How To Create WooCommerce Coupon Codes For Your WordPress eCommerce Store

Learn how to create and use promotional coupons in WooCommerce to track sales and improve conversions in your WordPress eCommerce store.

How To Create WooCommerce Coupon Codes For Your WordPress eCommerce Store

How To Create WooCommerce Coupon Codes For Your WordPress eCommerce StoreDo you have a WordPress eCommerce store? If you have an online store or web shop that runs on WooCommerce, using coupons not only allows you to offer customers discounts on sales and promotions but also to track where your sales are coming from.

This step-by-step tutorial shows you how to create and use promotional coupons in WooCommerce to track sales and improve conversions in your WordPress eCommerce store.

WooCommerce Coupons

With the WooCommerce plugin installed, you can not only set up an ecommerce store that allows you to create manage coupons to offer discounts to your customers but you can also enhance the functionality of your coupons with a number of Woocommerce extensions created by the WooCommerce developer community.

Some of these coupon extensions include:

  • Smart Coupons – Enhance your coupon options and create gift certificates, store credit, coupons based on purchases, and more.
  • Coupon Shortcodes – Show coupon discount info using shortcodes. Render coupon information and content conditionally, based on the validity of coupons.
  • Group Coupons – Link coupon validity to WordPress users
  • WooCommerce Coupon Campaigns – Categorise coupons within coupon campaigns, making it easier to track the performance of a collection of coupons.
  • URL Coupons – Add a unique URL to a coupon code that automatically applies a discount and (optionally) adds products to the customer’s shopping cart.
  • Free Gift Coupons – Give away a free item to any customer who uses the coupon code.
  • Review for Discount – Reward reviewers with discount coupons.
  • WooCommerce Extended Coupon Features – adds additional functionality to the WooCommerce coupon system.
  • WooCommerce Bundle Style Coupons – Enables store owners to make a coupon only apply when all products required for it are in the cart.
  • Customer/Order/Coupon CSV Import Suite – Import both customers and orders into WooCommerce from a CSV file.
  • And more!

How To Create A Coupon

To create a new coupon, log into the Dashboard and go to WooCommerce > Coupons

WooCommerce > Coupons

(WooCommerce > Coupons)

Click on ‘Add Coupon’ …

Add coupon

(Add coupon)

In the Coupon data > General section, add the following details:

  1. Coupon Code – (see ‘Tracking Coupon Performance’ section below for guidelines on creating coupon codes that will help you track sales)
  2. Coupon Description – This description is for internal admin use only. Add a descriptive sentence (e.g. where will the coupon be used) and the coupon discount value.
  3. Discount type – Enter the correct discount type (Percentage Discount/Fixed Cart Discount/Fixed Product Discount)
  4. Coupon amount – Enter only the value of the coupon here (no percentage or dollar amount symbol)
  5. Coupon expiry date – If the coupon is meant to expire, enter its expiry date here, otherwise leave as is.

Add new coupon > Coupon data > General tab

(Add new coupon > Coupon data > General tab)

If you want to prevent customers from applying multiple coupon codes to their purchases, go to Coupon data > Usage restriction and tick the ‘Individual use only‘ checkbox . Otherwise, leave things as they are if you’re ok about customers using the coupon in conjunction with other coupons  …

Usage restriction tab

(Usage restriction tab)

Select whether to publish the coupon immediately or schedule it for activation at a future date, then click Publish

Coupons can be activated immediately or scheduled for a later date

(Coupons can be activated immediately or scheduled for a later date)

Your coupon should now be saved (or updated if you’re editing an existing coupon).

To view your new coupon, select WooCommerce > Coupons

Click WooCommerce > Coupons to view all coupons

(Click WooCommerce > Coupons to view all coupons)

Your new coupon will display in the Coupons table …

WooCommerce Table of Coupons

(WooCommerce Table of Coupons)

Information

Coupon codes are not case sensitive …

Coupon codes are not case sensitive

(Coupon codes are not case sensitive)

WooCommerce will recognize the coupon whether it gets entered in all caps, lowercase, sentence case, etc., so you can display your coupons however you prefer and customers will get their discounts …

Display your coupons using all caps, lowercase, sentence case, etc.

(Display your coupons using all caps, lowercase, sentence case, etc.)

Tracking Coupon Performance

You can track how your coupons perform inside the WordPress dashboard by going to WooCommerce > Reports and clicking on ‘Coupons by date’ tab …

WooCommerce reports - Coupons

(WooCommerce reports – Coupons)

You can also track how your coupons perform in Google Analytics (Conversions > Ecommerce >Marketing > Order Coupon) using a WooCommerce extension like WooCommerce Google Analytics Pro

Track coupon performance in Google Analytics

(Track coupon performance in Google Analytics)

The above methods show you how your coupons perform in terms of sales. With a little bit of planning, however, you can also use discount coupons to improve your marketing campaigns.

Coupon Planning

If you plan to use coupons in sales promotions and events or run print ads in magazinesand publictions where you offer discounts, consider using a different coupon code for each campaign. This way, you will not only be able to measure your sales but also track where sales came from.

Coupon Specifications

Developing guidelines and specifications for creating and implementing coupons help keep your marketing strategies consistent.

Here, for example, are some things to consider when creating a coupon:

  • Should the coupon expire after a certain period of time or number of sales, or will the coupon be allowed to be redeemed indefinitely?
  • How will you measure the effectivenes of different campaigns that use the same coupon code?
  • How will customers receive the coupon? (e.g. email newsletters, printed materials and advertising, etc.)
  • How will customers redeem the coupon? (e.g. in-store, online, over the phone, etc.)

Coupon Code Format

Part of your guidelines and specifications for creating coupons should include how you ‘format’ coupons for different events.  This way, everyone in your organization will be able to understand what the coupon means and which marketing campaign the coupon is associated with.

For example, if you promote at regular industry or trade events and offer a 15% coupon at these events, a simple format you can use is:

Event (or City) Name + Discount Code

For example:

  • SPRINGFIELD15
  • GREENVILLE15
  • RIVERSIDE15

Here is a format you can use to make coupon codes easier to track for special or annual sale events (e.g. Mother’s Day, Christmas, etc.):

Event|Discount|Year|Source

Let me show you an example of using this format to create a coupon for a special event (e.g. Boxing Day sale) …

BD4017MC

The above coupon code stands for:

  • BD = Boxing Day (Event)
  • 40 = Discount Amount (40%)
  • 17 = Year (2017)
  • MC = Mail Chimp (Sale source)

The above format lets you see at a glance that sales made using this coupon came from a MailChimp email broadcast promotion during Boxing Day 2017, where customers were offered a 40% discount …

Track marketing results using coupon codes

(Track marketing results using coupon codes)

Instead of using MC (MailChimp), you could also have used EM (email marketing) to differentiate it from a  similar campaign run during the same event using a different marketing method.

This is also shown in the results above, where:

  • bd4017mp – Used in an SMS marketing campaign (mp = mobile phones, i.e. the source of the sale).
  • bd4017 – Used on promotional banners and posts placed on the website to track sales made from visitors who arrived on the site organically on the day of the sale.

Coupon Codes – Additional Information

Coupons can be scheduled to turn on for future events …

WordPress treats WooCommerce Coupons as a custom post type. To learn about scheduling posts for future events (including custom posts like coupons) , see the tutorial below:

WooCommerce Coupons Tutorial

Additional Resources

Here are some additional articles and tips on using Coupons with WooCommerce:

We hope you have found this tutorial on how to create and use WooCommerce coupons in your WordPress eCommerce store useful.

How To Create WooCommerce Coupon Codes For Your WordPress eCommerce Store

Coupon image: Pixabay

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Disclaimer: WordPress and its related trademarks are registered trademarks of Automattic, Inc. This site is not affiliated with nor sponsored by Automattic, Inc. or the WordPress Open Source project. This site and the products and services offered on this site are not associated, affiliated, sponsored, or endorsed by WordPress, nor have they been tested, certified, or reviewed by WordPress. The owner, contributors and/or advertisers may derive financial benefit from sales of items reviewed, linked to, or advertised on this site.

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Build A List And Generate Leads & Revenue With WordPress & Amazon

Here is a smart way to build a list and generate leads and revenue as an Amazon affiliate, using an ingenious Amazon sales and lead management plugin for WordPress …

Build A List And Generate Leads With WordPress As An Amazon Affiliate

Making money with Amazon allows you to tap into a billion dollar affiliate marketing opportunity (Amazon paid out $1.4 billion to affiliates in 2016).

In other tutorials, we explain how to monetize your digital presence with Amazon products using WordPress Amazon affiliate plugins like StreamStore and InstantAzon.

In this tutorial, we’ll focus on a smart way to build a list and generate leads and revenue with WordPress, using an ingenious Amazon sales and lead management plugin for WordPress.

Build A List And Generate Leads And Revenue With WordPress As An Amazon Affiliate

Build a list and generate leads and revenue with WordPress as an Amazon affiliate!

(Build a list and generate leads and revenue with WordPress as an Amazon affiliate!)

Whether your site is focused on getting more subscribers, turning more visitors into buyers, or selling more products online, having a monetization strategy for your WordPress site that lets you generate additional revenue by leveraging your existing efforts to drive traffic to your site and market your business online is definitely a plus.

And if this monetization method can be fully automated and generate you additional revenue while building you a list of targeted prospects in a completely hands-free way, then that’s even better.

