As you become more familiar with WordPress, you may occasionally come across something called a blogroll.
A blogroll is a list of links pointing to external websites or web pages displayed on your sidebar section.
According to official WordPress documentation …
“The term ‘blogroll’ was originally used because it was a list of links to other blogs, but you can include links to any sites.”
You can manage a set of links using the Links menu in your WordPress Dashboard. These links will display on your sidebar once you add the Links widget.
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Before WordPress v3.5 was released, Links were a built-in feature of the WordPress CMS. From version 3.5 onwards, the Link Manager section was removed …
Before …

(WP Links Feature – pre v 3.5)
After …

(Post v3.5 – no WP Links Manager)
If you’ve used an earlier version of WordPress than v3.5 and upgraded your installation, the Links Manager would be removed, unless you have previously used it. If you’ve never used Link Manager, however, or if your website is new, then this function will remain hidden – you will not see it displayed on your menu.
How To Add A Link Section To WordPress
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You can add a link section to your sidebar menu by creating a custom menu, or use a plugin like the one shown in the tutorial below.
If you can’t see a Links item on your main menu when you log into your WP backend, you can add this feature via a plugin. In this step-by-step tutorial, you will learn how to add, edit, delete and manage blogroll links on your site’s sidebar using plugins.
Link Manager

(Link Manager Plugin)
Download URL
http://wordpress.org/plugins/link-manager
Plugin Description
The Link Manager plugin restores the default Link Manager, even if you upgrade WordPress to a later version or remove all of your existing links.
Note: This plugin adds a single line of template code to your installation in order to restore the hidden feature. The last time we checked, this plugin had not been updated for a while, but it should still work fine. If you don’t want to use the Link Manager plugin, then use the one below instead, or contact us for help editing your template code.
Simple Links

(Simple Links WordPress Plugin)
Plugin URL
https://wordpress.org/plugins/simple-links/
Description
This plugin attempts to recreate the same concept as the built-in Link Manager while addressing the shortcomings of the deprecated functionality.
Installing The Plugin
To install the Link Manager plugin, follow the step-by-step instructions below:
In your WordPress administration area, go to Plugins > Add New …

(Plugins Menu – Add New)
Select the Install Plugins > Search tab, type ”link manager” into the search field and hit Enter …

Find the plugin in the search results area and click Install Now …

Activate the plugin …

After activating the plugin, WordPress will display a ‘Links’ section in your WP navigation menu …

(WordPress links management menu)
Configuring Link Manager
We recommend setting up your link categories first before you start adding any new links. This way, when you create a new link, you can assign your link to link categories you have already created.
Link Categories
To create a new link category, click on Links > Link Categories in the dashboard navigation menu …

(WP Links Menu – Link Categories)
This brings up the ‘Link Categories’ screen in your web browser.
Enter information into the following fields:
- Name: What you type here is the link category name that will display on your site.
- Slug: The slug is the web address part of the link category. It must be in lowercase letters and contain no spaces (use hyphens to separate words).
- Description: Some themes may display a link category description. (Optional)
Click Add New Link Category …

(Link Categories)
Your category details will be added to the table …

(Link Categories page)
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Tip: The default WordPress link category is called Blogroll . Unless you specify the category when creating a new link, WordPress will assign new links to the default category …

(Default link category name is ‘blogroll’)
You may want to change this to something that your visitors can understand. This will not only make it easier for users of your site, but any new links that you add to your site will automatically be assigned to the new category name …

(we recommend changing the default ’blogroll’ to something your visitors will understand)
To edit the default category name, hover your mouse over the list item and click on Quick Edit …

(Quick Edit)
Change both the Name and the Slug with a new category name (remember to keep the slug in lowercase letters and replace all spaces with a hyphen), then click on the Update link Category button …

(Editing the default link category name)
Replace the category ‘Blogroll’ with a name more suitable to your purposes (e.g. ‘Recommended’, ‘Our Partners’ etc).
Let’s now add a description for this link category. To add a description to an existing link category, hover over the link category name and click Edit …

(You can add/edit the category description)
Enter your link category description field and click Update …

