Being able to track, monitor and understand the behavior of visitors on your web site is absolutely vital to your online success.
The saying “if you can’t measure it, you can’t manage it” is as true in the digital age as ever. If you don’t know what is going on on your site, how would you know what needs to be improved?
Business owners have looked for useful tools to track and understand what visitors are going to do in their web pages since web sites were first introduced. From simple tracking counters, to powerful statistical tracking tools like Google Analytics and other applications that can deliver granular metrics.
Measuring user behaviour is very important for the success of your web site, not only because it enables you to understand what visitors are doing so you can better your results, but research also proves that past user behaviour is the best indicator of future behavior. It’s an even better indicator, in fact, than demographics.
While the ability to see valuable metrics such as the number of web visitors are landing on your site, what pages they are coming and leaving from, how long they are staying on your site for, which terms are being searched for, page views, referring pages, etc …, is highly essential, wouldn’t it be excellent to be able to track precisely what users are clicking on, where on your site they are navigating through, what hyperlinks they are clicking on, which parts of your page they are pausing to read more about, and more?
Fortunately, heatmap tracking technology makes this easy. Web heatmaps can be used for displaying areas on a website page most frequently scanned by visitors. Web heatmaps are also often integrated with other forms of web analytic software and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking with recorded session replays to your collection of essential online analysis tools with a simple to use and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that lets you visually record your site visitors’ every movement and creates live heat maps that show precisely where they are clicking and where they scroll throughout your site content.
HeatMapTracker software also enables you to look over the shoulders of everyone who visits your web site.
Go here to learn more about the software: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your users are interacting with your content, the more you can improve your site’s user experience. Imagine knowing the specific issues that have been preventing your readers from fully accessing your website, such as confusing navigation layouts, or disruptive ads. As a website owner, you can encourage your readers to complete certain actions, such as join a newsletter or click on certain links or buttons.
While Google Analytics has its overlay feature that can show you which links on your page visitors are clicking, a heatmap can reveal any clicks that users are making on your site, regardless of whether these are actual links or not. This is important because if a heatmap analysis reveals that readers are clicking on an image that they think is a link, but turns out not to be a link, you could easily fix this by adding a link to the image, or let your users know that the image is not a link.
Heat maps, therefore, can be one of the most useful ways to test the design of your website, see how navigatable your site is and help to improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to monitor user behaviour on your website:
Monitor Everything Users Are Doing On Your Site
HeatMapTracker captures every visitor movement on your site, allowing you to view all page clicks, eye-tracking and page scrolls.
Complete Control With No Restrictions
The software is self-hosted, giving you no limits on session recording and pageviews.
Lifetime Upgrades And Enhancements
There is a one-off cost to buy the application, after which you are then entitled to receive free updates and all future enhancements.
Additional benefits of the application include:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your web site, you can identify issues that prevent users from taking desired actions and improve your sales process.
- No More Guessing User Behaviour: The screen video recordings of your users’ sessions let you see precisely what takes place on your site. Click overlays let you know exactly which links and buttons users click on, which areas they are drawn to most on your website, how long they choose to stay on a particular area, how quickly they navigate down your content and more! No more guesses or making wrong assumptions … just factual data of what goes on when visitors navigate around your website.
- Increase Online Sales: HeatMapTracker lets you increase user interaction with your business, which increases your online sales and conversions. There are many ways to achieve this and we discuss several of these in the “Tips” section further below.
Software Features
HeatMap Tracker provides many features for site owners. Here are just some of these:
- Fast and simple to install and set up. Be up and running in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your virtual real estate visitors look at and measure how far down the page your users read down to as an average of the length of time your web copy can engage them for. HeatMapTracker lets you review and analyze each and every user session to see how visitors interact with your site or certain pages on the web site.
- Unlimited visitor screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can measure user sessions on your website for a day, 1 week, a month, etc.
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all sessions HeatMap Tracker has recorded for each project. You can quickly see the top pages your users are gravitating towards and how they interact with each page’s content, allowing you to invest more time on the content that your users care about. You can also see regional demographic data of all visitors and discover where they are coming from.
Additional features:
The chart below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are just some testimonials and comments users have submitted for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your results:
- Learn what’s working (i.e. where visitors click) and what’s not working (where users are not going to). For example, are people engaging with your videos? Are they clicking on images assuming that these are links to another section?
- Get actionable information on how to optimize your landing pages, signup forms, checkout processes, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Performing “above the fold” experimentation to improve your website’s “first impression”, or optimize the impact of the site’s real estate elements on your readers, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether an element on the page should be included, changed, or deleted.
- Create “before” and “after” case studies for digital marketing services.
- Compare whether visitors prefer to click images vs buttons vs text links, and how specific user segments engage within your website.
- Diagnose confirmed website security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a recognized online marketer with a solid reputation for delivering great products and support. The member download area includes video instructions for installing and configuring the software.
Product Pricing
Heat Map Tracker comes in 3 versions:
- Basic License – Single use only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to 10 domains. Price = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, session recording, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency license allows you to install the software on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for digital marketing agencies. Cost = $497.00 Single Payment.
Note: Current pricing for the HeatMapTracker software depends on whether there are any promotions or limited-time specials being offered. The above reflects the pricing at the time this article was written. This may not be the actual pricing set by the plugin developer when you visit the plugin site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current price:
Additional Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services like Google Analytics provide great metrics on things such as the number of people arriving on your pages, how they find it and what they do during their visits. However, if you want to really gain an insight into how your website and its content is helping your visitors to engage with your business online, then a heat map analytics tool can be a very practical way to do so.
We recommend that you consider getting a copy of HeatMap Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, engagement and for increasing your online sales.
To learn more, check out the software here: HeatMapTracker – Live Click-Tracking And HeatMap Tracking Software
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