Can WordPress Fix Poor Web Design?

This tutorial explains some of the issues and problems caused by having a poorly-designed website and how WordPress can help fix poor web design.

WordPressAre you losing business because of a poorly-built web site? Regardless of how great the quality of your products and services may be, a poorly-designed web site could cost you valuable business.

In a world where looks matter, the way your website looks can be very important to the success of your business. Your website may be the first thing that your visitor sees and this can influence their purchasing decision.

People are now turning more and more to the internet to find products and services. Even if we’re only doing preliminary research, we may fire up our laptop and go browse somebody’s web site first before buying something in-store or online.

Now, put yourself in your customer’s shoes. How does your website appear to other people? Does it invite people to enter and explore things further, or does it make them confused and unsure about where to go next?

The way your site looks is only the tip of the iceberg. There are so many other things than can affect your visitors’ perceptions and their purchasing decisions.

Can WordPress Fix Bad Web Design?

Here are just some of the more important design problems that can affect your web site’s results:

Web Site Design Problems

Typical web design problems that can impact a potential customer’s perception about your site include some following:

  • Color – Unattractive color schemes affect your results. This also applies to your choice of text and background color. There are tools that can help you choose web colors correctly and even safe web color palettes to ensure that the color schemes you select will display consistently across various web formats. If in doubt, seek the services of a professional web designer.
  • Design Elements – Pages that contain aesthetically unattractive, outdated and just plain hard to read text can turn prospective clients off your site. Visitors can also be affected by subtle inconsistencies in the design elements and excessive use of design elements.
  • Layout – The way your pages are arranged can affect the way visitors interact with your site. Layout considerations also include how your navigational items, links, and other elements are placed, where menus are positioned on your site, content columns, etc ….
  • Responsiveness – Since websites are now viewed through a range of devices with different-sized browsers, it’s important that your web design be fully responsive. If your website does not resize automatically to work across all devices, browsers, and platforms, you could lose valuable business opportunities.

Functionality Problems

Typical functionality problems include the following:

  • Frequent website errors – A huge turn-off for visitors is landing on a site where links don’t work, videos can’t play and graphics are missing. Subpar functionality is no longer acceptable in a website, especially when you are trying to come across as a professional. Your website reflects your business. It’s vitally important therefore, to make sure that all your links, videos, and graphics are running smoothly at all times. Sometimes, these issues are related to things such as your web hosting, or you may not even be aware of it, but it’s important to ensure that remain proactive and that you get issues repaired as soon as possible.
  • Feature limitations – If your business provides visitors specific features and functionalities, then make sure that these are not limited. For example, if you intend to sell goods or services on your site, make sure that you provide customers with full e-commerce functionality that allow them to select and add items to a shopping cart, apply discount coupons, order using credit cards or PayPal, receive purchase notifications, invoices, and email confirmations, etc.

Poor User Experience

Invariably, the area that is most affected because of a poorly-built website is in the realm of the “user experience”.

A disappointing user experience can leave a bad taste in users mouths and lead to venting their frustrations in social networks, forums, review sites, comments, etc ….

Here are some of the most common problems that can create a poor user experience:

  • Ease Of Use – Your website needs to be user-friendly. Your product information should be easy to find. Your customers want user-friendly features and they want to find things as quickly and as effortlessly as possible. Make your content searchable and if you plan to add downloadable content to your site (e.g. PDF price lists), make sure that users are given instructions on how to download and access your files.
  • Organization – If your site isn’t well organized and user-friendly, you run the risk of losing not only potential customers but existing customers as well. Features such as descriptive links, product and service categories and well-organized sections where your content is grouped or linked together can help provide visitors with a good user experience.
  • Compelling Site – Users stick around on sites that are user friendly, well organized, and that provide them with stimulating options. To accomplish this you need a balance between attractive, modern web design and compelling content that engages your users. For example, highlight hyperlinks pointing to your product pages with beautiful graphics next to well-crafted descriptions. This is effective and will help you improve not just the user experience on your site, but also improve your sales and conversions.
  • User Engagement Features – Another thing that helps to improve user experience on your website is to provide interactive features that engage your customers, like features that let them\visitors leave comments, share, like, download and recommend your content, interact with your support staff via a responsive help desk, support forum, live chat, schedule appointments, make reservations, etc … Additionally, you want visitors to browse quickly within your site and access your data without waiting around for content to load, so having your site optimized for page loading speed is important.
  • Reassurance – One of the most important and often ignored aspects of creating a great user experience is to make sure that users feel confident interacting with you online. To reassure your visitors that you are credible, trustworthy, secure and professional to deal with, make sure to add legal pages such as a business contact page, privacy policy, terms of usage, security information, earnings disclaimers, etc.