(Edit Link Category area)
Repeat the above process to add as many different link categories as you need.
After configuring your link categories, you can being adding new links.
How To Add Links
To add a new link, go to the WP dashboard navigation menu and click on Links > Add New …

(Links Menu – Add New)
You will be taken to the ‘Add New Link’ screen …

(Add New Link page)
You can also access this page by clicking on the ‘Add New’ button at the top of the main Links screen …

(Links – Add New Link button)
The ‘Add New Links’ page includes several sections:
Name, Web Address & Description
This section is where you enter details about your link …

(Name, Web Address& Description section)
Type in information into the following fields:
- Name: Enter the link category name.
- Slug: The slug appears in the web address of the link category name. It must be in lowercase letters and contain no spaces (use hyphens to separate words).
- Description: Some themes may display your link category description. (Optional)
Categories & Target
After typing in your link details, select a Category and Target for your new link …

(Categories & Target area – Add New Link screen)
In the Categories section, tick a link category you’ve already created, or click on ’+ Add New Category’ to add a new category link.
Next, select a target frame for your link in the Target section by choosing one of the radio buttons. This lets you specify where you want the link to open when clicked on:
- _blank means that a new browser window will open up to display the information for that link.
- _none means that when a visitor clicks on your link, they will leave your site and a new website or page will load in your browser window instead.
- _top opens links at the top level of the frame system if you’re using frames. If you don’t use frames, or if you don’t know what frames are, then just ignore this option.
Link Relationship XFN
This section provides some additional link functionality …

(Link Relationship (XFN) – Add New Link page)
Link Relationship (XFN) – XFN (XML Friends Network) is a way to define your relationship with the linked person. For example, if you have a professional relationship with Natalie Jones and you link to her blog, you would probably tick co-worker or colleague.
XFN relationships are optional. You can ignore this section and all your links will still work. XFN makes your links more understandable to some sites and search engines that use this information.
rel – This field lets you specify the ‘rel’ attribute that will be assigned to your link. The rel attribute specifies a relationship between the current document and the linked document. For example, if you don’t want search engines to follow your link, type nofollow into this field.
You can learn more about XFN by visiting the site below:
Advanced
The last section lets you specify Advanced features for your links (some themes will ignore this. You can leave the fields in this section empty unless you have a reason to use them) …

(Advanced section – Add New Link)
The Advanced link settings section contains the following:
- Image Address: Lets you specify an image to be displayed with the link. Add the URL of where the image is stored and make sure that the image is small (around 16×16 like a favicon).
- RSS Address: If your theme allows it, the link’s RSS feed will display next to your link.
- Notes: This section lets you add notes for your own internal reference.
- Rating: Add a rating score to the link if you want to sort links by rating (see the ‘Links’ widget section below).
Enter information in the above fields or just leave this section blank.
When you are done adding your new link information, click on the Add Link button to update your link settings …

(Click on the Add Link button to save your new link)
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Note: If you tick the Keep this link private checkbox, your link will not be visible when links are displayed on your site …

(Private link checkbox)
Making a link private lets you toggle its visibility on and off without deleting it (this is useful if you want to have seasonal links) …

(Toggle link visibility on and off)
To view all the links you have created, click on Links > All Links in your admin menu …

(Links Menu – All Links)
This brings up the ‘Links’ page in your browser. The table of links displays your links and link information (e.g. link URL, link categories, visibility, etc.) …

(Links page)
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Tip: To view additional fields in the Links table, click on the ‘Screen Options’ tab near the top of the screen …

(Screen Options – Table of links)
Enable/disable fields on your table of links by ticking/unticking their check boxes …

(List of links – Show/hide screen options)
How To Edit Links
To modify a link, choose Links > All Links in your WP dashboard navigation menu to bring up the links page …

(Links Menu – All Links)
Select the item to be edited and click on Edit to bring up the link’s information …

(Editing your links)
Edit your link …

(Edit Link page)
After editing the link, you can:
- Click the Update Link button to save your link details,
- Click on Visit Link to view your link and make sure that you have set up its URL correctly (the link will open up in a new window),
- Click Delete to remove the link if it’s no longer required …

