WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles aimed at helping you learn how to grow your business online with a WordPress website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Discovering sustainable methods of getting more traffic to your website is vital to running an online presence successfully. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Have Difficulty Driving Traffic To Their Websites?
Type in any of the key phrases below into Google …
- “how to attract visitors to your web site”
- “drive more visitors to my website”
- “need to attract web traffic”
- “cheapest ways to drive visitors using StumbleUpon”
- “bring buyers to my website for free”
… and you will be immediately presented with loads of information on different methods to help you drive more website visitors …
(There are loads of ways to get more website visitors. In this article series you will learn how to set up a simple system to benefit from many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive visitors to your site. There are tons of products and free information online that can teach you how to get more visitors to your web site.
The problem is often more about business owners not investing enough time into learning how to generate traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The diagram below shows how many businesses approach the process of generating web traffic …
(This is how most businesses approach the challenge of generating traffic to their sites)
Essentially, the approach many small businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to your site.
As we will show you in a moment, there is a better approach.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will eliminate this problem.
There is nothing wrong with outsourcing if you have great systems in place to manage and analyze the results of your traffic generation activities. If not, you will probably end up spending a lot of valuable time and money looking for a positive ROI traffic method.
(Without a solid foundation and proper systems, website traffic generation can end up being a very costly activity!)
Getting a continuous stream of web traffic sustainably involves setting up a solid foundation online, implementing the right systems, testing campaign elements, experimenting with different services, tracking results, comparing ROI across different traffic generation methods, etc.
Is There A Way To Automate The Process Of Increasing Website Visitors?
Imagine owning a web site where the only thing you had to do to instantly deliver an ongoing stream of new targeted traffic to your site was to publish content consistently.
This is not fantasy … it’s a fact! Many website owners already have some or all of the requirements set up for this to happen … and you can too!
In the WordPress Traffic Blueprint article series, you will discover the process of setting up an automated traffic generation system that can instantly begin to attract web traffic to your site, simply by publishing new content to your website on a consistent basis.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for generating sustainable traffic
- Add web content on a regular basis to drive traffic and generate data organically
- Add new traffic strategies and test
(To generate sustainable web traffic, you need to first put in the right systems)
Right now, we’ll mostly be focusing on Step 1. The aim of our article series is to show you how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling up cost-effectively
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress web site, you just publish content and your site will then do the rest, informing the world about your new content and bringing you back traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress web site is different than a professionally-configured WordPress website.
An expertly configured WordPress website or blog is a website or blog that is not only built on the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and built-in functionality of WordPress and the way it can be integrated with various sites, specifically in areas like SEO, external site notification, and reporting.
Why Use An Expertly Configured WordPress-Driven Site?
We write extensively on this site about the benefits of using WordPress-driven websites to grow your business online.
Understanding why and how an “expertly configured” WordPress web site can be used to set up an automated traffic system requires several article installments, which is why we highly recommend that you spend some time reading our posts and consider subscribing to our site (this way, you will be informed whenever new information on this topic gets published).
Let’s start by answering a couple of basic questions:
Why use WordPress to set up an automated traffic generation system? What does WordPress do that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are built on platforms that create “static” websites. Essentially, what this means is that the web content just sits inside the server waiting to be discovered. By itself, the static website doesn’t communicate with anything outside its platform; it doesn’t broadcast to anyone in cyberspace or notify any other website that new content has recently been published to the site.
Think about it … if in a static website, your content simply sits there passively waiting to be found, then you have to continually be promoting your web presence and your content to continue driving new visitors.
WordPress is different!
WordPress provides various features that let users set up, configure and build an automated “traffic generation” machine, where all you then have to do is publish new content and your site then does the rest, instantly notifying various online properties about your site to drive your business new web site visitors …
(With an expertly configured WordPress site, you just post content and your website then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we go over the components of your automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also an expert integration of your built-in WordPress features with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your site with various external services, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to new visitors.
- Optimize – We recommend beginning with a content strategy to build sustainable traffic. With the right systems in place, you can then begin measuring and analyzing your incoming traffic and gather valuable data that will allow you to make better decisions as you expand to other traffic generation methods.
This is the end of Part One
To read the rest of this article, click here:
WordPress Web Traffic Blueprint Part 2 – How To Turn Your Website Into A Web Traffic Machine
This tutorial is part of a comprehensive article series aimed at helping small business owners learn how to grow their business online cost-effectively using a WordPress website or blog and proven marketing methods that are easy and quick to implement.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum