HeatMapTracker – Heat Map Software

Heat Map Tracker records visitor clicks, helps you analyze visitor behavior on your web pages, improves conversion, and helps improve your website results.

Being able to track, monitor and view the behavior of visitors and users on your web site is extremely important to your online success.

The old saying “if you can’t measure it, you can’t manage it” is as important today as ever. If you don’t know what is going on on your web pages, then how would you improve your results online?

Businesses have been searching for useful tools to track and understand user behaviour since web sites first appeared. From simple counters that track the number of visitors, to sophisticated and powerful statistical tracking tools like Google Analytics and other applications which record and display an exceptional amount of information.

Understanding user behavior is vitally important for the success of your marketing strategy, not just because it enables you to understand what visitors are doing so you can better your results, but testing also confirms that previous consumer behavior is the best way to predict future behavior. Better, in fact, than demographics.

Although the ability to view valuable metrics like how many visitors are visiting your website, which pages they are landing on and leaving from, how long they are remaining on your website for, keyword searches, page views, referring websites, etc …, is highly important, wouldn’t it also be fantastic to track exactly what users are doing, where on your site they are visiting the longest period on, what links they are clicking on, what areas of the site they are pausing to read more about, and so on?

Fortunately, heatmap tracking technology makes this possible. Website heat maps can be used for displaying areas in a web page that online visitors scan most frequently. Web heat maps are also often integrated with other forms of web analytics and session replay software technologies.

HeatMap Tracker

If you use WordPress, then it’s easy to add heatmap tracking and session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software tool.

Heat Map Tracker – Live ClickTracking & HeatMap Tracker

Heat Map Tracker

(HeatMap Tracker)

Software Description

HeatMapTracker is technically not a WordPress plugin, but a software script that is compatible with WordPress (and other programs) and that lets you record your site users’ complete journey and creates live heatmaps that show exactly where they click and where they are scrolling on your web site.

HeatMap Tracker

HeatMapTracker software enables you to see your site from your visitor’s unique point of view.


For more details, visit the software site here: HeatMap Tracker


The better you know how your visitors are interacting with your web pages, the more you can improve your website’s user experience. Imagine knowing the specific issues that prevent your readers from fully accessing your website, like unclear navigation elements, or distracting adverts. As the site owner, you can encourage your visitors to perform certain actions, such as opting into your newsletter or click on specific links.

Although Google Analytics has an overlay feature that can give you an idea of which links on your page visitors are clicking, a heatmap can display any clicks that users are making on your site, regardless of whether these are actual links or not. This is a significant difference because if a heatmap analysis reveals that readers are clicking on a graphic element which they imagine to be a link, but is actually not a hyperlinked image, you could easily change this by adding a link to the image, or make it clear to your users that the image is not a hyperlink.

In short, heatmaps are one of the best ways to test the design of your website, measure how navigatable your content is and help to improve conversions.

Here are just a few of the benefits and advantages of using HeatMap Tracker to track user behaviour on your website:

Record Everything Users Are Doing On Your Web Pages

Heat Map Tracker lets you record every visitor session on your site, allowing you to see all page clicks, eye-tracking and page scrolling.

Complete Control With No Limitations

The application is self-hosted, giving you unrestricted session recording and playbacks.

Free Upgrades & Enhancements

There is a one-time investment to buy the HeatMapTracker script, which then entitles you to receive unlimited updates and future enhancements.

Some additional application benefits include the following:

  • Improve Your Marketing: By seeing how visitors navigate your website, you can uncover issues preventing visitors from progressing to the end of your sales funnel and improve visitor engagement.
  • Stop Guessing About Visitor Behavior: The screen video playbacks of your users’ sessions reveal exactly what takes place on your web pages. Heatmaps let you see exactly which links and buttons users click on, which areas they are drawn to most on your website, how long they stay in a specific section, how far and quickly they travel down your site and more! No more guessing or making wrong assumptions … just pure information of what takes place when users land on your web pages.
  • Increase Online Sales: HeatMapTracker helps you increase visitor interaction with your site, which increases your online sales and conversions. There are a number of ways to achieve this and we go over a number of these in the “Tips” section later in this review.

Software Features

Heat Map Tracker includes many features for WordPress users. Here are just a few of these:

  • Quick and simple to install and configure. Goes to work in minutes.
  • View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors eyes are drawn to and monitor how far down your page your visitors read down to as an indicator of the length of time your site or content can keep them engaged. Heat Map Tracker lets you study each and every visitor experience to see how they interact with your site or specific pages on your website.
  • Unlimited session screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can record user sessions on your site for one day, 1 week, 1 month, etc.
  • In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view how many total visitors, tracked pages and all recorded visitor sessions HeatMapTracker has recorded for each project. You can quickly see which pages your readers are gravitating towards and how they interact with the content on each page, allowing you to spend more time on the content that visitors care about. You can also review regional demographic data of all visitors and discover which part of the world they are visiting from.


Additional software features:

The image below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:

Heat Map Tracker

User Testimonials

Here are some of the testimonials that users have provided for HeatMapTracker:

“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.


“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC


“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com

Heat Map Tracker – Useful Tips

Here are just some of the ways you can use HeatMap Tracker on your web site to improve your results:

  • Learn what works (i.e. where people are clicking) and what doesn’t work (where visitors aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on images assuming that they may link to somewhere else?
  • Get useful data on ways to refine your landing pages, sign-up forms, sales funnel, screen resolution, etc.
  • Get actionable information on ways to create A/B split testing to improve conversions
  • Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
  • Perform “above the fold” tests to improve your landing page’s visitor impact, or optimize the impact of your site’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
  • Identify if a content section could be inserted, changed, or taken out.
  • Produce “before” and “after” comparison reports for web-related services.
  • Compare if users tend to click on images versus buttons versus text links, and how specific user segments interact within your web site.
  • Confirm suspected site security weaknesses or vulnerabilities.


HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for delivering exceptional products and customer support. The member download area includes video tutorials for installing and setting up the software.

Product Price

HeatMapTracker comes in three different editions:

  • Basic License – Single installation only. Price = $197.00 One-off payment.
  • Professional License – Allows you to install on up to ten domains. Cost = $297.00 One-off payment.
  • Agency License – In addition to all of the features available in the other editions (click tracking, heat maps, browser recording, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency edition allows you to install the software on as many sites as you want, create client accounts, and set up automated PayPal client invoices, making it an ideal solutions for digital service providers. Price = $497.00 One-off payment.

Please Note: Pricing details of HeatMap Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current price when this review was published. This may or may not be the actual pricing set by the product developer when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.

Check the plugin’s website for current pricing details:

Additional Info

For a video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker software website.

We Recommend

Services such as Google Analytics provide very useful metrics on things such as how many people are arriving on your pages, how they found it and what they are doing during their visits. However, if you want to truly gain deep knowledge into how your web site and its content is helping your visitors to interact with your business online, then a heatmap analytics tool can be extremely practical.

We recommend that you consider getting a license of HeatMapTracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your user-experience, visitor engagement and to increase web sales.

HeatMap Tracker

To learn more, visit the software website: HeatMapTracker – Real-Time ClickTracking & Heat Map Tracker



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Author: Martin Aranovitch

Martin Aranovitch is the founder of WPCompendium.org and the author of The Small Business Digital Manager. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as HeatMapTracker – Heat Map Software.