WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles aimed at helping you learn how to grow your business online using a WordPress-driven website and proven online marketing methods.
***
WordPress Traffic Automation Blueprint – Overview
Most businesses need traffic to prosper online.
Discovering sustainable strategies of getting traffic to your website is essential to running an online presence successfully. Lack of web traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Drive More Traffic To Their Websites?
If you type any of the commonly-searched phrases below into Google …
- “how to attract more visitors to my website”
- “how do I increase more traffic to my website for free”
- “need to attract more visitors”
- “how to drive more visitors using paid advertising”
- “get more customers to your web site”
… and you will immediately find loads of information about ways to help drive more traffic to your site …
(There are loads of strategies to increase web traffic to your website. In this article series you will learn how to set up a simple system to benefit from many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your web site. There are loads of tutorials and free resources online that can teach you ways to drive more traffic to your web site.
The problem often has more to do with business owners not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The picture below shows the typical approach most businesses take when it comes to generating traffic to their sites …
(This is how many web site owners approach traffic generation)
Essentially, the approach most small businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to your site.
As we will show you in just a moment, there is a smarter way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will address this problem.
Outsourcing is fine if you have great systems set up to manage and process information about your traffic generation campaigns already. If not, all you will probably do is end up investing a lot of time and money searching for a profitable traffic-getting strategy.
(Without a solid foundation and the right systems in place, website traffic generation can be very costly!)
Sustainable traffic generation requires setting up a solid foundation online, putting systems in place, testing campaign elements, experimenting with different advertising and promotional strategies, tracking results, comparing ROI across different traffic generation methods, and so on.
Is There A Way To Automate The Process Of Growing Web Visitors?
Imagine if you owned a web site where the only thing you had to do to instantly deliver an ongoing stream of web traffic to your site was to regularly publish quality content to your website or blog.
This is not fantasy … it’s a fact! As a matter of fact, many website owners are already profiting with what we have just described … and so can you!
In the Web Site Traffic Blueprint article series, we explain how to create an automated traffic generation system that will begin driving an ongoing stream of targeted traffic to your website, simply by adding content to your website on a regular basis.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for getting sustainable web traffic
- Add web content on a regular basis to drive visitors and generate data organically
- Add new traffic methods and test
(Driving more web traffic sustainably requires setting up a solid foundation online and putting proper systems in place)
At this point, we’re mostly concerned with Step One. The aim of our article is to provide an overview of how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a simple setup and scaling up when required
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress website, you simply publish new content and WordPress then does the rest, informing the world about your content and bringing you back web traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress site.
An ”expertly configured” WordPress blog is a web site that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and the way it can be integrated with various sites, specifically in areas like SEO, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Driven Website?
We write extensively on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding how and why an “expertly configured” WordPress website will drive targeted visitors to your business requires several article installments, which is why we really recommend that you spend some time reading our other articles and consider subscribing to this site (this way, you will be informed whenever a new article gets published).
Let’s begin by addressing these basic questions:
Why WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many sites are traditionally built using platforms that create websites with “static” web pages. Essentially, what this means is that your web content just sits inside your server waiting to be found. A static website doesn’t communicate with anything outside the platform; it doesn’t send out ’pings’ to anybody in the cybersphere or announce to any other website when new content has recently been added to your site.
Think about it … if with a static website, all of your content simply sits in a server passively waiting to be found, then you have to constantly promote your website and your content to continue driving new visitors.
WordPress is different!
WordPress comes with default functionality that allows you to set up, configure and build an automated “web traffic generation” machine, where all you then have to do is add content and WordPress will do the rest, immediately notifying various online properties about your new content to drive you new traffic …
(With an expertly configured WordPress site, you just add content and your website does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Site Traffic Blueprint overview, we explain the components of your automated website traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your WordPress site with external tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your website with various third-party sites, you then begin to publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to more web visitors.
- Optimize – We recommend beginning with a content-focused strategy to build organic traffic. With the right systems in place, you can also start to monitor and understand your results and gather valuable data that will allow you to make better decisions when using different traffic generation methods.
This is the end of Part One
To continue reading about this topic, click on the link below:
This article is part of a comprehensive tutorial series designed to help you learn how to grow your business online cost-effectively and drive traffic sustainably using a WordPress-driven website or blog and proven marketing methods that are easy to implement.
Subscribe To WPCompendium.org And Get Notified When New Tutorials Get Published!
***
"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum