Content Marketing With WordPress – Using Podcasts

In this tutorial, we look at incorporating the use of podcasts into your content marketing mix.

Content Marketing With WordPress - Using PodcastsThis tutorial is part of a series of tutorials we provide on content marketing and web content creation! We recommend subscribing to our FREE content creation course for more information, tips, methods, and strategies on how to create great content for your website or blog.

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Content Marketing With WordPress – Using Podcasts

In this series of tutorials on content marketing, we continue exploring different content types and formats that you can use to create more exposure online for your business and increase traffic to your website.

In this tutorial, we look at incorporating podcasts and audio content into your content marketing mix.

What Is A Podcast?

The origin of the term “podcasting” is attributed to one of two sources. Some argue that it is derived from the Apple iPod and the term “broadcast”, and others claim that it comes from the terms “Public On Demand” (i.e. POD) and “Cast”.

Podcasting is an effective medium that more businesses are employing to communicate with existing customers and reach new audiences of prospective customers. Essentially, a podcast is an audio blog. You make regular audio recordings and then post them for an intended niche audience, who can then subscribe to access your podcasts and be informed when new podcasts are published, much like an RSS feed.

Like blogging, podcasting is also a very cost-effective and personal way to reach out and communicate with an audience.

A podcast or spoken word audio recording is something that people can listen to on their smartphones while commuting to and from work, standing in a long queue, waiting around, or just relaxing at home or in a park.

Users can enjoy listening to your podcasts anywhere!

(Users can enjoy listening to your podcasts anywhere!)

Podcasts can be made collaboratively for an audience or talk show (e.g. interviewing experts in your industry or niche), or to train or motivate your sales team on your company blog. It is well documented that Ray Kroc, the founder of the McDonald’s franchising system used to create regular audio recordings for his franchisees and employees about the values, standards, and qualities he wanted people to adopt for his growing fast-food company. You can do the same for your business.

How To Create Podcasts

Here are the basic steps to follow if you plan to add audio recordings or podcasts to your website or blog:

1 – Choose A Topic

Decide on a clear theme. Choose something that you are passionate about or have a great deal of expertise in (ideally both!)

There are as many ideas for audio content as there are for content in general. Choose a theme that will engage your audience by its ability to be explained completely using words and sound. Publishing transcripts of videos that rely mostly on the audience’s ability to process lots of visual information (e.g. a how-to training video for using a specific type of software) is not going to be engaging if most of the content on the audio is “now … click here” or “move this over there”.

2 – Choose A Format

How are you going to structure your podcast in terms of content segments? Will it start with a short introduction followed by welcoming a guest or doing an interview with a client, then a summary of the takeaway points, or will it be structured in a completely different way? If you plan to create regular podcasts, it’s generally best to stick with a familiar structure that your audience will recognize.

Other elements of building a format for your audio broadcasts include creating and scripting segments, deciding on the average length of episodes (according to Stitcher.com, a popular online radio and podcast site, the average listener stays connected for about 22 minutes), enrolling the help of others to assist in production and how often you plan to schedule new podcast episodes (e.g. weekly, biweekly, monthly, bimonthly, etc.)

Useful Tip

Tip: Just like using images in content without permission, sounds, music, and some audio elements can also be subject to copyright. Beware of copyright infringements if you plan to play songs or use audio bytes from published media sites in your podcast. It’s best to stick with media files that have been specifically licensed for use, and get the artist’s permission before creating your audio recordings.

Podcasting

Here are some places where you can search for free audio content for your podcasts, licensed sound effects, field recordings, etc.:

  • Creative Commons Search: Creative Commons Search offers convenient access to search services provided by other independent organizations.
  • Freesound.org: Freesound is a collaborative database of Creative Commons Licensed sounds.

3 – Podcasting Equipment

You really don’t need anything more to start with than a smartphone to see if there is a positive response to your audio content. If there is an enthusiastic reception from your audience and you think this could be a viable strategy for distributing your content, you can then invest in better quality equipment to create a better quality podcast. Even then, getting good quality podcasting creation equipment and tools can be fairly inexpensive.

Professional podcast recording equipment includes microphones (e.g. a dynamic USB microphone), headsets or a headset & microphone combination, sound mixers and sound recording software. You can also search online for “podcasting kits”

Podcasting Kit(Podcastudio – Podcasting Kit)

You can record interviews over Skype with free or inexpensive software like Pamela for PC users or Call Recorder For Skype for Mac users, and edit your audio content using free tools like Audacity for PC, or GarageBand” for Mac.

