How To Build An Amazon Affiliate Store With WordPress

Learn how to build a fully automated affiliate store promoting products from Amazon.com and how to generate income from affiliate marketing with WordPress.

How To Build An Amazon Affiliate Store With WordPress

This tutorial is part of our WordPress Business Strategies module, where we look at ways to monetize WordPress and profit with online marketing methods like e-commerce and affiliate marketing.

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Affiliate marketing is the easiest, fastest and cheapest way to start a business online. There are many different affiliate networks you can choose from and millions of different products and services you can promote.

Amazon is one of the world’s largest and most popular online retailers and offers affiliate marketers the largest catalog of products worldwide under a single branded store.

Amazon provides affiliate marketers millions of products to promote online

(Amazon.com provides affiliate marketers millions of products to promote online)

Amazon is in fact one of the pioneers of affiliate marketing. In 2015, Amazon sold US$87 billion worth of goods and paid out almost US$3.5 billion in sales commissions to associates (i.e. affiliates) worldwide.

In this tutorial, we’ll show you how to easily build a fully automated affiliate store promoting products from Amazon.com and how to generate passive income from affiliate marketing with WordPress.

How To Build An Amazon Affiliate Store With WordPress

The “Old” Way To Build An Amazon Affiliate Store

Amazon.com offers associates (i.e. affiliates) a tool that lets you build affiliate stores (called “aStores”) to promote Amazon products.

There are a couple of problems with using Amazon’s store builder.

The first is that aStores offer very little in the way of customization. They create unattractive-looking stores that don’t convert very well …

Amazon's aStores

(Amazon’s aStores)

The second problem, is that aStores reside on Amazon, so you have to link to these stores from your website. This is the “old way” of building an affiliate store with Amazon and it not only sends visitors away from your website, it also increases your risk of losing sales (and affiliate commissions) …

The old way of building an affiliate store to promote Amazon products

(The old way of building an affiliate store to promote Amazon products)

The “Better” Way To Build An Amazon Affiliate Store

The best way to build an affiliate store to promote Amazon products is to integrate the store directly inside your WordPress site, so visitors come to your site and don’t leave your site until they buy …

Build an Amazon affiliate store directly inside your WordPress site

(Build an Amazon affiliate store directly inside your WordPress site)

The “Best” Way – Use An Affiliate Store Plugin

The “best” (i.e. simplest and easiest) way to build an Amazon affiliate store inside your WordPress site is to use an affiliate store plugin.

Here are the three simple steps involved in setting up an Amazon affiliate store using WordPress:

  1. Install WordPress on your domain.
  2. Install an Amazon store building plugin/theme and configure its settings.
  3. Import a product feed from Amazon.

Typically, with a good affiliate store builder, the plugin should import and update the product feed from Amazon automatically. There are various WordPress-based Amazon store builders that let you set up an affiliate store on your site by importing product and data feeds from Amazon.com.

In this tutorial, we’ll use one of the best Amazon affiliate store building plugins available. It’s called StreamStore.

Stream Store

StreamStore - Amazon affiliate store builder for WordPress(StreamStore – WordPress Amazon affiliate store builder)

StreamStore is a revolutionary affiliate store builder for WordPress that lets you build a complete Amazon store network in minutes, with all products, deals, and discounts available, using responsive and professionally designed website and landing pages with a viral traffic system included.

StreamStore combines a WordPress plugin and theme and uses advanced live stream technology to populate products into your WordPress site based on the keywords and categories or sub-categories that you specify.

(StreamStore lets you earn affiliate revenue from Amazon.com)

To learn more, visit the site here: StreamStore

7 Ways That StreamStore Improves The Amazon Affiliate Selling Process

Before we look at how to set up an affiliate store on WordPress to sell Amazon products, let’s take a look at the benefits of using the StreamStore plugin:

Promote Unlimited Products

Amazon offers a catalog of over 32 million products to choose from. Unlike other Amazon affiliate store building programs that limit the products you can display on your store, StreamStore lets you give visitors unlimited choice using StreamStore’s Products On Demand System.

StreamStore lets you promote unlimited Amazon products

(StreamStore lets you promote unlimited Amazon products)

The plugin populates your Amazon store with dynamically generated content, allowing you to service any niche and provide every type of product the visitor is searching for, even an entire network of “set and forget” Amazon stores.

Own A Store That Reflects Amazon 24/7

A common issue that owners of many affiliate store builders experience is that after products have been imported to their store, there can be a ‘disconnect’ between the store and what is actually happening on Amazon, leading to a store with outdated information. This is especially true of products with special offers, daily or monthly deals, change in pricing, or even product version updates.

If visitors click on an item on your affiliate store and find different information on Amazon, this can result in disappointment and lost sales.

Instead of having to continually update your store’s product feeds, StreamStore creates a permanent and instant connection between your affiliate store and Amazon.com, so any changes made to products on Amazon are automatically reflected on your affiliate store. This not only saves you time having to carry out manual updates, it also means that your visitors get the newest products, giveaways, or special offers, at the correct pricing.

Tip

The Amazon Kindle bookstore offers book authors “Free Kindle Book” days to help book publishers promote their {Kindle books|books|books on Kindle. KDP promotions generate tens of thousands of daily traffic views. You can use StreamStore to create a FREE Kindle bookstore displaying the latest KDP FREE titles and leverage some of this traffic.

Promote All Amazon Stores

Another issue that owners of many affiliate store builders experience is that Amazon generally requires you to set the store location of your product feed. This means that if you select Amazon US as your source, then you are potentially missing out on other countries (e.g. Amazon Canada, Japan, etc.) This not only represents a potential loss of almost 40% of all customers who visit non-US Amazon stores, but it also means that visitors from those countries will get mismatched with the Amazon store they expect to see when they visit.

