HeatMapTracker – Heat Map Software

Heat Map Tracker records visitor clicks, helps you analyze visitor behavior on your web pages, improves conversion, and helps improve your website results.

The ability to understand visitor behavior is very important to the success of your digital presence.

The old adage ”you can’t manage what you can’t measure” is as true today as it has ever been. If you don’t know what is going on on your web pages, how would you know what needs to be improved?

Website users have looked for ways to track and analyze what visitors are up to on their sites since websites first appeared. From basic tracking counters, to very powerful and sophisticated statistical tracking tools like Google Analytics that deliver incredibly rich key information.

Analyzing user behaviour is vitally important for a successful website, not only because it allows you to understand what visitors are doing so you can improve your performance, but testing also confirms that past consumer behavior is the best indicator of future behaviour. Better, in fact, than knowing demographics.

Although the ability to understand key reports such as how many unique web visitors are exploring your site, what pages they are landing on and leaving from, how long they are staying on your site for, what keywords people are searching for, average page views, referring pages, etc …, is vitally important, wouldn’t it also be useful to know exactly what visitors are clicking on, where on your site they are staying the longest period on, what links they are clicking on, which parts of the site they are mostly interested in, and so on?

Fortunately, heat map technology makes this easy and possible. Web heat maps have been used to monitor areas on a web page most frequently scanned by web visitors. Web heatmaps are also often integrated with other forms of web analytics and session replay software.

HeatMapTracker

If you own a WordPress-powered site, then it’s easy to add heatmap tracking with session replays to your business tool box with a simple to use and quite inexpensive WordPress-compatible software application.

HeatMapTracker – Live Click Tracking & HeatMap Tracker

Heat Map Tracker

(HeatMap Tracker)

Description

HeatMap Tracker is technically not a WordPress plugin, but a software script that works with WordPress (and other applications) and that lets you visually track your web site visitors’ movements and creates live heatmaps showing precisely where they are clicking and where they are scrolling on your site content.

HeatMap Tracker

The HeatMapTracker analytics tool also lets you capture every action your users make.

Heat Map Tracker

For more details, visit the script site here: Heat Map Tracker

Benefits

The better you know how your users are interacting with your web site, the more you can improve your website’s user experience. Imagine knowing the exact challenges that have been preventing your prospects from fully engaging with your website, like unclear navigation elements, or disruptive design elements. As a site owner, you can help your readers to complete certain actions, such as opting into a newsletter or click on certain links or buttons.

Although Google Analytics has its overlay feature which can show you which links on a web page visitors are clicking, a heat map will also show you any clicks that users make on your site, regardless of whether these are links or not. This is a significant benefit because if a heat map report reveals that users are clicking on an image which they think is a link, but happens to not be a link, you would be able to quickly repair this by linking the image to the destination your readers are trying to get to, or make it perfectly clear to your readers that the image is just a graphic.

In short, heatmaps can be one of the best methods to test the design of your site, measure how readable your site is and improve conversions.

Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor user behaviour on your web site:

Observe Everything Visitors Are Doing On Your Website

The application records every browsing session on your site, enabling you to monitor all which links and buttons are being clicked, eye-tracking and page scrolling movement.

Complete Control Without Limitations

The application is hosted on your own server, giving you no limits on session recording and pageviews.

Free Upgrades And Enhancements

There is a one-time investment to own the software, which then entitles you to receive unlimited application upgrades and all future enhancements for life.

Additional benefits of the Heat Map Tracker application include:

  • Improve Site Usability: By looking over the shoulders of your visitors as they browse your site, you can discover challenges preventing visitors from taking desired actions and improve your sales process.
  • Stop Guessing About Visitor Behaviour: The screen video recordings of your visitors’ browser sessions let you know exactly what is happening on your website. Heat Maps let you know exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they choose to stay on a particular section, how quickly they travel down your pages and more! No more guessing or assuming wrongly … just real intel of what takes place when people come to your web site.
  • Increase User Engagement: Heat Map Tracker helps you improve visitor interaction with your site, which creates better sales and conversions. There are many ways to do this and we list several of these in the “Tips” section later in this review.

Features

HeatMap Tracker offers many unique features for WordPress users. Here are just some of these:

  • Quick and easy to install and implement. Goes to work in minutes.
  • View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors look at and see how far down your page your visitors read down to as a benchmark of the length of time your site or content can engage them for. Heat Map Tracker lets you analyze every single user session to see how users interact with your website or specific pages on your web site.
  • Unlimited session screen captures and session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMap Tracker you can record visitor sessions on your site for one day, a week or two, a month, or even more!
  • In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view total visitors, tracked pages and all sessions HeatMap Tracker has recorded for each project. You can easily view the top pages your users are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving content that your readers are more interested in. You can also access regional location data of all visitors and see which part of the world they are coming from.

HeatMap Tracker

Additional features:

The chart below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:

Heat Map Tracker

Testimonials

Below are a few of the testimonials and comments plugin users have written about the HeatMap Tracker software:

“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.

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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC

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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com

HeatMapTracker – Useful Tips

Here are just some of the ways you can use HeatMapTracker on your site to improve your business:

  • Understand what works (i.e. where users are clicking) and what’s not working (where users aren’t going to). For example, are people watching your videos? Are they clicking on graphic elements assuming that they may be linking to another destination?
  • Get useful information on how to optimize your landing pages, sign up forms, subscriptions, navigation, etc.
  • Get useful information on ways to create A/B split testing to improve conversions
  • Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
  • Perform “above the fold” experiments to improve your home page’s visitor impact, or optimize the impact of the home page’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
  • Identify if any new content needs to be added, modified, or deleted.
  • Produce “before” and “after” comparison reports for web services.
  • Test if visitors tend to click images versus buttons versus text links, and how particular user segments interact with your website.
  • Diagnose confirmed website security weaknesses and vulnerabilities.

Product Support

HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for providing reliable product quality and customer support. The product download area includes video tutorials for installing and setting up the software.

Software Price

HeatMap Tracker comes in 3 separate editions:

  • Basic (Single) License – Single license only. Cost = $197.00 Single Payment.
  • Professional License – Licensed for up to 10 domains. Cost = $297.00 One-off payment.
  • White-Label) License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heatmaps, session recording, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency edition lets you install the software on unlimited sites, create client sub-accounts, and set up automated PayPal client invoicing, making it an ideal solutions for web agencies. Cost = $497.00 One-off payment.

Please Note: The price of the HeatMapTracker product depends on whether there are any promotions or limited-time special offers. The above reflects the current pricing at the time this content was published. This may or may not be the actual pricing set by the software developer when you visit the website and there may be additional upsells or one-time offers after your purchase.

Check the plugin’s website for current pricing details:

Additional Software Info

For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.

Our Recommendation

Analytics services such as Google Analytics can provide you with great information on things such as the number of people landing on your website, how they find it and what they do during their visits. However, to truly gain deeper insights into how your site and its content is being used by your visitors to interact with your digital presence, then a heatmap analytics software tool can be a great way to do so.

We recommend that you consider purchasing a copy of HeatMap Tracker if you need live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your user-experience, visitor engagement and to increase your online sales.

Heat Map Tracker

For more information, check out the software here: HeatMapTracker – Live Click-Tracking & Heat Map Tracker

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Author: Martin Aranovitch

Martin Aranovitch is the owner of WPCompendium.org and the author of The WordPress User Manual. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as HeatMapTracker – Heat Map Software.