WordPress Traffic Automation Guide

This article is part of a series of comprehensive articles aimed at helping you learn how to grow your business and drive traffic sustainably with a WordPress website and proven web marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of almost every business online.

Discovering new methods to generate more visitors to your website is vital to building a business online successfully. Driving visitors to a web site is also one of the greatest challenges faced by almost every web site owner.

Why Are So Many Businesses Struggling To Get More Traffic To Their Web Sites?

If you type any of the following phrases into Google …

• “attract more visitors to my site for free”
• “how can I increase more web traffic to my web site for free”
• “top 100 ways to get more traffic”
• “learn how to attract website visitors using banner ads”
• “need more web traffic”

… and you will be immediately presented with loads of information on different strategies to increase your website visitors …

(There are lots of ways to get more web traffic to your web site. This article series is designed to help you set up a system to benefit from most of these traffic generation methods!)

There is clearly no shortage of ways to drive more visitors to your site. There are thousands of products and free sites online that can teach you cost-effective ways to increase traffic to your website.

The problem often has more to do with businesses not investing enough time into learning how to drive web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The illustration below shows the approach most businesses take when it comes to generating website traffic …

(This is how most website owners approach traffic generation)

Essentially, the approach most small businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to your website.

As we will show you in a moment, there is a better way.

You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will address the problem.

Outsourcing is fine if you have great systems set up to manage your traffic generation activities already. If not, all you will probably do is end up wasting a lot of your valuable time and money looking for a winning traffic strategy.

(Without a solid foundation and proper systems in place, online traffic generation can become a very costly activity!)

Driving more web traffic sustainably involves setting up a solid foundation online, implementing systems, testing elements in your campaigns, experimenting with different strategies, tracking results, measuring ROI across different traffic generation methods, etc.

Is There A Simpler, Automated Way To Drive Web Traffic?

Imagine owning a web site where all you had to do to automatically drive new targeted traffic to your business was to regularly add valuable content to your web site.

This is not science fiction or fantasy … it’s a fact! As a matter of fact, many website owners already have some or all of the prerequisites set up to benefit from the automated traffic system described above … and so can you!

In our Web Traffic Blueprint article series, we explain how to create an automated traffic machine that will help begin delivering targeted visitors to your website, simply by publishing content on a consistent basis to your website.

How To Set Up A System That Will Automatically Increase Traffic To Your Website

As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:

1. Set up systems to lay down a solid foundation for generating sustainable web traffic
2. Add content on a regular basis to drive traffic and generate web traffic data organically
3. Start adding other traffic methods and test

(To generate sustainable traffic, you first need to set up the right systems)

Right now, we’ll mostly be focusing on Step One. The aim of this article series is to lay the foundations of a traffic generation system that will ultimately help you:

• Save time using automation and leverage
• Save money in many different ways
• Automatically get your web pages indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress blog …

(With an expertly configured WordPress site, you just add content and WordPress then does the rest!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress web site.

An ”expertly configured” WordPress blog is a web site that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and the way it integrates with other sites, specifically in areas like search engine optimization, content syndication, and reporting.

Why Use An Expertly Configured WordPress-Driven Site?

We provide a number of detailed blog posts on this site about the benefits of using the WordPress CMS to grow your business online.

Understanding how an “expertly configured” WordPress site can instantly begin delivering web traffic to your business requires several article installments, which is why we strongly recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know when a new article gets published).

Let’s begin by addressing a couple of basic questions:

Why do you need to use WordPress to set up an automated traffic generation system? What does WordPress do that other web platforms don’t?

Take a look at the illustration below …

(Static vs Expertly Configured WordPress Website)

Many web sites are built with applications that create “static” websites. Essentially, what this means is that the web site pages mostly sit inside your server waiting to be discovered. A static website doesn’t communicate with anything else outside the application; it doesn’t ’ping’ anybody in the cybersphere or notify any other site when new content has recently been added.

Think about it … if in a traditional website, your content simply sits in a server passively waiting to be found, then you have to actively promote your web presence and your content to maintain web visitors coming.

WordPress is different!

The WordPress CMS software comes with powerful built-in functionality that allows site owners to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is publish new content and your site does the rest, instantly notifying various online properties about your new content to start driving you new website visitors …

(With an expertly configured WordPress web site, you simply add content and WordPress then does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Website Traffic Blueprint overview, we go over the components of your automated website traffic machine:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also integrating your WordPress site with external services and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your site settings and integrating your website with various external services, you simply begin publishing new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to more visitors.
• Optimize – We recommend starting with a content marketing strategy to build sustainable traffic. With the right systems in place, you can also start monitoring and understanding the traffic generated as a result and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions as you expand to other traffic generation strategies.

This is the end of Part 1

To read the rest of this article, click on the link below:

Web Site Traffic Blueprint Part Two – Discover How To Automatically Attract More Web Traffic For Your Business

This article is part of a comprehensive tutorial series designed to help you learn how to grow your business and drive traffic automatically using a WordPress website and proven web marketing methods.

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