How To Reduce Image File Size In Your WordPress Database

Learn how to reduce the file size of your images to prevent WordPress database issues and improve your site’s performance.

How To Reduce Image File Size In Your WordPress Database

How To Reduce Image File Size In Your WordPress DatabaseSome applications (e.g. WooCommerce) require images to be uploaded to the WordPress Media Library and stored in your WordPress database.

If you run an e-commerce site using an application like WooCommerce, for example, your site may have to store hundreds or even thousands of product images.

Uploading large product images can make your website’s database become excessively large, which can lead to problems with data and file back-ups, slow down your website’s performance, and cause other issues.

In this tutorial, we’ll show you ways to reduce the size of your image files and improve WordPress database performance.

Using Large Images On Your Website

If you plan to use large image files on your website, we recommend not uploading and storing these in your WordPress database, but using a cloud storage service like Amazon S3, Dropbox, etc. instead and adding the image via the Add Media ‘Insert from URL’ tool …

Use an external storage service for adding large images to WordPress!

(Use an external storage service for adding large images to WordPress!)

To learn how to use the Add Media ‘Insert from URL’ tool, see this tutorial:

Depending on the applications you have installed on your website, you may have no other option but to upload and store images in your Media Library and WordPress database.

In this case, you have to make sure that you are not uploading images that are way larger than necessary …

These images are way too large!

(These images are way too large!)

Let’s see why this is a problem …

Media File Management

Images, videos and other media uploaded to your website are normally managed through the WordPress Media Library …

WordPress Media Library

(WordPress Media Library)

Your media settings are configured in your Media Settings section. Here you can specify whether to store media uploads into month and year-based folders or not …

Media Settings

(Media Settings)

Once media files are added to the Media Library, they are then uploaded to your server and stored in your wp-content > uploads folder, which you can access using applications like FTP or via your cPanel’s File Manager

Media files like images are stored in your server

(Media files like images are stored in your server)

And all of this data is stored inside your WordPress database …

WordPress stores all of your website data in a database

(WordPress stores all website data in a database)

Uploading loads of large images (and other media types) to your Media Library, then, will cause your website’s database to also swell up in size …

Storing large media files in your server can cause loads of problems!

(Storing large media files in your server can cause loads of problems!)

Storing large media files in your server and WordPress database can slow down your website’s performance and lead to problems like backing up files, loading web pages, etc.

Important

To avoid problems, large media files should be uploaded to the Amazon S3 account or an external service like YouTube (videos) and links to these files then embedded into web content using the WordPress Add Media tool.

Before we look at ways to reduce image file size, let’s go over some image file basics.

Image Specifications & Guidelines

You can avoid problems by setting out specifications and guidelines for using images in your website for your organization.

These include:

  • Understanding image size vs image resolution.
  • Understanding different image formats and when to use these.
  • Specifications for digital and print images and understanding the difference between these.

Let’s briefly go through each of the above:

Image Size vs Image Resolution

Image size refers to the dimensions of an image and is usually expressed in terms of pixels or points.

Image resolution refers to the number of pixels that can fit inside a specific area of a screen or printed surface and is normally expressed in terms of pixels per inch (ppi) or dots per inch (dpi).

For example, the dimensions of the image below are 680 pixels wide x 400 pixels tall …

Image Dimensions

(Image Dimensions)

Using an image editing tool like Photoshop, we can see that the resolution of this image is 72 pixels per inch …

Image Resolution(Image resolution) 

Images for printed publications (e.g. magazines, brochures, etc.) need to be high resolution (e.g. 300 dpi), but most computer screens work really well with low resolution images (72-96 dpi). This includes images like photos, screenshots, logos, etc.

Errors using images occur when confusing image size with image resolution. You can have a very large image with a low resolution (which will not work for print – images will become pixelated), or upload high-resolution images to your website, which will significantly and unnecessarily increase the size of your server’s database.

Image Format

Common formats used for saving images for use in websites include .jpg, .png, and .gif.

For practical purposes and simplicity’s sake, here’s a good commercial rule of thumb when deciding on which image format to use:

  • Save most images as .jpg unless your images need to have a transparent background.
  • If you want your image to have a transparent background, save it as a .png.
  • Animated images (e.g. advertising banners) are normally saved as a .gif.

You can learn more about different image formats here.

Digital Image Specs

If working with a large number of images that must be uploaded to your Media Library and stored in your WordPress database (e.g. product images in WooCommerce), then following the specs below will ensure that your database won’t become excessively large and difficult to manage:

  • Image File Size: Aim for image file sizes no larger than around 500 kb.
  • Image Resolution: 72-96 ppi.
  • Image Dimensions: Try keeping your maximum image width to 900 – 1280 pixels. Typically, a width of 600-800 pixels is sufficient for many product images and screenshots.
  • Image Format: .jpg (maximum quality), unless image requires a transparent background. If image requires a transparent background, then save as .png with transparency turned on.
  • Image Mode: RGB

Print & Display Advertising Image Specs

High-quality printing or display advertising (e.g. magazines) typically require high resolution images (e.g. 300 dpi) saved in CMYK image mode.

Useful Tip

  • If creating images for logos or company artwork, create these as high resolution images in large sizes (e.g. 5,000 pixels wide) as these images will probably be used in print, but make sure to reformat these to digital image specs when using these in digital artwork or uploading to your website.
  • Always work from larger to smaller dimensions and from higher to lower resolutions. Reducing image sizes and resolutions will retain image quality but not the other way round (going from smaller to larger size or resolution will make image appear blurred or pixelated).
  • When creating images from scratch, set the dimensions and resolution before you start.

You can set image size and resolution in Photoshop using the Image > Image Size dialog box …

Photoshop > Image Size

(Photoshop > Image Size)

How To Reduce Image File Size

Before making any changes to images that have already been uploaded to your website and are currently being used in your content, do the following:

  • Back up your website.
  • Download folders containing images to your hard drive. If working in Cpanel File Manager, compress and download a copy of the image folders to your hard drive.
  • Extract and make a copy of these image folders. We’ll edit images in these copied folders to make sure that nothing happens to the original files.
  • Create a folder inside your working images folder where you will edit and save images to (call the folder something like “reduce these”).
  • Select all large images above a certain file size (e.g. 500 kb) and copy these to your working folder.
  • Begin systematically opening and editing these images in an image editing application like Photoshop.
  • Save the edited image in your image editing folder.
  • Replace large file-sized images on your website with the smaller file-sized images you have just created.
  • After replacing all images on your website, review all pages to make sure that all images have been replaced correctly.
  • Delete large images from your server.
  • Go back to your website and check pages and content to make sure that no images are missing in your content.
  • Your files and database should now be significantly reduced in size.

If you can’t see image file sizes in your hard drive’s image folder, do the following:

Open up the folder in your hard drive containing your images, then right-click in your folder and select View > Details

Select View > Details

(Select View > Details)

Now you can see all image file sizes listed …

List of images displaying image file sizes

(List of images displaying image file sizes)

The next step is to start reducing each image to a smaller file size …

Convert .png images to .jpg to reduce file size

(Reduce each file to a smaller size)

Let’s take a look now at ways to reduce image file sizes.

Save Files As .Jpg

Images saved in .jpg format normally result in smaller file sizes than the same image saved in .png format …

For example, if we save our example image as a .png

Image saved as .png

(Image saved as .png)

And then save the same image as a .jpg (maximum quality) …

Image saved as .jpg

(Image saved as .jpg)

You can see that the .png file has a larger file size than the .jpg image…

The .png image is larger than the same image saved a .jpg

(The .png image is larger than the same image saved a .jpg)

Keeping this in mind, here’s something you can do if you have unnecessarily saved lots of image files on your website as .png instead of .jpg.

