The ability to understand visitor behavior is extremely important to your online success.
The old business adage “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is going on on your web pages, how can you improve your online results?
Website users have been searching for ways to track and understand user behaviour since websites first appeared. From simple tracking counters, to very powerful statistical tracking tools like Google Analytics and other applications that record incredible key information.
Knowing user behaviour is important for a successful online business strategy, not just because it allows you to understand what visitors are doing so you can better your performance, but research also proves that past visitor behaviour is the best predictor of future behavior. It’s an even better predictor, in fact, than knowing user demographics.
While the ability to track statistical reports like the number of unique visitors are exploring your site, which pages they are landing on and leaving from, how long they are remaining on your website for, what keywords are being searched for, page views, referring pages, etc …, is highly essential, wouldn’t it be useful to be able to view exactly what visitors are reading, where they are navigating through for the longest period, what links they are clicking on, what areas of your content they are browsing, and so on?
Fortunately, heat map technology makes this easy. Web heat maps are used to display areas in a web page most frequently scanned by web visitors. Web heat maps are also often integrated with other forms of stat tracking applications and session replay software.
If you own a WordPress web site, then you can easily add heatmap tracking with recorded session replays to your arsenal of essential business analysis tools using a simple to use and very inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software program that is compatible with WordPress and that lets you track your website users’ movements and creates instant heatmaps showing where they click and where they scroll throughout your site.
The HeatMapTracker analytics tool enables you to record every move your users make.
For more details, visit the script site here: HeatMap Tracker
Benefits
The more information you have about how your visitors engage with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your site visitors from fully benefiting from your site, such as confusing site navigation layouts, or distracting adverts. As a website owner, you can encourage your site visitors to perform certain actions, such as signing up to a newsletter or clicking on specific links.
Although Google Analytics has its overlay feature which can give you an idea of which links on your web page are being clicked, a heatmap can reveal any clicks that users make on your page, whether they are links or not. This is a significant difference because if a heat map report helps you discover that visitors are clicking on a graphic element that they suppose to be a link, but is actually not a link, you could quickly remedy this by linking the image to the destination your users are trying to get to, or let your users know that the image is just a graphic.
In short, heatmaps are one of the most useful methods to test your site design, see how readable your site is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to monitor visitor behavior on your web site:
Observe Everything Visitors Do On Your Web Site
HeatMapTracker creates a video of every browsing movement on your website, enabling you to view all page clicks, eye-tracking and page scrolling.
Full Control With No Limitations
The software is self-hosted, giving you unlimited visitor recordings and playbacks.
Unlimited Updates And Enhancements
There is a one-time cost to purchase the script, after which you are then entitled to receive unlimited upgrades and new features for life.
Additional script benefits include:
- Improve User Experience: By seeing how visitors experience your web site, you can uncover problems preventing users from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing Visitor Behavior: The screen video recordings of your users’ sessions let you know exactly what is taking place on your site. Click overlays let you see exactly which buttons and links users click on, where they are drawn to most on your site, how long they browse on a particular area, how far they travel down your content and more! No more guessing or making wrong assumptions … just accurate evidence of what takes place when users navigate around your web site.
- Increase Website Sales: HeatMap Tracker lets you improve visitor engagement with your site, which increases your online sales and conversions. There are many ways to do this and we’ll discuss a few of these in the “Tips” section further below.
Software Features
HeatMapTracker provides many great features for WordPress users. Here are just some of these:
- Quick and simple to install and set up. Ready to go in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your site visitors look at and monitor how far down the page your users scroll down to as an average of how long your site or content can keep them interested. The software lets you study every single visitor experience to help you understand how users interact with your site or certain pages on your website.
- Unlimited visitor screen captures and session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can spy on users on your website for one day, a few weeks, 1 month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view total visitors, tracked pages and all recorded visitor sessions HeatMapTracker has recorded for each project. You can quickly view which pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on improving content that your users care about. You can also access regional location data of your visitors and discover where they are coming from.
Additional features:
The table below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials customers have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the many ways you can use Heat Map Tracker on your site to improve your business:
- Understand what’s working (i.e. where visitors click) and what doesn’t work (where users aren’t going to). For example, are visitors watching your videos? Are they clicking on graphic elements thinking that these may be links to another location?
- Get insights on how to optimize your landing pages, sign up forms, memberships, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Creating “above the fold” experiments to improve your website’s visitor impact, or maximize the impact of your website’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify whether a page element should be added, modified, or deleted.
- Produce “before” and “after” case studies for web-related services.
- Analyze whether visitors prefer to click on images vs buttons vs text links, and how specific user segments engage within your website.
- Analyze suspected website security problems and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a respected online marketer with a solid reputation for delivering exceptional products and support. The member download area includes video tutorials for installing and configuring the software.
Software Price
HeatMap Tracker is available in three different versions:
- Basic License – Single license only. Cost = $197.00 One-time.
- Professional (Multiple) License – Allows you to install on up to ten sites. Price = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, browser recording, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency license lets you install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web marketing service providers. Price = $497.00 One-off payment.
Please Note: The cost of purchasing the HeatMap Tracker software depends on whether there are any promotions or limited-time special offers. When we last checked, the software sells for the amounts shown above. This may not be the actual price set by the product author when you visit the product site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Analytics services such as Google Analytics provide important metrics on things such as how many people are coming to your site, how they found it and what they do whilst on your web pages. However, if you want to really gain an understanding into how your site and its content is being used by your visitors to connect with your business online, then a heatmap analytics software tool can be a very practical way to do this.
We recommend that you consider purchasing a license of HeatMapTracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and for increasing sales.
For full details, visit the software website here: HeatMapTracker – Real-Time ClickTracking & HeatMap Tracking Plugin
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