4 – Record Your Podcasts

Once you are ready to record your podcast, launch your recording software and begin recording your episodes. Stick to the format you’ve developed and go through the recording software tutorials and online how-to podcast tutorials to learn how to create better quality content. Like anything new, expect to run into some technical issues at first until you get more familiar with the process. The same goes for developing a better presentation and style. Practice makes perfect.

5 – Your Finished Audio File

Once you have created your audio file. The next stage is to edit and produce it into a shareable format. Once again, practice and experience will help you improve the quality of the final product.

Once your audio file is ready to be shared, you will want to upload it to your server, a cloud server or host it somewhere suitable for hosting large media files like audio.

Podcast Hosting Services

Libsyn - Podcast Hosting Service

(Libsyn – Podcast Hosting Service)

There are many dedicated podcast hosting services online, including the following:

You can also stream your podcasts in WordPress using a plugin like PowerPress.

PowerPress

Blubrry PowerPress Podcasting plugin

(Blubrry PowerPress Podcasting plugin)

The PowerPress plugin not only makes it easy to add audio files to your content, it also provides full iTunes support and audio players.

help To learn more about this plugin, go here:

redarrow PowerPress

6 – Distribute And Promote Your Podcasts

The last step is to make your podcasts available to listeners and start promoting your podcasts.

Important Info

Podcasts are XML files that index the audio files and its associated metadata. WordPress automatically generates your podcast XML/RSS feed, which you will need when submitting your podcast to sharing sites like iTunes and others.

Using a plugin like PowerPress will help you generate the code required by podcasting sites (e.g. iTunes). Alternatively, you can generate the XML tags yourself, use software tools, or host your audio content with podcasting directories (see below), who will typically generate the RSS feed for you. Many directories also include the tags required by sites like iTunes, making it easier to get your podcasts listed.

Tip

help Check to see if your RSS feed is valid here:

redarrow FeedValidator.org

You can submit your podcast to a number of podcast sites like iTunes, Stitcher, TuneIn Radio, etc. and also submit your podcast feeds to online directories, social media, etc.

For more information on getting your podcasts promoted online, see the section below.

Podcasting Directories

Use the list of podcasting directories below in addition to the sites already mentioned to get your podcast distributed to a wider audience of listeners:

Submitting Your Podcasts To iTunes

iTunes is by far the largest, most far-reaching and most well-known site to get your podcasts listed.

Submit your podcast to iTunes

(Submit your podcast to iTunes)

In order to get your podcasts listed on iTunes, you will need to make sure that your content is submitted according to their clear specifications and guidelines.

help To learn more about getting your podcasts listed on iTunes, visit the site below:

redarrow How To Submit Podcasts To iTunes

Podcasting Courses

When looking for courses that will teach you how to build credibility, drive traffic and make sales using podcasting, look for courses that will help you answer questions like:

  • How do I get my podcast syndicated?
  • How often should I update my podcast?
  • How do I make my podcast go viral?
  • Where do I host my podcast?
  • How do I make money with podcasting?
  • How to get your podcast featured in the iTunes store?
  • What podcasting directories can I submit to?
  • How do I prevent pod-rot?
  • What’s the fastest way to attract new listeners?

help Learn how to set up your own internet radio show on iTunes and other podcasting directories around the internet with this podcasting course:

redarrow How To Podcast

Podcasting – Resources & Additional Info

Visit the sites and resources below for more information on creating and publishing podcasts:

Summary

Podcasting is a powerful way to reach an audience and promote your website and business.

Action Step

Consider adding podcasts to your content marketing mix. Go through some of the resources above and begin planning your strategy for promoting your business using the power of audio.

In the next tutorial, we’ll explore the use of ebooks as content for your WordPress site or blog.

help To learn more about using ebooks as content, see the tutorial below:

redarrow Content Marketing With WordPress – Using eBooks

Content Marketing With WordPress - Using Podcasts

(Use Podcasts To Reach New Audiences)

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Content Marketing With WordPress – Using Infographics

In this tutorial, we look at incorporating the use of infographics into your content marketing mix.

Content Marketing With WordPress - Using InfographicsThis tutorial is part of a series of tutorials we provide on content marketing and web content creation! We recommend subscribing to our FREE content creation course for more information, tips, methods, and strategies on ways to create great content for your website or blog.

