The ability to understand visitor behavior is absolutely vital to the success of your business online.
The old management adage “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening on your site, how will you know what needs to be improved?
Website users have looked for accurate tools to track and analyze visitor behavior since web sites first appeared. From simple tracking counters, to very powerful analytical tools like Google Analytics which record very granular key information.
Learning about user behaviour is very important for a successful web site, not just because it allows you to understand what visitors are doing so you can better your performance, but research also proves that past visitor behavior is the most reliable predictor of future behaviour. It’s an even more more reliable predictor in fact, than visitor demographics.
While being able to view statistical data such as how many web visitors are visiting your site, what pages they are landing on and leaving from, how long they are remaining on your site for, what keywords people are searching for, page views, referring web sites, and so on, is highly useful, wouldn’t it be fantastic to be able to track precisely what visitors are clicking on, where on your site they are visiting the longest for, what hyperlinks they are clicking on, what areas of your page visitors are browsing, and so on?
Fortunately, heat map technology makes this easy and possible. Web heat maps are used to review areas of a web site page most frequently scanned by web visitors. Web heat maps can also be used alongside other forms of web analytics and session replay software.
If you own a WordPress web site, then you can easily add heatmap tracking with recorded visitor session replays to your arsenal of key website analysis tools with an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that visually tracks your website visitors’ entire session and generates instant heatmaps that show precisely where they click and where they scroll throughout your site content.
HeatMapTracker software enables you to see your website from your visitor’s perspective.
Learn more here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your users are engaging with your site, the more you can improve your website’s user experience. Imagine knowing the specific challenges that are preventing your readers from fully benefiting from your site, like confusing site navigation layouts, or disruptive ads. As a site owner, you can encourage your readers to perform certain actions, such as opting into a newsletter or click on certain links.
While Google Analytics has its overlay feature that can give you an idea of what links on your page are being clicked, a heat map will also show you any clicks that users are making on your page, whether these are links or not. This is important because if a heatmap analysis reveals that readers are clicking on an image which they think is a link, but turns out not to be a link, you could quickly remedy this by linking the image to the destination your users are trying to get to, or make it clear to your visitors that the image is just a graphic.
In short, heatmaps can be one of the best methods to test your site design, measure how navigatable your site is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to monitor visitor behavior on your website:
Observe Everything Users Are Doing On Your Web Site
Heat Map Tracker creates a playback video of every visitor session on your website, allowing you to view all page clicks, eye-tracking and page scrolling.
Full Control Without Limitations
The script is self-hosted, giving you unlimited session recording and playbacks.
Free Upgrades And Enhancements
There is a one-off investment to own the HeatMapTracker script, which then entitles you to receive unlimited software upgrades and new features for life.
Additional benefits include the following:
- Improve Site Usability: By seeing how visitors use your website, you can uncover problem areas that prevent visitors from taking desired actions and optimize your site.
- No More Guessing Visitor Behavior: The screen video playbacks of your users’ browsing sessions let you observe exactly what takes place on your website. Heat Maps let you see exactly which buttons and links users click on, where they are drawn to most on your site, how long they hover on a specific spot, how quickly they scroll down your content and more! No more guessing or hoping … just pure data of what takes place when people visit your web pages.
- Increase Online Sales: Heat Map Tracker helps you increase visitor interaction with your business, which improves online sales and conversions. There are a number of ways to do this and we’ll go over several of these in the “Tips” section later in this review.
Features
Heat Map Tracker offers many great features for WordPress users. Here are just some of these:
- Fast and easy to install and configure. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and observe how far down the page your users scroll down to as a measure of the length of time your sales message can keep them engaged. HeatMap Tracker lets you analyze each and every user session to help you see how visitors interact with your website or specific pages on the site.
- Unlimited session recording and session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can spy on visitors on your pages for a few days, a few weeks, a month, or more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view total visitors, tracked pages and all sessions HeatMapTracker has recorded for each project. You can easily see the top pages your readers are moving towards and how they are interacting with the content on each page, allowing you to spend more time on improving pages that users are more interested in. You can also access regional demographics of all visitors and discover where they are visiting from.
Additional software features:
The chart below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials and feedback that plugin customers have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your business:
- Learn what’s working (i.e. where visitors click) and what doesn’t work (where people aren’t clicking). For example, are people engaging with your videos? Are they clicking on images assuming that they are links to another location?
- Get useful information on ways to improve your landing pages, signup forms, sales funnel, screen resolution, etc.
- Get practical data on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Perform “above the fold” testing to improve your website’s “first impression”, or maximize the impact of the home page’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify if a section of your content should be inserted, edited, or removed.
- Create “before” and “after” comparison reports for web services.
- Test if users tend to click on images vs buttons versus text links, and how particular user segments interact with your website.
- Investigate potential site security threats or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a well-known internet marketer with a solid reputation for providing robust product quality and support. The members area contains video tutorials for installing and configuring the software.
Product Cost
HeatMap Tracker comes in three editions:
- Basic License – Use on 1 site. Price = $197.00 Single Payment.
- Professional (Multiple) License – Use on up to ten sites. Price = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the other editions (click tracking, heat maps, browser recording, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency license lets you install the software on as many sites as you need, create client sub-accounts, and set up automated PayPal client invoicing, making it ideal for digital marketing agencies. Cost = $497.00 One-time.
Note: Pricing details of the HeatMap Tracker product depends on whether there are any promotions or limited-time specials being offered. When we last checked, the product is being retailed for the pricing shown above. This may or may not be the actual price set by the plugin developer when you visit the website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing information:
Additional Software Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Services like Google Analytics provide very useful information on things such as the number of people finding your pages, how they find it and what they do during their visits. However, if you want to truly gain an understanding into how your web site and its content is helping your visitors to connect with your digital presence, then a heat map analytics application can be a great way to do so.
We recommend that you consider purchasing a license of Heat Map Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and to make more web sales.
For more information, check out the software here: Heat Map Tracker – Live Click-Tracking & HeatMap Tracking Software
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