WordPress Traffic Automation Guide
This article is part of a comprehensive tutorial series aimed at helping website owners learn how to grow their business and drive traffic organically with a WordPress-powered website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs a constant stream of visitors to stay in business online.
Knowing how to drive traffic to your website is essential to growing an online presence successfully. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Bringing More Traffic To Their Websites?
If you type any of the key phrases below into Google …
- “how to get visitors to your site”
- “how can I drive more traffic to my website”
- “top 25 ways to get visitors”
- “how to bring web visitors using podcasts”
- “I need web visitors”
… and you will be immediately presented with tons of sites containing tips, tricks, and information on strategies to help get more visitors to your web site …
(There are loads of methods to get more website visitors. In this article series you will learn how to set up a simple system to take advantage of many of these traffic generation strategies!)
There is clearly no shortage of ways to drive visitors to your website. There are loads of courses and free information online that can show you cost-effective methods to get more traffic to your website.
The problem is often more to do with businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are many ways to automate and leverage your web traffic generation.
The diagram below shows the typical approach most businesses take when it comes to generating web traffic …
(This is how most businesses approach traffic generation)
Essentially, the approach most small businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to your website.
As we will show you in a moment, there is a smarter way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will eliminate the problem.
There is nothing wrong with outsourcing if you have great systems in place to manage your traffic generation campaigns already. If not, you will probably end up spending a lot of your time and money searching for a profitable traffic strategy.
(Without a solid foundation and the right systems in place, web traffic generation can end up becoming a costly waste of time and money!)
Sustainable traffic generation requires laying a solid foundation online, implementing the right systems, continually testing campaign elements, experimenting with different strategies, analyzing results, measuring ROI across different traffic generation methods, and so on.
Is There A Way To Automate The Process Of Driving Website Traffic?
Imagine if you owned a website where all you had to do to automatically drive targeted traffic to your business was to publish valuable content consistently.
This is not fantasy or fiction … it’s a fact! Many website owners are already profiting with what we have just described … and so can you!
In our Web Site Traffic Blueprint article series, you will discover how to set up an automated traffic machine that can help begin driving a stream of new targeted traffic to your web site, simply by publishing regular content to your website.
How To Set Up A System That Will Automatically Help Increase Traffic To Your Site
As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add content on a regular basis to start driving traffic and generating traffic data
- Start testing other traffic strategies
(Sustainable traffic generation involves laying a solid foundation online and putting proper systems in place)
Right now, we’ll mostly be focusing on Step One. The aim of our article series is to help you set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting simple and scaling up to suit your budget
- Automatically get your web pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you simply publish new content and WordPress then does the rest, informing other sites about your content and bringing you back traffic!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress website or blog.
An expertly configured WordPress blog is a website or blog that is not only built with the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and functionality of WordPress and how it can be integrated with other sites, specifically in areas like SEO, 3rd-party site notification, and reporting.
Why Use An Expertly Configured WordPress-Powered Site?
We provide a number of detailed articles on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding how an “expertly configured” WordPress site can create an automated traffic system requires a number of articles, which is why we really recommend that you spend some time reading our other articles and consider subscribing to our site (this way, we can let you know when we publish new information about this topic).
Let’s begin by answering some basic questions:
Why WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many web sites are built on platforms that create websites with “static” web pages. Essentially, what this means is that your content mostly sits inside the server waiting to be discovered. The static website doesn’t communicate with anyone else outside the platform; it doesn’t broadcast to anybody in cyberspace or announce to any other site when new content has been published.
Think about it … if with a static website, all of the content just sits in a server passively waiting to be found, then the website owner has to constantly promote their website and its content to maintain new web visitors coming.
WordPress is different!
The WordPress platform comes with default functionality that lets you set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is post content and your site does the rest, instantly notifying various online properties about your site to automatically generate your business new website traffic …
(With an expertly configured WordPress web site, you simply add content and your website does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we break down the components of your automated online traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also an expert integration of your built-in WordPress features with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various third-party tools, you simply begin publishing new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to new targeted visitors.
- Optimize – We recommend beginning with a content-focused strategy to build traffic organically. With the right systems in place, you can start to monitor and understand incoming traffic and gather valuable data that will allow you to make more intelligent and cost-effective decisions as you expand to new traffic generation methods.
This is the end of Section 1
To read the rest of this article, click here:
This tutorial is part of a comprehensive series of tutorials designed to help website owners learn how to grow their business online inexpensively using a WordPress-driven website and proven online marketing methods.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)