HeatMapTracker – Heat Map Software

Heat Map Tracker records visitor clicks, helps you analyze visitor behavior on your web pages, improves conversion, and helps improve your website results.

The ability to track and monitor visitor behavior is absolutely vital to your online success.

The old adage “if you can’t measure it, you can’t manage it” is as important in the digital age as ever. If you don’t know what is happening when visitors arrive on your web site, then how would you know what aspects of your website can be improved?

Businesses have looked for ways to track and analyze what is happening since web sites first appeared. From simple tracking counters, to very sophisticated and powerful statistical tracking tools like Google Analytics which provide detailed key data.

Analyzing visitor behavior is vitally important for a successful business, not just because it enables you to understand what visitors are doing so you can improve your performance, but testing also shows that past user behavior is the best predictor of future behaviour. It’s an even better predictor, in fact, than knowing demographics.

Although the ability to understand valuable details such as how many unique web visitors are checking out your web site, what pages they are entering and exiting, how long they are staying on your website for, what terms people are searching for, page views, referring websites, etc …, is highly essential, wouldn’t it also be excellent to be able to view exactly what users are clicking on, where on your pages they are staying the longest time on, which hyperlinks they are clicking on, what parts of the page they are mostly intrigued about, and more?

Fortunately, heatmap tracking technology makes this easy and possible. Web heat maps are used to pinpoint areas on a web page that visitors scan most frequently. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay software.


If you own a WordPress web site, then you can easily add heatmap tracking with recorded user session replays to your business tool box with an easy-to-install and quite inexpensive WordPress-compatible software.

Heat Map Tracker – Live Click Tracking & HeatMap Tracker

Heat Map Tracker

(HeatMap Tracker)

Software Description

HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually tracks your web site users’ entire session and creates live heat maps that show precisely where users click and where they are scrolling on your site content.


The HeatMapTracker application allows you to see your site from your visitor’s unique perspective.

Heat Map Tracker

For more details go here: HeatMapTracker

Benefits Of Using Heat Map Tracker

The better you know how your readers are engaging with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your prospects from fully engaging with your website, like unclear site navigation layouts, or disruptive design elements. As a site owner, you can help your visitors to complete certain actions, such as join a newsletter or click on certain links or buttons.

While Google Analytics has its overlay feature that can show you which links on a page are being clicked, a heatmap can also display any clicks that visitors are making on your page, whether these are links or not. This is a significant benefit because if a heatmap analysis reveals that users are clicking on a graphic element which they think is a link, but happens to not be a hyperlinked image, you could easily remedy this by linking the image to the page your visitors are trying to get to, or let your readers know that the image is just a visual element.

Heatmaps, therefore, can be one of the most useful methods to test the design of your website, assess how navigatable your site is and help to improve conversions.

Here are just some of the benefits of using Heat Map Tracker to monitor visitor behaviour on your website:

Observe Everything Visitors Are Doing On Your Website

HeatMap Tracker captures every user browsing movement on your site, enabling you to observe all which buttons and links are being clicked, eye-tracking and page scrolling.

Full Control Without Limitations

The script allows you to self-host the technology, giving you no-limit recordings and playbacks.

Unlimited Updates And Enhancements

There is a one-time investment to purchase the script, after which you are then entitled to receive unlimited updates and added features for life.

Some additional benefits include the following:

  • Improve Your Marketing Efforts: By seeing how visitors experience your web pages, you can identify problems that prevent users from progressing to the end of your sales funnel and improve visitor engagement.
  • Stop Guessing User Behaviour: The screen video recordings of your users’ browser sessions let you see exactly what happens on your web pages. Click overlays let you know exactly which buttons and links users click on, where they are drawn to most on your website, how long they hover on a particular section, how fast they travel down your pages and more! No more guessing or making wrong assumptions … just pure metrics of what happens when users navigate around your site.
  • Increase User Engagement: HeatMapTracker lets you improve user interaction with your business, which increases your online sales and conversions. There are many ways to achieve this and we discuss a few of these in the “Tips” section further below.

Heat Map Tracker Features

HeatMapTracker includes many features for site owners. Here are just a few of these:

  • Quick and simple to install and implement. Goes to work in no time.
  • View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and measure how far down your page your users scroll as a benchmark of the length of time your site can retain their attention. HeatMap Tracker lets you analyze every single user action to help you learn how they are interacting with your website or certain pages on the site.
  • Unlimited visitor screen captures and playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can record visitors on your web pages for one day, a couple of weeks, one month, etc.
  • In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to see total visitors, tracked pages and total recorded sessions HeatMapTracker has recorded for all projects. You can quickly see the top pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on pages that your users care about. You can also access regional demographics of all visitors and see where they are visiting from.


Additional software features:

The image below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:

HeatMap Tracker


Here are some of the testimonials customers have provided for HeatMap Tracker:

“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.


“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC


“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com

HeatMapTracker – Useful Tips

Here are just some of the ways you can use HeatMapTracker on your website to improve your business:

  • Understand what’s working (i.e. where users are clicking) and what doesn’t work (where users aren’t going to). For example, are users watching your videos? Are they clicking on images thinking that these may be linking to another destination?
  • Get ideas on ways to refine your landing pages, sign-up forms, sales funnel, navigation, etc.
  • Get actionable data on ways to create A/B split testing to improve results
  • Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
  • Performing “above the fold” experimentation to improve your site’s “first impression”, or maximize the impact of the site’s real estate elements on your users, such as ad banners, links, buttons, headlines, etc…
  • Identify whether an element on your page could be inserted, edited, or taken out.
  • Produce “before” and “after” case studies for web services.
  • Compare whether visitors tend to click on images versus buttons versus text links, and how specific user segments interact within your web site.
  • Investigate potential site security weaknesses and vulnerabilities.

Product Support

HeatMapTracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a respected internet marketer with a solid reputation for providing robust products and support. The product download area contains video instructions for installing and setting up the software.

Product Price

HeatMapTracker is available in three editions:

  • Basic License – Licensed for 1 domain. Cost = $197.00 Single Payment.
  • Professional (Multiple) License – Use on up to ten websites. Cost = $297.00 One-time.
  • Agency (Whitelabel License – In addition to all of the features available in the other editions (click tracking, heatmaps, session recording, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency edition allows you to install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital marketing agencies. Price = $497.00 Single Payment.

Please Note: The cost of purchasing the product can vary, depending on whether there are any promotions or limited-time specials being offered. The price above was correct when this article was published. This may not be the actual pricing set by the software seller when you visit the site and you may be shown additional upsells or one-time offers after your purchase.

Check the plugin’s website for the latest price here:

Additional Info

For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.

Our Recommendation

Services such as Google Analytics can provide you with very useful information on things such as the number of people finding your pages, how they found it and what they are doing during their visits. However, if you want to truly gain a real-time understanding into how your site and its content is being used by your visitors to interact with your digital presence, then a heatmap analytics application can be a very practical way to do so.

We suggest buying a license of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, visitor engagement and for generating more sales of your products or services.


For full details, check out the software here: Heat Map Tracker – Live ClickTracking And HeatMap Tracking Software



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Author: Martin Aranovitch

Martin Aranovitch is the founder of WPCompendium.org and the author of The Small Business Digital Manager. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as HeatMapTracker – Heat Map Software.