WordPress Traffic Automation Guide
This tutorial is part of a series of articles designed to help you learn how to grow your business online inexpensively with a WordPress-powered website or blog and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Learning effective ways to generate more traffic to your website is essential to building a business online successfully. Driving traffic to a web site is also one of the most difficult challenges faced by many business owners.
Why Do So Many Small Businesses Have Difficulty Bringing Traffic To Their Websites?
If you type any of the following key phrases into Google …
- “get visitors to my web site for free”
- “how can I increase more visitors to my website for free”
- “best 10 resources to drive more web traffic”
- “how to attract more web traffic using Pinterest”
- “I need more web visitors”
… and you will be immediately presented with loads of information about different methods to help you get more traffic to your web site …
(There are many ways to increase web traffic to your web site. This article series will show you how to set up a simple system to benefit from all these traffic generation strategies!)
There is clearly no shortage of ways to drive visitors to your web site. There are thousands of courses and free sites that can teach you methods to get more traffic to your website.
The problem is often more about businesses not investing sufficient time into learning how to drive traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.
The diagram below shows the approach most small businesses take when it comes to generating traffic to their sites …
(This is how most businesses approach traffic generation)
Essentially, the approach most businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to the site.
As you will see in just a moment, there is a smarter way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will take care of this problem.
There is nothing wrong with outsourcing if you have great systems in place to manage your traffic generation activities already. If not, you will probably end up spending a lot of valuable time and money searching for a positive ROI traffic strategy.
(Without laying down a solid foundation and putting the right systems in place, website traffic generation can end up being a very costly activity!)
Sustainable traffic generation involves setting up a solid foundation online, implementing systems, testing campaign elements, experimenting with different marketing and promotional services, tracking results, comparing ROI across different traffic generation opportunities, and so on.
Is There A Simple, Automated Way To Get Web Traffic?
Imagine if you owned a web site where all you had to do to instantly attract targeted visitors to your website was to regularly publish valuable content to your website.
This is not fantasy or fiction … it’s a fact! In fact, many website owners are already doing this … and you can too!
In this article series, we will show you how to create an automated traffic generation system that will begin to attract web traffic to your website, simply by adding new content to your website on a regular basis.
How To Set Up A System That Will Automatically Help Drive Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for getting sustainable traffic
- Add content on a regular basis to drive visitors and generate data organically
- Start adding other traffic strategies and test
(Sustainable traffic generation requires laying a solid foundation online and putting the right systems in place)
Right now, we’re mostly concerned with Step 1. The purpose of our article is to explain the process of setting up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling up in an economically sensible way
- Automatically get your web content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress website, you just publish new content and your website then does the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress website.
An expertly configured WordPress blog is a site that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, external site notification, and reporting.
Why Use An Expertly Configured WordPress-Driven Web Site?
We have published many great blog posts on this site about the benefits of using the WordPress platform to grow your business online.
Understanding why and how an “expertly configured” WordPress website or blog can help begin delivering a stream of targeted traffic to your business requires a number of article installments, which is why we highly recommend that you spend some time reading our content and consider subscribing to our site (this way, you will be informed when new content about this topic is published).
Let’s start by addressing a couple of basic questions:
Why does it have to be WordPress? Why not use another web platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are traditionally built using applications that create “static” websites. Essentially, this means that your web content typically sits inside the server waiting to be found. A static website doesn’t communicate with anyone outside the platform; it doesn’t broadcast to anyone in cyberspace or announce to any other website when new content has recently been added to the site.
Think about it … if with a traditional website, the content just sits in a server passively waiting to be found, then the website owner has to actively promote their website and its content to maintain new web traffic coming.
WordPress is different!
The WordPress application provides various features that give users the ability to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is add new content and WordPress will do the rest, instantly notifying various online properties about your new content to start bringing your business new traffic …
(With an expertly configured WordPress website, you just add content and WordPress does the rest, notifying other sites about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we explain the components of this automated traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also expert integration of your WordPress functionality with third-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site has been configured and integrated with various third-party sites, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to more web visitors.
- Optimize – We recommend starting with a content strategy to build traffic organically. With the right systems in place, you can also begin to measure and analyze the traffic generated as a result and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions when using different traffic generation strategies.
This is the end of Part 1
To read more, click here:
This tutorial is part of a comprehensive tutorial series designed to help site owners learn how to grow their business online with a WordPress-powered website or blog and proven web marketing methods.
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