Are you losing customers because of poor web design? A poorly-designed web site could lose you valuable business.
In a world where beautiful design matters, the way your web site looks is becoming more important to the success of your business. Your website may be the first thing that a web visitors see and this could influence their decision to purchase from you.
People are now turning to the internet to find products and services. Even if we’re only doing preliminary research, we will probably jump online and go browse someone’s site before making our next move.
Now, put yourself in your prospect’s shoes. How does your website appear to others? Does it invite them to draw closer and explore things further, or does it make people hesitant and cautious about what to do next?
What your potential buyers see “above the fold” (i.e. what you first see on your screen) is just the tip of the iceberg. There are so many other factors than can influence your visitors’ perceptions and their decision to ultimately buy from you.
Can WordPress Fix A Poorly-Designed Website?
Let’s take a look at some of the more important design issues that can affect your site:
Site Design Issues
Typical web design issues that can influence your prospect’s perception of your website include the following:
- Color – Unattractive color schemes can impact on your site’s results. This also applies to the use of text and background color. There are ways to select web colors correctly and even safe web color palettes you can use to ensure that the color schemes you decide on will display consistently across various devices. If in doubt, seek the services of a professional web designer.
- Design Elements – Web pages that contain aesthetically uninteresting, outdated and just plain ugly visual elements can result in visitors quickly losing interest in away from your site. Visitors can also be affected by overall design inconsistencies and overpowering use of design elements.
- Layout – How you lay out your pages can affect how visitors navigate around your site. Layout considerations also include where your navigation items, links, and other elements are used, where menus are positioned on your site, content columns, etc ….
- Responsiveness – As digital information is now viewed using a range of devices with different-sized screens and browsers, it’s important that your website’s design be fully responsive. If your website does not resize automatically to work on all devices, browsers, and platforms, you will incur loss of customers.
Common functionality issues include:
- Subpar functionality – A huge turn-off for visitors is landing on a website where hyperlinks don’t work, videos don’t play and images aren’t showing. Frequent site errors are not acceptable, especially when you are trying to come across as a professional. Your website is a reflection of your business. It’s important to make sure that all your links, videos, and graphics remain working at all times. Sometimes, these problems are related to external factors like your hosting, or they may even be unbeknownst to you, but it’s important to make sure that remain proactive and that you get issues addressed immediately.
- Feature limitations – If your web site offers users certain features or functionalities, then make sure that these features are not limited. For example, if you plan to sell goods or services on your site, make sure that you provide users with full e-commerce features that allow them to choose and add products to a shopping cart, enter discounts, complete their transactions using credit cards or PayPal, receive purchase notifications, invoices, and confirmations, etc.
Poor User Experience
Invariably, the area that suffers most due to a poorly-built web site is the “user experience”.
An unsatisfactory user experience can leave a bad taste in people’s mouths and lead to venting their dissatisfaction on social media, forums, review sites, comments, etc ….
Typical problems that can create a disappointing user experience include:
- User-Friendly – Your website needs to be easy to use and easy to navigate around in. Your service information should not be kept in obscure places. Your web visitors want user-friendly features and they want to find what they are looking for quickly and without disappointment. Make your content searchable and if you plan to add downloadable files to your site (e.g. presentation slides), make sure that users are given instructions on how to download and access your files.
- Organized – If your site isn’t organized and user-friendly, you run the risk of losing not only prospective buyers but existing clients too. Providing features like descriptive links, product and service categories and clearly-defined sections where your content can be easily found provides users with an enjoyable user experience.
- Eye-Catching Features – Visitors stick around on sites that are easy to use, well organized, and that are eye-catching. To achieve this you need to find a balance between attractive, modern web design and compelling content that engages your website users. For example, highlight hyperlinks pointing to your product pages by inserting eye-popping product images and well-written product descriptions. This is effective and will help improve not just the user experience on your site, but can also lead to more sales and conversions.
- Engaging Features – Another thing that helps to improve user experience on your site is to provide interactive features that engage users, such as allowing them to comment on, share, like, download and recommend your content, interact with your support staff via a responsive helpdesk, support forum, live chat, schedule appointments, make reservations, etc … Additionally, you want visitors to navigate quickly within your website and access your data without waiting around for content to load, so site loading optimization is important.
(Web design problems)
As the above shows, there are many areas that can contribute to a poor user experience and negatively impact your business success online. If your website isn’t designed in a user-friendly way, you run the serious risk of not only losing prospective paying customers but also some of current customers too.
Now … what if you have arrived on this website because you have an existing site with design problems that could be affecting your business?
First, understand that getting problems corrected on an existing website can take time and can end up being quite costly depending on the problem and what kind of site you own, especially if the work requires extensive code editing.
If you are researching the process of having a new website built or overhauling an existing site, then we suggest that you consider building or redesigning your site with the WordPress website publishing platform.
(WordPress can help improve your website results!)
We currently provide a lot more posts about WordPress on this site, but here are just a few things to keep in mind about why you should seriously consider using WordPress:
Themes – Customizable Web Design
WordPress themes are unique web design templates that let you immediately modify the look of your site without affecting the site’s content or changing the underlying site functionality.
There are thousands of professionally designed themes built for WordPress available that you can install on your site. Many themes are either free of charge, or can be purchased for a relatively inexpensive price, saving you hundreds of dollars on the cost of web design.
Most themes nowadays are responsive and provide you with customizable features for changing your website’s design settings such as color, elements like menus, headers, footers, page layouts and more. This is just part of what makes WordPress an ideal tool for helping you create a design for your website that helps to improve your business.
Learn about WP themes here:
WordPress – Modular Functionality
Another great reason to choose WordPress is that WordPress provides you with almost unlimited features through add-on applications called “plugins.”
WP plugins, like WP themes, integrate easily with your website to provide you with virtually unlimited features.
Earlier we looked at areas like subpar functionality and feature limitations as part of the reason why a poorly constructed website can cost you customers.
WordPress plugins can help you overcome these issues and limitations quite inexpensively. If there is a functionality that needs to be in your website, just install a WP plugin that will get what you need done.
Want a plugin that will let you know about any problems with your site such as hyperlinks not working, videos not playing, pictures that are missing or even tell you if your entire website has gone down? No problems … there are plugins that can help you fix that, or notify you about problems so you can correct these immediately!
Want a plugin that will transform your website into an online store or provide you with a complete e-commerce business solution? Again, no problem! There are several plugins that will help you sell goods or services online and provide your users with full e-commerce features that allow them to easily select and add products to a cart, use coupons, buy using credit card or PayPal, receive notifications, receipts and email confirmations, etc.
And just like themes, there are tens of thousands of great plugins designed for WordPress site owners that can be downloaded for free, or are relatively cheap to purchase, once again, saving you hundreds, even thousands of dollars on the cost of website development.
Learn more about plugins here:
WordPress – An Enhanced Web User Experience
In addition to being able to address problems caused by a poorly-constructed website, WordPress can also help you give your website users a great user experience.
WordPress provides beautiful, professional and exciting themes that cover all kinds of uses and feature-rich plugins that allow website users to connect, engage and interact online with you. With the right combination of a WordPress-driven site, WordPress themes, plugins and great content, you can create a a highly interactive and engaging user experience that will keep users returning for more.
As we’ve previously stated, consumers nowadays do research online before they make a purchasing decision. If your website isn’t designed with a focus on the customer, consumers will simply move on to another business with a better website.
Hopefully, now you have a better understanding of issues that can affect your web site and how WordPress can help you build a better online. To learn more about the benefits of using WordPress for a business web site please see other posts we have published on this site.
"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now