The ability to track and monitor the behavior of visitors and users on your website or blog is absolutely vital to your online success.
The old business saying ”you can’t manage what you don’t measure” is as true today as it has ever been. If you don’t know what is happening when visitors arrive on your web pages, then how will you improve your online results?
People have looked for smart methods to track and analyze what is happening since websites were first developed. From basic counters that track visitors, to powerful and sophisticated analytical tools like Google Analytics that record detailed key data.
Tracking visitor behavior is important for a successful website, not only because it enables you to understand what visitors are doing so you can better your results, but it’s also been proven that previous user behavior is the most reliable predictor of future behaviour. It’s an even better indicator, in fact, than consumer demographics.
Although the ability to see statistical metrics such as the number of visitors are landing on your website, what pages they are entering and exiting, how long they are staying on your website for, keywords searched, unique page views, referring sites, etc …, is highly essential, wouldn’t it be excellent to be able to view precisely what users are doing, where on your site they are visiting the longest period on, which links they are clicking on, which areas of your page visitors are mostly interested in, and more?
Fortunately, heatmap tracking technology makes this easy. Website heatmaps have been used to pinpoint areas on a web site page most frequently scanned by online visitors. Web heat maps can also be integrated with other forms of statistical software and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking with video session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software tool that is compatible with WordPress and that lets you visually record your web site users’ entire journey and creates live heat maps showing precisely where users are clicking and where they scroll on your web pages.
HeatMapTracker application allows you to see your website from your visitor’s unique perspective.
Learn more here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more accurate data you have about how your visitors interact with your web pages, the more you can improve your website’s user experience. Imagine knowing the specific issues that prevent your users from fully engaging with your site, like confusing site navigation elements, or disruptive ads. As the site owner, you can encourage your users to perform certain actions, such as joining a newsletter or clicking on specific links.
Although Google Analytics has its overlay feature which can give you an idea of which links on a web page users are clicking, a heat map can also display any clicks that visitors make on your page, whether they are actual links or not. This is important because if a heat map analysis reveals that visitors are clicking on a graphic element which they suppose to be a link, but happens to not be a link, you could quickly change this by adding a link to the image, or make it crystal clear to your users that the image is not a link.
Heat maps, therefore, are one of the most useful ways to test the design of your website, measure how readable your site is and improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to track visitor behavior on your site:
Monitor Everything Visitors Do On Your Web Site
HeatMapTracker creates a playback video of every user browsing movement on your website, enabling you to record all clicks, eye-tracking and page scrolling movement.
Complete Control With No Limitations
The script is self-hosted, giving you unrestricted session recording and playbacks.
Free Upgrades And Enhancements
There is a one-off cost to purchase the software, which entitles you to receive lifetime upgrades and enhancements.
Additional benefits of the software include:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your website, you can identify obstacles preventing visitors from progressing to the end of your sales funnel and improve user engagement.
- No More Guessing User Behavior: The video playbacks of your users’ sessions let you see exactly what takes place on your website. Heat Maps let you see exactly which buttons and links users click on, where they are drawn to most on your site, how long they stay on a particular location, how fast they travel down your pages and more! No more guessing or hoping … just pure evidence of what takes place when users visit your site.
- Increase User Engagement: HeatMapTracker lets you improve visitor engagement with your business, which increases your sales and conversion rates. There are many ways to achieve this and we’ll go over a number of these in the “Tips” section later in this review.
Features
HeatMapTracker offers many features for WordPress users. Here are just some of these:
- Fast and easy to install and implement. Be up and running in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and observe how far down your page your visitors scroll down to as a benchmark of the length of time your web copy can keep them interested. Heat Map Tracker lets you review and analyze every single visitor experience to help you learn how visitors are interacting with your website or particular pages on the web site.
- Unlimited session recording and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMap Tracker you can measure visitor sessions on your site for a few days, a few weeks, one month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and total sessions HeatMap Tracker has recorded for each project. You can easily see the top pages your readers are moving towards and how they interact with the content on each page, allowing you to invest more time on the content that your users are more interested in. You can also monitor regional location data of all visitors and discover which part of the world they are visiting from.
Additional features:
The image below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials that plugin customers have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your results:
- Learn what’s working (i.e. where users click) and what doesn’t work (where users aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on graphic elements thinking that these lead to somewhere else?
- Get useful data on how to improve your landing pages, sign up forms, subscriptions, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Performing “above the fold” tests to improve your website’s visitor impact, or optimize the impact of the website’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify if a section of your content needs to be added, redesigned, or taken out.
- Create “before” and “after” comparison reports for digital marketing services.
- Compare whether users prefer to click on images vs buttons versus text links, and how specific user segments engage with your site.
- Investigate suspected site security weaknesses and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for delivering exceptional product quality and support. The product download area contains video instructions for installing and setting up the software.
Product Licensing Price
HeatMap Tracker comes in three versions:
- Basic (Single) License – Single installation only. Price = $197.00 Single Payment.
- Professional License – Allows you to install on up to 10 websites. Price = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the Basic & Professional editions (click tracking, heatmaps, browser session recording, unlimited recording / page views, free updates and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you need, create client accounts, and set up automated PayPal client invoices, making it an ideal solutions for web marketing service providers. Price = $497.00 One-time.
Please Note: Pricing for HeatMapTracker can vary, depending on whether there are any promotions or limited-time special offers. The pricing above was correct when this content was published. This may not be the actual pricing set by the product seller when you visit the site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price:
Additional Software Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services such as Google Analytics can provide you with great information on things such as the number of people coming to your pages, how they find it and what they do during their visits. However, if you want to truly gain a deep understanding into how your website and its content is being used by your visitors to engage with your digital presence, then a heat map analytics application can be a very practical way to do this.
We suggest buying a license of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, engagement and to generate more sales of your products or services.
For more details, check out the software here: HeatMapTracker – Real-Time Click-Tracking & Heat Map Tracking Plugin
***