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Content Marketing With WordPress – Using Infographics

In this series of tutorials on content marketing, we continue exploring different content types and formats that you can use to increase exposure online for your business and drive more traffic to your website.

In this tutorial, we look at incorporating the use of infographics into your content marketing mix.

help To learn more about adding images to WordPress, see the tutorial below:

redarrow How To Add And Format Images In WordPress

About Infographics

An infographic (information graphic) is an ideal way to share complex statistics and information in an easy to read graphic format.

Infographics are useful, if, for example, you create a research-filled report or, you want to share complex information with a broader audience. Great infographics have the potential to get shared virally and can help drive a lot of traffic to your site.

So, what content should you put on an infographic?

First, you want to identify the topic of your infographic. In addition to finding a topic that appeals to your target audience, you want a topic that provides a lot of research data and statistics, and you want data from a reputable source.

Here are some reputable and trustworthy places to look online for data and statistics:

  • A recognized university
  • Academic publishers
  • News organizations
  • Government websites
  • Trusted market research companies (e.g. Gartner.com, Forrester Research, etc.)
  • Google Scholar

Some of the types of data that display well on infographics can be uncovered by asking questions such as:

How many?

For example:

  • How many people ride bikes to work each day?
  • How many people overdose on sleeping tablets each year?
  • How many marriages from people who met on dating sites have ended in divorce after the first 5 years?

How much?

For example:

  • How much of a middle-income family’s budget is spent each month on subscription services for entertainment?
  • How much do scuba diving enthusiasts spend each year on diving equipment?
  • How much do different types of family cars cost?

What percentage?

For example:

  • What percentage of women with university degrees earn a seven-figure income?
  • What percentage of small businesses advertise in their local newspaper?
  • What percentage of school leavers find a job within the first three months of leaving school?

What’s the average?

  • What’s the average cost of renting in different cities around the country?
  • What’s the average age of people declaring bankruptcy?
  • What’s the average number of times families dine out per week?

How long?

  • How long do people with medical careers take to pay off their student loan?
  • How long do different types of pets live for?
  • How long does it take to get from A to B using different transport methods?

Once you have a list of questions and trustworthy places where you can find the answers, the next step is to make sure that you can represent this information in as concise a manner as possible. Basically, you want to be able to create a chart with few words and numbers to match.

For example, if you wanted to create an infographic showing the life expectancy of pet birds, your list could look something like this:

  • African Grey Parrot – 50
  • Budgerigar – 18
  • Chicken – 15
  • Cockatiel – 32
  • Domestic Pigeon – 26
  • Galah – 26
  • Parrot – 80
  • Pheasant – 18
  • Quail – 6
  • Rosella – 15
  • Sulphur Crested Cockatoo – 40
  • Toucan – 6
  • Zebra Finch – 17

You also want to collect any fun, surprising and unusual data about your topic that would surprise or at least raise eyebrows in your audience (e.g. did you know that Macaws can outlive their owners? Macaws can live 100+ years.)

Having really surprising and interesting data is one of the key ingredients that can make an infographic get shared around virally.

After gathering all of your information, check your data thoroughly. The last thing you want to have is an infographic “fail” that goes viral because it contains wrong (or worse, ridiculous) data. For example, while researching the life expectancy of birds, I came across a site stating that the average lifespan of a swan is 102 years. While there is a seemingly reliable record from a zoo that shows that one individual swan lived to 102 years, this is extreme – swans live on average between 20-30 years.

Once you’ve gathered everything you need for your infographic, the last step is to decide on the design. How you assemble your data visually is extremely important.

The whole point of the infographic is to present information in as visually exciting a manner as possible. You might decide to use a graphic element to draw attention to the text, or use it to represent the data itself.

For example, in the infographic dealing with the life expectancy of birds, you could use different silhouettes for each bird, where the longer the life expectancy of the bird, the larger the silhouette would show, represented proportionally when compared to the lifespan of other birds. Also, you could group different life expectancy ranges using different colors (e.g. “red” for birds that live less than 10 years, yellow for birds that live between 10 and 20 years, and green for birds that live more than 20 years.)

You could then arrange all of the silhouettes in an exciting way (e.g. all of them perched on different branches of a giant tree occupying the center of the graphic), with the type of bird and age expectancy displayed next to each silhouette.

The last important element of your design, is to create a catchy title or headline for your infographic (e.g. “Will Your Pet Bird Outlive You?”)

