WordPress Traffic Automation Blueprint – Part 1 (Overview)

This is part 1 of a 5-part series of tutorials that show you how to automatically increase web traffic using WordPress and proven web marketing methods.

WordPress Traffic Automation Guide

WordPress Traffic Automation GuideThis article is part of a comprehensive article series designed to help you learn how to grow your business online inexpensively and drive traffic automatically with a WordPress-driven website or blog and proven marketing strategies that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Website Traffic Blueprint Part 1 - A Complete Guide To Increasing Your Website Traffic AutomaticallyAlmost every business needs traffic to stay in business online.

Learning how to generate traffic to your website is a requirement of growing a successful business presence online. Lack of online visitors is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Having Difficulty Bringing Traffic To Their Websites?

If you search for any of the key phrases below in Google …

  • “get traffic to my site for free”
  • “how do I bring more traffic to my web site for free”
  • “need to increase traffic”
  • “ways to bring more web site visitors using social media”
  • “free web traffic”

… and you will be immediately presented with loads of tips, tricks, and information on different strategies to help you drive more traffic to your site …

There are many methods to drive more website visitors. This article series is designed to help you set up a simple system to take advantage of many of these traffic generation methods!

(There are lots of strategies to drive more website visitors. This article series will help you set up a system to take advantage of most of these traffic generation methods!)

Clearly, there is no shortage of ways to drive visitors to your web site. There are tons of courses and free resources online that can show you effective ways to drive more traffic to your site.

The problem often has more to do with businesses not investing enough time into learning how to generate traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.

The illustration below shows the typical approach many businesses take when it comes to generating website traffic …

This is how most site owners approach traffic generation

(This is how many web site owners approach traffic generation)

Essentially, the approach many businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to it.

As we will show you in just a moment, there is a better approach.

Important

You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will address the problem.

There is nothing wrong with outsourcing if you have great systems set up to manage your traffic generation campaigns. If not, all you will probably do is end up spending a lot of your time and money searching for a winning strategy.

Without a solid foundation and the right systems in place, website traffic generation can end up being very costly!

(Without a solid foundation and the right systems in place, web traffic generation can end up becoming very costly!)

Sustainable traffic generation requires laying a solid foundation online, putting the right systems in place, continually testing elements in your campaigns, experimenting with different methods, analyzing results, measuring ROI across different traffic generation strategies, etc.

Is There A Way To Automate The Process Of Growing Web Traffic?

Imagine if you owned a website where the only thing you had to do to automatically deliver a stream of web traffic to your business was to regularly add content to your website.

This is not science fiction or fantasy … it’s a fact! As a matter of fact, many website owners are already doing this … and so can you!

In the Web Site Traffic Blueprint article series, you will discover how to create an automated traffic system that can begin driving targeted traffic to your website, simply by adding content to your website on a regular basis.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:

  1. Set up specific systems to lay down a solid foundation for generating sustainable web traffic
  2. Add content on a regular basis to start driving traffic and generating data
  3. Start adding other traffic strategies and test

Driving web traffic sustainably involves setting up a solid foundation online and implementing systems

(Increasing web traffic sustainably requires laying a solid foundation online and implementing systems)

At this point, we’ll mostly be focusing on Step One. The purpose of this article is to explain the process of setting up a traffic generation system that will ultimately help your business:

  • Save time using automation and leverage
  • Save money by starting with a simple setup and scaling things to suit your budget
  • Automatically get your web content indexed faster in search engines
  • Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
  • Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
  • Outsource traffic generation while maintaining full control of the process
  • Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress blog

With an expertly configured WordPress site, you simply publish content and your site will do the rest, notifying other sites about your content and bringing you back web traffic!

(With an expertly configured WordPress website, you simply publish content and your site will do the rest!)

An Expertly Configured WordPress Site – What Is It?

An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress web site.

An expertly configured WordPress website is a website or blog that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and the way it integrates with other sites, specifically in areas like search engine optimization, 3rd-party site syndication, and analytics.

Why Use An Expertly Configured WordPress-Driven Website?

We write extensively on this site about the benefits of using WordPress-driven sites to grow your business online.

Understanding why and how an “expertly configured” WordPress site can instantly begin driving a stream of web traffic to your business requires several articles, which is why we recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know when we publish new content on this topic).

Let’s begin by answering these basic questions:

What makes WordPress so special? Why can’t you just use another web platform?

Take a look at the picture below …

Static Website vs Expertly Configured WordPress Website

(Static Website vs Expertly Configured WordPress Site)

Many websites are built with platforms that create “static” websites. Essentially, what this means is that the content mostly sits inside your server waiting to be discovered. On its own, the static website doesn’t communicate with anyone outside its application; it doesn’t ’ping’ anybody in cyberspace or inform any other site when new content has been published.

Think about it … if with a traditional website, all of the content simply sits in a server passively waiting to be found, then the business owner has to continually promote their web presence and its content to maintain web traffic coming.

WordPress is different!

WordPress comes with default functionality that allows you to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is add new content and WordPress will do the rest, immediately notifying various online properties about your new content to start driving your business more website visitors …

Website Traffic Blueprint Part 1 - Learn How To Turn Your WordPress Blog Into A Traffic Machine

(With an expertly configured WordPress website, you simply add new content and your website then does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Website Traffic Blueprint overview, we break down the components of this automated online traffic system:

  • Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
  • Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for maximum benefit.
  • Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also integrating your site’s built-in functionality with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
  • Publicize – Once configuring your site settings and integrating your website with various external sites, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to new visitors.
  • Optimize – We recommend starting with a content-focused strategy to build traffic sustainably. With the right systems in place, you can start to measure and analyze incoming traffic and gather valuable data that will allow you to make better decisions when expanding to different traffic generation methods.

Web Site Traffic Blueprint Part 1 - Discover How To Turn Your WordPress Web Site Into A Traffic Machine

This is the end of Part 1

To continue reading, click on the link below:

WordPress Web Traffic Blueprint Part 2 – Discover How To Turn Your WordPress Web Site Into An Automated Web Traffic Machine

Important Info

This tutorial is part of a comprehensive series of tutorials aimed at helping business owners learn how to grow their business and drive traffic sustainably using a WordPress website and proven marketing methods that are easy to implement.

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Author: Martin Aranovitch

Martin Aranovitch is the founder of WPCompendium.org and the author of The Small Business Digital Manager. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as WordPress Traffic Automation Blueprint – Part 1 (Overview).