How To Create WooCommerce Coupon Codes For Your WordPress eCommerce Store

Learn how to create and use promotional coupons in WooCommerce to track sales and improve conversions in your WordPress eCommerce store.

How To Create WooCommerce Coupon Codes For Your WordPress eCommerce Store

How To Create WooCommerce Coupon Codes For Your WordPress eCommerce StoreDo you have a WordPress eCommerce store? If you have an online store or web shop that runs on WooCommerce, using coupons not only allows you to offer customers discounts on sales and promotions but also to track where your sales are coming from.

This step-by-step tutorial shows you how to create and use promotional coupons in WooCommerce to track sales and improve conversions in your WordPress eCommerce store.

WooCommerce Coupons

With the WooCommerce plugin installed, you can not only set up an ecommerce store that allows you to create manage coupons to offer discounts to your customers but you can also enhance the functionality of your coupons with a number of Woocommerce extensions created by the WooCommerce developer community.

Some of these coupon extensions include:

  • Smart Coupons – Enhance your coupon options and create gift certificates, store credit, coupons based on purchases, and more.
  • Coupon Shortcodes – Show coupon discount info using shortcodes. Render coupon information and content conditionally, based on the validity of coupons.
  • Group Coupons – Link coupon validity to WordPress users
  • WooCommerce Coupon Campaigns – Categorise coupons within coupon campaigns, making it easier to track the performance of a collection of coupons.
  • URL Coupons – Add a unique URL to a coupon code that automatically applies a discount and (optionally) adds products to the customer’s shopping cart.
  • Free Gift Coupons – Give away a free item to any customer who uses the coupon code.
  • Review for Discount – Reward reviewers with discount coupons.
  • WooCommerce Extended Coupon Features – adds additional functionality to the WooCommerce coupon system.
  • WooCommerce Bundle Style Coupons – Enables store owners to make a coupon only apply when all products required for it are in the cart.
  • Customer/Order/Coupon CSV Import Suite – Import both customers and orders into WooCommerce from a CSV file.
  • And more!

How To Create A Coupon

To create a new coupon, log into the Dashboard and go to WooCommerce > Coupons

WooCommerce > Coupons

(WooCommerce > Coupons)

Click on ‘Add Coupon’ …

Add coupon

(Add coupon)

In the Coupon data > General section, add the following details:

  1. Coupon Code – (see ‘Tracking Coupon Performance’ section below for guidelines on creating coupon codes that will help you track sales)
  2. Coupon Description – This description is for internal admin use only. Add a descriptive sentence (e.g. where will the coupon be used) and the coupon discount value.
  3. Discount type – Enter the correct discount type (Percentage Discount/Fixed Cart Discount/Fixed Product Discount)
  4. Coupon amount – Enter only the value of the coupon here (no percentage or dollar amount symbol)
  5. Coupon expiry date – If the coupon is meant to expire, enter its expiry date here, otherwise leave as is.

Add new coupon > Coupon data > General tab

(Add new coupon > Coupon data > General tab)

If you want to prevent customers from applying multiple coupon codes to their purchases, go to Coupon data > Usage restriction and tick the ‘Individual use only‘ checkbox . Otherwise, leave things as they are if you’re ok about customers using the coupon in conjunction with other coupons  …

Usage restriction tab

(Usage restriction tab)

Select whether to publish the coupon immediately or schedule it for activation at a future date, then click Publish

Coupons can be activated immediately or scheduled for a later date

(Coupons can be activated immediately or scheduled for a later date)

Your coupon should now be saved (or updated if you’re editing an existing coupon).

To view your new coupon, select WooCommerce > Coupons

Click WooCommerce > Coupons to view all coupons

(Click WooCommerce > Coupons to view all coupons)

Your new coupon will display in the Coupons table …

WooCommerce Table of Coupons

(WooCommerce Table of Coupons)

Information

Coupon codes are not case sensitive …

Coupon codes are not case sensitive

(Coupon codes are not case sensitive)

WooCommerce will recognize the coupon whether it gets entered in all caps, lowercase, sentence case, etc., so you can display your coupons however you prefer and customers will get their discounts …

Display your coupons using all caps, lowercase, sentence case, etc.

