WordPress Traffic Automation Guide

This tutorial is part of a series of articles designed to help small business owners learn how to grow their business online and drive traffic sustainably using a WordPress website or blog and proven marketing methods that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of most businesses online.

Discovering effective methods of attracting more traffic to your website is a requirement of growing a successful business online. Increasing visitors to a website is also one of the biggest challenges faced by almost every web site owner.

Why Do So Many Businesses Struggle To Bring Traffic To Their Web Sites?

If you type any of the following key phrases into Google …

• “how to drive more traffic to your website for free”
• “attract more web traffic to my website”
• “best 25 resources to get web visitors”
• “ideas to get visitors using podcasts”
• “need website traffic”

… and you will find tons of sites that provide tips, tricks, and information about different strategies to help drive more website visitors …

(There are many strategies to get more website visitors. This article series will help you set up a simple system to benefit from many of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive visitors to your website. There are loads of tutorials and free sites that can show you methods to increase visitors to your site.

The problem often has more to do with business owners not investing enough time into learning how to generate web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.

The illustration below shows how many businesses approach the challenge of generating web traffic …

(This is how many web site owners approach the challenge of generating website traffic)

Essentially, the typical approach many businesses take is this: first, you get a website, and then you figure out ways of driving traffic to your site.

As you will discover in a moment, there is a better approach.

Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will take care of the problem.

Outsourcing is fine if you already have great systems set up to manage and process information about your traffic generation campaigns. If not, all you will probably do is end up spending a lot of your time and money looking for a winning method.

(Without a solid foundation and systems in place, online traffic generation can end up being a costly waste of time and money!)

Getting regular web traffic sustainably involves setting up a solid foundation online, putting the right systems in place, continually testing campaign variables, experimenting with different methods, analyzing results, measuring ROI across different traffic generation strategies, and so on.

Is There A Way To Automate The Process Of Getting More Web Traffic?

Imagine if all you had to do to drive targeted visitors to your business was to publish content consistently.

This is not fantasy … it’s a fact! In fact, many website owners are already doing what we have just described … and you can too!

In this article series, you will discover how to create an automated traffic system that will help begin delivering targeted traffic to your business, simply by publishing new content to your website on a regular basis.

How To Set Up An Automated Web Traffic System

As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:

1. Set up systems to lay down a solid foundation for creating sustainable traffic
2. Add web content on a regular basis to drive visitors and generate data organically
3. Add other traffic strategies

(To get sustainable web traffic, you need to first put in the right systems)

At this point, we’ll mostly be focusing on Step One. The purpose of our article series is to help you set up a traffic generation system that will ultimately help your business:

• Save time using automation and leverage
• Save money by starting simple and scaling up to suit your budget
• Automatically get your website content indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation campaigns, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress web site, you simply publish content and WordPress will then do the rest!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress site.

An expertly configured WordPress web site is a site that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and how it can be integrated with other sites, specifically in areas like search engine optimization, external site notification, and analytics.

Why Do I Need An Expertly Configured WordPress-Driven Website?

We provide a number of detailed blog posts on this site about the benefits of using the WordPress CMS to grow your business online.

Understanding why and how an “expertly configured” WordPress blog can instantly begin driving new targeted traffic to your business requires several articles, which is why we highly recommend that you spend some time reading our posts and subscribe to this site (this way, we can let you know when a new article is published).

Let’s begin by addressing a couple of basic questions:

Why do you need to use WordPress to set up an automated traffic generation system? Why can’t you just use another web platform?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Site)

Many web sites are built with platforms that create “static” websites. Essentially, what this means is that your content files just sit inside the server waiting to be discovered. The static website doesn’t communicate with anyone else outside the application; it doesn’t ’ping’ anyone in the cybersphere or announce to any other website when new content has recently been added to the site.

Think about it … if with a traditional website, all of the content just sits in a server passively waiting to be found, then the site owner has to continually be promoting their website and its content to keep bringing in web traffic.

WordPress is different!

WordPress comes with default functionality that lets site owners set up, configure and build an automated “web traffic generation” machine, where all you then need to do is publish new content and your site does the rest, instantly notifying search engines, social media and other online properties about your site to generate you new web site traffic …

(With an expertly configured WordPress web site, you just publish new content and your site will then do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Traffic Blueprint overview, we break down the components of this automated online traffic machine:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also integrating your site with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your WordPress settings and integrating your website with various external tools, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to more visitors.
• Optimize – We recommend starting with a content publishing strategy to build organic traffic. With the right systems in place, you can start to measure and understand the traffic generated as a result and gather valuable data that will allow you to make better decisions when expanding to other traffic generation strategies.

This is the end of Section One

To read more, click on the link below:

Web Traffic Blueprint Part 2 – Discover How To Create An Automated Web Traffic-Getting Machine With WordPress

This article is part of an tutorial series designed to help website owners learn how to grow their business online inexpensively using a WordPress-driven website and proven online marketing strategies.

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