(Edit Link: Update Link button)
How To Delete Links
To remove links from the Link Manager, click on Links > All Links in the main dashboard menu …

(Links Menu – All Links)
You will be taken to the ‘Links’ page.
You can delete links individually, delete multiple links, or delete all your links.
To delete links individually, hover your cursor over the link that you want removed and click on Delete …

(Delete links)
To delete a number of links at once, either click on the check boxes next to individual items that you want to delete, or select all links by clicking on the checkbox next to the ‘Name’ column header at the top of the list …

(Deleting multiple links)
Select Delete from the ‘Bulk Actions’ drop-down menu, and click the Apply button to remove your selected links …

(Links: bulk-delete function)
The links you have selected will be deleted …

(Deleted links notice)
Using The Link Manager Plugin
Now that you know how to configure link categories and how to add, edit and delete links, let’s show you how to display your links on your website or blog.
Links Widget
Installing the Link Manager plugin adds a ‘Links’ widget to your ‘Widgets’ page.
To access and configure your Link widgets, choose Appearance > Widgets in the dashboard menu …

(Appearance Menu – Widgets)
This brings up the ‘Widgets’ screen.
You will notice that a ‘Links’ widget has been added to the Available Widgets section …

(Links widget)
To make the ‘Links’ widget active, drag the widget to one of your widget bars in the Widgets screen and drop it wherever you would like the links to display …

(Adding a links widget to your WordPress sidebar)
The Links widget provides various configurable options. You can specify what information you would like to show about your links and how many links you would like to display on your sidebar …

(Link widget - configurable settings)
You can add multiple link widgets to your sidebar and footer. This lets you add and display specific links on your site …

(You can add a number of link widgets to your widget bars)
You can select a link category from the ‘Select Link Category:’ pull-down menu …

(Link widget settings – Select Link Category)
You can sort links by Link rating, Link ID, Link title, or display links in Random order …

(Link widget options – Sort by options)
Once you are done configuring the Links widget, click the Save button to update your settings. Your link section should become visible on your sidebar …

(Links can be displayed on a sidebar)
As the above example shows, you can display specific links to your site visitors (e.g. a list for a specific link category only), and add multiple lists of links to your sidebar menu.
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Need help with widgets? We have written a detailed article about using widgets. Go here to learn more about this:
Links Manager – Additional Information
If you have added many links, the Links Manager plugin lets you easily administer these using sorting, filtering, and searching functionality.
Sorting Links
To sort links, hover your mouse cursor over the title of the column you want to sort and click on the little triangle displayed next to the column title …

(Sort your links)
Find Links Function
Type a search term into the search field and click the Search Links button …

(You can easily search your links with the search function)
Filter Links
You can filter links by link categories …

(Filter links by link category)
You can also search and filter links in the Link Categories page. Use the ‘Search Link Categories’ button to find link categories, or click on the category links in the ‘Links’ column …

(searching and filtering links in the Link Categories screen)
This brings up a list of all links listed for a specific link category …

(Links filtered by link category)
Links – Additional Options
If you plan to use links extensively on your website, or if you intend to add a ‘Links’ page to your site (i.e. not just add a links section to your sidebar), then you may want to consider using a plugin that can help you administer links.
Link Library

(Link Library WordPress Plugin)
Plugin URL
http://wordpress.org/plugins/link-library/
Plugin Description
Link Library allows you to output a list of all your link categories and a complete list of all your links with descriptions and notes …

(List of links created with Link library. Image: Link Library plugin website.)
Link Library can be used to create a page on your site that contains a list of all of the link categories in your Links section, plus all links listed in these categories. Additionally, you can select a sub-set of categories to display or not display, show only one category at a time, display a search box and find results based on visitor queries, display a form to accept user submissions that can be moderated by a site administrator, and even generate an RSS feed of your links that lets your site users be made aware of any additions made to to your link library.
Go here to learn more about the benefits of using this great plugin:

Congratulations! Now you know how to how to add a blogroll and manage links to external websites and pages in your WordPress sidebar menu.
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We have written a comprehensive article on creating hyperlinks in WordPress posts. Go here to learn more:
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)