Being able to track visitor behavior is extremely important to the success of your business online.
The old business adage ”you can’t manage what you can’t measure” is as true in the digital economy as ever. If you don’t know what is happening when visitors arrive on your web site, how can you know what areas need improving?
Website users have looked for accurate methods to track and analyze what visitors are doing on their internet sites since websites were first invented. From basic counters that track visitors, to powerful and sophisticated statistical tracking tools like Google Analytics and other applications that can deliver very rich data.
Understanding user behaviour is vitally important for the success of your online business marketing strategy, not only because it allows you to understand what visitors are doing so you can better your results, but research also proves that past consumer behaviour is the most reliable indicator of future behaviour. It’s a better predictor, in fact, than knowing demographics.
While the ability to see valuable details such as the number of web visitors are visiting your website, what pages they are landing on and leaving from, how long they are remaining on your site for, keyword searches, unique page views, referring websites, etc …, is vitally useful, wouldn’t it also be useful to be able to track precisely what visitors are reading, where on your site they are visiting the longest for, which links they are clicking on, which areas of the page they are most interested in, and more?
Fortunately, heatmap tracking technology makes this easy and possible. Web heat maps are used to help locate areas in a website page that visitors scan most frequently. Web heatmaps are also often used alongside other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking and session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software application that works with WordPress (and other web applications) and that lets you visually track your site users’ movements and generates live heat maps that show precisely where users click and where they scroll on your site content.
The HeatMapTracker analytics tool also lets you see your website from your visitor’s point of view.
More info: HeatMapTracker
Benefits
The more accurately you know how your readers are engaging with your web site, the more you can improve your website’s user experience. Imagine knowing the specific obstacles that are preventing your readers from fully engaging with your website, such as confusing navigation elements, or disruptive design elements. As a site owner, you can encourage your readers to perform certain actions, such as signing up to your newsletter or clicking on certain links.
Although Google Analytics has an overlay feature which can show you which links on your page are being clicked, a heat map can also show you any clicks that users are making on your site, whether these are links or not. This is an important difference because if a heat map analysis helps you discover that visitors are clicking on an image which they think is a link, but turns out not to be a link, you can quickly remedy this by adding a link to the image, or let your users know that the image is not a hyperlink.
Heatmaps, therefore, can be one of the best methods to test the design of your site, assess how navigatable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track user behaviour on your web site:
Observe Everything Visitors Do On Your Web Pages
HeatMapTracker records every visitor movement on your web site, allowing you to record all page clicks, eye-tracking and page scrolling.
Complete Control Without Restrictions
The software is self-hosted, giving you unlimited session recordings and playbacks.
Free Upgrades And Enhancements
There is a one-time investment to own the application, which then entitles you to receive unlimited updates and added features for free.
Additional script benefits include the following:
- Improve Your Marketing Efforts: By seeing how visitors use your website, you can discover issues preventing visitors from progressing to the end of your sales funnel and improve user engagement.
- Stop Guessing User Behavior: The screen video recordings of your visitors’ sessions show you exactly what takes place on your site. Screen overlays let you know exactly which links and buttons users click on, where they are drawn to most on your website, how long they choose to stay in a specific spot, how quickly they travel down your site and more! No more guesses or assuming wrongly … just factual evidence of what takes place when users land on your website.
- Increase User Engagement: Heat Map Tracker helps you increase user interaction with your business, which improves your online sales and conversion rates. There are a number of ways to achieve this and we present a number of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker provides many unique features for WordPress users. Here are just some of these:
- Fast and simple to install and configure. Be up and running in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors spend more time reading and see how far down your page your visitors scroll down to as an average of the length of time your sales message can keep them engaged. The software lets you analyze each and every visitor action to help you understand how they interact with your site or some pages on your site.
- Unlimited visitor recording and playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMap Tracker you can record user sessions on your site for 1 day, a few weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to see total visitors, tracked pages and total recorded user sessions HeatMapTracker has recorded for each project. You can easily see the top pages your visitors are moving towards and how they interact with each page’s content, allowing you to spend more time on improving content that users care about. You can also review regional demographic data of all visitors and discover which part of the world they are visiting from.
Additional features:
The table below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials and comments plugin customers have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your business:
- Discover what works (i.e. where people click) and what doesn’t work (where people are not going to). For example, are visitors engaging with your videos? Are they clicking on images believing that these may link to somewhere else?
- Get actionable data on ways to optimize your landing pages, sign up forms, sales funnel, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Conducting “above the fold” tests to improve your website’s visitor impact, or optimize the impact of your website’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify whether any new content needs to be included, redesigned, or taken out.
- Produce “before” and “after” case studies for web-related services.
- Test whether visitors tend to click images vs buttons versus text links, and how specific user segments interact within your web site.
- Diagnose suspected website security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a respected online marketer with a solid reputation for delivering reliable products and support. The product download area contains video tutorials for installing and configuring the software.
Product Cost
Heat Map Tracker comes in three separate versions:
- Basic (Single) License – Installs on 1 domain. Cost = $197.00 One-time.
- Professional (Multiple) License – Installs on up to 10 domains. Cost = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, session replays, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency edition lets you install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital service providers. Price = $497.00 Single Payment.
Please Note: The price of the product depends on whether there are any promotions or limited-time specials being offered. The price above was current when this content was published. This may not be the actual price charged by the product author when you visit the product site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current price:
Additional Software Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services like Google Analytics can provide useful metrics on things such as how many people are arriving on your site, how they are finding it and what they do during their visits. However, to truly gain an understanding into how your site and your content is helping your visitors to interact with your digital presence, then a heat map analytics application can be a very practical way to do so.
We recommend getting a license of HeatMap Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, visitor engagement and to increase online sales.
For more details, check out the software here: HeatMapTracker – Real-Time Click-Tracking & Heat Map Tracking Software
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