Being able to track the behavior of visitors on your website is absolutely vital to the success of your digital presence.
The old management adage ”you can’t manage what you don’t measure” is as true in the digital age as always. If you don’t know what is going on on your web pages, how will you improve your results online?
Businesses have been searching for ways to track and understand visitor behavior since websites first appeared. From basic tracking counters, to very powerful analytical software like Google Analytics and other applications that can deliver incredibly fine data.
Learning about user behavior is very important for a successful online business marketing strategy, not just because it allows you to understand what visitors are doing so you can better your performance, but testing also confirms that previous visitor behavior is the best indicator of future behavior. It’s a better predictor, in fact, than knowing visitor demographics.
While the ability to track statistical metrics like how many web users are arriving on your website, what pages they are landing on and leaving from, how long they are staying on your website for, what terms are being searched for, unique page views, referring sites, etc …, is vitally useful, wouldn’t it also be great to be able to track exactly what users are reading, where on your site they are staying the longest period on, which hyperlinks they are clicking on, which parts of the content visitors are pausing to read more about, and so on?
Fortunately, heatmap technology makes this easy and possible. Website heatmaps have been used for displaying areas in a website page most frequently scanned by visitors. Web heat maps are also often integrated with other forms of web analytic software and session replay software technologies.
If you own a WordPress-powered website, then you can easily add heatmap tracking with session replays to your collection of essential website analysis tools using an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software application that is compatible with WordPress and that visually tracks your web site visitors’ every movement and generates live heat maps that show precisely where users are clicking and where they scroll on your web site.
The HeatMapTracker analytics tool enables you to see your site from your visitor’s point of view.
For more details go here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The better you know how your readers interact with your content, the more you can improve your site’s user experience. Imagine knowing the specific issues that are preventing your users from fully accessing your website, like confusing navigation layouts, or disruptive adverts. As the website owner, you can guide your users to perform certain actions, such as signing up to your newsletter or click on specific links.
Although Google Analytics has an overlay feature that can give you an idea of which links on your page are being clicked, a heatmap can display any clicks that visitors make on your page, regardless of whether they are links or not. This is important because if a heat map report reveals that visitors are clicking on a graphic element which they imagine to be a link, but happens to not be a link, you could quickly repair this by adding a link to the image, or let your readers know that the image is just a visual element.
In short, heatmaps can be one of the best methods to test the design of your site, assess how readable your content is and improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to track user behavior on your website:
Monitor Everything Visitors Do On Your Web Site
HeatMap Tracker creates a screen video of every visitor movement on your website, allowing you to observe all page clicks, eye-tracking and page scrolling.
Full Control With No Restrictions
The application allows you to self-host the technology, giving you unrestricted session recording and pageviews.
Free Updates & Enhancements
There is a one-time cost to buy the application, which entitles you to receive unlimited script upgrades and future enhancements for free.
Some additional script benefits include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they use your web pages, you can uncover difficulties that prevent visitors from taking desired actions and optimize your site.
- Stop Guessing About Visitor Behavior: The screen video recordings of your users’ sessions allow you to understand exactly what is happening on your website. Click overlays let you know exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they choose to stay on a specific location, how far they scroll down your pages and more! No more guesses or assuming wrongly … just accurate evidence of what happens when users explore your web pages.
- Increase Visitor Engagement: Heat Map Tracker lets you improve visitor engagement with your site, which improves your sales and conversions. There are a number of ways to achieve this and we present several of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker includes many great features for WordPress users. Here are just a few of these:
- Quick and simple to install and implement. Be up and running in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and observe how far down your page your visitors read down to as an average of the length of time your website and/or sales copy can keep them engaged. Heat Map Tracker lets you review and analyze every single visitor session to help you understand how they are interacting with your website or specific pages on your site.
- Unlimited visitor screen captures and user session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can capture users on your pages for a few days, a few weeks, a month, or more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all sessions HeatMapTracker has recorded for each project. You can easily see which pages your readers are moving towards and how they interact with the content on each page, allowing you to invest more time on improving content that users are more interested in. You can also monitor regional location data of your visitors and discover which part of the world they are visiting from.
Additional software features:
The image below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials and feedback customers have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the ways you can use HeatMapTracker on your website to improve your results:
- Understand what works (i.e. where people are clicking) and what doesn’t work (where visitors aren’t going to). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that they lead to somewhere else?
- Get useful information on how to improve your landing pages, sign up forms, sales funnel, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Creating “above the fold” experiments to improve your home page’s visitor impact, or maximize the impact of the site’s real estate elements on your readers, such as ad banners, links, buttons, sales copy, etc…
- Identify whether a content section should be inserted, changed, or deleted.
- Produce “before” and “after” comparison reports for web services.
- Compare whether users tend to click images versus buttons vs text links, and how particular user segments interact with your website.
- Diagnose confirmed website security weaknesses and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a respected online marketer with a solid reputation for providing reliable products and support. The member download area contains video instructions for installing and setting up the software.
Software Cost
HeatMapTracker is available in three editions:
- Basic (Single) License – Licensed for one site. Cost = $197.00 One-time.
- Professional License – Use on up to 10 sites. Price = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser session recording, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency license lets you install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web marketing service providers. Cost = $497.00 Single Payment.
Note: The cost of purchasing Heat Map Tracker depends on whether there are any promotions or limited-time specials being offered. Currently, the product retails for the amounts shown above. This may not be the actual pricing set by the plugin developer when you visit the plugin site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current price:
Additional Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Analytics services such as Google Analytics can give you some good data on things such as how many people are coming to your site, how they found it and what they do during their visits. However, to truly gain an insight into how your site and your content is being used by your visitors to engage with your business online, then a heat map analytics application can be very practical.
We recommend purchasing a copy of HeatMapTracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your website’s user-experience, engagement and to increase your online sales.
For complete details, check out the software here: HeatMapTracker – Live ClickTracking And Heat Map Tracker
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