WordPress – Useful Facts And Statistics

This article provides statistical information and data on WordPress usage worldwide …

This article is part of a comprehensive multi-part series of articles aimed at helping small businesses grow and succeed online using the WordPress CMS platform.

WordPress

For more information about of the article series, see this post:

In this blog post, you will learn a number of impressive WordPress usage facts and figures that will help you understand why millions of businesses around the world use WordPress to power their websites and blogs and what kind of people and businesses are using WordPress today.

WordPress: Useful Facts And Statistics

Below is a summary of what this post will cover:

  • WordPress started as a blogging tool in 2003.
  • WordPress is available in two formats: a hosted platform (WordPress.com) and as a self-hosted, downloadable application (WordPress.org).
  • 23 out of every 100 new domains registered in the U.S. are for a new WordPress website or blog.
  • There are over sixty million installations of WordPress. This number grows every day.
  • WordPress powers over 30% of the internet. Over one-third of all websites around the world are built with WordPress.
  • WordPress sites around the world publish an average of 24 posts per second.
  • WordPress sites receive over 22 billion monthly pageviews.
  • WordPress blogs receive around 50 million comments per month.
  • WordPress has been translated into over 70 languages.
  • More than 60% of all sites that use a CMS application are built with WordPress.
  • Over 35,000,000 searches made each month on Google are for terms related to WordPress.
  • WordPress is completely free to download, use and modify. WordPress is built using an open source content management system.
  • WordPress code is built by volunteers. People from all around the world work on developing and improving the WordPress application on an ongoing basis.
  • The WordPress core functionality is continually being updated to fix bugs and improve its ease of use and security.
  • WordPress delivers content online to visitors worldwide. WordPress has been translated and localized into over 70 international languages.
  • The WordPress repository currently makes available thousands of free plugins, themes, and widgets to WordPress users.
  • There is almost no limit to what you can do with WordPress.

WordPress CMS Market Share

A content management system (CMS), is a web tool for non-technical users. It is designed to make it easier for non-technical website users to add, modify and manage content on their website.

WordPress began in 2003. It was originally a simple program developed by co-founders Matt Mullenweg and Mike Little. WordPress is now the largest self-hosted content management system (CMS) in the world, used on millions of websites and seen by tens of millions of people every day.

WordPress is owned by Automattic.com, which currently employs around 300 people, all of whom work from home. Despite being a distributed company and having so few employees, WordPress.com (the hosted version of the WordPress software) currently attracts more unique views per month than Facebook, Amazon, eBay, Twitter, and Yahoo …

WordPress.com monthly uniques

(WordPress [hosted] unique visits. Source: Automattic.com)

Here are just some of the latest statistics on WordPress:

WordPress is the world’s leading CMS platform and powers over 30% of the web …

WP CMS usage stats

(WordPress CMS usage stats. Source: trends.builtwith.com/cms)

In terms of CMS usage, no other platform even comes close to WordPress …

WP CMS usage figures

(WordPress Market Share. Source: w3techs.com)

In fact, more websites and blogs are now being powered by the WordPress CMS application.

WordPress is so popular, that keeping up with statistics on WordPress is very difficult because the data changes so frequently.

For example, at the time this post was published, here is the current number of downloads of the latest WordPress version …

WordPress downloads

(Source: https://wordpress.org/download/counter)

Information

Note: The above download figures represents only the latest version of WordPress. Around one third of all current users have not yet upgraded their sites to the latest release …

WordPress versions currently in use

(WP versions currently in use. Source: https://wordpress.org/about/stats)

As this post was being written, the number of downloads has already increased. If you were to click on the link above and visit the WordPress download counter site, expect to see a much higher number of downloads … perhaps even a newer version, as the WordPress community continually updates the software to fix security issues and bugs, and add new or improved features.

Regarding updates, WordPress has made available over one hundred new updates since 2003 …

WP release archive

(Over one hundred new versions of WordPress have been released in its first 11 years)

WordPress currently releases a new software update every 3-4 months or so …

WordPress release versions

(WordPress regularly releases new software versions named after famous Jazz musicians)

Info

Incidentally, all major WordPress version updates are typically named in honor of well-known Jazz music artists, eg:

  • v.2.1 = Ella Fitzgerald (January 22, 2007),
  • v.2.6 = McCoy Tyner (July 15, 2008),
  • v.3.2 = George Gershwin (July 4, 2011),
  • v.3.7 = Count Basie (October 24, 2013),
  • v.3.9 = Jimmy Smith (April 16, 2014),
  • etc …

Who Is Using WordPress?

