The ability to track, monitor and view the behavior of visitors on your web site is absolutely vital to the success of your digital presence.
The saying “if you can’t measure it, you can’t manage it” is as true in the digital economy as ever. If you don’t know what is going on on your website, how would you improve your results online?
Website users have been searching for smart tools to track and analyze user behavior since websites were first invented. From simple tracking counters, to very sophisticated and powerful statistical tracking software like Google Analytics and other applications which can provide an incredible level of data.
Analyzing visitor behavior is vitally important for a successful digital marketing and content strategy, not just because it enables you to understand what visitors are doing so you can improve your performance, but testing also shows that previous visitor behavior is the best way to predict future behaviour. It’s an even better indicator, in fact, than knowing demographics.
While the ability to track valuable information like the number of unique visitors are visiting your web site, what pages they are entering and exiting, how long they are remaining on your website for, keyword searches, page views, referring pages, and so on, is vitally essential, wouldn’t it also be useful to know precisely what visitors are doing, where they are navigating through, which links they are clicking on, what parts of the content they are mostly intrigued about, and so on?
Fortunately, heat map tracking technology makes this easy. Web heatmaps have been used to help pinpoint areas of a website page that visitors scan most frequently. Web heat maps are also often used alongside other forms of statistical software and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking with recorded session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress (and other website programs) and that lets you visually track your web site users’ every movement and generates live heat maps showing precisely where they are clicking and where they scroll throughout your web pages.
The HeatMapTracker application also allows you to see your website from your visitor’s unique point of view.
For more details go here: HeatMapTracker
Benefits
The more you know how your readers are engaging with your web site, the more you can improve your site’s user experience. Imagine knowing the specific challenges that prevent your visitors from fully engaging with your site, such as confusing navigation elements, or distracting design elements. As the site owner, you can encourage your users to perform certain actions, such as opting into your newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature that can show you which links on a page are being clicked, a heatmap will also display any clicks that visitors are making on your page, whether these are actual links or not. This is important because if a heatmap analysis reveals that users are clicking on an image which they suppose to be a link, but turns out not to be a hyperlinked image, you can easily repair this by adding a link to the image, or make it absolutely clear to your visitors that the image is just a graphic.
Heatmaps, therefore, can be one of the most useful ways to test the design of your website, assess how navigatable your content is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to monitor user behaviour on your site:
Monitor Everything Visitors Do On Your Web Site
HeatMapTracker creates a playback video of every browsing session on your site, allowing you to monitor all clicks, eye-tracking and page scrolling movement.
Complete Control Without Restrictions
The script allows you to self-host the technology, giving you no limits on recordings and pageviews.
Free Upgrades And Enhancements
There is a one-off cost to buy the HeatMapTracker software, which then entitles you to receive unlimited application updates and all future enhancements for life.
Additional benefits of the software include:
- Improve User Experience: By seeing how visitors use your site, you can uncover obstacles that prevent users from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing About User Behaviour: The screen video playbacks of your visitors’ browser sessions reveal precisely what is happening on your web pages. Screen overlays let you see exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they hover on a particular area, how far and quickly they travel down your content and more! No more guesses or hoping … just real evidence of what goes on when users move around your web pages.
- Increase Online Sales: HeatMap Tracker helps you increase visitor engagement with your site, which improves sales and conversion rates. There are many ways to achieve this and we list some of these in the “Tips” section later in this review.
Features
HeatMapTracker offers many great features for WordPress users. Here are just some of these:
- Quick and simple to install and configure. Ready to use in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors eyes are drawn to and see how far down the page your visitors read down to as a measure of the length of time your web copy can engage them for. The software lets you study every single user session to help you learn how visitors interact with your site or some pages on the website.
- Unlimited visitor screen captures and session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can measure visitors on your site for a few days, a few weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you see how many total visitors, tracked pages and all recorded visitor sessions Heat Map Tracker has recorded for each project. You can easily see the top pages your users are moving towards and how they interact with the content on each page, allowing you to spend more time on improving content that visitors are more interested in. You can also view regional demographics of all visitors and see which part of the world they are visiting from.
Additional software features:
The chart below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are just some testimonials users have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your results:
- Understand what works (i.e. where visitors are clicking) and what doesn’t work (where users aren’t going to). For example, are users engaging with your videos? Are they clicking on graphic elements assuming that they lead to somewhere else?
- Get ideas on how to optimize your landing pages, sign-up forms, subscriptions, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” experimentation to improve your home page’s “first impression”, or optimize the impact of the site’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify if a page element could be added, redesigned, or deleted.
- Produce “before” and “after” case studies for web services.
- Compare whether users prefer to click on images versus buttons vs text links, and how particular user segments interact with your website.
- Review potential site security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a respected online marketer with a solid reputation for delivering great product quality and product support. The members area includes video tutorials for installing and configuring the software.
Software Cost
Heat Map Tracker comes in three editions:
- Basic (Single) License – Single installation only. Price = $197.00 One-time.
- Professional (Multiple) License – Licensed for up to 10 domains. Price = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser session recording, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency edition allows you to install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web agencies. Price = $497.00 Single Payment.
Note: Current pricing for Heat Map Tracker depends on whether there are any promotions or limited-time specials being offered. Presently, the plugin sells for the prices shown above. This may not be the actual pricing charged by the product author when you visit the website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services such as Google Analytics can provide you with very useful data on things such as how many people are finding your website, how they are finding it and what they are doing during their visits. However, if you want to really gain an insight into how your website and its content is being used by your visitors to connect with your business online, then a heat map analytics application can be a great way to do this.
We suggest purchasing a license of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, visitor engagement and to make more web sales.
For full details, visit the software website: HeatMapTracker – Live ClickTracking & HeatMap Tracker
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