WordPress Traffic Automation Guide
This tutorial is part of a comprehensive article series aimed at helping you learn how to grow your business online cost-effectively with a WordPress-driven website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Just about every business needs traffic to grow online.
Learning effective ways of getting visitors to your website is essential to growing an online presence successfully. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Have Difficulty Attracting Visitors To Their Web Sites?
If you search for any of the phrases below in Google …
- “how to get traffic to your web site for free”
- “how can I attract visitors to my website”
- “how to increase traffic”
- “need to drive visitors using videos”
- “I need web visitors”
… and you will find lists of pages that contain information about ways to increase your website visitors …
(There are lots of strategies to drive more web traffic to your website. In this article series you will learn how to set up a simple system to benefit from all these traffic generation strategies!)
There is clearly no shortage of ways to drive more visitors to your site. There are loads of products and free resources that can teach you effective methods to bring more traffic to your web site.
The problem often has more to do with businesses not investing enough time into learning how to generate web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to automate and leverage your web traffic generation.
The picture below shows the typical approach most businesses take when it comes to generating traffic to their sites …
(This is how many businesses approach the challenge of generating web traffic)
Essentially, the approach many businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to the site.
As you will see in just a moment, there is a smarter way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will eliminate this problem.
There is nothing wrong with outsourcing if you have systems in place to manage your traffic generation activities already. If not, you will probably end up investing a lot of time and money looking for a profitable strategy to bring targeted web site traffic.
(Without laying down a solid foundation and putting proper systems, traffic generation can become very costly!)
Sustainable traffic generation involves setting up a solid foundation online, putting the right systems in place, testing elements in your campaigns, experimenting with different advertising and promotional strategies, analyzing results, comparing ROI across different traffic generation solutions, etc.
Is There A Simple, Automated Way To Increase Website Traffic?
Imagine owning a website where all you had to do to instantly drive web traffic to your web site was to regularly add quality content to your website or blog.
This is not fantasy … it’s a fact! Many website owners are currently profiting with what we’ve just described … and so can you!
In this article series, we explain how to set up an automated traffic system that can help begin attracting an ongoing stream of targeted traffic to your site, simply by publishing new content to your website on a regular basis.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for driving sustainable traffic
- Add web content on a regular basis to start bringing visitors and generating data
- Add other traffic methods and test
(To generate sustainable web traffic, you first need to set up the right systems)
At this stage, we’re mostly concerned with Step 1. The aim of our article series is to explain how to set up a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money by starting simple and scaling things in a cost-effective way
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress website, you simply add new content and WordPress then does the rest, informing other sites about your new content and bringing you back traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress web site.
An expertly configured WordPress web site is a website or blog that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and how it can be integrated with other services, specifically in areas like search engine optimization, external site syndication, and analytics.
Why Use An Expertly Configured WordPress-Powered Web Site?
We have published many excellent articles on this site about using the WordPress CMS to grow your business online.
Understanding how and why an “expertly configured” WordPress web site will help deliver new targeted traffic to your business requires several articles, which is why we highly recommend that you spend some time reading our posts and consider subscribing to our site (this way, you will be informed when we publish new content about this topic).
Let’s start by addressing some basic questions:
Why does it need to be WordPress? What does WordPress do that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are traditionally built with applications that create websites with “static” web pages. Essentially, this means that your web site pages mostly sit inside a server waiting to be found. By itself, the static website doesn’t communicate with anyone outside its platform; it doesn’t broadcast to anybody in the cybersphere or notify any other website when new content has recently been published.
Think about it … if in a traditional website, all of your content just sits there passively waiting to be found, then you have to keep promoting your website and your content to keep driving new visitors.
WordPress is different!
WordPress comes with powerful built-in functionality that gives site owners the ability to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is publish new content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your new content to automatically start generating you new web traffic …
(With an expertly configured WordPress web site, you simply post new content and WordPress will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we break down the components of this automated traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also an integration of your site’s built-in functionality with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site has been configured and integrated with various external sites, you then begin to publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to new visitors.
- Optimize – We recommend beginning with a content publishing strategy to build sustainable traffic. With the right systems in place, you can then start to measure and understand the traffic generated as a result and gather valuable information that will allow you to make more intelligent and cost-effective decisions when using new traffic generation methods.
This is the end of Part One
To read more, click here:
This article is part of a comprehensive series of articles designed to help site owners learn how to grow their business online with a WordPress-driven website or blog and proven online marketing strategies.
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