HeatMapTracker – Heat Map Software

Heat Map Tracker records visitor clicks, helps you analyze visitor behavior on your web pages, improves conversion, and helps improve your website results.

Being able to track, monitor and understand the behavior of visitors on your site is absolutely vital to the success of your digital business.

The old management saying ”you can’t manage what you can’t measure” is as true today as ever. If you don’t know what is happening on your website, how can you improve your results online?

People have been searching for ways to track and analyze what visitors are going to do on their sites since web sites were first introduced. From simple counters that track visitor numbers, to very sophisticated analytical tools like Google Analytics and other applications which can capture an incredible level of key information.

Understanding visitor behavior is important for a successful online business marketing strategy, not only because it allows you to understand what visitors are doing so you can better your performance, but research also shows that previous consumer behaviour is the best predictor of future behaviour. It’s a better predictor, in fact, than demographics.

While the ability to see statistical metrics like how many web visitors are visiting your web site, what pages they are coming and leaving from, how long they are staying on your site for, keyword searches, page views, referring web sites, and so on, is highly useful, wouldn’t it be great to be able to track exactly what visitors are reading, where they are visiting the longest for, which hyperlinks they are clicking on, what areas of the site they are reading, and so on?

Fortunately, heatmap technology makes this easy and possible. Web heatmaps can be used to monitor areas of a web site page that online visitors scan most frequently. Web heat maps can also be integrated with other forms of statistical software and session replay software.

HeatMapTracker

If you own a WordPress-powered web site, then you can easily add heatmap tracking with video session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software.

HeatMapTracker – Live ClickTracking & HeatMap Tracker

HeatMapTracker

(HeatMap Tracker)

Software Description

Heat Map Tracker is technically not a WordPress plugin, but a software application that works with WordPress and that lets you visually track your site visitors’ complete journey and generates live heatmaps that show precisely where they click and where they scroll throughout your pages.

HeatMap Tracker

HeatMapTracker software also enables you to look over the shoulders of everyone who visits your web site.

Heat Map Tracker

For more details go here: Heat Map Tracker

Benefits

The better you know how your readers interact with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your site visitors from fully benefiting from your website, such as confusing site navigation layouts, or disruptive design elements. As a website owner, you can encourage your visitors to perform certain actions, such as join a newsletter or click on certain links or buttons.

While Google Analytics has an overlay feature that can give you an idea of what links on a web page are being clicked, a heatmap can reveal any clicks that visitors are making on your site, whether these are actual links or not. This is a significant difference because if a heatmap report reveals that readers are clicking on a graphic element that they suppose to be a link, but happens to not be a link, you would be able to quickly change this by adding a link to the image, or let your visitors know that the image is not a hyperlink.

Heat maps, therefore, can be one of the best methods to test the design of your site, measure how navigatable your content is and improve conversions.

Here are just a few of the benefits and advantages of using Heat Map Tracker to track user behavior on your web site:

Capture Everything Visitors Are Doing On Your Web Pages

The script lets you record every user browsing movement on your website, enabling you to observe all page clicks, eye-tracking and page scrolling movement.

Full Control With No Restrictions

The application allows you to self-host the technology, giving you unlimited recordings and playbacks.

Free Updates And Enhancements

There is a one-off cost to buy the application, after which you are then entitled to receive free upgrades and all future enhancements.

Additional benefits include:

  • Improve User Experience: By looking over the shoulders of your visitors as they use your site, you can identify obstacles that prevent users from taking desired actions and optimize your site.
  • Stop Guessing Visitor Behaviour: The screen video recordings of your users’ sessions let you know exactly what is happening on your web pages. Screen overlays let you see exactly which buttons and links users click on, where they are drawn to most on your website, how long they hover on a particular area, how quickly they navigate down your pages and more! No more guessing or assuming wrongly … just factual data of what goes on when visitors come to your site.
  • Increase User Engagement: Heat Map Tracker helps you increase user engagement with your site, which increases your sales and conversions. There are many ways to achieve this and we list a few of these in the “Tips” section further below.

Software Features

Heat Map Tracker provides many great features for site owners. Here are just a few of these:

  • Fast and easy to install and set up. Be up and running in minutes.
  • View heat maps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors eyes are drawn to and measure how far down your page your users read down to as a benchmark of the length of time your content can keep them engaged. HeatMapTracker lets you study each and every visitor action to help you see how visitors are interacting with your site or some pages on your web site.
  • Unlimited visitor recording and user session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can capture user sessions on your site for a few days, a few weeks, 1 month, etc.
  • In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and total sessions HeatMapTracker has recorded for each project. You can quickly see the top pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to spend more time on the content that your readers are more interested in. You can also view regional location data of your visitors and discover where they are coming from.

Heat Map Tracker

Additional features:

The image below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:

Heat Map Tracker

Testimonials

Below are some of the testimonials plugin customers have provided for HeatMapTracker:

“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.

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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC

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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com

HeatMap Tracker Useful Tips

Here are just a few of the ways you can use Heat Map Tracker on your website to improve your results:

  • Understand what’s working (i.e. where people are clicking) and what doesn’t work (where people are not going to). For example, are users engaging with your videos? Are they clicking on graphic elements thinking that they may link to somewhere else?
  • Get actionable data on ways to improve your landing pages, sign-up forms, subscriptions, navigation, etc.
  • Get useful information on ways to create A/B split testing to improve results
  • Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
  • conduct “above the fold” testing to improve your site’s “first impression”, or maximize the impact of the site’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
  • Identify whether any section of the content should be added, reworked, or deleted.
  • Create “before” and “after” comparison reports for digital services.
  • Compare whether visitors prefer to click images versus buttons vs text links, and how particular user segments engage with your web site.
  • Confirm confirmed website security and vulnerabilities.

Product Support

Heat Map Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a recognized internet marketer with a solid reputation for providing reliable product quality and customer support. The member download area contains video tutorials for installing and configuring the software.

Product Pricing

Heat Map Tracker comes in three separate editions:

  • Basic (Single) License – Use on one website. Price = $197.00 Single Payment.
  • Professional (Multiple) License – Licensed for up to 10 sites. Price = $297.00 Single Payment.
  • Agency (Whitelabel Branding License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heat maps, session replays, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency edition lets you install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for digital marketing agencies. Cost = $497.00 Single Payment.

Note: The cost to purchase Heat Map Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. The price shown above was current at the time this review was written. This may not be the actual price charged by the product developer when you visit the site and you may be shown additional upsells or one-time offers after purchasing.

Check the plugin’s website for current pricing details:

Additional Info

For a video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.

Our Recommendation

Services such as Google Analytics can give you some great data on things such as the number of people arriving on your site, how they are finding it and what they are doing whilst visiting your web pages. However, if you want to truly gain deep knowledge into how your website and your content is being used by your visitors to engage with your business online, then a heatmap analytics software tool can be very practical.

We recommend that you consider getting a copy of HeatMap Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, engagement and to get more sales.

Heat Map Tracker

To learn more, visit the software website: HeatMapTracker – Real-Time Click-Tracking And Heat Map Tracking Plugin

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Author: Martin Aranovitch

Martin Aranovitch is the founder of WPCompendium.org and the author of The Small Business Digital Manager. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as HeatMapTracker – Heat Map Software.