StreamStore automatically detects the location of your visitor and presents the landing page in a way that matches their expectation, country of origin, language, and currency. This means that visitors from the USA will purchase products in US Dollars, customers from the UK will purchase products in Pounds Sterling, etc. and any products they buy will be delivered from their local store, giving you access to millions more potential buyers.

Display Higher Conversion Product Landing Pages

Many Amazon store builders provide poor looking storefronts. This is another factor that can lead to lost sales and poor results.

StreamStore provides a range customizable, professional and great-looking landing pages in a variety of popular niches, allowing to create unique and authoritative stores that will help to increase sales conversion. StreamStore templates offer premium web technology features, such as the ability to include videos, images, search capability, discount sliders, and an easy-to-use visual content editor.

Since stores are built on the WordPress platform, you can also optimize your sites for search engines and social media.

StreamStore includes fully customizable storefront templates suitable for all niches

(StreamStore includes fully customizable storefront templates suitable for all niches)

Use Mobile Responsive Storefronts

It goes without saying that any e-commerce store that is not fully optimized for mobile devices is losing money.

StreamStore not only includes beautifully-designed store templates, but all landing pages are fully mobile responsive, ensuring that your storefront and all pages of your site will look compelling and work on all platforms and devices.

StreamStore affiliate storefronts work on all devices

(StreamStore affiliate storefronts work on all devices)

No Technical Skills Required

As we state repeatedly throughout WPCompendium.org, you don’t need to be “technically savvy” to build and run a successful business online with WordPress. SteamStore is an ideal Amazon store builder for ‘non-techies’ because it allows you to easily get a store up and running with no technical skills required.

Set up an automated Amazon affiliate store with no technical skills!

(Set up an automated Amazon affiliate store with no technical skills!)

With StreamStore, you don’t need to know about things like bulk imports, verifications and synchronizations, edit SKU lists, etc. StreamStore lets you build stores quickly and easily just by choosing a keyword and a category or subcategory.

Create Viral Social Traffic

StreamStore comes with a unique “Dynamic Posts” plugin that lets you easily share special deals about your store’s products on major social networks like Facebook, Twitter, GooglePlus, Tumblr, LinkedIn, and Delicious.

Generate more traffic and revenue sharing dynamic posts on social media

(Generate more traffic and revenue sharing dynamic posts on social media)

When visitors click on a “dynamic post,” your store will “magically” transform and present the product that match the content of your post. So, if you share a post promoting 50% off all kids toys on social media, when visitors click on the post, they will land on a store that only displays products matching the selected discount.

Promote special offers and discounted goods on your Amazon store

(Promote special offers and discounted goods on your Amazon store)

Your Amazon Store: Standalone Or Integrated With Your Website?

StreamStore should be set up on a separate WordPress installation as it requires using one of its included themes.

Before installing the StreamStore plugin, therefore, decide whether your Amazon store will be run as a standalone store (i.e. on its own domain name), or be integrated with your existing website.

If run as a standalone store, you will need to purchase a domain name, install WordPress, and set up the plugin (the next section explains how to install and configure StreamStore).

If you choose to integrate your store with an existing WordPress site, then do the following so that both your website and your Amazon affiliate store run on separate WordPress installations under the same domain name:

  1. Perform another WordPress installation in a subfolder of your existing domain (e.g. “yourdomain.com/store”),
  2. Customize your StreamStore theme to match the design/color scheme of your main website, and
  3. Refer visitors from your main website or blog (“yourdomain.com”) to your store (“yourdomain.com/store”) using content links, sidebar links and banners, custom menu links, etc.

Integrating an Amazon affiliate store with your existing website can help you generate additional revenue. For example, if your site focuses on a specific niche, you can invite visitors to search for books and products related to your niche or service on your store.

How To Install StreamStore On Your WordPress Site

Info

Before installing and setting up the plugin, make sure that you have already applied and been approved as an Amazon affiliate and have your Amazon affiliate IDs handy and ready to paste into the settings. You will need to apply to all of the stores you plan to promote.

Apply to become an Amazon Associate

(Apply to become an Amazon Associate)

To save time, click on the links below to sign up as an Amazon affiliate (links are also included in the plugin):

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As StreamStore is a premium WordPress plugin and theme, you will need to download the files to your hard drive before you can install it on your site.

First, you will need to purchase the plugin. To purchase and download the plugin, go here: StreamStore – Amazon Affiliate Store Builder For WordPress

Create a folder on your hard drive to save your plugin files into, then log into your customer purchase area and download all the files you have purchased to the folder you have created on your hard drive, including any add-ons and upgrades …

Download all StreamStore files to your hard drive

(Download all StreamStore files to your hard drive)

After downloading your StreamStore files, the next step is to manually install the plugin.

To install the plugin, log into your WordPress site and go to Plugins > Add New

Plugins > Add New

(Plugins > Add New)

In the ‘Add Plugins’ screen click on ‘Upload Plugin’ …

Add Plugins - Upload Plugin

(Add Plugins – Upload Plugin)

Locate the plugin files and click ‘Open’ to load the file into the WordPress plugin uploader …

Locate your plugin file

(Locate your plugin file)

After the plugin file has been added to the WordPress uploader, click on the ‘Install Now’ button …

Add Plugins - Install Now

(Add Plugins – Install Now)

Once the plugin has been installed, click on ‘Activate Plugin’ …

Activate Plugin

(Activate Plugin)

If you have purchased any additional StreamStore upgrades or addons, repeat the manual plugin installation process above to install and activate these too …

Install and activate additional plugin add-ons

(Install and activate additional plugin add-ons)

After the installation and activation process is complete, the StreamStore plugin and any additional plugins or related add-ons you have installed will display in your Table of Plugins …

Table of Plugins

(Table of Plugins)

You will also see new menu items added to your menu bar …

StreamStore and add-ons menus

(StreamStore and add-ons menus)

Before you can use the plugin, you will need to activate your copy using the licensing details sent to you by email after purchase …

Validate your plugin license to use StreamStore

(Validate your plugin license to use StreamStore)

StreamStore Setup Wizard

After installing and activating the plugin using your license key, configuring your store is very easy. StreamStore comes with a built-in Setup wizard that takes you through all of the required steps.

