WordPress Traffic Automation Blueprint – Part 1 (Overview)

This is part 1 of a 5-part series of tutorials that show you how to automatically increase web traffic using WordPress and proven web marketing methods …

WordPress Traffic Automation Guide

WordPress Traffic Automation GuideThis tutorial is part of a comprehensive article series aimed at helping site owners learn how to grow their business online using a WordPress-powered website and proven web marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Web Site Traffic Blueprint Part 1 - Discover How To Turn Your WordPress Web Site Into A Traffic MachineAlmost every business needs traffic to stay in business online.

Learning cost-effective methods to get more traffic to your website is a requirement of building a successful web presence. Lack of website traffic is also one of the most common complaints made by website owners everywhere.

Why Do So Many Small Businesses Struggle To Drive More Traffic To Their Web Sites?

If you type any of the phrases below into Google …

  • “how to increase traffic to your website for free”
  • “how do I drive visitors to my website”
  • “cheapest way to drive visitors”
  • “cheapest ways to get more visitors using ads”
  • “get visitors to your web site for free”

… and you will immediately find thousands of pages with information on methods to help you increase your website visitors …

There are loads of strategies to get more website visitors. This article series will show you how to set up a simple system to benefit from all these traffic generation methods!

(There are loads of ways to get more web traffic to your site. This article series is designed to help you set up a system to take advantage of most of these traffic generation strategies!)

There is clearly no shortage of ways to drive more traffic to your site. There are loads of tutorials and free resources online that can show you ways to drive more traffic to your site.

The problem is often more about business owners not investing sufficient time into learning how to drive traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.

The picture below shows how many small businesses approach the process of generating web traffic …

This is how most businesses approach traffic generation

(This is how most small businesses approach traffic generation)

Essentially, the approach many small businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to your site.

As we will show you in a moment, there is a smarter way.

Useful Info

You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will take care of this problem.

Outsourcing is great if you have the systems set up to manage and analyze the results of your traffic generation campaigns already. If not, you will probably end up wasting a lot of your time and money searching for a profitable traffic method.

Without laying down a solid foundation and putting proper systems in place, website traffic generation can end up being a costly waste of time and money!

(Without laying down a solid foundation and putting proper systems in place, website traffic generation can end up becoming very costly!)

Getting web traffic sustainably involves laying a solid foundation online, implementing the right systems, testing elements in your campaigns, experimenting with different marketing and promotional methods, tracking results, measuring ROI across different traffic generation opportunities, etc.

Is There A Simpler, Automated Way To Get More Web Visitors?

Imagine if all you had to do to automatically deliver targeted traffic to your website was to publish content on a regular basis.

This is not fantasy or science fiction … it’s a fact! As a matter of fact, many website owners already have some or all of the basic components set up to profit from the automated traffic system described above … and you can too!

In this article series, you will learn what it takes to set up an automated traffic system that can instantly deliver a stream of web traffic to your website, simply by adding regular content to your site.

How To Set Up An Automated Web Traffic System

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:

  1. Set up systems to lay down a solid foundation for getting sustainable web traffic
  2. Add web content on a regular basis to drive traffic and generate data organically
  3. Start adding other traffic strategies and test

Sustainable traffic generation requires setting up a solid foundation online and putting the right systems in place

(To get sustainable traffic, you need to first put in the right systems)

At this point, we’re mostly concerned with Step 1. The aim of our article series is to explain the process of setting up a traffic generation system that will ultimately help you:

  • Save time using leverage and automation
  • Save money by starting with a simple setup and scaling up only when it makes sense to do this
  • Automatically notify search engines
  • Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
  • Gain valuable insights about your traffic generation methods, monitor results, measure ROI, etc.
  • Outsource traffic generation while maintaining full control of the process
  • Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site

With an expertly configured WordPress site, you just publish content and your website will then do the rest, notifying other sites about your new content and bringing you back traffic!

(With an expertly configured WordPress web site, you just add new content and WordPress then does the rest!)

What Is An Expertly Configured WordPress Web Site?

An expertly configured WordPress web site is different than a professionally-configured WordPress site.

An ”expertly configured” WordPress blog is a web site that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and its integration with other sites, specifically in areas like search engine optimization, content syndication, and analytics.

Why Do I Need An Expertly Configured WordPress Web Site?

We have published many detailed blog posts on this site about why you should choose WordPress-powered websites the WordPress CMS to grow your business online.

Understanding how an “expertly configured” WordPress blog will drive targeted traffic to your business requires several article installments, which is why we recommend that you spend some time reading our posts and subscribe to our site (this way, you will be informed when we publish new content about this topic).

Let’s start by addressing a couple of basic questions:

Why do you need to use WordPress to set up an automated traffic generation system? Why can’t you use another platform?

Take a look at the illustration below …

Static vs Expertly Configured WordPress Site

(Static Website vs Expertly Configured WordPress Website)

Many web sites are traditionally built on platforms that create “static” websites. Essentially, this means that your digital content simply sits inside the server waiting to be found. The static website doesn’t communicate with anyone outside the application; it doesn’t broadcast to anyone in the cybersphere or announce to any other website that new content has been added.

Think about it … if with a static website, all of the content just sits there passively waiting to be found, then the website owner has to continually find ways of promoting their website and its content to maintain new web visitors coming.

WordPress is different!

The WordPress platform provides special features that allow site owners to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is add content and WordPress then does the rest, instantly notifying search engines, social media and other online properties about your site to generate you new website visitors …

Web Traffic Blueprint Part 1 - Learn How To Create A Web Traffic Generation Machine

(With an expertly configured WordPress web site, you just publish content and WordPress will then do the rest, notifying the world about your content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Traffic Blueprint overview, we go over the components of this automated website traffic system:

  • Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
  • Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
  • Automate – Your traffic machine requires not only internal WordPress settings to be configured but also integrating your site’s built-in functionality with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
  • Publicize – After configuring your site settings and integrating your site with various external sites, you then begin to publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to potential new visitors.
  • Optimize – We recommend beginning with a content-focused strategy to build sustainable traffic. With the right systems in place, you can then start monitoring and analyzing your incoming traffic and gather valuable data that will allow you to make better decisions when expanding to other traffic generation methods.

Web Site Traffic Blueprint Part 1 - How To Automatically Generate More Web Visitors For Your Business With WordPress

This is the end of Part 1

To read the rest of this article, click here:

Web Traffic Blueprint Part Two – Discover How To Increase Your Web Visitors For Your Business

Useful Info

This article is part of a comprehensive series of tutorials designed to help site owners learn how to grow their business online inexpensively and drive traffic automatically with a WordPress-driven website and proven marketing strategies that are easy to implement.

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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now

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Author: Martin Aranovitch

Martin Aranovitch is the owner of WPCompendium.org and the author of The WordPress User Manual. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as WordPress Traffic Automation Blueprint – Part 1 (Overview).