WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles and tutorials designed to help business owners learn how to grow their business online inexpensively and drive traffic organically with a WordPress-powered website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of just about every business online.
Discovering new strategies to attract more visitors to your website is a requirement of running an online presence successfully. Driving traffic to a website is also one of the most difficult challenges faced by almost every web site owner.
Why Are So Many Businesses Having Difficulty Driving Visitors To Their Web Sites?
Type any of the following searches into Google …
- “bring more visitors to your web site”
- “increase traffic to my website for free”
- “how to attract more visitors”
- “how to get website traffic using social media”
- “drive more visitors to my website for free”
… and you will immediately find loads of tips, tricks, and information on ways to help drive more visitors to your web site …
(There are many strategies to get more website visitors. This article series will help you set up a simple system to benefit from most of these traffic generation strategies!)
There is clearly no shortage of ways to drive visitors to your web site. There are loads of products and free information that can show you effective ways to drive more traffic to your web site.
The problem often has more to do with business owners not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are many ways to leverage and automate your web traffic generation.
The diagram below shows how most businesses typically approach the process of generating traffic to their sites …
(This is how many site owners approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you get your website, and then you figure out how to drive traffic to it.
As we will show you in a moment, there is a smarter approach.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will take care of this problem.
There is nothing wrong with outsourcing if you have the systems set up to manage and process information about your traffic generation activities already. If not, all you will probably do is end up spending a lot of valuable time and money looking for a profitable method that can deliver you a positive ROI.
(Without a solid foundation and proper systems, website traffic generation can become very costly!)
Increasing web traffic sustainably requires setting up a solid foundation online, putting the right systems in place, testing campaign variables, experimenting with different advertising and promotional services, tracking results, comparing ROI across different traffic generation methods, and so on.
Is There A Simple, Automated Way To Grow Traffic?
Imagine owning a website where the only thing you had to do to deliver new visitors to your web site was to regularly publish content to your site.
This is not fiction or fantasy … it’s a fact! Many website owners are enjoying the benefits of what we have described above … and so can you!
In our Web Traffic Blueprint article series, you will discover the process of setting up an automated traffic machine that will help begin to deliver targeted visitors to your website, simply by adding content to your website on a consistent basis.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to start bringing visitors and generating traffic data
- Add new traffic methods
(Driving more web traffic sustainably involves laying a solid foundation online and implementing the right systems)
At this point, we’ll mostly be focusing on Step One. The aim of this article is to help you lay the foundations for a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically get your web content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you simply add new content and WordPress will then do the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress site is different than a professionally-configured WordPress web site.
An ”expertly configured” WordPress blog is a web site that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and functionality of WordPress and the way it can be integrated with various services, specifically in areas like search engine optimization, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress Site?
We provide a number of great articles on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding why and how an “expertly configured” WordPress website can help deliver new visitors to your business requires several article installments, which is why we really recommend that you spend some time reading our content and subscribe to our site (this way, you will be informed whenever we publish new information on this topic).
Let’s begin by addressing these basic questions:
Why WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are traditionally built using applications that create websites with “static” web pages. Essentially, this means that the web content simply sits inside the server waiting to be discovered. The static website doesn’t communicate with anyone else outside the application; it doesn’t ’ping’ anybody in the cybersphere or announce to any other site that new content has been added to your site.
Think about it … if with a static website, the content simply sits in a server passively waiting to be found, then the web site owner has to keep promoting their website and its content to keep bringing in web traffic.
WordPress is different!
WordPress comes with powerful built-in functionality that lets users set up, configure and build an automated “web traffic generation” machine, where all you then have to do is add new content and WordPress will then do the rest, immediately notifying various online properties about your new content to automatically start driving you new website traffic …
(With an expertly configured WordPress web site, you simply add content and your website then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we explain the components of your automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also an expert integration of your WordPress functionality with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your site with various third-party services, you simply begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to new targeted visitors.
- Optimize – We recommend beginning with a content-focused strategy to build organic traffic. With the right systems in place, you can also begin monitoring and analyzing your incoming traffic and start gathering valuable data that will allow you to make smarter decisions as you expand to other traffic generation methods.
This is the end of Section 1
To read more, click here:
This article is part of a comprehensive article series designed to help website owners learn how to grow their business online inexpensively using a WordPress-powered website or blog and proven web marketing strategies.
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