WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles and tutorials aimed at helping site owners learn how to grow their business and drive traffic organically using a WordPress-driven website or blog and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Learning new strategies to get traffic to your website is essential to building a successful presence online. Driving visitors to a web site is also one of the biggest challenges faced by many web site owners.
Why Do So Many Small Businesses Have Difficulty Bringing More Visitors To Their Websites?
Search for any of the following information in Google …
- “bring more web traffic to your web site”
- “how can I increase more web traffic to my web site”
- “best 25 places to attract more traffic”
- “need to increase more visitors using ads”
- “free web site traffic”
… and you will be presented with lists of pages that contain information on methods to help you increase visitors to your site …
(There are loads of ways to drive more website visitors. This article series will show you how to set up a system to benefit from all these traffic generation strategies!)
There is clearly no shortage of ways to drive traffic to your site. There are thousands of tutorials and free information that can show you cost-effective ways to drive more visitors to your web site.
The problem often has more to do with business owners not investing sufficient time into learning how to grow traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The illustration below shows the typical approach most small businesses take when it comes to generating website traffic …
(This is how most small businesses approach the challenge of generating traffic to their sites)
Essentially, the approach many small businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to the site.
As you will see in a moment, there is a smarter approach.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate this problem.
There is nothing wrong with outsourcing if you have great systems set up to manage your traffic generation activities. If not, you will probably end up spending a lot of valuable time and money searching for a positive ROI traffic-getting strategy.
(Without a solid foundation and systems in place, website traffic generation can be very costly!)
Driving more web traffic sustainably involves laying a solid foundation online, implementing the right systems, continually testing campaign elements, experimenting with different advertising and promotional strategies, analyzing results, comparing ROI across different traffic generation methods, and so on.
Is There A Way To Automate The Process Of Driving More Traffic?
Imagine if all you had to do to drive targeted visitors to your site was to regularly add content to your site.
This is not science fiction or fantasy … it’s a fact! As a matter of fact, many website owners already have some or all of the elements in place to profit from the automated traffic system we have just described … and so can you!
In our Web Site Traffic Blueprint article series, you will learn the process of setting up an automated traffic system that can begin driving web traffic to your site, simply by adding regular content to your web site.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to drive visitors and generate data organically
- Start adding other traffic methods and test
(To get sustainable traffic, you first need to put in the right systems)
Right now, we’re mostly concerned with Step 1. The purpose of this article is to help you understand how to set up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money by starting with a simple setup and scaling things to suit your budget
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress site, you simply publish content and WordPress does the rest, notifying the world about your new content and bringing you back traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website is not the same as a professionally-configured WordPress website or blog.
An expertly configured WordPress website or blog is a blog that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and the way it integrates with various services, specifically in areas like SEO, external site notification, and analytics.
Why Do I Need An Expertly Configured WordPress Site?
We write extensively on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding how and why an “expertly configured” WordPress website can be used to create an automated traffic generation system requires several articles, which is why we really recommend that you spend some time reading our other articles and consider subscribing to our site (this way, you will be informed whenever new information about this topic gets published).
Let’s begin by answering some basic questions:
What makes WordPress so special? What does WordPress do that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are traditionally built using platforms that create websites with “static” web pages. Essentially, what this means is that the website pages simply sit inside the server waiting to be found. A static website doesn’t communicate with anything else outside its platform; it doesn’t broadcast to anyone in the cybersphere or notify any other site that new content has recently been added.
Think about it … if with a static website, all of your content simply sits in a server passively waiting to be found, then you have to continually promote your site and your content to keep bringing in web traffic.
WordPress is different!
The WordPress platform comes with powerful built-in functionality that lets site owners set up, configure and build an automated “traffic generation” machine, where all you then have to do is post new content and your site does the rest, instantly notifying search engines, social media and other online properties about your new content to automatically bring your business more web site visitors …
(With an expertly configured WordPress website, you simply add content and your website will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Traffic Blueprint overview, we go over the components of this automated online traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your built-in WordPress features with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your site with various third-party services, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to potential visitors.
- Optimize – We recommend starting with a content-based strategy to build sustainable traffic. With the right systems in place, you can start to track and analyze incoming traffic and gather valuable information that will allow you to make more intelligent and cost-effective decisions as you expand to different traffic generation methods.
This is the end of Section 1
To read more, click here:
This article is part of a comprehensive tutorial series aimed at helping business owners learn how to grow their business online and drive traffic automatically with a WordPress-powered website or blog and proven web marketing methods.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now