The ability to track the behavior of visitors on your website or blog is absolutely important to the success of your digital business.
The adage “if you can’t measure it, you can’t manage it” is as important in the digital economy as always. If you don’t know what is going on on your website, how would you get better results online?
People have been searching for accurate ways to track and understand what is happening since websites first appeared. From basic counters that track how many people have viewed your web page, to very sophisticated and powerful analytical software like Google Analytics which can record an exceptional level of metrics.
Knowing user behavior is vitally important for a successful digital marketing strategy, not just because it allows you to understand what visitors are doing so you can improve your performance, but testing also shows that previous consumer behavior is the most reliable way to predict future behaviour. It’s an even more more reliable indicator in fact, than consumer demographics.
While being able to understand statistical data like how many web users are visiting your website, which pages they are coming and leaving from, how long they are remaining on your site for, keyword searches, unique page views, referring pages, and so on, is vitally essential, wouldn’t it also be great to be able to know exactly what visitors are clicking on, where on your site they are navigating through for the longest time periods, what hyperlinks they are clicking on, which parts of your content they are browsing, and so on?
Fortunately, heat map technology makes this easy and possible. Website heat maps are used to help locate areas in a website page most frequently scanned by visitors. Web heat maps can also be integrated with other forms of web analytics and session replay software technologies.
If you use WordPress, then you can easily add heat map tracking and session replays to your arsenal of essential website analysis tools with an easy-to-install and inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software tool that is compatible with WordPress and that lets you record your website users’ complete journey and creates live heat maps showing where users click and where they scroll throughout your site.
The HeatMapTracker analytics tool also enables you to look over the shoulders of everyone who visits your web site.
Learn more about the script here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The better you know how your readers engage with your web pages, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your visitors from fully accessing your site, like unclear site navigation elements, or distracting design elements. As a site owner, you can help your users to perform certain actions, such as joining a newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of what links on a page are being clicked, a heatmap can display any clicks that visitors make on your site, regardless of whether these are actual links or not. This is important because if a heat map report helps you discover that users are clicking on a graphic element that they think is a link, but turns out not to be a link, you could quickly change this by linking the image to the destination your readers are trying to get to, or make it clear to your readers that the image is just a graphic.
In short, heat maps are one of the most useful methods to test the design of your site, assess how readable your site is and help to improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to monitor visitor behaviour on your site:
Record Everything Users Are Doing On Your Site
The software creates a playback video of every visitor movement on your site, allowing you to see all links and buttons clicked, eye-tracking and page scrolls.
Complete Control With No Limitations
The software is self-hosted, giving you no restrictions on user recordings and pageviews.
Unlimited Updates And Enhancements
There is a one-time cost to purchase the HeatMapTracker software, after which you are then entitled to receive unlimited upgrades and new features for free.
Some additional benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your website, you can discover difficulties that prevent visitors from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing Visitor Behaviour: The screen video playbacks of your users’ sessions allow you to understand exactly what is happening on your site. Screen overlays let you see exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they hover on a specific location, how far and quickly they scroll down your site and more! No more guessing or making wrong assumptions … just pure data of what takes place when visitors visit your site.
- Increase Visitor Engagement: HeatMap Tracker helps you increase user interaction with your site, which increases your sales and conversions. There are many ways to achieve this and we’ll discuss some of these in the “Tips” section further below.
Features
HeatMap Tracker provides many features for WordPress users. Here are just some of these:
- Fast and simple to install and implement. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors look at and monitor how far down the page your users read down to as an average of how long your website and/or sales copy can engage them for. The software lets you review and analyze each and every user experience to help you see how visitors interact with your website or specific pages on your web site.
- Unlimited visitor screen captures and session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can spy on user sessions on your pages for a few days, a couple of weeks, a month, or more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view total visitors, tracked pages and all recorded sessions HeatMapTracker has recorded for all projects. You can easily view which pages your users are moving towards and how they interact with the content on each page, allowing you to invest more time on improving pages that your visitors care about. You can also review regional demographics of your visitors and learn where they are coming from.
Additional features:
The table below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials and feedback that customers have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your website to improve your business:
- Understand what works (i.e. where visitors click) and what doesn’t work (where people aren’t going to). For example, are visitors watching your videos? Are they clicking on graphic elements assuming that they lead to somewhere else?
- Get practical data on how to refine your landing pages, sign up forms, checkout processes, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- conduct “above the fold” tests to improve your website’s visitor impact, or optimize the impact of your site’s real estate elements on your readers, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether a page element could be inserted, reworked, or taken out.
- Create “before” and “after” case studies for digital marketing services.
- Compare whether users tend to click on images versus buttons vs text links, and how specific user segments interact within your web site.
- Troubleshoot potential website security and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a highly respected online marketer with a solid reputation for delivering great product quality and customer support. The member download area contains video tutorials for installing and configuring the software.
Software Price
HeatMap Tracker is available in 3 editions:
- Basic (Single) License – Allows you to install on 1 domain. Price = $197.00 One-off payment.
- Professional (Multiple) License – Installs on up to ten websites. Price = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the Basic and Professional editions (click tracking, heat maps, browser session recording, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital marketing service providers. Price = $497.00 One-time.
Note: Current pricing for Heat Map Tracker depends on whether there are any promotions or limited-time special offers. The above reflects the current price at the time this review was written. This may not be the actual price set by the plugin seller when you visit the plugin site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing:
Additional Software Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services such as Google Analytics can give you some important metrics on things such as the number of people coming to your site, how they found it and what they do during their visits. However, to really gain deep knowledge into how your site and your content is helping your visitors to connect with your digital presence, then a heatmap analytics software application can be a great way to do so.
We recommend that you consider buying a copy of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your site’s user-experience, visitor engagement and for generating more online sales.
For more details, check out the software here: HeatMapTracker – Real-Time Click-Tracking And Heat Map Tracker
***