This article is part of a comprehensive multi-part series of articles aimed at helping you grow a successful business online with the WordPress CMS platform.
For more information about of the article series, go here:
In this blog post, we present some impressive statistics about WordPress that will help you understand why millions of businesses around the world rely on WordPress and what kind of businesses use WordPress today.
Statistics And Market Share Of WordPress
The short version:
- WordPress began in 2003.
- WordPress offers two formats: a hosted application (WordPress.com) and as a self-hosted, downloadable software (WordPress.org).
- 23 out of every 100 new domains registered in the U.S. are for a new WordPress site.
- There are well over 60 million installations of WordPress. This number grows every day.
- WordPress powers over 30% of the internet. Over one-third of all websites around the world are driven by WordPress.
- WordPress sites around the world publish an average of 24 posts per second.
- WordPress sites receive over 22 billion monthly pageviews.
- WordPress blogs receive around 50 million comments per month.
- WordPress has been translated into over 70 languages.
- More than 60% of all websites using a CMS application are powered by WordPress.
- Over 37 million searches are made on Google each month for WordPress related terms.
- The WordPress application is 100% free to download, use and modify. WordPress is distributed under an open source content management system.
- WordPress code is worked on by volunteers. People from all around the world work on developing and improving WordPress functionality each day.
- WordPress is updated on a regular basis to eliminate bugs and improve its features and security.
- WordPress delivers content online to visitors worldwide. WordPress has been translated and localized into over 70 languages.
- The WordPress repository currently makes available thousands of free WP plugins, themes, and widgets to WordPress users.
- There is virtually no limit to what someone can do using WordPress.
WordPress Market Share
A content management system (CMS), is a website tool for non-technical users. It is a web application designed to make it easy for non-technical website owners to add, modify and manage all content on their site.
WordPress began in 2003. It was originally a simple program developed by co-founders Matt Mullenweg and Mike Little. Since then, WordPress has grown to become the most downloaded self-hosted CMS application in the world, used on millions of websites and accessed by tens of millions of people every day.
WordPress is owned by Automattic.com, which currently employs around 300 people, all of whom work from home. Despite its distributed model and having so few employees, WordPress.com (the hosted version of the software) currently attracts more unique visitors than Amazon, Facebook, Yahoo.com, Twitter, and eBay …
(WordPress [hosted] monthly uniques. Source: Automattic.com)
Consider the following figures on WordPress:
WordPress is the world’s leading CMS platform and powers over 30% of the web …
(WordPress usage stats. Source: trends.builtwith.com/cms)
In terms of CMS dominance, no other platform even comes close to WordPress …
(WordPress Market Share. Source: w3techs.com)
In fact, more websites today are using WordPress.
WordPress is so popular, that trying to keep up with the latest statistics on WordPress is quite difficult because the data changes so often.
For example, at the time this article was published, here is the number of downloads of the latest WordPress version …
Note: The above download number represents only the latest version of WordPress. Around one third of all current users have not yet upgraded their installations to the latest version …
(WP versions in current use. Source: https://wordpress.org/about/stats)
Even as this post was being written, the number of downloads has already grown. If you click on the link above and visit the WordPress download counter page, you should expect to see a significantly higher number of downloads … perhaps even a newer version, as the WordPress community continually updates the software to fix security issues and bugs, and add new or improved features.
Speaking of updates, WordPress has released over one hundred new update versions in its first 11 years of existence …
(Over 100 new WordPress versions have been made available since 2003)
WordPress currently releases a new software version every 3-4 months or so …
(WordPress regularly releases new version updates honoring famous Jazz musicians)
Incidentally, all major WordPress version releases have a tradition of being named after Jazz musicians, eg:
- v.1.2 = Charles Mingus (May 22, 2004),
- v.2.5 = Michael Brecker (March 29, 2008),
- v.2.8 = Chet Baker (June 11, 2009),
- v.3.6 = Oscar Peterson (August 1, 2013),
- v.4.1 = Dinah Washington (December 18, 2014),
- etc …
Who Uses WordPress
In a nutshell, all different types of enterprises and people are using WordPress to blog about everything and anything.