StreamStore Setup Wizard

(StreamStore Setup Wizard)

All you need to do now is go through the wizard setup steps.

Amazon Settings

Enter your Amazon credentials, Amazon Market IDs and select a default market in the ‘Amazon Settings’ tab …

StreamStore Setup Wizard - Amazon Settings

(StreamStore Setup Wizard – Amazon Settings)

Preferences

In the ‘Preferences’ tab, enter a default search keyword (e.g. “coffee maker”.) Your store products will be based on the keyword you choose. Also, select a default discount percentage (e.g. 30%), or indicate if you only want to promote FREE products in your special offers.

StreamStore Setup Wizard - Preferences

(StreamStore Setup Wizard – Preferences)

Categories

The ‘Categories’ tab lets you select the category and subcategories of the products that you would like to promote on your affiliate store …

StreamStore Setup Wizard - Categories

(StreamStore Setup Wizard – Categories)

First, choose an Amazon category from the drop-down menu …

Choose a category from the Amazon store

(Choose a category from the Amazon store)

Next, select a subcategory …

Choose a subcategory

(Choose a subcategory)

Depending on which category you choose, there may be several subcategory levels available. Drill down as far as you can to focus on a specific product niche …

Use categories to create a niche affiliate store

(Use categories to create a niche store)

Useful Tip

To create displays unlimited products in your store, choose “All” in all drop-down menus in the ‘Categories’ tab …

Display unlimited products in your store

(Display unlimited products in your store)

Templates

StreamStore provides a number of customizable built-in templates that you can use to set up your affiliate store.

Select a template that best matches your niche to begin with (you can fully customize and configure it later) …

xxx

(StreamStore storefront templates)

After completing the above steps, your Amazon store is now setup and ready to start selling products online …

Your store is ready!

(Your store is ready!)

The demo video below shows you how to easily set up a store in seconds using the StreamStore Setup wizard:

(How To Set Up An Amazon Affiliate Store On WordPress With StreamStore)

For more videos showing how the plugin automatically detects visitor countries to present them with the right store and how to use Dynamic Posts to create viral social traffic, go here: StreamStore Video Demos

How To Configure StreamStore

StreamStore provides many customization features, allowing you to create a unique storefront on your site.

Theme Options

Go to StreamStore > Theme Options and you will see a full suite of customizable options for your storefront theme …

StreamStore > Theme Options

(StreamStore > Theme Options)

You can customize all areas of your theme, including editing product page settings like your logo, top bar, background, footers, text, button, and URL colors, boxes and sidebars, configure landing page settings, template settings, add and remove elements, resize dimensions, and more …

Customize all areas of your storefront theme

(Customize all areas of your StoreStream theme)

You can edit the ‘Theme Options’ settings to create a unique look for a standalone store, or add an Amazon affiliate store to your existing site and configure the settings to match you site’s existing web design …

Customize your affiliate store to match the design of your existing website

(Customize your affiliate store to match the design of your existing website)

SEO Settings

You can configure your storefront SEO settings by going to StreamStore > SEO Settings …

StreamStore > SEO Settings

(StreamStore > SEO Settings)

Add SEO optimized titles, descriptions, and keywords for your Home page, Search page, Product Page, and add Facebook tracking pixels if advertising or promoting your site on Facebook.

StreamStore Analytics

StreamStore provides a built-in analytics dashboard that lets you access real time statistics about your store’s activity, including traffic, impressions, clicks, top products, top searched keywords, countries, devices used, and more …

StreamStore > Real-Time Analytics

(StreamStore > Real-Time Analytics)

How To Use StreamStore

Once you have set up your store and configured your StreamStore settings, your site is ready for business.

Users can type in whatever they are looking for and click ‘Find’ to search products on your store, including searching for discounted items using the discount slider and search toolbar …

Search products on Amazon

(Search products on Amazon)

A list of up-to-date results will be dynamically generated for your customers (based on your settings) …

Product results

(Product results)

Each listed item includes details about the product plus e-commerce and social sharing buttons, allowing your visitors to buy or share your store’s products online on the social networks …

Visitors can buy or share your store's products online

(Visitors can buy or share your store’s products online)

For example, clicking on a product’s Facebook button, allows visitors to share details and a link to the product with their friends on Facebook …

Visitors can share your products on Facebook

(Visitors can share your products on Facebook)

Similarly, clicking on a product’s Twitter or GooglePlus button, allows visitors to share details and links to your products and your store on those social media networks …

Customers can also send tweets about your products

(Visitors can also send tweets about your products)

When customers click on product information links for more details, the information loads into product pages on your store …

StreamStore displays product information pages to visitors on your store

(StreamStore displays product information pages to visitors on your site)

StreamStore pulls all product information from Amazon, including product specifications, reviews, etc. and loads this into your store’s product pages …

Amazon Product Info

(Amazon Product Info)

Visitors stay on your site until they purchase. When a customer clicks on the ‘buy now’ button, they will be sent to Amazon.com to finalize their purchase …

Visitors stay on your site until they purchase

(Visitors stay on your site until they purchase)

This not only  helps keep visitors on your site, it also reduces the risk of visitors leaving and finding the product later through someone else’s affiliate links, ensuring that sales are credited to your affiliate account …

Visitors are sent directly to Amazon.com to purchase products

(Visitors are sent directly to Amazon.com to purchase products)

The same principle applies to shopping carts on your store.

