WordPress Traffic Automation Guide
This article is part of a series of comprehensive tutorials designed to help small business owners learn how to grow their business with a WordPress website or blog and proven marketing methods that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Learning effective ways of increasing traffic to your website is vital to growing a business online successfully. Driving traffic to a web site is also one of the greatest challenges faced by many website owners.
Why Are So Many Businesses Having Difficulty Attracting More Traffic To Their Websites?
Type in any of the following searches into Google …
- “how to drive more traffic to your web site for free”
- “get more visitors to my website for free”
- “how to bring traffic”
- “how to attract web site visitors using email”
- “need web visitors”
… and you will be presented with lists of sites offering you tips, tricks, and information about different methods to help you increase your website visitors …
(There are lots of methods to drive more website visitors. This article series will show you how to set up a system to benefit from most of these traffic generation methods!)
There is clearly no shortage of ways to drive traffic to your site. There are tons of tutorials and free information that can teach you cost-effective methods to drive more visitors to your web site.
The problem often has more to do with business owners not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.
The picture below shows how most small businesses typically approach the challenge of generating traffic to their sites …
(This is how most businesses approach the challenge of generating web traffic)
Essentially, the approach many small businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to your site.
As you will discover in just a moment, there is a smarter approach.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will address this problem.
Outsourcing is useful if you have great systems in place to manage and analyze the results of your traffic generation activities already. If not, all you will probably do is end up spending a lot of time and money looking for a winning method for attracting more website visitors.
(Without a proper foundation and systems in place, web traffic generation can end up being a costly waste of time and money!)
Driving web traffic sustainably requires setting up a solid foundation online, implementing the right systems, testing campaign elements, experimenting with different marketing and promotional strategies, tracking results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Simpler, Automated Way To Generate Web Visitors?
Imagine owning a web site where all you had to do to automatically deliver an ongoing stream of targeted visitors to your web site was to regularly add quality content to your web site.
This is not fantasy or science fiction … it’s a fact! Many website owners are currently doing what we’ve described above … and you can too!
In our WordPress Traffic Blueprint article series, you will learn how to create an automated traffic generation machine that will help begin driving targeted visitors to your business, simply by adding regular content to your site.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to start bringing visitors and generating traffic data
- Test other traffic methods
(To generate sustainable traffic, you first need to put in the right systems)
At this stage, we’ll mostly be focusing on Step One. The purpose of this article series is to help you set up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money by starting simple and scaling things in a cost-effective way
- Automatically get your web pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress web site, you just publish new content and your website will do the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress web site is different than a professionally-configured WordPress website or blog.
An expertly configured WordPress website is a website or blog that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and the way it integrates with other sites, specifically in areas like SEO, external site notification, and analytics.
Why Do I Need An Expertly Configured WordPress-Driven Web Site?
We provide a number of great articles on this site about the benefits of using the WordPress CMS to grow your business online.
Understanding why and how an “expertly configured” WordPress blog can help begin driving web traffic to your business requires a number of articles, which is why we highly recommend that you spend some time reading our content and consider subscribing to our site (this way, you will be informed when we publish a new article).
Let’s begin by answering these basic questions:
Why does it need to be WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are traditionally built using platforms that create websites with “static” web pages. Essentially, what this means is that the web files mostly sit inside the server waiting to be found. The static website doesn’t communicate with anything outside the platform; it doesn’t ’ping’ anyone in cyberspace or inform any other site that new content has recently been added to the site.
Think about it … if with a static website, all of the content just sits there passively waiting to be found, then the web site owner has to continually keep promoting their web presence and its content to continue bringing in new visitors.
WordPress is different!
WordPress comes with default functionality that lets you set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is post new content and WordPress will then do the rest, immediately notifying search engines, social media and other online properties about your site to automatically generate your business more web site traffic …
(With an expertly configured WordPress web site, you just post new content and WordPress will then do the rest, notifying the world about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we explain the components of your automated website traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal results.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also an integration of your site with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your site with various third-party tools, you then begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to more web visitors.
- Optimize – We recommend starting with a content strategy to build sustainable traffic. With the right systems in place, you can start measuring and understanding your incoming traffic and gather valuable information that will allow you to make better decisions when expanding to new traffic generation strategies.
This is the end of Section 1
To read the rest of this article, click on the link below:
This tutorial is part of a comprehensive article series designed to help small business owners learn how to grow their business using a WordPress-driven website or blog and proven web marketing methods.
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