Convert .png Images To .jpg

Locate and open a large .png file from your working images folder using your image editor (e.g. Photoshop) …

Open a large .png file

(Open a large .png file)

For this example, we have selected an image that is over 3 Mb in size (3,160 kb). If we apply the image specifications from our earlier section to this image, we can see that:

  1. The file doesn’t need to have a transparent background. It can be resaved as a .jpg image.
  2. The image dimensions are larger than necessary.

We can reduce this image file size

(We can reduce this image file size)

Let’s save this file as a .jpg image first and see how much we can reduce the image file size by …

Save the file as a .jpg

(Save the file as a .jpg)

By changing the file format from .png to .jpg, we have significantly reduced the image file size (from 3,160 kb to 900 kb) …

Same image, different file image sizes

(Same image, different file image sizes)

This reduced image, however, is still almost twice as large as the file size specifications we have set for our images (no larger than 500 kb).

Now we have two options. We can reduce image file size by:

  • Reducing file size dimensions
  • Reducing image quality

Reduce File Size Dimensions

Let’s repeat the above process, but this time, we’ll reduce file size dimensions before saving the image as a .jpg.

First, select the image and open the  ‘Image Size’ dialog box (Image > Image Size in Photoshop) …

Image > Image Size

(Image > Image Size)

Change the image dimensions to reduce the image size and make it fit within your specifications …

Reduce image dimensions

(Reduce image dimensions)

Now resave the image as a .jpg and look at the resulting file size …

Same image has been significantly reduced in size

(Same image has been significantly reduced in size)

We have reduced the image file size significantly.

Important Info

Resizing image dimensions in your web pages will not reduce the file size of the original image in your server. To reduce image file size, change the dimensions of the original image, then replace the original image in your server with your edited image …

Resizing images on your page does not reduce image file size

(Resizing images on your page does not reduce image file size)

Reduce Image Quality

Depending on what you plan to use your images for, reducing image quality by a level or two won’t make that much difference to the final result …

.jpg Image Quality Settings

(JPEG Image Quality Settings)

For example, here is a .jpg image saved using maximum quality image optimization settings (100%) …

JPEG Settings - Maximum Quality 100%

(JPEG Settings – Maximum Quality 100%)

Here’s the same .jpg image saved using the next level down (Very High) …

JPEG Settings - Very High Quality 80%

(JPEG Settings – Very High Quality 80%)

Here’s the same .jpg image saved using the next level down (High) …

JPEG Settings - High Quality 60%

(JPEG Settings – High Quality 60%)

Here’s the same .jpg image saved using the next level down (Medium) …

JPEG Settings - Medium Quality 30%

(JPEG Settings – High Quality 60%)

Here’s the same .jpg image saved using the next level down (Low) …

JPEG Settings - Low Quality 10%

(JPEG Settings – Low Quality 10%)

Although there’s not that much difference in the images, the difference in file sizes can be significant …

Same image different JPEG quality settings

(Same image different JPEG quality settings)

In addition to the above, you can also use the methods below to reduce image size file:

Crop Unnecessary Image Areas

If the are excess  areas around an image that are not required or essential, consider cropping the image to reduce image file size …

Crop excess areas around images to reduce file size

(Crop excess areas around images to reduce file size)

Check Image Resolution

Check to see if any large images uploaded to your website have been saved using a high image resolution and change the settings to reduce image file size …

Images for use in web content don't need very high resolutions

(Images for use in web content don’t need very high resolutions)

Using some or all of the above methods can significantly reduce the file size of your stored images …

Image file sizes can be significantly reduced to improve your website

(Image file sizes can be significantly reduced to improve your website)

Image Compression Plugins

In addition to using the methods described above to reduce image file size, if you have loads of images uploaded to your WordPress media library, we also recommend looking at image compression and optimization plugins.

WP Smush

Smush Image Compression and Optimization Plugin

(WP Smush Image Compression and Optimization Plugin)

WP Smush scans images that you upload (or have already added) to your site and automatically resizes, optimizes, and compresses these, removing unnecessary data before adding it to your media library.

This plugin strips hidden bulky information from your images and reduces file size without losing image quality.

