WordPress Traffic Automation Guide
This tutorial is part of a comprehensive article series designed to help site owners learn how to grow their business online cost-effectively using a WordPress website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Knowing how to attract more visitors to your website is vital to growing an online presence successfully. Driving traffic to a website is also one of the most difficult challenges faced by almost every website owner.
Why Do So Many Businesses Struggle To Bring Traffic To Their Websites?
If you type any of the following key phrases into Google …
- “bring web traffic to your web site for free”
- “drive more visitors to my website for free”
- “how to bring visitors”
- “how to increase visitors using banner ads”
- “I need web site traffic”
… and you will be presented with tons of pages with tips, tricks, and information on different strategies to help get more visitors to your website …
(There are loads of ways to drive more website visitors. This article series will help you set up a system to benefit from many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your website. There are thousands of courses and free information online that can show you methods to increase traffic to your site.
The problem often has more to do with business owners not investing sufficient time into learning how to generate traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The illustration below shows the approach most small businesses take when it comes to generating web traffic …
(This is how many small businesses approach traffic generation)
Essentially, the approach many businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to it.
As you will discover in just a moment, there is a smarter way.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will eliminate this problem.
There is nothing wrong with outsourcing if you have systems set up to manage your traffic generation campaigns already. If not, you will probably end up wasting a lot of your time and money searching for a winning method.
(Without laying down a solid foundation and putting proper systems, traffic generation can end up becoming a costly activity!)
Sustainable traffic generation involves setting up a solid foundation online, putting systems in place, testing campaign elements, experimenting with different services, tracking results, comparing ROI across different traffic generation solutions, etc.
Is There A Way To Automate The Process Of Increasing Website Traffic?
Imagine if you owned a web site where all you had to do to instantly attract new targeted traffic to your business was to publish valuable content on a regular basis.
This is not fantasy … it’s a fact! Many website owners already have some or all of the requirements in place for this to happen … and so can you!
In this article series, you will discover what you need to do to set up an automated traffic machine that can attract targeted visitors to your website, simply by adding content to your website on a regular basis.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to drive traffic and generate web traffic data organically
- Start testing other traffic strategies
(To get sustainable web traffic, you first need to put in the right systems)
Right now, we’re mostly concerned with Step One. The purpose of this article series is to explain how to set up a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress web site, you simply post content and WordPress will then do the rest, informing the world about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website is not the same as a professionally-configured WordPress website.
An expertly configured WordPress website or blog is a web site that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and functionality of WordPress and how it integrates with other services, specifically in areas like search engine optimization, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Powered Website?
We have published many detailed blog posts on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding why and how an “expertly configured” WordPress site can help create an automated traffic generation system requires a number of articles, which is why we strongly recommend that you spend some time reading our other articles and subscribe to this site (this way, you will be informed whenever a new article is published).
Let’s begin by addressing a couple of basic questions:
What makes WordPress so special? Why not use some other web platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are built with platforms that create websites with “static” web pages. Essentially, this means that the content simply sits inside the server waiting to be discovered. The static website doesn’t communicate with anyone else outside its application; it doesn’t broadcast to anybody in the cybersphere or notify any other site when new content has been added.
Think about it … if in a traditional website, all of your content just sits in a server passively waiting to be found, then you have to continually keep promoting your web presence and your content to keep driving web traffic.
WordPress is different!
The WordPress CMS software comes with powerful built-in functionality that gives users the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is post content and your site will do the rest, instantly notifying search engines, social media and other online properties about your new content to start driving you more web site traffic …
(With an expertly configured WordPress site, you just publish new content and WordPress then does the rest, notifying the world about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we go over the components of your automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also an expert integration of your built-in WordPress features with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various third-party tools, you then begin publishing new content regularly and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to potential new visitors.
- Optimize – We recommend beginning with a content strategy to build traffic organically. With the right systems in place, you can then start to track and understand incoming traffic and gather valuable data that will allow you to make better decisions when expanding to new traffic generation methods.
This is the end of Part 1
To keep reading about this topic, click here:
Website Traffic Blueprint Part 2 – How To Turn Your Website Into A Traffic Machine
This tutorial is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online inexpensively using a WordPress-driven website and proven marketing methods that are easy to implement.
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