clicked, a heatmap can display any clicks that visitors are making on your site, whether these are links or not. This is an important difference because if a heat map analysis reveals that readers are clicking on a graphic element which they suppose to be a link, but is actually not a link, you can easily repair this by adding a link to the image, or make it clear to your visitors that the image is not linked.
In short, heat maps can be one of the best ways to test the design of your website, assess how navigatable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to monitor visitor behavior on your site:
Observe Everything Users Are Doing On Your Web Site
The script records every browsing session on your site, enabling you to capture all page clicks, eye-tracking and page scrolls.
Full Control Without Limitations
The application allows you to self-host the technology, giving you no-limit session recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-time investment to own the application, which then entitles you to receive unlimited script updates and new features for life.
Some additional benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your website, you can spot challenges that prevent visitors from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing Visitor Behavior: The video playbacks of your users’ browsing sessions allow you to understand precisely what is happening on your web pages. Screen overlays let you see exactly which elements visitors click on, where they are drawn to most on your site, how long they hover on a particular section, how far and quickly they scroll down your pages and more! No more guesses or assuming wrongly … just real information of what goes on when users land on your website.
- Increase Online Sales: HeatMapTracker lets you increase visitor interaction with your site, which increases online sales and conversion rates. There are many ways to do this and we’ll go over several of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker includes many features for WordPress users. Here are just a few of these:
- Fast and simple to install and set up. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your site visitors eyes are drawn to and observe how far down your sales pages your users scroll as a benchmark of how long your website and/or sales copy can engage them for. The software lets you analyze each and every visitor action to see how they are interacting with your website or specific pages on your web site.
- Unlimited session screen captures and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can measure users on your web pages for a few days, 1 week, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see how many total visitors, tracked pages and total sessions Heat Map Tracker has recorded for each project. You can easily view the top pages your visitors are moving towards and how they interact with each page’s content, allowing you to invest more time on improving content that your visitors care about. You can also see regional location data of your visitors and learn where they are visiting from.
Additional features:
The chart below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials and comments that customers have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your results:
- Understand what’s working (i.e. where visitors click) and what’s not working (where users are not going to). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that they may link to another area of your site?
- Get useful information on ways to improve your landing pages, sign-up forms, sales funnel, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Perform “above the fold” experimentation to improve your website’s visitor impact, or maximize the impact of the site’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify whether any new content needs to be inserted, redesigned, or taken out.
- Create “before” and “after” comparison reports for web services.
- Test whether visitors tend to click on images versus buttons vs text links, and how specific user segments interact with your site.
- Review potential site security or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a highly respected internet marketer with a solid reputation for delivering great products and customer support. The product download area includes video tutorials for installing and setting up the software.
Product Licensing Price
Heat Map Tracker comes in 3 editions:
- Basic (Single) License – Installs on 1 domain. Price = $197.00 One-time.
- Professional (Multiple) License – Use on up to 10 sites. Cost = $297.00 One-time.
- Agency License – In addition to all of the features available in the other licenses (click tracking, heatmaps, session recording, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency license lets you install the plugin on as many sites as you need, create client sub-accounts, and set up automated PayPal client invoicing, making it ideal for digital service providers. Price = $497.00 One-time.
Please Note: The cost of purchasing the HeatMap Tracker product depends on whether there are any promotions or limited-time specials being offered. The price above was correct at the time this article was published. This may or may not be the actual pricing charged by the product seller when you visit the website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Services like Google Analytics can give you some good information on things such as how many people are finding your website, how they found it and what they do whilst on your web site. However, to truly gain deep knowledge into how your site and its content is being used by your visitors to connect with your digital presence, then a heatmap analytics software tool can be a very practical way to do so.
We recommend that you consider getting a license of HeatMapTracker if you want live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your user-experience, engagement and to increase online sales.
For more details, visit the software website here: Heat Map Tracker – Live ClickTracking & HeatMap Tracking Plugin
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