WordPress Traffic Automation Guide
This article is part of a comprehensive series of articles aimed at helping you learn how to grow your business and drive traffic organically using a WordPress-powered website or blog and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs a regular stream of new web traffic to survive online.
Learning cost-effective methods to drive more traffic to your website is vital to running a successful digital presence. Lack of online traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Driving More Traffic To Their Web Sites?
Search for any of the following information in Google …
- “attract visitors to my web site”
- “how do I attract more web traffic to my website for free”
- “best 25 ways to drive more web traffic”
- “learn how to drive visitors using email”
- “need more website traffic”
… and you will find thousands of pages that provide information on ways to get more visitors to your site …
(There are many strategies to get more website visitors. In this article series you will learn how to set up a simple system to benefit from most of these traffic generation strategies!)
There is clearly no shortage of ways to drive visitors to your website. There are loads of products and free information that can show you effective how to get more visitors to your site.
The problem often has more to do with business owners not investing sufficient time into learning how to drive traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The illustration below shows the typical approach many small businesses take when it comes to generating web traffic …
(This is how many site owners approach traffic generation)
Essentially, the approach many businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to the site.
As we will show you in just a moment, there is a smarter approach.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will address this problem.
Outsourcing is fine if you have the systems in place to manage and process information about your traffic generation campaigns already. If not, you will probably end up investing a lot of your valuable time and money looking for a profitable method.
(Without a proper foundation and systems in place, web traffic generation can end up becoming a costly waste of time and money!)
Sustainable traffic generation requires laying a solid foundation online, putting systems in place, continually testing elements in your campaigns, experimenting with different methods, tracking results, measuring ROI across different traffic generation strategies, and so on.
Is There A Simple, Automated Way To Grow Website Visitors?
Imagine if all you had to do to deliver new targeted traffic to your business was to regularly add valuable content to your website or blog.
This is not fiction or fantasy … it’s a fact! Many website owners are currently doing what we’ve described above … and so can you!
In our article series, you will learn the process of setting up an automated traffic machine that will help begin to drive web traffic to your website, simply by adding content to your website on a consistent basis.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for driving sustainable web traffic
- Add content on a regular basis to start driving traffic and generating data
- Start testing other traffic strategies
(To generate sustainable web traffic, you first need to set up the right systems)
Right now, we’re mostly concerned with Step One. The aim of this article is to help you lay the foundations for a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress web site, you just publish content and your site then does the rest, informing other sites about your content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress site is not the same thing as a professionally-configured WordPress website.
An expertly configured WordPress website is a web site that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and how it integrates with various sites, specifically in areas like SEO, external site syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Web Site?
We write extensively on this site about using the WordPress CMS to grow your business online.
Understanding why and how an “expertly configured” WordPress website or blog can help create an automated traffic system requires several article installments, which is why we recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know when new content on this topic is published).
Let’s begin by answering a couple of basic questions:
Why WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are built on platforms that create “static” websites. Essentially, this means that the website content just sits inside your server waiting to be found. On its own, the static website doesn’t communicate with anything else outside the platform; it doesn’t broadcast to anyone in the cybersphere or notify any other site when new content has been added.
Think about it … if in a static website, all of the content simply sits there passively waiting to be found, then the website owner has to keep promoting their website and its content to continue bringing in new visitors.
WordPress is different!
The WordPress platform provides various features that allow users to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is publish content and your site will then do the rest, instantly notifying search engines, social media and other online properties about your site to automatically start generating you new web traffic …
(With an expertly configured WordPress site, you simply post new content and WordPress then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we explain the components of this automated online traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also the integration of your WordPress functionality with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site settings have been configured and integrated with various third-party tools, you then begin publishing new content on a regular basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to more web visitors.
- Optimize – We recommend starting with a content-based strategy to build traffic organically. With the right systems in place, you can then start tracking and understanding your incoming traffic and gather valuable data that will allow you to make smarter decisions when using different traffic generation strategies.
This is the end of Section One
To read more, click on the link below:
This tutorial is part of a comprehensive series of articles aimed at helping you learn how to grow your business online using a WordPress-driven website or blog and proven marketing strategies that are easy and quick to implement.
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