WordPress Traffic Automation Guide
This article is part of a comprehensive series of articles and tutorials designed to help you learn how to grow your business online inexpensively with a WordPress-powered website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Learning how to generate more traffic to your website is essential to running an online presence successfully. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Struggle To Drive More Traffic To Their Websites?
Type in any of the commonly-searched key phrases below into Google …
- “bring web traffic to your site for free”
- “how do I drive visitors to my website”
- “ideas to bring web traffic”
- “need to get visitors using email”
- “need web visitors”
… and you will be presented with tons of pages offering you tips, tricks, and information about different methods to drive more website visitors …
(There are loads of methods to get more website visitors. This article series will show you how to set up a system to benefit from many of these traffic generation strategies!)
There is clearly no shortage of ways to drive more traffic to your website. There are thousands of courses and free sites online that can show you cost-effective ways to drive more traffic to your website.
The problem often has more to do with businesses not investing enough time into learning how to generate web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are several ways to leverage and automate your web traffic generation.
The illustration below shows the approach most businesses take when it comes to generating traffic to their sites …
(This is how many small businesses approach the challenge of generating traffic to their sites)
Essentially, the typical approach most businesses take is this: first, you get a website, and then you figure out how to drive traffic to your site.
As you will discover in a moment, there is a smarter way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of the problem.
Outsourcing is great if you have systems set up to manage and process information about your traffic generation activities. If not, all you will probably do is end up wasting a lot of your time and money searching for a positive ROI traffic strategy.
(Without a solid foundation and proper systems in place, website traffic generation can end up being a costly activity!)
Increasing web traffic sustainably requires laying a solid foundation online, putting the right systems in place, continually testing campaign elements, experimenting with different advertising and promotional methods, analyzing results, measuring ROI across different traffic generation solutions, and so on.
Is There A Way To Automate The Process Of Driving Web Traffic?
Imagine owning a web site where the only thing you had to do to deliver web traffic to your web site was to publish valuable content on a regular basis.
This is not science fiction … it’s a fact! As a matter of fact, many website owners already have some or all of the requirements in place for this to happen … and you can too!
In this article series, we explain the process of setting up an automated traffic system that can begin delivering an ongoing stream of targeted traffic to your site, simply by publishing content to your website on a consistent basis.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for driving sustainable traffic
- Add web content on a regular basis to start driving traffic and generating traffic data
- Add new traffic strategies
(To generate sustainable traffic, you need to first set up the right systems)
At this point, we’re mostly concerned with Step One. The purpose of our article series is to explain the process of setting up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting simple and scaling things as you grow
- Automatically get your website pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you simply post content and your site will then do the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress website.
An expertly configured WordPress blog is a website that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and the way it can be integrated with various sites, specifically in areas like SEO, third-party site syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Web Site?
We have published many great articles on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding why and how an “expertly configured” WordPress blog can be used to set up an automated traffic generation system requires a number of articles, which is why we highly recommend that you spend some time reading our other articles and consider subscribing to this site (this way, you will be informed whenever we publish new content about this topic).
Let’s start by answering a couple of basic questions:
Why WordPress? What does WordPress do that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are traditionally built with platforms that create websites with “static” web pages. Essentially, what this means is that your content just sits inside a server waiting to be discovered. The static website doesn’t communicate with anyone else outside the platform; it doesn’t send out ’pings’ to anyone in the cybersphere or inform any other website that new content has been added.
Think about it … if with a static website, all of the content simply sits there passively waiting to be found, then the site owner has to keep promoting their site and its content to keep bringing in new visitors.
WordPress is different!
WordPress comes with default functionality that lets site owners set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is post new content and WordPress does the rest, instantly notifying various online properties about your new content to start driving your business more website visitors …
(With an expertly configured WordPress website, you simply add new content and WordPress will then do the rest, informing other sites about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we explain the components of your automated online traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also the expert integration of your site with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your site with various third-party services, you then begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to potential visitors.
- Optimize – We recommend starting with a content strategy to build traffic organically. With the right systems in place, you can also start tracking and analyzing your incoming traffic and start gathering valuable data that will allow you to make better decisions when using additional traffic generation methods.
This is the end of Section One
To read the rest of this article, click on the link below:
Web Traffic Blueprint Part 2 – A Complete Guide To Generating More Web Visitors Automatically
This article is part of an tutorial series aimed at helping business owners learn how to grow their business and drive traffic sustainably using a WordPress-driven website or blog and proven online marketing strategies.
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