The ability to track and see the behavior of visitors and users on your web site is absolutely vital to the success of your digital business.
The old saying ”you can’t manage what you don’t measure” is as important in the digital economy as ever. If you don’t know what is going on on your website, then how can you know what needs to be improved?
People have been searching for ways to track and analyze user behavior since websites first appeared. From basic counters that track how many people have viewed your page, to powerful analytical software like Google Analytics and other applications which can track detailed key metrics.
Learning about visitor behaviour is vitally important for a successful digital business, not only because it allows you to understand what visitors are doing so you can improve your results, but research also shows that previous consumer behaviour is the most reliable way to predict future behavior. More reliable, in fact, than knowing user demographics.
Although being able to analyze valuable details like how many web users are landing on your website, which pages they are arriving on and departing from, how long they are remaining on your site for, keyword searches, page views, referring sites, and so on, is vitally important, wouldn’t it be useful to be able to track precisely what visitors are clicking on, where on your pages they are staying the longest period on, which links they are clicking on, what areas of the content visitors are most interested in, and more?
Fortunately, heat map technology makes this easy and possible. Website heat maps have been used to help pinpoint areas of a web page most frequently scanned by visitors. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking and video session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software application that is compatible with WordPress (and other web programs) and that visually records your website users’ complete journey and creates live heat maps showing exactly where they are clicking and where they are scrolling on your site.
HeatMapTracker application also enables you to see your site from your visitor’s unique perspective.
To learn more about the script go here: HeatMap Tracker
Benefits
The more you know how your visitors engage with your web pages, the more you can improve your site’s user experience. Imagine knowing the exact barriers that have been preventing your readers from fully benefiting from your site, such as confusing site navigation elements, or disruptive adverts. As a site owner, you can guide your visitors to complete certain actions, such as opt into your newsletter or clicking on specific links or buttons.
While Google Analytics has its overlay feature that can show you what links on a web page visitors are clicking, a heat map can display any clicks that users make on your page, regardless of whether these are actual links or not. This is important because if a heatmap report helps you discover that visitors are clicking on a graphic element which they imagine to be a link, but happens to not be a link, you can easily change this by linking the image to the destination your users are trying to get to, or make it absolutely clear to your visitors that the image is just a design element.
Heatmaps, therefore, are one of the best ways to test the design of your site, assess how navigatable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to monitor user behavior on your site:
Monitor Everything Visitors Do On Your Website
Heat Map Tracker records every user browsing session on your web site, enabling you to observe all which page elements are being clicked, eye-tracking and scrolls.
Complete Control With No Limitations
The application is hosted on your own server, giving you no restrictions on session recording and playbacks.
Free Upgrades & Enhancements
There is a one-off investment to buy the script, after which you are then entitled to receive unlimited upgrades and added features for free.
Additional benefits of the HeatMapTracker script include the following:
- Improve Your Marketing: By seeing how visitors experience your website, you can spot challenges preventing visitors from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing User Behavior: The video recordings of your users’ browser sessions let you understand exactly what takes place on your site. Screen overlays let you see exactly which buttons and links users click on, where they are drawn to most on your website, how long they browse in a particular section, how far and quickly they scroll down your site and more! No more guessing or assuming wrongly … just factual evidence of what takes place when people move around your website.
- Increase Online Sales: HeatMapTracker helps you increase user engagement with your site, which creates better online sales and conversion rates. There are many ways to do this and we’ll go over a number of these in the “Tips” section later in this review.
Software Features
HeatMapTracker includes many unique features for WordPress users. Here are just some of these:
- Fast and simple to install and implement. Ready to go in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your site visitors look at and measure how far down the page your users read down to as a measure of the length of time your site can retain their attention. HeatMapTracker lets you study each and every visitor action to help you see how users are interacting with your website or particular pages on the web site.
- Unlimited session recording and visitor session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMapTracker you can capture user sessions on your pages for a few days, a couple of weeks, a month, or even more!
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to see total visitors, tracked pages and total recorded visitor sessions the heatmap analytics software has recorded for all projects. You can easily view the top pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to invest more time on pages that your readers are more interested in. You can also analyze regional location data of all visitors and learn which part of the world they are visiting from.
Additional features:
The table below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials and comments that plugin users have submitted for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your website to improve your business:
- Discover what works (i.e. where people are clicking) and what’s not working (where people are not clicking). For example, are users engaging with your videos? Are they clicking on images assuming that they link to another area of your site?
- Get actionable information on ways to improve your landing pages, sign up forms, sales funnel, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get actionable information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Performing “above the fold” experiments to improve your home page’s visitor impact, or maximize the impact of the home page’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether any section of the content should be included, changed, or removed.
- Produce “before” and “after” comparison reports for web-related services.
- Analyze if users prefer to click images vs buttons versus text links, and how particular user segments engage with your web site.
- Confirm suspected site security threats or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for providing great product quality and support. The product download area contains video tutorials for installing and configuring the software.
Product Licensing Pricing
Heat Map Tracker is available in 3 versions:
- Basic (Single) License – Single license only. Cost = $197.00 One-off payment.
- Professional License – Allows you to install on up to ten sites. Price = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, browser session replays, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital agencies. Cost = $497.00 One-time.
Please Note: The cost of purchasing HeatMap Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. The price above was correct at the time this review was written. This may not be the actual pricing set by the plugin developer when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current price:
Additional Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services such as Google Analytics provide good data on things such as how many people are visiting your pages, how they find it and what they do during their visits. However, if you want to truly gain deep knowledge into how your site and your content is helping your visitors to engage with your business online, then a heatmap analytics application can be a very practical way to do so.
We recommend getting a copy of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, visitor engagement and to increase your sales.
For full details, visit the software website here: HeatMap Tracker – Real-Time Click-Tracking & HeatMap Tracker
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