Giant brands, businesses, retail companies, celebrities, politicians, famous musicians, educational institutions, government department sites, non-profit organizations – even nations use WordPress to run their official websites …
Here are just some of the many sites, companies and people who have chosen to build their online presence with WordPress:
- Global Brands & Corporations: Sony Music, Dole, Groupe Renault, Groupe Vivendi, Vogue, etc …
- Famous People, Politicians, Sports Stars, Artists & Musicians: Garth Brooks, Narendra Modi, Prime Minister of India, Nancy Pelosi, Justin Bieber, The Sacramento Ballet, Steve Blake, LA Lakers, Blondie, Channing Tatum, Jason Mraz, etc …
- Colleges & Educational Institutions: University of Manitoba Today, Stony Brook University School of Journalism, Washington University’s School of Law, Lafayette College, etc.
- Magazines & Media: Fortune, New York Post, InStyle News, Enterprise Magazine, etc.
- Governments, Public Services & Community Organizations: San Pellegrino Terme, Canadian Museum of History, The National Art Gallery of Maldives, Official Gazette of the Republic of the Philippines, Rotary Means Business – Rotary Club, etc.
Earlier, we mentioned that WordPress is available as a hosted application (WordPress.com) and as a self-hosted, downloadable application (WordPress.org).
- Businesses often choose the self-hosted version, which can be installed on their own domain and freely modified to suit their needs. In fact, most WordPress self-hosted installations are business marketing activities.
- More than half of all WordPress users use the hosted version on WordPress.com
- In 2014, blogs belonging to the WordPress network (blogs hosted either on WordPress.com or self-hosted WordPress sites) published on average 17 new blog posts per second (around 1.5 million per day).
WordPress publishes a live map that lets you see blog post updates around the world in real-time …
WordPress (Hosted Version) – Activity Worldwide
In later tutorials, we will cover the main differences between WordPress.com (hosted) and WordPress.org (self-hosted) versions.
General WordPress Statistics
WordPress users have access to over almost 40,000 free WP plugins from the WordPress free plugin repository …
(WordPress.org free plugins repository)
We have published a detailed article about plugins here:
WordPress users can also download and install over 1,700 themes for free from the WordPress free theme repository …
(WordPress.org themes directory)
For more information about WordPress themes go here:
WordPress In Other Languages
WordPress has been translated and localized into over 70 languages in addition to English …
Searching Online For WordPress
The search term “WordPress” alone receives around 2.7 million searches per month on Google. Including WordPress-related terms (e.g. “WordPress themes”, “WP plugins”, ”WordPress SEO”, etc. brings the total number of searches online for WordPress terms to around 30 million …
(WordPress searches online)
If you compare searches for WordPress to other CMS platforms, WordPress gets searched online five times more than Joomla and 9x more often than Drupal.
According to WordPress’ own “State of the Word” 2014 survey, 25% of 33,000 WordPress users who answered the survey stated that they make a full-time living off WordPress. An earlier survey conducted by WordPress (2012) also found that the average hourly rate of WordPress projects is US$50.
You can find WordPress designers and developers for hire by searching on freelancing sites like Upwork …
According to Upwork, the typical cost for WordPress jobs is between $10 – $500 …
As you can clearly see from the statistics presented above, the dominance of WordPress is expected to continue for many years to come.
In other blog posts, you will learn:
- Why WordPress is an ideal platform to grow your small business online,
- Dozens of great reasons why you should choose WordPress for your website or blog, including a detailed breakdown of the benefits, features, and advantages of using WordPress,
- How to automate your business with WordPress,
- How to generate more traffic, increase conversions, and how to sell more products and services with WordPress.
- Plus, we’ll provide new step-by-step tutorials and great examples on how to use WordPress and grow your business online, while also saving thousands of dollars on the costs of website development and web design.
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The above figures were sourced from various locations around the web, including the following sites:
"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum