Being able to track and see the behavior of visitors on your website is absolutely vital to the success of your business online.
The adage “if you can’t measure it, you can’t manage it” is as true today as it has ever been. If you don’t know what is going on on your website, how can you improve your results?
Website users have been searching for ways to track and understand user behaviour since web sites were first introduced. From basic tracking counters, to sophisticated and powerful statistical tracking tools like Google Analytics that track granular data.
Knowing user behavior is important for a successful online business marketing strategy, not only because it enables you to understand what visitors are doing so you can better your performance, but it’s also been proven over and over that previous consumer behaviour is the most reliable indicator of future behavior. Better, in fact, than demographics.
While being able to understand statistical details such as the number of unique web users are coming to your web site, which pages they are coming and leaving from, how long they are remaining on your site for, what keywords are being searched for, average page views, referring websites, and so on, is extremely essential, wouldn’t it be useful to track precisely what visitors are reading, where they are navigating through for the longest time periods, which hyperlinks they are clicking on, what parts of the site they are reading, and so on?
Fortunately, heatmap technology makes this easy. Website heat maps are used to help pinpoint areas on a web site page that online visitors scan most frequently. Web heatmaps can also be integrated with other forms of web analytics and session replay software.
If you use WordPress, then you can easily add heatmap tracking with recorded session replays to your collection of key business analysis tools using an easy-to-install and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that lets you track your web site visitors’ every movement and generates instant heat maps that show precisely where users click and where they scroll throughout your site content.
The HeatMapTracker analytics tool enables you to look over the shoulders of everyone who visits your web site.
For more details, visit the script site here: Heat Map Tracker
Benefits
The more accurate data you have about how your visitors engage with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your visitors from fully accessing your website, such as unclear site navigation elements, or disruptive adverts. As the website owner, you can guide your site visitors to perform certain actions, such as sign up to your newsletter or click on specific links or buttons.
Although Google Analytics has its overlay feature that can show you what links on a page users are clicking, a heatmap can reveal any clicks that users make on your site, whether these are links or not. This is important because if a heatmap report reveals that users are clicking on an image which they suppose to be a link, but is actually not a link, you can quickly remedy this by adding a link to the image, or make it crystal clear to your visitors that the image is not a link.
Heatmaps, therefore, are one of the best methods to test the design of your website, measure how readable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor user behaviour on your web site:
See Everything Users Do On Your Website
Heat Map Tracker captures every visitor session on your website, allowing you to see all page clicks, eye-tracking and page scrolling.
Complete Control Without Limitations
The application is self-hosted, giving you no-limit user recordings and playbacks.
Free Updates And Enhancements
There is a one-off cost to own the HeatMapTracker software, which then entitles you to receive unlimited script upgrades and new features for life.
Additional script benefits include the following:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they navigate your site, you can spot challenges preventing users from taking desired actions and improve visitor engagement.
- No More Guessing User Behavior: The video recordings of your users’ browsing sessions show you precisely what happens on your web site. Click overlays let you see exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they stay in a particular section, how far they navigate down your site and more! No more guessing or hoping … just pure metrics of what takes place when users come to your site.
- Increase Visitor Engagement: Heat Map Tracker lets you improve user engagement with your business, which improves your sales and conversion rates. There are a number of ways to do this and we’ll present several of these in the “Tips” section further below.
Software Features
HeatMap Tracker includes many unique features for website owners. Here are just some of these:
- Quick and simple to install and configure. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your site visitors look at and see how far down the page your visitors scroll as a benchmark of how long your website and/or sales copy can engage them for. Heat Map Tracker lets you analyze each and every user session to help you see how visitors interact with your site or some pages on your site.
- Unlimited visitor screen captures and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMapTracker you can spy on user sessions on your site for a few days, a week or two, a month, or more!
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view how many total visitors, tracked pages and total sessions HeatMapTracker has recorded for all projects. You can easily view the top pages your readers are moving towards and how they interact with the content on each page, allowing you to spend more time on improving content that your users care about. You can also monitor regional demographic data of your visitors and discover where they are visiting from.
Additional features:
The table below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are just a few of the testimonials that plugin customers have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the ways you can use HeatMapTracker on your website to improve your business:
- Understand what works (i.e. where users are clicking) and what doesn’t work (where people aren’t clicking). For example, are users watching your videos? Are they clicking on graphic elements assuming that they link to somewhere else?
- Get insights on how to improve your landing pages, sign up forms, shopping cart, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Perform “above the fold” tests to improve your site’s visitor impact, or optimize the impact of the site’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether a section of the content needs to be added, rearranged, or taken out.
- Produce “before” and “after” comparison reports for online marketing services.
- Test whether visitors prefer to click images vs buttons versus text links, and how particular user segments interact within your web site.
- Troubleshoot confirmed website security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing reliable products and support. The member download area contains video tutorials for installing and setting up the software.
Software Pricing
HeatMap Tracker comes in three separate editions:
- Basic (Single) License – Licensed for 1 website. Price = $197.00 One-off payment.
- Professional (Multiple) License – Use on up to ten websites. Price = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the other licenses (click tracking, heat maps, session recording, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency edition lets you install the software on unlimited sites, create client accounts, and set up automated PayPal client invoices, making it an ideal solutions for web service providers. Cost = $497.00 One-time.
Please Note: Current pricing for HeatMap Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the product retails for the pricing shown above. This may or may not be the actual price charged by the software seller when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest price:
Additional Software Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Services such as Google Analytics provide important data on things such as the number of people finding your website, how they are finding it and what they do during their visits. However, if you want to really gain a real-time understanding into how your site and its content is being used by your visitors to connect with your digital presence, then a heatmap analytics tool can be very practical.
We recommend that you consider buying a copy of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and to increase your sales.
To learn more, visit the software website: Heat Map Tracker – Real-Time Click-Tracking & HeatMap Tracking Plugin
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