This article is part of an article series aimed at helping small business owners succeed online.
For more information about of the article series, go here:
In this article, we present some surprising WordPress usage statistics that will help you understand why millions of businesses around the world use WordPress and what kind of people and businesses are using WordPress today.
Statistics And Usage Of WordPress
- WordPress began in 2003.
- WordPress offers users two formats: a hosted platform (WordPress.com) and as a self-hosted, downloadable application (WordPress.org).
- 23 out of every one hundred new domains registered in the U.S. are for installing a new WordPress site.
- There are well over sixty million installations of WordPress. This number grows significantly everyday.
- WordPress powers over 30% of the internet. Over one-third of all websites worldwide are powered by WordPress.
- WordPress sites around the world publish an average of 24 posts per second.
- WordPress sites receive over 22 billion monthly pageviews.
- WordPress blogs receive around 50 million comments per month.
- WordPress has been translated into over 70 languages.
- More than 60% of all websites worldwide that use a CMS application are built with WordPress.
- Over 30,000,000 searches are made on Google each month for terms related to WordPress.
- The WordPress application is 100% free to download, use and modify. WordPress is distributed as an open source content management system.
- WordPress code is built and improved upon by volunteers. Thousands of people from all around the world are at work developing and improving WordPress every day.
- The WordPress application is continually being updated to address bugs and improve its features and security.
- WordPress delivers content online to visitors worldwide. WordPress has been translated and localized into over 70 international languages and dialects.
- WordPress currently makes available thousands of free WordPress plugins, themes, and widgets to WordPress users.
- There is practically no limit to what type of site you can build using WordPress.
WordPress Market Dominance
In simple terms, a content management system (CMS), is a web tool for non-technical users. It is designed to make it easy for non-technical website owners to add, modify and manage all content on their website.
WordPress began in 2003. It was originally a simple program developed by co-founders Matt Mullenweg and Mike Little. Since then, WordPress has become the widely-used self-hosted content management system (CMS) in the world, used on millions of sites and accessed by tens of millions of people every day.
WordPress is owned by Automattic.com, which currently employs around 300 people, all of whom are home-based. Despite its distributed model and so few employees, WordPress.com (the hosted version of the software) currently attracts more unique views per month than Facebook, Amazon, eBay, Yahoo, and Twitter …
(WordPress.com monthly uniques. Source: http://automattic.com/about)
Consider the following figures on WordPress:
WordPress is the world’s leading CMS platform and powers over 30% of the web …
(WordPress CMS usage stats. Source: trends.builtwith.com/cms)
In terms of CMS dominance, no other platform even comes close to WordPress …
(WordPress Market Share. Source: w3techs.com)
In fact, more and more websites and blogs are now being built on the WordPress CMS application.
WordPress is so popular, that keeping up with the latest statistics on WordPress is quite difficult because the data changes so frequently.
For example, at the time this article was written, this is the number of downloads of the latest WordPress version …
Note: The above download figures represents only the most recent version of WordPress. Around one third of all current users have not yet upgraded their WP installations to the latest release …
(WordPress versions currently in use. Source: https://wordpress.org/about/stats)
Even as this article was being written, the number of downloads has already grown. If you were to click on the link above and visit the WordPress download counter page, expect to see a significantly higher number of downloads … perhaps even an updated version, as the WordPress development team continually updates the software to fix security issues and bugs, and add new or improved features.
Regarding updates, WordPress has released over 100 new software updates since 2003 …
(Over one hundred new versions of WordPress have been released since 2003)
WordPress currently releases a new update every 3-4 months …
(WordPress regularly releases new version updates named after famous Jazz musicians)
An interesting fact, is that all major WordPress version releases have a tradition of being named in honor of famous Jazz musicians, eg:
- v.1.2 = Charles Mingus (May 22, 2004),
- v.2.2 = Stan Getz (May 16, 2007),
- v.2.9 = Carmen McRae (December 18, 2009),
- v.3.4 = Grant Green (June 13, 2012),
- v.4.1 = Dinah Washington (December 18, 2014),
- etc …
Who Is Using WordPress
A better question is who isn’t using WordPress nowadays? All different kinds of organizations and people from all walks of life use WordPress to publish content about every kind of topic imaginable.
