Content Marketing With WordPress – eBooks

In this tutorial, we look at incorporating ebooks and PDF reports into your content marketing mix.

Content Marketing With WordPress - eBooksThis tutorial is part of a series of tutorials we provide on content marketing and web content creation! We recommend subscribing to our FREE content creation course for more information, tips, methods, and strategies on how to create great content for your website or blog.

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Content Marketing With WordPress – eBooks

In this series of tutorials on content marketing, we continue exploring different content types and formats that you can use to create more exposure online for your business and increase traffic to your website.

In this tutorial, we look at the process of creating and incorporating eBooks, special reports, and PDF guides into your content marketing mix.

Also, make sure to read our tutorial on How To Turn Your eBook Into An Online Course.

Using eBooks To Grow Your Business

eBooks or electronic books can be used to help establish your authority as an expert in your niche and bring you an entirely new audience. eBooks can be as short as a 10-page “special report” that you can give away as a bonus to entice people to sign up to your newsletter, or contain as many as 60-80, 150, even 250 or more pages of information.

If you have done anything over a long enough period of time, chances are that you have developed some form of expertise in your field, and can use your experience as the basis of your eBook.

What special knowledge do you have to share with others?

(What special knowledge do you have to share with others? Source: CoverActionPRO)

Most eBooks can be easily created using a word processing application like MS Word to write the content, and then saving the finished document as a PDF file. If you don’t want to write the ebook yourself, you can hire freelance writers to ghostwrite your book. Some writers can create an 80-page ebook in as little as a month, and deliver you the finished manuscript for a few thousand dollars.

An ebook can be used to discuss, educate or instruct an audience about a specific topic, or tell an engaging story. It can also be used to teach people about a particular skill that can help them improve some aspect of their life or their business, where your product or service then becomes an invaluable, necessary or convenient tool to have that will compliment and enhance their newly-learned skills and make their lives easier, or their business more productive, or deliver them better, faster, cheaper results.

“How-To” and “Tips” guides that provide immediate gratification, solutions or relief to people’s problems or pressing needs make great e-books because you audience will want to get immediate access to the information and not have to wait for a physical book to be delivered a week or two after ordering. eBooks can also be priced significantly lower than physical books because there are no costs associated with shipping or materials and no physical waste associated with production.

Other benefits of creating ebooks which also make great selling points are that digital publications are “greener” and better for the environment, and they also offer no risk to the buyer (you can offer readers a 100% money-back satisfaction guarantee, hence encouraging them to purchase).

eBooks tend to work well in certain specialized niches, especially in markets that are hungry for how-to information, like internet marketing, improving sales, better business marketing, how to start or grow an ‘XYZ’ business, etc. Other popular niches are health and fitness (e.g. cure afflictions, lose weight, etc.), beauty and beauty tips, relationships, personal development, making money, saving money, blueprints for DIY projects, and many other areas where the audience would appreciate having immediate access to information that they can instantly download and consume.

If the idea of creating an ebook appeals to you — especially if you plan to sell it commercially — then you should invest some time researching your topic well before commencing the writing of your ebook. You want to know if there is an audience who is not only hungry for the topic you plan to write about, but also hungry enough to pay for your information.

Whether you plan to create an ebook to sell as an information product, or give it away for free as a means of creating more exposure, educating potential customers, or building a list, an ebook containing truly valuable and helpful information for others can help grow your business for many years to come.

Here are some useful tips to keep in mind if you plan to create an eBook:

  • Begin by creating an outline of your main chapters, i.e. your Table of Contents. This will help you plan and organize the topics and content of your book. Once you have this outline, you can then begin to ‘flesh out’ each section (or outsource the writing to freelancers or professional writers.)
  • Add a call to action at the end of your eBook (e.g. ask readers to subscribe to receive updates).
  • Also, add a “Resources” page at the end of your eBook with links to useful resources, great websites related to the topics, even a few recommended products with affiliate links if you want.
  • If you plan to add links to external sites or web pages in your eBook, then consider using a link redirection software tool that lets you manage your links from an external location. This way, if link destination URLs change or businesses decide to pull the plug on their website, you don’t have to update and redistribute your eBook and your readers won’t be dismayed at clicking on a dead link … simply change the destination of your link to another URL and the link will work inside the eBook without you ever having to touch it. For a great link management and redirection tool, then check out Trackerly.

eBook Cover Creators

Most ebooks are created as PDF documents and promoted using realistic 3D cover images, which can be produced in a variety of formats …

Digital Products

It’s important to design an attractive eBook cover for your publication. You don’t have to hire an expensive designer to create your eBook cover. You can use Photoshop with action scripts that let you create eBook covers, such as CoverActionPRO.

CoverActionPRO

CoverActionPRO

CoverActionPRO is a Photoshop Plug-in that lets you create high-quality, realistic ebook covers and product shots.

Essentially, you create a flat book cover image and then use an ebook or product shot template in Photoshop to create your eBook cover.

