HeatMapTracker – Heat Map Software

Heat Map Tracker records visitor clicks, helps you analyze visitor behavior on your web pages, improves conversion, and helps improve your website results.

Being able to track and see visitor behavior is absolutely vital to your online success.

The old management saying “if you can’t measure it, you can’t manage it” is as true today as ever. If you don’t know what is going on on your web pages, how can you improve your results?

People have looked for ways to track and analyze visitor behaviour since web sites first appeared. From simple counters that track how many people have viewed your web site, to very powerful statistical tracking tools like Google Analytics and other applications that can record an incredible amount of information.

Understanding visitor behaviour is very important for the success of your digital business, not just because it enables you to understand what visitors are doing so you can better your performance, but it’s also been proven over and over that past consumer behaviour is the best predictor of future behaviour. More reliable, in fact, than knowing demographics.

Although the ability to understand statistical reports such as the number of visitors are exploring your website, which pages they are landing on and leaving from, how long they are remaining on your site for, keywords searched, page views, referring sites, and so on, is extremely useful, wouldn’t it also be great to be able to view exactly what visitors are reading, where on your site they are navigating through for the longest time periods, what links they are clicking on, what parts of the site visitors are mostly interested in, and so on?

Fortunately, heat map tracking technology makes this easy. Web heat maps have been used to analyze areas in a web site page most frequently scanned by visitors. Web heat maps can also be used alongside other forms of stat tracking applications and session replay tools.

Heat Map Tracker

If you use WordPress, then it’s easy to add heat map tracking and recorded user session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software application.

HeatMapTracker – Live ClickTracking & HeatMap Tracker

HeatMap Tracker

(HeatMap Tracker)

Description

HeatMapTracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other website programs) and that visually tracks your web site users’ complete session and creates instant heatmaps that show precisely where users click and where they scroll on your web pages.

HeatMap Tracker

The HeatMapTracker application lets you see your website from your visitor’s unique point of view.

Heat Map Tracker

Learn more about the script here: HeatMapTracker

Benefits Of Using HeatMap Tracker

The more information you have about how your readers interact with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your readers from fully accessing your site, such as confusing site navigation elements, or distracting adverts. As the website owner, you can encourage your site visitors to complete certain actions, such as opting into a newsletter or click on specific links or buttons.

While Google Analytics has its overlay feature that can give you an idea of what links on a page are being clicked, a heatmap can also show you any clicks that users are making on your site, regardless of whether these are actual links or not. This is important because if a heatmap analysis reveals that users are clicking on a graphic element that they imagine to be a link, but turns out not to be a hyperlinked image, you can quickly fix this by adding a link to the image, or let your users know that the image is just a visual element.

In short, heatmaps are one of the most useful methods to test your site design, assess how readable your site is and help to improve conversions.

Here are just a few of the benefits of using HeatMapTracker to track visitor behaviour on your site:

Monitor Everything Visitors Do On Your Website

Heat Map Tracker creates a playback video of every browsing session on your web site, allowing you to observe all clicks, eye-tracking and page scrolls.

Complete Control Without Limitations

The script is self-hosted, giving you unlimited recordings and playbacks.

Free Updates And Enhancements

There is a one-time investment to own the HeatMapTracker script, after which you are then entitled to receive lifetime upgrades and all future enhancements.

Some additional software benefits include the following:

  • Improve Your Marketing: By seeing how visitors experience your web site, you can identify difficulties preventing visitors from taking desired actions and correct these.
  • No More Guessing Visitor Behavior: The video recordings of your users’ browser sessions reveal exactly what is taking place on your web pages. Screen overlays let you see exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they stay on a particular spot, how fast they travel down your pages and more! No more guesses or assuming wrongly … just accurate evidence of what happens when visitors come to your web site.
  • Increase Visitor Engagement: Heat Map Tracker lets you increase visitor interaction with your business, which creates better online sales and conversions. There are a number of ways to do this and we’ll go over a number of these in the “Tips” section later in this review.

Features

HeatMapTracker provides many unique features for website owners. Here are just a few of these:

  • Quick and easy to install and set up. Goes to work in no time.
  • View heatmaps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and observe how far down your page your visitors read down to as an indicator of the length of time your content can retain their attention. HeatMap Tracker lets you study every single visitor session to help you see how users are interacting with your website or some pages on the web site.
  • Unlimited session screen captures and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can measure visitors on your site for a few days, a week or two, a month, or even more!
  • In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to see how many total visitors, tracked pages and total recorded sessions the heat map analytics software has recorded for all projects. You can easily view which pages your users are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on improving content that your users are more interested in. You can also analyze regional location data of your visitors and discover which part of the world they are coming from.

HeatMapTracker

Additional software features:

The chart below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:

HeatMap Tracker

Testimonials

Here are just some testimonials and feedback users have published about HeatMapTracker:

“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.

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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC

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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com

Heat Map Tracker – Useful Tips

Here are just a few of the ways you can use HeatMapTracker on your website to improve your business:

  • Learn what’s working (i.e. where visitors click) and what doesn’t work (where people aren’t going to). For example, are people engaging with your videos? Are they clicking on graphic elements believing that they are links to another destination?
  • Get insights on how to optimize your landing pages, sign-up forms, subscriptions, screen resolution, etc.
  • Get ideas on ways to create A/B split testing to improve results
  • Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
  • conduct “above the fold” experiments to improve your landing page’s “first impression”, or optimize the impact of the website’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
  • Identify if any new content could be inserted, rearranged, or removed.
  • Produce “before” and “after” case studies for digital services.
  • Compare if visitors prefer to click images versus buttons vs text links, and how particular user segments interact with your website.
  • Analyze confirmed site security or vulnerabilities.

Product Support

HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for providing reliable products and product support. The members area includes video tutorials for installing and setting up the software.

Software Pricing

Heat Map Tracker is available in three separate editions:

  • Basic License – Single use only. Price = $197.00 One-off payment.
  • Professional (Multiple) License – Licensed for up to ten websites. Cost = $297.00 Single Payment.
  • Agency (Whitelabel License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, session replays, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition allows you to install the software on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web marketing service providers. Price = $497.00 One-off payment.

Note: Pricing details of Heat Map Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the pricing when this content was published. This may or may not be the actual pricing charged by the software seller when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.

Check the plugin’s website for the latest pricing:

Additional Info

For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.

Our Recommendation

Services such as Google Analytics can provide you with great information on things such as how many people are coming to your pages, how they found it and what they are doing during their visits. However, to really gain an understanding into how your site and its content is being used by your visitors to engage with your digital presence, then a heatmap analytics service can be extremely useful.

We recommend that you consider getting a copy of HeatMap Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, engagement and for increasing sales of your products or services.

Heat Map Tracker

For more details, check out the software here: HeatMapTracker – Live ClickTracking And Heat Map Tracking Plugin

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Author: Martin Aranovitch

Martin Aranovitch is the founder of WPCompendium.org and the author of The Small Business Digital Manager. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as HeatMapTracker – Heat Map Software.