HeatMapTracker – Heat Map Software

Heat Map Tracker records visitor clicks, helps you analyze visitor behavior on your web pages, improves conversion, and helps improve your website results.

The ability to track and monitor visitor behavior is absolutely vital to the success of your digital business.

The management adage ”you can’t manage what you don’t measure” is as true in the digital age as always. If you don’t know what is happening on your site, then how will you know what elements of your website need to be improved?

Website users have been searching for useful methods to track and understand what users are up to on their web sites since web sites first appeared. From simple tracking counters, to very sophisticated and powerful statistical tracking tools like Google Analytics and other applications that record and display incredibly fine key information.

Understanding visitor behaviour is very important for the success of your website, not just because it allows you to understand what visitors are doing so you can better your performance, but testing also shows that previous user behavior is the best predictor of future behaviour. It’s an even better predictor, in fact, than visitor demographics.

While being able to view key metrics like the number of web visitors are exploring your site, which pages they are arriving on and departing from, how long they are remaining on your website for, what keywords people are searching for, unique page views, referring pages, etc …, is highly important, wouldn’t it also be fantastic to be able to view precisely what visitors are doing, where they are staying the longest period on, which hyperlinks they are clicking on, which areas of your page visitors are mostly interested in, and so on?

Fortunately, heatmap technology makes this easy and possible. Web heat maps have been used to review areas on a web page that online visitors scan most frequently. Web heat maps can also be used alongside other forms of web analytics and session replay software technologies.

HeatMapTracker

If you use WordPress, then it’s easy to add heatmap tracking with session replays to your arsenal of key site analysis tools using a simple to use and inexpensive WordPress-compatible software.

Heat Map Tracker – Live ClickTracking & HeatMap Tracker

Heat Map Tracker

(HeatMap Tracker)

Software Description

HeatMapTracker is not technically a WordPress plugin, but a software tool that is compatible with WordPress (and other CMS applications) and that visually records your website visitors’ complete session and creates instant heatmaps that show precisely where users click and where they are scrolling on your pages.

HeatMapTracker

The HeatMapTracker software lets you look over the shoulders of every person who comes to your web site.

HeatMapTracker

To learn more about the script go here: HeatMap Tracker

Benefits

The better you know how your users are engaging with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your site visitors from fully accessing your site, like confusing navigation layouts, or disruptive adverts. As the website owner, you can help your readers to complete certain actions, such as opting into your newsletter or click on certain links.

Although Google Analytics has an overlay feature which can show you which links on your web page are being clicked, a heat map will display any clicks that users make on your page, regardless of whether these are actual links or not. This is important because if a heat map analysis helps you discover that visitors are clicking on a graphic element which they imagine to be a link, but happens to not be a hyperlinked image, you would be able to quickly fix this by linking the image to the page your visitors are trying to get to, or let your users know that the image is not linked.

In short, heatmaps are one of the best ways to test your site design, assess how readable your content is and help to improve conversions.

Here are just some of the benefits and advantages of using Heat Map Tracker to monitor user behaviour on your web site:

Capture Everything Visitors Do On Your Website

HeatMap Tracker captures every visitor session on your web site, enabling you to monitor all clicks, eye-tracking and page scrolls.

Full Control With No Limitations

The software is hosted on your server, giving you unlimited session recording and playbacks.

Unlimited Upgrades & Enhancements

There is a one-off investment to purchase the script, after which you are then entitled to receive lifetime upgrades and future enhancements.

Additional benefits of the Heat Map Tracker script include the following:

  • Improve Your Marketing Efforts: By seeing how visitors experience your web site, you can uncover obstacles preventing users from progressing to the end of your sales funnel and optimize your site.
  • No More Guessing Visitor Behaviour: The video playbacks of your visitors’ browsing sessions show you exactly what is happening on your web site. Overlays let you see exactly which elements users click on, where they are drawn to most on your website, how long they hover in a particular location, how quickly they navigate down your site and more! No more guesses or making wrong assumptions … just factual data of what happens when visitors explore your website.
  • Increase User Engagement: Heat Map Tracker lets you increase user engagement with your business, which increases sales and conversion rates. There are a number of ways to do this and we list a number of these in the “Tips” section further below.

Features

HeatMap Tracker includes many unique features for web site owners. Here are just a few of these:

  • Fast and simple to install and implement. Be up and running in no time.
  • View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your virtual real estate visitors eyes are drawn to and observe how far down your page your users scroll down to as an average of the length of time your website and/or sales copy can engage them for. Heat Map Tracker lets you study every single user experience to help you understand how users are interacting with your website or particular pages on the site.
  • Unlimited visitor screen captures and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can capture visitor sessions on your site for a few days, 1 week, a month, or even more!
  • In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to see how many total visitors, tracked pages and total sessions HeatMap Tracker has recorded for each project. You can quickly view which pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on improving content that your visitors care about. You can also see regional demographics of all visitors and learn where they are visiting from.

Heat Map Tracker

Additional software features:

The chart below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:

Heat Map Tracker

User Testimonials

Below are a few of the testimonials and comments customers have submitted regarding the HeatMap Tracker software:

“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.

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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC

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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com

Heat Map Tracker Useful Tips

Here are just a few of the ways you can use HeatMapTracker on your site to improve your results:

  • Understand what works (i.e. where people are clicking) and what’s not working (where people are not clicking). For example, are people engaging with your videos? Are they clicking on images believing that these link to somewhere else?
  • Get insights on how to refine your landing pages, sign-up forms, shopping cart, screen resolution, etc.
  • Get practical information on ways to create A/B split testing to improve conversions
  • Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
  • Perform “above the fold” testing to improve your site’s visitor impact, or maximize the impact of the landing page’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
  • Identify if a page element could be included, reworked, or deleted.
  • Create “before” and “after” case studies for digital marketing services.
  • Test if users prefer to click images versus buttons vs text links, and how specific user segments engage with your site.
  • Analyze suspected website security or vulnerabilities.

Product Support

HeatMap Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a respected internet marketer with a solid reputation for delivering great products and customer support. The members area includes video tutorials for installing and configuring the software.

Software Pricing

HeatMapTracker comes in three editions:

  • Basic License – Single use only. Cost = $197.00 One-time.
  • Professional License – Use on up to 10 sites. Price = $297.00 Single Payment.
  • White-Label Branding) License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser replays, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency edition allows you to install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web agencies. Price = $497.00 One-time.

Note: The cost to purchase HeatMapTracker can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the plugin is selling for the prices shown above. This may or may not be the actual price charged by the software seller when you visit the product site and you may be shown additional upsells or one-time offers after you’ve purchased.

Check the plugin’s website for the latest pricing information:

Additional Info

For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.

Our Recommendation

Services such as Google Analytics provide very useful data on things such as how many people are finding your pages, how they find it and what they do during their visits. However, to really gain a deep understanding into how your web site and its content is helping your visitors to interact with your business online, then a heatmap analytics service can be a very practical way to do this.

We recommend that you consider buying a license of HeatMap Tracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your user-experience, engagement and for increasing your sales of your products or services.

Heat Map Tracker

For more information, visit the software website here: HeatMapTracker – Real-Time ClickTracking And Heat Map Tracking Software

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Author: Martin Aranovitch

Martin Aranovitch is the founder of WPCompendium.org and the author of The Small Business Digital Manager. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as HeatMapTracker – Heat Map Software.