WordPress Traffic Automation Guide
This article is part of an article series designed to help small business owners learn how to grow their business online cost-effectively using a WordPress-powered website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs a constant stream of new web traffic to prosper online.
Discovering effective strategies to get more visitors to your website is one of the fundamental skills of growing a business online successfully. Increasing visitors to a website is also one of the greatest challenges faced by many website owners.
Why Are So Many Businesses Having Difficulty Bringing Visitors To Their Websites?
If you type any of the following key phrases into Google …
- “how to increase web traffic to your web site”
- “attract web traffic to my website”
- “top 100 methods to bring web site traffic”
- “ways to attract traffic using solo ads”
- “need more web traffic”
… and you will immediately find loads of tips, tricks, and information on strategies to help increase visitors to your site …
(There are lots of methods to get more website visitors. In this article series you will learn how to set up a simple system to take advantage of all these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your web site. There are tons of tutorials and free information online that can show you effective methods to bring more visitors to your website.
The problem often has more to do with businesses not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are a number ways to automate and leverage your web traffic generation.
The diagram below shows how most businesses approach the process of generating traffic to their sites …
(This is how many website owners approach the challenge of generating traffic to their sites)
Essentially, the approach most businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to your site.
As you will see in a moment, there is a smarter approach.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will address this problem.
There is nothing wrong with outsourcing if you have systems in place to manage your traffic generation campaigns already. If not, you will probably end up spending a lot of time and money looking for a positive ROI traffic method.
(Without a solid foundation and the right systems in place, web traffic generation can end up becoming very costly!)
Sustainable traffic generation involves laying a solid foundation online, putting systems in place, continually testing elements in your campaigns, experimenting with different strategies, tracking results, comparing ROI across different traffic generation methods, and so on.
Is There A Simpler, Automated Way To Drive Website Visitors?
Imagine if all you had to do to automatically deliver targeted traffic to your website was to regularly add content to your website.
This is not science fiction … it’s a fact! In fact, many website owners are currently doing this … and you can too!
In our Website Traffic Blueprint article series, we will show you the process of setting up an automated traffic generation machine that can instantly begin attracting an ongoing stream of targeted traffic to your site, simply by adding regular content to your web site.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to drive traffic and generate web traffic data organically
- Add other traffic methods
(To generate sustainable web traffic, you first need to put in the right systems)
At this stage, we’ll mostly be focusing on Step 1. The aim of our article is to show you how to set up a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money by starting with a simple setup and scaling things sensibly
- Automatically get your web pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you simply publish new content and your site then does the rest, informing other sites about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress web site is different than a professionally-configured WordPress site.
An ”expertly configured” WordPress website is a website that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with various sites, specifically in areas like SEO, external site syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Driven Web Site?
We write extensively on this site about the benefits of using WordPress-powered web sites to grow your business online.
Understanding why and how an “expertly configured” WordPress web site can begin delivering targeted traffic to your business requires a number of articles, which is why we recommend that you spend some time reading our posts and subscribe to our site (this way, we can let you know whenever new content on this topic is published).
Let’s begin by answering a couple of basic questions:
What makes WordPress so special? What does WordPress do that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are traditionally built using applications that create “static” websites. Essentially, what this means is that your content just sits inside the server waiting to be discovered. The static website doesn’t communicate with anything outside the application; it doesn’t ’ping’ anybody in the cybersphere or announce to any other website when new content has recently been added.
Think about it … if with a static website, all of the content just sits there passively waiting to be found, then the business owner has to continually keep promoting their site and its content to maintain new web traffic coming.
WordPress is different!
The WordPress platform comes with default functionality that gives site owners the ability to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is post new content and WordPress will do the rest, instantly notifying various online properties about your new content to automatically generate your business more web traffic …
(With an expertly configured WordPress web site, you just publish new content and your website will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we go over the components of this automated traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for maximum benefit.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also the integration of your site with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your site with various external services, all you have to do is publish new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to new targeted visitors.
- Optimize – We recommend starting with a content-focused strategy to build sustainable traffic. With the right systems in place, you can also start measuring and understanding incoming traffic and gather valuable data that will allow you to make smarter decisions as you expand to different traffic generation strategies.
This is the end of Part 1
To keep reading, click on the link below:
This article is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online cost-effectively with a WordPress-driven website and proven marketing methods that are easy to implement.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)