The ability to track the behavior of visitors on your website or blog is most important to the success of your business online.
The old business management adage ”you can’t manage what you don’t measure” is as true in the digital age as ever. If you don’t know what is happening when visitors arrive on your web site, how would you improve your online results?
Businesses have been looking for ways to track and analyze what users are going to do on their web pages since websites were first created. From simple tracking counters, to very powerful and sophisticated statistical tracking software like Google Analytics and other applications which record and let you see very rich data.
Analyzing user behavior is very important for a successful digital business, not just because it enables you to understand what visitors are doing so you can better your results, but research also proves that previous user behavior is the best indicator of future behavior. More reliable, in fact, than demographics.
Although the ability to understand key data such as how many unique visitors are visiting your website, what pages they are entering and exiting, how long they are remaining on your website for, what keywords are being searched for, average page views, referring web sites, and so on, is extremely essential, wouldn’t it be excellent to be able to know precisely what visitors are clicking on, where on your pages they are staying the longest time on, what links they are clicking on, what areas of your content they are browsing, and more?
Fortunately, heatmap technology makes this possible. Web heat maps have been used to review areas in a web page that visitors scan most frequently. Web heat maps are also often used alongside other forms of statistical software and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking with recorded session replays to your arsenal of essential site analysis tools using a simple to use and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress and that lets you visually track your website users’ complete journey and creates live heatmaps showing where users are clicking and where they are scrolling throughout your web site.
The HeatMapTracker analytics tool also allows you to look over the shoulders of every person who comes to your web site.
Learn more here: Heat Map Tracker
Benefits
The better you know how your readers are engaging with your web pages, the more you can improve your website’s user experience. Imagine knowing the exact barriers that have been preventing your readers from fully benefiting from your site, such as confusing navigation elements, or disruptive adverts. As the website owner, you can guide your readers to perform certain actions, such as opt into your newsletter or click on specific links.
While Google Analytics has an overlay feature which can show you which links on your web page users are clicking, a heat map can also reveal any clicks that users are making on your page, regardless of whether these are links or not. This is a significant difference because if a heatmap analysis reveals that users are clicking on an image that they think is a link, but happens to not be a hyperlinked image, you could easily edit this by adding a link to the image, or let your readers know that the image is just a design element.
Heat maps, therefore, can be one of the best ways to test the design of your website, measure how readable your site is and help to improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to monitor visitor behaviour on your site:
Observe Everything Users Do On Your Website
HeatMap Tracker creates a screen video of every user browsing session on your website, enabling you to capture all links and buttons clicked, eye-tracking and page scrolls.
Full Control Without Restrictions
The application is hosted on your own server, giving you unrestricted visitor recordings and pageviews.
Free Upgrades & Enhancements
There is a one-off cost to purchase the script, which then entitles you to receive unlimited upgrades and new features for life.
Additional software benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your website, you can spot issues that prevent users from progressing to the end of your sales funnel and correct these.
- No More Guessing User Behavior: The screen video playbacks of your users’ sessions allow you to see precisely what takes place on your website. Overlays let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they browse in a specific location, how fast they travel down your site and more! No more guesses or assuming wrongly … just real data of what takes place when people visit your site.
- Increase Online Sales: HeatMapTracker lets you increase visitor interaction with your site, which improves online sales and conversion rates. There are a number of ways to achieve this and we discuss a number of these in the “Tips” section further below.
Software Features
HeatMap Tracker offers many great features for WordPress users. Here are just some of these:
- Quick and simple to install and set up. Goes to work in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and see how far down your sales pages your visitors read down to as an indicator of the length of time your sales message can keep them engaged. HeatMapTracker lets you study each and every user experience to see how users are interacting with your site or certain pages on your site.
- Unlimited session recording and playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can spy on visitors on your site for a few days, a couple of weeks, a month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see total visitors, tracked pages and total recorded visitor sessions the heatmap analytics software has recorded for all projects. You can easily view which pages your readers are moving towards and how they are interacting with each page’s content, allowing you to invest more time on pages that your users care about. You can also analyze regional demographics of your visitors and discover which part of the world they are visiting from.
Additional software features:
The table below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials and comments that customers have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your site to improve your results:
- Learn what works (i.e. where people are clicking) and what doesn’t work (where people are not clicking). For example, are users watching your videos? Are they clicking on images assuming that they are links to another destination?
- Get ideas on how to optimize your landing pages, sign up forms, memberships, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- conduct “above the fold” experimentation to improve your landing page’s “first impression”, or optimize the impact of your home page’s real estate elements on your users, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether a page element needs to be included, reworked, or removed.
- Produce “before” and “after” comparison reports for digital marketing services.
- Compare whether users prefer to click on images vs buttons vs text links, and how specific user segments interact with your web site.
- Analyze suspected site security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a highly recognized online marketer with a solid reputation for providing exceptional products and customer support. The member download area includes video instructions for installing and setting up the software.
Product Price
Heat Map Tracker is available in three different versions:
- Basic License – Use on one website. Cost = $197.00 One-time.
- Professional License – Installs on up to ten sites. Price = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the other editions (click tracking, heat maps, browser session replays, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency edition lets you install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital agencies. Price = $497.00 One-time.
Note: Pricing for the Heat Map Tracker software depends on whether there are any promotions or limited-time specials being offered. Currently, the plugin is being retailed for the amounts shown above. This may or may not be the actual pricing set by the product developer when you visit the plugin website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services such as Google Analytics can provide important data on things such as how many people are arriving on your pages, how they are finding it and what they do during their visits. However, to really gain an insight into how your website and your content is being used by your visitors to connect with your digital presence, then a heatmap analytics software application can be a very practical way to do so.
We suggest purchasing a license of Heat Map Tracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and for increasing sales.
For complete details, visit the software website: HeatMapTracker – Real-Time ClickTracking & HeatMap Tracking Plugin
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