For example, you can use your cover image with “hard cover” eBook templates …

eBook Covers

(CoverActionPRO eBook templates)

“Soft cover” (i.e. paperback) eBook templates …

eBook Covers

(CoverActionPRO eBook templates)

Create binders and notebooks (great for “special reports”) …

eBook Covers

(CoverActionPRO eBook templates)

Even product shots, software boxes, CDs, and more …

eBook Covers

(CoverActionPRO eBook templates)

Info

Using a program like CoverActionPro requires Photoshop.

To learn more about this book cover creator, visit the website below:

Tip

If you don’t want to invest in a program like Photoshop but would still like to be able to create your own images, then you may want to look at a free software program called GIMP.

GIMP

GIMP

GIMP (GNU Image Manipulation Program) is a free graphic editing software that requires no Photoshop skills and can be used to create and edit images, Facebook covers, video graphics, flyers, infographics, business cards, YouTube channel art, banners, headers, and more.

For more information, go here:

Important

Note: If you’re using GIMP, action scripts for Photoshop like those of CoverActionPRO will not work.

To learn how to create 3D eBook covers using GIMP, have a look at these tutorials:

How To Make A 3D e-Book Cover With GIMP

How To Create A Fancy 3D Book Cover With GIMP

PixelStudioFX

PixelStudioFX

(PixelStudioFX)

PixelStudioFX is a cloud-based professional eCover creation software tool with unlimited use. It’s a powerful, yet simple and easy-to-use tool that lets you create amazing eCover images in under 60 seconds.

Additional features include:

  • Drag and Drop editor
  • +3,000 unique designs
  • 250 “Done For You” templates for 20+ niches
  • Export high-quality, professional eCover designs in PNG, JPEG, TIFF, or PDF.
  • Step-by-Step Training
  • Works on Mac or PC
  • Generate ecovers for eBooks, Kindle, iPad, books, magazines, etc.
  • Enterprise / Developer / Commercial Licenses available

For more information, go here:

Canva

Canva - Free Book Cover Maker

(Canva – Free Book Cover Maker)

Canva is a free online tool that lets you design and create stunning covers for books and a variety of other uses.

For more information, go here:

Pricing Your eBook

There are different ways to establish the value of your ebook and its content. Many successful ebook sellers recommend determining the price of your ebook according to what the reader sees as its value, not based on what you perceive its value to be.

Here are a few things to keep in mind to help you price your ebook for maximum profits.

Respect The Law Of Supply And Demand

The law of supply and demand is simple. Sell what people are looking for and willing to buy, and find a void to fill. Many people think that there is way too much competition and not enough opportunity online. This type of thinking helps to raise prices for commodities since things that are new become scarce, which then makes these even more valuable in the minds of consumers.

If you are able to find the next new popular thing in your niche it will be viewed as something extra special and can be given a high price. Something new on the market can be a best-selling item in no time as long as it fits into this model for supply and demand.

Give your customers what they want at a price they are willing to pay.

Do Price Research And Analysis

If you have an ebook ready to hit the market, you will need to find out if it is offering something new that the marketplace will consider valuable and be willing to pay accordingly.

Look around the Internet. Search Google for the kinds of keywords you are targeting and see what comes up. If there are a lot of other competitors with the same kind of information, you will either need to make your ebook pricing more competitive or boost the value of your offering.

Some things you can do to boost the value of your ebook in a highly competitive marketplace without reducing the price can include things like:

  • Bonuses – If you a publishing an eBook on, let’s say, fitness, you can add a special bonus report on “fat-burning” recipes, or include an accompanying workout video with a PDF transcript and additional exercises, or offer an exclusive invite to a special event, coaching call or webinar just for customers, or include additional topic-related books (you can source these cheaply from PLR or Resell Rights vendors), and so on.
  • Free Updates For Life – If your information is time-sensitive, offer to provide free updates.
  • Discounted Price On Future Products – If you plan to create a series of eBooks or guides, promise a special discount to customers who buy the first book in the series when the next book is released.

If your information is something new and fresh, it can be priced higher than the competition based on low supply and high demand. This is only a starting point and you will have to run some further testing before setting a final price.

Underpricing

Many ebook authors assume wrongly when starting out that underpricing the product will result in more sales. Seasoned marketers know that this is simply not true … you’re simply devaluing your own book! If you think it’s worth less than your competitors’ books, then the marketplace will see it as low value as well.

Price Testing

Once you have set a price for your ebook, start a testing campaign. Just like all Internet marketing promotions, pricing also needs to undergo a testing phase.

Start by offering your product at the value you have determined based on supply and demand. If sales are low, try raising the price and then lowering it, and keep track of your results.

You may be surprised to see the book sell faster at a higher price than at a lower one. This is often due to the perceived value level determined by the price you have set and how you communicate benefits in your sales copy.

Niche Factors

There are certain niches where pricing is totally out of your control. There are markets where your ebook would have to be priced high to sell, others low, and some niches have a market that just won’t spend money on anything.

