In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.
In this section, we examine a number of tracking tools that let you:
- Search, find, segment, organize and target users according to demographics, their interests and behavior, etc.
- Listen in on social conversations online
- Identify buying signals.
This information will allow you to start a meaningful conversation with a targeted audience and pitch them information about your products or services.
Let’s move on now to some of the actual technologies you can use to monitor social media content. If you’ve been looking for cost-effective ways to increase sales with social media, then check out our list of the top social media monitoring tools for engaging with your ideal customers.
Essential Social Media Tracking Resources That Can Help Grow Your Business Online
(Discover what consumers are saying about you, your business, or your competitors on social media)
Wouldn’t it be great if there was a free, simple and easy way to access information about what is going on in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …
Google Alerts
(Google Alerts – free web monitoring service)
Google Alerts is one of the easiest and most useful tools available online for keeping up with news about all kinds of topics, staying informed about people and companies, and monitoring what is being said about you and your business online. It’s also free.
Google Alerts is not only great for helping you manage your reputation online, but also for automatically receiving information about people, brands, companies, and any other topic you need to know about.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s bots (Googlebot) crawl a new web page, press release, blog post, news update, a tweet, video, or any other content related to that topic, you will automatically receive an email or RSS update.
We’ve created a simple tutorial on how to create a Google alert here: A Quick And Easy Step-By-Step Guide On How To Set Up A Google Alert
Hootsuite
(Hootsuite.com)
Hootsuite is a social management platform that lets you manage all of your social profiles from one dashboard.
Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with teams.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Visit this site to learn more: Hootsuite
Buffer
(Buffer)
Buffer lets you schedule social content. You add updates to your Buffer queue and it will be posted for you at spaced out intervals over the day.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a browser extension and as a mobile app for Android and iOS devices.
Visit this site to learn more: Buffer
SocialMetricsPro
(SocialMetricsPro)
Social Metrics Pro is a plugin for WordPress that tracks Tweets, Likes, Pins, +1s and other social signals from your WordPress Admin Dashboard.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social SEO improvement system.
Go here if you would like to learn more about Social Metrics: Social Metrics
Sociocaster
(Sociocaster)
Posting to your WordPress, Twitter, Facebook, and Linkedin accounts can be time-consuming. To get all these tasks done you usually need to use different web applications, and tools, plugins. Sociocaster lets you do it all from one dashboard with just a few clicks.
Sociocaster is ideal for entrepreneurs and internet marketers. It includes loads of powerful social and marketing features: a powerful visual designer, top viral video finder and posting tool, video marketing tool, agency license to manage unlimited social media accounts, and more.
Go here to learn more: Sociocaster
SproutSocial
(SproutSocial)
SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and custom reports, mobile apps, RSS feed integration, etc.
Visit this website for more information: SproutSocial
SocialReport
(SocialReport)
SocialReport is a social intelligence platform that lets you track and manage all of your social network accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays your social channel data using a simple and intuitive dashboard. You can organize data by business or customers, and track your own social profiles as well as profiles of others.
Go here for more info: SocialReport
Followerwonk
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
Visit this website for more information: Followerwonk Twitter Analytics
ManageFlitter
(ManageFlitter)
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.
More information: ManageFlitter
Beevolve
(Beevolve)
Beevolve.com is a social monitoring tool designed for small and medium sized businesses, analysts, online marketers, content marketers, and community managers. Beevolve allows you to monitor your brand mentions, schedule and launch social media posts, and measure sales and engagement, buzz, social sentiment, etc. for your posts.
More information: Beevolve
HowSociable
(HowSociable.com)
HowSociable is a simple social media monitoring service that allows you to see brand mentions on the social web.
HowSociable.com displays brand viability metrics on dozens of social sites and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and which sites can be improved.
More information: HowSociable.com
Mention
(Mention)
Mention can help businesses monitor the web.
Mention uses algorithms that take billions of data points into account, so when someone mentions your brand online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention provides apps for both desktop and mobile users.
Visit this site to learn more: Mention
Google Analytics
(Google Analytics)
Google Analytics is not only a great web analytics tool, it can also track posts made from your website to your social media accounts.
Hootsuite has published a tutorial on how to track social media links with Google Analytics on this blog post.
Facebook Insights
(Facebook.com)
Facebook not only lets you add social media plugins to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This tool lets you analyze how your content is performing on Facebook.
(Facebook.com – Insights)
Facebook Page Insights can help you better understand how users are engaging with your Page. This helps you improve your business marketing efforts.
You can use Page Insights to see which of your posts are attracting the most comments, shares, and likes and to learn about your the demographics of your audience. You can then use this data to publish more of the type of content that your audience is interested in reading.
More information: Facebook Insights
Twitter Analytics
(Twitter)
Twitter Analytics let you see how your tweets are performing and provides a breakdown of your profile views, top tweets, tweet impressions, followers, and top tweets linking back to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for Twitter.
