The ability to understand the behavior of visitors and users on your web site is absolutely vital to your online success.
The old adage “if you can’t measure it, you can’t manage it” is as important in the digital economy as always. If you don’t know what is happening when visitors arrive on your website, how would you get better results online?
Businesses have looked for practical tools to track and understand visitor behaviour since web sites were first introduced. From simple counters that track visitor numbers, to sophisticated and powerful statistical tracking software like Google Analytics and other applications that record and let you see an incredible amount of information.
Learning about visitor behaviour is vitally important for a successful web site, not only because it enables you to understand what visitors are doing so you can improve your results, but it’s also been shown that previous user behaviour is the best indicator of future behaviour. It’s a better indicator, in fact, than demographics.
Although the ability to analyze valuable reports such as the number of visitors are landing on your website, which pages they are coming and leaving from, how long they are staying on your website for, what keywords are being searched for, page views, referring sites, and so on, is highly essential, wouldn’t it be useful to know precisely what visitors are doing, where they are navigating through, which links they are clicking on, what areas of the content they are most intrigued about, and so on?
Fortunately, heat map technology makes this possible. Web heat maps are used to review areas of a web site page that online visitors scan most frequently. Web heatmaps can also be used alongside other forms of web analytics and session replay software technologies.
If you own a WordPress website or blog, then you can easily add heatmap tracking with recorded user session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other CMS applications) and that visually tracks your site visitors’ movements and creates instant heatmaps that show precisely where users are clicking and where they scroll throughout your site.
HeatMapTracker analytics tool also enables you to see your website from your visitor’s unique point of view.
Learn more about the software here: Heat Map Tracker
Benefits
The more information you have about how your readers engage with your website, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your prospects from fully benefiting from your site, such as confusing site navigation layouts, or distracting banner ads. As a site owner, you can help your site visitors to perform certain actions, such as opting into a newsletter or clicking on certain links or buttons.
While Google Analytics has an overlay feature that can show you what links on your page users are clicking, a heatmap can show you any clicks that users make on your site, whether they are actual links or not. This is important because if a heatmap analysis reveals that visitors are clicking on a graphic element that they imagine to be a link, but turns out not to be a link, you can easily remedy this by adding a link to the image, or make it clear to your users that the image is just a graphic.
In short, heatmaps are one of the best methods to test the design of your site, assess how navigatable your site is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMapTracker to track user behavior on your website:
Observe Everything Visitors Are Doing On Your Site
Heat Map Tracker captures every visitor session on your site, allowing you to observe all links and buttons clicked, eye-tracking and scrolls.
Full Control With No Restrictions
The application is hosted on your own server, giving you no limits on session recordings and pageviews.
Unlimited Updates & Enhancements
There is a one-time cost to own the HeatMapTracker script, after which you are then entitled to receive lifetime updates and enhancements.
Some additional application benefits include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they navigate your web pages, you can discover difficulties preventing visitors from taking desired actions and improve your sales process.
- No More Guessing Visitor Behavior: The video playbacks of your visitors’ sessions show you precisely what takes place on your web pages. Click overlays let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they hover on a specific spot, how quickly they scroll down your site and more! No more guessing or assuming wrongly … just pure data of what goes on when people navigate around your web site.
- Increase Visitor Engagement: HeatMap Tracker helps you increase user interaction with your site, which increases your online sales and conversions. There are a number of ways to do this and we present a number of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker provides many features for web site owners. Here are just some of these:
- Quick and simple to install and configure. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and calls to action, see which areas of your virtual real estate visitors spend more time view and observe how far down your page your users scroll as an average of the length of time your site or content can keep them interested. HeatMap Tracker lets you analyze each and every user experience to see how they interact with your website or certain pages on your website.
- Unlimited session recording and browser session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With Heat Map Tracker you can measure visitors on your site for a few days, one week, a month, or even more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and all sessions HeatMap Tracker has recorded for all projects. You can quickly view which pages your users are moving towards and how they interact with the content on each page, allowing you to invest more time on pages that visitors care about. You can also review regional demographic data of your visitors and learn which part of the world they are visiting from.
Additional software features:
The image below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials users have submitted for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your results:
- Discover what’s working (i.e. where visitors click) and what doesn’t work (where people aren’t going to). For example, are people watching your videos? Are they clicking on images thinking that these lead to another location?
- Get useful information on ways to improve your landing pages, sign-up forms, memberships, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Create “above the fold” testing to improve your site’s “first impression”, or maximize the impact of the landing page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether a section of the content needs to be included, reworked, or deleted.
- Produce “before” and “after” case studies for web-related services.
- Compare if visitors tend to click images vs buttons vs text links, and how specific user segments engage within your site.
- Confirm confirmed site security problems or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for providing exceptional product quality and customer support. The product download area contains video tutorials for installing and setting up the software.
Product Price
HeatMapTracker comes in 3 versions:
- Basic License – Installs on 1 website. Price = $197.00 One-time.
- Professional (Multiple) License – Allows you to install on up to 10 websites. Price = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the other editions (click tracking, heat maps, session replays, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency edition lets you install the plugin on as many sites as you like, create client sub-accounts, and set up automated PayPal client invoicing, making it ideal for web development service providers. Price = $497.00 Single Payment.
Please Note: The price of HeatMapTracker can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the price when this content was published. This may or may not be the actual pricing charged by the software author when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services such as Google Analytics can give you some great data on things such as the number of people finding your pages, how they find it and what they are doing whilst on your web site. However, if you want to really gain deeper insights into how your site and its content is helping your visitors to engage with your digital presence, then a heat map analytics software application can be extremely useful.
We suggest getting a copy of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, engagement and for increasing your online sales.
To learn more, visit the software website: Heat Map Tracker – Live Click-Tracking And Heat Map Tracking Software
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