Experienced marketers know the power of mailing lists.
This is because a mailing list gives you traffic on call and access to repeat buyers.
Marketing studies show that, on average, 50%-80% of web visitors generally will leave and never return. That’s a lot of money and opportunities you’re missing out on. Marketing research also shows that it takes an average of seven exposures to your business before a purchase decision is made. It’s vitally important, therefore, to interact repeatedly with your site visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to capture your visitors’ email address while they’re visiting your site, so you can continue communicating with them after they have exited your web site.
Building a list is an essential aspect of building a successful online business. A great mailing list has the potential to become your most reliable and constant online source of profit.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to having access to repeat visitors and building a relationship.
There are many different ways and strategies to build an opt-in list, but until very recently, it was very difficult to find an easy-to-use solution that gives users access to almost, if not all of the most effective methods available to capture email addresses on a website.
Thrive Leads – List Builder For WordPress Users
Plugin Description
Thrive Leads WordPress mailing list-building plugin lets you build a list of subscribers quickly using many different types of opt-in forms, split-test different offers, boost your conversions, and get traffic on tap, all from within your WordPress dashboard …
As mentioned earlier, there are many ways and effective strategies to build an email list, and almost all of these methods and strategies require using lead capture forms.
One of the key differences between Thrive Leads and all other email-capturing solutions is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies built into their plugin.
The Thrive Leads list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help users not just build a mailing list, but to build a mailing list faster.
Go here to learn more:
Benefits
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your website:
It’s WordPress
The Thrive Leads WordPress list builder eliminates the need to install multiple plugins on your site. This not only reduces the possibility of plugin conflicts, but also keeps your website’s loading speed down.
Ready To Go To Work In Minutes
Thrive Leads is really easy to install. Just upload it to your Plugin folder via your WP admin login and activate.
Very Simple To Use
Thrive Leads has made it very easy to set up one or more opt-ins, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required.
To get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 20-60 minutes to learn how to use all of the plugin’s features. Fortunately, ThriveThemes provides extensive training content, webinars as well as a responsive support team that is available to provide you with assistance.
Every Kind Of Opt-In Form Your Business Will Ever Need
With the plugin, you can begin to capture subscriber details using pre-designed templates, and every kind of form your business needs.
For example, you can use the plugin to add unblockable “pop-up” forms …
Insert slide-in forms …
You can use it to add in-line forms anywhere inside your content, or the middle of your posts using a simple shortcode …
Insert an opt-in form into your sidebar section …
You can add 2-step opt-in links that open a lightbox form when a link is clicked on …
And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” as the visitor scrolls down your page …
As you can see, Thrive Leads integrates every type of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Features
Thrive Leads provides many great features to WP users. Here are just some of these:
Fast And Easy To Install
Ready to go to work in minutes. As already mentioned, ThriveThemes provides extensive tutorials, training content, case studies, webinars, plus a responsive support team.
This software not only combines every kind of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all your list-building strategies directly from your own WordPress dashboard.
Built-In List Building Strategies
Thrive Leads integrates all of the list-building strategies you need to maximise your conversions into one easy-to-use software:
Design & Deploy
The Thrive Leads plugin comes with an extensive library of built-in professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, without technical skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to easily create, modify and customize your forms …
A/B Testing Engine
A/B testing is the quickest way to double or triple your conversion rates and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine that allows you to easily test a whole range of variables, including the following:
Split-Test Designs And Content
Thrive Leads lets you test different form designs and content, and provides an “automatic winner” feature that allows you to set the plugin to automatically eliminate the test variations that aren’t performing, and display only the forms that convert well after sufficient data has been collected.
You simply start your test and the plugin takes care of the rest, automatically helping you increase conversion rates over time.
Test Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to show a buy button on your screen after 10 seconds
- Scroll-depth triggers where a message will appear only when your visitor scrolls down at least 50% of the page
- Exit-intent triggers that detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if a form should display instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further increase your conversion rate.
A/B Test Form Types
Thrive Leads also lets you split-test different opt-in form types. For example, you can test a widget form on your sidebar vs an in-line form and see which form type creates better results for your business.
Split-Test Offers
Thrive Leads even lets you see how different offers compare against one another.
For example, you can assign different forms to different email sequences to help you determine which campaign offers deliver the best conversion results.

(Split-test different offers)
Not only does this plugin give you tremendous flexibility when it comes to split-testing your opt-in forms, but you can easily clone any existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done with just a few mouse clicks.
Additional features of the Thrive Leads plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a widget form on your sidebar on your 404 error page), including which post categories, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to display to specific segments of your audience at exactly the right moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
Thrive Leads is also compatible will all popular web browsers.
Gain Actionable Insights
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, the software provides a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from the best sources.
Integrates Seamlessly With All Major Autoresponders & Leading Email Marketing Solutions
If your email marketing system allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Additionally, you can use different lists and different services for different forms, so you’re never tied to just one service.
As you can see, Thrive Leads gives users a range of opt-in testing capabilities that go far beyond any other list-building software.
Testimonials
Here are a couple of the testimonials and feedback users have submitted for Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Support
As mentioned previously, ThriveThemes provides extensive tutorials, case studies as well as a dedicated support team that is available to provide users with assistance.
Tutorial videos that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year software upgrades with their purchase, backed by a no-risk, 30 day, complete money-back guarantee.
Product Price
Thrive Leads is available in the following editions:
- Single Site – This license allows you to install & activate the plugin on a single website. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites Edition – The Unlimited Sites option allows you to install & activate the plugin on all websites that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – This option lets you install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. All plugin features are included, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: Current pricing for Thrive Leads depends on whether there are any promotions or limited-time specials being offered. When we last checked, the product retails for the prices shown above. This may or may not be the actual price set by the software seller when you visit the website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing:
Additional Plugin Information
Even on an existing website with hundreds of posts, you can install the plugin and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms all across your website.
For a demo video showing plugin usage, including help documentation and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a targeted email list, the only way to increase the speed your list grows is by running split-tests and find out what works best on your site. Thrive Leads makes a powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or expensive subscriptions.
With Thrive Leads, you have 100% control over exactly where and how your forms show to visitors, and intelligent reporting that helps you increase your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as allowing users to create and add popups to their website. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, visit the plugin website here: Thrive Leads – Mailing List-Building Plugin For Boosting WP Mailing List Conversions
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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