Being able to track visitor behavior is absolutely vital to your online success.
The business saying “if you can’t measure it, you can’t manage it” is as true in the digital economy as ever. If you don’t know what is happening when visitors arrive on your website, then how would you get better results online?
Businesses have looked for useful tools to track and understand user behaviour since websites were first introduced. From simple counters that track visitors, to powerful analytical tools like Google Analytics and other applications that can record incredible key information.
Knowing visitor behavior is very important for the success of your website, not only because it allows you to understand what visitors are doing so you can improve your performance, but research also proves that past visitor behavior is the most reliable predictor of future behaviour. It’s a more reliable indicator in fact, than consumer demographics.
Although being able to track key reports such as how many web visitors are coming to your website, what pages they are coming and leaving from, how long they are staying on your site for, keywords searched, average page views, referring web sites, and so on, is vitally useful, wouldn’t it be great to be able to know exactly what users are reading, where they are navigating around in, which hyperlinks they are clicking on, which parts of your page visitors are reading, and more?
Fortunately, heat map technology makes this easy. Web heatmaps can be used to analyze areas of a web page most frequently scanned by web visitors. Web heatmaps are also often integrated with other forms of statistical software and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking with session replays to your arsenal of essential website analysis tools using a simple to use and very inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other web programs) and that lets you visually track your website users’ movements and generates live heatmaps showing where users click and where they are scrolling throughout your site.
HeatMapTracker analytics tool enables you to track every move your visitors make.
Learn more about the script here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your users are engaging with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your readers from fully benefiting from your site, like unclear navigation layouts, or disruptive adverts. As a site owner, you can encourage your readers to perform certain actions, such as sign up to a newsletter or click on certain links or buttons.
Although Google Analytics has its overlay feature which can give you an idea of which links on your web page are being clicked, a heat map will also reveal any clicks that visitors are making on your site, whether these are links or not. This is an important difference because if a heat map analysis helps you discover that visitors are clicking on an image which they think is a link, but is actually not a hyperlinked image, you can quickly repair this by adding a link to the image, or make it clear to your users that the image is not a link.
Heat maps, therefore, are one of the best ways to test the design of your website, see how readable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to monitor visitor behaviour on your website:
See Everything Users Do On Your Web Site
The application creates a screen video of every visitor movement on your website, enabling you to capture all clicks, eye-tracking and scrolls.
Complete Control Without Limitations
The application allows you to self-host the technology, giving you no restrictions on session recording and playbacks.
Lifetime Upgrades & Enhancements
There is a one-off investment to own the HeatMapTracker script, which entitles you to receive unlimited updates and added features for free.
Some additional software benefits include:
- Improve Your Marketing: By seeing how visitors use your website, you can discover problems preventing visitors from taking desired actions and correct these.
- No More Guessing User Behaviour: The video recordings of your visitors’ browser sessions allow you to know exactly what takes place on your web pages. Heatmaps let you see exactly which links and buttons users click on, which areas they are drawn to most on your website, how long they choose to stay in a specific section, how fast they navigate down your pages and more! No more guesses or assuming wrongly … just pure evidence of what takes place when people land on your site.
- Increase Website Sales: HeatMap Tracker lets you increase user interaction with your site, which creates better online sales and conversions. There are many ways to do this and we’ll go over some of these in the “Tips” section further below.
Software Features
HeatMap Tracker provides many features for website owners. Here are just a few of these:
- Quick and easy to install and set up. Goes to work in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your content visitors look at and monitor how far down your page your users scroll down to as an average of the length of time your sales message can keep them engaged. HeatMapTracker lets you study every single user session to help you see how they interact with your site or some pages on your web site.
- Unlimited visitor screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can measure visitor sessions on your web pages for one day, a week or two, one month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and total recorded sessions HeatMapTracker has recorded for all projects. You can quickly see the top pages your users are gravitating towards and how they interact with each page’s content, allowing you to invest more time on pages that users are more interested in. You can also review regional demographics of your visitors and discover which part of the world they are visiting from.
Additional features:
The chart below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials plugin users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your results:
- Learn what’s working (i.e. where people are clicking) and what’s not working (where people are not going to). For example, are visitors engaging with your videos? Are they clicking on graphic elements believing that they may link to somewhere else?
- Get ideas on ways to refine your landing pages, sign up forms, checkout processes, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get practical data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- conduct “above the fold” experimentation to improve your landing page’s “first impression”, or optimize the impact of your home page’s real estate elements on your users, such as ad banners, links, buttons, headlines, etc…
- Identify whether a page element needs to be inserted, modified, or taken out.
- Produce “before” and “after” case studies for digital marketing services.
- Compare whether visitors prefer to click images vs buttons vs text links, and how specific user segments interact within your site.
- Investigate confirmed website security problems or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a well-known online marketer with a solid reputation for providing great product quality and support. The members area contains video tutorials for installing and setting up the software.
Product Price
Heat Map Tracker is available in three different versions:
- Basic (Single) License – Single use only. Price = $197.00 One-off payment.
- Professional License – Installs on up to ten sites. Cost = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic & Professional editions (click tracking, heat maps, browser replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency edition allows you to install the plugin on as many sites as you like, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital marketing agencies. Cost = $497.00 One-time.
Note: Pricing for Heat Map Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing shown above was correct at the time this content was written. This may not be the actual pricing set by the product author when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current price here:
Additional Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services like Google Analytics can provide great data on things such as the number of people coming to your site, how they found it and what they are doing during their visits. However, if you want to really gain deeper insights into how your website and your content is being used by your visitors to engage with your business online, then a heatmap analytics software tool can be very useful.
We recommend purchasing a license of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and for increasing your sales of your products or services.
For more information, check out the software here: HeatMap Tracker – Live Click-Tracking And HeatMap Tracking Plugin
***