If you are targeting a very specific niche, then look at the ebooks that are currently being offered, and get an idea on pricing from them. Go to a forum or an online group on the niche and ask people the question: “How much would you be willing to pay for a book about [niche topic]?”

Let potential buyers (i.e. your market) tell you what to charge them. You will probably get a lot of valuable feedback from asking this one question and you can then use their responses as a guide. Who would know better than the buyers themselves?

Out To Market

After the testing phase has been done, you are ready for a full-blown promotion of your ebook. Done right, you should be able to make an incredible amount of sales.

If you plan your product launch correctly and promote your ebook effectively, and your book has been priced just right for buyers who are hungry for your information (based on your analysis and testing), there should be no reason for sales of your ebooks not to go through the roof.

Benefit From Failure

There’s no such thing as failure in Internet marketing. If you have set everything in place for a successful campaign and it was a flop, then you will have actually gained something very important in your marketing process if you keep a positive attitude and see things from the perspective that something was not set in place properly. A piece of the puzzle was missing.

You can figure out if it was pricing, or an aspect of your promotion, or sales copy elements, or a higher profile competitor launching a similar product in your niche at the same time, etc. You can then either fix it up or move onto your next project. You need to find out what went wrong in order to continue your progress and make the next ebook the best seller you want it to be.

Pricing an ebook can be done strategically or haphazardly. If you want success, take the methods listed above into account when determining the price of your ebook. Every aspect of your promotion and marketing campaign can be refined and tested until you are sure that you are releasing a winner.

Selling Your eBook

Once you have completed your eBook, you will want to create a page or site to showcase it, share the news on social media, publish a press release, and begin promoting it in every way you can.

Additionally, you may want to list it in a digital marketplace like ClickBank.com, JVZoo.com, or sell it on the Amazon.com Kindle Book Store.

For additional strategies and tips on selling your product online, see the tutorial below:

WordPress Themes For Promoting eBooks

Here are some great WordPress themes you can use to create a standalone website and promote your ebook(s) …

Book

Book - Responsive eBook Landing Page WordPress Theme

(Book – Responsive eBook Landing Page WordPress Theme)

Book is a fully responsive single WordPress theme that is ideal for selling an ebook. This theme features newsletter integration, working contact and twitter feed, one page navigation, Font Awesome Icon Font, Google Map, tabs, a drag & drop visual builder, SEO extensions, analytics, and more. Book also allows you to easily compose, edit, and change pages on the fly with minimal effort and knowledge of WordPress using drag and drop.

To learn more about this theme, visit the theme site below:

Webbie

Webbie - WordPress Theme For eBook Authors

(Webbie – WordPress Theme For eBook Authors)

Webbie allows you to easily write, present, and sell your ebook on WordPress.

To learn more about this theme, visit the theme site below:

Brown

Brown - Responsive WordPress Theme For eBooks

(Brown – Responsive WordPress eBook Theme)

Brown is a responsive WordPress theme designed to allow eBook authors and marketers to create awesome landing pages quickly and easily. Brown features a powerful drag and drop page builder, unique “Book Preview” mode, boxed and wide page layouts, support for single and multiple pages, Retina display, dark and light background options, custom icon font importing, unlimited colors and fonts, and more.

To learn more about this theme, go here:

Book Guide

Book Guide - Book Store E-Commerce WordPress Theme

(Book Guide – Book Store E-Commerce WordPress Theme)

Book Guide is a robust, modern, and responsive WordPress eCommerce theme that lets you easily set up an online book store on your website. Book Guide comes with multiple homepage layouts and different colors, WooCommerce Shopping Cart integration, and CVS importer integration, allowing you to import multiple eBook file data at once. This theme also provides multiple layouts, multiple slider options, different header and footer variations, boxed, wide, fullwide and fullscreen page layouts, support for multiple book authors, and more.

To learn more about this theme, go here:

Summary

eBooks are a great way to promote your expertise and reach a new audience for your business.

Action Steps

Here are some tips on researching topics for eBooks:

  • Browse digital ebook marketplaces like Clickbank.com, or go through the Amazon Kindle eBooks section. What topics in your niche are trending and selling well?
  • Visit physical book stores and check magazines to get ideas about topics that people are buying. Could those topics translate to an eBook?
  • Track the frequency of advertising in popular magazines and other paid publications. Seeing big advertisements appear every month on the same publications is an excellent indicator of a topic that has hungry buyers with money to spend.

For more information and step-by-step guides on how to an eBook, see these resources:

In the next tutorial, we’ll explore the use of User Generated Content (UGC) as content for your WordPress site or blog.

To learn more about User Generated Content, see the tutorial below:

Content Marketing With WordPress - eBooks

(eBooks can help you reach new audiences and grow your business. Source: Pixabay)

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Author: Martin Aranovitch

Martin Aranovitch is the founder of WPCompendium.org and has authored hundreds of FREE WordPress tutorials for beginners. WPCompendium.org provides detailed step-by-step tutorials that will teach you how to use WordPress with no coding skills required and at minimal cost!

Originally published as Content Marketing With WordPress – eBooks.