When visitors click the ‘Add to cart’ button on selected products, they will also remain on your site while products get added to their cart …

Adding products to your store's cart

(Adding products to your store’s cart)

Clicking on the ‘Checkout” button in your store’s shopping cart, sends your customer to Amazon.com’s checkout and loads the item into their shopping cart ready for purchase …

Products are added to Amazon.com using your affiliate details

(Products are added to Amazon.com using your affiliate details)

StreamStore – Additional Information

Here are some additional features and useful information about the StreamStore affiliate software:

  • One-Stop Solution: StreamStore combines a powerful affiliate store plugin with professional and fully customizable WordPress themes designed to convert more visitors into sales.
  • 90-Day Cookie: StreamStore adds a 90-day cookie to your visitors’ browsers, so any purchases made on Amazon during this time are credited to you.
  • 100% Amazon Compliant: StreamStore complies with all of Amazon’s terms of service.
  • Free Support & Upgrades: Get a lifetime of free support and upgrades included in the price. If you experience any issues, you can open a support ticket or request one-on-one support via Skype.
  • Training Included: Training includes detailed video walkthroughs showing you how to get your store up and running as quickly as possible.
  • Licensing Options: Purchase a single site starter package or 50-site license (if you plan to build a network of Amazon affiliate stores).
  • Risk-Free Guarantee: StreamStore offers a 30-day 100% money-back guarantee.
  • Pricing: StreamStore includes additional upgrades and addons (Developer license, Dynamic Posts PRO plugin, and additional templates) to help streamline your affiliate store-building experience. For current pricing details, special offers, etc., visit their website.

In Summary

If you plan to use WordPress to build an income stream with affiliate marketing, StreamStore is a new Amazon affiliate store builder that lets you build fully automated stores to sell products from Amazon.com.

With StreamStore, you can build a single store or a network of stores in minutes (after setting up your Amazon accounts) with Amazon products, deals and discounts, responsive landing pages, and components that let you promote your store, products, and deals on social media.

StreamStore also addresses a number of challenges that other Amazon store-building tools for WordPress have struggled with.

To learn more about StreamStore, visit the site below:

How To Build An Amazon Affiliate Store With WordPress

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"I was absolutely amazed at the scope and breadth of these tutorials! The most in-depth training I have ever received on any subject!" - Myke O'Neill, DailyGreenPost.com

Disclaimer: We are not associated with WordPress or any of the products mentioned on this site. We may derive a financial benefit or affiliate commission from purchases of any services and products advertised on this website. All product images are the copyright of their respective owners and have been used solely for training and illustrative purposes.

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How To Publish Books And Create Online Courses On A Shoestring Budget

Learn how to publish books and create e-courses on a shoestring budget that will attract new clients and help grow your business.

Are you looking for inexpensive and cost-effective ways to attract new clients, promote and grow your business, or create additional revenue streams?

Publishing a book (or e-book) and creating an online course based on your book(s) provide powerful and effective ways to:

  • Drive more prospects and clients to your business.
  • Market your business and create more visibility online.
  • Gain a competitive business advantage.
  • Increase awareness about your products and services.
  • Build credibility, establish authority, and/or assert your expertise in your industry or niche market.

In this strategic guide, we’ll show you how to publish books and create online courses on a shoestring budget that will help you increase revenue and grow your business.

How To Publish Books And Create Online Courses On A Shoestring Budget

The currency of the ‘Digital Age’ is content. To participate in the digital economy, therefore, you must also learn how to become a content publisher.

Additionally, we not only live in the digital age, we also live in the age of specialization.

Specialization: The process of concentrating on and becoming expert in a particular subject or skill.

Source: Oxford Dictionary

Regardless of whatever business you are in, you probably have specialized knowledge about certain areas and a level of expertise about things that most people don’t know about.

There is a positive and a negative side to having specialized knowledge.

On the positive side, if your information is valuable and enough people want it or need it, you could develop it into a potentially profitable asset by sharing some or all of this information in the form of a book (or e-book) and/or an online course.

The negative side of running a business that depends on having specialized knowledge is that your prospects and potential customers and clients often need to be educated on the value and benefits of your products and services and trained on how to do business with you, which is another reason why you should consider publishing a book (or e-book) and/or an online course.

Publishing books and e-courses, therefore, is something worth considering as part of your business marketing strategy.

Practical Tip

Some of the additional benefits of learning how to publish an e-book online include:

  • It helps you achieve clarity about the value of your business and organizes your thinking about how to communicate your business processes.
  • If you are strategic with your content creation and plan things well, you can be publishing regular blog posts or newsletters to market and promote your business while also building up the content and chapters of a book and/or online course (much like many best-selling authors nowadays write books with a movie in mind). At the end of a certain period of time (e.g. 12 months), you can then collate all of your blog posts or newsletters together to form a book.

Authoring Vs Publishing Content

This tutorial is about ‘publishing’ content. Many people get put off by the idea of creating books to help market their business because they think that they need to be writers and authors.

There is a great difference between authoring a book and publishing it. You don’t need to create the content yourself in order to publish it. J. K. Rowling authored the Harry Potter series, but Bloomsbury published it.

Of course, if you have knowledge and expertise about a subject you can write the book yourself and there are many benefits in doing this, but you don’t have to be a writer to create a book.

For example, you can:

For this specific tutorial, we’ll assume that you already have an idea for how you will create your book or already have the content written and are ready to publish it.

If you need help creating your first book, see the tutorial below:

This tutorial specifically covers a ‘shoestring’ method you can use to:

  • Self-publish your book,
  • Turn your book into an online, and
  • Promote the above online … all at minimal cost!