(Twitter Analytics – Tweet activity)
For more details, visit this site: Twitter Analytics
YouTube Analytics
(YouTube)
YouTube Analytics provides analytics to publishers.
You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the real-time, overview, engagement, watch-time, and revenue reports.
For more details, go here: YouTube Analytics
Pinterest Analytics
(Pinterest.com)
Pinterest Analytics lets you see what people like from your profile, and what they save from your website. With Pin insights, you can use the data to improve the way you pin.
More info: Pinterest Analytics
Additional Social Media-Related Tools
New tools and technologies are being developed each year to help businesses make sense of social media.
Here are some other social media worth knowing about. Keep in mind that web technologies are continually evolving. If anything changes in the list below, please contact us.
Wunderlist
A task management tool with a social twist. It lets you create professional and personal lists and share your lists with friends, colleagues and family.
SDL/Alterian
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Answerbase
Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and receive quality answers.
Appinions
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content discoverable?”, etc.
ViralHeat
Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can schedule and publish updates, follow conversations, access metrics and KPI, and deliver presentation-ready reports.
Bambuser
Broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with viewers. Share via your smart device and stream to your blog.
BlogDash
BlogDash brings brands and bloggers together. Bloggers can choose the kinds of opportunities they would like to be contacted about.
BrandWatch
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct action.
CircleCount
CircleCountCircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your GooglePlus profile and it will start tracking your circles.
Commun.it
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and analyze Twitter data.
Contax.io
Contaxio can be used to track your friends and followers on Twitter and other social networks and manage relevant, real-time relationship data.
Conversocial
Conversocial provides cloud-based social customer service solutions that help global brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels such as Twitter, Facebook, YouTube and Instagram.
SocialStudio
Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your marketing, sales organizations, and customer service..
Disqus
Disqus is a social tool that helps improve conversations online. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon
Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime
Everytime is a creative social media tool. If you work with images, videos, or sounds, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online using social collaboration.
Icerocket
Icerocket is a social media search engine which allows you to search the blogosphere, Twitter, Facebook, or all of these for any keywords you like.
GroupHigh
With GroupHigh you can promote your clients, products, or company using a blogger outreach tool that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, content, topics, and more.
Klout
Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt
Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.
LiveFyre
LiveFyre lets you access user-generated content (UGC) from the social web.
TailWind
Tailwind is a social media monitoring application for Pinterest. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results and performance across the Pinterest network.
Viralwoot
ViralWoot helps you gain Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a free bookmarklet, create pin alerts, find which are your top performing pins and boards, connect with influencers, and more.
TweetReach
TweetReach lets you measure how well your tweets, hashtags, search queries, and keywords are doing on Twitter. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring performance.
Keyhole
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their performance metrics using easy to understand visual reports.
Riffle
Riffle integrates with over a dozen Twitter platforms and provides you with Twitter analytics, engagement, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii links consumers, online merchants, and bloggers by tagging images on the web. You can earn money from every purchase made.
MutualMind
MutualMind provides a complete social data platform for conducting social business One web-based solution provides you with all the tools you need to display data on collaborative screens, detect moments or trends in the data and route the insights back to the enterprise instantly.
Unified Social / PageLevel
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow provides powerful tools designed to grow and manage your social media presence.
RetweetRank
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured
SimplyMeasured provides easy social media analytics for all of your data in a single place.
SocialBakers
SocialBakers delivers deep, competitive social media stats that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, listen into the conversations that matter, measure online reputation, manage consumer relationships and boost the ROI of their social activities.
Sysomos
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social networks. Find new and related topics, discover influencers, and gain valuable insights into communities that matter to you.
ThisMoment
ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.
Trackur
Trackur provides fast, affordable, and simple social media monitoring of all social media and mainstream news, including Twitter, Facebook, Google Plus and many more.
TrapIt
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their customers, social networks, and prospects.
Tweepi
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.
Followadder
Followadder provides users with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.
Twellow
Twellow is like the Yellow Pages for Twitter. Twellow lets you search many relevant business categories, or your geographical area for Twitter followers.
TwentyFeet
TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts and any other social service you use. You can quickly find out which of your tweets, posts, videos or photos get the most engagement.
TwitterFall
Twitterfall is a UK-based service that lets users on Twitter access upcoming trends and patterns posted by users.
Wajam
Wajam is a tool that displays search results of what your friends are sharing online on top of your normal search results.
Addictomatic
Instantly create a page with the latest buzz on any topic of your choice.
Bitly
Bitly lets you optimize content, analyze social media engagement, and measure how you’re spending your budget.
MyTopTweet
MyTopTweet is a simple social monitoring tool that shows your best performing tweets.
SocialMention
SocialMention is a real-time social search and analysis platform.
Twazzup
Twazzup provides real-time Twitter monitoring and analytics.
TweetDeck
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
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We hope that you have found this information useful. To learn more about using WordPress to grow your business online, please see other articles and tutorials we have published here on WPCompendium.org.
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