WP Smush automatically optimizes images uploaded to WordPress

(WP Smush automatically optimizes images uploaded to WordPress)

For more information or to download the plugin, go here: Smush

We hope that you have found this information on resizing image file sizes useful. For more help on using images in WordPress, see the tutorials below:

How To Reduce Image File Size In Your WordPress Database

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Content Marketing With WordPress – Using Podcasts

In this tutorial, we look at incorporating the use of podcasts into your content marketing mix.

Content Marketing With WordPress - PodcastingThis tutorial is part of a series of tutorials we provide on content marketing and web content creation!

We recommend subscribing to our FREE content creation course for more information, tips, methods, and strategies on ways to create great content for your website or blog.

***

Content Marketing With WordPress – Podcasting

In this series of tutorials on content marketing, we continue exploring different content types and formats that you can use to create more exposure online for your business and increase traffic to your website.

In this tutorial, we look at incorporating podcasts and audio content into your content marketing mix.

What Is A Podcast?

The origin of the term “podcasting” is attributed to one of two sources. Some argue that it is derived from the Apple iPod and the term “broadcast”, and others claim that it comes from the terms “Public On Demand” (i.e. POD) and “Cast”.

Podcasting is an effective medium that more businesses are employing to communicate with existing customers and reach new audiences of prospective customers. Essentially, a podcast is an audio blog. You make regular audio recordings and then post them for an intended niche audience, who can then subscribe to access your podcasts and be informed when new podcasts are published, much like an RSS feed.

Like blogging, podcasting is also a very cost-effective and personal way to reach out and communicate with an audience.

A podcast or spoken word audio recording is something that people can listen to on their smartphones while commuting to and from work, standing in a long queue, waiting around, or just relaxing at home or in a park.

Users can enjoy listening to your podcasts anywhere!

(Users can enjoy listening to your podcasts anywhere!)

Podcasts can be made collaboratively for an audience or talk show (e.g. interviewing experts in your industry or niche), or to train or motivate your sales team on your company blog. It is well documented that Ray Kroc, the founder of the McDonald’s franchising system used to create regular audio recordings for his franchisees and employees about the values, standards, and qualities he wanted people to adopt for his growing fast-food company. You can do the same for your business.

How To Create Podcasts

Here are the basic steps to follow if you plan to add audio recordings or podcasts to your website or blog:

1 – Choose A Topic

Decide on a clear theme. Choose something that you are passionate about or have a great deal of expertise in (ideally both!)

There are as many ideas for audio content as there are for content in general. Choose a theme that will engage your audience by its ability to be explained completely using words and sound. Publishing transcripts of videos that rely mostly on the audience’s ability to process lots of visual information (e.g. a how-to training video for using a specific type of software) is not going to be engaging if most of the content on the audio is “now … click here” or “move this over there”.

2 – Choose A Format

How are you going to structure your podcast in terms of content segments? Will it start with a short introduction followed by welcoming a guest or doing an interview with a client, then a summary of the takeaway points, or will it be structured in a completely different way? If you plan to create regular podcasts, it’s generally best to stick with a familiar structure that your audience will recognize.

Other elements of building a format for your audio broadcasts include creating and scripting segments, deciding on the average length of episodes (according to Stitcher.com, a popular online radio and podcast site, the average listener stays connected for about 22 minutes), enrolling the help of others to assist in production and how often you plan to schedule new podcast episodes (e.g. weekly, biweekly, monthly, bimonthly, etc.)

Practical Tip

Tip: Just like using images in content without permission, sounds, music, and some audio elements can also be subject to copyright. Beware of copyright infringements if you plan to play songs or use audio bytes from published media sites in your podcast. It’s best to stick with media files that have been specifically licensed for use, and get the artist’s permission before creating your audio recordings.

Podcasting

Here are some places where you can search for free audio content for your podcasts, licensed sound effects, field recordings, etc.:

  • Creative Commons Search: Creative Commons Search offers convenient access to search services provided by other independent organizations.
  • Freesound.org: Freesound is a collaborative database of Creative Commons Licensed sounds.