Self Publishing Books On A Shoestring Budget

Before publishing your book, ask yourself what’s the purpose of your book. Are you publishing to make money selling copies of the book itself, or are you planning to use the book to create wider exposure for your business … or both (i.e. make money selling the book and attract new customers for your products or services)?

Your answer to the above will determine various strategic decisions and outcomes, such as how and where you should publish your book, to how much you should charge (or even give it away).

If you’re publishing to make money and promote your business, we recommend starting the process by self-publishing an electronic book (e-book) before you consider moving to other publishing methods and formats (e.g. hard copies via print on demand or traditional printing, contacting publishing companies, etc).

Some of the reasons for suggesting the above, include:

  • Cost – Self-publishing ebooks are the least expensive method of publishing.
  • Testing – The method we recommend using below allows you to test the market and assess your results before deciding to invest further time and effort into the process.
  • Improvement – With an e-book, you can edit, refine, and improve your content until you are happy with the results and ready (if necessary) to commit your book to print or invest in professional services (e.g. editors, distribution, publishers, etc).

To explain the self-publishing process, we’ll use an e-book we’ve recently published as an example.

The book is called “The Small Business Digital Manager” …

The Small Business Digital Manager

(The Small Business Digital Manager)

Briefly, the book explains why most small businesses end up with an unmanageable digital presence and provides a system for helping small businesses develop a manageable digital presence that will help them get better results online.

The book is written using MS Word.

MS Word lets you easily save your book as a PDF file. Most ebooks, reports, guides, etc. nowadays are created and delivered in PDF format.

More importantly, MS Word also lets you save your book in a format that will let you upload and publish to Amazon Kindle, which is the publishing platform we will begin with. This is explained in more detail further below.

Info

Additional software we used to create the book’s content includes:

  • MS Powerpoint – For illustrations and diagrams.
  • MS Visio – For flowcharts.
  • SnagIt – We recommend using this powerful tool to create and edit screenshots.
  • Photoshop – For editing and saving image files.

Additionally, the book contains photos and images sourced from various free and royalty-free image sites. For a list of these images sites and tools, go here:

As you can see from the examples above, we use and recommend creating eBook covers for your books. This can be done using software tools. For more info on using ebook cover creation software, go here:

Choosing Where To Self Publish Your Book

Once your book is written, you can publish it on your own website or use a self-publishing platform like Amazon, Apple, Lulu, etc.

We’ve chosen to self-publish The Small Business Digital Manager on Amazon through the Kindle Direct Publishing (KDP) program to begin with. You can view the book listing on Amazon here.

Here are just some of the reasons why we chose to publish the book on Amazon KDP:

  • It’s FREE!
  • It puts your book in front of a huge global audience.
  • Books published on Amazon KDP can be read by all devices.
  • The KDP lending library pays additional royalties for books that become popular and widely read/shared.
  • KDP has promotional features that help you create more exposure for your book.
  • You have control of your book and can edit the content and pricing as many times as you like after publication.

To set up a free account with Amazon for publishing on the Kindle platform, go here:

Formatting Your Book For Amazon KDP

As mentioned before, you can create your book using Microsoft Word, including adding images and a table of contents.

The only thing to avoid when using MS Word to create your book content is using bullets, as the format doesn’t convert bullets well. Instead, use something else, like dashes.

So, instead of formatting your bullet points like this:

  • Bullet Point #1
  • Bullet Point #2
  • Bullet Point #3

Format them like this:

– Bullet Point #1
– Bullet Point #2
– Bullet Point #3

Before uploading and publishing your book to KDP, create a folder in your desktop to save the book files into (e.g. call it ‘Kindle’) and in your MS Word menu, choose Save As > Web Page, Filtered

Choose 'Web Page, Filtered' to save your book for KDP

(Choose ‘Web Page, Filtered’ to save your book for KDP)

This will save your book as two files inside your book folder (in this example, the folder we’ve created is called ‘Kindle’) …

Your book files, saved for KDP

(Your book files, saved for KDP)

One file contains all of your book’s images in a folder and the other contains the content of your book. You will need both of these files for your book to upload and publish correctly.

Next, zip the folder containing your book files and upload the zipped file to Amazon …

Upload the Zip file containing your book and image files

(Upload the Zip file containing your book and image files)

The other thing you will need to do before publishing to KDP is to create a flat book cover image. This image needs to be quite large (for image specifications, go here).

You can create the book cover image yourself using Photoshop, outsource the work to a graphic designer or freelancers, or use Amazon’s own book cover creator tool …

Amazon Cover Creator tool

(Amazon Cover Creator tool)

Amazon KDP offers loads of free tutorials on its site, from getting started, to formatting your content and promoting your book, etc. Make sure you go through some of these tutorials, especially the tutorials about formatting your book correctly and complying with KDP guidelines.

Uploading Your Book To Amazon KDP

Uploading your book to Amazon is a simple process.

After you have created your book files and registered your free account with KDP, go to https://kdp.amazon.com and click on ‘Sign in’ …

Sign into KDP

(Sign into KDP)

Log into your account …

Log into your account

(Log into your account)

If you haven’t published before, go to ‘Bookshelf’ and click on Create a New Title > Kindle eBook

KDP Bookshelf - Create a New Title

(KDP Bookshelf – Create a New Title)

Now, simply go through each of the sections described below and fill in the details (refer to the KDP tutorials and user forum if you need help or if there is anything you don’t understand).

eBook Details

Add your book title and description, author name, keywords, and categories, review the other book settings in this section (language, publishing rights, etc.), then save to continue …

Amazon KDP eBook Details screen

(Amazon KDP eBook Details screen)

eBook Content

Upload your manuscript and book cover image, select your Digital Rights Management (DRM) settings and enter your ISBN if applicable, then preview your book and click ‘Save and Continue’ …

Amazon KDP eBook Content screen

(Amazon KDP eBook Content screen)

eBook Pricing

Specify distribution settings (e.g. Global) and pricing details for your book and click the button when done to publish your book …

Amazon KDP eBook Pricing screen

(Amazon KDP eBook Pricing screen)

Your book should take a day or so to be approved and published.