Large brands, business of all sizes, technology companies, celebrities, sports stars, famous artists, colleges, government department sites, non-profit organizations – even nations use WordPress to run their official websites …
Here are just some of the many sites, companies and people who have chosen to use WordPress:
- Global Brands & Corporations: Aqua Hotels and Resorts, Dole, Panic, Group Bouygues, Mercedes-Benz, etc …
- Celebs, Politicians, Sports Stars, Actors & Musicians: Garth Brooks, Narendra Modi, Prime Minister of India, Lily Allen, Justin Bieber, The Sacramento Ballet, Riverdance, Dave Matthews Band, Channing Tatum, Jason Mraz, etc …
- Universities & Educational Institutions: Nicholls State University, Milwaukee School of Engineering’s Bridge, Washington University’s School of Law, MIT Sloan Management Review, etc.
- Magazines & Media: Tribune Media, New York Post, FiveThirtyEight, Dusty Cartridge, etc.
- Government Sites, Public Services & Humanitarian Organizations: Smithsonian Institution’s National Museum of African Art, Chicago Weather Center, São Paulo Carnival, CURE International, Ovarian Cancer National Alliance, etc.
Earlier, we mentioned that WordPress is available as a hosted application (WordPress.com) and as a self-hosted, downloadable software (WordPress.org).
- Businesses clearly prefer the self-hosted version, which can be installed in their domains and freely modified to suit their needs. In fact, most WordPress self-hosted installations are used for business activities.
- More than half of all WordPress users use the hosted version on WordPress.com
- In 2014, WordPress blogs (blogs hosted either on WordPress.com or externally-hosted WordPress sites) published on average 17 posts per second (around 1.5 million posts per day).
You can see a live map that lets you see blog post updates around the world in real-time …
WordPress.com – Activity
In other articles, we will present the main differences between WordPress.com (hosted) and WordPress.org (self-hosted) versions.
General Statistics About WordPress
WordPress users have access to over 37,000 WP plugins for free …
(WordPress.org plugin directory)
We have written a great article about plugins here:
WordPress users also have access to over 1,700 free themes from the WordPress theme directory …
(WordPress free themes repository)
For a detailed article about themes see this post:
WordPress In Different Languages
WordPress has been translated and localized into over 70 languages in addition to English …
Searching Online For WordPress
The search term “WordPress” alone receives around 2.7 million searches per month on Google. Including WordPress-related terms (e.g. “WP themes”, “WP plugins”, ”learn WordPress”, etc. brings the total number of online searches for WordPress terms to around 35 million …
(WP searches online)
If you compare searches for WordPress to other CMS platforms, WordPress is searched 5 x as much as Joomla and nine times more often than Drupal.
According to WordPress’ own “State of the Word” 2014 survey, 25% of all 33,000 WordPress users who answered the survey said that they make a full-time living off the WordPress CMS. An earlier survey conducted by WordPress (2012) also found that the average hourly rate of WordPress projects is around US$50.
You can find WordPress developers and designers for hire at freelancing sites like Upwork.com …
According to Upwork.com, the typical cost for WordPress jobs is around $10 – $500 …
As you can see, the growth and popularity of WordPress is expected to continue for a long time to come.
In other articles, we will explore the following:
- Why WordPress is an ideal platform for growing your business online,
- Dozens of great reasons why you should choose WordPress for your website or blog, including a detailed look at the unique benefits, features, and advantages of using the WordPress CMS platform,
- Ways to automate your business with WordPress,
- How to drive targeted visitors to your site, get more leads and subscribers, and how to sell more products and services with WordPress.
- Plus, we’ll be regularly posting loads of ”how to” tutorials and examples on how you can use WordPress to grow your business presence online, while also saving thousands of dollars on the costs of website development and website design.
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The above statistics were sourced from various locations around the web, including the following sites:
"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group