Let’s take a look, then, at a WordPress plugin that lets you tap into an opportunity created by millions of hungry online shoppers searching for great deals and bargains online …

Instagenius – Amazon Sales And Lead Management Plugin For WordPress

Instagenius - Amazon Sales And Lead Management Plugin For WordPressInstaGenius is a hands-free Amazon sales and leads management plugin for WordPress that instantly turns your website or blog into a profitable list-building and lead capture system using intelligent tracking, email marketing, and affiliate marketing automation to tap into a vast source of potential leads and sales … window shoppers and hungry bargain hunters searching for great discounts, sales, and irresistible deals online!

This plugin lets you automate your list-building efforts and grow an email database of targeted prospects who tell you exactly what kinds of products they are looking for …

Millions of hungry online shoppers are searching for great deals online!

(Millions of hungry online shoppers are searching for great deals online!)

The plugin then tracks those items on Amazon and sends your prospects an email as soon as the item goes on sale or is offered at a bargain price, helping them save money. When they buy the product at a great price, you get an affiliate commission from Amazon.

How The InstaGenius Plugin Works

InstaGenius is a genius WordPress plugin that does the selling for you!

(InstaGenius is a genius WordPress plugin that does the selling for you!)

The plugin is very simple to set up and use. Simply install and activate the InstaGenius WordPress plugin, connect your Amazon account and autoresponder service (e.g. Aweber, GetResponse, etc.), then choose an attention-grabbing image and specify where you want it to show on your site …

Visitors looking for great deals online click on your call to action ...

(Visitors looking for great deals online click on your call to action …)

When a visitor looking for great deals and bargains online clicks on the image, a pop-up window opens up where visitors can search for items they are interested in …

Visitors search for the items they are interested in ...

(Visitors search for the items they are interested in …)

As visitors search for items they are interested in from this popup window, a range of targeted Amazon products with your affiliate ID added in are displayed and if they click on the ‘Add To Cart’ button, you’ll be cookied for all Amazon purchases made by that customer in the next 90 days.

InstaGenius creates free price alerts for your visitors

(InstaGenius creates free ‘price alerts’ for your visitors)

The real power of InstaGenius is creating free ‘price alerts’ for your visitors. The plugin offers buyers advice and invites users to subscribe to your list to receive an instant alert as soon as a discount is offered on their chosen item, saving them time and money.

When visitors click on the ‘Add To Bargain Watch List’ button, they will either be asked to subscribe to receive free price alerts if they are new to your site or the button will inform them that they are already subscribed.

Once visitors subscribe, the plugin creates a new user account on your WordPress site and automatically adds their details to your autoresponder account. It then goes to work for you tracking prices on their selected items, sending them price drop email alerts, and helping you to close sales automatically and hands free.

The InstaGenius plugin can monitor an unlimited number of products to an unlimited number of subscribers, delivering each subscriber exactly what they want, at a discounted price.

To see the plugin in action, watch the demo video below:

(Visit the InstaGenius website)

InstaGenius Plugin Features

InstaGenius plugin includes many unique features

(InstaGenius plugin includes many unique features)

InstaGenius includes a number of unique plugin features, such as:

  • Customizable Logo: Display your own logo to visitors.
  • Azon Regions: Connect multiple Amazon accounts to automatically offer a more tailored user experience (optional)
  • Buyer Advice: This helps to increase urgency and nudges users closer to a buying decision.
  • Azon Search: Product searches happen in real time with pricing and details pulled directly from Amazon
  • 90 Day Cookie: Users are cookied with your affiliate ID when they click on the ‘Add to Cart’ button and are taken to Amazon.
  • Suggestions: This feature shows visitors’ most recent searches for easier niche targeting.
  • Load More: Visitors can view more items from Amazon with your affiliate ID embedded in links for their targeted search term.

For more information, go here: InstaGenius

InstaGenius Plugin Benefits

InstaGenius plugin provides many benefits

(InstaGenius plugin provides a number of benefits)

Some of the benefits of using InstaGenius on your WordPress site include:

  • Easy & quick to install, set up and use. Newbie-friendly setup wizard makes everything 100% hands free.
  • 100% targeted. Generate targeted buyer leads in any niche market.
  • 100% hands-free. Build a list and generate commissions from Amazon on auto-pilot.
  • Ongoing income generation. The plugin keeps working for you days, months, and even years after visitors subscribe on your website or blog.
  • Sell more automatically. The plugin automatically does the selling for you and automatically helps you sell more.
  • No writing required. The plugin comes with pre-written customizable email templates.
  • Easy autoresponder integration. The plugin works with leading autoresponder services (Aweber, GetResponse, etc.)
  • Email follow-ups. You can select how many follow-up emails to be sent to users, select the number of products shown in follow-up emails, add shortcodes to emails for more flexibility, and all emails include unsubscribe/subscribe function for CAN-SPAM compliance.
  • Mobile responsive. The plugin works on all devices and browsers.

