The ability to track the behavior of visitors on your website or blog is extremely important to your online success.
The management saying ”you can’t manage what you don’t measure” is as true in the digital economy as it has ever been. If you don’t know what is happening when visitors arrive on your website, then how can you get better online results?
Business owners have looked for useful ways to track and understand what is happening since web sites were first developed. From basic tracking counters, to powerful and sophisticated statistical tracking tools like Google Analytics and other applications that track incredibly granular data.
Tracking user behavior is important for the success of your business, not just because it allows you to understand what visitors are doing so you can better your performance, but it’s also been proven that previous consumer behaviour is the best indicator of future behaviour. It’s a more reliable indicator in fact, than knowing demographics.
While the ability to monitor statistical metrics such as the number of visitors are landing on your web site, what pages they are landing on and leaving from, how long they are staying on your site for, which terms are being searched for, average page views, referring websites, and so on, is highly important, wouldn’t it be excellent to be able to know exactly what visitors are clicking on, where on your site they are navigating through, what links they are clicking on, which areas of your content they are mostly intrigued about, and more?
Fortunately, heatmap technology makes this easy. Website heat maps have been used to monitor areas in a website page most frequently scanned by web visitors. Web heat maps are also often used alongside other forms of web analytic software and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking and session replays to your arsenal of key business analysis tools using an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually tracks your web site users’ complete journey and creates instant heat maps showing where they are clicking and where they are scrolling throughout your website.
The HeatMapTracker software also enables you to spy on every click your users make.
For more details, visit the software site here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your readers are interacting with your web site, the more you can improve your site’s user experience. Imagine knowing the exact issues that prevent your visitors from fully engaging with your website, like confusing navigation layouts, or disruptive ads. As the site owner, you can help your visitors to complete certain actions, such as sign up to a newsletter or clicking on certain links or buttons.
Although Google Analytics has its overlay feature that can give you an idea of what links on your page are being clicked, a heatmap can show you any clicks that users are making on your site, whether they are links or not. This is a significant difference because if a heat map analysis reveals that users are clicking on an image that they imagine to be a link, but happens to not be a link, you would be able to quickly remedy this by linking the image to the destination your readers are trying to get to, or make it perfectly clear to your visitors that the image is not a hyperlink.
Heatmaps, therefore, are one of the best methods to test your site design, assess how readable your content is and improve conversions.
Here are just some of the benefits of using HeatMapTracker to monitor visitor behavior on your website:
Monitor Everything Visitors Do On Your Web Site
The script creates a playback video of every browsing session on your website, allowing you to record all links and buttons clicked, eye-tracking and page scrolling.
Full Control Without Restrictions
The script is self-hosted, giving you no-limit session recording and playbacks.
Free Upgrades & Enhancements
There is a one-time investment to own the software, which entitles you to receive free upgrades and enhancements.
Some additional script benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your web pages, you can identify difficulties preventing visitors from taking desired actions and optimize your site.
- No More Guessing Visitor Behaviour: The video recordings of your visitors’ sessions allow you to know precisely what is happening on your site. Click overlays let you see exactly which links and buttons visitors click on, which areas they are drawn to most on your website, how long they choose to stay in a particular spot, how far and quickly they navigate down your pages and more! No more guessing or hoping … just pure evidence of what goes on when people land on your website.
- Increase Online Sales: HeatMapTracker lets you improve visitor engagement with your site, which creates better online sales and conversions. There are a number of ways to achieve this and we present several of these in the “Tips” section further below.
Software Features
HeatMap Tracker provides many great features for site owners. Here are just a few of these:
- Quick and easy to install and implement. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors look at and observe how far down your page your users scroll as a benchmark of how long your site or content can retain their attention. HeatMap Tracker lets you analyze each and every user session to see how visitors interact with your website or certain pages on the web site.
- Unlimited visitor recording and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can spy on users on your web pages for a few days, a couple of weeks, a month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all recorded user sessions Heat Map Tracker has recorded for all projects. You can quickly see which pages your readers are gravitating towards and how they interact with the content on each page, allowing you to invest more time on improving pages that your readers care about. You can also access regional demographics of your visitors and learn which part of the world they are coming from.
Additional features:
The image below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are just some testimonials and comments plugin users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your business:
- Understand what’s working (i.e. where people click) and what doesn’t work (where users are not clicking). For example, are people watching your videos? Are they clicking on images believing that they are links to somewhere else?
- Get useful data on ways to refine your landing pages, sign up forms, subscriptions, navigation, etc.
- Get insights on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Performing “above the fold” experiments to improve your home page’s “first impression”, or optimize the impact of your home page’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify if a content section needs to be inserted, rearranged, or taken out.
- Produce “before” and “after” comparison reports for digital services.
- Analyze if users tend to click on images vs buttons vs text links, and how particular user segments interact with your site.
- Review potential website security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a well-known internet marketer with a solid reputation for delivering exceptional product quality and customer support. The product download area includes video tutorials for installing and configuring the software.
Product Pricing
HeatMap Tracker comes in 3 separate editions:
- Basic (Single) License – Single domain only. Price = $197.00 One-off payment.
- Professional License – Installs on up to 10 domains. Cost = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heatmaps, browser recording, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency license lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web development agencies. Cost = $497.00 Single Payment.
Note: The cost of purchasing the product depends on whether there are any promotions or limited-time specials being offered. Currently, the product sells for the prices shown above. This may or may not be the actual pricing charged by the product seller when you visit the product site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing here:
Additional Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services like Google Analytics can provide you with good information on things such as how many people are landing on your pages, how they find it and what they are doing during their visits. However, if you want to truly gain deeper insights into how your website and your content is being used by your visitors to connect with your digital presence, then a heat map analytics application can be a very practical way to do so.
We recommend buying a copy of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, engagement and to generate more online sales.
To learn more, check out the software here: HeatMap Tracker – Real-Time ClickTracking And HeatMap Tracking Plugin
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