Once your book has been published, it will be live on the Amazon Kindle Book store and available for purchase.

Your books are listed on your Amazon KDP bookshelf

(Your books are listed on your Amazon KDP bookshelf)

You can return to your account and edit your book details, upload a revised copy, change the pricing, etc. any time inside your bookshelf.

Info

Amazon Kindle Direct Publishing offers an option to help promote your book called KDP Select. When you enroll in the KDP Select program, your eBook is locked for 90 days. During this time, you are given 5 promotional days where you can give your eBook away on Amazon for free. After your 5 free days are used up, your eBook goes back to being sold for the amount you have specified.

You can renew this option. During each 90-day period, your eBook remains available in the Kindle Owners’ Library. While you are opted into the KDP Select program, you are not allowed to publish your book on other platforms, including publishing or giving the book away on your own website.

If your website isn’t pulling in enough traffic, we recommend starting off with a platform like Amazon KDP before looking at the option of selling and promoting your books on your website.

Self-Publishing Print On Demand (POD) Books

When you are ready to commit your book to printed format, Amazon offers you a ‘print on demand’ self-publishing option through a program called CreateSpace

CreateSpace - Self-publishing POD

(CreateSpace – Self-Publishing POD)

To learn more about self-publishing POD books with CreateSpace visit their website.

Before we move on to discussing ways to promote your book, let’s take a look at the process of turning your book into an online course.

Turning Your Book Into An eCourse

After publishing your book, you may want to consider turning your book into an e-course. Here are just some of the many reasons to consider turning your book into an online course:

  • Most of your course content is already written. An online course can be a natural extension of the work you’ve already done and the time you’ve already spent writing content for your book or business. In many cases, all you need to do is organize the information you already have into a format that will benefit others.
  • Educate, train, and empower prospective customers. An online course can help train people to engage better with your business and empower them to become educated customers of your services.  For example, if you run a craft supplies business, you could create an online course that shows people how to make unique craft objects or even how to start a business selling crafts made with items you supply.
  • Expand your reach, leverage your expertise and increase revenue. Depending on your business, you may only be able to serve clients on a local level. An online course allows you to expand your reach on a global level and create additional revenue opportunities for your business.
  • Leverage your marketing efforts. Just as publishing a book can help to establish authority, credibility, and expertise in your field, an online course can take things to a whole new level and give you new opportunities to market and promote your business and your brand.

If you decide to turn your book or ebook into an online course or training program, the next step is to decide on the platform you will use to publish your eCourse.

Choosing An eCourse Platform

Your choice of ecourse platform will depend on factors like how much online exposure you can provide for your course, what kind of content formats you plan to use to create, present, and deliver your information, how you plan to handle payments and course registration, etc.

For example, you can publish your eCourse on a platform like Udemy, or decide to run the course entirely on your own website.

Online Course Platforms

Online learning platforms like Udemy let you publish your course for free and can expose your information to thousands of potential new customers.

Udemy

(Udemy)

To learn more about Udemy, download the FREE report below:

Publish Your eCourse On Your Own Website

Publishing your course on your own website is a great way to build an asset on your own domain name.

You can add your course to your existing website or set up a new domain name to promote and run your course.

We also recommend promoting your course inside your book, as the book is a perfect tool for generating leads and driving potential new course members.

Tip

If you plan to add links to your course inside your book, consider driving visitors to your website, not to an external URL. Sending people to sites where you have no control over what happens can result in links that point to dead destinations. You can still run your course on an online platform – just refer people to a page on your website promoting your course and the course URL.

Alternatively, you may want to publish a link to your course using a link redirection tool. This way, you can choose where to send traffic to and if anything changes, you don’t need to edit and republish your book or search everywhere for places where you’ve added your links. Just change the destination URL in your link management tool and all instances where you’ve added a redirect link will automatically updated with the new URL.

Consider using a link redirection tool to refer your book readers to your online course

(Consider using a link redirection tool to refer your book readers to your online course)

Publishing Your eCourse With WordPress

Let’s show you how to publish your course using a setup that lets you automate processes like online marketing, content marketing, payment and registration of new members, affiliate marketing, email marketing, etc. and that gives you complete control over all aspects of creating, delivering and promoting your course.

The platform that lets you do all this and more is WordPress.

WordPress not only can be used to set up a website or blog for your business, it also lets you easily set up and run e-learning courses that integrate seamlessly with your website, plus add payment and registration facilities, a private member’s area, an affiliate management system, and a whole lot more.

Best of all, WordPress is FREE, easy to use and lets you do almost anything you can imagine online with no technical skills required and at minimal cost.

To learn more about all the benefits and advantages of using WordPress, see this section:

If you haven’t built your website yet, use WordPress.

If you already have a website that wasn’t built using WordPress, then we recommend adding a WordPress blog to your site to drive more traffic and market and promote your existing site. You can do this all yourself using our WordPress step-step installation tutorials, or ask a professional web developer or web designer to help you.

For more information on the above, go here:

The important thing after installing WordPress, is to expertly configure your site. This will automate areas like search engine indexing and distribution and syndication of your content to social media and other traffic-getting sites and online directories.