More info: InstaGenius

InstaGenius – Useful Information & Tips

InstaGenius includes useful bonuses to help users get started

(InstaGenius includes useful bonuses to help users get started)

The plugin developers have included two additional bonuses with the InstaGenius plugin to help users get started:

  • Genius Store Builder. This premium WordPress theme lets you easily create an Amazon, eBay, or Commission Junction store full of affiliate products in minutes, with self-optimizing product listings, social and autoresponder integration, widget ready areas, Facebook comments integration, 1-click customization, membership features and creating and sharing wishlists.
  • Genius Store Autocontent Plugin. This plugin is the key to setting up automated product listings from Amazon, Ebay and Commissions Junction and generating ‘set and forget’ income. Just install the plugin, add your affiliate details, choose the keywords you want it to search and post for you, how often you want it to find new products to post (with your affiliate links!), and let it run automatically. It includes a social share module with automated product posting to your social media accounts and features an intuitive dashboard, easy to follow instructions, and lifetime support.

Useful Tip

If you plan to use the plugin with the store builder WordPress theme, then it is recommended that you set up your Amazon affiliate store on a separate WordPress installation (learn how to install WordPress with our WordPress Installation tutorials).

A great use for the InstaGenius plugin is to add it to product review sites. If you run multiple WordPress sites targeting different niches, you can purchase a multi-site license, and if you want to setup sites for clients a Developers License is also available.

Additionally, there are no subscription costs, the plugin comes with FREE updates for life, full automation after easy 5 minute setup, and a 30-day ‘Hassle Free’ money-back guarantee.

More info: InstaGenius

Build A List And Generate Leads & Revenue With WordPress & Amazon

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Disclaimer: WordPress and its related trademarks are registered trademarks of Automattic, Inc. This site and the products and services offered on this site are not affiliated, associated, endorsed, or sponsored by WordPress, nor have they been reviewed, certified, or tested by WordPress. The owner, contributors and/or advertisers may derive financial benefit from sales of items reviewed, linked to, or advertised on this site.

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Instant Azon – WordPress Plugin For Amazon Affiliates

Add Amazon products to your WordPress posts and pages in minutes with Instant Azon …

Instant Azon – WordPress Plugin For Amazon Affiliates

Instant Azon - WordPress Plugin For Amazon Affiliates

Recently, we posted a detailed tutorial on how to turn your WordPress site into an Amazon affiliate store.

If you don’t want to turn your entire site into an Amazon store but you would like to display Amazon products inside a specific page or post, or feature products from Amazon in your sidebar, then here is a WordPress plugin that you may want to look at …

Instant Azon

Instant Azon - Amazon Affiliate Plugin For WordPress

(Instant Azon – Amazon Affiliate Plugin For WordPress)

Instant Azon is a WordPress plugin that lets you add Amazon products to your WordPress posts and pages.

Simply install and configure the plugin settings …

Install and configure Instant Azon settings

(Install and configure Instant Azon settings)

After configuring your settings, the plugin generates a code for your sidebar widget and a shortcode for your web pages …

The plugin generates codes for your sidebar widget and pages

(The plugin generates codes for your sidebar widget and pages)

Copy and paste the code into a Text widget to display Amazon products on your sidebar …

Display Amazon products on your sidebar

(Display Amazon products on your sidebar)

Create a new page (or edit an existing post or page) and paste the shortcode into your content where you would like to display products from Amazon …

Display Amazon products in your posts and pages

(Display Amazon products in your posts and pages)

Save and publish, then preview your content to see a list of Amazon products featured on your page, post, and/or sidebar …

Earn multiple income streams promoting Amazon products on your site

(Earn multiple income streams promoting Amazon products on your site)

With Instant Azon, you can add multiple streams of affiliate income from Amazon to your WordPress site in minutes.

The plugin lets you specify product categories, keywords, adjust the number of rows and columns to display inside the product table, customize design elements, and more.

Learn more: Instant Azon

Tip

For a WordPress plugin that will let you build a complete affiliate store with unlimited products from Amazon, see this tutorial:

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Disclaimer: WordPress and its related trademarks are registered trademarks of Automattic, Inc. This site is not affiliated with nor sponsored by Automattic, Inc. or the WordPress Open Source project. This site and the services and products offered on this site are not affiliated, associated, endorsed, or sponsored by WordPress, nor have they been tested, certified, or reviewed by WordPress. The owner, contributors and/or advertisers may derive financial benefit from sales of items linked to, reviewed, or advertised on this site.

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