Are you thinking about building a new website for your business and don’t know which platform to choose? Let’s take a look at some of the many benefits WordPress offers your business and why it is such a powerful and revolutionary web technology for powering your website or business blog:
1 – WordPress is the world’s most popular Content Management System (CMS). It’s a proven platform, trusted and used by large companies, small businesses, and millions of websites. WordPress powers more than a quarter of all new websites in the world and has been continually refined and improved for over a decade (since 2003). Every new version of WordPress attracts over 30 million downloads.
For useful WordPress statistics, see the article below:
2 – WordPress is easy to use and requires no coding skills or expert knowledge. If you use Microsoft Word, then the WordPress interface will fell very familiar to you. In fact, WordPress itself refers to the ease of use of its application as giving you “the power of Microsoft Word with the intuitiveness of an iPhone.“
3 – WordPress was designed for publishing content online. WordPress is not just a website application, it’s also a powerful content publishing platform and content management system.
4 – WordPress has features that automate the process of sharing content online and attracting readers and visitors to your site. Some of these features include the ability to instantly notify social media networks as soon as new content is published on your site, optimizing your site for best search engine results, and giving your visitors the ability to subscribe to your content via RSS feeds or email.
5 – WordPress is standards-compliant and provides you with a fast, light and free content management system that has sensible default settings, intuitive features, and an extremely customizable core.
6 – WordPress typically releases a new version with security updates, bug fixes, and improvements made to the previous version every 3-4 months. WordPress is a robust and fully-supported application that is continually evolving and being improved upon. Typically, WordPress releases a new version every 3-4 months (WordPress releases are always named after jazz artists).
7 – WordPress is backed and supported by a diverse community of thousands of users, including expert web developers who continually work on improving and refining the platform. This means that most bugs, problems, or security vulnerabilities are quickly picked up and addressed when new versions are released.
8 – WordPress can handle your entire workflow, from initial draft to publishing. WordPress has many built-in features that allow you to collaborate with other users who can review and edit your content, fix spelling and grammar errors, etc. without sending emails back and forth or using expensive software tools.
9 – WordPress has a drag-and-drop media file uploader that lets you effortlessly integrate rich media, images, videos, music, audio, and documents into your content, and a media browser that allows you to easily store, organize, and find your files.
10 – WordPress provides a “distraction-free” writing platform, allowing you to focus on your ideas and concentrate on creating your content without getting sidetracked by distracting features like texts, tweets, and status updates.
11 – WordPress automatically saves your work as you type, so you won’t lose any of your content if your computer crashes or if you make a mistake. WordPress also allows you to easily restore previously saved versions of your work with a single click. We have created a detailed tutorial on the WordPress autosave and restore feature here:
12 – With WordPress, you can schedule your content to be published on any date and time you specify, giving you full control over your publishing timeline and schedule. For more information about the WordPress content scheduling feature, go here:
13 – WordPress lets you publish anywhere and everywhere with mobile applications for Android, iOS, and even by email.
14 – WordPress provides strong password protection for your site and content. You can protect individual posts or just parts of your content from public viewing, or even make your content completely private and accessible only to individual authors, members, or registered users with specially assigned roles or privileges.
15 – WordPress lets you split long content into multi-paged posts for easier reading.
16 – WordPress lets you save your content as a draft. This means you can save unfinished articles or posts that you are working on without publishing them (i.e. making them publicly visible), then come back and improve or rework your saved drafts later and only publish them when you’re happy to make your content public and visible online.
17 – WordPress lets you preview your posts “live” just as they will appear when published, without requiring you to publish your content first. This means you can get your content looking exactly the way you want it to look to your readers before making your content live.
18 – The WordPress content publishing platform is designed to make your site conform to your content, not the other way around. This is achieved using a powerful feature called a WordPress Theme – a full theme system which allows you to quickly and easily change the entire design of your site with a single click of the mouse without affecting the content. With WordPress Themes, you can literally change the look and feel of your entire site instantly and as often as you like.
19 – WordPress allows you to organize your content by day, month, year, author, tag, or category. WordPress also creates browsable archives dynamically to display your past content and provides a number of features to help keep everything looking up to date. Regardless of how much content you have on your site, you can keep it all organized and easy for your site visitors to find.
20 – WordPress has a powerful built-in search function that lets your visitors quickly find the relevant content they’re looking for. WordPress is also flexible when it comes to giving site owners search functionality. You can use the WordPress built-in search box, or choose to use an external search engine like Google Search instead.
21 – WordPress has a built-in feature that automatically converts your new posts and pages URLs into human and search engine friendly URLs that help readers and search engines easily understand what your content is about. If you need help with the WordPress Permalinks feature, see this step-by-step tutorial:
22 – WordPress automatically typesets every letter you write, working seamlessly in the background while you work on your content to provide your posts and pages with seamless typography. WordPress intelligently converts web-unfriendly characters like quotes, apostrophes, ellipses, em and en dashes, multiplication symbols, and ampersands into typographically correct HTML entities.
