Being able to track, monitor and understand visitor behavior is absolutely vital to the success of your business online.
The old management saying “if you can’t measure it, you can’t manage it” is as important in the digital economy as always. If you don’t know what is going on on your website, then how would you improve your online results?
Businesses have looked for ways to track and analyze what visitors are doing in their internet sites since web sites were first introduced. From basic tracking counters, to sophisticated statistical tracking software like Google Analytics and other applications which can capture granular metrics.
Measuring user behavior is vitally important for the success of your marketing strategy, not only because it allows you to understand what visitors are doing so you can better your results, but it’s also been proven over and over that previous consumer behaviour is the best way to predict future behaviour. Better, in fact, than knowing consumer demographics.
While being able to monitor key metrics such as the number of unique web users are visiting your website, what pages they are arriving on and departing from, how long they are staying on your site for, keyword searches, page views, referring web sites, etc …, is extremely useful, wouldn’t it be useful to be able to view precisely what users are reading, where they are navigating around in, which links they are clicking on, what parts of your site they are browsing, and more?
Fortunately, heatmap tracking technology makes this easy. Website heatmaps have been used to review areas on a website page that visitors scan most frequently. Web heatmaps are also often used alongside other forms of stat tracking applications and session replay tools.
If you own a WordPress-powered site, then you can easily add heat map tracking with session replays to your arsenal of essential website analysis tools using an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software tool that is compatible with WordPress (and other website programs) and that lets you visually record your web site users’ movements and creates instant heat maps that show where they click and where they are scrolling on your site content.
The HeatMapTracker application enables you to see your website from your visitor’s point of view.
For more details go here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The better you know how your visitors are interacting with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your visitors from fully benefiting from your site, like unclear site navigation elements, or distracting design elements. As a site owner, you can help your readers to perform certain actions, such as join your newsletter or clicking on specific links or buttons.
While Google Analytics has its overlay feature which can show you what links on a web page are being clicked, a heat map can reveal any clicks that users are making on your page, whether they are actual links or not. This is important because if a heat map analysis helps you discover that visitors are clicking on a graphic element that they think is a link, but is actually not a link, you could easily repair this by adding a link to the image, or let your visitors know that the image is not linked.
In short, heatmaps are one of the best methods to test the design of your website, assess how navigatable your site is and improve conversions.
Here are just some of the benefits of using HeatMapTracker to track visitor behavior on your web site:
Record Everything Users Do On Your Site
The application records every visitor session on your site, enabling you to record all which buttons and links are being clicked, eye-tracking and page scrolls.
Full Control Without Restrictions
The script is hosted on your server, giving you no restrictions on user recordings and playbacks.
Unlimited Upgrades And Enhancements
There is a one-off cost to purchase the script, which then entitles you to receive unlimited updates and new features for life.
Additional benefits include:
- Improve User Experience: By seeing how visitors experience your website, you can identify problems preventing users from progressing to the end of your sales funnel and correct these.
- Stop Guessing About Visitor Behavior: The video playbacks of your users’ sessions allow you to understand exactly what is happening on your site. Click overlays let you know exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they stay in a specific section, how far they navigate down your site and more! No more guesses or assuming wrongly … just real information of what takes place when visitors come to your site.
- Increase Visitor Engagement: HeatMap Tracker lets you improve user interaction with your business, which increases online sales and conversions. There are a number of ways to achieve this and we discuss some of these in the “Tips” section later in this review.
Software Features
HeatMapTracker includes many features for website owners. Here are just some of these:
- Fast and easy to install and implement. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your site visitors look at and observe how far down your sales pages your users scroll as an average of how long your site or content can retain their attention. The software lets you study each and every user experience to see how visitors interact with your site or specific pages on the website.
- Unlimited visitor recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can record users on your website for a few days, a couple of weeks, one month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you view total visitors, tracked pages and total recorded visitor sessions HeatMap Tracker has recorded for all projects. You can easily view which pages your readers are moving towards and how they interact with the content on each page, allowing you to spend more time on improving pages that your readers are more interested in. You can also analyze regional demographics of all visitors and learn where they are coming from.
Additional features:
The table below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are just some testimonials and comments plugin users have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your website to improve your business:
- Understand what works (i.e. where users click) and what’s not working (where people aren’t going to). For example, are users engaging with your videos? Are they clicking on graphic elements assuming that these may link to somewhere else?
- Get useful data on how to refine your landing pages, signup forms, memberships, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Creating “above the fold” experiments to improve your landing page’s “first impression”, or optimize the impact of the home page’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify whether a section of the content needs to be added, edited, or deleted.
- Create “before” and “after” comparison reports for web services.
- Test whether visitors tend to click images vs buttons versus text links, and how specific user segments engage with your web site.
- Review confirmed site security problems or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a respected internet marketer with a solid reputation for providing reliable product quality and product support. The member download area includes video instructions for installing and setting up the software.
Product Price
HeatMap Tracker comes in three versions:
- Basic License – Use on one domain. Cost = $197.00 One-time.
- Professional (Multiple) License – Installs on up to ten websites. Price = $297.00 One-time.
- White Label License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser session replays, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency edition allows you to install the plugin on as many sites as you want, create client accounts, and set up automated PayPal invoices to clients, making it ideal for digital marketing service providers. Cost = $497.00 One-off payment.
Note: Price details for the Heat Map Tracker software depends on whether there are any promotions or limited-time specials being offered. When we last checked, the plugin is being retailed for the amounts shown above. This may or may not be the actual pricing charged by the software author when you visit the site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Analytics services such as Google Analytics provide useful information on things such as how many people are landing on your site, how they found it and what they do during their visits. However, to truly gain an understanding into how your website and your content is being used by your visitors to engage with your business online, then a heat map analytics application can be a great way to do so.
We recommend purchasing a license of Heat Map Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your site’s user-experience, visitor engagement and for increasing sales.
For more details, check out the software here: HeatMap Tracker – Real-Time ClickTracking & HeatMap Tracker
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