(Display your coupons using all caps, lowercase, sentence case, etc.)

Tracking Coupon Performance

You can track how your coupons perform inside the WordPress dashboard by going to WooCommerce > Reports and clicking on ‘Coupons by date’ tab …

WooCommerce reports - Coupons

(WooCommerce reports – Coupons)

You can also track how your coupons perform in Google Analytics (Conversions > Ecommerce >Marketing > Order Coupon) using a WooCommerce extension like WooCommerce Google Analytics Pro

Track coupon performance in Google Analytics

(Track coupon performance in Google Analytics)

The above methods show you how your coupons perform in terms of sales. With a little bit of planning, however, you can also use discount coupons to improve your marketing campaigns.

Coupon Planning

If you plan to use coupons in sales promotions and events or run print ads in magazinesand publictions where you offer discounts, consider using a different coupon code for each campaign. This way, you will not only be able to measure your sales but also track where sales came from.

Coupon Specifications

Developing guidelines and specifications for creating and implementing coupons help keep your marketing strategies consistent.

Here, for example, are some things to consider when creating a coupon:

  • Should the coupon expire after a certain period of time or number of sales, or will the coupon be allowed to be redeemed indefinitely?
  • How will you measure the effectivenes of different campaigns that use the same coupon code?
  • How will customers receive the coupon? (e.g. email newsletters, printed materials and advertising, etc.)
  • How will customers redeem the coupon? (e.g. in-store, online, over the phone, etc.)

Coupon Code Format

Part of your guidelines and specifications for creating coupons should include how you ‘format’ coupons for different events.  This way, everyone in your organization will be able to understand what the coupon means and which marketing campaign the coupon is associated with.

For example, if you promote at regular industry or trade events and offer a 15% coupon at these events, a simple format you can use is:

Event (or City) Name + Discount Code

For example:

  • SPRINGFIELD15
  • GREENVILLE15
  • RIVERSIDE15

Here is a format you can use to make coupon codes easier to track for special or annual sale events (e.g. Mother’s Day, Christmas, etc.):

Event|Discount|Year|Source

Let me show you an example of using this format to create a coupon for a special event (e.g. Boxing Day sale) …

BD4017MC

The above coupon code stands for:

  • BD = Boxing Day (Event)
  • 40 = Discount Amount (40%)
  • 17 = Year (2017)
  • MC = Mail Chimp (Sale source)

The above format lets you see at a glance that sales made using this coupon came from a MailChimp email broadcast promotion during Boxing Day 2017, where customers were offered a 40% discount …

Track marketing results using coupon codes

(Track marketing results using coupon codes)

Instead of using MC (MailChimp), you could also have used EM (email marketing) to differentiate it from a  similar campaign run during the same event using a different marketing method.

This is also shown in the results above, where:

  • bd4017mp – Used in an SMS marketing campaign (mp = mobile phones, i.e. the source of the sale).
  • bd4017 – Used on promotional banners and posts placed on the website to track sales made from visitors who arrived on the site organically on the day of the sale.

Coupon Codes – Additional Information

Coupons can be scheduled to turn on for future events …

WordPress treats WooCommerce Coupons as a custom post type. To learn about scheduling posts for future events (including custom posts like coupons) , see the tutorial below:

WooCommerce Coupons Tutorial

Additional Resources

Here are some additional articles and tips on using Coupons with WooCommerce:

We hope you have found this tutorial on how to create and use WooCommerce coupons in your WordPress eCommerce store useful.

