WordPress Traffic Automation Guide
This article is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online inexpensively and drive traffic automatically with a WordPress-powered website or blog and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Learning how to drive more traffic to your website is vital to building a successful business online. Lack of online traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Struggle To Bring Traffic To Their Web Sites?
Search for any of the key phrases below in Google …
- “bring more web traffic to my website”
- “how do I increase more visitors to my web site for free”
- “best way to increase more web site traffic”
- “cheapest way to bring more website visitors using StumbleUpon”
- “I need more website traffic”
… and you will immediately find loads of tips, tricks, and information on strategies to help you get more visitors to your website …
(There are lots of ways to get more website visitors. This article series will show you how to set up a system to take advantage of all these traffic generation strategies!)
There is clearly no shortage of ways to drive traffic to your site. There are thousands of products and free information that can teach you cost-effective ways to bring more traffic to your site.
The problem often has more to do with businesses not investing enough time into learning how to grow web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are several ways to automate and leverage your web traffic generation.
The illustration below shows the typical approach most businesses take when it comes to generating web traffic …
(This is how most site owners approach the challenge of generating traffic to their sites)
Essentially, the typical approach many businesses take is this: first, you build your website, and then you figure out how to drive traffic to it.
As we will show you in just a moment, there is a smarter way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of the problem.
Outsourcing is useful if you have systems set up to manage your traffic generation campaigns already. If not, you will probably end up investing a lot of your valuable time and money searching for a positive ROI method.
(Without laying down a solid foundation and putting proper systems, web traffic generation can become a very costly activity!)
Sustainable traffic generation involves setting up a solid foundation online, implementing proper systems, testing variables in your campaigns, experimenting with different strategies, tracking results, measuring ROI across different traffic generation strategies, and so on.
Is There A Way To Automate The Process Of Increasing Website Visitors?
Imagine if you owned a web site where all you had to do to automatically attract targeted visitors to your business was to regularly add content to your website or blog.
This is not fiction or fantasy … it’s a fact! In fact, many website owners are already doing what we’ve described above … and you can too!
In our Website Traffic Blueprint article series, we explain the process of setting up an automated traffic machine that can begin to drive new visitors to your site, simply by publishing new content on a regular basis to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for creating sustainable web traffic
- Add content on a regular basis to drive traffic and generate data organically
- Test new traffic methods
(To get sustainable web traffic, you first need to set up the right systems)
At this point, we’ll mostly be focusing on Step One. The purpose of this article series is to explain how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting simple and scaling up intelligently
- Automatically get your web pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you just add content and WordPress then does the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress web site is different than a professionally-configured WordPress site.
An ”expertly configured” WordPress site is a blog that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with other services, specifically in areas like SEO, 3rd-party site syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Website?
We provide a number of great articles on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding why and how an “expertly configured” WordPress web site can begin attracting an ongoing stream of targeted visitors to your business requires several articles, which is why we really recommend that you spend some time reading our posts and consider subscribing to this site (this way, you will be informed when a new article is published).
Let’s start by answering these basic questions:
What makes WordPress so special? What does WordPress provide that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are built with applications that create websites with “static” web pages. Essentially, what this means is that your website pages typically sit inside your server waiting to be found. On its own, the static website doesn’t communicate with anyone outside its application; it doesn’t broadcast to anyone in cyberspace or announce to any other site when new content has recently been added.
Think about it … if in a traditional website, the content simply sits in a server passively waiting to be found, then the web site owner has to continually find ways of promoting their web presence and its content to maintain new web visitors coming.
WordPress is different!
The WordPress CMS application comes with default functionality that gives you the ability to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is post new content and your site then does the rest, immediately notifying search engines, social media and other online properties about your new content to automatically start driving you more traffic …
(With an expertly configured WordPress website, you just post new content and WordPress will then do the rest, informing the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we go over the components of this automated online traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also expert integration of your site’s built-in functionality with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your website with various third-party tools, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to more visitors.
- Optimize – We recommend starting with a content-based strategy to build traffic sustainably. With the right systems in place, you can also begin tracking and understanding your incoming traffic and start gathering valuable information that will allow you to make intelligent and cost-effective decisions as you expand to additional traffic generation methods.
This is the end of Section One
To keep reading this article, click on the link below:
This tutorial is part of a comprehensive series of tutorials aimed at helping website owners learn how to grow their business and drive traffic sustainably using a WordPress-powered website and proven web marketing strategies.
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