Being able to track, monitor and view the behavior of visitors and users on your website or blog is absolutely vital to your online success.
The adage ”you can’t manage what you can’t measure” is as true in the digital age as it has ever been. If you don’t know what is happening when users arrive on your web site, how would you improve your results?
Business owners have looked for ways to track and analyze user behaviour since web sites were first developed. From basic counters that track visitors, to very sophisticated and powerful statistical tracking software like Google Analytics that can track comprehensively detailed data.
Learning about user behaviour is very important for the success of your online business marketing strategy, not just because it allows you to understand what visitors are doing so you can improve your performance, but research also proves that previous visitor behaviour is the most reliable predictor of future behaviour. More reliable, in fact, than knowing visitor demographics.
While being able to view valuable information such as how many unique web visitors are exploring your website, which pages they are coming and leaving from, how long they are staying on your site for, keywords searched, average page views, referring pages, etc …, is highly important, wouldn’t it also be fantastic to be able to view precisely what users are reading, where on your pages they are visiting the longest for, which hyperlinks they are clicking on, what parts of the site they are pausing on, and more?
Fortunately, heat map technology makes this possible. Web heat maps are used to review areas of a website page most frequently scanned by visitors. Web heat maps can also be integrated with other forms of web analytic software and session replay tools.
If you use WordPress, then it’s easy to add heatmap tracking with session replays to your business tool box using a simple to use and quite inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software tool that is compatible with WordPress and that lets you visually record your website visitors’ movements and generates live heat maps showing precisely where users click and where they are scrolling throughout your web pages.
HeatMapTracker software enables you to spy on every move your users make.
For more details go here: Heat Map Tracker
Benefits
The better you know how your readers are engaging with your website, the more you can improve your site’s user experience. Imagine knowing the specific obstacles that are preventing your readers from fully accessing your site, like confusing navigation elements, or disruptive banner ads. As the site owner, you can encourage your users to complete certain actions, such as join a newsletter or click on specific links.
While Google Analytics has an overlay feature which can give you an idea of which links on a page visitors are clicking, a heatmap will show you any clicks that visitors make on your site, regardless of whether these are actual links or not. This is an important benefit because if a heatmap analysis helps you discover that users are clicking on a graphic element which they imagine to be a link, but turns out not to be a hyperlinked image, you could quickly change this by adding a link to the image, or make it clear to your visitors that the image is just a graphic.
In short, heatmaps are one of the best ways to test your site design, see how navigatable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor user behaviour on your web site:
Capture Everything Users Do On Your Web Site
The software creates a playback video of every browsing movement on your site, enabling you to view all clicks, eye-tracking and page scrolls.
Complete Control Without Limitations
The script allows you to self-host the technology, giving you no restrictions on session recording and playbacks.
Lifetime Upgrades & Enhancements
There is a one-time investment to purchase the script, after which you are then entitled to receive unlimited updates and new features for life.
Some additional software benefits include the following:
- Improve User Experience: By seeing how visitors experience your site, you can discover obstacles preventing visitors from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing User Behavior: The video recordings of your visitors’ browser sessions let you know precisely what is happening on your website. Screen overlays let you know exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they stay in a specific section, how quickly they travel down your site and more! No more guessing or assuming wrongly … just accurate evidence of what goes on when people explore your web pages.
- Increase Website Sales: HeatMapTracker helps you increase visitor interaction with your site, which improves your sales and conversion rates. There are many ways to do this and we’ll discuss several of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker includes many great features for site owners. Here are just some of these:
- Quick and easy to install and implement. Ready to go in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors spend more time on and see how far down your page your users scroll as a benchmark of how long your web copy can retain their attention. Heat Map Tracker lets you review and analyze every single visitor experience to see how they are interacting with your website or particular pages on the website.
- Unlimited visitor screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can measure users on your web pages for a few days, a week or two, one month, etc.
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you see total visitors, tracked pages and all sessions HeatMapTracker has recorded for each project. You can quickly see the top pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on the content that your users care about. You can also see regional demographic data of all visitors and discover which part of the world they are visiting from.
Additional software features:
The chart below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials customers have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the many ways you can use Heat Map Tracker on your site to improve your business:
- Understand what’s working (i.e. where people are clicking) and what doesn’t work (where people aren’t clicking). For example, are visitors watching your videos? Are they clicking on images believing that these link to somewhere else?
- Get actionable data on how to optimize your landing pages, signup forms, checkout processes, navigation, etc.
- Get insights on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- conduct “above the fold” testing to improve your landing page’s visitor impact, or maximize the impact of your landing page’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify whether a content section could be included, reworked, or deleted.
- Produce “before” and “after” comparison reports for online marketing services.
- Test if visitors tend to click on images vs buttons versus text links, and how particular user segments interact with your website.
- Diagnose suspected website security problems and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected online marketer with a solid reputation for providing reliable products and product support. The product download area contains video tutorials for installing and configuring the software.
Product Cost
Heat Map Tracker comes in three separate versions:
- Basic (Single) License – Allows you to use on one domain. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to 10 sites. Price = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the other editions (click-tracking, heatmaps, session replays, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for web service providers. Price = $497.00 Single Payment.
Note: The cost to purchase this product depends on whether there are any promotions or limited-time special offers. The pricing above was current at the time this review was published. This may not be the actual price charged by the software author when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services such as Google Analytics can provide very useful metrics on things such as the number of people coming to your pages, how they find it and what they do whilst on your site. However, to really gain deeper insights into how your site and its content is being used by your visitors to connect with your business online, then a heatmap analytics tool can be a very practical way to do this.
We suggest purchasing a copy of Heat Map Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your user-experience, engagement and to get more web sales.
For full details, visit the software website here: HeatMap Tracker – Live ClickTracking And HeatMap Tracker
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