3 – Podcasting Equipment

You really don’t need anything more to start with than a smartphone to see if there is a positive response to your audio content. If there is an enthusiastic reception from your audience and you think this could be a viable strategy for distributing your content, you can then invest in better quality equipment to create a better quality podcast. Even then, getting good quality podcasting creation equipment and tools can be fairly inexpensive.

Professional podcast recording equipment includes microphones (e.g. a dynamic USB microphone), headsets or a headset & microphone combination, sound mixers and sound recording software. You can also search online for “podcasting kits”

Podcasting Kit(Podcastudio – Podcasting Kit)

You can record interviews over Skype with free or inexpensive software like Pamela for PC users or Call Recorder For Skype for Mac users, and edit your audio content using free tools like Audacity for PC, or GarageBand” for Mac.

4 – Record Your Podcasts

Once you are ready to record your podcast, launch your recording software and begin recording your episodes. Stick to the format you’ve developed and go through the recording software tutorials and online how-to podcast tutorials to learn how to create better quality content. Like anything new, expect to run into some technical issues at first until you get more familiar with the process. The same goes for developing a better presentation and style. Practice makes perfect.

5 – Your Finished Audio File

Once you have created your audio file. The next stage is to edit and produce it into a shareable format. Once again, practice and experience will help you improve the quality of the final product.

Once your audio file is ready to be shared, you will want to upload it to your server, a cloud server or host it somewhere suitable for hosting large media files like audio.

Podcast Hosting Services

Libsyn - Podcast Hosting Service

(Libsyn – Podcast Hosting Service)

There are many dedicated podcast hosting services online, including the following:

You can also stream your podcasts in WordPress using a plugin like PowerPress.

PowerPress

Blubrry PowerPress Podcasting plugin

(Blubrry PowerPress Podcasting plugin)

The PowerPress plugin not only makes it easy to add audio files to your content, it also provides full iTunes support and audio players.

To learn more about this plugin, visit the site below:

6 – Distribute And Promote Your Podcasts

The last step is to make your podcasts available to listeners and start promoting your podcasts.

Important Info

Podcasts are XML files that index the audio files and its associated metadata. WordPress automatically generates your podcast XML/RSS feed, which you will need when submitting your podcast to sharing sites like iTunes and others.

Using a plugin like PowerPress will help you generate the code required by podcasting sites (e.g. iTunes). Alternatively, you can generate the XML tags yourself, use software tools, or host your audio content with podcasting directories (see below), who will typically generate the RSS feed for you. Many directories also include the tags required by sites like iTunes, making it easier to get your podcasts listed.

Tip

Check to see if your RSS feed is valid here:

You can submit your podcast to a number of podcast sites like iTunes, Stitcher, TuneIn Radio, etc. and also submit your podcast feeds to online directories, social media, etc.

For more information on getting your podcasts promoted online, see the section below.

Podcasting Directories

Use the list of podcasting directories below in addition to the sites already mentioned to get your podcast distributed to a wider audience of listeners:

Submitting Your Podcasts To iTunes

iTunes is by far the largest, most far-reaching and most well-known site to get your podcasts listed.

Submit your podcast to iTunes

(Submit your podcast to iTunes)

In order to get your podcasts listed on iTunes, you will need to make sure that your content is submitted according to their clear specifications and guidelines.

To learn more about getting your podcasts listed on iTunes, visit the site below:

Podcasting Courses

When looking for courses that will teach you how to build credibility, drive traffic and make sales using podcasting, look for courses that will help you answer questions like:

  • How do I get my podcast syndicated?
  • How often should I update my podcast?
  • How do I make my podcast go viral?
  • Where do I host my podcast?
  • How do I make money with podcasting?
  • How to get your podcast featured in the iTunes store?
  • What podcasting directories can I submit to?
  • How do I prevent pod-rot?
  • What’s the fastest way to attract new listeners?

