Being able to track, monitor and view visitor behavior is absolutely vital to your online success.
The adage “if you can’t measure it, you can’t manage it” is as true in the digital age as it has ever been. If you don’t know what is happening when visitors arrive on your site, then how will you improve your results online?
Website users have been searching for ways to track and analyze what users are doing on their web-sites since web sites were first introduced. From simple tracking counters, to powerful statistical tracking tools like Google Analytics which deliver an exceptional level of measurements.
Knowing visitor behaviour is important for the success of your digital marketing and content strategy, not only because it allows you to understand what visitors are doing so you can better your performance, but testing also confirms that past visitor behaviour is the most reliable way to predict future behaviour. It’s an even better predictor, in fact, than demographics.
Although the ability to analyze statistical data like how many unique web visitors are arriving on your website, which pages they are arriving on and departing from, how long they are staying on your website for, what keywords people are searching for, page views, referring websites, etc …, is extremely important, wouldn’t it also be excellent to be able to track precisely what users are doing, where they are visiting the longest time on, what links they are clicking on, which areas of your site visitors are mostly intrigued about, and more?
Fortunately, heat map tracking technology makes this possible. Website heatmaps are used to display areas in a website page most frequently scanned by visitors. Web heatmaps can also be used alongside other forms of web analytic software and session replay software.
If you own a WordPress-powered web site, then it’s easy to add heat map tracking and recorded session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software script that works with WordPress (and other CMS applications) and that visually tracks your site visitors’ complete journey and creates instant heatmaps showing where users are clicking and where they are scrolling throughout your web pages.
The HeatMapTracker application also enables you to look over the shoulders of everyone who visits your web site.
Learn more here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your readers engage with your web site, the more you can improve your site’s user experience. Imagine knowing the exact issues that have been preventing your users from fully accessing your website, like confusing navigation layouts, or distracting adverts. As a site owner, you can encourage your users to complete certain actions, such as joining your newsletter or click on certain links or buttons.
Although Google Analytics has an overlay feature which can give you an idea of what links on a web page visitors are clicking, a heat map will reveal any clicks that visitors are making on your page, regardless of whether they are actual links or not. This is important because if a heat map report reveals that visitors are clicking on an image which they think is a link, but happens to not be a hyperlinked image, you could easily fix this by linking the image to the destination URL your users are trying to get to, or let your readers know that the image is just a visual element.
In short, heat maps can be one of the best ways to test your site design, measure how navigatable your content is and help to improve conversions.
Here are just some of the benefits of using Heat Map Tracker to monitor user behaviour on your website:
See Everything Visitors Do On Your Web Pages
The software captures every user browsing session on your website, allowing you to record all clicks, eye-tracking and page scrolling movement.
Complete Control With No Limitations
The application is hosted on your own server, giving you unrestricted visitor recordings and playbacks.
Unlimited Updates & Enhancements
There is a one-time investment to buy the script, after which you are then entitled to receive lifetime upgrades and enhancements.
Additional script benefits include:
- Improve User Experience: By seeing how visitors use your web site, you can spot obstacles preventing visitors from taking desired actions and optimize your site.
- Stop Guessing User Behavior: The video playbacks of your users’ sessions let you observe exactly what is happening on your web site. Heatmaps let you know exactly which elements users click on, which areas they are drawn to most on your site, how long they browse in a specific area, how quickly they travel down your content and more! No more guesses or assuming wrongly … just accurate information of what takes place when people come to your website.
- Increase Website Sales: HeatMap Tracker helps you increase user interaction with your site, which improves sales and conversion rates. There are many ways to do this and we’ll discuss a few of these in the “Tips” section further below.
Software Features
HeatMapTracker offers many features for WordPress users. Here are just a few of these:
- Quick and simple to install and set up. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and measure how far down the page your users read down to as an indicator of the length of time your site can keep them engaged. HeatMap Tracker lets you review and analyze each and every visitor session to see how users interact with your site or particular pages on your site.
- Unlimited session recording and browser session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can measure users on your site for one day, a couple of weeks, a month, or more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and all sessions HeatMapTracker has recorded for each project. You can quickly see the top pages your visitors are gravitating towards and how they interact with the content on each page, allowing you to spend more time on pages that users care about. You can also access regional demographics of your visitors and learn where they are visiting from.
Additional software features:
The image below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials customers have submitted for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your web site to improve your results:
- Understand what’s working (i.e. where people click) and what doesn’t work (where visitors aren’t going to). For example, are visitors watching your videos? Are they clicking on graphic elements believing that they may link to another location?
- Get useful information on how to optimize your landing pages, sign-up forms, subscriptions, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve results
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Create “above the fold” testing to improve your home page’s visitor impact, or maximize the impact of the landing page’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify if a page element needs to be inserted, edited, or deleted.
- Create “before” and “after” case studies for web-related services.
- Test if users prefer to click on images vs buttons versus text links, and how particular user segments interact with your website.
- Investigate confirmed site security and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a respected internet marketer with a solid reputation for delivering robust products and support. The member download area includes video tutorials for installing and configuring the software.
Software Cost
HeatMapTracker is available in three versions:
- Basic (Single) License – Allows you to use on 1 site. Price = $197.00 Single Payment.
- Professional (Multiple) License – Use on up to 10 sites. Price = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the other licenses (click tracking, heatmaps, session recording, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency license allows you to install the software on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for web development service providers. Price = $497.00 One-off payment.
Note: Price details for the HeatMap Tracker product can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing above was correct at the time this review was written. This may or may not be the actual price charged by the product author when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing:
Additional Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Analytics services such as Google Analytics can provide good information on things such as the number of people landing on your website, how they found it and what they are doing during their visits. However, to truly gain an understanding into how your website and your content is being used by your visitors to connect with your business online, then a heatmap analytics service can be a great way to do this.
We suggest buying a license of HeatMap Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your site’s user-experience, visitor engagement and to get more sales.
For more details, check out the software here: Heat Map Tracker – Real-Time Click-Tracking & HeatMap Tracking Software
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