How To Create WooCommerce Coupon Codes For Your WordPress eCommerce Store

Coupon image: Pixabay

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WordPress GDPR Plugins – General Data Protection Regulation Compliance

Learn about WordPress plugins that can help your website comply with General Data Protection Regulation (GDPR) requirements for new European Union laws on data protection …

GDPR – General Data Protection Regulation Compliance

WordPress GDPR Plugins - General Data Protection Regulation ComplianceAs well as making sure that your website complies with all laws and regulations governing how businesses operate online (see Is Your Website Legally Compliant?), new European Union laws on data protection require all website and webshop owners wherever they are located to comply with the European privacy regulations known as GDPR from May 25th, 2018 to avoid incurring hefty fines.

What Is The GDPR?

The General Data Protection Regulation (GDPR) is a regulation in European Union (EU) law on data protection and privacy for all EU individuals. It addresses the export of personal data outside the EU and aims to give control back to citizens and residents over their personal data …

(Source: Wikipedia)

Taking effect from May 25, 2018, the GDPR affects businesses of all sizes that collect, process, or store data of any citizen, resident, or individual within the European Union.

GDPR compliance requires all businesses and website owners who collect any information or personal data from EU individuals (including mobile apps) to have certain things in place, including documentation (e.g. privacy notice) on the website informing visitors that their information is being collected, the type of data being collected, why it’s being collected, and how long the information is being held for.

The GDPR also requires business to take additional steps to ensure any personal data it collects is protected. This includes:

  • Setting up internal plans and policies for data collection, data storage, and data access and being prepared for potential breaches of data.
  • Providing details to users before collecting data, including full disclosure of personal information purposes and time limits.
  • Making sure that consent forms are unchecked by default and have an easy confirmation process.
  • Listing contact information of your data privacy administrator clearly on your website.
  • Providing users the ability to send inquiries regarding their information and view, edit, or delete their personal information.
  • Having a process in place for easy data deletion and for handling data deletion requests in a timely manner.
  • Having a process in place to allow people to transfer or download their information (e.g. a CSV file).

Lack of compliance with GDPR rules can lead to significant fines.

For additional information about adding legal pages to your website, see the post below:

WordPress GDPR Plugins

With new data protection laws and privacy regulations having come into effect recently,  we thought it would be useful to let you know about some WordPress plugins that can assist you with GDPR compliance.

Warning

We are not lawyers and cannot give you legal advice about how GDPR will affect your website or your business. The plugins described below will not make your website GDPR compliant, they are only tools to assist in the process. Please seek advice from competent legal experts about GDPR compliance for your business.

WP GDPR

WP GDPR

(WP GDPR)

Plugin Description

WP GDPR is a free WordPress plugin that automates the administration process of handling user requests for information about their data.

The plugin creates a page where users can request access to their personal data stored on your website and provides you with an overview of these requests in the WordPress backend.

In the backend, you can also see which plugins collect personal data and require an ‘ask for approval’ checkbox.

When users ask to view their personal data, they receive an email with a unique URL that allows them to view, update and download all comments they have posted on your site,  and request for removal of any or all comments.

Thre plugin developers also offer premium add-ons for integration with plugins that collect user data and allow users to  view, update, and download their personal data or ask for its removal.

Plugin Installation

WP GDPR installs like any WordPress plugin (need help installing plugins? See this tutorial).

To install the plugin, go to the ‘Add Plugins’ screen (Plugins > Add Plugins), and type in ‘GDPR’ in the keyword search field. Locate the WP GDPR plugin and click on ‘Install Now’ …

Install WP GDPR

(Install WP GDPR)

After the plugin has been installed, click on ‘Activate’ ….

Activate WP GDPR

(Activate WP GDPR)

After the plugin has been installed and activated, you will see a new WP GDPR menu item on your main menu …

WP GDPR menu added

(WP GDPR menu added)

We’ll go through this menu in a moment. The plugin also creates a page where users can request access to their personal data.

