The ability to track and monitor the behavior of visitors on your website or blog is absolutely vital to the success of your business online.
The old management adage “if you can’t measure it, you can’t manage it” is as true in the digital economy as it has ever been. If you don’t know what is happening on your web pages, then how will you get better results online?
Website users have been searching for accurate methods to track and understand what users are doing in their internet sites since web sites first appeared. From basic counters that track visitors, to powerful analytical tools like Google Analytics that can deliver granular information.
Learning about user behavior is vitally important for the success of your web site, not only because it enables you to understand what visitors are doing so you can improve your performance, but research also shows that past consumer behavior is the best indicator of future behavior. Better, in fact, than knowing demographics.
Although being able to track key details like the number of visitors are coming to your site, which pages they are coming and leaving from, how long they are staying on your site for, keyword searches, unique page views, referring web sites, etc …, is vitally important, wouldn’t it also be great to be able to view exactly what visitors are clicking on, where on your site they are navigating around in, what links they are clicking on, which areas of your site visitors are browsing, and more?
Fortunately, heat map tracking technology makes this easy. Web heat maps have been used to help locate areas in a web page most frequently scanned by web visitors. Web heat maps are also often used alongside other forms of web analytics and session replay tools.
If you own a WordPress web site, then you can easily add heat map tracking with session replays to your collection of key online analysis tools using a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually tracks your web site users’ complete session and generates live heatmaps that show where they click and where they are scrolling throughout your pages.
The HeatMapTracker application also lets you look over the shoulders of every person who comes to your site.
Learn more here: HeatMap Tracker
The better you know how your users interact with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your prospects from fully accessing your website, like unclear site navigation layouts, or distracting design elements. As the website owner, you can help your site visitors to perform certain actions, such as signing up to a newsletter or clicking on certain links.
While Google Analytics has an overlay feature which can show you which links on a page users are clicking, a heat map can display any clicks that users make on your site, whether they are links or not. This is a significant benefit because if a heat map report reveals that readers are clicking on a graphic element which they think is a link, but turns out not to be a hyperlinked image, you would be able to easily fix this by linking the image to the page your users are trying to get to, or let your users know that the image is just a visual element.
In short, heat maps can be one of the best ways to test your site design, measure how navigatable your content is and improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to monitor user behaviour on your website:
Record Everything Users Are Doing On Your Web Site
HeatMap Tracker lets you record every user browsing session on your site, allowing you to record all links and buttons clicked, eye-tracking and page scrolls.
Complete Control Without Restrictions
The script is hosted on your server, giving you no restrictions on session recording and pageviews.
Lifetime Upgrades & Enhancements
There is a one-off cost to buy the HeatMapTracker software, after which you are then entitled to receive unlimited script upgrades and added features for life.
Additional software benefits include the following:
- Improve Site Usability: By seeing how visitors use your web pages, you can spot challenges preventing visitors from taking desired actions and optimize your site.
- No More Guessing User Behavior: The screen video playbacks of your visitors’ sessions reveal precisely what is taking place on your site. Screen overlays let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they hover on a particular section, how quickly they scroll down your site and more! No more guessing or assuming wrongly … just accurate data of what takes place when visitors explore your web site.
- Increase User Engagement: HeatMap Tracker helps you increase visitor interaction with your business, which increases sales and conversions. There are many ways to do this and we’ll go over several of these in the “Tips” section later in this review.
Heat Map Tracker offers many unique features for web site owners. Here are just some of these:
- Quick and easy to install and set up. Goes to work in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors eyes are drawn to and see how far down your product pages your visitors read down to as an average of the length of time your site or content can retain their attention. HeatMapTracker lets you analyze every single visitor experience to see how users interact with your website or certain pages on the web site.
- Unlimited session screen captures and user session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can record visitors on your website for a day, a couple of weeks, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all recorded visitor sessions HeatMap Tracker has recorded for each project. You can quickly view the top pages your users are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on improving pages that your visitors are more interested in. You can also monitor regional location data of your visitors and discover where they are coming from.
Additional software features:
The image below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
Here are some of the testimonials and feedback that plugin users have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your business:
- Learn what’s working (i.e. where visitors are clicking) and what doesn’t work (where users aren’t clicking). For example, are people watching your videos? Are they clicking on images assuming that they may be linking to somewhere else?
- Get actionable data on how to improve your landing pages, sign up forms, checkout processes, screen resolution, etc.
- Get practical information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Performing “above the fold” experiments to improve your home page’s “first impression”, or maximize the impact of the landing page’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify if an element on the page needs to be included, changed, or taken out.
- Create “before” and “after” case studies for web-related services.
- Analyze if users prefer to click on images versus buttons vs text links, and how specific user segments engage with your web site.
- Review confirmed site security issues or vulnerabilities.
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected internet marketer with a solid reputation for delivering great products and customer support. The product download area includes video instructions for installing and configuring the software.
HeatMap Tracker comes in three editions:
- Basic License – Allows you to install on 1 website. Cost = $197.00 One-time.
- Professional License – Installs on up to ten sites. Price = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser recording, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency license allows you to install the software on unlimited sites, create client accounts, and set up automated PayPal client invoices, making it ideal for web agencies. Price = $497.00 One-off payment.
Please Note: Pricing for this product depends on whether there are any promotions or limited-time specials being offered. The above reflects the pricing at the time this article was published. This may not be the actual price charged by the software seller when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing details here:
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
Services like Google Analytics can provide you with useful data on things such as how many people are visiting your pages, how they are finding it and what they do during their visits. However, if you want to truly gain deeper insights into how your web site and your content is helping your visitors to interact with your business online, then a heatmap analytics tool can be a great way to do this.
We recommend that you consider purchasing a copy of Heat Map Tracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and to make more online sales.
For full details, check out the software here: HeatMap Tracker – Real-Time Click-Tracking And HeatMap Tracker
Disclaimer: We are not associated with WordPress or any WordPress products discussed on this site. We may receive financial benefits or affiliate commissions from purchases of products and services mentioned on our site. All images are the copyright of their respective owners and comply with all license terms and agreements of use to the best of our knowledge.
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