Learn how to set up your own internet radio show on iTunes and other podcasting directories around the internet with this podcasting course:

Podcasting – Resources & Additional Info

Visit the sites and resources below for more information on creating and publishing podcasts:

Summary

Podcasting is a powerful way to reach an audience and promote your website and business.

Action Step

Consider adding podcasts to your content marketing mix. Go through some of the resources above and begin planning your strategy for promoting your business using the power of audio.

In the next tutorial, we’ll explore the use of ebooks as content for your WordPress site or blog.

To learn more about using ebooks as content, see the tutorial below:

Content Marketing With WordPress - Podcasting

(Use Podcasting To Reach New Audiences)

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Content Marketing With WordPress – Using Infographics

In this tutorial, we look at incorporating the use of infographics into your content marketing mix.

Get Thrive Leads for WordPress

Content Marketing With WordPress - Using InfographicsThis tutorial is part of a series of tutorials we provide on content marketing and web content creation!

We recommend subscribing to our FREE content creation course for more information, tips, methods, and strategies on how to create great content for your website or blog.

***

Content Marketing With WordPress – Using Infographics

In this series of tutorials on content marketing, we continue exploring different content types and formats that you can use to increase exposure online for your business and drive more traffic to your website.

In this tutorial, we look at incorporating the use of infographics into your content marketing mix.

To learn more about adding images to WordPress, see the tutorial below:

About Infographics

An infographic (information graphic) is an ideal way to share complex statistics and information in an easy to read graphic format.

Infographics are useful, if, for example, you create a research-filled report or, you want to share complex information with a broader audience. Great infographics have the potential to get shared virally and can help drive a lot of traffic to your site.

So, what content should you put on an infographic?

First, you want to identify the topic of your infographic. In addition to finding a topic that appeals to your target audience, you want a topic that provides a lot of research data and statistics, and you want data from a reputable source.

Here are some reputable and trustworthy places to look online for data and statistics:

  • A recognized university
  • Academic publishers
  • News organizations
  • Government websites
  • Trusted market research companies (e.g. Gartner.com, Forrester Research, etc.)
  • Google Scholar

Some of the types of data that display well on infographics can be uncovered by asking questions such as:

How many?

For example:

  • How many people ride bikes to work each day?
  • How many people overdose on sleeping tablets each year?
  • How many marriages from people who met on dating sites have ended in divorce after the first 5 years?

How much?

For example:

  • How much of a middle-income family’s budget is spent each month on subscription services for entertainment?
  • How much do scuba diving enthusiasts spend each year on diving equipment?
  • How much do different types of family cars cost?

What percentage?

For example:

  • What percentage of women with university degrees earn a seven-figure income?
  • What percentage of small businesses advertise in their local newspaper?
  • What percentage of school leavers find a job within the first three months of leaving school?

What’s the average?

  • What’s the average cost of renting in different cities around the country?
  • What’s the average age of people declaring bankruptcy?
  • What’s the average number of times families dine out per week?

How long?

  • How long do people with medical careers take to pay off their student loan?
  • How long do different types of pets live for?
  • How long does it take to get from A to B using different transport methods?

Once you have a list of questions and trustworthy places where you can find the answers, the next step is to make sure that you can represent this information in as concise a manner as possible. Basically, you want to be able to create a chart with few words and numbers to match.

For example, if you wanted to create an infographic showing the life expectancy of pet birds, your list could look something like this:

  • African Grey Parrot – 50
  • Budgerigar – 18
  • Chicken – 15
  • Cockatiel – 32
  • Domestic Pigeon – 26
  • Galah – 26
  • Parrot – 80
  • Pheasant – 18
  • Quail – 6
  • Rosella – 15
  • Sulphur Crested Cockatoo – 40
  • Toucan – 6
  • Zebra Finch – 17

You also want to collect any fun, surprising and unusual data about your topic that would surprise or at least raise eyebrows in your audience (e.g. did you know that Macaws can outlive their owners? Macaws can live 100+ years.)

Having really surprising and interesting data is one of the key ingredients that can make an infographic get shared around virally.

