WordPress Traffic Automation Blueprint – Part 1 (Overview)

This is part 1 of a 5-part series of tutorials that show you how to automatically increase web traffic using WordPress and proven web marketing methods.

WordPress Traffic Automation Guide

WordPress Traffic Automation GuideThis tutorial is part of a series of articles and tutorials aimed at helping site owners learn how to grow their business online using a WordPress website and proven web marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Web Traffic Blueprint Part 1 - How To Create An Automated Web Traffic-Getting Machine With WordPressAlmost every business needs traffic to survive online.

Knowing how to bring new visitors to your website is essential to building an online presence successfully. Lack of web traffic is also one of the most common complaints made by website owners everywhere.

Why Do So Many Small Businesses Struggle To Attract Visitors To Their Websites?

Type any of the following phrases into Google …

  • “attract visitors to your site for free”
  • “get more traffic to my website for free”
  • “top 5 methods to increase more web site traffic”
  • “how to drive visitors using free methods”
  • “need web visitors”

… and you will find loads of tips, tricks, and information about ways to help you increase traffic to your web site …

There are loads of methods to drive more website visitors. This article series will show you how to set up a simple system to take advantage of most of these traffic generation methods!

(There are lots of methods to drive more web traffic to your site. This article series is designed to help you set up a simple system to benefit from all these traffic generation strategies!)

Clearly, there is no shortage of ways to drive visitors to your site. There are tons of courses and free information online that can teach you cost-effective ways to get more visitors to your web site.

The problem is often more about businesses not investing sufficient time into learning how to drive traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The picture below shows the typical approach many small businesses take when it comes to generating website traffic …

This is how many site owners approach traffic generation

(This is how many web site owners approach the challenge of generating website traffic)

Essentially, the typical approach most small businesses take is this: first, you build a website, and then you figure out ways of driving traffic to your website.

As we will show you in a moment, there is a better way.

Info

You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will eliminate the problem.

Outsourcing is fine if you have great systems in place to manage and analyze the results of your traffic generation campaigns already. If not, all you will probably do is end up spending a lot of your time and money searching for a winning strategy that can deliver you a positive ROI.

Without a solid foundation and proper systems in place, online traffic generation can become a costly waste of time and money!

(Without a solid foundation and the right systems in place, online traffic generation can become very costly!)

Sustainable traffic generation involves laying a solid foundation online, putting systems in place, continually testing variables in your campaigns, experimenting with different marketing and promotional strategies, analyzing results, comparing ROI across different traffic generation strategies, etc.

Is There A Simpler, Automated Way To Get Website Visitors?

Imagine if all you had to do to deliver an ongoing stream of targeted visitors to your business was to regularly add valuable content to your website or blog.

This is not science fiction … it’s a fact! As a matter of fact, many website owners are currently already enjoying the benefits of this automated traffic system … and so can you!

In the Web Site Traffic Blueprint article series, you will discover the process of setting up an automated traffic machine that will help begin to deliver targeted traffic to your business, simply by adding new content on a consistent basis to your website.

How To Set Up An Automated Web Traffic System

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:

  1. Set up specific systems to lay down a solid foundation for getting sustainable web traffic
  2. Add web content on a regular basis to drive visitors and generate data organically
  3. Add new traffic strategies and test

To generate sustainable web traffic, you first need to set up the right systems

(Sustainable traffic generation involves laying a solid foundation online and implementing the right systems)

At this stage, we’ll mostly be focusing on Step 1. The aim of this article is to lay the foundations of a traffic generation system that will ultimately:

  • Save time using leverage and automation
  • Save money by starting simple and scaling things only when it made sense to do so
  • Automatically notify search engines
  • Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
  • Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
  • Outsource traffic generation while maintaining full control of the process
  • Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress blog

With an expertly configured WordPress website, you simply post new content and your website does the rest, informing the world about your content and bringing you back traffic!

(With an expertly configured WordPress website, you just publish content and WordPress will do the rest, informing the world about your content and bringing you back web traffic!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress site.

An ”expertly configured” WordPress blog is a blog that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and the way it integrates with other services, specifically in areas like search engine optimization, external site syndication, and analytics.

Why Do I Need An Expertly Configured WordPress-Powered Web Site?

We provide a number of detailed articles on this site about the benefits of using WordPress-powered web sites to grow your business online.

Understanding how an “expertly configured” WordPress website can help create an automated traffic system requires several articles, which is why we strongly recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know when a new article gets published).

Let’s begin by addressing a couple of basic questions:

What makes WordPress so special? Why not use some other web platform?

Take a look at the illustration below …

Static vs Expertly Configured WordPress Site

(Static Website vs Expertly Configured WordPress Site)

Many web sites are traditionally built using applications that create websites with “static” web pages. Essentially, this means that the web site pages simply sit inside your server waiting to be found. A static website doesn’t communicate with anyone else outside its platform; it doesn’t ’ping’ anybody in the cybersphere or announce to any other site that new content has recently been published to your site.

Think about it … if with a traditional website, all of the content just sits in a server passively waiting to be found, then the website owner has to constantly be promoting their website and its content to maintain web traffic coming.

WordPress is different!

WordPress provides various features that let users set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is publish content and your website then does the rest, immediately notifying various online properties about your new content to automatically start bringing your business more web site visitors …

WordPress Web Traffic Blueprint Part 1 - Learn How To Turn Your WordPress Site Into A Traffic Machine

(With an expertly configured WordPress site, you simply publish content and WordPress will then do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Website Traffic Blueprint overview, we break down the components of your automated web traffic machine:

  • Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
  • Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal benefit.
  • Automate – Your traffic machine requires not only internal WordPress settings to be configured but also the expert integration of your WordPress functionality with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
  • Publicize – After configuring your site settings and integrating your site with various external services, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to new targeted visitors.
  • Optimize – We recommend starting with a content strategy to build sustainable traffic. With the right systems in place, you can then begin tracking and analyzing incoming traffic and start gathering valuable data that will allow you to make better decisions as you expand to additional traffic generation strategies.

Web Traffic Blueprint Part 1 - Learn How To Automatically Generate More Web Visitors For Your Business With WordPress

This is the end of Part 1

To read the rest of this article, click on the link below:

Website Traffic Blueprint Part Two – Discover How To Attract More Web Visitors For Your Business

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This article is part of a comprehensive series of tutorials aimed at helping small business owners learn how to grow their business with a WordPress website or blog and proven online marketing methods.

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Author: Martin Aranovitch

Martin Aranovitch is the owner of WPCompendium.org and the author of The WordPress User Manual. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as WordPress Traffic Automation Blueprint – Part 1 (Overview).