HeatMapTracker – Heat Map Software

Heat Map Tracker records visitor clicks, helps you analyze visitor behavior on your web pages, improves conversion, and helps improve your website results …

Being able to track and monitor the behavior of visitors on your website or blog is absolutely vital to the success of your business online.

The management adage “if you can’t measure it, you can’t manage it” is as true in the digital age as ever. If you don’t know what is happening on your web site, how would you improve your online results?

Businesses have been looking for smart tools to track and analyze user behaviour since websites first appeared. From basic counters that track visitors, to very sophisticated and powerful statistical tracking tools like Google Analytics which can capture comprehensively detailed key metrics.

Learning about user behaviour is important for a successful digital marketing and content strategy, not only because it enables you to understand what visitors are doing so you can improve your performance, but research also shows that previous visitor behaviour is the most reliable predictor of future behaviour. It’s an even better predictor, in fact, than knowing demographics.

Although being able to understand key data like the number of web visitors are coming to your website, which pages they are landing on and leaving from, how long they are staying on your website for, which keywords are being searched for, unique page views, referring sites, etc …, is highly essential, wouldn’t it also be great to be able to know precisely what visitors are clicking on, where on your pages they are staying the longest period on, what links they are clicking on, which areas of your site they are most intrigued about, and so on?

Fortunately, heatmap technology makes this easy. Website heat maps have been used to monitor areas in a web page most frequently scanned by visitors. Web heat maps can also be integrated with other forms of web analytic software and session replay software technologies.

Heat Map Tracker

If you own a WordPress-powered website, then it’s easy to add heat map tracking and recorded visitor session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software tool.

HeatMapTracker – Live Click Tracking & HeatMap Tracker

Heat Map Tracker

(HeatMap Tracker)

Description

HeatMap Tracker is not technically a WordPress plugin, but a software that works with WordPress and that visually records your site visitors’ complete session and generates instant heat maps showing precisely where they click and where they scroll throughout your website.

HeatMapTracker

The HeatMapTracker analytics tool allows you to look over the shoulders of every person who comes to your web site.

HeatMap Tracker

Learn more about the software here: HeatMap Tracker

Benefits

The better you know how your readers are engaging with your website, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your prospects from fully engaging with your website, such as unclear navigation elements, or disruptive adverts. As a website owner, you can guide your users to perform certain actions, such as joining a newsletter or clicking on specific links.

While Google Analytics has an overlay feature which can show you which links on your page are being clicked, a heat map can also show you any clicks that visitors are making on your page, whether these are actual links or not. This is important because if a heat map analysis helps you discover that visitors are clicking on an image that they think is a link, but happens to not be a link, you could easily edit this by adding a link to the image, or make it clear to your readers that the image is not a hyperlink.

In short, heatmaps are one of the most useful methods to test your site design, see how navigatable your site is and help to improve conversions.

Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor user behavior on your website:

Monitor Everything Users Are Doing On Your Web Site

Heat Map Tracker creates a video of every user browsing session on your website, allowing you to observe all page clicks, eye-tracking and scrolls.

Full Control Without Restrictions

The script allows you to self-host the technology, giving you no-limit recordings and pageviews.

Lifetime Upgrades & Enhancements

There is a one-off investment to purchase the software, which then entitles you to receive unlimited application updates and added features for life.

Some additional script benefits include:

  • Improve User Experience: By looking over the shoulders of your visitors as they use your site, you can discover issues preventing users from progressing to the end of your sales funnel and improve user engagement.
  • No More Guessing Visitor Behaviour: The video recordings of your visitors’ sessions let you understand exactly what happens on your site. Overlays let you see exactly which links and buttons users click on, which areas they are drawn to most on your website, how long they hover in a particular location, how quickly they navigate down your pages and more! No more guessing or assuming wrongly … just real data of what takes place when visitors explore your web pages.
  • Increase Website Sales: HeatMap Tracker lets you increase user engagement with your site, which improves sales and conversions. There are many ways to do this and we’ll list some of these in the “Tips” section further below.

Features

HeatMapTracker includes many features for site owners. Here are just some of these:

  • Quick and simple to install and implement. Be up and running in no time.
  • View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and observe how far down your page your visitors scroll down to as an indicator of how long your site can keep them interested. HeatMap Tracker lets you study each and every user action to see how visitors are interacting with your site or particular pages on your website.
  • Unlimited session screen captures and visitor session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMapTracker you can spy on visitor sessions on your website for a day, a couple of weeks, a month, or even more!
  • In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and all recorded sessions HeatMapTracker has recorded for each project. You can easily view which pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to invest more time on pages that your users are more interested in. You can also access regional demographics of your visitors and learn which part of the world they are coming from.

HeatMap Tracker

Additional features:

The chart below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:

Heat Map Tracker

Testimonials

Here are a couple of the testimonials and feedback that plugin customers have submitted regarding the HeatMap Tracker software:

“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.

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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC

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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com

HeatMap Tracker – Useful Tips

Here are just a few of the ways you can use HeatMap Tracker on your site to improve your results:

  • Discover what works (i.e. where visitors click) and what’s not working (where users are not going to). For example, are visitors watching your videos? Are they clicking on images thinking that these are links to somewhere else?
  • Get actionable data on how to refine your landing pages, signup forms, shopping cart, screen resolution, etc.
  • Get useful data on ways to create A/B split testing to improve results
  • Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
  • conduct “above the fold” experiments to improve your landing page’s visitor impact, or optimize the impact of the landing page’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
  • Identify whether any content should be added, reworked, or deleted.
  • Create “before” and “after” comparison reports for web services.
  • Test if visitors tend to click on images vs buttons vs text links, and how particular user segments interact within your website.
  • Analyze potential website security and vulnerabilities.

Product Support

Heat Map Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a recognized internet marketer with a solid reputation for delivering robust product quality and product support. The members area includes video instructions for installing and configuring the software.

Product Price

Heat Map Tracker is available in three versions:

  • Basic License – Single license only. Cost = $197.00 Single Payment.
  • Professional (Multiple) License – Installs on up to ten domains. Cost = $297.00 Single Payment.
  • Agency (Whitelabel License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser recording, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency license allows you to install the software on as many sites as you want, create client sub-accounts, and set up automated PayPal client invoices, making it an ideal solutions for web development service providers. Cost = $497.00 One-time.

Note: The price of the product can vary, depending on whether there are any promotions or limited-time special offers. The price shown above was current when this article was written. This may or may not be the actual price charged by the product developer when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.

Check the plugin’s website for the latest price here:

Additional Info

For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker software website.

We Recommend

Services such as Google Analytics can give you some useful data on things such as how many people are coming to your pages, how they find it and what they do whilst visiting your web pages. However, to really gain a real-time understanding into how your web site and your content is being used by your visitors to connect with your digital presence, then a heat map analytics application can be extremely practical.

We recommend that you consider getting a copy of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and to increase your web sales.

HeatMap Tracker

For complete details, check out the software here: Heat Map Tracker – Live ClickTracking & Heat Map Tracker

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Author: Martin Aranovitch

Martin Aranovitch is the owner of WPCompendium.org and the author of The WordPress User Manual. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as HeatMapTracker – Heat Map Software.