HeatMapTracker – Heat Map Software

Heat Map Tracker records visitor clicks, helps you analyze visitor behavior on your web pages, improves conversion, and helps improve your website results.

The ability to track and see the behavior of visitors on your site is extremely important to your online success.

The old business saying “if you can’t measure it, you can’t manage it” is as important in the digital economy as it has ever been. If you don’t know what is happening when visitors arrive on your website, then how would you know what areas of your site need to be improved?

People have looked for useful ways to track and analyze user behavior since websites first appeared. From basic counters that track visitors, to powerful and sophisticated statistical tracking software like Google Analytics and other applications that provide detailed key information.

Analyzing user behaviour is important for a successful web site, not only because it enables you to understand what visitors are doing so you can improve your results, but research also proves that past user behaviour is the most reliable indicator of future behaviour. It’s an even better indicator, in fact, than consumer demographics.

Although being able to analyze key reports like the number of visitors are visiting your web site, which pages they are coming and leaving from, how long they are remaining on your website for, which keywords people are searching for, page views, referring websites, etc …, is highly useful, wouldn’t it also be great to be able to know precisely what users are clicking on, where on your site they are visiting the longest period on, what hyperlinks they are clicking on, what parts of your page visitors are most interested in, and so on?

Fortunately, heatmap tracking technology makes this possible. Website heat maps have been used to review areas of a website page most frequently scanned by web visitors. Web heat maps are also often integrated with other forms of stat tracking applications and session replay software.


If you own a WordPress website, then you can easily add heat map tracking and session replays to your arsenal of essential web site analysis tools using a simple to use and inexpensive WordPress-compatible software.

Heat Map Tracker – Live Click Tracking & HeatMap Tracker

Heat Map Tracker

(HeatMap Tracker)

Software Description

HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that lets you visually record your site visitors’ movements and creates instant heatmaps that show where users click and where they are scrolling throughout your web site.


The HeatMapTracker analytics tool enables you to see your site from your visitor’s unique point of view.


More info: Heat Map Tracker

Benefits Of Using HeatMap Tracker

The more accurate data you have about how your readers are engaging with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your readers from fully accessing your site, such as unclear site navigation layouts, or disruptive adverts. As the website owner, you can encourage your users to perform certain actions, such as joining your newsletter or click on specific links.

While Google Analytics has an overlay feature that can show you which links on a page users are clicking, a heatmap can reveal any clicks that users make on your page, regardless of whether they are actual links or not. This is important because if a heatmap report reveals that users are clicking on an image that they imagine to be a link, but is actually not a link, you would be able to quickly change this by linking the image to the destination URL your users are trying to get to, or make it clear to your users that the image is not a link.

Heatmaps, therefore, are one of the best ways to test your site design, see how navigatable your site is and help to improve conversions.

Here are just a few of the benefits and advantages of using HeatMapTracker to monitor visitor behaviour on your web site:

Observe Everything Users Do On Your Website

HeatMap Tracker creates a screen video of every browsing session on your site, enabling you to monitor all clicks, eye-tracking and page scrolling.

Complete Control Without Limitations

The application is self-hosted, giving you no restrictions on recordings and pageviews.

Lifetime Upgrades And Enhancements

There is a one-time investment to buy the script, which entitles you to receive unlimited updates and future enhancements.

Additional benefits include:

  • Improve User Experience: By looking over the shoulders of your visitors as they use your website, you can identify issues preventing users from taking desired actions and improve your sales process.
  • No More Guessing User Behavior: The video playbacks of your visitors’ browsing sessions show you exactly what is happening on your web pages. Heat Maps let you see exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they hover on a specific location, how far and quickly they scroll down your pages and more! No more guessing or assuming wrongly … just factual intel of what happens when visitors come to your web pages.
  • Increase Online Sales: Heat Map Tracker lets you increase user engagement with your site, which improves online sales and conversion rates. There are a number of ways to do this and we’ll go over a number of these in the “Tips” section further below.

Software Features

Heat Map Tracker offers many features for website owners. Here are just a few of these:

  • Fast and easy to install and set up. Be up and running in minutes.
  • View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and see how far down your sales or product pages your visitors read down to as an average of the length of time your site or content can engage them for. HeatMapTracker lets you analyze each and every visitor session to help you learn how they interact with your website or particular pages on your site.
  • Unlimited visitor screen captures and visitor session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With Heat Map Tracker you can measure user sessions on your website for a day, 1 week, one month, etc.
  • In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and all recorded user sessions the heatmap analytics software has recorded for all projects. You can quickly view which pages your readers are moving towards and how they interact with each page’s content, allowing you to invest more time on pages that your users are more interested in. You can also monitor regional location data of your visitors and discover which part of the world they are coming from.

HeatMap Tracker

Additional features:

The table below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:



Here are a few of the testimonials plugin customers have submitted regarding HeatMap Tracker:

“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.


“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC


“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com

Heat Map Tracker Useful Tips

Here are just a few of the ways you can use HeatMapTracker on your web site to improve your results:

  • Understand what’s working (i.e. where users are clicking) and what doesn’t work (where users are not going to). For example, are people watching your videos? Are they clicking on graphic elements thinking that these may be linking to another section?
  • Get useful data on ways to optimize your landing pages, sign up forms, sales funnel, navigation, etc.
  • Get insights on ways to create A/B split testing to improve conversions
  • Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
  • Performing “above the fold” experimentation to improve your website’s “first impression”, or maximize the impact of your site’s real estate elements on your visitors, such as banners, navigational links, buttons, headlines, etc…
  • Identify if a content section should be added, redesigned, or deleted.
  • Create “before” and “after” comparison reports for digital services.
  • Test whether users prefer to click on images vs buttons versus text links, and how particular user segments engage with your website.
  • Diagnose suspected website security or vulnerabilities.


HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected internet marketer with a solid reputation for delivering reliable product quality and product support. The member download area contains video instructions for installing and configuring the software.

Product Pricing

HeatMapTracker is available in three different versions:

  • Basic (Single) License – Installs on one domain. Price = $197.00 One-off payment.
  • Professional License – Licensed for up to 10 websites. Cost = $297.00 One-off payment.
  • White-Label Branding) License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser session recording, unlimited recording / page views, free updates and enhancements and professional support), the Agency edition allows you to install the software on as many sites as you need, create client sub-accounts, and set up automated PayPal client invoicing, making it ideal for digital marketing service providers. Price = $497.00 One-off payment.

Note: Price details for the Heat Map Tracker product depends on whether there are any promotions or limited-time specials being offered. When we last checked, the product retails for the pricing shown above. This may or may not be the actual pricing set by the plugin developer when you visit the plugin site and you may be shown additional upsells or one-time offers after your purchase.

Check the plugin’s website for current pricing details:

Additional Info

For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.

We Recommend

Services such as Google Analytics can provide you with useful information on things such as the number of people arriving on your website, how they found it and what they are doing during their visits. However, to truly gain an insight into how your web site and your content is helping your visitors to connect with your business online, then a heat map analytics software tool can be very practical.

We suggest getting a copy of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, visitor engagement and for increasing your sales.

HeatMap Tracker

For full details, visit the software website here: Heat Map Tracker – Real-Time Click-Tracking & Heat Map Tracking Software



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Author: Martin Aranovitch

Martin Aranovitch is the founder of WPCompendium.org and the author of The Small Business Digital Manager. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as HeatMapTracker – Heat Map Software.