Being able to track, monitor and view visitor behavior is extremely important to the success of your digital presence.
The old saying ”you can’t manage what you don’t measure” is as true today as it has ever been. If you don’t know what is going on on your website, then how will you know what areas of your site can be improved?
Businesses have looked for practical methods to track and analyze user behaviour since web sites were first developed. From simple tracking counters, to sophisticated and powerful analytical software like Google Analytics which can record and let users see incredibly granular key measurements.
Learning about user behaviour is very important for a successful digital presence, not just because it allows you to understand what visitors are doing so you can improve your results, but testing also shows that previous user behavior is the best predictor of future behaviour. More reliable, in fact, than knowing user demographics.
While being able to monitor statistical information like how many web visitors are checking out your website, which pages they are landing on and leaving from, how long they are staying on your site for, keyword searches, average page views, referring sites, and so on, is extremely important, wouldn’t it also be fantastic to track precisely what visitors are doing, where on your site they are navigating through for the longest period of time, which hyperlinks they are clicking on, which parts of the content visitors are pausing on, and so on?
Fortunately, heatmap tracking technology makes this possible. Web heat maps have been used to monitor areas of a web site page most frequently scanned by web visitors. Web heat maps can also be integrated with other forms of stat tracking applications and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking and recorded user session replays to your collection of key business analysis tools using an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress (and other programs) and that visually records your website users’ movements and creates instant heat maps showing exactly where users are clicking and where they scroll on your website.
The HeatMapTracker analytics tool lets you look over the shoulders of every person who comes to your site.
For more details, visit the script site here: HeatMapTracker
Benefits
The better you know how your visitors engage with your site, the more you can improve your website’s user experience. Imagine knowing the specific challenges that have been preventing your readers from fully accessing your site, such as confusing site navigation layouts, or distracting ads. As a website owner, you can encourage your readers to perform certain actions, such as join a newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature that can give you an idea of what links on your page are being clicked, a heatmap can reveal any clicks that users make on your page, regardless of whether they are actual links or not. This is a significant difference because if a heatmap analysis reveals that users are clicking on an image which they suppose to be a link, but turns out not to be a link, you would be able to easily edit this by linking the image to the destination your readers are trying to get to, or let your visitors know that the image is not linked.
Heat maps, therefore, are one of the best ways to test the design of your website, see how navigatable your site is and improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to track visitor behavior on your web site:
Capture Everything Users Do On Your Web Pages
The application captures every browsing session on your web site, enabling you to record all page clicks, eye-tracking and scrolls.
Full Control With No Restrictions
The script allows you to self-host the technology, giving you unlimited recordings and pageviews.
Free Upgrades & Enhancements
There is a one-time cost to buy the software, which then entitles you to receive unlimited upgrades and future enhancements for free.
Some additional software benefits include the following:
- Improve Your Marketing: By looking over the shoulders of your visitors as they use your website, you can spot difficulties that prevent users from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing About Visitor Behavior: The screen video playbacks of your visitors’ browsing sessions let you see precisely what is happening on your site. Screen overlays let you know exactly which elements visitors click on, where they are drawn to most on your website, how long they stay on a specific area, how quickly they scroll down your content and more! No more guessing or hoping … just real metrics of what takes place when users navigate around your web pages.
- Increase User Engagement: HeatMap Tracker lets you improve user engagement with your business, which creates better sales and conversions. There are many ways to do this and we’ll go over a few of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker includes many features for WordPress users. Here are just a few of these:
- Fast and easy to install and implement. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors spend more time view and monitor how far down your product pages your visitors scroll as a benchmark of how long your sales message can retain their attention. HeatMapTracker lets you review and analyze every single visitor action to help you learn how visitors interact with your site or some pages on your site.
- Unlimited visitor recording and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can capture visitor sessions on your pages for a few days, one week, one month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view how many total visitors, tracked pages and all recorded user sessions HeatMap Tracker has recorded for all projects. You can quickly see which pages your users are moving towards and how they interact with each page’s content, allowing you to invest more time on improving pages that your readers are more interested in. You can also monitor regional demographic data of all visitors and learn where they are visiting from.
Additional features:
The table below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials users have submitted for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your results:
- Understand what’s working (i.e. where people are clicking) and what doesn’t work (where users are not clicking). For example, are users watching your videos? Are they clicking on images thinking that these link to another destination?
- Get useful data on ways to optimize your landing pages, signup forms, memberships, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Performing “above the fold” tests to improve your home page’s visitor impact, or optimize the impact of your home page’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify whether any content section should be inserted, reworked, or removed.
- Create “before” and “after” comparison reports for web-related services.
- Analyze if users tend to click on images vs buttons versus text links, and how particular user segments engage within your site.
- Confirm suspected website security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing exceptional products and support. The members area includes video tutorials for installing and configuring the software.
Product Cost
Heat Map Tracker comes in three versions:
- Basic (Single) License – Single installation only. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Licensed for up to 10 websites. Cost = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heat maps, browser recording, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency license lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web development agencies. Cost = $497.00 Single Payment.
Please Note: The cost to purchase HeatMapTracker can vary, depending on whether there are any promotions or limited-time special offers. Presently, the software is being retailed for the amounts shown above. This may not be the actual pricing set by the software author when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing:
Additional Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Services such as Google Analytics can give you some very useful information on things such as how many people are finding your site, how they find it and what they are doing whilst on your website. However, to really gain an insight into how your web site and its content is being used by your visitors to engage with your digital presence, then a heatmap analytics software tool can be extremely useful.
We recommend that you consider getting a copy of HeatMapTracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, engagement and for generating more sales.
For more details, check out the software here: HeatMap Tracker – Real-Time Click-Tracking & HeatMap Tracker
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