After gathering all of your information, check your data thoroughly. The last thing you want to have is an infographic “fail” that goes viral because it contains wrong (or worse, ridiculous) data. For example, while researching the life expectancy of birds, I came across a site stating that the average lifespan of a swan is 102 years. While there is a seemingly reliable record from a zoo that shows that one individual swan lived to 102 years, this is extreme – swans live on average between 20-30 years.

Once you’ve gathered everything you need for your infographic, the last step is to decide on the design. How you assemble your data visually is extremely important.

The whole point of the infographic is to present information in as visually exciting a manner as possible. You might decide to use a graphic element to draw attention to the text, or use it to represent the data itself.

For example, in the infographic dealing with the life expectancy of birds, you could use different silhouettes for each bird, where the longer the life expectancy of the bird, the larger the silhouette would show, represented proportionally when compared to the lifespan of other birds. Also, you could group different life expectancy ranges using different colors (e.g. “red” for birds that live less than 10 years, yellow for birds that live between 10 and 20 years, and green for birds that live more than 20 years.)

You could then arrange all of the silhouettes in an exciting way (e.g. all of them perched on different branches of a giant tree occupying the center of the graphic), with the type of bird and age expectancy displayed next to each silhouette.

The last important element of your design, is to create a catchy title or headline for your infographic (e.g. “Will Your Pet Bird Outlive You?”)

When representing your data visually, you want your reader’s imagination to get “fired up” so they can really understand your message. Here are some ideas for representing data in a visually exciting way:

  • If you’re talking about amounts of money, show how much space that money would take to fill related graphic images. For example, if you are showing someone the cost of buying an expensive sports car, you can show how many average family cars that money could buy for the same amount of money, or if you are talking about the wealth of a certain class of people, show how many sports cars or family cars they could buy with their monthly earnings.
  • If you’re talking about lengths or large quantities, show how far it would stretch out, or how many states of a country it would occupy, etc. For example, a common comparison that is often used is how many times something would wrap itself around the earth if the total amount of that thing being consumed each year was laid down end-to-end.

Use the same type of comparisons if talking about size (big or small, tall or short), speed (fast, slow), populations (dense, sparse), and so on.

There are many ways to represent data in an infographic. Your design needs to be interesting and memorable, but it really will depend on the topic.

Infographic Resources

These resources can help you brainstorm ideas for creating your own infographics:

Once you have done all your planning, the last step is to create your infographic.

You can use image editing tools like Adobe Photoshop and Adobe Illustrator to create infographics, as long as you also have a large collection of graphic elements like icons, charts and other elements to help you save time. If not, you can get a graphic designer to create the infographic for you or choose from a number of free or low-cost infographic creation tools available online.

Here are some infographic tools you can check out:

Additionally. check these unusual infographic creation sites and tools:

Kudani

Create professional infographics with Kudani

(Create professional infographics with Kudani)

Kudani is a complete content marketing tool that lets you create professional infographics and integrate these with keyword research, curated content, social media promotions, plus manage workflows and schedule content production.

To learn more about Kudani, visit the site below:

Summary

A picture is worth a thousand words. Infographics are a great way for readers to absorb information. Great infographics are also many times more likely to be shared around online than articles.

Action Step

Set a goal that you will commit to creating at least one infographic for your business. You will see that the process is fun and the finished product can help drive new traffic to your website. Once you have created your infographic, make sure to post it on your blog and on sites like Pinterest and Facebook.

In the next tutorial, we’ll explore the use of podcasting as content for your WordPress site or blog.

To learn more about using podcasts as content, see the tutorial below:

Content Marketing With WordPress - Using Infographics

(Source: Pixabay)

Get Thrive Leads for WordPress

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Disclaimer: We have no direct association with WordPress, Automattic, or any WordPress-related products reviewed on this website. We may receive a financial benefit from purchases of any services and products advertised, endorsed or linked to our website. All product images remain the copyright of their respective owners and are being used only for illustrative or training purposes.

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