23 – WordPress has been translated into more than 70 different languages. You can create a site that is localized for a specific international audience and delivered in a language of your choice.
24 – WordPress uses powerful “drag and drop” features to help you administer and fully customize just about every aspect of your site – from site menus to site layout and dynamic functionality on individual pages.
25 – WordPress lets you assign multiple users on your site and define different roles and privileges for each of your users. You can also configure your site to let users register themselves and either publish content on your site or require content to be submitted for review and approval by the site administrator or other users before publishing.
26 – WordPress provides extensive functionality by default and can be used right out-of-the-box. With WordPress, you don’t have to reinvent the wheel. With a little customization, however, you can truly unlock the power of WordPress and create a unique online vehicle adapted to your specific needs.
27 – WordPress source code is open and transparent. WordPress makes its code freely available. This means that anyone can take the code apart, use it to build new applications and improve any existing feature in the software. Add to this the fact that WordPress is built by a dedicated community of professional developers, academics, and enthusiasts, and you have a powerful online publishing platform with a rapid development cycle, frequent updates, software that is always up-to-date, no licensing fees or direct costs, and ongoing support from an international community of professional developers.
28 – Unlike many other publishing platforms, WordPress does not lock you into using proprietary data formats. WordPress believes that you should do what you want with your data, and relies on open standards that enable you to take your data with you. WordPress even makes available tools that allow you to seamlessly import data from other popular platforms like Movable Type, Textpattern, Greymatter, Blogger, b2, Nucleus, and pMachine.
29 – WordPress offers users a fully hosted option, as well as the option to run WordPress on your own domain. If you are planning to run a commercial website or blog, we recommend hosting WordPress on your own domain, as this gives you the most amount of freedom and flexibility. WordPress was designed to be installed on your own web server, in the cloud, or on a shared hosting account. You can even install WordPress on your personal computer, or on a corporate intranet. Wherever you choose to install it, you have complete control and are able to access and modify everything related to your site.
30 – WordPress offers multisite technology. This technology allows you to control one or thousands of WordPress sites from one administration panel and is currently used to power over 20 million sites on WordPress.com and global sites like CNN and the New York Times, as well individual sites in networks, organizations, and universities. Multisite technology allows each individual user to have full administrative control over their own site without any security concerns. Each site can also have its own design (theme), individual functionality (using plugins), and manage its own users. Super administrators can implement network-wide policies and deploy security, plugin and theme updates at the click of a button from one central location.
31 – WordPress updates content displayed to visitors on your site fast. WordPress uses dynamic page generation technology to generate page requests by viewers on your site directly from your database and templates. This uses minimal server storage space and makes updating your site and your site’s design elements extremely fast.
32 – WordPress uses templates to generate your site’s pages dynamically. You can fully control how your content is presented, simply by editing your site’s templates (or hiring someone with basic knowledge of PHP coding to do this for you!)
33 – With WordPress, you don’t have to mess at all with design templates if you don’t want to. You can just browse thousands of ready-made premium quality WordPress themes from professional design companies that already have the look and feel you have envisioned for your website (most premium themes offer built-in features that allow you to further customize your theme) and purchase themes for just a few dollars (most premium themes cost anywhere between $10 – $100 or less).
34 – WordPress software is stable, secure and robust. Because WordPress has such a wide user base numbering in the millions and a dedicated open-source community, vulnerabilities are quickly discovered and patches are developed and often released by a dedicated security team within hours of being reported. WordPress has an integrated core update system, which means that patches are deployed at the click of a mouse button. Additionally, WordPress sanitizes all user input, restricts URL access, has an extensive user permission system and never stores passwords in an unencryptable format. Because WordPress offers a hosted option (at WordPress.com) it uses the site’s millions of users as beta testers before releasing a new version, so when new versions are released, users can be confident that the new version is quite stable. For more information about WordPress Security, go here:
35 – WordPress is highly flexible and adaptable. The WordPress core application allows developers to quickly and effectively modify and customize the application to suit their unique needs and integrate WordPress seamlessly with other third-party technologies.
36 – WordPress is “enterprise-ready.” WordPress has already been adapted to perform in various enterprise environments. It provides support for a number of enterprise-centric features such as Active Directory authentication, user management, workflow integration, scheduled backups, and more!
37 – WordPress allows you to connect with other systems. WordPress allows different systems in different environments to talk to one another. You can also use clients designed for other platforms.
38 – WordPress makes installing, upgrading and maintaining the software simple and easy. WordPress automatically notifies you when there are new updates to the software, plugins, and themes. Updates can be performed manually with a click of the mouse or set to update automatically.
(WordPress provides regular software updates to improve security and fix bugs from older versions!)