After your WordPress site has been installed and configured, the next step is to install and configure the addons (called ‘plugins‘) that will add the functionality and automation you need to:

  • Create and organize your online course
  • Accept payments online
  • Register new course members
  • Add course members to your email marketing system, and
  • Give them access to your course content

Other than your time, creating a professional online course with marketing automation using the plugins described below should only cost you a few hundred dollars to set up.

eCourse Plugin

To create and deliver your online course, you can use an e-Course plugin like WP Courseware

(WPCourseware – WordPress eLearning Management Plugin)

WPCourseware lets you easily set up and configure training modules, course units, quizzes, include certificates of completion for course members, and more.

You can also specify how to deliver your course content (e.g. make all content available at once or only after previous modules have been completed, drip-feed content, etc.)

For a detailed tutorial about this plugin, go here:

Membership Plugin

If you want your course to be private so only paying customers can access it, then you will need to use a membership plugin.

A membership plugin automates the process of registering customers, delivering content to registered users, adding customers to email lists, etc.

There are many membership plugins available for WordPress.

For example, you can use a plugin called Wishlist Member

Wishlist Member - WordPress Membership Plugin

(Wishlist Member – WordPress Membership Plugin)

Go here for a detailed tutorial on WordPress membership plugins:

WordPress Membership Plugins – A Comprehensive Guide

Accepting Payments Online

To accept payments online (e.g. PayPal), you will need a PayPal account and an e-Commerce plugin.

You can just add a PayPal “buy now” button to your site, but then you will have to manually register all new course participants and give each of them private access to your content (i.e. set up individual logins and passwords for every new member).

An e-commerce plugin can automate this process and send new members to your registration page after payment has been successfully processed.

There are many WordPress e-commerce plugins you can choose from. Some, like the WooCommerce platform are FREE and you pay for additional premium features as you need them (e.g. automated invoices, product enhancement features, etc.)

Certain WordPress themes have built-in payment processing features and there are also various merchant networks that will integrate affiliate marketing, payment processing, and member registration with your site.

To learn more about e-Commerce plugins and selling your course online, see these tutorials:

Promoting Your eBook & Online Course

Online marketing is a huge topic. As we explain in “The Small Business Digital Manager,” many small businesses are too disorganized and unmanageable to market themselves online effectively. Without a strategic digital plan and the right systems in place, most tactics and methods never seem to be implemented or done effectively.

Here are some very effective ways to promote your book and online course:

Content Marketing

With an expertly-configured WordPress site, most of your content marketing can be automated. Just publish new content on a regular basis and WordPress will do the rest.

Publish your content and let WordPress do the rest!

(Publish your content and let WordPress do the rest!)

Here’s a simple, inexpensive, and highly effective plan we recommend using to promote your books and online courses:

Promote It On Your Website Or Blog

Publish educational content on your WordPress website and refer readers to your book or online course in your call to action.

The more great content you publish, the more opportunities you have to attract new customers and sell your books and courses. If done correctly, every new post you publish is like another salesperson working for your business 24/7.

Practical Tip

If you need help coming up with great content ideas, we recommend subscribing to our FREE Content Creation course here:

Here are some additional things you can do to promote your book and online course on your website:

  • Add promotional banners to your site using a banner management plugin,
  • Offer visitors a FREE sample chapter of your book or access to videos as an incentive for them to sign up to your newsletter and promote your book and online course in your newsletter or email updates.
  • Use the data gathered from your site to improve your content marketing, test online ads, create promotional and educational videos, etc. You can obtain this data from your site by installing a plugin like Google Analytics for WordPress.

News Releases

Announcing the launch of your new book or course using a news release is a powerful and effective way to promote your course on media outlets and news websites.

You should definitely announce the launches, but for a truly effective campaign, consider sending out monthly news releases.

We recommend using the news release service at DistributionPress.com. They offer a complete done-for-you service that will get your news release distributed to hundreds of media sites and indexed in Google in less than 24 hours.

Promote your book and online course using news releases with DistributionPress.com

(Promote your book and online course using news releases with DistributionPress.com)

Affiliate Program

An affiliate is someone who gets paid a percentage of any sales they help to create through their recommendations and promotional efforts.

An affiliate program lets people register as an affiliate to promote your product or service and assigns them a unique affiliate URL to use in their email and website promotions. When people click on this special link, the affiliate program software identifies where the referral came from and if a sale is made, it then works out how much commission to pay the affiliate, makes the payment to the affiliate and deposits the balance of the sale into your bank account.

Affiliate Management Platforms

You can run an affiliate program on your own website or use an affiliate network to promote and recruit affiliates for your program.

If you decide to run an affiliate program on your own website, there are a number of WordPress affiliate plugins you can use.

If you’re just starting out, however, we recommend using an established affiliate network like JVZoo or ClickBank to promote your online course.

The reason for this is because these affiliate networks:

  • Have tens of thousands of members who can instantly find your offer and contact you to request approval to promote your product as an affiliate or automatically start promoting your offer, and
  • They process all payments and sales on your behalf and automatically pay your affiliates, saving you from having to manually administer affiliates and manage the affiliate payment process yourself.

For more information about affiliate networks and WordPress affiliate programs, go here:

Email Marketing Service

If you plan to add course members to an email marketing list, then you will need an email marketing service that integrates with WordPress.

A number of WordPress membership and e-commerce plugins will automatically add new members to your email marketing list and have settings that make this easy to configure.

To learn more about email marketing services and integrating these with WordPress, go here:

Live Events, Workshops & Seminars

Everything described so far will allow you to set up and automate a robust and cost-effective system for marketing and promoting your book and online course.

If you plan to run live events like workshops and seminars, you can also use an event management and registration plugin to help you manage events, add event listings to your website, automatically process booking registrations, assign tickets, etc.

WordPress offers various event management plugins and we have written a couple of detailed tutorials about these here:

Summary

Publishing a book and creating an online course allow you to profit from your expertise and are also powerful ways to attract new clients, increase revenue, and grow your business online.