To view this page, go to your Pages screen, find the plugin page and click on ‘View’ …

The plugin creates a new 'GDPR request personal data' page

(The plugin creates a new ‘GDPR request personal data’ page)

You can point users to this page and they will be able to enter their email, tick a consent checkbox and submit a request for information about any personal data stored on your website …

'GDPR request personal data' page

(‘GDPR request personal data’ page)

The plugin also places a GDPR consent notice and checkbox below every post comments field …

GDPR consent notice and checkbox

(GDPR consent notice and checkbox)

Plugin Usage

When users want to access information about their data, they visit the GDPR request page and submit a request …

Users submit a request for personal data(Users submit a request for personal data)

The plugin then sends the user an email with a link where they can view what personal data has been stored on your site …

GDPR request email confirmation notice

(GDPR request email confirmation notice)

In your WordPress backend, you can see a list of data requests by clicking on the WP GDPR > List of data requests menu …

WP GDPR menu - List of data requests

(WP GDPR menu – List of data requests)

This brings up a list of all users that requested information with a status of their request …

List of user requests

(List of user requests)

The user receives an email with a link they can click on to check their personal data …

User request email

(User request email)

Clicking on the button takes the user to a page on your site where they can view data stored on your site (e.g. comments) and either send your site administrator  a delete request for any or all of the data, or download it to a CSV file …

Users can view what data is stored on your website

(Users can view what data is stored on your website)

You can view delete requests by going to the WP GDPR menu and selecting ‘List of delete requests’ …

WP GDPR menu - List of delete requests

(WP GDPR menu – List of delete requests)

This brings up a list of all delete requests. The site administrator can then delete personal data or make personal data anonymous …

List of delete requests

(List of delete requests)

To view a list of all plugins that collect personal user data, click on ‘List of plugins’ …

WP GDPR menu - List of plugins

(WP GDPR menu – List of plugins)

This brings up a list of all plugins that store user data …

List of plugins

(List of plugins)

To configure the plugin’s settings, click on ‘Settings’ …

WP GDPR menu - Settings

(WP GDPR menu – Settings)

This lets you edit the wording of comment forms and the personal data request page, hide comments, send notifications and requests to your DPO’s (Data Protection Officer) email address, etc. …

WP GDPR plugin settings

(WP GDPR plugin settings)

Useful Tip

Remember to update your Privacy Policy page and add a link to the page in your GDPR form’s privacy policy text …

Add a link to your Privacy Policy page

(Add a link to your Privacy Policy page)

Also, remember to add your GDPR page to your Legal Pages section (you can create a custom menu to do this) …

Add your GDPR page to your Legal Pages section

(Add your GDPR page to your Legal Pages section)

If you need help using the plugin, see the ‘Help’ section of the WP GDPR menu …

WP GDPR menu - Help

(WP GDPR menu – Help)

As you can see, this a useful plugin for automating and assisting the process of receiving and sending notifications about user data requests.

For more details, visit the plugin website: WP GDPR

There are other WordPress GDPR plugins you can also look at …

WP GDPR Compliance

WP GDPR Compliance

(WP GDPR Compliance)

WP GDPR Compliance is another free WordPress GDPR compliance plugin you can install that will assist website owners and online shops to comply with European provacy regulations.

Once installed, the plugin provides integrations with other plugins that collect personal data of your site users …

WP GDPR Compliance - Integrations screen

(WP GDPR Compliance – Integrations screen)

The plugin also provides a Checklist to help you assess what private data you collect on your website with useful tips on how to comply with GDPR requirements, and a Settings tab …

WP GDPR Compliance - Checklist

(WP GDPR Compliance – Checklist)

For more details, visit the plugin website here: WP GDPR Compliance

If you need more information about adding legal pages to your website or plugins you can use to add legal forms to your site, see the tutorial below:

Useful Information

Don’t assume that GDPR laws and regulations don’t apply to you if you live outside the European Union. To learn more about the GDPR and how it can affect your business, see the resources below. Once again, we strongly recommend that you seek competent legal advice from experts on this matter.

We hope you have found the above information on GDPR compliance and WordPress GDPR plugins useful.