In a nutshell, all different types of companies and people use WordPress to blog about everything under the sun.

Popular brands, business of all sizes, technology companies, celebrities, sports stars, famous artists, educational institutions, government department sites, non-profit organizations – even countries use WordPress …

WordPress Showcase

WordPress Showcase

Here are just some of the growing number of businesses, companies and people using WordPress:

  • Businesses & Companies: Bata, DC Diaper Bank, GDF SUEZ, Group Bouygues, Hyatt Blog, etc …
  • Celebs, Politicians, Sports Stars, Artists & Musicians: US Air Force General Chuck Yeager, Rush, Kylie Minogue, Beyoncé, Dallas Mavericks, Steve Blake, LA Lakers, Dave Matthews Band, Channing Tatum, Russell Brand, etc …
  • Colleges & Educational Institutions: Nicholls State University, International Relations Online at American University, Bates College, Lafayette College, etc.
  • Magazines & Online Media: Time Inc., Time.com, IMC TV, CBS New York, etc.
  • Government Sites, Not For Profits & Humanitarian Organizations: Sweden’s Official Site, Canadian Olympic Committee, The National Art Gallery of Maldives, AIDS Project Rhode Island, Rotary Means Business – Rotary Club, etc.

Earlier, we mentioned that WordPress offers users the choice of two formats: a hosted platform (WordPress.com) and as a self-hosted, downloadable software (WordPress.org).

  • Businesses prefer the self-hosted version, which can be installed on their domains and freely modified to suit their needs. In fact, most WordPress self-hosted installations are business marketing activities.
  • More than half of all WordPress users use the hosted version on WordPress.com
  • In 2014, blogs that are part of the WordPress network (blogs hosted either on WordPress.com or self-hosted WordPress sites) published on average 17 posts every second (around 1.5 million per day).

You can see a live map that lets you see blog post updates around the world in real-time …

WordPress (Hosted Version) - Activity Around The World

WordPress.com – Live Activity

In later tutorials, we will address the main differences between WordPress.com (hosted) and WordPress.org (self-hosted) versions.

General Statistics About WordPress

WordPress Plugins

WordPress users can download and install over 37,000 WordPress plugins for free …

WordPress.org free plugin repository

(WordPress.org plugin directory)

We have published a great article about WordPress plugins here:

WordPress Themes

WordPress users can also download and install over 1,700 free themes …

WordPress.org theme directory

(WordPress.org free themes repository)

We have written a comprehensive article about themes here:

WordPress In Different Languages

WordPress has been translated and localized into over 70 international languages in addition to English …

WordPress languages

(WP languages)

WordPress Searches

The search term “WordPress” alone receives around 2.7 million searches per month on Google. Including WordPress-related terms (e.g. “WordPress themes”, “WordPress plugins”, ”WordPress tutorials”, etc. brings the total number of online searches for WordPress terms to around thirty million …

(WP searches online)

(WordPress-related searches online)

If you compare searches for WordPress to other CMS platforms, WordPress is searched five times more than Joomla and 9x more than Drupal.

WordPress Developers

According to WordPress’ own “State of the Word” 2014 survey, 25% of 33,000 WP users who responded to the survey said that they make a full-time living off WordPress. An earlier survey conducted by WordPress (2012) also found that the average hourly rate of WordPress projects is US$50.

You can find WordPress designers and developers for hire at freelancing sites like Upwork

WP Freelance Developers

According to Upwork, the typical cost for WordPress jobs is around $10 – $500 …

WordPress Job Cost Overview - Upwork

(Source: Upwork.com)

As you can clearly see, there is no end in sight for how much further WordPress can continue to dominate the CMS market.

In other articles, you will learn:

  • Why WordPress is the best platform to grow your small business online,
  • Over fifty great reasons why you should choose WordPress for your website or blog, including a detailed look at the benefits, features, and advantages of using WordPress,
  • Ways to automate your business with WordPress,
  • How to generate targeted visitors to your website, increase conversions, and sell more products and services with WordPress.
  • Plus, we’ll be publishing new step-by-step tutorials and practical examples and tips of how to use WordPress and expand your business online, while also saving thousands of dollars on web development and website design costs.

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References:

The above figures were sourced from various locations around the web, including the following sites:

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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)