WordPress Traffic Automation Guide

This tutorial is part of an article series aimed at helping you learn how to grow your business online inexpensively and drive traffic automatically using a WordPress-powered website and proven marketing methods that are easy to use and easy to implement.

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WordPress Traffic Automation Blueprint – Overview

Most businesses need traffic to survive online.

Finding effective strategies to get visitors to your website is a requirement of growing an online presence successfully. Increasing traffic to a website is also one of the most difficult challenges faced by almost every website owner.

Why Do So Many Businesses Struggle To Bring More Traffic To Their Websites?

If you type any of the following key phrases into Google …

• “increase more traffic to your web site for free”
• “how do I drive visitors to my website”
• “how to increase web visitors”
• “how to get traffic using Twitter”
• “I need free website traffic”

… and you will immediately find tons of pages offering you tips, tricks, and information on ways to help you drive more website visitors …

(There are many strategies to increase web traffic to your site. In this article series you will learn how to set up a simple system to benefit from most of these traffic generation methods!)

There is clearly no shortage of ways to drive more traffic to your web site. There are tons of products and free sites online that can teach you effective strategies to increase visitors to your web site.

The problem is often more about businesses not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to automate and leverage your web traffic generation.

The diagram below shows the approach many businesses take when it comes to generating website traffic …

(This is how many website owners approach traffic generation)

Essentially, the typical approach most small businesses take is this: first, you get your website, and then you figure out how to drive traffic to your site.

As you will see in a moment, there is a better approach.

You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will eliminate this problem.

Outsourcing is useful if you have great systems in place to manage your traffic generation campaigns. If not, you will probably end up wasting a lot of your time and money looking for a winning strategy.

(Without a solid foundation and proper systems in place, traffic generation can end up being a very costly activity!)

Driving continuous web traffic sustainably involves setting up a solid foundation online, putting systems in place, continually testing campaign elements, experimenting with different methods, analyzing results, comparing ROI across different traffic generation strategies, and so on.

Is There A Way To Automate The Process Of Generating More Web Traffic?

Imagine owning a website where the only thing you had to do to attract targeted visitors to your web site was to publish content consistently.

This is not fantasy … it’s a fact! Many website owners already have some or all of the basic components set up to benefit from the automated traffic system we have just described … and you can too!

In the Web Traffic Blueprint article series, we explain how to set up an automated traffic generation machine that will begin to deliver targeted visitors to your web site, simply by adding regular content to your web site.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic blueprint we present in this article series involves three fundamental steps:

1. Set up specific systems to lay down a solid foundation for generating sustainable web traffic
2. Add web content on a regular basis to start bringing visitors and generating traffic data
3. Add new traffic strategies

(To generate sustainable web traffic, you first need to set up the right systems)

At this stage, we’re mostly concerned with Step 1. The purpose of our article is to lay the foundations of a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money by starting with a very simple setup and scaling up as you grow
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation methods, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …

(With an expertly configured WordPress web site, you just add content and WordPress does the rest!)

An Expertly Configured WordPress Site – What Is It?

An expertly configured WordPress site is not the same thing as a professionally-configured WordPress website or blog.

An expertly configured WordPress web site is a website that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, content syndication, and analytics.

Why Use An Expertly Configured WordPress-Powered Site?

We write extensively on this site about the benefits of using the WordPress platform to grow your business online.

Understanding why and how an “expertly configured” WordPress website can begin attracting targeted traffic to your business requires a number of article installments, which is why we recommend that you spend some time reading our content and subscribe to our site (this way, we can let you know whenever a new article is published).

Let’s begin by answering a couple of basic questions:

Why WordPress? What does WordPress provide that other web platforms don’t?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Site)

Many websites are traditionally built using platforms that create “static” websites. Essentially, this means that your content pages just sit inside your server waiting to be discovered. The static website doesn’t communicate with anyone else outside the platform; it doesn’t ’ping’ anyone in cyberspace or inform any other website when new content has recently been published to the website.

Think about it … if in a static website, all of the content simply sits in a server passively waiting to be found, then the web site owner has to actively continue promoting their web presence and its content to keep driving web traffic.

WordPress is different!

The WordPress CMS software provides special features that allow site owners to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is post new content and your site will then do the rest, instantly notifying various online properties about your new content to automatically start bringing you new website visitors …

(With an expertly configured WordPress website, you simply post new content and WordPress will then do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Traffic Blueprint overview, we break down the components of this automated website traffic system:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
• Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also the integration of your WordPress functionality with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your WordPress site settings have been configured and integrated with various third-party sites, you simply begin publishing new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to potential visitors.
• Optimize – We recommend starting with a content-based strategy to build traffic organically. With the right systems in place, you can also begin to measure and analyze your results and start gathering valuable data that will allow you to make intelligent and cost-effective decisions as you expand to new traffic generation methods.

This is the end of Part 1

To read the rest of this article, click on the link below:

Web Traffic Blueprint Part Two – A Complete Guide To Growing Your Web Traffic Automatically

This article is part of a comprehensive series of articles designed to help website owners learn how to grow their business online with a WordPress website and proven online marketing strategies.

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