WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive tutorials designed to help site owners learn how to grow their business with a WordPress website or blog and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Finding sustainable strategies of attracting more visitors to your website is vital to running an online presence successfully. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Have Difficulty Driving Visitors To Their Web Sites?
If you type any of the following key phrases into Google …
- “how to attract visitors to my site for free”
- “attract visitors to my website”
- “learn to get more website visitors”
- “fastest ways to increase visitors using Facebook”
- “need more web site visitors”
… and you will immediately find loads of tips, tricks, and information about ways to help you get more website visitors …
(There are lots of methods to get more website visitors. This article series will help you set up a simple system to take advantage of many of these traffic generation strategies!)
There is clearly no shortage of ways to drive more visitors to your site. There are loads of products and free resources online that can teach you strategies to drive more traffic to your site.
The problem is often more about business owners not investing enough time into learning how to grow web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are several ways to leverage and automate your web traffic generation.
The illustration below shows how many businesses approach the challenge of generating website traffic …
(This is how most businesses approach the challenge of generating traffic to their sites)
Essentially, the typical approach many businesses take is this: first, you get a website, and then you figure out how to drive traffic to it.
As you will see in just a moment, there is a better way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.
There is nothing wrong with outsourcing if you have systems in place to manage and process information about your traffic generation activities already. If not, you will probably end up spending a lot of your time and money searching for a positive ROI traffic strategy.
(Without a proper foundation and the right systems in place, web traffic generation can be a costly waste of time and money!)
Sustainable traffic generation requires laying a solid foundation online, implementing proper systems, testing elements in your campaigns, experimenting with different marketing and promotional services, analyzing results, measuring ROI across different traffic generation methods, etc.
Is There A Way To Automate The Process Of Generating Web Visitors?
Imagine if all you had to do to automatically deliver targeted visitors to your site was to regularly add content to your web site.
This is not fiction or fantasy … it’s a fact! As a matter of fact, many website owners are currently already profiting with what we have just described … and so can you!
In our Website Traffic Blueprint article series, you will learn how to create an automated traffic system that can help attract new targeted traffic to your web site, simply by publishing regular content to your web site.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to start driving traffic and generating traffic data
- Start adding other traffic strategies and test
(Sustainable traffic generation involves setting up a solid foundation online and implementing systems)
At this stage, we’ll mostly be focusing on Step One. The purpose of this article is to help you understand how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress website, you simply post content and your site will then do the rest, informing the world about your content and bringing you back traffic!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress web site is different than a professionally-configured WordPress website.
An expertly configured WordPress website is a website that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, 3rd-party site notification, and reporting.
Why Use An Expertly Configured WordPress-Powered Web Site?
We have published many excellent articles on this site about why you should choose WordPress to grow your business online.
Understanding how and why an “expertly configured” WordPress site can be used to create an automated traffic generation system requires several article installments, which is why we strongly recommend that you spend some time reading our posts and subscribe to our site (this way, we can let you know whenever a new article gets published).
Let’s start by answering these basic questions:
What makes WordPress so special? What does WordPress do that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are built on applications that create “static” websites. Essentially, this means that your content pages mostly sit inside your server waiting to be found. By itself, the static website doesn’t communicate with anything outside the platform; it doesn’t ’ping’ anyone in the cybersphere or notify any other website that new content has recently been published to your site.
Think about it … if with a traditional website, the content just sits there passively waiting to be found, then the web site owner has to actively continue promoting their site and its content to maintain new web visitors coming.
WordPress is different!
The WordPress application comes with powerful built-in functionality that lets site owners set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is add new content and WordPress will then do the rest, immediately notifying search engines, social media and other online properties about your site to drive you new website visitors …
(With an expertly configured WordPress site, you simply post content and WordPress then does the rest, notifying other sites about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Traffic Blueprint overview, we break down the components of your automated traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also an expert integration of your WordPress site with external services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your site with various external services, you simply begin publishing new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to potential new visitors.
- Optimize – We recommend beginning with a content strategy to build traffic sustainably. With the right systems in place, you can also start tracking and analyzing your results and start gathering valuable data that will allow you to make better decisions as you expand to additional traffic generation methods.
This is the end of Section 1
To read more, click on the link below:
This article is part of a comprehensive series of articles designed to help business owners learn how to grow their business online inexpensively using a WordPress-driven website and proven web marketing methods.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)