WordPress Traffic Automation Blueprint – Part 1 (Overview)

This is part 1 of a 5-part series of tutorials that show you how to automatically increase web traffic using WordPress and proven web marketing methods.

WordPress Traffic Automation Guide

WordPress Traffic Automation GuideThis article is part of an article series aimed at helping site owners learn how to grow their business online with a WordPress-powered website or blog and proven marketing methods that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Web Site Traffic Blueprint Part 1 - A Complete Guide To Driving More Traffic AutomaticallyAlmost every business needs traffic to survive online.

Discovering new ways to get visitors to your website is vital to building a successful business online. Lack of website traffic is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Having Difficulty Attracting Traffic To Their Websites?

If you search for any of the following information in Google …

  • “bring more web traffic to my site”
  • “how do I attract visitors to my web site”
  • “best 10 places to bring web traffic”
  • “learn how to bring website traffic using Facebook”
  • “get more traffic to your web site”

… and you will immediately find loads of information about different strategies to help increase your website visitors …

There are lots of strategies to increase your website visitors. In this article series you will learn how to set up a system to take advantage of most of these traffic generation methods!

(There are lots of ways to drive more web traffic to your site. In this article series you will learn how to set up a system to benefit from most of these traffic generation methods!)

There is clearly no shortage of ways to drive traffic to your site. There are tons of products and free information that can show you methods to drive more traffic to your website.

The problem often has more to do with business owners not investing enough time into learning how to drive web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The diagram below shows how most small businesses typically approach the process of generating traffic to their sites …

This is how most small businesses approach traffic generation

(This is how most small businesses approach the challenge of generating web traffic)

Essentially, the approach many small businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to it.

As we will show you in a moment, there is a smarter way.

Info

Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate this problem.

Outsourcing is useful if you have great systems set up to manage and analyze the results of your traffic generation campaigns already. If not, you will probably end up spending a lot of time and money looking for a winning method.

Without laying down a solid foundation and putting proper systems in place, traffic generation can be a costly activity!

(Without laying down a solid foundation and putting proper systems, web traffic generation can become very costly!)

Sustainable traffic generation requires setting up a solid foundation online, implementing proper systems, continually testing campaign elements, experimenting with different services, tracking results, comparing ROI across different traffic generation opportunities, etc.

Is There A Simpler, Automated Way To Get More Website Visitors?

Imagine if all you had to do to automatically deliver an ongoing stream of targeted traffic to your web site was to regularly publish great content to your website.

This is not fiction or fantasy … it’s a fact! In fact, many website owners are already doing this … and so can you!

In our article series, you will learn what is required to set up an automated traffic generation machine that will begin to attract targeted traffic to your web site, simply by publishing content on a consistent basis to your website.

How To Set Up A System That Will Automatically Help Bring More Traffic To Your Site

As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:

  1. Set up specific systems to lay down a solid foundation for driving sustainable web traffic
  2. Add web content on a regular basis to start driving traffic and generating data
  3. Add new traffic methods and test

To get sustainable web traffic, you first need to set up the right systems

(To get sustainable traffic, you first need to set up the right systems)

At this stage, we’re mostly concerned with Step 1. The aim of this article series is to help you understand how to set up a traffic generation system that will ultimately help your business:

  • Save time using leverage and automation
  • Save money in lots of different ways
  • Automatically get your web pages indexed faster in search engines
  • Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
  • Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
  • Outsource traffic generation while maintaining full control of the process
  • Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog

With an expertly configured WordPress web site, you simply publish new content and WordPress does the rest, notifying the world about your new content and bringing you back web traffic!

(With an expertly configured WordPress web site, you simply publish new content and WordPress does the rest, informing other sites about your new content and bringing you back traffic!)

What Is An Expertly Configured WordPress Web Site?

An expertly configured WordPress website is different than a professionally-configured WordPress website or blog.

An ”expertly configured” WordPress website is a website or blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and how it can be integrated with other sites, specifically in areas like search engine optimization, content syndication, and reporting.

Why Use An Expertly Configured WordPress-Powered Site?

We have published many great articles on this site about the benefits of using WordPress-driven websites to grow your business online.

Understanding why and how an “expertly configured” WordPress website or blog will help begin driving web traffic to your business requires a number of articles, which is why we strongly recommend that you spend some time reading our other articles and consider subscribing to our site (this way, we can let you know when new content about this topic gets published).

Let’s begin by addressing a couple of basic questions:

Why do you need to use WordPress to set up an automated traffic generation system? What does WordPress provide that other web platforms don’t?

Take a look at the diagram below …

Static Website vs Expertly Configured WordPress Site

(Static vs Expertly Configured WordPress Site)

Many websites are traditionally built with platforms that create websites with “static” web pages. Essentially, this means that your digital content typically sits inside the server waiting to be discovered. By itself, the static website doesn’t communicate with anything outside the application; it doesn’t ’ping’ anyone in cyberspace or announce to any other website when new content has been published on your website.

Think about it … if with a static website, all of your content simply sits in a server passively waiting to be found, then you have to continually promote your web presence and your content to maintain web visitors coming.

WordPress is different!

WordPress provides several features that let you set up, configure and build an automated “traffic generation” machine, where all you then have to do is add content and WordPress will then do the rest, instantly notifying various online properties about your site to automatically start bringing your business more web site visitors …

WordPress Web Site Traffic Blueprint Part 1 - Learn How To Create An Automated Traffic-Getting Machine With WordPress

(With an expertly configured WordPress site, you just publish content and WordPress then does the rest, informing the world about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Website Traffic Blueprint overview, we explain the components of this automated traffic system:

  • Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
  • Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal results.
  • Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also the integration of your site with external tools and other sites (e.g. webmaster, analytics, and social media accounts).
  • Publicize – Once your WordPress site settings have been configured and integrated with various third-party tools, you then begin to publish new content on a regular basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to more visitors.
  • Optimize – We recommend beginning with a content-based strategy to build traffic sustainably. With the right systems in place, you can start to track and understand your incoming traffic and start gathering valuable information that will allow you to make more intelligent and cost-effective decisions when using other traffic generation methods.

Website Traffic Blueprint Part 1 - Discover How To Attract More Traffic For Your Business Using WordPress

This is the end of Part 1

To read more, click on the link below:

Website Traffic Blueprint Part 2 – Learn How To Turn Your WordPress Blog Into A Traffic Generation Machine

Important

This tutorial is part of a comprehensive series of tutorials designed to help you learn how to grow your business online cost-effectively using a WordPress website and proven web marketing methods.

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Author: Martin Aranovitch

Martin Aranovitch is the founder of WPCompendium.org and the author of The Small Business Digital Manager. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as WordPress Traffic Automation Blueprint – Part 1 (Overview).