Web site design problems

(Web design problems)

As you can see, there are many areas that can contribute to a poor user experience and negatively impact your business results online. If your website isn’t designed in a user-friendly way, you run the serious risk of not only losing prospective customers but also existing clients as well.

Now … what if you have arrived on this website because you have an existing site with design issues that may be affecting your business?

First, understand that getting issues fixed on an existing site can take time and can also end up being fairly costly depending on the problem and what kind of site you operate, especially if the work requires editing code extensively.

If you are considering getting a new website developed or overhauling an existing web site, then we suggest that you seriously consider choosing WordPress.

WordPress can improve your website results!

(WordPress can improve your website results!)

We currently publish more in-depth information about WordPress on this site, but here are just some key points to keep in mind about why you should choose WordPress:

WordPress Themes – Instant Web Site Design

WP themes are unique website design template systems that allow you to quickly change the look of your site without affecting the website’s content and modifying the underlying software functionality.

There are literally thousands of great-looking themes available that you can download and easily install on your site. Many of these are either free of charge, or are extremely affordable, saving you hundreds of dollars on the cost of web design.

WP Themes

(WP Themes)

Most themes built for WordPress are fully responsive and provide users with highly customizable options for changing design settings of your website like color, template elements like menus, headers, footers and typography, layouts and more. This is just part of what makes WordPress an ideal tool for helping you create a design for your website that ultimately helps your business.

Learn about WordPress themes here:

Plugins – Modular Functionality

Another great reason to choose the WordPress web content management software is that WordPress provides users with powerful functionality through add-on applications called “plugins.”

Plugins, like WordPress themes, integrate easily with your website to provide you with almost unlimited expansion.

Earlier in this article we talked about issues like subpar functionality and feature limitations as part of the reason why a poorly constructed web site can end up losing you customers.

WordPress plugins can help you overcome these issues quite inexpensively. If there is a feature that you would like to integrate into your site, just install a plugin that gets what you need done.

Want a plugin that will notify you immediately about any problems detected with your website such as links not working, videos not playing, pictures that aren’t displaying or even alert you if your entire site is down? No problems … there are WP plugins that can help you fix that, or let you know about issues so you can take immediate corrective action!

Need a plugin that will let you turn your site into an online store or provide you with a complete e-commerce solution? Again, no problem! There are several inexpensive and easy-to-use plugins that will help you sell products on your site and provide your customers with full e-commerce features that allow them to easily select and add products to a cart, apply discount codes, complete their orders with credit card or PayPal, receive notifications, invoices and confirmations, etc.

And just like themes, there are tens of thousands of fantastic WP plugins that can be downloaded free of charge, or that are extremely well priced and will save you hundreds, even thousands of dollars on the cost of website development.

WP Plugins

(WordPress Plugins)

You can learn more about plugins here:

WordPress – An Engaging User Experience

In addition to being able to address issues caused by a poorly-designed web site, WordPress can also help you provide visitors with a great user experience.

WordPress provides beautifully-designed and visually-exciting themes that cover all kinds of applications and functional plugins that allow website visitors to connect, engage and interact online with you. With the right combination of a WordPress-powered website, WP themes and plugins, plus great content, you can create a very rich and engaging user experience that will keep people coming back to your website.

WordPress web site design

As we’ve previously stated, consumers do extensive research online before making purchasing decisions. If your website isn’t designed with customers in mind, they will not return and simply move on to another business that does offer them a better website.

Hopefully, this information has given you a better understanding of issues that can affect your website and how WordPress can help you build a better online. To learn more about the benefits of using WordPress for a business web site please see other posts we have published on this site.

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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now

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