HeatMapTracker – Heat Map Software

Heat Map Tracker records visitor clicks, helps you analyze visitor behavior on your web pages, improves conversion, and helps improve your website results …

Being able to track the behavior of visitors and users on your web site is absolutely vital to the success of your digital presence.

The old management saying “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is going on on your web site, then how can you know what aspects of your website can be improved?

Website users have been looking for ways to track and analyze visitor behavior since web sites were first developed. From simple counters that track the number of visitors, to powerful analytical tools like Google Analytics and other applications which track an exceptional amount of key information.

Tracking user behavior is vitally important for the success of your digital business, not only because it allows you to understand what visitors are doing so you can improve your performance, but testing also shows that previous visitor behavior is the best predictor of future behaviour. It’s an even better indicator, in fact, than knowing demographics.

Although the ability to track valuable metrics like the number of visitors are arriving on your web site, what pages they are arriving on and departing from, how long they are remaining on your website for, keyword searches, unique page views, referring websites, and so on, is highly useful, wouldn’t it also be useful to be able to know exactly what visitors are reading, where on your pages they are staying the longest for, which hyperlinks they are clicking on, which parts of the site visitors are reading, and so on?

Fortunately, heatmap tracking technology makes this easy. Website heatmaps are used to display areas in a web site page most frequently scanned by visitors. Web heat maps are also often used alongside other forms of web analytics and session replay software technologies.

Heat Map Tracker

If you own a WordPress-powered website, then you can easily add heat map tracking and session replays to your business tool box using a simple to use and quite inexpensive WordPress-compatible software application.

Heat Map Tracker – Live Click Tracking & HeatMap Tracker

HeatMapTracker

(HeatMap Tracker)

Description

Heat Map Tracker is technically not a WordPress plugin, but a software application that works with WordPress (and other applications) and that lets you visually track your website users’ every movement and generates instant heat maps showing where users are clicking and where they scroll throughout your site content.

Heat Map Tracker

The HeatMapTracker application also enables you to look over the shoulders of everyone who visits your web site.

HeatMapTracker

Go here to learn more: HeatMapTracker

Benefits Of Using HeatMap Tracker

The better you know how your visitors engage with your site, the more you can improve your site’s user experience. Imagine knowing the specific issues that are preventing your readers from fully engaging with your site, like unclear navigation elements, or disruptive adverts. As the website owner, you can help your site visitors to perform certain actions, such as join a newsletter or clicking on specific links or buttons.

Although Google Analytics has an overlay feature which can show you which links on your page are being clicked, a heat map can reveal any clicks that users are making on your site, regardless of whether they are links or not. This is an important benefit because if a heatmap report helps you discover that visitors are clicking on a graphic element which they imagine to be a link, but happens to not be a link, you would be able to quickly remedy this by adding a link to the image, or let your readers know that the image is just a design element.

Heat maps, therefore, are one of the best methods to test your site design, assess how navigatable your content is and improve conversions.

Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor visitor behaviour on your site:

Record Everything Users Are Doing On Your Web Site

Heat Map Tracker records every browsing movement on your website, enabling you to monitor all page clicks, eye-tracking and page scrolling.

Complete Control Without Restrictions

The application is self-hosted, giving you no restrictions on recordings and pageviews.

Free Upgrades And Enhancements

There is a one-time cost to own the software, which entitles you to receive unlimited application updates and future enhancements for life.

Additional benefits include:

  • Improve Your Marketing Efforts: By seeing how visitors navigate your web pages, you can spot challenges that prevent users from taking desired actions and optimize your site.
  • Stop Guessing User Behaviour: The screen video recordings of your visitors’ sessions allow you to observe exactly what is happening on your web pages. Click overlays let you know exactly which elements visitors click on, where they are drawn to most on your site, how long they stay in a particular location, how far and quickly they travel down your content and more! No more guessing or hoping … just accurate evidence of what takes place when visitors explore your website.
  • Increase Online Sales: Heat Map Tracker helps you increase visitor interaction with your business, which creates better sales and conversions. There are many ways to do this and we’ll list a number of these in the “Tips” section later in this review.

Software Features

HeatMap Tracker includes many great features for website owners. Here are just some of these:

  • Quick and easy to install and configure. Ready to use in no time.
  • View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your site visitors eyes are drawn to and see how far down your sales pages your visitors scroll down to as a benchmark of how long your web copy can retain their attention. HeatMap Tracker lets you analyze every single visitor action to help you learn how visitors interact with your website or some pages on the web site.
  • Unlimited session recording and user session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With Heat Map Tracker you can spy on user sessions on your website for one day, a few weeks, a month, etc.
  • In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total sessions the heat map analytics software has recorded for all projects. You can easily see which pages your readers are moving towards and how they are interacting with the content on each page, allowing you to invest more time on pages that your readers are more interested in. You can also see regional demographics of all visitors and see which part of the world they are visiting from.

HeatMap Tracker

Additional features:

The chart below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:

HeatMapTracker

User Testimonials

Below are a few of the testimonials plugin users have written about HeatMapTracker:

“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.

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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC

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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com

HeatMapTracker Useful Tips

Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your results:

  • Discover what works (i.e. where users click) and what’s not working (where users are not going to). For example, are users watching your videos? Are they clicking on graphic elements believing that they may link to somewhere else?
  • Get ideas on ways to optimize your landing pages, sign-up forms, sales funnel, screen resolution, etc.
  • Get practical data on ways to create A/B split testing to improve results
  • Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
  • Creating “above the fold” experiments to improve your landing page’s visitor impact, or optimize the impact of your home page’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
  • Identify if any content should be added, changed, or taken out.
  • Create “before” and “after” comparison reports for online marketing services.
  • Test if visitors prefer to click images vs buttons versus text links, and how specific user segments engage within your web site.
  • Diagnose confirmed website security or vulnerabilities.

Support

Heat Map Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a well-known online marketer with a solid reputation for providing great products and support. The members area contains video instructions for installing and setting up the software.

Software Cost

Heat Map Tracker is available in 3 editions:

  • Basic (Single) License – Installs on one website. Price = $197.00 One-time.
  • Professional License – Installs on up to ten sites. Price = $297.00 Single Payment.
  • White Label Branding License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heatmaps, browser session recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for web agencies. Cost = $497.00 One-off payment.

Please Note: The cost of purchasing Heat Map Tracker can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the software is selling for the prices shown above. This may not be the actual price charged by the plugin author when you visit the product website and there may be additional upsells or one-time offers after purchasing.

Check the plugin’s website for current pricing details:

Additional Info

For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.

We Recommend

Analytics services such as Google Analytics can provide useful data on things such as the number of people coming to your website, how they find it and what they are doing whilst visiting your website. However, if you want to really gain an understanding into how your web site and your content is being used by your visitors to interact with your digital presence, then a heat map analytics service can be very practical.

We recommend that you consider getting a copy of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your site’s user-experience, engagement and for increasing web sales.

Heat Map Tracker

For more information, check out the software here: HeatMapTracker – Real-Time ClickTracking And Heat Map Tracking Software

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Author: Martin Aranovitch

Martin Aranovitch is the owner of WPCompendium.org and the author of The WordPress User Manual. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as HeatMapTracker – Heat Map Software.