WordPress Traffic Automation Guide

This article is part of a comprehensive series of articles designed to help you learn how to grow your business online inexpensively with a WordPress-powered website or blog and proven online marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Just about every single business needs a regular stream of visitors to stay in business online.

Learning how to attract more traffic to your website is one of the fundamental skills of building a successful web presence. Driving visitors to a website is also one of the most difficult challenges faced by most website owners.

Why Are So Many Businesses Struggling To Bring More Visitors To Their Websites?

Type in any of the searches below into Google …

• “attract visitors to my site”
• “how do I increase more traffic to my website”
• “best 10 methods to attract more traffic”
• “ideas to bring more traffic using videos”
• “I need web traffic”

… and you will immediately find thousands of pages offering you tips, tricks, and information about different methods to get more website visitors …

(There are many strategies to increase your website visitors. In this article series you will learn how to set up a simple system to take advantage of all these traffic generation strategies!)

There is clearly no shortage of ways to drive more traffic to your site. There are tons of tutorials and free sites online that can show you cost-effective ways to bring more traffic to your site.

The problem often has more to do with businesses not investing enough time into learning how to generate new web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.

The illustration below shows the approach many businesses take when it comes to generating traffic to their sites …

(This is how many businesses approach traffic generation)

Essentially, the typical approach many businesses take is this: first, you get your website, and then you figure out ways of driving traffic to your site.

As you will see in a moment, there is a smarter approach.

You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will address the problem.

Outsourcing is useful if you have systems set up to manage your traffic generation campaigns already. If not, all you will probably do is end up wasting a lot of time and money looking for a positive ROI traffic method.

(Without a solid foundation and the right systems in place, web traffic generation can be a very costly activity!)

Getting a consistent stream of web traffic sustainably requires laying a solid foundation online, implementing systems, testing variables in your campaigns, experimenting with different advertising and promotional services, analyzing results, comparing ROI across different traffic generation methods, etc.

Is There A Simple, Automated Way To Generate Web Visitors?

Imagine if all you had to do to automatically deliver targeted traffic to your web site was to regularly publish content to your website.

This is not fantasy or fiction … it’s a fact! In fact, many website owners are currently doing this … and you can too!

In our WordPress Traffic Blueprint article series, you will learn how to create an automated traffic machine that will help deliver an ongoing stream of targeted traffic to your business, simply by publishing regular content to your site.

How To Set Up An Automated Traffic System

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:

1. Set up systems to lay down a solid foundation for creating sustainable traffic
2. Add content on a regular basis to start bringing visitors and generating data
3. Add new traffic strategies and test

(Sustainable traffic generation requires laying a solid foundation online and implementing systems)

Right now, we’re mostly concerned with Step One. The aim of this article is to help you lay the foundations for a traffic generation system that will ultimately help your business:

• Save time using leverage and automation
• Save money in lots of different ways
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation strategies, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …

(With an expertly configured WordPress web site, you simply add new content and your website will then do the rest!)

What Is An Expertly Configured WordPress Site?

An expertly configured WordPress website is not the same as a professionally-configured WordPress website or blog.

An ”expertly configured” WordPress website or blog is a site that is not only built with WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, content syndication, and reporting.

Why Use An Expertly Configured WordPress-Powered Web Site?

We provide a number of great articles on this site about the benefits of using WordPress-powered web sites to grow your business online.

Understanding why and how an “expertly configured” WordPress site will deliver web traffic to your business requires several article installments, which is why we highly recommend that you spend some time reading our other articles and consider subscribing to our site (this way, we can let you know whenever new content about this topic gets published).

Let’s begin by addressing some basic questions:

Why use WordPress to set up an automated traffic generation system? Why can’t you just use some other platform?

Take a look at the diagram below …

(Static Website vs Expertly Configured WordPress Site)

Many sites are traditionally built using platforms that create “static” websites. Essentially, this means that the web pages simply sit inside the server waiting to be found. The static website doesn’t communicate with anyone outside the application; it doesn’t broadcast to anybody in the cybersphere or inform any other site that new content has been added.

Think about it … if in a static website, all of the content simply sits in a server passively waiting to be found, then the web site owner has to continually find ways of promoting their website and its content to continue bringing in new visitors.

WordPress is different!

The WordPress CMS application comes with powerful built-in functionality that allows you to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is post content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your site to automatically start driving you more traffic …

(With an expertly configured WordPress web site, you just post new content and WordPress will then do the rest, informing other sites about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Website Traffic Blueprint overview, we explain the components of your automated web traffic machine:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
• Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also an integration of your site with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your site settings and integrating your website with various third-party services, you then begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to potential new visitors.
• Optimize – We recommend beginning with a content-focused strategy to build traffic organically. With the right systems in place, you can also start monitoring and understanding your results and gather valuable information that will allow you to make better decisions as you expand to different traffic generation strategies.

This is the end of Part 1

To continue reading this article, click on the link below:

Web Traffic Blueprint Part Two – How To Create A Web Traffic Generation Machine With WordPress

This article is part of an tutorial series designed to help small business owners learn how to grow their business online inexpensively using a WordPress-powered website or blog and proven online marketing methods.

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