WordPress Traffic Automation Guide

This article is part of a series of articles and tutorials aimed at helping you learn how to grow your business online and drive traffic organically with a WordPress website and proven online marketing methods.

***

WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of almost every business online.

Finding new methods to generate more visitors to your website is a requirement of growing an online presence successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Having Difficulty Driving Visitors To Their Web Sites?

Search for any of the phrases below in Google …

• “get visitors to my web site”
• “how do I bring visitors to my website for free”
• “need to bring visitors”
• “how to bring more traffic using Facebook”
• “I need free web traffic”

… and you will immediately find lists of pages offering you tips, tricks, and information on methods to drive more website visitors …

(There are loads of strategies to increase your website visitors. In this article series you will learn how to set up a system to take advantage of most of these traffic generation methods!)

There is clearly no shortage of ways to drive more visitors to your site. There are tons of tutorials and free resources that can show you effective methods to bring more traffic to your site.

The problem is often more about business owners not investing sufficient time into learning how to drive traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The illustration below shows the typical approach many businesses take when it comes to generating web traffic …

(This is how most small businesses approach traffic generation)

Essentially, the typical approach many small businesses take is this: first, you get your website, and then you figure out how to drive traffic to the site.

As we will show you in a moment, there is a better approach.

Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will address the problem.

Outsourcing is great if you already have great systems set up to manage and analyze the results of your traffic generation campaigns. If not, all you will probably do is end up investing a lot of valuable time and money searching for a positive ROI traffic strategy.

(Without a proper foundation and systems in place, web traffic generation can end up becoming a costly activity!)

Driving web traffic sustainably involves laying a solid foundation online, implementing systems, continually testing campaign elements, experimenting with different marketing and promotional services, tracking results, measuring ROI across different traffic generation opportunities, etc.

Is There A Simple, Automated Way To Get Website Visitors?

Imagine owning a web site where all you had to do to automatically attract new targeted traffic to your website was to publish content consistently.

This is not fantasy or science fiction … it’s a fact! Many website owners already have some or all of the elements set up for this to happen … and so can you!

In the Web Site Traffic Blueprint article series, you will discover how to create an automated traffic generation machine that will help begin driving web traffic to your web site, simply by publishing regular content to your website.

How To Set Up A System That Will Automatically Help Bring More Traffic To Your Website

As you can see in the diagram below, the web traffic blueprint we present in this article series involves three fundamental steps:

1. Set up specific systems to lay down a solid foundation for getting sustainable traffic
2. Add web content on a regular basis to drive visitors and generate web traffic data organically
3. Start adding other traffic strategies and test

(Getting consistent web traffic sustainably requires laying a solid foundation online and implementing systems)

At this point, we’re mostly concerned with Step 1. The purpose of this article is to give you an overview of how to set up a traffic generation system that will ultimately help you:

• Save time using automation and leverage
• Save money in many different ways
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site …

(With an expertly configured WordPress web site, you simply post new content and WordPress will then do the rest!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress web site is different than a professionally-configured WordPress web site.

An ”expertly configured” WordPress blog is a website or blog that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, third-party site syndication, and analytics.

Why Do I Need An Expertly Configured WordPress-Powered Web Site?

We write extensively on this site about why you should choose WordPress-driven websites WordPress to grow your business online.

Understanding how an “expertly configured” WordPress blog can help create an automated traffic generation system requires a number of article installments, which is why we really recommend that you spend some time reading our other articles and consider subscribing to our site (this way, you will be informed when we publish new information about this topic).

Let’s start by answering some basic questions:

Why does it have to be WordPress? Why not use some other platform?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Site)

Many web sites are traditionally built using platforms that create websites with “static” web pages. Essentially, this means that your website content typically sits inside your server waiting to be discovered. On its own, the static website doesn’t communicate with anyone else outside the application; it doesn’t broadcast to anybody in cyberspace or announce to any other website when new content has been added.

Think about it … if in a static website, the content just sits in a server passively waiting to be found, then the site owner has to actively promote their site and its content to maintain web traffic coming.

WordPress is different!

The WordPress CMS application comes with default functionality that lets users set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is add content and your site then does the rest, instantly notifying various online properties about your new content to automatically start generating you more website visitors …

(With an expertly configured WordPress website, you simply publish new content and WordPress will do the rest, notifying the world about your new content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The WordPress Website Traffic Blueprint overview, we go over the components of your automated traffic machine:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for best results.
• Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also integrating your built-in WordPress features with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your site has been configured and integrated with various third-party tools, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to new visitors.
• Optimize – We recommend starting with a content-focused strategy to build traffic sustainably. With the right systems in place, you can also start to track and understand your incoming traffic and gather valuable data that will allow you to make intelligent and cost-effective decisions as you expand to additional traffic generation methods.

This is the end of Part 1

To read the rest of this article, click here:

Web Site Traffic Blueprint Part 2 – How To Create A Web Traffic Generation Machine

This article is part of a comprehensive series of articles designed to help small business owners learn how to grow their business with a WordPress-powered website and proven online marketing strategies.

Subscribe To Our Site And Get Notified When New WordPress Tutorials Get Published!

***