Being able to understand visitor behavior is absolutely vital to your online success.
The saying ”you can’t manage what you don’t measure” is as true today as it has ever been. If you don’t know what is happening on your web pages, how can you get better online results?
People have looked for ways to track and analyze what is happening since web sites first appeared. From basic counters that track visitor numbers, to sophisticated and powerful analytical software like Google Analytics and other applications which record comprehensively detailed key measurements.
Measuring visitor behaviour is vitally important for the success of your digital business, not only because it allows you to understand what visitors are doing so you can better your results, but research also proves that past user behaviour is the most reliable way to predict future behavior. Better, in fact, than knowing demographics.
Although the ability to understand statistical details like the number of visitors are checking out your website, which pages they are landing on and leaving from, how long they are staying on your website for, which keywords are being searched for, average page views, referring web sites, and so on, is vitally important, wouldn’t it also be great to be able to know precisely what visitors are reading, where on your site they are navigating through, which hyperlinks they are clicking on, what areas of the content visitors are mostly interested in, and so on?
Fortunately, heatmap tracking technology makes this possible. Website heatmaps have been used to display areas on a web site page most frequently scanned by visitors. Web heatmaps can also be integrated with other forms of web analytics and session replay software technologies.
If you use WordPress, then you can easily add heatmap tracking with session replays to your collection of essential website analysis tools using an easy-to-install and inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
Heat Map Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other CMS applications) and that lets you track your web site users’ every movement and generates live heat maps showing exactly where they click and where they scroll throughout your web pages.
HeatMapTracker software enables you to see your site from your visitor’s unique point of view.
For more details, visit the software site here: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors are engaging with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your users from fully accessing your site, like unclear navigation layouts, or distracting design elements. As a website owner, you can guide your readers to perform certain actions, such as opt into a newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature which can show you which links on your page visitors are clicking, a heatmap can display any clicks that users make on your site, regardless of whether they are links or not. This is important because if a heatmap analysis helps you discover that users are clicking on a graphic element which they imagine to be a link, but turns out not to be a hyperlinked image, you would be able to quickly fix this by linking the image to the destination URL your visitors are trying to get to, or make it clear to your readers that the image is just a visual element.
In short, heat maps can be one of the most useful ways to test your site design, see how navigatable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to monitor user behavior on your site:
Record Everything Users Are Doing On Your Site
HeatMap Tracker creates a video of every visitor movement on your web site, enabling you to record all page clicks, eye-tracking and page scrolling movement.
Full Control Without Restrictions
The application is self-hosted, giving you unlimited session recording and playbacks.
Lifetime Upgrades And Enhancements
There is a one-time investment to own the software, which then entitles you to receive lifetime updates and enhancements.
Additional benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your web pages, you can identify problems preventing visitors from taking desired actions and optimize your site.
- Stop Guessing About Visitor Behavior: The screen video recordings of your visitors’ browsing sessions reveal precisely what is taking place on your website. Heatmaps let you know exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they browse on a specific spot, how fast they travel down your pages and more! No more guessing or hoping … just factual intel of what goes on when people explore your site.
- Increase Online Sales: Heat Map Tracker helps you increase visitor interaction with your business, which increases your sales and conversions. There are a number of ways to do this and we’ll present a few of these in the “Tips” section further below.
HeatMapTracker includes many great features for WordPress users. Here are just a few of these:
- Quick and simple to install and set up. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your site visitors eyes are drawn to and measure how far down your sales pages your visitors scroll as a measure of the length of time your sales message can engage them for. Heat Map Tracker lets you study each and every user experience to help you understand how visitors interact with your website or certain pages on your web site.
- Unlimited session recording and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can measure user sessions on your pages for a day, a week or two, a month, or more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats lets you see how many total visitors, tracked pages and all sessions HeatMap Tracker has recorded for each project. You can easily see which pages your users are moving towards and how they are interacting with the content on each page, allowing you to spend more time on improving pages that users are more interested in. You can also access regional demographics of all visitors and discover which part of the world they are visiting from.
The image below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
Below are just a few of the testimonials and feedback users have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your results:
- Understand what’s working (i.e. where visitors click) and what doesn’t work (where people aren’t clicking). For example, are people engaging with your videos? Are they clicking on images thinking that they link to somewhere else?
- Get ideas on ways to improve your landing pages, signup forms, shopping cart, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Creating “above the fold” testing to improve your website’s “first impression”, or optimize the impact of your website’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify if a content section should be included, redesigned, or removed.
- Create “before” and “after” case studies for digital services.
- Analyze if visitors prefer to click on images vs buttons vs text links, and how specific user segments interact within your website.
- Investigate suspected site security and vulnerabilities.
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for delivering exceptional product quality and product support. The member download area contains video tutorials for installing and setting up the software.
HeatMapTracker comes in three versions:
- Basic (Single) License – Allows you to use on one domain. Cost = $197.00 One-time.
- Professional License – Use on up to ten domains. Cost = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser session replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency license lets you install the software on unlimited sites, create client sub-accounts, and set up automated PayPal client invoicing, making it an ideal solutions for digital agencies. Cost = $497.00 One-off payment.
Note: The cost of purchasing this product can vary, depending on whether there are any promotions or limited-time special offers. The price above was current at the time this review was written. This may not be the actual price set by the product developer when you visit the website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Services such as Google Analytics provide important metrics on things such as the number of people finding your pages, how they are finding it and what they do during their visits. However, to really gain deeper insights into how your site and your content is helping your visitors to interact with your business online, then a heat map analytics application can be very practical.
We recommend that you consider buying a license of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and for increasing your web sales.
For more information, visit the software website: HeatMap Tracker – Live ClickTracking & Heat Map Tracking Plugin
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