The ability to track, monitor and view the behavior of visitors and users on your website or blog is absolutely vital to the success of your digital business.
The old saying “if you can’t measure it, you can’t manage it” is as important today as ever. If you don’t know what is happening on your web site, how can you get better online results?
Website users have been searching for accurate tools to track and understand visitor behavior since web sites were first developed. From simple counters that track how many people have viewed your web site, to powerful and sophisticated analytical tools like Google Analytics that track and display incredible information.
Knowing user behavior is important for the success of your online business marketing strategy, not only because it allows you to understand what visitors are doing so you can better your performance, but it’s also been shown over and over that previous consumer behavior is the most reliable way to predict future behaviour. It’s a more reliable indicator in fact, than demographics.
While the ability to see valuable details like how many unique web users are landing on your web site, what pages they are arriving on and departing from, how long they are remaining on your website for, which keywords people are searching for, average page views, referring sites, etc …, is highly important, wouldn’t it be useful to know exactly what users are doing, where they are navigating through, which links they are clicking on, which areas of your site they are mostly intrigued about, and so on?
Fortunately, heat map technology makes this easy. Web heat maps have been used to help locate areas of a website page that online visitors scan most frequently. Web heat maps are also often used alongside other forms of web analytic software and session replay software technologies.
If you use WordPress, then you can easily add heatmap tracking and session replays to your arsenal of essential business analysis tools using a simple to use and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that works with WordPress and that visually records your web site visitors’ complete journey and generates instant heatmaps showing where they click and where they are scrolling on your site content.
The HeatMapTracker analytics tool allows you to spy on every move your visitors make.
Learn more about the software here: HeatMapTracker
Benefits
The more accurate data you have about how your visitors are interacting with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your readers from fully engaging with your site, such as confusing site navigation elements, or distracting banner ads. As a website owner, you can guide your visitors to complete certain actions, such as signing up to your newsletter or click on certain links.
Although Google Analytics has an overlay feature that can give you an idea of which links on your web page are being clicked, a heatmap can also show you any clicks that users are making on your site, regardless of whether these are actual links or not. This is important because if a heatmap report reveals that users are clicking on an image which they imagine to be a link, but is actually not a hyperlinked image, you would be able to easily change this by linking the image to the page your readers are trying to get to, or let your readers know that the image is just a graphic.
In short, heatmaps are one of the best ways to test your site design, see how readable your site is and improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor visitor behaviour on your website:
Capture Everything Visitors Do On Your Web Site
HeatMap Tracker creates a playback video of every browsing movement on your site, allowing you to observe all which page elements are being clicked, eye-tracking and page scrolling.
Complete Control With No Restrictions
The script is hosted on your own server, giving you no restrictions on session recording and pageviews.
Free Upgrades & Enhancements
There is a one-off investment to purchase the script, which entitles you to receive unlimited script updates and future enhancements for free.
Some additional benefits of the software include:
- Improve Your Marketing: By seeing how visitors use your web site, you can uncover problem areas preventing users from taking desired actions and improve user engagement.
- Stop Guessing User Behavior: The video playbacks of your users’ browsing sessions show you precisely what is happening on your web site. Screen overlays let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they browse in a particular area, how far they travel down your pages and more! No more guessing or hoping … just factual evidence of what takes place when users land on your web site.
- Increase Visitor Engagement: HeatMapTracker helps you improve visitor interaction with your business, which increases your sales and conversion rates. There are many ways to achieve this and we’ll go over several of these in the “Tips” section later in this review.
Features
Heat Map Tracker offers many unique features for site owners. Here are just some of these:
- Quick and easy to install and implement. Ready to go in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your content visitors spend more time view and see how far down your page your visitors scroll as an average of the length of time your content can keep them engaged. HeatMapTracker lets you review and analyze each and every user session to help you understand how they are interacting with your site or some pages on your site.
- Unlimited session screen captures and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can capture users on your web pages for 1 day, a week or two, one month, etc.
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view total visitors, tracked pages and all recorded user sessions the heat map analytics software has recorded for all projects. You can easily see the top pages your readers are moving towards and how they interact with the content on each page, allowing you to invest more time on improving content that your visitors care about. You can also view regional demographic data of your visitors and discover where they are visiting from.
Additional features:
The image below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials customers have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your business:
- Understand what’s working (i.e. where people are clicking) and what doesn’t work (where visitors aren’t clicking). For example, are visitors watching your videos? Are they clicking on graphic elements assuming that they link to another section?
- Get ideas on ways to improve your landing pages, sign up forms, memberships, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Perform “above the fold” testing to improve your home page’s “first impression”, or optimize the impact of the website’s real estate elements on your visitors, such as banners, navigational links, buttons, headlines, etc…
- Identify whether an element on your page needs to be included, reworked, or deleted.
- Produce “before” and “after” comparison reports for digital services.
- Test whether visitors tend to click images versus buttons versus text links, and how particular user segments engage with your site.
- Investigate potential website security threats and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a respected online marketer with a solid reputation for delivering reliable products and product support. The product download area includes video tutorials for installing and configuring the software.
Software Price
Heat Map Tracker comes in 3 different editions:
- Basic License – Licensed for one site. Price = $197.00 Single Payment.
- Professional (Multiple) License – Licensed for up to ten websites. Cost = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the other editions (click-tracking, heat maps, browser session replays, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you like, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing agencies. Price = $497.00 One-time.
Please Note: The price of HeatMapTracker depends on whether there are any promotions or limited-time special offers. The above reflects the current price at the time this article was written. This may not be the actual pricing set by the plugin seller when you visit the product site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services such as Google Analytics can provide very useful information on things such as the number of people landing on your website, how they are finding it and what they are doing during their visits. However, if you want to truly gain a real-time understanding into how your web site and your content is helping your visitors to engage with your business online, then a heatmap analytics software application can be a very practical way to do this.
We recommend that you consider buying a license of HeatMapTracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to increase sales.
For full details, check out the software here: Heat Map Tracker – Live Click-Tracking & HeatMap Tracking Plugin
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