The ability to track and monitor the behavior of visitors and users on your website is absolutely vital to your online success.
The old business adage ”you can’t manage what you don’t measure” is as important in the digital age as it has ever been. If you don’t know what is happening when users arrive on your web pages, then how will you get better results online?
Businesses have looked for accurate methods to track and analyze what users are going to do on their websites since web sites were first introduced. From basic tracking counters, to very powerful and sophisticated analytical tools like Google Analytics and other applications which track incredibly rich key data.
Knowing user behavior is vitally important for a successful digital presence, not just because it enables you to understand what visitors are doing so you can better your results, but it’s also been proven that past visitor behaviour is the most reliable predictor of future behaviour. More reliable, in fact, than knowing consumer demographics.
While being able to track key information like the number of visitors are landing on your website, which pages they are landing on and leaving from, how long they are remaining on your site for, which terms are being searched for, page views, referring websites, and so on, is extremely essential, wouldn’t it be useful to know precisely what users are doing, where they are navigating through for the longest time periods, what hyperlinks they are clicking on, what areas of your site visitors are most intrigued about, and more?
Fortunately, heat map technology makes this easy. Website heat maps have been used to review areas of a web page most frequently scanned by web visitors. Web heat maps are also often used alongside other forms of stat tracking applications and session replay tools.
If you own a WordPress-powered website or blog, then it’s easy to add heat map tracking and recorded user session replays to your business tool box with a simple to use and quite inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software program that is compatible with WordPress (and other programs) and that visually records your site visitors’ complete session and generates instant heatmaps showing exactly where users are clicking and where they scroll throughout your site.
The HeatMapTracker analytics tool lets you see your website from your visitor’s perspective.
To learn more about this script go here: HeatMap Tracker
Benefits
The more accurate data you have about how your visitors are interacting with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your prospects from fully benefiting from your site, such as unclear site navigation elements, or distracting ads. As a website owner, you can encourage your users to perform certain actions, such as joining your newsletter or click on specific links or buttons.
While Google Analytics has an overlay feature which can show you which links on a web page are being clicked, a heat map can show you any clicks that visitors make on your site, whether these are actual links or not. This is an important benefit because if a heat map report helps you discover that readers are clicking on a graphic element that they think is a link, but turns out not to be a link, you can quickly edit this by linking the image to the destination URL your readers are trying to get to, or let your users know that the image is just a design element.
In short, heatmaps are one of the best ways to test your site design, assess how readable your site is and improve conversions.
Here are just some of the benefits of using Heat Map Tracker to monitor user behavior on your site:
Observe Everything Visitors Are Doing On Your Web Site
Heat Map Tracker records every browsing session on your site, enabling you to monitor all page clicks, eye-tracking and page scrolls.
Full Control Without Limitations
The application is hosted on your own server, giving you no restrictions on session recording and pageviews.
Free Upgrades And Enhancements
There is a one-time investment to buy the script, after which you are then entitled to receive unlimited software updates and added features for free.
Some additional benefits include the following:
- Improve Site Usability: By seeing how visitors experience your site, you can identify obstacles that prevent users from progressing to the end of your sales funnel and optimize your site.
- No More Guessing Visitor Behaviour: The video recordings of your visitors’ sessions show you precisely what is taking place on your website. Overlays let you see exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they hover in a particular section, how far they navigate down your pages and more! No more guesses or hoping … just pure intel of what takes place when people come to your site.
- Increase User Engagement: HeatMapTracker helps you improve user engagement with your site, which creates better online sales and conversion rates. There are a number of ways to achieve this and we present several of these in the “Tips” section further below.
Software Features
Heat Map Tracker provides many features for WordPress users. Here are just some of these:
- Quick and simple to install and set up. Be up and running in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors spend more time view and measure how far down your sales or product pages your visitors scroll down to as an indicator of how long your content can retain their attention. HeatMapTracker lets you study every single visitor session to help you learn how they interact with your site or specific pages on the website.
- Unlimited visitor recording and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can capture users on your web pages for one day, a week or two, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view total visitors, tracked pages and all recorded sessions Heat Map Tracker has recorded for each project. You can quickly view which pages your users are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on pages that your readers care about. You can also review regional demographics of your visitors and discover which part of the world they are visiting from.
Additional software features:
The chart below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials plugin users have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your web site to improve your business:
- Understand what’s working (i.e. where visitors are clicking) and what’s not working (where people aren’t clicking). For example, are users watching your videos? Are they clicking on graphic elements assuming that they may link to another section?
- Get useful data on how to refine your landing pages, signup forms, shopping cart, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve results
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Create “above the fold” tests to improve your home page’s “first impression”, or maximize the impact of your landing page’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify whether an element on your page needs to be included, edited, or removed.
- Produce “before” and “after” comparison reports for web services.
- Analyze if visitors tend to click images vs buttons versus text links, and how particular user segments engage with your web site.
- Troubleshoot suspected site security threats or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a highly recognized internet marketer with a solid reputation for providing reliable product quality and product support. The product download area includes video tutorials for installing and setting up the software.
Software Pricing
Heat Map Tracker comes in 3 versions:
- Basic (Single) License – Licensed for one website. Cost = $197.00 One-time.
- Professional (Multiple) License – Licensed for up to ten websites. Cost = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heat maps, session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency edition allows you to install the software on as many sites as you need, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web service providers. Cost = $497.00 One-time.
Note: Current pricing for HeatMapTracker depends on whether there are any promotions or limited-time specials being offered. Currently, the plugin is being retailed for the amounts shown above. This may not be the actual price set by the product developer when you visit the plugin website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Analytics services like Google Analytics can provide you with very useful data on things such as the number of people coming to your site, how they are finding it and what they are doing during their visits. However, to really gain deeper insights into how your website and your content is helping your visitors to connect with your digital presence, then a heatmap analytics software application can be extremely practical.
We recommend that you consider buying a license of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and for generating more web sales.
For more information, check out the software here: Heat Map Tracker – Real-Time ClickTracking & Heat Map Tracking Software
***