The ability to track, monitor and view the behavior of visitors on your web site is absolutely vital to your online success.
The old adage ”you can’t manage what you don’t measure” is as important today as always. If you don’t know what is happening when users arrive on your site, then how would you know what areas of your site can be improved?
Businesses have looked for ways to track and understand user behavior since websites first appeared. From simple counters that track visitors, to powerful and sophisticated analytical software like Google Analytics which track and display an exceptional amount of key metrics.
Understanding user behaviour is important for a successful digital marketing strategy, not just because it enables you to understand what visitors are doing so you can improve your results, but research also shows that past consumer behavior is the most reliable indicator of future behavior. It’s an even more more reliable predictor in fact, than knowing visitor demographics.
While the ability to see statistical metrics like how many web users are arriving on your website, what pages they are arriving on and departing from, how long they are staying on your site for, which terms are being searched for, page views, referring websites, etc …, is extremely essential, wouldn’t it also be fantastic to know precisely what users are doing, where on your site they are navigating around in, which hyperlinks they are clicking on, which areas of your content visitors are reading, and so on?
Fortunately, heatmap tracking technology makes this possible. Website heatmaps are used for displaying areas of a web page most frequently scanned by web visitors. Web heat maps can also be used alongside other forms of statistical software and session replay tools.
If you own a WordPress website, then you can easily add heatmap tracking with session replays to your arsenal of essential website analysis tools with a simple to use and very inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other web applications) and that visually tracks your site visitors’ complete session and generates live heatmaps showing where users are clicking and where they scroll throughout your site.
The HeatMapTracker application enables you to track every action your visitors make.
More info: Heat Map Tracker
Benefits
The more information you have about how your visitors interact with your content, the more you can improve your site’s user experience. Imagine knowing the specific barriers that are preventing your site visitors from fully engaging with your site, like unclear site navigation elements, or distracting ads. As the website owner, you can guide your readers to complete certain actions, such as opting into a newsletter or clicking on certain links or buttons.
Although Google Analytics has its overlay feature that can show you which links on a web page are being clicked, a heat map can also reveal any clicks that users are making on your page, regardless of whether they are actual links or not. This is important because if a heatmap analysis reveals that users are clicking on a graphic element that they suppose to be a link, but turns out not to be a hyperlinked image, you can easily remedy this by linking the image to the destination your users are trying to get to, or let your readers know that the image is just a graphic.
Heat maps, therefore, can be one of the most useful ways to test the design of your website, assess how navigatable your site is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to monitor user behavior on your site:
Observe Everything Visitors Do On Your Site
Heat Map Tracker creates a screen video of every visitor movement on your website, allowing you to capture all clicks, eye-tracking and scrolls.
Full Control With No Limitations
The software is hosted on your own server, giving you unrestricted session recordings and pageviews.
Lifetime Updates & Enhancements
There is a one-off investment to buy the script, after which you are then entitled to receive unlimited application upgrades and enhancements for life.
Some additional application benefits include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they use your web site, you can uncover difficulties preventing visitors from taking desired actions and improve your sales process.
- No More Guessing User Behavior: The video recordings of your visitors’ browsing sessions show you exactly what is taking place on your web site. Heat Maps let you see exactly which elements visitors click on, which areas they are drawn to most on your site, how long they stay in a specific section, how fast they scroll down your pages and more! No more guessing or hoping … just accurate information of what happens when users come to your web site.
- Increase Visitor Engagement: Heat Map Tracker lets you increase user engagement with your business, which improves sales and conversion rates. There are many ways to achieve this and we discuss a number of these in the “Tips” section later in this review.
Software Features
HeatMapTracker includes many features for web site owners. Here are just some of these:
- Fast and easy to install and configure. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your content visitors spend more time reading and observe how far down your sales pages your users scroll as a benchmark of the length of time your web copy can engage them for. HeatMapTracker lets you review and analyze each and every user action to see how they interact with your website or particular pages on your site.
- Unlimited visitor recording and visitor session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMap Tracker you can capture visitor sessions on your site for a few days, a couple of weeks, one month, etc.
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all sessions the heatmap analytics software has recorded for all projects. You can easily see the top pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on pages that visitors care about. You can also see regional demographics of all visitors and discover where they are visiting from.
Additional software features:
The image below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials and comments that customers have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your web site to improve your results:
- Learn what works (i.e. where people are clicking) and what’s not working (where users aren’t clicking). For example, are users engaging with your videos? Are they clicking on images assuming that these may be links to somewhere else?
- Get useful data on how to optimize your landing pages, sign up forms, shopping cart, navigation, etc.
- Get actionable information on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Perform “above the fold” experimentation to improve your website’s “first impression”, or maximize the impact of the home page’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify if a page element could be inserted, rearranged, or deleted.
- Produce “before” and “after” comparison reports for web-related services.
- Compare if visitors tend to click on images vs buttons vs text links, and how particular user segments engage within your website.
- Confirm potential website security and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a recognized online marketer with a solid reputation for providing reliable products and support. The product download area contains video tutorials for installing and configuring the software.
Software Cost
HeatMap Tracker is available in 3 separate editions:
- Basic License – Allows you to use on 1 site. Price = $197.00 Single Payment.
- Professional (Multiple) License – Use on up to 10 sites. Price = $297.00 One-time.
- White-Label Branding) License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heatmaps, browser replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency license allows you to install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal client invoicing, making it an ideal solutions for web marketing service providers. Price = $497.00 One-time.
Please Note: The price of the HeatMap Tracker software depends on whether there are any promotions or limited-time specials being offered. When we last checked, the plugin is being retailed for the prices shown above. This may not be the actual pricing charged by the plugin author when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing here:
Additional Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Analytics services like Google Analytics can provide you with very useful information on things such as how many people are finding your pages, how they are finding it and what they are doing whilst visiting your web site. However, if you want to really gain a real-time understanding into how your site and your content is helping your visitors to engage with your digital presence, then a heat map analytics tool can be a very practical way to do so.
We suggest purchasing a license of HeatMap Tracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and for increasing your sales.
To learn more, visit the software website here: HeatMapTracker – Real-Time Click-Tracking & Heat Map Tracker
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