Being able to track, monitor and view visitor behavior is absolutely vital to your online success.
The business adage “if you can’t measure it, you can’t manage it” is as important in the digital economy as always. If you don’t know what is happening on your site, how can you improve your results online?
Business owners have been looking for ways to track and analyze what users are going to do on their web pages since web sites first appeared. From basic tracking counters, to very sophisticated analytical tools like Google Analytics and other applications which can capture incredibly rich metrics.
Knowing visitor behaviour is important for the success of your website, not only because it allows you to understand what visitors are doing so you can improve your results, but testing also confirms that past user behaviour is the best predictor of future behavior. It’s a more reliable indicator in fact, than visitor demographics.
While the ability to view valuable metrics like the number of visitors are arriving on your site, which pages they are arriving on and departing from, how long they are staying on your site for, keywords searched, page views, referring pages, and so on, is vitally essential, wouldn’t it also be excellent to track exactly what visitors are doing, where on your site they are visiting the longest period on, what links they are clicking on, what parts of the site they are mostly interested in, and more?
Fortunately, heatmap tracking technology makes this possible. Web heat maps have been used to locate areas in a web page most frequently scanned by visitors. Web heatmaps are also often used alongside other forms of stat tracking applications and session replay tools.
If you use WordPress, then you can easily add heat map tracking and session replays to your business tool box with an easy-to-install and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other applications) and that visually tracks your web site users’ complete session and creates instant heat maps showing where they click and where they scroll throughout your web pages.
HeatMapTracker analytics tool also lets you look over the shoulders of every person who comes to your web site.
More info: Heat Map Tracker
Benefits
The more information you have about how your readers are engaging with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your readers from fully engaging with your site, such as confusing site navigation elements, or distracting ads. As a website owner, you can encourage your users to perform certain actions, such as sign up to a newsletter or click on specific links or buttons.
While Google Analytics has its overlay feature that can show you which links on a web page users are clicking, a heatmap can also reveal any clicks that users are making on your site, whether these are links or not. This is important because if a heatmap analysis helps you discover that users are clicking on an image which they think is a link, but turns out not to be a hyperlinked image, you could quickly remedy this by adding a link to the image, or let your visitors know that the image is just a graphic.
Heatmaps, therefore, can be one of the best ways to test your site design, measure how readable your content is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to monitor user behaviour on your site:
Monitor Everything Visitors Are Doing On Your Website
The application lets you record every browsing session on your web site, enabling you to monitor all clicks, eye-tracking and scrolls.
Full Control Without Restrictions
The software is hosted on your own server, giving you unlimited user recordings and pageviews.
Unlimited Updates And Enhancements
There is a one-time cost to purchase the script, which then entitles you to receive free updates and all future enhancements.
Additional benefits of the script include the following:
- Improve User Experience: By seeing how visitors navigate your website, you can discover difficulties preventing visitors from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing About User Behaviour: The screen video playbacks of your users’ browser sessions show you exactly what takes place on your web site. Heat Maps let you know exactly which elements visitors click on, where they are drawn to most on your site, how long they choose to stay on a particular area, how quickly they travel down your site and more! No more guessing or making wrong assumptions … just real data of what takes place when users visit your website.
- Increase Online Sales: HeatMap Tracker helps you improve visitor engagement with your business, which improves your online sales and conversions. There are many ways to do this and we present a few of these in the “Tips” section further below.
Software Features
HeatMap Tracker includes many features for WordPress users. Here are just some of these:
- Fast and easy to install and configure. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors eyes are drawn to and see how far down the page your visitors scroll as a benchmark of how long your web copy can engage them for. The software lets you study each and every user action to see how visitors interact with your site or some pages on the site.
- Unlimited session screen captures and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can spy on visitor sessions on your site for a few days, a few weeks, a month, etc.
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to see how many total visitors, tracked pages and total recorded user sessions the heat map analytics software has recorded for each project. You can easily see the top pages your users are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on the content that your readers are more interested in. You can also monitor regional demographics of your visitors and learn which part of the world they are coming from.
Additional software features:
The table below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are just some testimonials and feedback that plugin customers have submitted for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your web site to improve your results:
- Discover what’s working (i.e. where visitors click) and what doesn’t work (where visitors are not going to). For example, are people watching your videos? Are they clicking on images thinking that these may be links to somewhere else?
- Get useful data on how to improve your landing pages, sign up forms, shopping cart, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Conducting “above the fold” experiments to improve your website’s “first impression”, or optimize the impact of your home page’s real estate elements on your users, such as banners, links, buttons, sales copy, etc…
- Identify if a page element should be inserted, reworked, or removed.
- Create “before” and “after” case studies for web services.
- Compare if users prefer to click images vs buttons versus text links, and how specific user segments engage with your website.
- Review suspected site security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a well-known online marketer with a solid reputation for delivering great product quality and product support. The member download area contains video instructions for installing and setting up the software.
Software Price
HeatMapTracker is available in three editions:
- Basic License – Use on 1 domain. Price = $197.00 One-time.
- Professional License – Licensed for up to ten sites. Price = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heatmaps, browser session replays, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency license lets you install the software on unlimited sites, create client sub-accounts, and set up automated PayPal client invoicing, making it an ideal solutions for web marketing service providers. Cost = $497.00 One-off payment.
Please Note: The cost to purchase the product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the software is being retailed for the prices shown above. This may or may not be the actual pricing set by the plugin developer when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Analytics services such as Google Analytics can provide you with useful metrics on things such as the number of people landing on your site, how they are finding it and what they do whilst on your site. However, to really gain deeper insights into how your website and your content is being used by your visitors to engage with your digital presence, then a heat map analytics software tool can be a great way to do this.
We recommend getting a license of HeatMap Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, visitor engagement and to make more sales of your products or services.
For more information, check out the software here: HeatMap Tracker – Live ClickTracking & Heat Map Tracking Plugin
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