WordPress Traffic Automation Guide
This tutorial is part of a comprehensive series of articles aimed at helping site owners learn how to grow their business with a WordPress website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Just about every business needs traffic to prosper online.
Learning sustainable methods of increasing traffic to your website is vital to growing a successful business online. Increasing traffic to a website is also one of the greatest challenges faced by almost all website owners.
Why Do So Many Businesses Struggle To Get More Traffic To Their Web Sites?
Search for any of the key phrases below in Google …
- “get web traffic to your web site”
- “how do I bring more traffic to my web site for free”
- “ways to bring visitors”
- “learn how to bring more web traffic using Reddit”
- “I need web visitors”
… and you will be immediately presented with loads of tips, tricks, and information about methods to help you increase traffic to your web site …
(There are lots of methods to drive more web traffic to your website. This article series will show you how to set up a system to take advantage of all these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your web site. There are loads of tutorials and free sites online that can teach you how to bring more visitors to your website.
The problem is often more about business owners not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The diagram below shows the approach most businesses take when it comes to generating web traffic …
(This is how most site owners approach traffic generation)
Essentially, the typical approach many businesses take is this: first, you get a website, and then you figure out how to drive traffic to your site.
As we will show you in just a moment, there is a smarter approach.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.
There is nothing wrong with outsourcing if you have great systems set up to manage and process information about your traffic generation campaigns. If not, you will probably end up investing a lot of your time and money searching for a profitable method of attracting targeted visitors.
(Without laying down a solid foundation and putting proper systems, web traffic generation can be a very costly activity!)
Driving web traffic sustainably requires laying a solid foundation online, putting systems in place, continually testing campaign elements, experimenting with different services, analyzing results, measuring ROI across different traffic generation opportunities, etc.
Is There A Simple, Automated Way To Generate Traffic?
Imagine if you owned a web site where all you had to do to instantly attract targeted visitors to your site was to regularly add content to your website.
This is not fantasy … it’s a fact! As a matter of fact, many website owners are currently doing what we have just described … and you can too!
In this article series, we will show you how to create an automated traffic generation machine that can instantly begin driving a stream of targeted visitors to your website, simply by adding regular content to your site.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for creating sustainable web traffic
- Add content on a regular basis to drive visitors and generate data organically
- Add other traffic methods and test
(Driving continuous web traffic sustainably requires laying a solid foundation online and implementing systems)
Right now, we’re mostly concerned with Step 1. The purpose of our article is to lay the foundations of a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling up as you grow
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress web site, you just post new content and your website will then do the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress website.
An ”expertly configured” WordPress blog is a web site that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and its integration with various services, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Website?
We write extensively on this site about why you should choose the WordPress platform to grow your business online.
Understanding why and how an “expertly configured” WordPress website can help begin delivering new visitors to your business requires several articles, which is why we recommend that you spend some time reading our posts and consider subscribing to our site (this way, you will be informed when we publish new content on this topic).
Let’s begin by addressing these basic questions:
What makes WordPress so special? What does WordPress provide that other web platforms don’t?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Website)
Many sites are traditionally built on applications that create websites with “static” web pages. Essentially, this means that the content typically sits inside the server waiting to be discovered. A static website doesn’t communicate with anything outside the application; it doesn’t broadcast to anybody in cyberspace or inform any other site that new content has been added.
Think about it … if in a static website, the content simply sits in a server passively waiting to be found, then the web site owner has to actively promote their web presence and its content to keep bringing in web traffic.
WordPress is different!
The WordPress platform provides various features that let you set up, configure and build an automated “web traffic generation” machine, where all you then have to do is post new content and your website will do the rest, immediately notifying search engines, social media and other online properties about your site to automatically bring you new website traffic …
(With an expertly configured WordPress website, you just publish new content and WordPress will then do the rest, notifying the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we go over the components of your automated traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also the expert integration of your site’s built-in functionality with third-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your site with various third-party sites, you simply begin publishing new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to new targeted visitors.
- Optimize – We recommend beginning with a content-based strategy to build organic traffic. With the right systems in place, you can then start to track and understand your incoming traffic and start gathering valuable information that will allow you to make better decisions when expanding to different traffic generation methods.
This is the end of Section One
To read the rest of this article, click on the link below:
Website Traffic Blueprint Part Two – How To Get More Web Traffic For Your Business
This tutorial is part of a comprehensive series of articles designed to help site owners learn how to grow their business online and drive traffic sustainably with a WordPress website and proven online marketing methods.
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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group