GDPR Information & Resources

WordPress GDPR Plugins - General Data Protection Regulation Compliance

(Image: Pixabay)

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Build A List And Generate Leads & Revenue With WordPress & Amazon

Here is a smart way to build a list and generate leads and revenue as an Amazon affiliate, using an ingenious Amazon sales and lead management plugin for WordPress …

Build A List And Generate Leads With WordPress As An Amazon Affiliate

Making money with Amazon allows you to tap into a billion dollar affiliate marketing opportunity (Amazon paid out $1.4 billion to affiliates in 2016).

In other tutorials, we show you how to monetize your digital presence with Amazon products using WordPress Amazon affiliate plugins like StreamStore and InstantAzon.

In this tutorial, we’ll focus on a smart way to build a list and generate leads and revenue with WordPress, using an ingenious Amazon sales and lead management plugin for WordPress.

Build A List And Generate Leads And Revenue With WordPress As An Amazon Affiliate

Build a list and generate leads and revenue with WordPress as an Amazon affiliate!

(Build a list and generate leads and revenue with WordPress as an Amazon affiliate!)

Whether your site is focused on getting more subscribers, turning more visitors into buyers, or selling more products online, having a monetization strategy for your WordPress site that lets you generate additional revenue by leveraging your existing efforts to drive traffic to your site and market your business online is definitely a plus.

And if this monetization method can be fully automated and generate you additional revenue while building you a list of targeted prospects in a completely hands-free way, then that’s even better.

Let’s take a look, then, at a WordPress plugin that lets you tap into an opportunity created by millions of hungry online shoppers searching for great deals and bargains online …

Instagenius – Amazon Sales And Lead Management Plugin For WordPress

Instagenius - Amazon Sales And Lead Management Plugin For WordPressInstaGenius is a hands-free Amazon sales and leads management plugin for WordPress that instantly turns your website or blog into a profitable list-building and lead capture system using intelligent tracking, email marketing, and affiliate marketing automation to tap into a vast source of potential leads and sales … window shoppers and hungry bargain hunters searching for great discounts, sales, and irresistible deals online!

This plugin lets you automate your list-building efforts and grow an email database of targeted prospects who tell you exactly what kinds of products they are looking for …

Millions of hungry online shoppers are searching for great deals online!

(Millions of hungry online shoppers are searching for great deals online!)

The plugin then tracks those items on Amazon and sends your prospects an email as soon as the item goes on sale or is offered at a bargain price, helping them save money. When they buy the product at a great price, you get an affiliate commission from Amazon.

How The InstaGenius Plugin Works

InstaGenius is a genius WordPress plugin that does the selling for you!

(InstaGenius is a genius WordPress plugin that does the selling for you!)

The plugin is very simple to set up and use. Simply install and activate the InstaGenius WordPress plugin, connect your Amazon account and autoresponder service (e.g. Aweber, GetResponse, etc.), then choose an attention-grabbing image and specify where you want it to display on your site …

Visitors looking for great deals online click on your call to action ...

(Visitors looking for great deals online click on your call to action …)

When a visitor looking for great deals and bargains online clicks on the image, a pop-up window opens up where visitors can search for items they are interested in …

Visitors search for the items they are interested in ...

(Visitors search for the items they are interested in …)

As visitors search for items they are interested in from this popup window, a range of targeted Amazon products with your affiliate ID added in are displayed and if they click on the ‘Add To Cart’ button, you’ll be cookied for all Amazon purchases made by that customer in the next 90 days.

InstaGenius creates free price alerts for your visitors

(InstaGenius creates free ‘price alerts’ for your visitors)

The real power of InstaGenius is creating free ‘price alerts’ for your visitors. The plugin offers buyers advice and invites users to subscribe to your list to receive an instant alert as soon as a discount is offered on their chosen item, saving them time and money.

When visitors click on the ‘Add To Bargain Watch List’ button, they will either be asked to subscribe to receive free price alerts if they are new to your site or the button will inform them that they are already subscribed.

Once visitors subscribe, the plugin creates a new user account on your WordPress site and automatically adds their details to your autoresponder account. It then goes to work for you tracking prices on their selected items, sending them price drop email alerts, and helping you to close sales automatically and hands free.

