HeatMapTracker – Heat Map Software

Heat Map Tracker records visitor clicks, helps you analyze visitor behavior on your web pages, improves conversion, and helps improve your website results …

Being able to track the behavior of visitors on your web site is most important to the success of your business online.

The old management saying “if you can’t measure it, you can’t manage it” is as important in the digital age as ever. If you don’t know what is happening when users arrive on your website, how would you know what needs to be improved?

People have looked for ways to track and analyze what is happening since web sites first appeared. From basic counters that track how many people have viewed your page, to very sophisticated and powerful statistical tracking software like Google Analytics that can track and display incredibly detailed information.

Measuring user behaviour is very important for the success of your digital business, not only because it enables you to understand what visitors are doing so you can improve your results, but it’s also been shown over and over that past visitor behavior is the most reliable predictor of future behaviour. More reliable, in fact, than knowing visitor demographics.

Although the ability to view statistical details like how many web visitors are visiting your site, which pages they are arriving on and departing from, how long they are staying on your site for, which keywords people are searching for, page views, referring pages, etc …, is highly important, wouldn’t it be fantastic to be able to view exactly what visitors are reading, where on your site they are staying the longest time on, what links they are clicking on, which parts of the content visitors are pausing to read more about, and so on?

Fortunately, heat map technology makes this easy. Website heatmaps can be used for displaying areas on a web page that web visitors scan most frequently. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay software technologies.

HeatMap Tracker

If you use WordPress, then it’s easy to add heat map tracking with recorded session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software application.

HeatMapTracker – Live ClickTracking & HeatMap Tracker

HeatMapTracker

(HeatMap Tracker)

Software Description

Heat Map Tracker is technically not a WordPress plugin, but a software program that works with WordPress and that lets you visually record your site visitors’ entire journey and creates instant heatmaps showing where they are clicking and where they are scrolling on your site content.

Heat Map Tracker

The HeatMapTracker software also lets you look over the shoulders of everyone who visits your site.

HeatMapTracker

Go here to learn more about the software: Heat Map Tracker

Benefits Of Using Heat Map Tracker

The better you know how your readers interact with your web site, the more you can improve your website’s user experience. Imagine knowing the specific challenges that have been preventing your site visitors from fully benefiting from your website, such as confusing site navigation layouts, or disruptive adverts. As the website owner, you can guide your visitors to perform certain actions, such as opting into your newsletter or clicking on specific links or buttons.

While Google Analytics has its overlay feature that can give you an idea of what links on your web page are being clicked, a heat map can show you any clicks that users are making on your page, regardless of whether these are actual links or not. This is a significant benefit because if a heat map report reveals that readers are clicking on an image which they imagine to be a link, but happens to not be a hyperlinked image, you could quickly repair this by linking the image to the destination your readers are trying to get to, or let your readers know that the image is just a graphic.

Heat maps, therefore, are one of the best methods to test the design of your website, measure how navigatable your site is and help to improve conversions.

Here are just some of the benefits of using HeatMap Tracker to track user behaviour on your website:

See Everything Users Do On Your Website

Heat Map Tracker creates a playback video of every user browsing movement on your site, allowing you to see all which page elements are being clicked, eye-tracking and page scrolls.

Complete Control Without Restrictions

The script is hosted on your own server, giving you unrestricted session recordings and pageviews.

Unlimited Upgrades & Enhancements

There is a one-time cost to own the script, after which you are then entitled to receive unlimited updates and added features for free.

Some additional benefits include the following:

  • Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they use your website, you can identify problem areas that prevent users from progressing to the end of your sales funnel and optimize your site.
  • Stop Guessing User Behavior: The screen video recordings of your users’ browser sessions reveal exactly what happens on your web site. Screen overlays let you know exactly which links and buttons users click on, where they are drawn to most on your website, how long they hover in a particular section, how far and quickly they scroll down your site and more! No more guessing or hoping … just pure data of what takes place when users visit your web pages.
  • Increase Visitor Engagement: HeatMap Tracker helps you increase visitor interaction with your business, which increases your online sales and conversions. There are many ways to do this and we present some of these in the “Tips” section later in this review.

Features

HeatMap Tracker provides many features for site owners. Here are just a few of these:

  • Fast and easy to install and configure. Be up and running in no time.
  • View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors look at and monitor how far down the page your users scroll as a measure of how long your web copy can retain their attention. Heat Map Tracker lets you study every single user session to see how visitors interact with your site or particular pages on your website.
  • Unlimited visitor recording and visitor session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can spy on users on your site for a few days, a few weeks, a month, or even more!
  • In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view total visitors, tracked pages and total recorded sessions Heat Map Tracker has recorded for all projects. You can easily see the top pages your visitors are moving towards and how they interact with the content on each page, allowing you to spend more time on the content that your users care about. You can also analyze regional location data of all visitors and discover where they are visiting from.

Heat Map Tracker

Additional software features:

The image below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:

Heat Map Tracker

Testimonials

Below are a few of the testimonials that customers have provided for HeatMapTracker:

“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.

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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC

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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com

HeatMap Tracker – Useful Tips

Here are just some of the many ways you can use HeatMapTracker on your website to improve your business:

  • Learn what’s working (i.e. where users click) and what doesn’t work (where users aren’t going to). For example, are people watching your videos? Are they clicking on images assuming that they are links to somewhere else?
  • Get ideas on ways to refine your landing pages, signup forms, subscriptions, navigation, etc.
  • Get insights on ways to create A/B split testing to improve results
  • Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
  • Performing “above the fold” tests to improve your home page’s “first impression”, or optimize the impact of the home page’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
  • Identify if an element on the page should be added, edited, or deleted.
  • Create “before” and “after” case studies for web-related services.
  • Compare if visitors prefer to click on images versus buttons versus text links, and how particular user segments interact within your web site.
  • Investigate potential website security threats or vulnerabilities.

Support

HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a respected online marketer with a solid reputation for providing exceptional product quality and product support. The members area contains video tutorials for installing and setting up the software.

Product Cost

Heat Map Tracker comes in 3 versions:

  • Basic (Single) License – Single use only. Cost = $197.00 One-off payment.
  • Professional (Multiple) License – Licensed for up to ten sites. Price = $297.00 Single Payment.
  • White-Label) License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser session recording, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency license lets you install the plugin on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for digital marketing agencies. Price = $497.00 One-off payment.

Note: Pricing details of HeatMapTracker can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the product is being retailed for the prices shown above. This may not be the actual pricing charged by the plugin developer when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.

Check the plugin’s website for current pricing details:

Additional Software Info

For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker software website.

We Recommend

Services like Google Analytics can provide useful information on things such as the number of people arriving on your site, how they find it and what they do whilst visiting your web site. However, to really gain deep knowledge into how your site and its content is helping your visitors to engage with your digital presence, then a heat map analytics tool can be a great way to do this.

We recommend that you consider purchasing a license of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, visitor engagement and for increasing web sales.

Heat Map Tracker

For more information, visit the software website: HeatMapTracker – Live Click-Tracking & Heat Map Tracking Plugin

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Originally published as HeatMapTracker – Heat Map Software.