Best of all, this can all be done inexpensively, as shown above.

We hope that you have found the above information on creating ebooks and online courses on a shoestring budget useful to help grow your business.

How To Publish Books And Create Online Courses On A Shoestring Budget

(Source: Pixabay)

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WordPress Roundup #1: Resources For WordPress Users

Discover some of the latest tools and resources for WordPress users in this weekly WordPress roundup!

WordPress Roundup: New Resources For WordPress UsersIn addition to our FREE WordPress tutorials that show you how to build, grow, and manage your own website without coding skills, we also want to keep you up-to-date with some of the latest resources and add-ons developed to help WordPress users by third-party developers.

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New Resources For WordPress Users

With an active global community of thousands of WordPress developers, every week new plugins, themes, and resources are released and/or improved for the benefit of WordPress users. Here are just a few of the new releases that have caught our eye this week:

Stream Store

StreamStore - WordPress Amazon affiliate store builder(StreamStore – WordPress Amazon affiliate store builder)

If you plan to use WordPress to build an income stream with affiliate marketing, StreamStore is a new Amazon affiliate store builder that lets you build fully automated stores to sell products from Amazon.com.

StreamStore is a theme and plugin-based software that uses an advanced live stream technology to populate products into a WordPress site based on the keywords and categories or sub-categories that you specify.

(StreamStore lets you earn affiliate revenue from Amazon.com)

With StreamStore, you can build a single store or a network of stores in minutes (after setting up your Amazon accounts) with Amazon products, deals and discounts, responsive landing pages, and components that let you promote your store, products, and deals on social media.

StreamStore also addresses a number of challenges that other Amazon store-building tools for WordPress have struggled with.

To learn more about StreamStore, go here:

Explaindio

Explaindio - Video creation tool(Explaindio – Video creation tool)

Explaindio is an all-in-one video editor that lets you easily create HD videos with animation, whiteboard hand-drawn sketch videos, combine text overlays, animated slides, and images with videos and more.

We cover video creation tools like Explaindio in our free tutorial on using video marketing to promote your content with WordPress. With the new v3 release, Explaindio brings some major updates and new features like:

  • Simultaneous multiple animations
  • Full multi-timeline editing
  • Full 3D animations
  • Import external 3D elements
  • 3D models and animation customization
  • 180+ pre-made text animation elements
  • 140+ pre-made video, image, doodle objects animations
  • Keyframe animation
  • And more …

Go here to view a demo and to learn more about this powerful marketing tool:

Plugin Sniper

Plugin Sniper - Find out what plugins a WordPress site is using(Plugin Sniper – Find out what plugins a WordPress site is using)

Plugin Sniper lets you find out what plugins a WordPress site is using. This is a useful tool if you want to know what WordPress plugins are being used by your competitors.

Plugin Sniper is also a useful tool for researching what kinds of plugins businesses in certain niches are using …

Search WordPress sites by categories and location(Search WordPress sites by categories and location)

To learn more about Plugin Sniper, go here:

Practical Tip

To learn how to tell if a website is powered by WordPress, see the tutorial below:

WP AdCenter

WP AdCenter - A complete WordPress advertising solution(WP AdCenter – A complete advertising solution for WordPress)

If you plan to monetize your WordPress site with banner advertising, WP AdCenter is a complete WordPress advertising solution and the latest plugin from WPeka, the same developers that have created the WP Legal Pages plugin covered in this tutorial.

WP AdCenter is an advanced ad management plugin that lets you create and manage different ad zones. You can use WP AdCenter to:

  • Place your own banners anywhere on your site
  • Notify your advertisers after 80% of the campaign is over
  • Export your campaign details as a spreadsheet
  • Rotate banners or place multiple banners in one Ad-Zone
  • Use the same slot to display different ads (without requiring refresh)
  • Automate your income – with PayPal
  • Monetize your WordPress site with affiliate banners or Google AdSense.

WP AdCenter settings(WP AdCenter settings)

WPAdCenter integrates with payment gateways like Paypal. and lets you offer advertising spots for sale on your site. Your advertisers can buy available spots on your website and use the plugin’s built-in intelligent reporting features to review Adzone performance and optimize revenue.

To learn more about WP AdCenter, visit the site below:

WP Master Control 2.0

WP Master Control - Total WordPress Automation software(WP Master Control – Total WordPress Automation software)

Do you plan to build or manage multiple WordPress sites?

WP Master Control 2.0 is a tool that allows you to set up, secure and back up all of your WordPress sites in just a few clicks.

WP Master Control is a set-and-forget tool that can save you hours of work by automating essential WordPress tasks on both new and existing sites, such as:

WP Master Control - Set Up, Secure, Back Up & Update Multiple WordPress Sites(WP Master Control – Set Up, Secure, Back Up & Update Multiple WordPress Sites)

To view a demo and learn more about this powerful tool, visit the site below:

New WordPress Themes

Just as many new WordPress plugins are released on a regular basis, there are also many new themes being released every month by professional WordPress theme developers. To learn more about some of the companies that provide WordPress users with fully customizable mobile-responsive WordPress themes that will suit your specific needs and explore their latest themes, see the tutorials below:

WordPress Updates

To learn about new WordPress features, improvements, updates, and bug fixes, see our WordPress Updates section.

We hope that you have found this information useful. If you are looking for a cost-effective way to start or grow your business online, we recommend choosing WordPress and going through our hundreds of FREE WordPress tutorials for beginners.

Get Thrive Leads for WordPress

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Disclaimer: This site has no association with WordPress, Automattic, or any products mentioned or reviewed on this site. We may receive financial benefits or affiliate commissions from purchases of any products and services advertised, mentioned or linked from this website. All images remain the copyright of their respective owners and have been used only for illustrative or training purposes.

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