The InstaGenius plugin can monitor an unlimited number of products to an unlimited number of subscribers, delivering each subscriber exactly what they want, at a discounted price.

To see the plugin in action, watch the demo video below:

(Visit the InstaGenius website)

InstaGenius Plugin Features

InstaGenius plugin includes many unique features

(InstaGenius plugin includes many unique features)

InstaGenius includes a number of unique plugin features, such as:

  • Customizable Logo: Display your own logo to visitors.
  • Azon Regions: Connect multiple Amazon accounts to automatically offer a more tailored user experience (optional)
  • Buyer Advice: This helps to increase urgency and nudges users closer to a buying decision.
  • Azon Search: Product searches occur in real time with pricing information and details pulled directly from Amazon
  • 90 Day Cookie: Users are cookied with your affiliate ID when they click on the ‘Add to Cart’ button and are taken to Amazon.
  • Suggestions: This feature displays visitors’ most recent searches for easier niche targeting.
  • Load More: Visitors can view more items from Amazon with your affiliate ID embedded in links for their targeted search term.

To learn more about using this WordPress plugin, visit the plugin site: InstaGenius

InstaGenius Plugin Benefits

InstaGenius plugin provides a number of benefits

(InstaGenius plugin offers a number of benefits)

Some of the benefits of using InstaGenius on your WordPress site include:

  • Easy & quick to install, set up and use. Newbie-friendly setup wizard makes everything 100% hands free.
  • 100% targeted. Generate targeted buyer leads in any niche market.
  • 100% hands-free. Build a list and generate commissions from Amazon on auto-pilot.
  • Ongoing income generation. The plugin keeps working for you days, months, and even years after visitors subscribe on your website or blog.
  • Sell more automatically. The plugin automatically does the selling for you and automatically helps you sell more.
  • No writing required. The plugin comes with pre-written customizable email templates.
  • Easy autoresponder integration. The plugin works with leading autoresponder services (Aweber, GetResponse, etc.)
  • Email follow-ups. You can specify how many follow-up emails are sent to users, select the number of products shown in follow-up emails, add shortcodes to emails for more flexibility, and all emails include unsubscribe/subscribe function for CAN-SPAM compliance.
  • Mobile responsive. The plugin works on all devices and browsers.

Go here for more info: InstaGenius

InstaGenius – Additional Information & Tips

InstaGenius comes with useful bonuses to help users get started

(InstaGenius includes useful bonuses to help you get started)

The plugin developers have included two additional bonuses with the InstaGenius plugin to help you get started:

  • Genius Store Builder. This premium WordPress theme lets you easily create an Amazon, eBay, or Commission Junction store full of affiliate products in minutes, with self-optimizing product listings, social and autoresponder integration, widget ready areas, Facebook comments integration, 1-click customization, membership features and creating and sharing wishlists.
  • Genius Store Autocontent Plugin. This plugin is the key to setting up automated product listings from Amazon, Ebay and Commissions Junction and generating ‘set and forget’ income. Just install the plugin, add your affiliate details, choose the keywords you want it to search and post for you, how often you want it to find new products to post (with your affiliate links!), and let it run automatically. It includes a social share module with automated product posting to your social media accounts and features an intuitive dashboard, easy to follow instructions, and lifetime support.

Tip

If you plan to use the plugin with the store builder WordPress theme, then it is recommended that you set up your Amazon affiliate store on a separate WordPress installation (learn how to install WordPress with our WordPress Installation tutorials).

A great use for the InstaGenius plugin is to add it to product review sites. If you run multiple WordPress sites targeting different niches, you can purchase a multi-site license, and if you want to setup sites for clients a Developers License is also available.

Additionally, there are no subscription costs, the plugin comes with FREE updates for life, full automation after easy 5 minute setup, and a 30-day ‘Hassle Free’ money-back guarantee.

Go here to learn more about this WordPress plugin: InstaGenius

Build A List And Generate Leads & Revenue With WordPress & Amazon

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