WordPress Traffic Automation Guide

This tutorial is part of a series of comprehensive articles aimed at helping website owners learn how to grow their business online and drive traffic sustainably with a WordPress-powered website or blog and proven web marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Just about every business needs a constant stream of new traffic to grow online.

Knowing how to drive traffic to your website is one of the fundamental skills of building a successful business online. Lack of web traffic is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Having Difficulty Driving Traffic To Their Web Sites?

Type any of the commonly-searched phrases below into Google …

• “how to increase more traffic to my site”
• “increase more web traffic to my web site”
• “top 100 methods to get more web site visitors”
• “learn how to drive more visitors using solo ads”
• “attract more people to your web site for free”

… and you will be presented with loads of tips, tricks, and information about different ways to increase your website visitors …

(There are lots of methods to increase web traffic to your web site. In this article series you will learn how to set up a system to benefit from all these traffic generation methods!)

There is clearly no shortage of ways to drive more traffic to your site. There are loads of products and free resources online that can teach you ways to bring more visitors to your site.

The problem is often more to do with businesses not investing enough time into learning how to generate web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.

The illustration below shows the typical approach most small businesses take when it comes to generating web traffic …

(This is how many site owners approach traffic generation)

Essentially, the approach many businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to your site.

As we will show you in just a moment, there is a smarter way.

You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will address this problem.

There is nothing wrong with outsourcing if you already have great systems in place to manage your traffic generation campaigns. If not, you will probably end up spending a lot of your valuable time and money searching for a positive ROI traffic strategy.

(Without laying down a solid foundation and putting the right systems in place, traffic generation can end up becoming a very costly activity!)

Sustainable traffic generation involves laying a solid foundation online, implementing the right systems, continually testing variables in your campaigns, experimenting with different advertising and promotional services, tracking results, comparing ROI across different traffic generation strategies, and so on.

Is There A Way To Automate The Process Of Generating More Traffic?

Imagine owning a web site where the only thing you had to do to automatically attract web traffic to your business was to regularly add content to your website.

This is not fantasy … it’s a fact! Many website owners are currently doing what we have described above … and you can too!

In this article series, you will discover the process of setting up an automated traffic machine that can instantly attract a stream of web traffic to your website, simply by adding content on a regular basis to your website.

How To Set Up An Automated Web Traffic System

As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:

1. Set up systems to lay down a solid foundation for getting sustainable web traffic
2. Add content on a regular basis to drive traffic and generate data organically
3. Add other traffic methods and test

(Sustainable traffic generation requires laying a solid foundation online and implementing systems)

Right now, we’re mostly concerned with Step One. The purpose of our article series is to help you understand how to set up a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money in lots of different ways
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation strategies, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress site …

(With an expertly configured WordPress web site, you just publish content and WordPress will do the rest!)

What Is An Expertly Configured WordPress Website?

An expertly configured WordPress website or blog is different than a professionally-configured WordPress web site.

An ”expertly configured” WordPress website is a blog that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and how it can be integrated with various sites, specifically in areas like search engine optimization, external site syndication, and reporting.

Why Use An Expertly Configured WordPress Website?

We write extensively on this site about the benefits and advantages of using the WordPress platform to grow your business online.

Understanding how an “expertly configured” WordPress site can begin attracting targeted visitors to your business requires a number of articles, which is why we strongly recommend that you spend some time reading our content and consider subscribing to this site (this way, you will be informed when we publish a new article).

Let’s start by addressing these basic questions:

Why does it have to be WordPress? What does WordPress provide that other web platforms don’t?

Take a look at the picture below …

(Static vs Expertly Configured WordPress Site)

Many websites are built on applications that create “static” websites. Essentially, this means that the website content mostly sits inside the server waiting to be discovered. The static website doesn’t communicate with anyone else outside its application; it doesn’t send out ’pings’ to anybody in the cybersphere or notify any other website when new content has recently been added.

Think about it … if in a static website, all of the content just sits there passively waiting to be found, then the website owner has to continually keep promoting their site and its content to maintain web visitors coming.

WordPress is different!

WordPress comes with powerful built-in functionality that allows you to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is publish new content and your website will do the rest, immediately notifying search engines, social media and other online properties about your new content to automatically start driving you new web traffic …

(With an expertly configured WordPress web site, you simply add new content and WordPress will then do the rest, informing the world about your content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The WordPress Web Traffic Blueprint overview, we break down the components of this automated website traffic system:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
• Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also the integration of your built-in WordPress features with 3rd-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your site settings and integrating your site with various third-party sites, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to more web visitors.
• Optimize – We recommend starting with a content marketing strategy to build traffic sustainably. With the right systems in place, you can also start tracking and understanding your incoming traffic and start gathering valuable information that will allow you to make intelligent and cost-effective decisions when expanding to other traffic generation strategies.

This is the end of Part One

To read the rest of this article, click here:

Website Traffic Blueprint Part Two – How To Turn Your Website Into A Traffic Generation Machine

This tutorial is part of an article series aimed at helping you learn how to grow your business online cost-effectively using a WordPress-driven website and proven web marketing methods.

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