When representing your data visually, you want your reader’s imagination to get “fired up” so they can really understand your message. Here are some ideas for representing data in a visually exciting way:

  • If you’re talking about amounts of money, show how much space that money would take to fill related graphic images. For example, if you are showing someone the cost of buying an expensive sports car, you can show how many average family cars that money could buy for the same amount of money, or if you are talking about the wealth of a certain class of people, show how many sports cars or family cars they could buy with their monthly earnings.
  • If you’re talking about lengths or large quantities, show how far it would stretch out, or how many states of a country it would occupy, etc. For example, a common comparison that is often used is how many times something would wrap itself around the earth if the total amount of that thing being consumed each year was laid down end-to-end.

Use the same type of comparisons if talking about size (big or small, tall or short), speed (fast, slow), populations (dense, sparse), and so on.

There are many ways to represent data in an infographic. Your design needs to be interesting and memorable, but it really will depend on the topic.

Infographic Resources

These resources can help you brainstorm ideas for creating your own infographics:

Once you have done all your planning, the last step is to create your infographic.

You can use image editing tools like Adobe Photoshop and Adobe Illustrator to create infographics, as long as you also have a large collection of graphic elements like icons, charts and other elements to help you save time. If not, you can get a graphic designer to create the infographic for you or choose from a number of free or low-cost infographic creation tools available online.

Here are some infographic tools you can check out:

Additionally. check these unusual infographic creation sites and tools:

Kudani

Create professional infographics with Kudani

(Create professional infographics with Kudani)

Kudani is a complete content marketing tool that lets you create professional infographics and integrate these with keyword research, curated content, social media promotions, plus manage workflows and schedule content production.

help To learn more about Kudani, go here:

redarrow Kudani

Summary

A picture is worth a thousand words. Infographics are a great way for readers to absorb information. Great infographics are also many times more likely to be shared around online than articles.

Action Step

Set a goal that you will commit to creating at least one infographic for your business. You will see that the process is fun and the finished product can help drive new traffic to your website. Once you have created your infographic, make sure to post it on your blog and on sites like Pinterest and Facebook.

In the next tutorial, we’ll explore the use of podcasting as content for your WordPress site or blog.

help To learn more about using podcasts as content, see the tutorial below:

redarrow Content Marketing With WordPress – Using Podcasts

Content Marketing With WordPress - Using Infographics

(Source: Pixabay)

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Content Marketing With WordPress – Using Memes And Cartoons

In this tutorial, we look at incorporating the use of memes and cartoons into your content marketing mix.

Content Marketing With WordPress - Using Memes And CartoonsThis tutorial is part of a series of tutorials we provide on content marketing and web content creation! We recommend subscribing to our FREE content creation course for more information, tips, methods, and strategies on ways to create great content for your website or blog.

***

Content Marketing With WordPress – Using Memes And Cartoons

In this series of tutorials on content marketing, we continue exploring different content types and formats that you can use to increase exposure online for your business and drive more traffic to your website.

In this tutorial, we look at incorporating the use of memes, cartoons, and comics, into your content marketing mix.

help To learn more about adding images to WordPress, see the tutorial below:

redarrow How To Add And Format Images In WordPress

Memes

A meme (pronounced “meem”) is any idea, concept, behavior, style, symbols or practices that spread around from person to person, and from one mind to another within a culture. Nowadays, when most people think of memes, they think of funny images or videos with funny captions going viral on the internet, but it also be anything viral, such as a link, hashtag, a new word taken up in popular culture (e.g. “bromance”), a phrase, and even an entire website.

Memes actually have a deep history (the word “meme” comes from the Ancient Greek “mimema” or “imitated thing”). Its modern usage was coined by British evolutionary biologist Richard Dawkins in his best-selling book “The Selfish Gene” (1976), where he gives examples of memes in the book such as melodies, catch-phrases, fashion, and the technology of building arches.

Now that you know how interesting memes are historically how can you use memes hysterically as content to promote your business?

You see … memes have to be fun, very funny, highly engaging, adorably cute or address a wildly popular theme that is happening “right now” in order to get shared around.

For example, the viral meme below uses an infographic style to capture and engage readers …

Viral Meme

(Viral Meme – source http://www.salary.com/mom-paycheck)

Memes that get shared around attract links, likes, and traffic. Could your business benefit from people liking and sharing your content around?

Memes can be great for getting your business noticed, especially if the subject of the meme relates to your brand.

Memes

(Could this meme be used to promote SEO services?)