39 – WordPress lets you specify which HTML tags users are allowed to add when posting content on your site. WordPress also provides you with a built-in default list of safe HTML tags users can add in their comments and posts, so that the safety of your data or server is not compromised by malicious users.
40 – WordPress code is fully compliant with the standards of the W3C. The World Wide Web Consortium (W3C) is an international community that develops open standards to ensure the long-term growth of the Web. Being standards-compliant is important not only for interoperability with current internet browsers but it also ensures forward compatibility with future tools and technologies.
41 – WordPress is so much more than just a blogging tool. If WordPress is the most widely distributed content management system (CMS) technology in the world today and is used to power millions of commercially-driven websites, then chances are that many of the websites you are probably visiting right now are powered by WordPress. With WordPress, then, the distinction between a “blog” and a “website” is becoming increasingly blurred, especially since most of the time WordPress isn’t even used as a blog, but as a website.
42 – WordPress makes it easy for users to subscribe to your content using RSS feeds. RSS stands for Really Simple Syndication and WordPress fully supports protocols such as RSS 1.0 (RDF), RSS 2.0 and ATOM specifications. Almost every page on your site has an associated feed that your readers can subscribe to (e.g. latest posts, categories, comments, etc.). WordPress also allows you to add content such as podcasts and videos to your feeds.
43 – WordPress helps you create maximum exposure for your sites online and in search engines automatically. WordPress comes with two ways of automatically connecting your site to other sites (and enabling other sites to do the same to your site), called PingBack and TrackBack. You can also configure your WordPress site to automatically notify blog directories about your new content using the PingBack function. If you need help understanding the process of automating WordPress traffic, see this tutorial:
44 – WordPress promotes interactivity and community-building on your site. You can interact with your site visitors through the use of built-in features like comments, trackbacks, and pingbacks. Visitors can leave comments on individual entries on your site, and you can then reply to their comments. You can also delete inappropriate comments, and enable or disable comments on a per-post basis. In fact, you can easily create an entire social networking site with WordPress.
45 – WordPress helps you manage and eliminate comment spam on your site. WordPress comes with default tools to help you fight spam. You can control spam using plugins and by moderating your “comments” settings. For example, you can moderate all comments before they appear on your site, block comments with specific words in them, block comments posted from specific IP addresses, and block comments containing more than a number of specified links.
46 – WordPress can send out automatic notifications. WordPress notifies you via email each time there is a new comment or a comment awaiting moderation.
47 – WordPress uses shortcodes. Shortcodes are simple commands (e.g. [shortcode]) you can insert into your posts and pages that allow you to add scripts and functionality to your site without the need to touch code.
48 – WordPress has a built-in configurable user registration system that lets people register on your site, manage their profiles, and post comments. You decide whether registered users can leave authenticated comments on your site, close comments to non-registered users, etc.. Additionally, there are plugins you can add to your site that will only display content to specific types of users (e.g. members in certain levels).
49 – WordPress development is guided by a set of unwavering principles. These principles include being able to work right out of the box, designing for the majority (but being mindful of the vocal minority), striving for simplicity, and keeping the code clean, lean and mean, among other things. To learn more about these principles, go here:
50 – WordPress provides users with access to more than 40,000 free open-source plugins and thousands of free themes. The WordPress plugin and theme library is constantly growing. With plugins and themes, you can add every kind of functionality you can imagine to your website and make your site design look as unique as you want it to be.
(Access thousands of WordPress plugins for free from the WordPress Plugin Directory)
51 – WordPress is 100% free to download and use. You can install WordPress on unlimited domains and use, extend, or modify WordPress however you choose. You can also use it commercially without licensing fees, restrictions or having to display third-party advertising. WordPress is “free” not just in terms of price, but also in terms of the amount of control you have over using it. You have complete freedom to run the program for any purpose, the freedom to study how the program works and to change it to make it do whatever you wish, the freedom to redistribute the application, and the freedom to distribute copies of your modified versions to others.
To learn why WordPress is Free and what costs are involved in using a WordPress-powered site, read the articles below:
52 – WordPress is mobile responsive and works on every kind of device. However you choose to consume information, WordPress lets you work with every kind of device – Smartphone, tablet, notebook, desktop, etc.
53 – Admin color schemes to suit your personality. WordPress lets users choose color schemes for their administration area, so they can work in a colorful environment that suits their personal taste.
With literally thousands of free plugins available to extend what WordPress does and free themes that completely change the way WordPress looks, all you basically need is the WordPress application, a domain name, and web hosting. Most of the power of WordPress is available to you for very little to almost $0 cost.
Doesn’t it make sense, therefore, to consider using WordPress to power your web site, or switch your existing web site to WordPress and start growing your web presence using an online vehicle that is more powerful, more flexible, more scalable, less restrictive, cheaper to run, easier to use and fundamentally “smarter” than any other online publishing platform or content management system available?
For more benefits of using WordPress, read the article below:
"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group
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