The ability to understand the behavior of visitors on your site is very important to your online success.
The old saying “if you can’t measure it, you can’t manage it” is as true in the digital age as it has ever been. If you don’t know what is going on on your website, how would you get better online results?
Business owners have been looking for ways to track and analyze visitor behaviour since websites first appeared. From basic tracking counters, to sophisticated and powerful statistical tracking software like Google Analytics and other applications which can provide incredibly granular data.
Tracking visitor behavior is important for a successful business, not just because it allows you to understand what visitors are doing so you can better your performance, but testing also shows that previous consumer behavior is the most reliable indicator of future behaviour. It’s an even more more reliable indicator in fact, than knowing demographics.
Although the ability to see valuable reports such as the number of unique visitors are coming to your website, what pages they are entering and exiting, how long they are staying on your website for, what terms are being searched for, average page views, referring websites, etc …, is extremely important, wouldn’t it also be useful to track precisely what users are clicking on, where on your site they are staying the longest for, which hyperlinks they are clicking on, what areas of the site they are most interested in, and more?
Fortunately, heat map tracking technology makes this easy and possible. Website heatmaps can be used for displaying areas on a web page most frequently scanned by online visitors. Web heatmaps are also often integrated with other forms of statistical software and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking and session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that lets you visually track your web site visitors’ complete session and creates instant heat maps showing exactly where they click and where they scroll throughout your web pages.
HeatMapTracker application allows you to record every action your users make.
Learn more about the software here: HeatMap Tracker
Benefits
The better you know how your readers are engaging with your site, the more you can improve your site’s user experience. Imagine knowing the specific barriers that have been preventing your visitors from fully benefiting from your site, such as confusing site navigation layouts, or distracting design elements. As a site owner, you can guide your visitors to perform certain actions, such as opting into a newsletter or clicking on specific links.
While Google Analytics has its overlay feature that can show you what links on a web page users are clicking, a heatmap will reveal any clicks that users are making on your page, whether they are actual links or not. This is a significant difference because if a heat map report helps you discover that visitors are clicking on a graphic element which they think is a link, but is actually not a hyperlinked image, you can easily fix this by adding a link to the image, or let your readers know that the image is just a graphic.
Heatmaps, therefore, are one of the best methods to test your site design, measure how readable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor visitor behavior on your web site:
Monitor Everything Visitors Are Doing On Your Web Site
The script creates a screen video of every user browsing session on your website, allowing you to see all links and buttons clicked, eye-tracking and page scrolling movement.
Complete Control Without Limitations
The script allows you to self-host the technology, giving you no restrictions on session recording and playbacks.
Free Updates And Enhancements
There is a one-time cost to own the application, which then entitles you to receive unlimited upgrades and future enhancements for free.
Additional script benefits include the following:
- Improve Your Marketing: By seeing how visitors navigate your web pages, you can uncover difficulties preventing visitors from taking desired actions and improve your sales process.
- Stop Guessing About Visitor Behavior: The video recordings of your users’ browser sessions reveal precisely what is happening on your web site. Heat Maps let you know exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they hover in a specific section, how fast they travel down your pages and more! No more guesses or hoping … just pure data of what takes place when users explore your website.
- Increase User Engagement: HeatMap Tracker lets you improve visitor engagement with your site, which creates better online sales and conversion rates. There are a number of ways to do this and we’ll present a number of these in the “Tips” section later in this review.
Features
Heat Map Tracker offers many features for web site owners. Here are just some of these:
- Quick and easy to install and implement. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time reading and monitor how far down your product pages your visitors scroll as a benchmark of how long your sales message can keep them engaged. The software lets you analyze every single user session to see how visitors interact with your website or certain pages on your site.
- Unlimited visitor recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMapTracker you can spy on visitors on your web pages for a few days, a couple of weeks, one month, etc.
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view total visitors, tracked pages and total sessions HeatMap Tracker has recorded for all projects. You can quickly see which pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on pages that your users care about. You can also access regional demographics of your visitors and discover which part of the world they are visiting from.
Additional software features:
The table below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials and feedback that plugin users have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the ways you can use HeatMapTracker on your web site to improve your results:
- Discover what works (i.e. where people are clicking) and what’s not working (where visitors aren’t clicking). For example, are people engaging with your videos? Are they clicking on images thinking that these lead to somewhere else?
- Get useful information on how to optimize your landing pages, sign up forms, checkout processes, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Create “above the fold” testing to improve your home page’s “first impression”, or maximize the impact of the landing page’s real estate elements on your users, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if any content section should be included, changed, or deleted.
- Create “before” and “after” comparison reports for digital services.
- Analyze whether visitors prefer to click on images versus buttons versus text links, and how specific user segments engage with your web site.
- Analyze confirmed site security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for providing exceptional product quality and support. The members area includes video tutorials for installing and setting up the software.
Product License Cost
Heat Map Tracker comes in 3 separate editions:
- Basic License – Single use only. Cost = $197.00 One-time.
- Professional License – Installs on up to 10 domains. Cost = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser session replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency license allows you to install the plugin on as many sites as you want, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web development agencies. Price = $497.00 One-time.
Note: Current pricing for this product can vary, depending on whether there are any promotions or limited-time special offers. Presently, the software sells for the prices shown above. This may not be the actual price charged by the plugin seller when you visit the website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Analytics services such as Google Analytics provide good metrics on things such as the number of people coming to your website, how they are finding it and what they are doing during their visits. However, if you want to truly gain a deep understanding into how your website and its content is helping your visitors to connect with your business online, then a heatmap analytics software application can be a great way to do so.
We recommend that you consider getting a copy of HeatMapTracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your site’s user-experience, visitor engagement and to increase your sales of your products or services.
For more information, visit the software website: Heat Map Tracker – Real-Time ClickTracking & Heat Map Tracker
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