Memes

(What about business services?)

Meme

(Or … Pet Travel?)

Memes are also quick and easy to create, especially if you take an existing meme idea and add your own fun twist to it (called “memejacking”).

So, how do you create a funny meme that can spread virally around the net and get your business a whole new level of exposure?

Well, you can start by researching some great memes to try and understand what made these go viral. Here are a couple of good sites you can start with:

Once you get inspired and come up with an idea, the next step is to create your meme.

If you know Photoshop, you can easily create your own memes. If not, there are sites online that let you memejack popular memes and add your own funny text over the images.

For example:

QuickMeme

QuickMeme

(QuickMeme)

You can find featured memes on the site’s homepage, browse the popular random section, or upload your own picture to generate your meme.

For more information, visit the site below:

redarrow QuickMeme

MemeGenerator

MemeGenerator

(MemeGenerator)

MemeGenerator lets you browse the most popular memes on the internet, create your own meme or caption your favorite character like Y U No, Philosoraptor, Grumpy Cat, Foul Bachelor Frog, and more.

For more information, visit the site below:

redarrow MemeGenerator.net

DIYLOL

DIYLOL

(DIYLOL)

DIYLOL (“Do it Yourself” and “Laugh Out Loud”) lets you create memes by uploading your own image or using existing images. The site also has an iPhone app.

For more information, visit the site below:

redarrow DIYLOL

RageGenerator

RageGenerator

(RageGenerator)

This popular meme generator lets you create conversational memes (memes with more than just a single image and caption), using a WYSIWYG editor that offers various options like the choice of different characters, brushes, layers, etc.

For more information, visit the site below:

redarrow RageGenerator

Useful Tip

If you plan to create and use memes extensively in your content marketing campaigns, then consider using a plugin or tool like the one below.

Meme Generator WordPress Plugin

Meme Generator WordPress Plugin

(Meme Generator WordPress Plugin)

The Meme Generator WordPress Plugin provides similar features to viral meme generator websites. It not only lets you create memes on your website, but visitors can also create memes using images that you approve, download the memes they have generated, and submit it to your website’s meme gallery.

Add a meme generator to your WordPress site using the plugin below:

redarrow Meme Generator WordPress Plugin

If you don’t want to invest in a program like Photoshop but would still like to be able to create your own images, there are other graphic software tools you can look at, such as GIMP.

GIMP

GIMP

(GIMP)

GIMP (GNU Image Manipulation Program) is a free graphic editing software that requires no Photoshop skills and can be used to create and edit images, Facebook covers, video graphics, flyers, infographics, business cards, YouTube channel art, banners, headers, and more.

For more information, visit the site below:

redarrow GIMP

Cartoons & Comics

Cartoons and comics can be used to explain topics that audiences could find difficult to understand, uncomfortable to watch, make a website that provides trades or professional services stand out, or to liven up topics that are not particularly interesting to begin with.

For example, cartoons and comics can be used to help a non-technical audience understand technical products, services or concepts, explain how health, sanitary or hygienic products work, appeal to sites related to children or parenting topics, or used for any type of business marketing. Even just adding a cartoon “mascot” to your site can make your content more appealing and your site more memorable.

Use a mascot to liven up your content

(Use a mascot to liven up your website. Source: Bob Mascot)

You can hire professional illustrators to design or create cartoons or comics for your business or use tools like the ones below that will allow you to create your own cartoons:

Animated Videos

In addition to the tools described above, there are many excellent and inexpensive software tools that let you create professional animated marketing videos, including the popular “whiteboard” hand drawn sketch videos …

Whiteboard Sketch Videos

(Use animated videos as content)

We’ve created a separate tutorial to cover the use of animated videos.

To learn more about creating animated videos, see the tutorial below:

redarrow Video Marketing

Summary

Cartoons, comics, and animated content can be very engaging to audiences. Consider using memes, cartoons, comics and animated videos to liven up your content and help you get more exposure online.

Action Step

Explore the sites listed in this email for inspiration and ideas, and to get your creative juices flowing. Don’t forget to add social share buttons when publishing shareable content on your site and remember to post your fun memes, cartoons, and animated videos on sites like Pinterest and Facebook. You never know … the content you post online today could be tomorrow’s next internet viral sensation!

In the next tutorial, we’ll explore how to use infographics as content for your WordPress site or blog.

To learn more about using infographics as content, see the tutorial below:

redarrow Content Marketing With WordPress – Using Infographics

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