Ever heard of WordPress?
Maybe you have heard about WordPress and maybe you have not. You may think that WordPress is a “technical” application that excites mostly code-loving techies and geeks such as website developers and website designers.
I understand why you may be feeling this way. Perhaps you believe that, as a business owner, you should be focusing 100% on your business and not on the technical areas of your website. That’s why businesses engage web developers, website designers and web masters to build and look after their websites, isn’t it?
In the Digital Economy, the boundaries between the “offline” and “online” areas of your business are no longer distinctly marked. A digital presence has become part of your business, whether or not you care to admit it, and managing your business online, is just as important as managing your business offline.
Consider this:
No matter what your business is, you have global competition at your local business level. You may not be targeting local customers online, but your competition most certainly is. You need a digital presence that allows you to stay competitive in the digital economy.
(Are you ignoring competition?)
Your business cannot afford to not have a digital presence anymore. A web presence, however, can’t just sit there with static content that never get updated.
You need to constantly promote your business online with new content, social media, different channels and different content formats in order to let potential customers know that you exist.
(Your online presence needs fresh information on a regular basis)
Marketing “to” your audience is not as desirable as interacting “with” prospects, answering their enquiries or concerns in a timely manner and acknowledging their comments and suggestions.
As you are no doubt aware, people nowadays expect an immediate response online, and the sooner you reply the better.
(Talking “at” your website visitors is not as effective as communicating “with” them)
This requires having a well-planned business strategy and an online platform that allows you to grow your business online successfully.
Although it’s true to say that many website developers and web designers love WordPress, WordPress is not something that only “techies” and “geeks” find exciting.
(WordPress is not just for techies and geeks)
If you truly understood how WordPress can help your business grow online, you would get very excited as well!
(WordPress can help you grow your business online!)
In this multi-part series of articles for small business owners, we will explain why WordPress is a vehicle that every business owner needs to know about.
(Discover WordPress – The easiest, fastest, cheapest, better, and smarter tool for growing your digital business presence!)
Over the entire course of our instructional series of articles, we will cover the following areas in great detail:
In addition to the tutorials we provide on WPCompendium.org, we recommend downloading the WordPress For Beginners guide …
(WordPress For Beginners: The Ultimate WordPress Guide For Non-Techies!)
Are you ready to begin learning more about WordPress? Great! Then click on any of the links below to get started:
Don’t Have A Website Or Blog Yet?
Planning your website is considered by many as being the most important area of getting a website built. See this article to learn the importance of website planning and how to save money getting a website for your business:
Apply This Website Planning Process And Save Money And Get A Better Web Site
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum