WordPress Traffic Automation Guide
This article is part of a comprehensive series of tutorials designed to help business owners learn how to grow their business online cost-effectively using a WordPress-powered website or blog and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to stay in business online.
Learning how to generate visitors to your website is one of the fundamental skills of growing an online presence successfully. Getting visitors to a web site is also one of the most difficult challenges faced by most website owners.
Why Do So Many Small Businesses Have Difficulty Driving More Traffic To Their Websites?
If you type any of the phrases below into Google …
- “attract more traffic to my website for free”
- “drive more visitors to my web site for free”
- “need to bring more visitors”
- “learn how to get web traffic using solo ads”
- “attract prospects to my web site”
… and you will find loads of information on different strategies to help you increase visitors to your web site …
(There are lots of strategies to increase your website visitors. In this article series you will learn how to set up a system to benefit from most of these traffic generation strategies!)
There is clearly no shortage of ways to drive more visitors to your site. There are tons of tutorials and free sites online that can show you ways to bring more traffic to your web site.
The problem is often more about business owners not investing enough time into learning how to grow web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The picture below shows how most businesses typically approach the process of generating traffic to their sites …
(This is how most web site owners approach the challenge of generating traffic to their sites)
Essentially, the typical approach many businesses take is this: first, you get a website, and then you figure out ways of driving traffic to your site.
As you will see in just a moment, there is a better approach.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate this problem.
There is nothing wrong with outsourcing if you already have systems in place to manage and analyze the results of your traffic generation campaigns. If not, all you will probably do is end up wasting a lot of your time and money searching for a positive ROI traffic-getting strategy.
(Without a solid foundation and systems in place, traffic generation can end up being very costly!)
Increasing web traffic sustainably involves laying a solid foundation online, putting proper systems in place, testing elements in your campaigns, experimenting with different advertising and promotional methods, analyzing results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Way To Automate The Process Of Increasing Traffic?
Imagine if you owned a website where all you had to do to deliver web traffic to your site was to publish content on a regular basis.
This is not science fiction or fantasy … it’s a fact! In fact, many website owners are currently profiting with what we have described above … and you can too!
In our Web Traffic Blueprint article series, we will show you how to create an automated traffic generation system that can instantly begin attracting an ongoing stream of web traffic to your business, simply by adding regular content to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for getting sustainable traffic
- Add content on a regular basis to start bringing visitors and generating traffic data
- Add new traffic strategies
(To generate sustainable traffic, you first need to set up the right systems)
Right now, we’ll mostly be focusing on Step 1. The purpose of our article is to show you how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress website, you just post content and WordPress then does the rest, notifying other sites about your content and bringing you back web traffic!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress site is not the same as a professionally-configured WordPress web site.
An expertly configured WordPress blog is a website or blog that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and how it can be integrated with various sites, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress Website?
We write extensively on this site about the benefits of using the WordPress platform to grow your business online.
Understanding why and how an “expertly configured” WordPress blog can drive targeted traffic to your business requires several article installments, which is why we really recommend that you spend some time reading our content and subscribe to our site (this way, we can let you know whenever we publish a new article).
Let’s begin by answering these basic questions:
Why does it have to be WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are traditionally built on platforms that create websites with “static” web pages. Essentially, this means that your web pages simply sit inside the server waiting to be found. On its own, a static website doesn’t communicate with anyone else outside the platform; it doesn’t ’ping’ anybody in cyberspace or inform any other website that new content has recently been added to the site.
Think about it … if in a traditional website, your content just sits in a server passively waiting to be found, then you have to keep promoting your site and your content to maintain new web traffic coming.
WordPress is different!
The WordPress platform provides a number of features that give users the ability to set up, configure and build an automated “online traffic generation” machine, where all you then have to do is post content and WordPress does the rest, immediately notifying various online properties about your new content to generate your business new traffic …
(With an expertly configured WordPress web site, you simply add content and your website then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we explain the components of this automated web traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also integrating your WordPress functionality with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your site with various third-party tools, all you have to do is publish new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to new visitors.
- Optimize – We recommend beginning with a content-based strategy to build organic traffic. With the right systems in place, you can then begin tracking and understanding the traffic generated as a result and gather valuable information that will allow you to make smarter decisions when using new traffic generation strategies.
This is the end of Section 1
To keep reading about this topic, click here:
This tutorial is part of a comprehensive series of tutorials aimed at helping business owners learn how to grow their business online cost-effectively using a WordPress-powered website and proven marketing methods that are easy to implement.
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